What happens when two creative minds, a thriving agency founder and a comedian-turned-creator, team up to launch a better-for-you hydration brand?
You get VitaWild—a deliciously clean and thoughtfully formulated hydration and immunity blend that’s winning hearts (and taste buds).
In this episode, I sit down with Jacques Spitzer and James Schrader, co-founders of VitaWild, to talk about their passion for product integrity, building brands with intention, and why they refused to cut corners in making something their families—and yours—can feel good about drinking.
They open up about the actual cost of doing things right, the power of storytelling in CPG, and how they’re using their creative roots to build something truly impactful.
Key Moments in This Episode:
💧 Why taste, transparency, and trust are non-negotiables
🏗️ Lessons from building brands like Dr. Squatch (and how it shaped VitaWild)
🌱 Creating a daily hydration & immunity product with no sugar and no shortcuts
👨👩👧👦 Why their kids are the ultimate taste-testers
📦 Making sustainable choices, even when they cost more
Join me, Ramon Vela, in listening to this entertaining and inspiring episode—packed with insights, laughs, and a lot of heart.
For more on VitaWild Hydration, visit https://vitawild.co/
For more on Raindrop Agency, visit https://raindrop.agency/
For more on James Schrader, visit https://jamesschrader.com/
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Today’s Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.
Saral - The Influencer OS: https://www.getsaral.com/demo
SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.
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