Episode Transcript
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(00:01):
Maybe you've heard about thinking grow RichNapoleon Hill has a methodology called the mastermind
principle, which brings together people tosolve problems, and with practical application,
it can be a way to increasethe size of your business, to grow
your prosperity, to solve meaningful issues, and to ultimately produce results. I'm
(00:22):
justin hit with Inside Strategic Relations andi want to share with you this methodology
that I've used over the years andcontinue to use today that brings together the
right resources to create the results thatyou're looking for. And it's a great
way to serve your clients, agreat way to build an audience, and
(00:42):
ultimately an overall high value activity.And this concept has to do with recognizing
the needs of your audience and ultimatelyfinding ways to bring people together into a
private group or mastermind to solve thoseissues. Now, in full disclosure,
I operate four masterminds. I'm goingto share with you what those masterminds are,
(01:07):
and I'm going to share it withyou how they work, and I'll
also give you a practical example.I'll start with the practical example because it's
most illustrative about how this kind ofthing doesn't require any special skills, it
doesn't require any special money or resources. It's something you can do basically starting
from nothing. Now, this particulargroup that I'm going to describe, I
(01:29):
am not going to describe the specificsof the group because the most powerful and
important thing you must understand is thatthese groups are for the individuals in the
group. Now, I will disclosethe specifics of the groups that I have
and operate. But this particular groupwas developed, It only has ten members,
and it was developed specifically to solvea problem of food security, and
(01:51):
to solve the problem of clean water, and to solve the problem of consistent
food. So food security by itselfis not is not just being able to
have meals to eat, but ithas to do with community development. And
then when we talk about specific foods, we're talking about the health and biology
connection that makes behaviors change so thatthey can have good quality foods. Because
(02:19):
see, we can solve problems offood insecurity by putting in a new dollar
store or you know, just eatingrice. That doesn't solve the problem of
health and nutrition. And so onceyou understand these three things and that this
is a private group, this thiswill make more sense so I was.
I have a newsletter called Prosperity Homesteadwhere we talk about permaculture and getting outdoors
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and managing land. From time totime, large groups of individuals from developing
nations or from people who have hada natural disaster will reach out to me
and say, hey, can youhelp us with such and such? And
so I had three individuals reach outto me that happen to be all in
the same geographic region which I hadsome floods recently, and they reached out
(03:01):
to me a couple months ago ingeneral about poverty in their area, about
not having clean water and sanitation,and not having food. Now, I'm
sharing this example with you because I'mhelping individuals who could help themselves if they
had the right tools and resources.But basically all they have is cell phones.
(03:22):
They don't have any internet access,they don't have access to books.
Literally, floods will wipe out theirarea from time to time, and then
of course there's other political activities.So I'm talking to these two individuals and
I'm tending to give them the sameadvice. So we're talking about clean water.
Now. Of course they want meto give them money. Okay,
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I don't give people money. Idon't give charities money. I don't give
anybody money without getting something in return. And now that sounds selfish, but
the money. If money could solvethe problems, then we would have solved
the problems a long time ago,because money is an easy thing to get.
I know that might not fit philosophy, but understand that there are enough
charitable organizations. There's Heffer International,there's the un There's enough money floating around
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in the charitable world that if properlyapplied, or if they knew to apply
it in certain areas, if moneywas the only thing, then it would
solve all the problems. So Ilike Heffer International because they teach people how
to solve their own problems and throughfree market systems, build environments to solve
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those problems. But they don't providethe motivational and encouragement support necessary for individuals
who cannot that are not already intheir ecosystem. And so what does that
mean. It means that these individualsthat reached out to me, we couldn't
find a local Heffer International group,we couldn't find a local aid organization,
we couldn't find anybody that was thereto help them. So they're going to
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have to help themselves. So whatI did, because I was answering similar
questions, is I put a callout to say, hey, look,
if you're in this region and you'dlike to solve these problems, then join
this group. No charge. Youjoin the group. We're gonna have solve
these problems together. That is thefirst lesson. If you're trying to solve
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a problem by yourself, it'll bemore difficult, you'll run into more obstacles,
and you'll have fewer resources to solvethe problem. But if you can
get like minded individuals together who wantto solve the same problem, you can
focus on these problems and solve themindividually. And so I'm gonna pull up
the little session here, and I'mnot showing this to anybody, because again,
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these are mastermind groups. You haveto be able to trust the individuals,
can communicate with each other, andto be vulnerable so that we can
identify what problems need to be solved. So in this particular group, we
talk about things like, for example, if you live near somebody in this
group, become study partners. That'sthe fastest way to organize resources, to
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get strong implementation, build community askquestions if you need help with this.
Now you might be saying, ifwe're solving water quality, we're solving food
security, and we're solving sanitation relatedissues, and we're building a community,
then this statement is basically saying,no, we're not going to send you
money, but if you have aneighbor that has answers, you can start
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working together. That's not welcome inmost cases, but it's necessary to get
the results because here's what happens.If you have five people in a room,
they all might have ideas about cleanwater, for example, but of
those five people, only one ofthem may have a solution in place,
which could of course be a smallwater filter, could be boiling water,
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it could be using iodine tablets.And I know these seem like simple examples,
but this is what people face inthe world today. The problems you
have listening to this podcast are soinsignificant compared to the basic functional problems that
other people have that you're even distractingor diluting yourself into believing that you've got
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things altogether. The point I'm makingis, if you have five people in
a room and we're talking about cleanwater or any topic, the likelihood of
one person in the room having somekind of solution that improves the situation is
about twenty percent. And so ifthere's one person in the room and they
can teach the other people in theroom that solution, now the likelihood of
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implementing this solution goes up to almosteighty percent. Now, you can know
something and still not implement it.That's a problem. But ultimately, by
bringing the people together, they're ableto share resources in the form of ideas,
concepts, and education that can helpsolve primary problems that they face.
Now, one of the things thathappens when you don't have clean water,
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and you don't have consistent food,and you don't have good sanitation is that
people get sick, and a sickmind has difficulty focusing their efforts or thinking
clearly. And so by organizing people, you create a peer perspective which allows
you to better organize your thoughts,especially if the group is encouraging, especially
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if the group is open to sharingbest practices and ideas, and then ultimately
not necessarily sharing resources, but identifyingresources that can be favorably acquired. So
what else did we talk about,Well, one of the things that I
can do that they cannot do becauseall I have is cell phones and these
aren't even smartphones sometimes, so theycan text back and forth on the Facebook.
(08:35):
They can get on a Facebook app, or they can get on a
Facebook proxy app, and we canask questions and share information, but they
can't just search the Internet to findanswers. So one of the things that
I do is I search the internetfor aid organizations, for courses and training
materials. And by the way,this is aligned to my Prosperity homestead,
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So this is an extra work thatI'm doing. I'm not doing this out
of the goodness of my heart.I'm literally doing this because the methodologies that
I teach in that session, orthat peers in my other Mastermind groups teach
can benefit these individuals the differences.These individuals can't pay for the services,
so we're kind of under the tablehelping them out in a way that makes
(09:20):
them a strong community because in thelong run, they could pay for these
resources, or at least through thechallenges they face, can help us organize
information. I know that sounds completelyheartless, but if each of these ten
members in this group look out fortheir own families best interest and build strong
families. They will be encouraging,they will be inspirational, and they will
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be a leader in their own community. These individuals are separated by like twenty
kilometers each, and I've purposely soughtout individuals who have resources in that group
to kind of build that up.But here's what I do. I have
internet access. I got two monitors, more than one computer. I've got
really good internet access in the sensethat I don't have to worry about a
data plan. So I go outand find things, for example, a
(10:05):
dairy goat and rabbit farming training.This training is going to be in their
region. They would have no ideathis was going to be in their region
because they don't have internet access.And I basically posted on the forum,
gather information, find out who thesponsors are, and start connecting these individuals.
So there's a demonstration farm in theirregion that they would not have known
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of otherwise. Because they don't havecars, they just have cell phones.
It takes they or will walk twentymiles to go someplace or twenty kilometers to
go someplace. But they need toknow that at the other end of that
walk is something of value. Andso what we're talking about here is in
this particular topics is breeding goats,feed management, production, health and disease
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and control. Now, could Ihave taught them the topic of goats,
No, I couldn't. I'm learningthat myself. For press Bardy Homestead.
Their need has to be local.Could I send them money to get buses
to go there, No, becausethat would get them to the training.
But they don't have the money tobuy goats or to buy rabbits, and
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so their basic need of food,of a high density calorie food is not
going to be met. But they'regoing to have the information on how to
solve it, and then they're goingto be like most of the people on
the internet, sitting around talking aboutideas and concepts, but nobody's actually implementing
anything. So I find the coursefor them. And there is one gentleman
that is near enough to the coursethat he's going to go attend the course.
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And because he's a member of thisgroup, he's now going to share
his ideas and concepts as he buildsup livestock in a breeding program for the
benefit of this group. So whatis this done? The mastermind concept has
provided him ideas and concepts and informationthat would have been difficult to get otherwise.
Now that he's able to utilize someof the information, it's improved his
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situation and made him now a producer. Because others in the same audience or
mastermind want what he just got.He now has a built in ready audience.
Folks, you need to be takingnotes on this because it doesn't matter
whether it's building your business or findinga new job opportunity. Everything you want
in life is available through the peoplearound you and the world around you.
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But they have a selfish self interest, which is fine, it's great,
and if you're not satisfying that interestthen maybe you can satisfy that interest by
being part of a mutually beneficial organizationthat helps them get what they want.
So, like zig Zigler said,you can have anything in life that you
want if you help enough other peopleget what they want. Napoleon Hill talks
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about the Mastermind program where we canspeak in confidence and discuss what people want
need. These individuals were embarrassed thatone hundred kilometers away there are people eating
steak every night and having good foodand clean water, and they're in a
village that literally has as mud huts. Now, there's nothing wrong with mud
huts. If you learn anything aboutnatural building, they can actually be much
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more environmentally healthy and better, youknow, cooling and heating, but without
food, it's missy. It's miserable. With a three rocks oven, you
know, basically burning wood on theground and eating out of clay pots,
it's hard to maintain sanitation. Oneof the biggest challenges these individuals have is
people using bush toilets. That meanspeople are literally crapping in the woods near
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their house, and they have borewells, and so every time it rains,
people's crap washes into their borewell,people get sick. So again, it
doesn't matter if you're starting from nothingor if you're starting from where you are
today. You can achieve the outcomesand results that you're looking for by forming
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a private group or a mutual benefitorganization or a mastermind. And we teach
this at different levels. And I'lltell you about my other newsletters here shortly
so that you understand at what levelsthis kind of thing works. But it
works even if you're just getting started. So these individuals now, no a
course exists. One out of theten individuals can attend the course and the
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homework assignment for this individual is tobring back what they learn and to breed
animals. Now what if this individualgoes to the course, they come back
and they say, look, Igot my first breeding stock, but I
don't have enough money to get thestock that I need. Well, now
we can use contracts or other typesof private business arrangements with individuals we trust
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to fund the animals that are necessaryto set up the breeding stock. So
the individual comes back and he says, look, I'm going to raise goats.
I managed to get two goats,and I'm going to need feed.
I'm going to need this other stuff. Who would like to buy future value
of my goats. See, we'vegone from living in a mud hut,
starving with intestinal issues because we don'thave clean water, to now at least
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having meat calorie and Now the goodthing about goats is that they can help
clear land, and they can canknock down trees and materials. Goats can
work on a farm. Rabbits forexample, can make composts and other materials.
They can convert plants that humans can'teat into compost and materials. We're
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able to start something of value becausewe've taken the time to bring people together.
Another thing that we talked about,For example, I mentioned the three
rock stove. There's a lot oflung irritation and respiratory issues associated with open
burning. So I found a resourcethat's near one of these villages that actually
has a stainless steel basically like arocket stove, and these run off of
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gas. But the same organization hasstainless steel burners that will run off of
wood or coal. And from thatconcept, I'm teaching how to make a
couple of the guys who talked aboutindigenous methods to make a really good smokeless
stove. You can make a cobstove. It burns the wood at a
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high temperature. You're producing the minimalamount of smoke and therefore children are not
breathing the smoke, adults are notbreathing the smoke, and you have an
efficient fire to cook on. Now, if you've got an efficient fire to
cook on, you can also boilwater to sterilize water and to make it
good drinking in household water. Anotherfactor we're talking about is water cans.
There's jerry cans to store water.Now, again, if you're in a
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developed world, or you haven't hada major natural disaster or you have a
semi stable political system. Then thisis like the basics, but it's an
example of how you can use themastermind principle or the private benefit association principle
in order to develop the resources youneed, whether they're big resources or small
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resources. So let me wrap upand I'll promise to talk about the four
masterminds that we have. And thisof course is not a pitch because these
have qualifications. They're private groups.You have to qualify for the group.
So the first one I mentioned isProsperity Homestead, which has a free newsletter
and free resources to help you withland management, to really help you get
the best out of land. Theseindividuals that I'm helping here, they actually
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have land, they have three acres, four acres, sometimes more. They
need methodologies for sustainable and reginative agriculture, so Prosperity Homestead helps them with that.
The typical subscriber to Prosperity Homestead hashunting land, they own a small
farm or homestead, and so that'sthat group. The next group is inside
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Strategic Relations that has topics like this, how do we organize people and how
do we organize resources to transform businessrelationships in the profits. And so those
folks are business owners and executives.And by the way, everything that I
support outside of this special project thatwe're working on here is business owners and
executives. It doesn't matter if they'relearning about how to get better use out
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of land, how to get betteruse out of their business and their influence,
or the Sustainable Wealth Secrets newsletter howto get more out of their income
as we transform it into net worth. And then the final newsletter is ad
Briefings, copywriting tips, which helpsthem get more out of their words that
sell, how to better communicate.Now, I've shared the four groups here
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because that's important to understand for twovery important reasons. Your mastermind group has
to be a certain type of people. So they have to be people that
are willing to learn. They haveto be people that are willing to implement.
They have to be people that havemeans and resources. And you might
be saying, well, justin you'rehelping these people that literally live in villages
that literally have no money, andyou're implementing the same skills. Well,
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what they have is success stories asthey implement. So because they're not fixated
on the money, where they arekind of fixating on the money because they
ask me for money all the time. They are able to apply these principles
just as well as somebody has moneyas a resource, because it's not the
money that creates the success. Moneyis a byproduct or even a measure of
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success. It is not actually whatcreates the success. Otherwise you wouldn't have
Hewlett Packard started in somebody's garage.You wouldn't have a lot of these startups
that start from literally nothing. Sothe way I see it, these individuals
in a village who have taken thetime and effort to work together as a
group to solve basic problems in theircommunity. And I'm not saying basic as
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easy to solve. These are difficultproblems to solve, but they are fundamental
to the health, well being aneducation of the individuals in their community.
They have chosen the same leadership paththat you could implement, whether you wanted
to build wealth in a business,or you wanted to create influence and become
a recognized expert, or you wantit to be able to write better so
that you can persuade people at scale. This is extremely important to understand because
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whether you're in one of my othermasterminds, where there's people who make hundreds
of thousands of dollars a year,or you're in this little private group that
I work with who makes zero.It's the same behavioral change that is made
possible through a peer group that encouragesyou, that challenges you, that holds
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you accountable. Now, the mastermindgroups. The reason I felt it was
necessary to disclose the four mastermind groupsthat I've developed in my business is because
as a strategic advisor, if youhave problems you want to solve in those
areas, you can pay to bea part of those groups if you qualify.
And this is really important to understand. I am making these individuals who
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have nothing to give me pay toattend this mastermind Now, are they paying
financially? No, I just disclosedthey don't have any money. Are they
paying by giving me something like ifI go there, I'm going to be
a king in their nation? No, No, they don't have the resources
for that. They are paying meby helping me organize ideas and concepts to
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understand what are the fundamentals that weneed in desperate situations. So, as
you know or may not know,I am the author of the hurricane marketing
system which helps service contractors recover aftera natural disaster hurricane, tornado, flood.
What is the most fundamental recovery elementof any of those situations, Well,
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it's your sanitation, water, andfood. If I go to the
individuals who most need those things andfigure out how they solve those problems,
do you think that might be persuasivewhen it comes to showing people who have
access to more resources how they cansolve these core problems. See, that's
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the power of a mastermind. That'sthe power of reaching outside your comfort zone
and investing in methodologies that are usedin the real world to create and keep
profitable customers. Are these people inmy little secret mastermind over hear customers?
Not today, But it's my goaland sincere objective to help every one of
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them to not only be leaders intheir community, but to be financially able
to invest in my larger master myprograms. And that's why the work I'm
doing is aligned to prosperity homestead Soby no means are they qualified or do
they have the money. They havethe land, so technically they're qualified,
but they couldn't afford three hundred andninety seven dollars a month, or even
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the ninety seven dollars just to haveaccess to the membership site. And by
the way, these are drops inthe bucket compared to the value and necessary
for me to continue to hire peoplewho write content, hire people who manage
the website, hire people who createimages, hire people that record podcasts,
that kind of stuff. But theunderlying factor here is it doesn't matter where
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you start, It matters where youend. And if you end at saying
wowai's me and why won't anybody helpme? And if all I had was
a few dollars, I'd be successful. You miss out on the powerful methodologies,
the powerful approach, the powerful synergiesthat happen when you put a group
of people together who have a mutualbenefit, who have a desire for mutually
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similar outcomes, who encourage each other, who hold other people accountable, and
who ultimately seek similar results. NowI play my part because I have access
to computers. I can go helpthem find information. Would it be helpful
if I just sent them money?No? Again, if the money could
solve the problem, then we'd alljust print more money, and then we'd
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all just solve the problems, andwe'd all live a wonderful life. Solving
those problems is not going to getyou to where you need to go if
you don't have the skills that we'vediscussed here today. So again, mastermind
program or mutually beneficial organization. Whenwe form companies, we're building a mutually
beneficial organization when we form masterminds orbusiness partnerships joint ventures. We do a
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lot of joint ventures here, we'redoing beneficial relationships now as in full disclosure.
In full disclosure, will I leveragethis particular group who we're helping solve
the fundamentals later in the charitable marketingsystem that we've talked about in the past,
Because I actually have a charitable marketingsystem that teaches you how to use
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charitable organizations and foundations to grow yourprofit oriented business so that you can further
help and extend the value of whatyou're doing. It's not quite the beneficial
organization or charitable organization. This reallyis about building your own wealth, but
doing it by helping the maximum numberof people. Will I use this private
group to do that? Certainly?And I have disclosed to these individuals such
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and that's why there's the alignment.If you willly nearly start building these groups.
You're gonna have a lot of greatconversations, but you're not gonna have
the implementation. These groups naturally createlimiting factors that focus your effort on a
specific set of outcomes. I amliterally working with these people, and then
any of the media that I createis going straight into a newsletter product of
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which these folks have access to,but they are going to test it in
the field. Will I hire someof these people to show the demonstration of
their results or to share their successstory, I certainly will. Inside the
private group, we have pictures ofchildren getting food, we have pictures of
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their fruit trees, we have storiesabout their interactions, and all of these
examples may make it into the testimonialsand examples of the paid platform. However,
their individual success is more valuable thanthe money that I might receive,
and that is the last lesson ofthe mastermind. Every member of that mastermind
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must get something far beyond the financialgain. It could be stronger relationships,
it could be a satisfaction of success. It could be recognition in an environment
where they're not going to be criticized. So a lot of business owners,
for example, like the recognition theyget in our Mastermind program because congratulating them
on a having a million dollars incash all of a sudden, their relatives
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and their peers will not appreciate thatas much as we do. But again,
we know the sacrifice they put intoit, we know the methodologies that
they put in. We've even learnedfrom the best practices so that others in
the group can use those best practices, and we're just acknowledging their implementation.
We're acknowledging their success without any judgmentbecause again, they set a goal,
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they had the support to achieve it, they achieved the goal, and then
you know their friends and family couldjust be toxic in that situation due to
jealousy alone. So again read Thinkand Grow Rich specifically the Mastermind program.
Understand that every thing you want inlife is actually already out there, and
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it is something that you can receivethrough the service of others. And then
think about ways that you can dothat service in your local community in local
nonprofit organizations. And I just happento be involved with a nonprofit organization that
helps with food insecurity and helps withclean water and helps with core survival skills
and so I want you to lookfor the mastermind opportunity that is well aligned
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to what you do, and don'tfeel guilty for supporting that because it benefits
you beyond what it benefits the otherpeople. But again, I want to
drive for that mutual benefit. IfI'm benefiting at a level of ten,
I want to get everybody in thatgroup at a level ten, eleven,
twelve or more so that we againcan continue the growth and we can continue
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the success, and then we canlook back on the struggles we once had
and know that they are behind usonce and for all, because we have
the foundation that creates results. It'sa commitment of men to support these individuals
in ways that money will not buy. And the same as in the masterminds
that I disclose that I own,and of course the relationship. Because I
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understand the individuals in this group thatI'm talking about, they may listen to
this program and I want them tounderstand the context. I want to understand
that we're building people, We're buildingsystems, We're building situations and environments,
not just passing around money. Moneyis not the most important thing. I
may talk about it a lot,but it's really not the most important thing.
It's just a measure, it's ameans of exchange. I'm justin hit
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with Inside Strategic Relations. I hopethis has been useful to you if you
want to share a little bit aboutyour masterminds. I don't need to know
the specifics, but we do havesome programs on how to run mutually beneficial
organizations, how to develop charitable andfoundational organizations, and some of the benefits
of that. So if you askyour questions at www dot inside Strategic relations
(28:56):
dot com, I'd be more thanhappy to answer the questions. As you
move forward on your journey, andagain, it doesn't matter where you start
out, and it matters where youfinish. And if you are surrounded by
a group of people who can helpyou celebrate your successes, who can give
you good quality advice, boy,it's really worth it. It's really worth
it. I have a number ofthose groups that support my success and it
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makes all the difference. I wantto thank you for listening. I want
to thank you for being a partof the group that's supporting my success by
asking your questions and participating in mymembership programs and really being a part of
the strategic advisory that we have here. You can ask those questions at www
dot inside strategic relations dot com goto the contact page, or you can
(29:40):
go to the newsletter, or youcan just read some of the past show
notes around the podcast that we have. Again, I'm just a hit with
Inside Strategic Relations. Thanks for listening, and I'll see you in the next podcast.