Own It
We’re buying out of the ad industry boys’ club. Hosted by Cornett owner Christy Hiler, Own It lifts up the stories of women and nonbinary ad agency owners: their challenges, their successes, and their goals for the industry. We’re aiming to start a movement—because you don’t have the power until you own it.
Episodes
July 29, 2025 • 36 mins
This week on Own It we’re talking to Genna Franconi from 22squared and Trade School. She and they are based in Atlanta, Georgia. As you probably noticed, she runs two agencies. One is over a century old. The other was born out of a client need for scaling audience-based content.
Genna came up through the account side of the business and worked her way to the C-Suite at 22squared before founding Trade School as a spin-off firm, ev...
Mark as Played
July 22, 2025 • 36 mins
This week on Own It we’re talking to Jen Harrington from Hatch. She jumped into the world of ownership when she founded Hatch over 16 years ago. So she has been at this a long time. Her perspective on the gender gap in agency ownership is full of experience and insight.
Jen is also investing her time and energies in fostering the creative world. She creates on-ramps into the creative world for diverse talent and spends time volunt...
Mark as Played
July 15, 2025 • 36 mins
This week on Own It, we’re talking to Lisa Kribs from TGW Studio. She is based in Rochester, New York, and came up through the creative side of the business. Her firm is a social impact marketing and creative studio that helps clients tell their stories.
She is also a musician and recently finished an E-P! As you can imagine, we had a lot to discuss. I’m always excited to learn from creative brains. This episode certainly has a lo...
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July 8, 2025 • 38 mins
This week on Own It we’re talking to Erin Gwiazdon from Level Mpls. She spent several years at Level before joining the executive team, then moving into an ownership role. Most of her career has been on the agency side, but did jump out and work for brands in healthcare and arts.
We had a great conversation about spending time outdoors on the lake, her journey to ownership and her thoughts on closing the gap in advertising agency...
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June 24, 2025 • 30 mins
This week on Own It we’re talking to Kristen O’Neall of Mirage Media. She came up through the account services side of the business and founded Mirage Media last year.
Kristen is an admitted workaholic and is passionate about being a strategic visionary for her clients.
We had such a fun conversation about her journey, her influences and her thoughts on the state of gender balance in advertising agency ownership. She is so ener...
Mark as Played
June 17, 2025 • 35 mins
This week on Own It we’re talking to Liz Seelye from StarryEyed Strategy. Her firm believes to be starryeyed means to be creative, collaborative and visionary so you can dream new ideas and make them a reality.
But she also has a renewable energy company with her husband, trail runs and has been to over 40 countries, a dozen or so with one or more of her five children.
As you can tell, Liz is multifaceted and fascinating. We ha...
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June 10, 2025 • 44 mins
This week on Own It we’re talking to Kerry McKibbin from Mischief. What can you say about the success of her firm? They’ve been in the top three agencies on Ad Age’s A-List each of the last four years, including topping that list twice in that time.
Their work is amazing. Their success is something we’re all both impressed by and maybe a little envious of.
As you might imagine, I tried to mine her for all sorts of insights from...
Mark as Played
June 3, 2025 • 41 mins
This week on Own It, we’re talking to Emily Stutzman from Happylucky.
She calls her firm a creative community built on the ethos of Fear Less, Love More. They do work that shifts hearts, minds, and culture.
Being in Oregon – one of my favorite places – Emily loves to grow things. Everything from plants to clients to her agency.
We talked about so much … her journey, her approach to clients, and her perspective on the gender ga...
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May 20, 2025 • 32 mins
This week on Own It we’re talking to Kelly Long from Manifold. It is a creative experiential marketing firm that aims to create experiences that engage, delight, captivate and inspire people. And inspiring, Kelly certainly is.
Host Christy Hiler and Long talked about her journey, her role models and dug into the topic of the gender gap in agency ownership. Kelly is also a fellow University of Oregon grad, so it is extra special to...
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May 13, 2025 • 36 mins
This week on Own It we’re talking to Mary Cornette from Fuel. While we have the same last name, we don’t think we’re related. It’s spelled different. But, her family does have roots in Kentucky, so who knows?
Mary is based in Greenville, South Carolina and her firm Fuel is a brand-building agency. She landed there from New York where she spent time at R/GA and Digitas, among others. Her brand experience is a Who’s Who list of bran...
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May 6, 2025 • 54 mins
This week on Own it we’re talking to Benita Conde from Create Radical Love. After many years in the advertising industry at stops like Fallon, BBH and Anomaly, Benita started Create Radical Love which is a life coaching and consulting firm for people who want to radically love their whole life experience.
So this episode will be informed by her agency experience, but include much, much more.
We talked about her journey, her firm...
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April 29, 2025 • 44 mins
This week on Own It we’re talking to Shannon Langrand from her self-titled agency, Langrand. She founded the agency 22 years ago and has built an amazing firm focused on solving tough problems, telling great stories and doing meaningful work.
Shannon’s father was a Nicaraguan revolutionary. She is bi-cultural with her roots there, but her upbringing in Illinois. She now calls Houston, Texas, home where her agency brings that diver...
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April 22, 2025 • 25 mins
This week on Own It, we’re talking to Hani Anis from Kahani Digital. Her firm is a little over four years old. It focuses on telling the stories of South Asian owned and founded brands through digital marketing and social media.
Hani grew up in Maryland, but her family is from India. Her geographic journey is as diverse as her professional one. We talked about her early interest in medicine, then work in investment banking and bey...
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April 15, 2025 • 32 mins
This week on Own It we’re talking to Alyssa Toro from Connelly Partners. She is a senior partner and chief creative officer there and has been with the firm since its inception 25 years ago.
She worked in a few design shops early in her career including Leonard Monahan, Hill-Holliday and Engle. The latter is where she met eventual business partner Steve Connelly.
We talked about her journey to ownership, the challenges we face i...
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April 1, 2025 • 40 mins
This week on Own It, we’re talking to Laura Jordan Bambach from Uncharted. Laura is not only the founder and chief creative officer of Uncharted but also the co-founder of SheSays, an organization that educates, promotes and inspires women to take up digital creative careers.
As you can tell, she is a perfect guest for Own It! We had a great conversation about her path through the industry which included stops at Grey, D&AD and a...
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March 25, 2025 • 41 mins
This week on Own It, we’re talking to Laura Petruccelli from nice&frank. She co-founded that firm in 2022 after a long stint with Goodby Silverstein and has quickly guided nice&frank to an AdAge Newcomer Agency of the Year honor.
Laura is a creative through and through. Her father was a commercial photographer, so she grew up around art directors and copywriters. She even started a cartoon business as a child. Her background and ...
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March 18, 2025 • 36 mins
This week on Own It we’re talking to Jessica Dimcevski from Blurr Bureau. It is a brand strategy and branding firm Jessica founded in 2022. She also invests in founder-led brands through Blurr, including Flings, an award-winning snack brand found in Target.
Jessica began as a graphic designer in Melbourne, Australia before leading brand strategy at Redscout in New York. There, she led brand strategy and innovation projects across...
Mark as Played
March 11, 2025 • 33 mins
This week on Own It, we’re talking to Molly Rice from Spyglass. It is a strategic brand marketing firm based in Minneapolis. Molly was a founding partner when the company began back in 2001. She now serves as CEO and president.
We talked about her journey to ownership, but then got some great insights from her two decades of experience being a leader and an owner in our industry. We also talked about a book she’s writing!
It’s s...
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March 4, 2025 • 30 mins
This week on Own It, we’re talking to Hope Farley from Adolescent Content. She and her partner Ramaa Mosley founded Adolescent in 2013 with a mission to help talented creative individuals from underrepresented backgrounds found paths to exposure. Think of it as part creative agency, part talent agency and all amazing.
We talked about her path to ownership, the agency and its focus, and of course, her take on solving the gender ga...
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February 18, 2025 • 31 mins
This week on Own It, we’re talking to Tori Nygren of Hogwash Studios. Tori is an award-winning creative director, writer, and filmmaker who started her career learning from the best and the brightest at Droga5 and McCann. She has also worked in-house at tech giants like Uber as well, where she experienced first hand how creativity can transform a business narrative.
Hogwash Studios is a production house that helps brands define th...
Mark as Played
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