In this episode, Mark W. Schaefer, Executive Director of Schaefer Marketing Solutions and a respected marketing futurist, joins us to discuss his new book, Audacious: How Humans Win in an AI Marketing World.
As AI continues to transform business and creativity, Mark makes a bold claim: the future belongs not to those who outsmart machines, but to those who out-human them. Audacious is his call to arms for marketers, creators, and leaders eager to start a new era of imagination and courage in the face of automation.
Drawing from case studies, interviews, and more than 100 actionable insights, Mark reveals how to disrupt the three core pillars of brand storytelling to reclaim authenticity and creativity in a world drowning in AI-generated noise…
This conversation explores:
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What prompted Mark to write Audacious.
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How to find your meaning in an AI-driven world.
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Why being human is the new competitive advantage in marketing.
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How to implement audacity into your brand story
Mark is a globally recognized marketing strategist, keynote speaker, and bestselling author of Marketing Rebellion, KNOWN, and Belonging to the Brand. To learn more about him and his work, visit BusinessesGrow.com and join the movement at #AudaciousBook.
🎧 Listen now on Apple Podcasts: http://apple.co/30PvU9C
Keep up with Mark Schaefer socials here:
X: https://x.com/markwschaefer
Instagram: https://www.instagram.com/markwschaefer/
Facebook: https://www.facebook.com/mark.schaefer3/
Youtube: https://www.youtube.com/c/MarkSchaefer
Tiktok: https://www.tiktok.com/@markwschaefer
🛍️ Recommended Books from This Episode:
📖 KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age – A practical, step-by-step guide to becoming recognized as an authority in your field and turning your reputation into real-world success.
👉 Get it here
📘 Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds
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