Communication Is a Critical Function of Disaster Response

Behind the scenes during disasters, scores of public information officers in state and local government agencies working 24-hour a day. They are frantically fielding facts and phone calls, rushing to get information to the news media and the public. While this work may not seem as critical to life safety, it is essential. Efficient, rapid, and accurate information flow during an emergency can save lives, especially during complex, evolving events like Hurricane Dorian. In a recent study, Alessandro Lovari assessed how PIOs used social media to communicate during emergencies. He found that social media has changed the landscape of public sector communication, and is now a key tool during disasters and emergencies. But it also raises new challenges, such as coping with huge volumes of information and determining whether reports are credible.

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