EP 409 | Human-centered selling featuring Stacey Brass-Russell

Stacey Brass-Russell is a Transformational Business and Life Coach. She helps coaches and experts launch their mission-driven passions into the world with signature offers and valuable content that attracts their ideal clients and helps them to go from "best-kept secrets" to profitable business owners.

Stacey’s career spans from Broadway actress to yoga studio owner, to program and event creator, to inspirational speaker, and now the host of the popular podcast PASSIONATE & PROSPEROUS. She has helped hundreds of people take huge leaps to create the lives and businesses of their dreams by having the confidence and strategies to use their gifts and skills to make money doing what they love.

Stacey was most recently named one of NYC’s Top 15 Coaches In 2023 and 2024 by Influence Digest. She has also appeared in publications such as Marie Claire, Entrepreneur, and Authority. She loves pizza, caviar, seeing shows, cosmic stuff, and brain science. She lives in NYC with her husband and one-eyed cat, Charmaine.

TAKEAWAYS:

• When you train your audience, get them involved and engaged. Giving them an experience awakens them to what you could help them create.
• Help people feel seen and heard. People want transformation, not information. Give them more opportunities for connection.
• Do your market research. Learn what your audience really needs. Be aware that when people show interest, they are usually the people to whom you should send a video or personal message.

RESOURCES:

Check out the blog post that goes along with this episode for additional resources

Visit Stacey on her website

Send Stacey a DM over on Instagram to say hi

Listen to Stacey’s podcast, Passionate and Prosperous

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

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Music courtesy of www.bensound.com