November 10, 2025 • 46 mins
Join Dr. Adam Brockman as he reveals the hidden power of your grocery cart in shaping your health and longevity. Discover the quiet revolution in functional foods that not only satisfy your cravings but also enhance your well-being. From the clean label movement to personalized nutrition, learn how to make informed choices that can add years to your life. It's time to take control of your health—one shopping trip at a time!
Special Guest: Daniel Scharff, Founder of Startup CPG
Special Guest: Daniel Scharff, Founder of Startup CPG
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:10):
Welcome to the number one radio health talk show in America,
The Doctor Bob Martin Show. Doctor Martin is a chiropractic physician,
a Board certified clinical nutritionist, and diplomat of the American
Academy of Anti Aging Medicine.
Speaker 2 (00:24):
The information presented on this show is educational in nature.
Please consult your personal healthcare provider regarding health issues. You
may have got a health related problem or challenge, not
feeling well, and you just don't know where to turner
what to do. Doctor Bob Martin is here for you
and will do his very best to answer.
Speaker 3 (00:41):
Your health question.
Speaker 1 (00:42):
The tone free number to ask Doctor Martin a health
question or to make a health related comment is eight
hundred six oh six eighty eight twenty two. Eight hundred
six oh six eighty eight twenty two. That's eight hundred
six zero six eighty eight twenty two. It's the Doctor
Bob Martin Show.
Speaker 4 (01:01):
Good day, and welcome to the Doctor Bob Martin Show.
I'm your host, Doctor Adam Brockman, And if you're tuning
in for the first time, you've stepped into a conversation
about controlling and taking control of your health, your longevity
in your future. One small decision at a time. And
for those of you who have been walking this road
with doctor Bob and myself, you know we don't just
(01:24):
talk about health. We take the fight to what drains
your energy, scrambles your brain, and ages you faster than
you can say added sugar. And today we're going to
dive into a story unfolding right under your nose. And
that's a quiet revolution in everyday foods that's rewriting labels,
reshaping habits, and could add life to your years and
(01:48):
years to your life. Did you know that every single
time you walk down a grocery aisle, you're witnessing a battlefield,
but not the kind that has guns and explosives, but
something far more powerful, a revolution that's quietly reshaping how
we think about food, health and longevity itself. Imagine a
(02:13):
world where your morning protein bar isn't just satisfying your hunger,
it's actively fighting inflammation in your body. Picture a scenario
where that afternoon snack you grab isn't just curbing your cravings,
but it's delivering targeted probiotics that literally are rebuilding your
gut microbiome from the ground up. This isn't science fiction, folks,
(02:38):
this is happening right now in the companies leading this charge,
they're experiencing staggering growth three hundred and forty percent year
over year revenue growth. So I want to paint a
picture for you of what's really going on out there.
We're living through the most dramatic shift in consumer packaged
(02:59):
goods since the invention of the ten can. And here's
what the food giants don't want you to know. Sixty
one percent of consumers are actively seeking healthier food options.
But the shocking truth is most of what passes as
healthy on the store shelves is nothing more than a
marketing smoke and mirrors. But something beautiful is also happening,
(03:25):
something that should give every one of us some hope. Consumers,
people just like you and I. We're waking up, we're
reading labels, we're asking questions, and we're demanding transparency like
never before in human history. And the numbers they don't lie,
(03:47):
and they're actually really staggering. Seventy two percent of consumers
are willing to pay premium prices for health focused personalized products.
Think about that for a moment. In a world where
people complain about the price of everything. Nearly three quarters
of us are saying I'll pay more if it means
(04:10):
I can live longer and feel better. So that's not
just a trend. It's a complete rewiring of human priorities.
And we're moving from a world where convenience was keen
to a world where longevity is the ultimate currency. And
the companies that understand this, they're not just surviving, they're
(04:31):
thriving at rates that would make your head spind I
imagine brands. They're embracing personalization, wellness, and sustainability. They're seeing
three and a half times faster revenue growth than they're competitors. Now,
let's talk about what this revolution actually looks like in
your daily life. I remember when food was just food.
(04:55):
Those days are gone now today's functional foods are like
having pharmacy disguised in your pantry. Take Ollipop, for instance,
it's not just another soda company. It's a gut health
company that's wrapped in a familiar can. While traditional soda
companies they're watching their market share crumble, Ollipop has achieved
(05:19):
that mind blowing three hundred and forty percent revenue growth
by doing something revolutionary. They've made a product that actually
improves your health with every sip. But here's where it
gets really exciting for those of us who understand longevity.
These aren't just products. They're delivering systems for targeted nutrition
(05:41):
that they actually reverse our biological aging. We're seeing protein
bars that are infused with adaptogens that help your body
manage stress at the cellular level, and probiotic drinks that
don't just taste good. They're re engineering your bacteria to
optimize everything from your mood to your immune system. And
(06:06):
the functional food market it's exploding because smart consumers have
figured out that something that the medical establishment they don't
want you to know, or they don't know themselves, and
that is food is medicine. And when food is medicine,
it can be delicious. So let's dive into something that
(06:28):
should make every health conscious person's heart scene and that's
this clean label movement. This is where transparency meets transformation,
and it's absolutely beautiful to watch. For decades, food companies
operated under a simple philosophy and that's hide the bad
stuff in fine print and hope nobody notices. Well, guess
(06:53):
what we're noticing. And what we're doing is where we
don't want to see these foods that poison ourselves with
unpronounceable chemicals and they're masquerade as food ingredients. This clean
label movement isn't just about removing artificial ingredients, that's certainly
part of it. It's about a fundamental shift in how
(07:16):
companies think about their relationship with consumers. Instead of asking
how can we fool them forward thinking brands or asking
how can we serve them better? And that's a shift
towards transparency is having profound effects on public health. When
companies know that their customers are, they're reading every ingredient
(07:39):
and they suddenly, you know, the companies, they're becoming motivated
to use ingredients that won't send people running. Organic certification
isn't just a nice to have anymore, it's becoming a
must have a table steak. Gluten free options aren't just
for people with silliac disease. They're for anyone who's trying
(08:00):
and we're just tired of feeling sluggish and inflamed. And
here's something that is absolutely fascinating to me as someone
who's dedicated to longevity and spraying the word about longevity,
and that's the plant based revolution. It's not just about
animal welfare or environmental concerns, though those certainly matter, It's
(08:22):
about the rediscovery of what our ancestors knew intuitively, and
that's that plants are pharmacy grade medicine that's disguised as food.
The plant based CpG sector isn't just growing, it's exploding.
And the reason isn't hard to understand when you look
at the science. Plant based food delivers phyto nutrients and
(08:45):
oxidants and anti inflammatory compounds that you can't get from
processed alternatives. But here's what gets me really excited. We're
not just talking about replacing meat with plant alternative anymore.
We're talking about supercharging plants with additional functional ingredients. Imagine
(09:06):
a plant based protein powder that not only gives you
complete amino acids, but also delivers adaptogens, probiotics, and anti
aging compounds all in one scoop. So we're entering that
territory that might have seem just like pure science fictions
a decade ago, and that's personalized nutrition at scale. We're
(09:30):
moved from that one size fits all approach to food
that's toward food and products that are tailored toward your
unique genetic profile, your maybe your microbiome composition, and your
health goals. So the implications for longevity are staggering with this.
Instead of guessing what your body needs, we can now test,
we can measure, and we can customize. These companies they're
(09:53):
emerging and they can analyze your genetics and create personalized
supplement packs, maybe that they can be delivered to your
door monthly. Others are developing foods, the CpG foods that
are formulated specifically for different life stages, from cognitive enhancement
in your thirties to maybe even muscle preservation in your sixties.
(10:16):
So here's something beautiful that's happening in this space. The
recognition that your personal health and the planetary health are
innately connected. And you can't have long term human longevity
on a dying planet, and you can't have environmental sustainability
without healthy humans making good decisions. And the most successful
(10:36):
healthy CpG brands know this. All right, folks, we're coming
up on a break, and after the break, we're going
to talk with an expert in CpG, those consumer packaged goods.
He's going to talk about some healthy products in in
what you might see on the store shelves very soon.
All right, folks, you're listening to The Doctor Bob Martin Show.
Speaker 5 (11:00):
Have you ever felt like something's wrong inside your body
but no doctor can explain it. You wake up tired,
your thoughts are foggy, your energy's gone, and you don't
know why. What if it's a clog lymphatic system, parasites,
leaky gut, food sensitivities, viruses, fungi, heavy metals, mold, even
emf stress, scrambling your biofile. These invisible forces create a
(11:21):
cluster effect, and no one's ever told you. That's why
we created the AI wellness analysis from BackStar and antiagingbed
dot com. Using just your hair and nail sample, the
BackStar bioscanner with aipowered analysis reveals your top five weakest
organs and your top five microbial threats. Normally five five
to ninety nine dollars, now only on ninety nine dollars
(11:43):
is part of this month's special, and with any purchase
of five hundred dollars or more, we'll apply that one
hundred and ninety nine dollars toward your order. This is
the future of medicine. This is the BackStar Effect. Visit
antiagingbed dot com or call one eight hundred three eighty
five four two four three.
Speaker 6 (11:58):
Today, Hey, welcome back to the Doctor Bob Martin Show.
Speaker 4 (12:11):
I'm doctor Adam Brockman, and we're all about smarter living
and thriving naturally and teaching you to become your own
best doctor most of the time. Remember, if you've got
questions about your health or anything health related, give us
a call at eight hundred six zero six eight eight
two to two. That's the Doctor Bob Martin caller Hotline.
That's eight hundred six zero six eight eight two to two.
That's where you'll find Doctor Bob and I to licensed physicians,
(12:34):
and we're here to help you create your own best living.
So again, that's eight hundred six zero six eight eight
two two. Well, let's get back into the conversation.
Speaker 7 (12:41):
Today.
Speaker 4 (12:42):
We've been talking about CpG, which is consumer packaged goods
and some of the products out there that are naturally
there to help you. You might see him on store shelves.
And I've got a very special guest that's going to
join us today. His name is Daniel Sharf. He is
an absolute powerhouse in the world of consumer package goods
and startups. He's the founder and CEO of startup CpG,
(13:05):
which is the largest and most connective community for emerging
CpG brands out there. So I want you to imagine
over two hundred thousand members, a super active Slack group
with about thirty thousand entrepreneurs in a big Instagram following
at forty thousand. He even hosts the Startup CpG podcast,
which is the top podcast in the CpG industry. Daniel's
(13:27):
all about helping early stage founders get the resources, the support,
and the practical advice they need to scale their business.
And he's not just talking the talk, he's done it.
He launched Machupchu Energy that's an organic energy brand that's
now in nearly three thousand stores nationwide. And before that,
he held key strategy roles at large companies like Eat
(13:49):
just in Mars, always bringing data driven insights in savvy
business sense to help keep brands growing faster and smarter.
And he's also got a Wharton m b A. He
speaks Spanish and Portuguese and approaches everything with serious global perspective.
Daniel's one of those people who truly moves the needle
when it comes to entrepreneurship in scaling new brands. And
(14:13):
with that being said, I want to welcome to the
Doctor Bob Martin Show. Daniel, how are you today?
Speaker 8 (14:17):
I'm doing great, Doctor Adam, thank you. You are quite the
hype man.
Speaker 4 (14:21):
Oh well, I don't know about that. But anyway, this
is this is a cool topic. I know we met
at Nutopia now in Denver and uh, and you have
a lot of cool brands that that you're helping out
and and again I want to have this conversation because
I think it's important for our listeners to know what
is what is coming up out there, uh, in the
(14:42):
in the land of even healthy products or just products
in general that you like. So if we're talking about
just what you're seeing and how how businesses are growing,
what what are some of the best, maybe the scrappiest
ways that that they are growing their business.
Speaker 7 (15:00):
Yeah.
Speaker 8 (15:01):
Absolutely, And yeah, I mean obviously the food that we
put in us, the products we put on us do
have a big impact on our health. So I think
this is really a great topic to be talking about
here today. And probably a lot of people out there
have some project that they're working on, some dream. Maybe
they've watched Shark Tank and thought, yeah, I have an
(15:21):
idea something like that, And that's how a lot of
the founders in this space start out and in fact,
we know a lot of those brands who have been
on Shark Tank or are getting on there. And you know,
it's a really tough journey. And I say that coming
from like you mentioned, I was at Mars Chocolate. Mars
has something like seventy thousand global employees, all the resources
in the world, and as I moved kind of down
(15:44):
the chain into the smaller and smaller startup world, I
just saw how hard it was for these brands to
really get off the ground. Everything is stacked against you.
Everyone has their handout trying to get money from you.
Yet these brands are finding a way to get out
there in the world. And you know, I think actually,
these days, just with so much public success of entrepreneurs
(16:04):
and all of the idolization of entrepreneurs these days, who
have been really successful, people are willing to do side hustles.
And you know, for me, that's actually the number one
way that brands are being scrappy is they are holding
onto that job that they have, especially you know covid
at being able to work remotely more, that's way more possible.
So keeping your income, hopefully doing a good job at
(16:26):
your actual job, but then also having that income, that
money that you need to pay for things to help
you launch your business. So when you are nights and
weekends starting on this idea that you just can't help
but work on, then you have money to pay for
things like branding, inventory development, all the things that really
you need experts on and have to pay people. And
(16:48):
that's I think more what brands are doing in the
old days. I think, you know, maybe ten fifteen years ago,
that VC money was just out there. It was you know,
raining money everywhere, and people could just quit their job
and go out raise a whole bunch of money and
go and just on a spending spree.
Speaker 7 (17:04):
Right.
Speaker 8 (17:04):
It's just it's much scrappier these days, and I think
there are a lot of benefits to that because brands
do learn how to grow a good business when they're
in that condition of scarcity. So side hustle my favorite
thing out there when I hear about it. I also
think brands are getting really scrappy by doing things like outsourcing,
so they're looking at, you know, international contractors who I
(17:28):
really love the luxury of being able to hire full
time US based employees who know the industry, but for sure.
I really rely on contractors as well, who can be
much more affordable for a growing brand, and they can
do a great job. And there are ways that you
can hire them, you know, on LinkedIn you can set
the location to a country like Brazil, Argentina, love places
(17:48):
where you know, there are so many great places where
they're really skilled employees. So that's another way. And then
I think, you know, more than anything, brands are figuring out,
excuse me, that they really need a good strategy to
start art. You know, I think just the instinct is
go everywhere fast, try to get into Whole Foods, but
also Walmart and all of these different stores and everywhere,
(18:11):
and that is the best way to spend whatever money
that you have and run out of it. So I
think people are really just figuring out, oh, okay, I
need a scrappy strategy also a smart one, and I'm
going to maybe just try to grow in my own
backyard first in the stores around me, and compound that
to get in with a distributor and then get into
the other stores that they distribute to and grow. And
(18:32):
then Whole Foods is gonna want me because I've done
so well at these stores that I can support. So
those are just a few of the strategies that I
see brands putting in place to grow despite these conditions
of scarcity.
Speaker 4 (18:43):
Yeah, and so so when in their journey do they
end up contacting you and saying, hey, hey, help help us, Daniel,
how can we get in whole Foods and grow this brand?
And because because yeah, you're exactly right the the you know,
I know, I've helped create over thirty nutraceutical products. And
(19:05):
usually the case is is, hey, why aren't you in Walmart?
Why aren't you in CVS? Well, the thing is, yeah,
that's the first way to go bankrupt when we're talking
about consumer goods, to scale so large and then be like, hey,
we need fifty thousand units, and then you get stuck
with fifty thousand units are well forty nine thousand. But anyway,
the point is, when in this journey do these products
(19:27):
end up contacting you and say, hey, Daniel, where can
we grow.
Speaker 8 (19:30):
As early as possible? Honestly, even at just the inception
of that idea, and a lot of people even before
they have settled on their idea, and they're coming to
us looking for help ideating or just figuring out where
the white space in the market could be. You know,
there are a couple different kinds of entrepreneurs out there.
Some are just in love with the CpG space and
want to do something and are looking for the right opportunity.
(19:51):
Others maybe they have a family recipe that they just
are really trying to figure out how to get to market.
We want all of those people. We are a free resource,
so everybody can join our community. It's at startupcpg dot com.
You can sign up for the Slack channel and in
there you can ask any question that you want as
a CpG brand. And you know, I think the good
news is we have all the resources for those people
at the early stage, and we really all of our
(20:14):
content is at that one oh one level. The podcast,
for example, you won't I won't let a guest slide
by with some terminology that only a three hundred level
person would understand. Like I really always try to bring
it down to the base level because I want to
make sure everybody's along for that journey. And we specifically
are here for the smaller brands. We want to help
(20:35):
brands when they're under five ten million in revenue, but
even when they're at zero or pre launch, and so
that's the segment we'd love to serve. I think I
love it because you really know the founders at that point,
so you're really supporting people, not just kind of like
faceless brands with people who have been there forever and
they're not really innovating as much. We love the excitement
the innovation. People trying to change the food system, the
(20:56):
CpG ecosystem. So yeah, we want them at that early stage.
And again it's free. All of our resources are free
for brands.
Speaker 4 (21:03):
Okay, yeah, yeah, that's a that's amazing, amazing opportunity for
for most people knowing where to uh, where to go
and how to how to get there. So so again, folks,
we're talking with Daniel Sharf. He's the he's the founder
of Startup CpG. Again, he's got a lot of free
resources out there for those that if you've got a
maybe a health idea that you thought as hey, this
(21:24):
is great, this is the next big thing. What are
we gonna do with it? Daniel may be your guy.
So I I very I encourage you to go ahead
and look up again at Startup CpG and we're gonna
get into this more with Daniel on this after the break. Uh,
he's got a lot of great information, not only for
what what you're gonna be looking at on the store shelves.
(21:46):
Maybe if you're an entrepreneur yourself. Again, we're talking with
Daniel Sharf, the c the founder of startup CpG. We'll
be right after Daniel. After the break. You're listening to
the Doctor Bob Martin.
Speaker 2 (21:56):
Joe, are you waiting on a line next, Jake?
Speaker 4 (22:03):
Are you waiting for the perfect night?
Speaker 5 (22:06):
How are you waiting to the.
Speaker 7 (22:08):
Time is right?
Speaker 8 (22:10):
Buddy?
Speaker 7 (22:13):
Do you want to learn.
Speaker 1 (22:14):
To deal with?
Speaker 3 (22:16):
Don't you want to take the wheel.
Speaker 1 (22:18):
And stead.
Speaker 5 (22:20):
The many?
Speaker 7 (22:25):
Bunny?
Speaker 4 (22:26):
You in Welcome back. You're listening to the Doctor Bob
Martin Show. I'm doctor Adam Brockman, and as we're navigating
today's health conversation together, I want to remind you about
our incredible listener resources, one being our email question health form.
If you've got a health question or topic you'd like
us to explore, just visit doctor Bob dot com and
submit your question through are easy to use form. That's
(22:47):
doctor Bob dot com. Spelling out the word doctor D
O C T O R Bob dot com. That's where
you're gonna find doctor Bob and I and we're standing
by and we're gonna provide personalized answers to help you
on your health journey. And let's get back to this conversation.
We're talking with Daniel Sharf. He's the he's the founder
of startup CpG. And Daniel, one of the questions that
I have for you is, again, we've been thrown around
(23:09):
the CpG quite often. I've explained it a little bit
in that first first segment, but I want you, in
your words, to explain what CpG means.
Speaker 8 (23:18):
Absolutely so, CpG consumer packaged goods. And you know, I
think a good way to think about it is it's
almost all the stuff that you might buy at a
grocery store with like a whole foods kind of accept
the produce and the meat because you know, those aren't
in a package, right, So these are, by the industry definition,
they're going to be goods that are packaged for consumers. Typically,
(23:41):
they're going to be things that just get consumed, you know.
So it's not going to be durable things like a toaster,
even though those might come in a package. The industry
definition really is stuff that's going to be more like
one time used or a couple of time USMN, like,
it's really just about the packaging and the fact that
it's going to get consumed relatively short timeline. And some
(24:02):
other countries it's also referred to as fast moving consumer goods,
which is just really referring to like these are things
that are bought often, that are refilled often in the stores.
But yeah, most of the founders, I would say in
our community are the kind of people who dream of
getting their products into places like Whole Foods. A lot
of the brands we work with, they have better for
you versions of stuff that out that's out there. They're
(24:22):
trying to really make their dent and impact in the
world with these products.
Speaker 4 (24:28):
And then and then so again when in the opening,
I said, hey, you've you've been there, you've talked the talk,
you've walked the walk, You've created products yourself. Tell me
a little bit more about your organic energy drink and
and how how how how that journey went.
Speaker 8 (24:46):
Absolutely yeah, I mean it was always my dream to
get to start something from scratch be CEO. I was
so lucky in twenty twenty one that I got plucked
out from the role that I had, which was had
a strategy and analytics and insights at a food tech
CpG company to then go start this company called Machipechu
(25:06):
Energy from scratch with the founder and the co founders.
So I moved to Miami to do that. Immediately started
finding the branding agency, getting the actual formulation done, getting
the supply chain figured out, and then got into the
stuff that is for me even more fun, the sales process.
And so that's all about how do you launch this
thing at industry events and really start knocking on doors
(25:29):
to get those doors, you know, getting into all of
those grocery stores that you always dreamed of. And for me,
the thing about CpG that is so exciting really is
the product. I used to be a management consultant and
I would do back office cost reduction and I didn't
care about that. No one else really seemed to carry ether.
What I loved is like you go to seven eleven
and see some kind of fun branding. It's fun, it's
(25:49):
fun to talk about with people. And so I had
started my journey at Mars Chocolate and that was really cool.
I loved the industry, but I didn't care as much
about let's say, the like kind of mass market food
in that way, and I wanted to work on better
for you stuff and so doing that journey was really cool.
Really believed in what we were doing and got to
really get all that experience. I mean it just I
(26:11):
met so many incredible people along the way, the people
that I really trust to give input on your supply
chain and help you when things go wrong, which they will,
and you know, just all of the good people out
there who really want to make a difference. And then yeah,
just especially that sales side for me, just building relationships,
hustling on LinkedIn, going to the trade shows, making friends,
(26:32):
celebrating wins with everybody, and I was able to get
the product into three thousand doors in the first full
year on shelf. And so when I left that business
in twenty twenty three, I had been working on startups
CpG the whole time since for many many years, and
that was just the moment where I looked at it like,
I think this is it. I think this is the
thing that I want to do is really just help
(26:53):
all of the brands out there who are trying to
have this huge impact. And you know, for me, just
helping people actually, you know, founders is so fun. Every
time I can help one of them get into Whole
Foods or Sprouts or anything like that, I get like
a weird energy burst from that. So's that's the thing
that I love spending my days doing, and I have
the most amazing team working with me on it. We
(27:14):
just keep growing, and I think just seeing the impact
of all the brands who are getting into stores and
getting help and all the magic that's happening for them.
I mean, make no mistake, the world is moving towards
these better for you brands. If you're in stores, if
you're in your grocery store, you're probably noticing more and
more innovation items, more items that look like stuff that
(27:36):
you would find in the local section in a Whole Foods.
You know, Sprouts really famously launched this innovation set and
that did really well, and their stores have been doing
really well, and I think a lot of retailers notice that,
and you're just seeing more and more innovation sets because
in the long run, I mean, everyone has an option,
right you can order groceries online. I mean, what's going
(27:57):
to keep you going in the stores. For me, it's
all about that disco or the excitement of finding cool
stuff that's been curated by that retailer and fits the
local tastes and the preferences of the consumers in that store,
and we are here to help all of these emerging
brands have the best chance of getting into those stores.
Speaker 4 (28:14):
Yeah. Yeah, I think that's the neat thing. You know,
anything from the packaging and the in everything it makes it. It
makes a big deal. And you don't get that if
you're just looking at looking at a picture online. I
mean you can get some some some of that, but
the but the cool thing is the discovery option. And
in a lot of these stores of the organic sections
are growing and growing. And so so with that, Daniel,
(28:35):
I want to ask what what is the current environment
for these founders, you know, trying to be the next
Poppy or the next kind bar. What's going on in
in in that realm right now?
Speaker 8 (28:47):
Yeah, there are some massive successes happening, which is great
for the industry. So probably a lot of people know
about Poppy selling for almost two billion dollars to Pepsi
you know kind which sold a while back. See day
Foods just had a big exit as well. That stuff
is really exciting. So the potential is there. There are
acquirers out there who want these great brands. But the
(29:09):
reality is that the multiples have actually come down. What
those kind of big CpG companies are willing to pay
for brands is less of a high multiple than it
used to be. So because of that, it has this
trickle down effect and it means that fundraising is just
really hard at the early stage. So I was talking
earlier about all these brands having to be scrappy. It's
real because it's just hard to figure out how to
(29:30):
raise money at that early stage. The sophisticated investors who
out there are just being tighter about everything. A lot
of them are moving kind of like later stage where
they would take a brand they're really sure is like
at fifty one hundred million in revenue and they can
sell it pretty quickly or it's going to IPO. But
I think the good news is the investors actually are
(29:51):
out there. If you do the research at Startup CBG,
we put together this list of the top fifty actually
active investors really writing checks, and we've done a lot
of interview with them on the podcast, and they are there.
So you know, for example, we have this event called
Founders and Funders. We've collected the top active investors that
we're putting together with the top brands of the year.
(30:12):
So and anyone who's not even getting to that event,
you can look on the website and see who those
investors are that we've spent all this time identifying. Reach
out to them. But I also really encourage everyone to
go for angel investors because honestly, they're not going to
ask you as much. Let's be realistic, like they're not
gonna have these tight benchmarks and everything to look for.
So use your network and try to figure out who
(30:33):
you know that might follow your passion and want to
invest in your dream.
Speaker 4 (30:36):
Yeah, so it's all about that. Networking can be seen
time and time again. So, folks, we're coming up on
a break. We're talking with Daniel Sharp. He is the
founder of startup CpG stick Around. We've got more coming
your way. You're listening to the Doctor Bob Art's show.
If you're retired of chronic paying stiff joints are endless
(30:59):
recovery from surgeries and medications, What if you could heal
naturally without risky procedures or breaking the bank. I'm doctor
Adam Brockman and Nuvasel is changing the game. This at
home topical cream harnesses the power of stem cells to
target joints, muscles, and cartilage right where it hurts. No surgeries,
no side effects, just science based regeneration delivered deep into
(31:22):
your tissues. Nuvacel offers the same proven technology as costly
injectables for a fraction of the price and for a
limited time get twenty percent off exclusively through myself and
doctor Bob. But hurry for this offer. Call our hotline
eight hundred sixty zero six eight eight two to two
now to be connected with a provider, or visit Nuvasel
Biologics dot com or doctor Bob dot com. Nuvasel is
(31:46):
prescription only. Don't just manage pain, reverse it. Call eight
hundred sixty zero six eight eight two to two and
ask for Nouvasel today.
Speaker 9 (31:55):
Are you ready to transform your health? Look no further
than Complete Wellness, a nash Best and brightest in wellness
company for nearly a decade. Complete Wellness specializes in state
of the art regenerative therapy such as prolotherapy, late lit
rich plasma therapy PRP, and stem cell therapy, designed by
doctor Adam Brockman and used as the standard in regenerative medicine,
(32:16):
whether you're seeking relief from back pain or joint pain,
dis problems, hormonal imbalances, or new cartilage regeneration. Their world
class wellness treatments and retreats are designed just for you.
Experience rejuvenation through personalized programs focusing on pain relief, weight loss,
joint rehab, aesthetics, and IV nutrient and hydration infusions. Call
today eight seven seven nine two seven one zero zero
(32:39):
one eight seven seven ninety two seven one zero zero one.
That's eight seven seven ninety two seven one zero zero one,
or visit their website at complete Wellness dot us to
learn more Complete Wellness dot us.
Speaker 3 (32:55):
Are you concerned about your blood pressure? Join the millions
worldwide who have chosen kyola as a natural alternative to
support their heart health. Why kyolic it works. Over nine
hundred published scientific articles and research studies have shown that
kyolic aged garlic extract has a positive effect on cardiovascular
risk factors such as high blood pressure, cholesterol circulation, blood
(33:17):
sugar balance, and more. Coyolic aged garlic extract organically grown
garlic aged for up to twenty months for maximum purity
and potency, gentle on the stomach, easy to swallow capsules
with no offensive garlic odor or taste. Visit kyolic dot com.
That's kyo lic dot com. Learn about Coyolic Formula one
oh nine for blood pressure, as well as Coyolic's other
(33:38):
cardiovascular formulas. Coyolic is sold it sprouts, natural grocers, whole foods,
and natural health stores everywhere. Also online. Get Coyolic blood
Pressure health Formula one oh nine. It works.
Speaker 2 (33:55):
Celius saw.
Speaker 10 (34:08):
The bushom number signs.
Speaker 7 (34:14):
One never single.
Speaker 4 (34:23):
All right, welcome back, Doctor Adam Brockman here as we
return to the Doctor Bob Martin Show, America's number one
health talk radio program. And before we jump back in
the day's conversation with Daniel, I want to remind you
that your wellness journey continues even more offtware. First, our
physician team is always available for you at eight hundred
six zero six eight eight two to two. And that's
(34:44):
for your health questions. That's eight hundred and six zero
six eight A two to two. And second, don't forget
you can access our entire podcast library anytime at doctor
Bob dot com. You can re listen to your favorite episodes.
You can catch up on shows you've missed or you
can discover new health insights that's available twenty four seven
at Doctorbob dot com. All right, let's get back in
today's conversation with Daniel Sharp. He is the founder of
(35:05):
Startup CpG and Daniel, before we go any further, I
want to if we have some very creative people out there,
some entrepreneurs out there, where can they find Startup CpG? Yeah?
Speaker 8 (35:17):
Absolutely, thank you. So the website is startupcpg dot com.
You can sign up and it'll if you're in the industry,
it'll send you the link for the Slack channel, which
is free to join, and you will find thirty two
thousand I think now of your best friends in the industry.
They are ready to help with whatever you need. Then
you can also find our podcast, which is the Startup
(35:38):
CpG Podcast, and just tons of content there. If you
go back and you're on this journey, everything is there
about how to make and scale up product. We do
lots of buyer interviews featuring people from the most important
retailers around the country. Investor features brand features so you
can hear about what it's like for other people who
are on that same journey as you. And then we
(35:59):
do one hundred person events a year. So if you're
in the slack, if you get on an email list,
you're gonna find out about those things.
Speaker 4 (36:05):
Great. Great, So STARTUPCPG dot com. And we're talking with
Daniel and Daniel before the break, we were talking about
some healthier brands. Of course, that's what we want to
want to promote here on the show, natural health and
Wellness and what is the latest out there. What are
some of the key traits that you're seeing in some
of these more health conscious brands and what they are doing.
Speaker 8 (36:28):
Yeah, let me hit you guys with a couple that
I am loving right now. Okay, So one is Hawaiian
Soda co. Check this thing out. It's real fruit soda,
so it's no added sugar. They have incredible flavors like
leechy orange, mango, guava. It's so good. It's like seventy
to ninety calories per can. And again it's you know,
(36:50):
like real fruit, it comes from real ingredients. So check
that one out. I love Jubileese. This is real milk
intended for kids, but it's flavored with veggies, so think
of like you know, nest Quick that kind of stuff.
But it's like organic and real ingredients and.
Speaker 4 (37:03):
It's so good.
Speaker 8 (37:05):
El Nacho which is a super cool It's kind of
like a better for you version of Doritos. It uses
regenerative corn crafted by chefs. You will not put the
bag down before finishing it. The Pineapple Barbecue won a
big award through one of our award programs. Incredible Lupini Pizza.
This is a lupini bean based crust. It has like
(37:28):
fifty grams of protein. It's so good. I found out
like I could eat the whole pizza and it has
fewer calories than the salad I typically order for lunch,
a lot more protein.
Speaker 4 (37:37):
Love that.
Speaker 8 (37:37):
And then for maybe a non food brand, A brand
new one is called Stimmy, which is a really cool
disposable kind of toothpick. It has a rubber tip on
the end that you can use to just kind of
clear stuff from between your teeth. It's my go to
tool at a trade show and you have lunch and
you're like, I don't know, but I don't have anything
of my teeth. Always have it in my pocket. All
(37:58):
of these brands have just launched last year or two
out there really just trying to make a huge impact
and they have seen incredible traction and you guys can
be the first to check them out go to their websites.
Speaker 7 (38:09):
Yeah.
Speaker 4 (38:09):
Yeah, I've been fortunate enough to try several of them
and actually have bought several of them very very good products.
What are some of the traits that you're seeing with
these these founders that make them stand out? Is it
is it? Hey, they're they're really there hustlers? What is
the what's the traits that you're seeing in this new
round of entrepreneurs.
Speaker 8 (38:31):
The first is the authentic passion. If you talk to
any of those founders, you will see that the dream
lives deep in them and you feel it when you
talk to them. There's no way to b s your
way around that. I think. You know when you talk
to people, you know when something just doesn't feel quite
authentic and the person doesn't really care about what they're
talking about. These people all do and you will really
(38:52):
feel that. But you know, it's not just passion. You
have to work so hard to get this stuff done
because it is a tough world out there, So I
would say ambition, grit, those are incredibly important things for
founders because you need to lead the way, you need
to also lead by example for your team. And there
are going to be so many hard things along the way,
(39:13):
so many, I would say, just little things that you
just still have to do. Burn the midnight oil, get
those extra emails out. That last email you send might
be the one that gets the right buyer to your
table at the show and makes all the difference. So
you really have to just cover all the ground. And
I would say resourcefulness, and that has to do a
lot with just figuring out who can I talk to?
(39:33):
What podcast can I listen to to like get that
right strategy. And then when I don't have all the answers,
am I really reaching out to all the right people
and using everything at my disposal, including my natural talents,
to just get things done and make it happen.
Speaker 4 (39:48):
And you mentioned resources you know again and you're a
great resources resource for most of these entrepreneurs. How are
you helping them find success through those resources?
Speaker 8 (40:01):
So yeah, I mean we have a couple actual resources
I would call like we as you can imagine you
guys as a new business, I wouldn't even know who
all of the grocery stores are that you would pitch. Fortunately,
we put all of that into a database and everyone
else had to do it the hard hard way. We
just make it free and available on our website listing
all of those things. But yeah, I would say a
(40:21):
lot of other things that we do to be helpful.
Our events are epic because we all come from the
brand side. Because I've run this game as well, we
know we have to get buyers to the events and
that's what we're doing, which is why the impact is
so high, because we are helping people get actual distribution.
Speaker 4 (40:36):
Yeah, we're talking with Daniel Sharpe as a founder a
startup CpG. You'd go, I invite you to go over
to their website, Startup CpG. He's got a ton of
resources for entrepreneurs out there. All right, you're listening to
the doctor Bob Martin Job. Tired of feeling sluggish? Try
Radiant Greens by doctor Tony O'Donnell, your ultimate super food
(40:59):
solution with spearleina fiber in digestive enzymes. Radiantgreens is packed
with organic grasses, immune boosting herbs, and powerful antioxidants. This
formula is non GMO imbalances your body's pH while fueling
cell regeneration. Whether you choose the tropical flavor or the
classic blend. Just mix in your favorite drink and Radiant
(41:20):
Greens delivers vitamins, minerals and plant nutrients your body craves.
Doctor Tony's research back formula supports blood purification, energy and
overall vitality. Perfect for busy lives. It's the easiest way
to nourish your body naturally. Try Radiant Greens today and
fuel the difference. Visit Radiantgreens dot com for exclusive offers
(41:42):
and to find out more about Doctor Tony's other great
natural health supplements. Your health starts with Greens Radiantgreens dot com.
Speaker 10 (41:52):
Cold and flu season is here, and my listeners want
to know how to build an amazing immune system and
stay healthy Doctor Bob march In here, Yes, you can
build an amazing immune system and avoid colds and flu
when you order Tahiti trader Nony Juice and get a
free copy of How to Build an Amazing Immune System
(42:12):
Book when you order.
Speaker 7 (42:14):
I'm eighty six years old. In a few weeks i'd
be eighty seven. I've been drinking this Knownedge juice ever
since nineteen ninety six, been twenty six years up to
the date. The knowna juice has really did a wonderful
thing for me that makes me feel good. Never had
a cold since nineteen ninety six, I would say that
the knowned juice have done a lot for me period.
Speaker 10 (42:35):
Order two bottles of Tahiti Trader Nony Juice and get
your free ten dollars value book. Go to Tahiti Trader
dot com and look for the Doctor Bob Martin Special
or call one eight hundred eight four to two five
three oh nine.
Speaker 4 (43:18):
All right, folks, welcome back to the Doctor Bob Martin Show.
And that's going to be a wrap on another informal
hour of the show. I'm doctor Adam Brockman, and I
want to thank you all for joining us today as
we explored the latest breakthroughs, some natural solutions, and then
we got some expert tips for your health and wellness
journey from Daniel Sharf of Startup CpG. All right, Daniel,
(43:39):
thank you again for joining us today. And I find
this exciting because I always like to know what is
what is coming on the shelf and and what I
can see down the pipelines. So I want to go ahead,
and we just got a few minutes left. I wanted
you just wrap up the conversation with whatever you'd like
to talk.
Speaker 8 (43:54):
About absolutely, well, thank you.
Speaker 5 (43:56):
Yeah.
Speaker 8 (43:57):
I mean, I just want to encourage all of your
listeners out there, who, obviously because they're listening to this podcast,
care about their health and their health journey, to be
very conscious of what you're eating, what you're buying. Look
at the labels. There are incredible tools out there that
can help you. Now, I mean, you plug into chat
GBT who you are, well, like, what kind of stuff
should I be eating? What should I be avoiding? And
look for these new and emerging brands that are trying
(44:19):
to find solutions for you. Look through those ingredient labels
to kind of figure out what kind of things you
want to avoid, what you want more of, and it's
out there, by and large. The younger emerging brands are
doing more, I would say, to try to innovate, try
to bring better solutions out there. The more legacy brands
have less incentive, you know, to really make their products better.
(44:39):
They are more focused, I would say, on having their
costs be very low and their margins higher and getting
the food out there. So I hope all of you
will really think about supporting more local emerging brands finding
the cool new stuff at the store and sharing it
with your friends, because it's also really fun. I mean,
what's more fun than finding something that you really love
and being able to tell all of your friends about it.
(45:01):
So definitely a shoppers, please do that. And as entrepreneurs,
when all of you are pursuing your dream, come to
us when you want the help figuring out how to
get the branding done, do the formulation, actually get the
thing made at scale, get out into market, figure out
how to sell it in places, get the marketing really
honed in, and do sampling in stores. All of that
(45:23):
kind of stuff I would call almost like pre shark tank.
So all the things you need to do to get
to that point where you know you're really hitting your stride.
We are there to help you. We are just this
free community that loves lifting people up. We all come
from the brand side, so we've been there, done that.
We know what you need and it is really our
joy to help you. And you know, it's really such
(45:44):
a joy for me in this life to be able
to have this business, which is a do good, do
well model, and it's just really you know, it just
tackles us every time that somebody gets all this value
from the community, and I hope it'll be an inspiration
of people in other industries to figure out ways that
they can really just helped the little guy out there,
and you can really do well while doing that, and
(46:04):
that's what it's all about.
Speaker 4 (46:06):
Well, Daniel again, thank you very much for joining us today,
and folks, before we go, don't forget to visit us
online at our online home at doctor Bob dot com.
There's a wealth of resources and archives shows waiting for you. Again,
it's at doctor Bob dot com. I also invite you
to go ahead and check out Daniel at STARTUPSCPG dot com.
(46:27):
And I want you to stay curious, stay proactive, and
keep challenging what you thank you already know because your
health best health is always ahead of you. All right
U till next time. This is doctor Adam Brockman for
the Doctor Bob Martin Show.
Welcome to the number one radio health talk show in America,
The Doctor Bob Martin Show. Doctor Martin is a chiropractic physician,
a Board certified clinical nutritionist, and diplomat of the American
Academy of Anti Aging Medicine.
Speaker 2 (00:24):
The information presented on this show is educational in nature.
Please consult your personal healthcare provider regarding health issues. You
may have got a health related problem or challenge, not
feeling well, and you just don't know where to turner
what to do. Doctor Bob Martin is here for you
and will do his very best to answer.
Speaker 3 (00:41):
Your health question.
Speaker 1 (00:42):
The tone free number to ask Doctor Martin a health
question or to make a health related comment is eight
hundred six oh six eighty eight twenty two. Eight hundred
six oh six eighty eight twenty two. That's eight hundred
six zero six eighty eight twenty two. It's the Doctor
Bob Martin Show.
Speaker 4 (01:01):
Good day, and welcome to the Doctor Bob Martin Show.
I'm your host, Doctor Adam Brockman, And if you're tuning
in for the first time, you've stepped into a conversation
about controlling and taking control of your health, your longevity
in your future. One small decision at a time. And
for those of you who have been walking this road
with doctor Bob and myself, you know we don't just
(01:24):
talk about health. We take the fight to what drains
your energy, scrambles your brain, and ages you faster than
you can say added sugar. And today we're going to
dive into a story unfolding right under your nose. And
that's a quiet revolution in everyday foods that's rewriting labels,
reshaping habits, and could add life to your years and
(01:48):
years to your life. Did you know that every single
time you walk down a grocery aisle, you're witnessing a battlefield,
but not the kind that has guns and explosives, but
something far more powerful, a revolution that's quietly reshaping how
we think about food, health and longevity itself. Imagine a
(02:13):
world where your morning protein bar isn't just satisfying your hunger,
it's actively fighting inflammation in your body. Picture a scenario
where that afternoon snack you grab isn't just curbing your cravings,
but it's delivering targeted probiotics that literally are rebuilding your
gut microbiome from the ground up. This isn't science fiction, folks,
(02:38):
this is happening right now in the companies leading this charge,
they're experiencing staggering growth three hundred and forty percent year
over year revenue growth. So I want to paint a
picture for you of what's really going on out there.
We're living through the most dramatic shift in consumer packaged
(02:59):
goods since the invention of the ten can. And here's
what the food giants don't want you to know. Sixty
one percent of consumers are actively seeking healthier food options.
But the shocking truth is most of what passes as
healthy on the store shelves is nothing more than a
marketing smoke and mirrors. But something beautiful is also happening,
(03:25):
something that should give every one of us some hope. Consumers,
people just like you and I. We're waking up, we're
reading labels, we're asking questions, and we're demanding transparency like
never before in human history. And the numbers they don't lie,
(03:47):
and they're actually really staggering. Seventy two percent of consumers
are willing to pay premium prices for health focused personalized products.
Think about that for a moment. In a world where
people complain about the price of everything. Nearly three quarters
of us are saying I'll pay more if it means
(04:10):
I can live longer and feel better. So that's not
just a trend. It's a complete rewiring of human priorities.
And we're moving from a world where convenience was keen
to a world where longevity is the ultimate currency. And
the companies that understand this, they're not just surviving, they're
(04:31):
thriving at rates that would make your head spind I
imagine brands. They're embracing personalization, wellness, and sustainability. They're seeing
three and a half times faster revenue growth than they're competitors. Now,
let's talk about what this revolution actually looks like in
your daily life. I remember when food was just food.
(04:55):
Those days are gone now today's functional foods are like
having pharmacy disguised in your pantry. Take Ollipop, for instance,
it's not just another soda company. It's a gut health
company that's wrapped in a familiar can. While traditional soda
companies they're watching their market share crumble, Ollipop has achieved
(05:19):
that mind blowing three hundred and forty percent revenue growth
by doing something revolutionary. They've made a product that actually
improves your health with every sip. But here's where it
gets really exciting for those of us who understand longevity.
These aren't just products. They're delivering systems for targeted nutrition
(05:41):
that they actually reverse our biological aging. We're seeing protein
bars that are infused with adaptogens that help your body
manage stress at the cellular level, and probiotic drinks that
don't just taste good. They're re engineering your bacteria to
optimize everything from your mood to your immune system. And
(06:06):
the functional food market it's exploding because smart consumers have
figured out that something that the medical establishment they don't
want you to know, or they don't know themselves, and
that is food is medicine. And when food is medicine,
it can be delicious. So let's dive into something that
(06:28):
should make every health conscious person's heart scene and that's
this clean label movement. This is where transparency meets transformation,
and it's absolutely beautiful to watch. For decades, food companies
operated under a simple philosophy and that's hide the bad
stuff in fine print and hope nobody notices. Well, guess
(06:53):
what we're noticing. And what we're doing is where we
don't want to see these foods that poison ourselves with
unpronounceable chemicals and they're masquerade as food ingredients. This clean
label movement isn't just about removing artificial ingredients, that's certainly
part of it. It's about a fundamental shift in how
(07:16):
companies think about their relationship with consumers. Instead of asking
how can we fool them forward thinking brands or asking
how can we serve them better? And that's a shift
towards transparency is having profound effects on public health. When
companies know that their customers are, they're reading every ingredient
(07:39):
and they suddenly, you know, the companies, they're becoming motivated
to use ingredients that won't send people running. Organic certification
isn't just a nice to have anymore, it's becoming a
must have a table steak. Gluten free options aren't just
for people with silliac disease. They're for anyone who's trying
(08:00):
and we're just tired of feeling sluggish and inflamed. And
here's something that is absolutely fascinating to me as someone
who's dedicated to longevity and spraying the word about longevity,
and that's the plant based revolution. It's not just about
animal welfare or environmental concerns, though those certainly matter, It's
(08:22):
about the rediscovery of what our ancestors knew intuitively, and
that's that plants are pharmacy grade medicine that's disguised as food.
The plant based CpG sector isn't just growing, it's exploding.
And the reason isn't hard to understand when you look
at the science. Plant based food delivers phyto nutrients and
(08:45):
oxidants and anti inflammatory compounds that you can't get from
processed alternatives. But here's what gets me really excited. We're
not just talking about replacing meat with plant alternative anymore.
We're talking about supercharging plants with additional functional ingredients. Imagine
(09:06):
a plant based protein powder that not only gives you
complete amino acids, but also delivers adaptogens, probiotics, and anti
aging compounds all in one scoop. So we're entering that
territory that might have seem just like pure science fictions
a decade ago, and that's personalized nutrition at scale. We're
(09:30):
moved from that one size fits all approach to food
that's toward food and products that are tailored toward your
unique genetic profile, your maybe your microbiome composition, and your
health goals. So the implications for longevity are staggering with this.
Instead of guessing what your body needs, we can now test,
we can measure, and we can customize. These companies they're
(09:53):
emerging and they can analyze your genetics and create personalized
supplement packs, maybe that they can be delivered to your
door monthly. Others are developing foods, the CpG foods that
are formulated specifically for different life stages, from cognitive enhancement
in your thirties to maybe even muscle preservation in your sixties.
(10:16):
So here's something beautiful that's happening in this space. The
recognition that your personal health and the planetary health are
innately connected. And you can't have long term human longevity
on a dying planet, and you can't have environmental sustainability
without healthy humans making good decisions. And the most successful
(10:36):
healthy CpG brands know this. All right, folks, we're coming
up on a break, and after the break, we're going
to talk with an expert in CpG, those consumer packaged goods.
He's going to talk about some healthy products in in
what you might see on the store shelves very soon.
All right, folks, you're listening to The Doctor Bob Martin Show.
Speaker 5 (11:00):
Have you ever felt like something's wrong inside your body
but no doctor can explain it. You wake up tired,
your thoughts are foggy, your energy's gone, and you don't
know why. What if it's a clog lymphatic system, parasites,
leaky gut, food sensitivities, viruses, fungi, heavy metals, mold, even
emf stress, scrambling your biofile. These invisible forces create a
(11:21):
cluster effect, and no one's ever told you. That's why
we created the AI wellness analysis from BackStar and antiagingbed
dot com. Using just your hair and nail sample, the
BackStar bioscanner with aipowered analysis reveals your top five weakest
organs and your top five microbial threats. Normally five five
to ninety nine dollars, now only on ninety nine dollars
(11:43):
is part of this month's special, and with any purchase
of five hundred dollars or more, we'll apply that one
hundred and ninety nine dollars toward your order. This is
the future of medicine. This is the BackStar Effect. Visit
antiagingbed dot com or call one eight hundred three eighty
five four two four three.
Speaker 6 (11:58):
Today, Hey, welcome back to the Doctor Bob Martin Show.
Speaker 4 (12:11):
I'm doctor Adam Brockman, and we're all about smarter living
and thriving naturally and teaching you to become your own
best doctor most of the time. Remember, if you've got
questions about your health or anything health related, give us
a call at eight hundred six zero six eight eight
two to two. That's the Doctor Bob Martin caller Hotline.
That's eight hundred six zero six eight eight two to two.
That's where you'll find Doctor Bob and I to licensed physicians,
(12:34):
and we're here to help you create your own best living.
So again, that's eight hundred six zero six eight eight
two two. Well, let's get back into the conversation.
Speaker 7 (12:41):
Today.
Speaker 4 (12:42):
We've been talking about CpG, which is consumer packaged goods
and some of the products out there that are naturally
there to help you. You might see him on store shelves.
And I've got a very special guest that's going to
join us today. His name is Daniel Sharf. He is
an absolute powerhouse in the world of consumer package goods
and startups. He's the founder and CEO of startup CpG,
(13:05):
which is the largest and most connective community for emerging
CpG brands out there. So I want you to imagine
over two hundred thousand members, a super active Slack group
with about thirty thousand entrepreneurs in a big Instagram following
at forty thousand. He even hosts the Startup CpG podcast,
which is the top podcast in the CpG industry. Daniel's
(13:27):
all about helping early stage founders get the resources, the support,
and the practical advice they need to scale their business.
And he's not just talking the talk, he's done it.
He launched Machupchu Energy that's an organic energy brand that's
now in nearly three thousand stores nationwide. And before that,
he held key strategy roles at large companies like Eat
(13:49):
just in Mars, always bringing data driven insights in savvy
business sense to help keep brands growing faster and smarter.
And he's also got a Wharton m b A. He
speaks Spanish and Portuguese and approaches everything with serious global perspective.
Daniel's one of those people who truly moves the needle
when it comes to entrepreneurship in scaling new brands. And
(14:13):
with that being said, I want to welcome to the
Doctor Bob Martin Show. Daniel, how are you today?
Speaker 8 (14:17):
I'm doing great, Doctor Adam, thank you. You are quite the
hype man.
Speaker 4 (14:21):
Oh well, I don't know about that. But anyway, this
is this is a cool topic. I know we met
at Nutopia now in Denver and uh, and you have
a lot of cool brands that that you're helping out
and and again I want to have this conversation because
I think it's important for our listeners to know what
is what is coming up out there, uh, in the
(14:42):
in the land of even healthy products or just products
in general that you like. So if we're talking about
just what you're seeing and how how businesses are growing,
what what are some of the best, maybe the scrappiest
ways that that they are growing their business.
Speaker 7 (15:00):
Yeah.
Speaker 8 (15:01):
Absolutely, And yeah, I mean obviously the food that we
put in us, the products we put on us do
have a big impact on our health. So I think
this is really a great topic to be talking about
here today. And probably a lot of people out there
have some project that they're working on, some dream. Maybe
they've watched Shark Tank and thought, yeah, I have an
(15:21):
idea something like that, And that's how a lot of
the founders in this space start out and in fact,
we know a lot of those brands who have been
on Shark Tank or are getting on there. And you know,
it's a really tough journey. And I say that coming
from like you mentioned, I was at Mars Chocolate. Mars
has something like seventy thousand global employees, all the resources
in the world, and as I moved kind of down
(15:44):
the chain into the smaller and smaller startup world, I
just saw how hard it was for these brands to
really get off the ground. Everything is stacked against you.
Everyone has their handout trying to get money from you.
Yet these brands are finding a way to get out
there in the world. And you know, I think actually,
these days, just with so much public success of entrepreneurs
(16:04):
and all of the idolization of entrepreneurs these days, who
have been really successful, people are willing to do side hustles.
And you know, for me, that's actually the number one
way that brands are being scrappy is they are holding
onto that job that they have, especially you know covid
at being able to work remotely more, that's way more possible.
So keeping your income, hopefully doing a good job at
(16:26):
your actual job, but then also having that income, that
money that you need to pay for things to help
you launch your business. So when you are nights and
weekends starting on this idea that you just can't help
but work on, then you have money to pay for
things like branding, inventory development, all the things that really
you need experts on and have to pay people. And
(16:48):
that's I think more what brands are doing in the
old days. I think, you know, maybe ten fifteen years ago,
that VC money was just out there. It was you know,
raining money everywhere, and people could just quit their job
and go out raise a whole bunch of money and
go and just on a spending spree.
Speaker 7 (17:04):
Right.
Speaker 8 (17:04):
It's just it's much scrappier these days, and I think
there are a lot of benefits to that because brands
do learn how to grow a good business when they're
in that condition of scarcity. So side hustle my favorite
thing out there when I hear about it. I also
think brands are getting really scrappy by doing things like outsourcing,
so they're looking at, you know, international contractors who I
(17:28):
really love the luxury of being able to hire full
time US based employees who know the industry, but for sure.
I really rely on contractors as well, who can be
much more affordable for a growing brand, and they can
do a great job. And there are ways that you
can hire them, you know, on LinkedIn you can set
the location to a country like Brazil, Argentina, love places
(17:48):
where you know, there are so many great places where
they're really skilled employees. So that's another way. And then
I think, you know, more than anything, brands are figuring out,
excuse me, that they really need a good strategy to
start art. You know, I think just the instinct is
go everywhere fast, try to get into Whole Foods, but
also Walmart and all of these different stores and everywhere,
(18:11):
and that is the best way to spend whatever money
that you have and run out of it. So I
think people are really just figuring out, oh, okay, I
need a scrappy strategy also a smart one, and I'm
going to maybe just try to grow in my own
backyard first in the stores around me, and compound that
to get in with a distributor and then get into
the other stores that they distribute to and grow. And
(18:32):
then Whole Foods is gonna want me because I've done
so well at these stores that I can support. So
those are just a few of the strategies that I
see brands putting in place to grow despite these conditions
of scarcity.
Speaker 4 (18:43):
Yeah, and so so when in their journey do they
end up contacting you and saying, hey, hey, help help us, Daniel,
how can we get in whole Foods and grow this brand?
And because because yeah, you're exactly right the the you know,
I know, I've helped create over thirty nutraceutical products. And
(19:05):
usually the case is is, hey, why aren't you in Walmart?
Why aren't you in CVS? Well, the thing is, yeah,
that's the first way to go bankrupt when we're talking
about consumer goods, to scale so large and then be like, hey,
we need fifty thousand units, and then you get stuck
with fifty thousand units are well forty nine thousand. But anyway,
the point is, when in this journey do these products
(19:27):
end up contacting you and say, hey, Daniel, where can
we grow.
Speaker 8 (19:30):
As early as possible? Honestly, even at just the inception
of that idea, and a lot of people even before
they have settled on their idea, and they're coming to
us looking for help ideating or just figuring out where
the white space in the market could be. You know,
there are a couple different kinds of entrepreneurs out there.
Some are just in love with the CpG space and
want to do something and are looking for the right opportunity.
(19:51):
Others maybe they have a family recipe that they just
are really trying to figure out how to get to market.
We want all of those people. We are a free resource,
so everybody can join our community. It's at startupcpg dot com.
You can sign up for the Slack channel and in
there you can ask any question that you want as
a CpG brand. And you know, I think the good
news is we have all the resources for those people
at the early stage, and we really all of our
(20:14):
content is at that one oh one level. The podcast,
for example, you won't I won't let a guest slide
by with some terminology that only a three hundred level
person would understand. Like I really always try to bring
it down to the base level because I want to
make sure everybody's along for that journey. And we specifically
are here for the smaller brands. We want to help
(20:35):
brands when they're under five ten million in revenue, but
even when they're at zero or pre launch, and so
that's the segment we'd love to serve. I think I
love it because you really know the founders at that point,
so you're really supporting people, not just kind of like
faceless brands with people who have been there forever and
they're not really innovating as much. We love the excitement
the innovation. People trying to change the food system, the
(20:56):
CpG ecosystem. So yeah, we want them at that early stage.
And again it's free. All of our resources are free
for brands.
Speaker 4 (21:03):
Okay, yeah, yeah, that's a that's amazing, amazing opportunity for
for most people knowing where to uh, where to go
and how to how to get there. So so again, folks,
we're talking with Daniel Sharf. He's the he's the founder
of Startup CpG. Again, he's got a lot of free
resources out there for those that if you've got a
maybe a health idea that you thought as hey, this
(21:24):
is great, this is the next big thing. What are
we gonna do with it? Daniel may be your guy.
So I I very I encourage you to go ahead
and look up again at Startup CpG and we're gonna
get into this more with Daniel on this after the break. Uh,
he's got a lot of great information, not only for
what what you're gonna be looking at on the store shelves.
(21:46):
Maybe if you're an entrepreneur yourself. Again, we're talking with
Daniel Sharf, the c the founder of startup CpG. We'll
be right after Daniel. After the break. You're listening to
the Doctor Bob Martin.
Speaker 2 (21:56):
Joe, are you waiting on a line next, Jake?
Speaker 4 (22:03):
Are you waiting for the perfect night?
Speaker 5 (22:06):
How are you waiting to the.
Speaker 7 (22:08):
Time is right?
Speaker 8 (22:10):
Buddy?
Speaker 7 (22:13):
Do you want to learn.
Speaker 1 (22:14):
To deal with?
Speaker 3 (22:16):
Don't you want to take the wheel.
Speaker 1 (22:18):
And stead.
Speaker 5 (22:20):
The many?
Speaker 7 (22:25):
Bunny?
Speaker 4 (22:26):
You in Welcome back. You're listening to the Doctor Bob
Martin Show. I'm doctor Adam Brockman, and as we're navigating
today's health conversation together, I want to remind you about
our incredible listener resources, one being our email question health form.
If you've got a health question or topic you'd like
us to explore, just visit doctor Bob dot com and
submit your question through are easy to use form. That's
(22:47):
doctor Bob dot com. Spelling out the word doctor D
O C T O R Bob dot com. That's where
you're gonna find doctor Bob and I and we're standing
by and we're gonna provide personalized answers to help you
on your health journey. And let's get back to this conversation.
We're talking with Daniel Sharf. He's the he's the founder
of startup CpG. And Daniel, one of the questions that
I have for you is, again, we've been thrown around
(23:09):
the CpG quite often. I've explained it a little bit
in that first first segment, but I want you, in
your words, to explain what CpG means.
Speaker 8 (23:18):
Absolutely so, CpG consumer packaged goods. And you know, I
think a good way to think about it is it's
almost all the stuff that you might buy at a
grocery store with like a whole foods kind of accept
the produce and the meat because you know, those aren't
in a package, right, So these are, by the industry definition,
they're going to be goods that are packaged for consumers. Typically,
(23:41):
they're going to be things that just get consumed, you know.
So it's not going to be durable things like a toaster,
even though those might come in a package. The industry
definition really is stuff that's going to be more like
one time used or a couple of time USMN, like,
it's really just about the packaging and the fact that
it's going to get consumed relatively short timeline. And some
(24:02):
other countries it's also referred to as fast moving consumer goods,
which is just really referring to like these are things
that are bought often, that are refilled often in the stores.
But yeah, most of the founders, I would say in
our community are the kind of people who dream of
getting their products into places like Whole Foods. A lot
of the brands we work with, they have better for
you versions of stuff that out that's out there. They're
(24:22):
trying to really make their dent and impact in the
world with these products.
Speaker 4 (24:28):
And then and then so again when in the opening,
I said, hey, you've you've been there, you've talked the talk,
you've walked the walk, You've created products yourself. Tell me
a little bit more about your organic energy drink and
and how how how how that journey went.
Speaker 8 (24:46):
Absolutely yeah, I mean it was always my dream to
get to start something from scratch be CEO. I was
so lucky in twenty twenty one that I got plucked
out from the role that I had, which was had
a strategy and analytics and insights at a food tech
CpG company to then go start this company called Machipechu
(25:06):
Energy from scratch with the founder and the co founders.
So I moved to Miami to do that. Immediately started
finding the branding agency, getting the actual formulation done, getting
the supply chain figured out, and then got into the
stuff that is for me even more fun, the sales process.
And so that's all about how do you launch this
thing at industry events and really start knocking on doors
(25:29):
to get those doors, you know, getting into all of
those grocery stores that you always dreamed of. And for me,
the thing about CpG that is so exciting really is
the product. I used to be a management consultant and
I would do back office cost reduction and I didn't
care about that. No one else really seemed to carry ether.
What I loved is like you go to seven eleven
and see some kind of fun branding. It's fun, it's
(25:49):
fun to talk about with people. And so I had
started my journey at Mars Chocolate and that was really cool.
I loved the industry, but I didn't care as much
about let's say, the like kind of mass market food
in that way, and I wanted to work on better
for you stuff and so doing that journey was really cool.
Really believed in what we were doing and got to
really get all that experience. I mean it just I
(26:11):
met so many incredible people along the way, the people
that I really trust to give input on your supply
chain and help you when things go wrong, which they will,
and you know, just all of the good people out
there who really want to make a difference. And then yeah,
just especially that sales side for me, just building relationships,
hustling on LinkedIn, going to the trade shows, making friends,
(26:32):
celebrating wins with everybody, and I was able to get
the product into three thousand doors in the first full
year on shelf. And so when I left that business
in twenty twenty three, I had been working on startups
CpG the whole time since for many many years, and
that was just the moment where I looked at it like,
I think this is it. I think this is the
thing that I want to do is really just help
(26:53):
all of the brands out there who are trying to
have this huge impact. And you know, for me, just
helping people actually, you know, founders is so fun. Every
time I can help one of them get into Whole
Foods or Sprouts or anything like that, I get like
a weird energy burst from that. So's that's the thing
that I love spending my days doing, and I have
the most amazing team working with me on it. We
(27:14):
just keep growing, and I think just seeing the impact
of all the brands who are getting into stores and
getting help and all the magic that's happening for them.
I mean, make no mistake, the world is moving towards
these better for you brands. If you're in stores, if
you're in your grocery store, you're probably noticing more and
more innovation items, more items that look like stuff that
(27:36):
you would find in the local section in a Whole Foods.
You know, Sprouts really famously launched this innovation set and
that did really well, and their stores have been doing
really well, and I think a lot of retailers notice that,
and you're just seeing more and more innovation sets because
in the long run, I mean, everyone has an option,
right you can order groceries online. I mean, what's going
(27:57):
to keep you going in the stores. For me, it's
all about that disco or the excitement of finding cool
stuff that's been curated by that retailer and fits the
local tastes and the preferences of the consumers in that store,
and we are here to help all of these emerging
brands have the best chance of getting into those stores.
Speaker 4 (28:14):
Yeah. Yeah, I think that's the neat thing. You know,
anything from the packaging and the in everything it makes it. It
makes a big deal. And you don't get that if
you're just looking at looking at a picture online. I
mean you can get some some some of that, but
the but the cool thing is the discovery option. And
in a lot of these stores of the organic sections
are growing and growing. And so so with that, Daniel,
(28:35):
I want to ask what what is the current environment
for these founders, you know, trying to be the next
Poppy or the next kind bar. What's going on in
in in that realm right now?
Speaker 8 (28:47):
Yeah, there are some massive successes happening, which is great
for the industry. So probably a lot of people know
about Poppy selling for almost two billion dollars to Pepsi
you know kind which sold a while back. See day
Foods just had a big exit as well. That stuff
is really exciting. So the potential is there. There are
acquirers out there who want these great brands. But the
(29:09):
reality is that the multiples have actually come down. What
those kind of big CpG companies are willing to pay
for brands is less of a high multiple than it
used to be. So because of that, it has this
trickle down effect and it means that fundraising is just
really hard at the early stage. So I was talking
earlier about all these brands having to be scrappy. It's
real because it's just hard to figure out how to
(29:30):
raise money at that early stage. The sophisticated investors who
out there are just being tighter about everything. A lot
of them are moving kind of like later stage where
they would take a brand they're really sure is like
at fifty one hundred million in revenue and they can
sell it pretty quickly or it's going to IPO. But
I think the good news is the investors actually are
(29:51):
out there. If you do the research at Startup CBG,
we put together this list of the top fifty actually
active investors really writing checks, and we've done a lot
of interview with them on the podcast, and they are there.
So you know, for example, we have this event called
Founders and Funders. We've collected the top active investors that
we're putting together with the top brands of the year.
(30:12):
So and anyone who's not even getting to that event,
you can look on the website and see who those
investors are that we've spent all this time identifying. Reach
out to them. But I also really encourage everyone to
go for angel investors because honestly, they're not going to
ask you as much. Let's be realistic, like they're not
gonna have these tight benchmarks and everything to look for.
So use your network and try to figure out who
(30:33):
you know that might follow your passion and want to
invest in your dream.
Speaker 4 (30:36):
Yeah, so it's all about that. Networking can be seen
time and time again. So, folks, we're coming up on
a break. We're talking with Daniel Sharp. He is the
founder of startup CpG stick Around. We've got more coming
your way. You're listening to the Doctor Bob Art's show.
If you're retired of chronic paying stiff joints are endless
(30:59):
recovery from surgeries and medications, What if you could heal
naturally without risky procedures or breaking the bank. I'm doctor
Adam Brockman and Nuvasel is changing the game. This at
home topical cream harnesses the power of stem cells to
target joints, muscles, and cartilage right where it hurts. No surgeries,
no side effects, just science based regeneration delivered deep into
(31:22):
your tissues. Nuvacel offers the same proven technology as costly
injectables for a fraction of the price and for a
limited time get twenty percent off exclusively through myself and
doctor Bob. But hurry for this offer. Call our hotline
eight hundred sixty zero six eight eight two to two
now to be connected with a provider, or visit Nuvasel
Biologics dot com or doctor Bob dot com. Nuvasel is
(31:46):
prescription only. Don't just manage pain, reverse it. Call eight
hundred sixty zero six eight eight two to two and
ask for Nouvasel today.
Speaker 9 (31:55):
Are you ready to transform your health? Look no further
than Complete Wellness, a nash Best and brightest in wellness
company for nearly a decade. Complete Wellness specializes in state
of the art regenerative therapy such as prolotherapy, late lit
rich plasma therapy PRP, and stem cell therapy, designed by
doctor Adam Brockman and used as the standard in regenerative medicine,
(32:16):
whether you're seeking relief from back pain or joint pain,
dis problems, hormonal imbalances, or new cartilage regeneration. Their world
class wellness treatments and retreats are designed just for you.
Experience rejuvenation through personalized programs focusing on pain relief, weight loss,
joint rehab, aesthetics, and IV nutrient and hydration infusions. Call
today eight seven seven nine two seven one zero zero
(32:39):
one eight seven seven ninety two seven one zero zero one.
That's eight seven seven ninety two seven one zero zero one,
or visit their website at complete Wellness dot us to
learn more Complete Wellness dot us.
Speaker 3 (32:55):
Are you concerned about your blood pressure? Join the millions
worldwide who have chosen kyola as a natural alternative to
support their heart health. Why kyolic it works. Over nine
hundred published scientific articles and research studies have shown that
kyolic aged garlic extract has a positive effect on cardiovascular
risk factors such as high blood pressure, cholesterol circulation, blood
(33:17):
sugar balance, and more. Coyolic aged garlic extract organically grown
garlic aged for up to twenty months for maximum purity
and potency, gentle on the stomach, easy to swallow capsules
with no offensive garlic odor or taste. Visit kyolic dot com.
That's kyo lic dot com. Learn about Coyolic Formula one
oh nine for blood pressure, as well as Coyolic's other
(33:38):
cardiovascular formulas. Coyolic is sold it sprouts, natural grocers, whole foods,
and natural health stores everywhere. Also online. Get Coyolic blood
Pressure health Formula one oh nine. It works.
Speaker 2 (33:55):
Celius saw.
Speaker 10 (34:08):
The bushom number signs.
Speaker 7 (34:14):
One never single.
Speaker 4 (34:23):
All right, welcome back, Doctor Adam Brockman here as we
return to the Doctor Bob Martin Show, America's number one
health talk radio program. And before we jump back in
the day's conversation with Daniel, I want to remind you
that your wellness journey continues even more offtware. First, our
physician team is always available for you at eight hundred
six zero six eight eight two to two. And that's
(34:44):
for your health questions. That's eight hundred and six zero
six eight A two to two. And second, don't forget
you can access our entire podcast library anytime at doctor
Bob dot com. You can re listen to your favorite episodes.
You can catch up on shows you've missed or you
can discover new health insights that's available twenty four seven
at Doctorbob dot com. All right, let's get back in
today's conversation with Daniel Sharp. He is the founder of
(35:05):
Startup CpG and Daniel, before we go any further, I
want to if we have some very creative people out there,
some entrepreneurs out there, where can they find Startup CpG? Yeah?
Speaker 8 (35:17):
Absolutely, thank you. So the website is startupcpg dot com.
You can sign up and it'll if you're in the industry,
it'll send you the link for the Slack channel, which
is free to join, and you will find thirty two
thousand I think now of your best friends in the industry.
They are ready to help with whatever you need. Then
you can also find our podcast, which is the Startup
(35:38):
CpG Podcast, and just tons of content there. If you
go back and you're on this journey, everything is there
about how to make and scale up product. We do
lots of buyer interviews featuring people from the most important
retailers around the country. Investor features brand features so you
can hear about what it's like for other people who
are on that same journey as you. And then we
(35:59):
do one hundred person events a year. So if you're
in the slack, if you get on an email list,
you're gonna find out about those things.
Speaker 4 (36:05):
Great. Great, So STARTUPCPG dot com. And we're talking with
Daniel and Daniel before the break, we were talking about
some healthier brands. Of course, that's what we want to
want to promote here on the show, natural health and
Wellness and what is the latest out there. What are
some of the key traits that you're seeing in some
of these more health conscious brands and what they are doing.
Speaker 8 (36:28):
Yeah, let me hit you guys with a couple that
I am loving right now. Okay, So one is Hawaiian
Soda co. Check this thing out. It's real fruit soda,
so it's no added sugar. They have incredible flavors like
leechy orange, mango, guava. It's so good. It's like seventy
to ninety calories per can. And again it's you know,
(36:50):
like real fruit, it comes from real ingredients. So check
that one out. I love Jubileese. This is real milk
intended for kids, but it's flavored with veggies, so think
of like you know, nest Quick that kind of stuff.
But it's like organic and real ingredients and.
Speaker 4 (37:03):
It's so good.
Speaker 8 (37:05):
El Nacho which is a super cool It's kind of
like a better for you version of Doritos. It uses
regenerative corn crafted by chefs. You will not put the
bag down before finishing it. The Pineapple Barbecue won a
big award through one of our award programs. Incredible Lupini Pizza.
This is a lupini bean based crust. It has like
(37:28):
fifty grams of protein. It's so good. I found out
like I could eat the whole pizza and it has
fewer calories than the salad I typically order for lunch,
a lot more protein.
Speaker 4 (37:37):
Love that.
Speaker 8 (37:37):
And then for maybe a non food brand, A brand
new one is called Stimmy, which is a really cool
disposable kind of toothpick. It has a rubber tip on
the end that you can use to just kind of
clear stuff from between your teeth. It's my go to
tool at a trade show and you have lunch and
you're like, I don't know, but I don't have anything
of my teeth. Always have it in my pocket. All
(37:58):
of these brands have just launched last year or two
out there really just trying to make a huge impact
and they have seen incredible traction and you guys can
be the first to check them out go to their websites.
Speaker 7 (38:09):
Yeah.
Speaker 4 (38:09):
Yeah, I've been fortunate enough to try several of them
and actually have bought several of them very very good products.
What are some of the traits that you're seeing with
these these founders that make them stand out? Is it
is it? Hey, they're they're really there hustlers? What is
the what's the traits that you're seeing in this new
round of entrepreneurs.
Speaker 8 (38:31):
The first is the authentic passion. If you talk to
any of those founders, you will see that the dream
lives deep in them and you feel it when you
talk to them. There's no way to b s your
way around that. I think. You know when you talk
to people, you know when something just doesn't feel quite
authentic and the person doesn't really care about what they're
talking about. These people all do and you will really
(38:52):
feel that. But you know, it's not just passion. You
have to work so hard to get this stuff done
because it is a tough world out there, So I
would say ambition, grit, those are incredibly important things for
founders because you need to lead the way, you need
to also lead by example for your team. And there
are going to be so many hard things along the way,
(39:13):
so many, I would say, just little things that you
just still have to do. Burn the midnight oil, get
those extra emails out. That last email you send might
be the one that gets the right buyer to your
table at the show and makes all the difference. So
you really have to just cover all the ground. And
I would say resourcefulness, and that has to do a
lot with just figuring out who can I talk to?
(39:33):
What podcast can I listen to to like get that
right strategy. And then when I don't have all the answers,
am I really reaching out to all the right people
and using everything at my disposal, including my natural talents,
to just get things done and make it happen.
Speaker 4 (39:48):
And you mentioned resources you know again and you're a
great resources resource for most of these entrepreneurs. How are
you helping them find success through those resources?
Speaker 8 (40:01):
So yeah, I mean we have a couple actual resources
I would call like we as you can imagine you
guys as a new business, I wouldn't even know who
all of the grocery stores are that you would pitch. Fortunately,
we put all of that into a database and everyone
else had to do it the hard hard way. We
just make it free and available on our website listing
all of those things. But yeah, I would say a
(40:21):
lot of other things that we do to be helpful.
Our events are epic because we all come from the
brand side. Because I've run this game as well, we
know we have to get buyers to the events and
that's what we're doing, which is why the impact is
so high, because we are helping people get actual distribution.
Speaker 4 (40:36):
Yeah, we're talking with Daniel Sharpe as a founder a
startup CpG. You'd go, I invite you to go over
to their website, Startup CpG. He's got a ton of
resources for entrepreneurs out there. All right, you're listening to
the doctor Bob Martin Job. Tired of feeling sluggish? Try
Radiant Greens by doctor Tony O'Donnell, your ultimate super food
(40:59):
solution with spearleina fiber in digestive enzymes. Radiantgreens is packed
with organic grasses, immune boosting herbs, and powerful antioxidants. This
formula is non GMO imbalances your body's pH while fueling
cell regeneration. Whether you choose the tropical flavor or the
classic blend. Just mix in your favorite drink and Radiant
(41:20):
Greens delivers vitamins, minerals and plant nutrients your body craves.
Doctor Tony's research back formula supports blood purification, energy and
overall vitality. Perfect for busy lives. It's the easiest way
to nourish your body naturally. Try Radiant Greens today and
fuel the difference. Visit Radiantgreens dot com for exclusive offers
(41:42):
and to find out more about Doctor Tony's other great
natural health supplements. Your health starts with Greens Radiantgreens dot com.
Speaker 10 (41:52):
Cold and flu season is here, and my listeners want
to know how to build an amazing immune system and
stay healthy Doctor Bob march In here, Yes, you can
build an amazing immune system and avoid colds and flu
when you order Tahiti trader Nony Juice and get a
free copy of How to Build an Amazing Immune System
(42:12):
Book when you order.
Speaker 7 (42:14):
I'm eighty six years old. In a few weeks i'd
be eighty seven. I've been drinking this Knownedge juice ever
since nineteen ninety six, been twenty six years up to
the date. The knowna juice has really did a wonderful
thing for me that makes me feel good. Never had
a cold since nineteen ninety six, I would say that
the knowned juice have done a lot for me period.
Speaker 10 (42:35):
Order two bottles of Tahiti Trader Nony Juice and get
your free ten dollars value book. Go to Tahiti Trader
dot com and look for the Doctor Bob Martin Special
or call one eight hundred eight four to two five
three oh nine.
Speaker 4 (43:18):
All right, folks, welcome back to the Doctor Bob Martin Show.
And that's going to be a wrap on another informal
hour of the show. I'm doctor Adam Brockman, and I
want to thank you all for joining us today as
we explored the latest breakthroughs, some natural solutions, and then
we got some expert tips for your health and wellness
journey from Daniel Sharf of Startup CpG. All right, Daniel,
(43:39):
thank you again for joining us today. And I find
this exciting because I always like to know what is
what is coming on the shelf and and what I
can see down the pipelines. So I want to go ahead,
and we just got a few minutes left. I wanted
you just wrap up the conversation with whatever you'd like
to talk.
Speaker 8 (43:54):
About absolutely, well, thank you.
Speaker 5 (43:56):
Yeah.
Speaker 8 (43:57):
I mean, I just want to encourage all of your
listeners out there, who, obviously because they're listening to this podcast,
care about their health and their health journey, to be
very conscious of what you're eating, what you're buying. Look
at the labels. There are incredible tools out there that
can help you. Now, I mean, you plug into chat
GBT who you are, well, like, what kind of stuff
should I be eating? What should I be avoiding? And
look for these new and emerging brands that are trying
(44:19):
to find solutions for you. Look through those ingredient labels
to kind of figure out what kind of things you
want to avoid, what you want more of, and it's
out there, by and large. The younger emerging brands are
doing more, I would say, to try to innovate, try
to bring better solutions out there. The more legacy brands
have less incentive, you know, to really make their products better.
(44:39):
They are more focused, I would say, on having their
costs be very low and their margins higher and getting
the food out there. So I hope all of you
will really think about supporting more local emerging brands finding
the cool new stuff at the store and sharing it
with your friends, because it's also really fun. I mean,
what's more fun than finding something that you really love
and being able to tell all of your friends about it.
(45:01):
So definitely a shoppers, please do that. And as entrepreneurs,
when all of you are pursuing your dream, come to
us when you want the help figuring out how to
get the branding done, do the formulation, actually get the
thing made at scale, get out into market, figure out
how to sell it in places, get the marketing really
honed in, and do sampling in stores. All of that
(45:23):
kind of stuff I would call almost like pre shark tank.
So all the things you need to do to get
to that point where you know you're really hitting your stride.
We are there to help you. We are just this
free community that loves lifting people up. We all come
from the brand side, so we've been there, done that.
We know what you need and it is really our
joy to help you. And you know, it's really such
(45:44):
a joy for me in this life to be able
to have this business, which is a do good, do
well model, and it's just really you know, it just
tackles us every time that somebody gets all this value
from the community, and I hope it'll be an inspiration
of people in other industries to figure out ways that
they can really just helped the little guy out there,
and you can really do well while doing that, and
(46:04):
that's what it's all about.
Speaker 4 (46:06):
Well, Daniel again, thank you very much for joining us today,
and folks, before we go, don't forget to visit us
online at our online home at doctor Bob dot com.
There's a wealth of resources and archives shows waiting for you. Again,
it's at doctor Bob dot com. I also invite you
to go ahead and check out Daniel at STARTUPSCPG dot com.
(46:27):
And I want you to stay curious, stay proactive, and
keep challenging what you thank you already know because your
health best health is always ahead of you. All right
U till next time. This is doctor Adam Brockman for
the Doctor Bob Martin Show.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.