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July 22, 2025 62 mins

In this episode, I sit down with Yanika Cordina, the founder and creative mind behind Cordina Hair, a brand built on innovation, determination, and one incredibly clever invention.


What started as a DIY experiment to solve her hairstyling challenge has turned into a viral beauty tool trusted by thousands of women worldwide. Yanika walks us through her journey of turning a homemade prototype into a product featured by media outlets and sold globally.


What I loved most about this conversation is Yanika’s fearless approach to building from scratch, literally. We talk about everything from product development and customer feedback to the emotional rollercoaster of being a solo founder. This is a story about grit, creativity, and staying curious even when the odds feel stacked against you.


Here are a few highlights from our conversation:


* How a wire, sponge, and hot glue gun led to a viral beauty tool

* The moment a beauty editor helped spark massive exposure

* Why listening to customer feedback helped evolve the product line

* The power of perseverance and learning as you go

* How Yanika balances creativity with business growth

Join me, Ramon Vela, as I listen to the episode and hear how one small idea—and a whole lot of determination—turned into a brand empowering women to style with confidence.


For more on Cordina Hair, visit: https://www.cordinahair.com/


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Today’s Sponsors:


Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/


Workspace6 is a private community where over 950 seven, eight, and nine-figure brand operators trade insights, solve problems, and shortcut growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.

 

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SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. 

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