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July 23, 2025 59 mins

When I think of a product worth buying and a brand worth supporting, Avocado Mattress is at the top of my list.

 

In this episode, I sat down with Vy Nguyen, Co-CEO of Avocado Mattress, to discuss what it truly takes to build a mission-driven, vertically integrated company in a category dominated by commodity players. 


Vy’s story is rooted in deep gratitude for his family’s immigrant journey, and he brings that same heart and intention to everything he does—from sourcing organic materials to creating calm, customer-first retail spaces.


We discussed the early days of Avocado, the team's commitment to vertical integration, and how their transparency and dedication to sustainability earned them B Corp certification and customer trust. What stood out most was Vy’s belief that consumers want to buy from brands doing the hard work, and his team is doing just that.


Key highlights from this episode:

 

* How Vy’s family journey from Vietnam inspired his values and entrepreneurial mindset.

 

* Why Avocado chose to own their manufacturing, from latex factories to inner springs.

 

* What makes an organic mattress truly organic—and why it’s hard to fake.

 

* The impact of COVID and tariffs on their business (and how they adapted).

 

* How Avocado brings its story to life through experience centers and retail partnerships.

 

Join me, Ramon Vela, as I listen to this thoughtful and inspiring episode as we explore how one brand is raising the bar in an industry that’s long overdue for change. If you care about clean products, radical transparency, and companies that do things the right way, this is an episode you won’t want to miss.


For more on Avocado Mattress, visit: https://www.avocadogreenmattress.com/


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Today’s Sponsors:


1 Commerce: https://1-commerce.com/story-of-a-brand


Scaling a DTC brand gets harder the bigger you grow, especially when you’re stuck selling on just one channel.  While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in. 


They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do. 


As a Story of a Brand listener, you’ll get one month of free storage and a strategy session with their CEO, Eric Kasper

 

Color More Lines: https://www.colormorelines.com/get-started


Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year.

 

Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning

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