Fresh - This Brand’s Soul Is in Every Jar

In this episode, I sit down with Lev Glazman and Alina Roytberg, the visionary duo behind Fresh, one of the most iconic beauty brands of the last three decades. 

What began as a small apothecary shop in Boston evolved into a global brand renowned for blending modern skincare with timeless rituals. Lev and Alina share their journey with such openness—from selling artisanal soaps wrapped in hand-stamped paper to pioneering innovations like soy face cleanser and sugar lip treatments.

What makes this conversation so special is how deeply they value storytelling, authenticity, and emotional connection. Fresh wasn’t built on trends, it was built on meaning. We explore how they followed their instincts, stayed rooted in their shared values, and created products that feel personal, poetic, and transformative. If you’ve ever used Fresh, you’ll love hearing how it all began.

Here are a few highlights from our conversation:

 

* Why Fresh was never just about skincare—it was about experiences

 

* How inspiration from food, travel, and culture shaped iconic products

 

* The emotional moment they realized Fresh had outgrown their tiny store

 

* Why building a brand rooted in meaning creates a lasting connection

 

* How they stayed true to themselves, even after joining LVMH

 

Join me, Ramon Vela, as I listen to the episode and discover the heart, soul, and magic behind a brand that redefined modern beauty. Whether you’re a founder, a beauty lover, or someone who appreciates thoughtful entrepreneurship, this one is pure inspiration.

For more on Fresh, visit: https://www.fresh.com/us/home

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