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September 25, 2023 16 mins
Este verano he leído el libro de Andy Sernovitz Buzz Marketing. El poder del boca a boca. Es un libro que tiene ya cerca de diez años, pero me ha parecido que tiene todavía cuenta con una grandísima actualidad en nuestro mundo educativo. El subtítulo del libro nos da la intención del autor: Cómo las marcas inteligentes consiguen que se hable de ellas.

Ya he comentado algunas veces la trascendencia que tiene para las escuelas el marketing de referencia, o sea, el marketing basado en el boca a boca. En concreto, hablé extensamente en el post Cuando las familias hablan bien del colegio. Sernovitz precisa y reafirma aún más algunas de las afirmaciones que yo había hecho en este artículo. Comentémoslo porque pienso que vale mucho la pena.
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