May 9, 2025 • 2 mins
NBC News Radio National Correspondent Rory O'Neill joins us to discuss Mother's Day spending.
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Episode Transcript
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Speaker 1 (00:00):
Listen, your wife is gonna say you already got me something,
or you're not my mother, or the other way around.
Get something anyway.
Speaker 2 (00:08):
Yeah.
Speaker 1 (00:09):
Rory O'Neil, NBC News Radio National correspondent here on Mother's
Well to talk about Mother's Day.
Speaker 2 (00:14):
Good morning, Hey, good morning Steve.
Speaker 1 (00:16):
So we're spending a ton of dough on moms, and
for good reasons. What what do you have like a
per mom guideline for us guys who haven't started that
shopping yet.
Speaker 2 (00:27):
I do. And by the way, the number is a
little high, not that mom doesn't deserve it, but I
was a little bit of sticker shock. Look, nationally, we're
going to spend thirty four point one billion dollars on
Mother's Day this year. Any Way, on for Father's Day
we spend about twenty two.
Speaker 3 (00:43):
I was just gonna say, what's the what's the balance there?
Speaker 2 (00:46):
Come on? Really? So so mom comes out on top.
Eighty four percent of US adults expect to celebrate the
holiday this year average spend two hundred and fifty nine
dollars and four cents.
Speaker 3 (00:58):
Wow. Wow, Right, we're going to do some more shopping.
Speaker 1 (01:04):
Welln't well know.
Speaker 2 (01:05):
What they're charging for Hallmark cards these days, but wow.
Speaker 1 (01:08):
Little under on my mom just so you know, because
we already did that.
Speaker 3 (01:12):
Do you wonder if that factors in a little bit,
you know, taking mom to brunch or out to eat.
Obviously that's gotten more expensive now and you just don't
normally do that, like for at least I don't for
Father's Day. Usually it's grilling or something else. I mean,
you think that's into that figure, Rory.
Speaker 2 (01:26):
It is included in there. So the most popular gifts
to categories are main flowers number one, seventy four percent,
greeting cards about the same seventy three percent. But those
special outings such as dinner or brunch, that's the plan
for sixty one percent of the population. And of course
that all adds into that dollar figure. So when you
add the brunch on top of the cards, on top
(01:47):
of the flowers, maybe a nice little piece of bling,
there you go.
Speaker 1 (01:51):
But it's the experience, right, We've talked about this year
in and year out. It's just being together that moms
really want. So if you our last minute or find
some way to work that in. At least that's always
been the case.
Speaker 2 (02:06):
Oh exactly, It's all about the time spent together, and
you know, a lot of us are just doing the
shopping with a few clicks here and there. That's by
about a third of us according to the National Retail Federation.
About another third are going to be at the department stores,
with the rest going to specialty stores and small businesses.
Speaker 1 (02:22):
Yeah that is Rory O'Neil, NBC News Radio National correspondent,
Happy Mother's Day.
Speaker 2 (02:28):
Happy Mother's Day. By the way, three point five billion
on gift cards. Let's do better, folks.
Speaker 3 (02:32):
Yeah, yeah, get a little more thought in there, exactly, Mom,
Listen, your wife is gonna say you already got me something,
or you're not my mother, or the other way around.
Get something anyway.
Speaker 2 (00:08):
Yeah.
Speaker 1 (00:09):
Rory O'Neil, NBC News Radio National correspondent here on Mother's
Well to talk about Mother's Day.
Speaker 2 (00:14):
Good morning, Hey, good morning Steve.
Speaker 1 (00:16):
So we're spending a ton of dough on moms, and
for good reasons. What what do you have like a
per mom guideline for us guys who haven't started that
shopping yet.
Speaker 2 (00:27):
I do. And by the way, the number is a
little high, not that mom doesn't deserve it, but I
was a little bit of sticker shock. Look, nationally, we're
going to spend thirty four point one billion dollars on
Mother's Day this year. Any Way, on for Father's Day
we spend about twenty two.
Speaker 3 (00:43):
I was just gonna say, what's the what's the balance there?
Speaker 2 (00:46):
Come on? Really? So so mom comes out on top.
Eighty four percent of US adults expect to celebrate the
holiday this year average spend two hundred and fifty nine
dollars and four cents.
Speaker 3 (00:58):
Wow. Wow, Right, we're going to do some more shopping.
Speaker 1 (01:04):
Welln't well know.
Speaker 2 (01:05):
What they're charging for Hallmark cards these days, but wow.
Speaker 1 (01:08):
Little under on my mom just so you know, because
we already did that.
Speaker 3 (01:12):
Do you wonder if that factors in a little bit,
you know, taking mom to brunch or out to eat.
Obviously that's gotten more expensive now and you just don't
normally do that, like for at least I don't for
Father's Day. Usually it's grilling or something else. I mean,
you think that's into that figure, Rory.
Speaker 2 (01:26):
It is included in there. So the most popular gifts
to categories are main flowers number one, seventy four percent,
greeting cards about the same seventy three percent. But those
special outings such as dinner or brunch, that's the plan
for sixty one percent of the population. And of course
that all adds into that dollar figure. So when you
add the brunch on top of the cards, on top
(01:47):
of the flowers, maybe a nice little piece of bling,
there you go.
Speaker 1 (01:51):
But it's the experience, right, We've talked about this year
in and year out. It's just being together that moms
really want. So if you our last minute or find
some way to work that in. At least that's always
been the case.
Speaker 2 (02:06):
Oh exactly, It's all about the time spent together, and
you know, a lot of us are just doing the
shopping with a few clicks here and there. That's by
about a third of us according to the National Retail Federation.
About another third are going to be at the department stores,
with the rest going to specialty stores and small businesses.
Speaker 1 (02:22):
Yeah that is Rory O'Neil, NBC News Radio National correspondent,
Happy Mother's Day.
Speaker 2 (02:28):
Happy Mother's Day. By the way, three point five billion
on gift cards. Let's do better, folks.
Speaker 3 (02:32):
Yeah, yeah, get a little more thought in there, exactly, Mom,
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