The Story of a Brand

I always say some of the most innovative ideas come from personal experiences, and Nicole Smith’s story is proof. What started as a meaningful moment in Paris with her best friend evolved into Flytographer, a global platform that helps people capture unforgettable travel memories through professional photography. Nicole didn’t just build a business; she created a movement rooted in human connection, storytelling, and joy.

In this ...

Every once in a while, you come across a story so driven by purpose and heart that you can feel it in every word, and that’s exactly how I felt talking to the co-founders of ByHeart. 

In this episode, Ron Belldegrun and Mia Funt, Co-founders of ByHeart, guide us through their remarkable journey to reinvent infant formula from the ground up, driven by science, transparency, and a deep conviction that parents deserve better options.

I always love speaking with founders who are guided by purpose, and Reham Essa’s story is a perfect example.

 After years as a pharmacist, Founder and CEO Reham set out to create a skincare brand that prioritizes health, simplicity, and integrity over hype. EssenZen is about more than beauty; it’s about reclaiming what skincare should be: minimal, functional, and rooted in science.

In this episode, Reham shares how her background...

Something is compelling about a leader who brings both sharp commercial instincts and deep empathy to the table, and that’s precisely what I found in my conversation with Jeanelle Teves. 

As Chief Commercial Officer at Bugaboo, she’s not just driving growth; she’s redefining what it means to build a global lifestyle brand rooted in purpose, innovation, and real human connection.

In this episode, we talk about what it takes to evo...

As people who are passionate about purpose-driven CPG brands, we couldn’t wait to sit down with Jennifer Jorgensen, CEO of Back to Nature. 

She’s not just leading the charge at Back to Nature she’s revitalizing a legacy brand for today’s conscious consumer.  With a powerful blend of empathy, strategy, and bold decision-making, Jennifer demonstrates what it means to lead with both heart and business acumen.

In this episode, Rose H...

I had an absolute blast chatting with Erica Groussman, the bold and fearless founder of TRUBAR. Erica’s energy is infectious, and her story is a masterclass in trusting your gut, listening to your body, and never settling for the status quo. 

What started as a personal journey to clean up her own nutrition turned into a full-on movement—and a fast-growing brand that’s flipping the protein bar category on its head.

TRUBAR isn’t ju...

When I sat down with John Roman, it was clear this wasn’t just a story about subscription boxes—it was a story about grit, evolution, and building a brand that speaks directly to a passionate community. 

As the Co-founder & CEO of BattlBox, John has transformed a niche outdoor and survival subscription into a DTC powerhouse, boasting millions of YouTube views and a hit Netflix show to boot.

But behind the curated gear and rugged ...

When I sat down with Eric Dominijanni, the founder of FIOR Scotch, I knew this was going to be more than a conversation about spirits; it was going to be about reinvention. 

Eric’s background in beverage alcohol and his vision to bring a new type of scotch to a new kind of drinker made this a compelling deep dive into brand building, innovation, and identity.

FIOR isn’t trying to be your grandfather’s scotch. It’s a bold, flavorf...

What does it take to elevate a simple, everyday product into a beloved premium brand? 

In this episode, I sat down with Lindsey Johnson, Co-Founder & CEO of Weezie Towels, to talk about how she’s redefining the towel category with quality, intentionality, and customer delight at the core.

Lindsey shares how Weezie was built from scratch with a focus on product excellence, brand storytelling, and community feedback. From launching...

In this episode, I had the pleasure of sitting down with Allana Hurst, the energetic and passionate owner of Tights, Tights, Tights, a brand that’s as fun to say as it is to shop.

From the moment we started talking, it was clear that Allana brings heart, hustle, and a sense of humor to everything she does.

We explored what it takes to scale a family business with integrity, how she’s reinventing a legacy retail experience for mo...

If you’ve ever wondered what it takes to turn a simple idea, like chewing gum, into a performance-driven, clean-label product with serious staying power, this episode is for you.

Today, I’m talking with Logan Wright, Co-founder of Greco Gum, a brand redefining what gum can be. Logan shares the real story behind launching a functional gum designed to energize, support focus, and fit seamlessly into active lifestyles. 

From early p...

This interview left me feeling inspired and grounded. 

I sat down with Hayley and Stephanie Painter, the passionate co-owners behind Painterland Sisters, a family-run brand that’s redefining what it means to bring food from farm to spoon. 

Raised on a fourth-generation regenerative farm in Pennsylvania, they’ve taken their roots and turned them into a vibrant, values-driven business that’s nourishing people and the planet.

In ou...

When it comes to rewriting the rules of women’s health, few founders are doing it with as much heart, rigor, and clarity as Tovah Haim. 

In this episode, I sit down with the founder and CEO of Bodily, a brand transforming the postpartum and reproductive health space by making invisible experiences visible and giving women the support they deserve.

We talk about the glaring gaps in education and product design that exist for birth...

When a brand makes you smile just by looking at it, you know there’s something special going on.  That’s exactly how I felt when I discovered IZIPIZI,  a company on a mission to bring style, joy, and accessibility to eyewear. 

In this episode, I sit down with Charles Brun, Co-founder and CEO of IZIPIZI, to explore how they transformed a simple idea into a global lifestyle brand by leading with design, affordability, and human-cent...

When you meet someone building a brand with soul, you feel it. 

That’s exactly what happened when I spoke with JW Wiseman, the founder of Curious Elixirs, a line of booze-free cocktails that doesn’t just skip the alcohol but adds in adaptogens, bold flavor, and a whole lot of purpose.

We discuss how this brand was born out of personal transformation, how JW is rethinking the celebration culture, and why staying curious has become...

When Rose Hamilton, Founder of Compass Rose Ventures, first tried Aplós, she knew there was something different, sophisticated, calming, and beautifully intentional. 

In this episode, Rose sits down with David Fudge, Co-founder and CEO of Aplós, to unpack how he’s not just building a brand—he’s reimagining what it means to unwind. From Bonobos to beverage, David’s journey is a masterclass in blending creative vision with operation...

When your product is born out of love, necessity, and a mission to help others, it shows. 

In this episode, I sit down with Jesslyn Rollins, CEO of BIOLYTE, the first medical-grade hydration drink formulated to deliver the benefits of an IV bag in a bottle. What started as a way to help her mom during cancer treatment has grown into a mission-driven brand helping people stay hydrated across healthcare, athletic, and everyday welln...

Few brands impress me the way Kizik has when it comes to everyday innovation that people can use in their daily lives.

In this episode, I sit down with Elizabeth Drori, the Chief Marketing Officer leading the charge at Kizik, the brand redefining how we think about footwear. These aren’t just shoes; they’re hands-free, high-tech, and built for real life. 

Whether you’re a parent juggling kids, an athlete on the go, or someone see...

In this episode, I had the pleasure of speaking with Lauren Corugedo, Head of Marketing at Chef Merito. Chef Merito is a family-founded Latino brand that has been bringing bold, authentic flavor to kitchens since 1985. 

We dove into the brand's rich heritage, how it all started in her grandfather’s garage, and why staying true to their roots is more important than ever as they grow across the U.S.

Lauren shares the emotional conn...