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February 11, 2021 2 min

 Quanto sono importanti i dati nel mondo del marketing? Moltissimo.  

Grazie a questo libro potrai capire, tramite l'analisi dei micro datii, perchè le persone comprano un prodotto rispetto a un altro, quali sono le loro motivazioni che li portano ad acquistare quel prodotto rispetto ad un altro.  

Questo libro, ideato da Massimo Giacchino attraverso i microdati, è possibile suddividere le persone in piccoli micro cluster, andando a creare delle buyer personas molto specifiche.  

Grazie ai software da lui suggeriti, molti dei quali gratuiti,  avrai la possibilità di costruire una strategia di internet marketing basata su dati precisi, che ti aiuteranno a convertire meglio.

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