Creator to Creators S5 Ep 27 Alli Fitz

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Its seldom that a television show can have as profound an impact on society as Euphoria. The
popular HBO series has had a stranglehold on this generation's pop culture by inspiring art,
collaborations, and most importantly: music. Alli Fitz’s newest track “When We’re Together” was
inspired by the series and helps celebrate love and happiness.
An accomplished social media star, Alli Fitz achieved viral success early by singing, streaming
and doing voiceover work on various social media platforms. Alli has amassed a loyal following
of over 10 million fans across various social media platforms and has began shifting her focus
towards music full time. Alli’s newest track, “When We’re Together,” is a celebration of her
newfound love after being single for an extended period of time.
“I have been single for the longest time, and people know one of my relatable posts is about
being single, and people can relate to that,” Alli said. “Recently, I got a boyfriend, which is really
exciting. I finally decided to write a song about that. Most of my songs are girl-empowering, you
don’t need a man and can do it on your own. Now I wanted to switch it up a bit because I got a
man, and it is about the feelings I have when I’m with him when we’re together.”
She added, “I say that I promise that I’m worth the wait because I’m the girl that you need. It’s
really a song for someone who you love.”The process of making a music video was an enjoyable one for her, as Alli had a major say in its creation since she is still independent. A newfound creative control and independence has been spearheaded by her manager, Adrian “Auidi” Vazquez. Auidi is the COO/CFO of NOGXNRE, a decentralized record label based in Los Angeles, CA. Having been featured in publications like Billboard Latino, Auidi’s experience in the Judaic industry has proved
invaluable to Alli Fitz’s budding music career. She had the autonomy to choose the director and
videographer and was free to do her own makeup and styling.“I got to choose all this and even where the location was,” Alli Fitz said. “It was pretty cool being the boss and the person in front of the camera.” Alli explained that back in the days of MySpace, she would watch other YouTubers singing cover tunes, which inspired her to do the same and turn it into a real career. This newfound
career goal happened in 2008 while she lived in Ohio. Alli would post videos of herself in her
bedroom singing covers and a spell of popular songs, which garnered her millions of views. She
admitted she was a little scared that she wouldn’t get the positive feedback she wanted, but in
the end, her success took off quicker than she could have ever expected.
“When people started sending me song requests, I was like, ‘Oh my God, they do actually like
my voice?’” Alli said. “I started doing musicals in high school, where we just had the town come
in. Now it’s like people from all over the world are like, ‘We love your music.’ It’s crazy. I have a
cover with Chad Perez that is going viral in China.” She attended Wright State University for musical theater, where she polished up her singing skills. After graduating, Fitz moved to Los Angeles after creating a Vine account that got her more than five million followers and a billion video views.
“My dog ended