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June 11, 2021 43 mins
An award-winning Author, International Speaker, Trainer and C-level Coach, Patrick pioneered the field of NeuroMarketing. Based on a scientific understanding of how humans use their brain to make buying decision, Patrick’s expertise fuels: Scientific growth, Rapid Growth, Proven Growth.
In the book “The Persuasion Code” Patrick published NeuroMap® the first scientific model of Persuasion. Translated in over 15 languages NeuroMap® reveals the key role of the Primal Brain in all human decision. Daniel Kahneman winner of the 2002 Economy Nobel Prize famously called the Primal Brain “System 1”.

Over the last 2 decades and by teaching how to reach the Primal Brain of their customers, Patrick has been helping the growth of over 2,000 companies including many fortune 500 companies –Airbus, Microsoft, Facebook, Prudential, Volvo, GE, Epson, Siemens, Hitachi and more--. In March 2020 and because of Covid19 he started to focus on the differences of impact on the brain of face to face versus remote communications. He has now been commissioned by LinkedIn to create a new course titled: “Why we hate zoom and how neuroscience can help”. Patrick can be reached at

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Instagram: connor_dube

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