From corporate NBA boardrooms to the global sports market, Philip built Game Face Grooming into a powerhouse by blending entrepreneurship, sports culture, and high-performance self-care. In this inspiring conversation, he breaks down how he took a simple idea while coaching his daughters AAU— elevating daily grooming into a lifestyle — and transformed it into a fast-growing brand embraced by the NFL, NBA, MLB, NCAA programs, and athletes on all levels around the world.
We dive into:
✨ How Game Face Grooming became a disruptor in the space
✨ The mindset behind building a sports-driven lifestyle brand
✨ Lessons from the journey of a Black founder in a competitive industry
✨ Partnerships, brand strategy, and breaking into major sports markets Like the NBA
✨ The power of consistency, discipline, and betting on yourself
✨ What it takes to scale a business with impact and authenticity
Philip’s story is one of hustle, creativity, and pure determination — a blueprint for any entrepreneur chasing growth, any athlete preparing for their next move, and anyone looking to stay sharp mentally, physically, and professionally.
Whether you're into sports entrepreneurship, grooming and skincare, business leadership, or simply love hearing how this top black entrepreneurs is shaping culture — this episode is packed with game you don’t want to miss.
More if GFG & Phil Williams:
Instagram @GFwipes
Website: https://gamefacegrooming.com/
🎧 Listen now on Black in Sports Podcast — where we celebrate the stories, culture, and voices shaping the game on Apple • Spotify • Google Podcasts • Amazon • Alexa • YouTube 🎧
Follow us on social @BlackInSports for episode highlights, behind-the-scenes, and to share your thoughts!
For more Black in Sports additional content on our podcast see below:
linktree: https://linktr.ee/blackinsports |
Facebook - https://www.facebook.com/blackinsports |
YouTube - @blackinsports |
Instagram - @blackinsports |
Twitter - @blackinsports |
TicTok - https://www.tiktok.com/@blacksinsports |
Website - https://www.blackinsports.com/ |
Thank you & we appreciate you!
#TwoTimeAwardwinningpodcast #bestsportspodcast #blackpodwinner #bestsportsbusineespodcast #sportspodcastawards #fortheculture #blackinsports #sportsbusiness #podcast #tellingblackstories #blackowner #Blackeffect #sportsbiz #BlackPlayersForChange #nfl #nba #wnba #ncaa #nil #collegefootball #sportsnews #blackowned #blackmedia #HBCU #blackpodcastmatter #raiders #vegasgoldenknights #lvaces #athletics #blackmen #blackeffect #bestdamnsportshow #2xawardwinningpodcast #media #mediadeals #EJcutliff #myleshayes #mediamoney #workinsports #perfectseason #ticketsales #seasonsix #GameFaceGrooming #PhilipWilliams #SportsEntrepreneurship #MensGrooming #AthleteBranding #BlackFounderSuccess #SportsBusiness #EntrepreneurMotivation #AthleteLifestyle #LeadershipDevelopment #BusinessGrowthStrategy #SportsCulture #GroomingEssentials #BrandBuilding #MotivationForEntrepreneurs #MensSkincare #ProAthleteLife #SportsIndustry #BlackInSports
#PodcastInterview #EntrepreneurLife #FounderStories #BusinessTips
#SportsMarketing #NILDeals
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.