How to Differentiate Yourself From Your Market

In this episode of Ask Christina 1st, we dig into how to differentiate yourself from your market. The three main suggestions are you are already doing it, your nature and your own bias and lastly company culture. All three of these embody the totality of who you are which create your business. When you first created your company and vision, what were the things that made you different? It’s important to understand that you are already what makes it different. A way to make this process make sense is to do your due diligence. Christina suggests you begin by first finding 10 businesses in your market and area that are similar to yours. Find out what their price points are, what type of company it is and find out the overall culture of the business. The culture of a business boils down to everything you've chosen to include in how your business looks and how it is operated. What is the culture of your company? This is what will set you apart and be the underlying atmosphere of your branding and marketing.

In this episode you will learn:

1. What is company culture and how it affects your branding?

2. Why it’s important to understand the competition in your area.

3. How to fine tune your business so clients will find you amongst others in your field.

Going back to understand your vision is a big part of understanding how to differentiate yourself from your market. Doing this can help you elevate to the next level by simply creating a platform that serves the unique qualities you bring to your market and expertise. Knowing you are already what makes your business different is key, use what makes you different to your advantage.