MTE - A Better Way to Recharge

On this episode of The Story of a Brand, I sat down with Jeff Boyd, founder of MTE, a wellness brand that’s redefining how we think about energy, recovery, and mood. 

What started as a personal quest to feel better and support the people closest to him turned into a full-spectrum product created with intention, science, and heart. Jeff gets candid about burnout, anxiety, and how most of us are just trying to show up as our best selves in a world that doesn’t make it easy.

This conversation isn’t just about supplements—it’s about the pursuit of better living. Jeff opens up about building a product he uses every day, collaborating with a world-class team of scientists and formulators, and what it means to create something for people, not just profit.

 

It’s clear MTE stands for “More Than Energy”—and this episode delivers more than your average brand story.

Here’s what we cover:

 

Why Jeff left his shipping business to build a product he’d be proud to give to his family

 

The surprising power of ingredients like saffron, ashwagandha, and paraxanthine (and why they matter)

 

How MTE helps create an internal environment that supports energy, focus, mood, and better sleep

 

The moment Jeff knew he had something special, from rapid sell-outs to a 48% repeat customer rate

 

What Jeff’s proudest of (hint: it’s not just the product—it’s how people are treated)

 

Join me, Ramon Vela, as I listen to this heartfelt and insightful conversation with Jeff Boyd of MTE. Whether you’re curious about wellness, a fellow founder, or someone looking for more balance in your life, this one’s for you.

For more on MTE, visit: https://getmte.com/

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