Y no todo el mundo está dispuesto a asumir ese rol. Abrir camino es pesado. Por eso las escuelas que realmente se diferencian de las demás tienen detrás líderes con visión. Y no sólo con visión, sino con el coraje de asumir sus consecuencias.
Si hablamos de marca, nos fijaremos en los rasgos que deben tener aquellas personas que impulsan y sostienen la identidad del proyecto. El liderazgo es más fuerte cuando se comparte, se extiende y se multiplica. ¿Cuáles son las características que debe tener el líder que genera identidad colectiva y construye una marca sólida? Os propongo siete disparos. Dime si echa de menos alguno.
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