Vuoi vendere i tuoi prodotti o servizi oggi?
Come hai venduto fino ad ora... non venderai più.
Le dinamiche con cui le persone acquistano beni e servizi...negli ultimi anni sono profondamente cambiate.... semplicemente perché è cambiato il mondo.
E' cambiato il luogo dove le persone trascorrono il loro tempo... è cambiato il loro modo di ragionare... ed è cambiato di conseguenza anche il modo con cui trovano i tuoi prodotti... con cui li valutano...e con cui li scelgono... che li acquistino online o in negozio è del tutto relativo.
Oggi.... tutto quello di cui ha bisogno il tuo cliente per decidere l'acquisto dei tuoi prodotti...devi riuscire a comunicarglielo PRIMA che arrivi realmente da te in negozio....
E per farlo devi riuscire a curare ogni sua esigenza...
Devi fornirgli tutte le informazioni di cui ha bisogno... nei luoghi in cui lui le cerca....
Devi sforzarti di andare incontro alle nuove esigenze del cliente... senza però dimenticarti del tuo scopo... vendere!
Le informazioni che darai ai tuoi clienti dovranno avere alla base una strategia... una logica coordinata e coorente che metta insieme con un preciso filo logico tutte queste informazioni... con lo specifico scopo di creare un vero e proprio percorso capace di “prendere per mano” il tuo cliente... incuriosirlo, interessarlo, emozionarlo, convincerlo... a comprare i tuoi prodotti.
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