When you've been in eCommerce long enough, you start to see the cycles — the rise of new platforms, the decline of others, and the constant search for what's next.
In this episode, I sit down with Neal Goyal, SVP at PostPilot, to talk about how he's helping brands rediscover one of the most powerful, proven, and now AI-enhanced channels out there: direct mail.
Neal shares how PostPilot is turning mail into a data-driven, performance-marketing channel for modern brands — one that's not only defensible against AI disruption, but also amplified by it.
What I loved most about this conversation is Neal's clarity and conviction about where commerce is headed. He's seen the evolution of digital saturation, rising acquisition costs, and "tech bloat" — and he believes the brands that will win are those who balance smart automation with authentic connection.
PostPilot is doing just that, helping brands cut through the digital noise, drive measurable results, and build stronger customer relationships with physical mail — reinvented for today's marketers.
Here are a few highlights from our conversation:
* AI Meets Direct Mail: How PostPilot uses data and automation to make direct mail as dynamic and trackable as digital.
* Defensible Channels: Why direct mail remains one of the few marketing channels that AI can't replace — but can help scale.
* The Meta for Mail: How PostPilot is creating an acquisition engine that behaves like a digital ad platform, with the intimacy of print.
* Performance That's Measurable: How brands can track incrementality, integrate with Klaviyo, and optimize ROI in real time.
* Culture and Customer Obsession: The story behind PostPilot's founders and why customer service is their ultimate growth advantage.
Join me, Ramon Vela, as we listen to the episode to hear how Neal and the PostPilot team are reinventing an old-school medium for the modern era — proving that, in a world dominated by digital, real connection still delivers.
For more on PostPilot, visit: https://www.postpilot.com/
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