In this episode of The Science of Flipping, I sat down with Jason from MotivatedSellers.com, one of the top lead generation companies in the game. We got real about what it actually takes to convert a motivated seller lead—spoiler alert: it's way more than a couple calls and a text. Jason breaks down why 27% of their leads close within a year, but 64% of those don’t go under contract until 90+ days after the lead comes in. We dive deep into real data, proper expectations, why follow-up is everything, and how you can stop blaming the leads and start closing more deals. If you’re running PPC, buying pay-per-leads, or thinking about lead gen in any serious way—this episode is your wake-up call.
🧠 Key Topics Covered:
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What separates real lead converters from amateurs
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The “30-touch” rule to get a contract
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Why 64% of leads don’t close until after 90 days
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Cost per lead and how to budget effectively
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The ROI of proper follow-up systems
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Why speed-to-lead and nurture systems win
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How solopreneurs can compete with big acquisition teams
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Why flexibility in exit strategies (Novation, Subto, Burr) changes everything
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How to treat every lead like gold—even the $30 nationwide ones
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Tips for getting started with motivated seller leads
🔗 Guest Info – Jason from Motivated Sellers
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Website: https://www.motivatedsellers.com
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Email: Jason@motivatedsellers.com
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Instagram: @motivated.sellers
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This episode is brought to you by MotivatedSellers.com – America’s leading pay-per-lead platform for real estate investors.Whether you’re doing your first flip or your 500th deal, there’s one thing you need more than anything else: motivated sellers that are exclusive to you.--
About Justin:
After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility
Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.
His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.
Connect with Justin:
- Instagram: @thejustincolby
- YouTube: Justin Colby
- TikTok: @justincolbytsof
- LinkedIn: Justin Colby
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