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February 20, 2024 • 50 mins
Join CXOTalk episode 822 for a conversation with CBRE's Chief Digital & Technology Officer, at real estate giant CBRE, about AI strategy and investment driving business transformation. Learn how CBRE leverages an "AI Trinity" for efficiency, growth and leadership in real estate operations.
*Key Takeaways*
-- Strategic pillars for AI investment focus on alignment with business priorities and outcomes, achieving faster time-to-value through data and partnerships, and ability to scale solutions across the organization.
-- Emphasis is placed on practical AI use cases tied directly to business outcomes rather than pursuing AI for its own sake. Data capabilities, AI platforms, and contextualization into industry workflows are critical.
-- Cultural change involving strategic alignment, an experimentation culture and responsible innovation underpins effective AI adoption. Governance, data integrity and partnerships also play key roles.
-- Business strategy guides AI investment strategy with focus on priorities, impact, and ability of AI to address complex challenges and transform workflows. Adopting a pragmatic, business-focused approach is key.
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🔷 *Read transcript on CXOTalk site:* https://www.cxotalk.com/episode/ai-investment-and-strategy-navigating-the-future-with-cbres-global-chief-marketing-technology-officer
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