It's a vital guide for businesses to navigate holiday promotions with care, focusing on brand integrity and effective audience engagement.
These tips help avoid the common blunders that could overshadow the festive spirit or overwhelm customers. A must-listen for marketers and business owners seeking to make their holiday campaigns stand out, while staying true to their brand ethos.
Here are the highlights:
(01:45) Begin preparations early
(03:43) Don’t bombard your audience
(05:50) The option to opt-out
(08:38) The Know,Like & Trust
(10:41) Remembering the people less fortunate
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