Women’s health should be accessible, judgment-free, and rooted in real solutions, but that hasn’t always been the case.
In this episode, I sit down with Jamie Norwood, Co-founder of Winx Health, to discuss how her brand is challenging outdated norms, improving access to essential products, and leading the charge in reproductive and vaginal health. From over-the-counter emergency contraception to at-home testing, Winx Health is redefining how women take control of their well-being.
Jamie shares the challenges of breaking into retail, the impact of misinformation on women’s health, and why proactive education is just as important as the products themselves.
Key Moments in This Episode:
✅ Why Women’s Health Needs More Transparency – Breaking down stigmas and outdated norms.
✅ The Road to Retail – What it takes to get women’s health products on store shelves.
✅ Myth-Busting & Misinformation – How confusion prevents women from getting the care they need.
✅ At-Home Testing & Telehealth – The future of accessible, judgment-free healthcare.
✅ Building a Mission-Driven Brand – Lessons in advocacy, resilience, and business growth.
Join me, Ramon Vela, for this powerful and necessary conversation with Jamie Norwood as we explore the future of women’s health!
For more on Winx Health, visit: https://hellowinx.com/
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Today’s Sponsors:
Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.
Saral - The Influencer OS: https://www.getsaral.com/demo
SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.
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