Grassroots Networking

In this episode of Ask Christina 1st, we dive into the meaning of grass roots networking and why this is a major part in becoming a trusted expert in your field. Networking and marketing can be distributed in many forms like social media and advertising, however there are other ways to truly connect with your community that don’t require you to be in front of a computer. Investing in yourself so that you become a trusted and chosen expert in your field is the meat and bones of grass root networking. It's when you go out and introduce yourself to your community while also investing in becoming an expert in your field. One example Christina focuses on is going to in person meetings. She challenges you to find a meeting in your field of work and attend 4 meetings for a month. You can use sources like meetup.com, eventbrite.com, facebook.com and community calendar. In order for you to be chosen, you have to be an active member in your community. Finding out authentically what people need is another true aspect to grassroots networking. It’s not about selling something, it's about filling some of the holes in a person's life. Ask questions and inquire deeply into if someone could genuinely benefit from having you in their lives.

In this episode you will learn:

1. What is grass root networking and how you can benefit from it.

2. Ways in which you can become a trusted expert in your field and within your community.

3. Why it’s important to be authentic and caring when people are potentially looking for your services.