Painterland Sisters - How Two Sisters Are Redefining Rural Entrepreneurship

This interview left me feeling inspired and grounded. 

I sat down with Hayley and Stephanie Painter, the passionate co-owners behind Painterland Sisters, a family-run brand that’s redefining what it means to bring food from farm to spoon. 

Raised on a fourth-generation regenerative farm in Pennsylvania, they’ve taken their roots and turned them into a vibrant, values-driven business that’s nourishing people and the planet.

In our conversation, we dive into how their Icelandic-style yogurt is not just a product, but a platform for connection, connecting consumers to farming, sustainability, and rural America. We talk about the highs and lows of building a CPG brand with family, the grit it takes to stay mission-aligned, and how they’re navigating retail with boldness and heart. It’s a story of sisterhood, soil, and serious entrepreneurial spirit.

Here are some highlights from the episode:

* How a regenerative farm upbringing shaped their business philosophy

* The decision to launch with Icelandic-style yogurt—and why that mattered

* What it takes to scale from local markets to national retail chains

* Why storytelling and transparency are central to their brand DNA

* Lessons learned from staying rooted in values while growing fast

Join me, Ramon Vela, in listening to the episode and discover how two sisters are turning rural pride and regenerative farming into a standout CPG brand with heart.

For more on Painterland Sisters, visit: https://painterlandsisters.com/

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. 

Plus, don’t forget to follow us on Apple and Spotify. 

Your support helps us bring you more content like this!

*

Today’s Sponsor:

Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story

What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.