All Episodes

July 10, 2025 57 mins

In this episode, I sit down with Isaac LeKach and Lillian Shalom, the creative and entrepreneurial duo behind Flower Shop Perfumes Co., a brand that’s blurring the lines between scent, art, and emotion. 


What struck me most about our conversation is how personal their approach to fragrance is. For them, perfume isn’t just about smelling good; it’s about storytelling, self-expression, and creating a deeply emotional, almost spiritual experience for the wearer.


We talk about everything from product innovation to packaging inspired by sculpture, as well as what it’s like to build a fragrance brand with no roadmap, just instinct and intention.

 

Whether it’s through bold scent choices or unconventional bottle design, Flower Shop is rewriting the rules of what a fragrance brand can be—and why the industry needed a shake-up.


Here are a few highlights from our conversation:

 

* How a chance conversation led to the birth of a fragrance line rooted in nostalgia and artistry

 


* Why the brand isn’t chasing mass appeal—and why that’s a strength

 

* Lillian’s take on perfume as wearable sculpture and emotional trigger

 

* The role of risk-taking and gut decisions in building a disruptive brand

 

* Why authenticity and creative freedom are their North Star

 

Join me, Ramon Vela, as I listen to the episode and explore how Flower Shop Perfumes Co. is redefining modern fragrance—one story, one scent, one sculpture at a time. If you’re a fan of art, beauty, or brand building, you’ll find this episode rich with inspiration.


For more on Parfum Cirque Du Soleil, visit: https://parfumcirquedusoleil.com/


For more on Flower Shop Perfumes Co., visit: https://flower-shop.co/


If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. 


Plus, don’t forget to follow us on Apple and Spotify


Your support helps us bring you more content like this!


*


Today’s Sponsors:


Saral - The Influencer OS: https://www.getsaral.com/demo


SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. 

 

1 Commerce: https://1-commerce.com/story-of-a-brand


Scaling a DTC brand gets harder the bigger you grow, especially when you’re stuck selling on just one channel.  While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in. 


They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do. 


As a Story of a Brand listener, you’ll

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.