August 31, 2021 • 31 min
After some quick hits, our deep dive this week is retail experiences versus app extensions; while many brands are crafting experiences with licenses, Disney is doubling down on app experiences. Stories: Walt Disney World requiring COVID vaccine for unionized cast members; Delta’s Extra $200 Monthly Healthcare Surcharge To Unvaccinated Airline Workers May Have Serious Unintended Consequences; Vinyl dividers will separate guests and scareactors at Universal Studios; Universal Beijing Begins Trial Operations Sept 1; Ocean Park Hong Kong opens Bid for Development; Licensing International selects its 2021 Excellence Award winners; Universal Orlando releases Halloween Horror Nights menu inspired by haunted houses; Nearly all Disney store locations in Florida closing as Target announces ‘shop-in-shop’ expansion; Disney Wish to include interactive mobile device experience on board.
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