CEOs You Should Know- David Ross Orthodontics

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Episode Transcript

(00:02):
I Heeart Media presents CEOs Hugh shouldknow. Hi. I'm John Dickle,
former president and publisher of the BaltimoreBusiness Journal and now founder and CEO of
Dinkel Business Development. This iHeartRadio's CEOs. You should know man. I'm here
today with David Ross, CEO ofDavid Ross Orthodomics. Welcome David, and
thanks for being here. Yeah,thanks for having me. Yes, I
thought we'd begin by getting to knowyou a little bit better in the organization.

(00:26):
So for those who may not befamiliar, could you tell us more
about David Ross Orthodomics. Yes.So I am originally from Allentown, Pennsylvania,
and went to school at University ofMaryland, College Park General School and
then Orthodomic Presidency, all in Baltimore, and then moved to Philadelphia and was

(00:48):
living there working into orthonos for afew years, and then had an opportunity
to buy a practice from in Orthodomuswho was living in Baltimore County and but
was having had practice in Hanover,Pennsylvania. So I kind of took a
leap of faith and moved my wifeand my daughter and we moved to Baltimore
County and kind of was doing whathe was doing, which was commuting up

(01:11):
to Hanover, Pennsylvania, and basicallytook his practice and grew it, and
then you know, changed the nameand made it David Ross orthod Onyx.
And now that's been almost almost elevenyears this fall, that's been going on.
And about two years ago we weregetting a lot of patients and people
and friends in the Baltimore area going, you know, I would come to

(01:32):
you, but you're so far away, you know, would you ever open
a practice here? And then wehad an opportunity to rent space in Green
Spring Station in Luiserville, Timonium inBaltimore County again, and you know,
we opened a practice. It's beentwo years and so now I got two
locations going. So that's kind oflike the origin story. All right,

(01:53):
So congratulations, thank you. Yeah, talk about some of the services to
you offer. So we do youknow, it's an orthomic practice. So
we primarily do braces on children,teams and adults. We also do in
visilignum, which are clear aligners thatmove teeth just like braces, and we
do that again on you know,children, teams and adults. We also
do um things like teeth whitening.We do botox therapy, We do tmj

(02:17):
UM you know UH therapy, Soall those are kind of under our roof
for our our umbrella of services weoffer great great, well, thanks,
I appreciate sharing that. And andwhat's your what's your mission that David also
orthodomics. You know, our ourour mission is basically to give an amazing
and you know orthodomic experience to everybody, UM and make them feel like they're

(02:39):
having an individualized UM treatment plan andtreatment care that they can feel confident about.
And that's our our major you know, our our our mission in what
we're trying to do each and everyday. Got it great? Well,
thank you? And UM talk aboutthat spot of smile program. I saw
that on your web site though.That was intriguing. Yet, So we

(03:01):
have UM we have a lot ofdifferent UM you know, ways we try
to connect with the community. UMone is basically you know, patients kind
of referring other patients into the inthe office, you know, friends and
family, things of a personal naturethat they know of somebody who's looking for
a north and on us and basicallytrying to you know, encourage them.

(03:23):
Hey, you know, I gohere for worth ANDIC treatment. While don't
you go here for worth and ontreatment and they get rewarded by getting um,
you know, a gift card forreferring to somebody in or and the
patient who starts treatment gets some moneyoffer for getting referred in. So it's
kind of like, uh, youknow one, you know, the both
of them. It's a win winfor for all parties. Got it?

(03:44):
Okay, that's pretty neat um Andwhat would you say what differentiates you from
other orthodomic practices. I think thebiggest thing that differentiates us is kind of
relates to our tagline of aligning Happiness, which is kind of our mission vision
statement of you know, bringing peopletogether and aligning all our thought processes in

(04:11):
a viewpoint of like making everybody's livesbetter and happier. And one of the
bigger pushes behind that is really givingback. And I think that's our biggest
focus of Like what sets our practiceapart beside giving a great customer service experience
and doing great work is really beingable to, you know, give back
to the community that we serve.So we we provide a lot of um,

(04:35):
you know, help to local schools, local businesses, first responders,
organizations in terms of sponsorships, donatingmoney, donating time, donating services,
whether it be free braces, whetherit be you know, um things for
their school, school supplies needs ofthat nature. Um, all of those
things are kind of what we're allabout. So we are not able to

(04:59):
you know, fully provide you know, the services we're able to you know
provide without having custom community support.And so we we we do what we
do because of the community supporting us. We interned then want to support the
community, and so that I thinkis one of the biggest things that sets
us apart from everyone else. Yeah, that's great, Well, I appreciate
you sharing that. UM. Whatwhat UM? What new trends like in

(05:25):
orthodomics are you seeing right now ordo you see that you know coming down
the pike that you know will changeyour business or or provide other or more
opportunities. I mean, the biggestthings that are coming down right now is
just anything digital digital related that wouldbe in that would include you know,
um, digitally moving teeth with likethings like in busiligne um using uh digital

(05:50):
printed UM braces, which would beinstead of like having a bracket or a
brace that you would pull out ofa box, you would actually you know,
three dimensionally it from a three Dprinted scan, a scan of your
teeth, so that it's customizable toeach individual patient. There's a lot of
AI going on with detecting tooth movement, and what's going on the office is

(06:14):
not only just inside the office,but also things that you can take home
that then can be transmitted back tothe office to be able to communicate,
to have better efficiencies and better communicationbetween patients and the doctors. So I
think all those things are already goingon and only going to get better as
time goes by. Yeah, verycool. That's really cool. So I

(06:38):
switched gears a little bit. Ilike talking about leadership on the show.
How would you describe your leadership style? So my leadership style is working side
by side with our team and tryingto be more of a coach than anything
else in terms of trying to givethem education behind what we do. Everything

(07:00):
has to have what I call awhy behind it. Why are we doing
what we're doing, and so thatcoaching mentality and trying to get to the
why we're doing what we're doing dayin and day out, and working then
to give them that information and thenlet them go do it. On their
own is kind of the focal pointof our you know, leadership team and

(07:25):
leadership style that we have in theoffice. And I imagine that kind of
self sales into the kind of culturethat you like to have. How would
you how would you talk about yourculture there? So our culture is really
about empowering each other to be theirown individual again explaining like why we're doing

(07:46):
what we're doing, and then lettingthem take that of on their shoulders and
say I can do this on myown, and having it so that not
only are we we meaning like ourleadership team looking at how they're doing things,
but also encouraging them and and andand letting them know and feeding back
to them that they're doing a greatjob. And you know, everything that

(08:09):
they're doing is appreciated, and itnot appreciated just from like hey, we're
going to give you a bonus orthings of that nature, appreciated by looking
at them and saying, hey,you did a great job today, or
hey, please can you help mewith this? So a lot of please,
thank you, and a lot ofverbal recognition of the job that they're
dealing. That's great, that's great, thank you. Um, And I

(08:31):
know was just we're past the youknow, pandemic at this point, kind
of just living with it. Um. But yeah, if you were to
look back over the past few years, especially you know, opening the new
practice up and the it sounds likein the middle of the pandemic, UM,
what did you learn about managing andleading through that time? Uh?
Learned that everybody, um is youknow, has different things that different reasons.

(08:58):
UM. That would be both ourteam and also you know, patients
and families, and to keep anopen mind about what maybe going through uh,
you know, somebody's you know mindand maybe not knowing what's going through
them, but keeping an open mindin terms of you know, we're here
to help. We're here to supporteach each other and giving them the information

(09:20):
and the tools that they need tokind of be empowered to be successful in
not only from the patient side fortheir treatment, but also from the you
know, our team side in termsof supporting them on whatever they need.
So some of it may come downto even being just flexible in terms of
like childcare or flexible in terms ofI need more time at home, but

(09:43):
I don't want to leave your practice. So you know, we had to
be flexible to basically you know,empower them and allow them to be part
of our practice, and that Ithink is really being flexible in our end
and not being closed minded to thosethings have really helped us. Yeah,
that's great. Yeah, And Iremember talking with a couple of um medical

(10:05):
practices about you know, during thattime and people um, you know,
not getting checked ups, not gettinguh, you know, routine exams done,
or say they were afraid to gointo the office for a couple of
years. Did you see like abig influx of you know, kind of
patients after the pandemic and or ornow were you able to kind of meet

(10:28):
them where they where they were duringthat time, Well, when we were
when we were during that exact time, we were shut down dentistry was not
allowed to practice at all for twofull months, so we couldn't do anything.
So there was a lot of justsitting at home. So we actually
had to get really creative and dida lot of things remotely, with remote

(10:50):
check ins, with remote phone calls, with FaceTime things in that nature to
keep them kind of in the inthe present state of here, we're here
to support you. And then whenthey kind of were able to come to
the office and also like you said, felt comfortable. There was a huge
influx, but we managed it prettywell and kind of like you know,
rode the wave of of of thingsand got them in and got them back

(11:13):
on track, and you know wehad a nice like kind of steady flow.
Yeah, that's nice, that's great. So, UM, if you
look into the future, what excitesto about UM about that or around David
Roth's orthodomics. So, I mean, the biggest thing that we're just excited
about is is kind of goes backto our mission, which is supporting the

(11:35):
community, supporting people, patients,UM really just making it a great experience
for everyone. So it's it's reallyabout that culture when you come into the
office, you know, feeling thatthey, um, you know, are
supported and that they're having great experienceand a great time and that they're they're
just happy, and that they're passingthat message along to their you know,

(12:00):
friends and family to be like,hey, this is a great place where
we're well taking care of here,and you know we continue to do and
drive that mission. And on theon the other side of things, what
keeps you up at night? Ohuh? And what keeps me up at
night just making honestly it's kind ofthe same thing, the like making sure

(12:22):
and feeling good that our team deliveredwhat we want to deliver, which is
that amazing experience. And so thatactually does keep me quote unquote up at
night in terms of did we dothe best we could have today? Did
we you know, put out thebest you know smile, did we put
out the best product? Did weyou know, greet everybody the way we

(12:43):
wanted to? And we're going todo the same thing again tomorrow. And
I think, you know, justkind of keep driving at that mission is
is really not as much keeps meup, but that's that's kind of what
I'm always thinking about. Got itwell, thank you. I appreciate you
sharing that. And to wrap thingsup, you know, is there anything
else you'd our listeners should know aboutyou and David Ross Orthodonics. I mean,

(13:03):
I think if anybody's out there,you know, listening to this and
wants a great Orthodonic experience, agreat customer service experience where you know,
we're going to take care of youlike family, and we're going to treat
you like family, and you knowyou're going to be in our office with
your friends and family having a greatexperience and get a great smile with braces

(13:24):
or invisiligne um, you know,please, you know, think of David
Ross Orthodonics and great and tell ushow find more information about David Ross Orthodonics.
Everything is on our website at wwdot David Ross orthodonics dot com and
everything you want to know about usis there. And we are also very
heavily present on Instagram, Facebook,you know, and so we're you know,

(13:50):
we're out there in the community.Just gotta kind of hunt us down.
Yeah, well great, well,well, thank you so much.
We really appreciate you taking the timeto talk to you today and it was
great learned about you and learning aboutDavid Ross Orthodonic. So I really appreciate
your time. I appreciate having theopportunity to be with you guys on the
program today. Thank you so much. You guys have a great day.

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