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October 28, 2025 27 mins

In these volatile times, how do we navigate the intersection between values and commerce? Patagonia CEO Ryan Gellert and Chobani CEO Hamdi Ulukaya join the New York Times’ David Gelles on stage at Masters of Scale Summit to reveal their different strategies for dealing with an activist White House, the pressure for what David calls "anticipatory compliance," and how they grow their businesses while also prioritizing causes like environmental conservation and immigration. The pair also share personal stories that mark key inflection points for their companies, and what most gives them hope for the future.

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