In this episode, I sit down with Chris Abbenda and Owen Martinetti, the dynamic duo behind Snoozy, a functional gummy brand that’s reimagining how we think about sleep, stress, and chill.
What started as a curiosity about CBD quickly evolved into a product line that’s all about helping people wind down without the fuzziness or stigma of traditional solutions. We delve into everything from product formulation to branding, as well as how they’re breaking into retail by creating real value for both consumers and partners.
What I loved most about this conversation is how Chris and Owen are building with intention. They're not just chasing trends—they’re solving real problems with transparency, data, and a little bit of humor. Whether you’re a CPG founder, wellness enthusiast, or someone who’s ever struggled to sleep, this episode offers a thoughtful take on what it means to build a modern, functional brand.
Here are a few highlights from our conversation:
* Why product experience is at the core of Snoozy’s growth
* How education helps consumers overcome skepticism about functional ingredients
* What it takes to build trust in the CBD and sleep category
* Lessons from pivoting and simplifying the product line for retail success
* The importance of balancing science, taste, and storytelling
Join me, Ramon Vela, as I listen to the episode and hear how these two founders are putting consumers first—and helping all of us rest a little easier.
For more on Snoozy, visit: https://www.getsnoozy.com/
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Today’s Sponsors:
REViVE Amazon Marketing Partners: https://revivemp.com/
REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.
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