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September 8, 2025 18 mins
Ask Jim what matters most, and he’ll tell you: build assets and relationships with the same discipline. That’s the sweet spot where financial freedom meets a life you’re proud to come home to.

Jim Sheils is a successful real estate investor, author, and mentor focused on helping entrepreneurs achieve financial freedom and work-life balance. As a partner at Southern Impression Homes, he has been instrumental in building rental portfolios in Florida’s high-growth markets, specializing in Build-to-Rent properties with management services. Jim’s real estate expertise includes over 2,000 rehabs and a pivotal merger with Southern Impression Homes in 2022.

As the co-founder of 18 Summers, he provides keynotes and workshops on balancing business success with strong family relationships. With his wife Jamie, he authored the #1 Wall Street Journal bestseller The Family Board Meeting and the Amazon Best Seller Passive Income Playbook: Leverage Build-To-Rent Real Estate To Buy Back Your Time & Create A Legendary Family Life. Their work introduces strategies like the “Board Meeting” and “Date Night with A Question” to strengthen family connections.

CONTACT DETAILS:
Email: jim@jaxwealthinvestments.com
Company: Southern Impression Home
Website: https://southernimpressionhomes.com
               https://www.18summers.com/home

Social Media:
LinkedIN - https://www.linkedin.com/company/southern-impression-homes-llc/
Facebook - https://www.facebook.com/SIHomesFL/
Instagram - https://www.instagram.com/southernimpressionhomes/
X - https://twitter.com/sihomesfl

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
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(00:48):
information that you can use.

Speaker 2 (00:56):
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Speaker 1 (01:58):
Welcome to Just My Business Media. I am so happy
that you stopped by. On today's episode, we have Jim Shields,
a real estate expert with extensive knowledge in the bill
to Rent niche. He's a partner at Southern Impression Homes,
a company that specializes in building rental portfolios in Florida's

(02:23):
high growth markets for individual investors and institutional buyers. In
addition to that, Jim is the co owner and co
founder of eighteen Summers, providing family education services to entrepreneurs
and professionals seeking to strengthen their family relationships while succeeding

(02:44):
in business.

Speaker 3 (02:46):
Welcome, Hi, thanks for having me.

Speaker 1 (02:49):
Absolutely appreciate you stopped and buy to share your wisdom
with us. So you have a couple of books out, Yeah,
so the family board meeting tell us about that?

Speaker 4 (03:04):
Yeah, that was a passion project of my wife and
I many years ago, and we wrote it on a
whim we didn't even want to write it, and somehow
it got an underground following, got on a few big podcasts,
and now today it's a number one Wall Street Journal bestseller.
And I'd like to think it's not the writing so good,
but the subjects so good.

Speaker 1 (03:24):
Yes, yes, and that's what matters. You know, is a
lot of times sometimes it's not necessarily you know, whether
it's a perfect what you're saying, you know how you're
saying it. But the message is there and people will
find it for sure.

Speaker 3 (03:42):
So give us a.

Speaker 1 (03:42):
Little snippet about what people can take away from the
Family Board meeting.

Speaker 4 (03:48):
Yeah, the Family Board means all about helping you set
some simple strategies at home so while you're growing your business,
you don't lose your family life. And we see that happen.
A lot of people are successful in business but fail
at home. And we like to see a common theme
of success in business and success at home. And we've
developed some simple strategies now that i'd say worldwide there's

(04:10):
about three hundred thousand families using it.

Speaker 3 (04:11):
We're pretty honored to know that.

Speaker 1 (04:13):
Yeah, so can you give us one or two?

Speaker 3 (04:17):
Yeah, I can give you one or two of the principles.

Speaker 4 (04:20):
One of the most important principles that I've found for
busy entrepreneur to stay connected with their family, their spouse,
their children is the one to one principle. One on
one time is something that is rarely facilitated, rarely set
to schedule, and I've found a lot of the breakthrough
I've worked with thousands of families over the last decade

(04:42):
is when they start to schedule one on one time
with each of their children with their spouse, the relationship
deepens and it becomes stronger for the whole family, which
is pretty interesting.

Speaker 3 (04:53):
But one on one time is not something that always happens.

Speaker 4 (04:56):
We're always around a lot of people if we have
big family or extended families and friends, and that's great.
But one on one time has been one of the
most key principles we've seen of people setting that, keeping
that and having the best relationships from it.

Speaker 1 (05:11):
Well, that's wonderful, you know because as a business owner myself,
you know, it was very important to me to have
meals together, Yes, absolutely, you know, where we get to
talk about the day things like that, and the way
I set my dining area up, it's like you're sitting

(05:32):
the chairs are very comfortable.

Speaker 3 (05:34):
You don't have a.

Speaker 1 (05:35):
Reason to hurry up and get up, and you know,
I think that's one of the things that I implemented.
But I do like your principle of the one on
one because that's important as well, to just have not
only that family time together, but that individual time with
your spouse, your children.

Speaker 3 (05:57):
So I like that. Wow.

Speaker 1 (06:00):
So where could people get the book?

Speaker 4 (06:02):
You can find it at Barnes and Nobles, Amazon, anywhere
where the book is sold, lots of different places. And
so it's an easy read from what we've been told,
and that's the way we wanted it absolutely.

Speaker 3 (06:16):
So.

Speaker 1 (06:17):
Yeah. Other Amazon bestseller Passive Income Playbook.

Speaker 3 (06:23):
Yeah, that's more about our real estate journey.

Speaker 4 (06:25):
So I've been a real estate investor for twenty six
years now and done thousands of older fixer upper properties
and now thousands of new construction and the stride for me,
this book's really about the balance of creating wealth but
also buying back my time, getting to spend more time
with my family. And I talk about my transition from

(06:46):
fixing up old homes to working only in new construction.
And it's nothing I thought I would do. I never
thought i'd become a builder. But now that what we
do working with real estate investors, we show them how
you might want to look at our niche of new
construction instead of some of the old traditional ways you
might see on television.

Speaker 1 (07:07):
Yes, yes, yes, yes, indeed, so give us a little
snippet from that book that readers will take away.

Speaker 4 (07:18):
What I talk about is on my journey as a
real estate investor, I was taught to buy as many
properties as possible, and looking back over the years, that
wasn't the best strategy.

Speaker 3 (07:29):
And now my guidance to myself to.

Speaker 4 (07:32):
People that are new or you know, really developing their
real estate portfolio, I tell them you may want to
consider owning less of better quality. And that might sound
over simplistic, but that one thing has revolutionized my time
and my wealth, and so that is one of my
main principles. And I talk about not only my journey
to this decision, but several of our clients who are

(07:54):
case studies within the book, and just that it's not
the number of properties, but the properties you own and
how do they actually perform, what are their growth patterns,
what can it look like in five to ten years?
Is that property going to exhaust you or ignite you
and uh. And so that one principle own less of
better quality has really reshaped my wealth and a lot
of other people's as well.

Speaker 1 (08:15):
Is that, well, you went to building.

Speaker 4 (08:19):
Exactly I found that, you know, I was. I was
buying a lot of fixer uppers that needed a lot
of work. I didn't realize how bad they were. It
was in neighborhoods where it was tough to keep a
good tenant and uh, and I had a lot of them.
And when I found Okay, no more of these, I'm
gonna build newer.

Speaker 3 (08:37):
Homes in in in.

Speaker 4 (08:38):
Better areas, I was able to get all the things
I wanted and then some with half the headaches.

Speaker 1 (08:46):
Yes, yes, and b that's important, you know, because you
know I talked to people with the rent and the
rental space from time to time, and you know, if
you're not in a so good neighborhood, you're not gonna
track exactly type of renter that you're looking for, and
it's going to become well the headache than it then

(09:08):
you know, income, because they're going to tear your property up.
You're going to be constantly putting money back into the
property and it's just not worth.

Speaker 3 (09:17):
It not worth it.

Speaker 4 (09:19):
Yeah, and you don't want to be your properties are
supposed to provide for you. You know, you're taking the
risk of owning rental property you wanted to provide money
for you. Sometimes with the types of properties you're just explaining,
you're always feeding it money and it seems like it's
never feeding you, and that's not a good feeling.

Speaker 1 (09:36):
No, No, you don't want to do anything that you
can't eat off.

Speaker 3 (09:40):
Yeah, that's correct, that's right for sure.

Speaker 1 (09:44):
So let's talk a little bit about eighteen summers.

Speaker 4 (09:48):
Yeah, well that's just a simple philosophy that I named
our Family Education Company after because my mentor taught me
this years ago. Just reminded me of that simple math equation,
because is the average person will spend eighty five percent
of the quality time they ever have with their children
by the end of the eighteenth summer.

Speaker 3 (10:08):
And when you.

Speaker 4 (10:08):
Start to look at that, it's really important if you're
out there and you're growing a business or a career
to know that the years are not all created equal
and that simple math equation.

Speaker 3 (10:19):
You might say, well, I have a ten year old son.

Speaker 4 (10:21):
Okay, oh you're saying right now, Wait a minute, eighteen
minus ten, I only have eight Summers left. It doesn't
doesn't seem as much as you might sometimes think. You know,
we always say that the days are long, the years
are short, and man, that's so true with family. So
eighteen Summers is really again our family education arm that
we want to make sure that people don't miss the

(10:42):
years that.

Speaker 3 (10:43):
They're successful in business but successful at home.

Speaker 4 (10:45):
And that math equation, that simple math equation is kind
of the starting ones.

Speaker 1 (10:50):
Yeah, and that's so important because children grow up so fast.
You know, I can remember when I brought my son home.
Now he's twenty eight.

Speaker 3 (11:00):
Yeah, right, it goes by, it goes by.

Speaker 4 (11:03):
Well, you know that saying then that the days are short,
the days are long, the years are short, and you're going, man,
what happens that little guy on my leg, you know,
driving me nuts?

Speaker 3 (11:13):
You know? And now is this growing full young man?

Speaker 1 (11:16):
Absolutely? Absolutely So. How do people get involved with your workshops?

Speaker 3 (11:22):
Yeah?

Speaker 4 (11:22):
If you want to learn more about what we do
to help business people succeed at home, you can just
go to eighteen summers dot com. You can grab some
of our free downloads, see what we're up to. Listen
to our podcast, The eighteen Summers Family podcast, and if
you're interested in our real estate investing methods, technique, successes
and principles.

Speaker 3 (11:40):
Just go to JJ playbook dot com.

Speaker 4 (11:42):
You'll get a free download there as well of kind
of our real estate journey and how we've helped over
a thousand investors achieve the same.

Speaker 1 (11:49):
Yeah, so what made you even go into real estate?
Let's talk about McGinnis.

Speaker 3 (11:53):
A little bit.

Speaker 4 (11:53):
You know, I was looking for the right business and
I like the tangibility of real estate as I started
to read about it. Okay, I can grab this property,
and I can fix this up here, and I can
raise rents.

Speaker 3 (12:05):
It just made sense to me. And I grew up.

Speaker 4 (12:08):
In Northern Jersey, North New Jersey and right near Wall Street,
and that life of stocks and bonds I had zero
interested didn't take to me at all. And so I
think real estate kind of got presented to me along
with statistic that eight out of.

Speaker 3 (12:21):
Ten millionaires in the US made their money in real estate,
and I kind of like those odds. So that's the
direction I had it in.

Speaker 1 (12:29):
Yes, yes, it's a tough industry, but it's very rewarding, yes,
very rewarding.

Speaker 3 (12:37):
Yes. Yes.

Speaker 1 (12:38):
So in your workshops, just give me an odd the
what a typical day might look like with your students.

Speaker 4 (12:48):
Yeah, well, when we're usually teaching families, we're trying to
get to, first of all, what are your core values,
and then we try to see how closely is your
days and weeks and months aligned with them. And once
we start to figure that out, we can see how
far we have to course correct or not. And then
the way to course correct Our big offense and defense

(13:13):
is setting what we call rhythms in place to keep
the beat going.

Speaker 3 (13:18):
You know, if you're out of step, you're out of tune.
That's not going to work.

Speaker 4 (13:22):
So we found if you can put about three to
five rhythms into your family life, it's not going to
get you the whole way there, Ida, but it's gonna
get you eighty percent of the way there. And we
can teach that within a day. And we've got to
get a few hundred thousand and have definitely started using
our strategies and gone through it over the last decade
and with good results.

Speaker 1 (13:42):
Yes, yes, and I'm sure you have a great success
right because everybody wants to spend more time with their family.
Nobody when they leave this earth, no matter what they've accomplished.
The main thing they want is more time with their friend.

Speaker 3 (14:00):
Yeah. Absolutely.

Speaker 4 (14:02):
I actually tell a story in a lot of our
workshops about Steve Jobs that his biographer was interviewed a
few days after he passed away by Time magazine, and
Steve Jobs supposedly spent his final bay surrounded by close
family and use the opportunity for final interviews with his
biographer to explain to his wife and children why he

(14:24):
wasn't there for them. Wow, And I thought, I really
look up to his entrepreneurial efforts and pursuits and accomplishments.
But it was a big message to me about where
did I want to be most famous?

Speaker 3 (14:37):
And that's at home?

Speaker 1 (14:39):
Yes, exactly, because that's why it counts.

Speaker 3 (14:42):
Absolutely, that's exactly where it counts.

Speaker 1 (14:44):
So again, how do people connect with you?

Speaker 3 (14:48):
Yeah? Just again.

Speaker 4 (14:49):
You can get the book The Family Board Me on
an Amazon or you can go to eighteen Summers dot
com to learn more about who we are, where we
are and what we can.

Speaker 3 (14:57):
Help you with.

Speaker 1 (14:59):
And in terms of your keynotes speaking what how do
people connect with you?

Speaker 3 (15:04):
For that? Yeah, same thing. Just go to eighteen Summers.

Speaker 4 (15:07):
I give keynotes on both family life success for business people,
and also the build a rent niche how you know
the new construction is really taking a big sector of
the real estate market by storm.

Speaker 1 (15:21):
Yes, yes, yes, And and most of these fixer uppers
I know. I'm originally from Baltimore, and I'm telling you
I had never in my time life seen a tree
grow out of a house.

Speaker 4 (15:37):
You see some funny things on those fixer uppers, and
they're not quite as fun as the shows make them
out to be. I don't miss rehabbing old houses at all.

Speaker 1 (15:48):
No, they make it look so you know, one, two, three,
and we already knows it's nowhere in near that because
when you buy a property, they tell you one thing,
but once you start digging in, all kinds of things
come up.

Speaker 4 (16:08):
Yes, yeah they do, and they're never happy surprises.

Speaker 3 (16:12):
That's what I found.

Speaker 4 (16:15):
Yeah, So I again, I like the feel of it,
you know, the idea of it, But I don't miss
doing them at all. And a lot of the times,
which no one talks about on the TV shows, if
you're not properly trained to do them, you can spend
a lot of time, money and effort and lose money
and that's not a good feeling.

Speaker 3 (16:32):
I've done that before.

Speaker 1 (16:33):
Oh yeah, and then you get people in your space.
I can do this, I can do that. You know,
all they doing is milking you out of money and
that not really deliver. This is just so funny. God
bless me. Both of my houses I built from the
ground up.

Speaker 3 (16:52):
Oh wow, good for you.

Speaker 1 (16:54):
In the back of my mind, I was like, I
do not want anybody else's proper exactly how I looked
at it. You know, I don't know this house, and
even though it gets inspected and all of that, it
ain't the same as building it up on the ground up.

(17:14):
Nothing like it. And it wasn't because I deliberately did it.
That's just how God arranged.

Speaker 3 (17:22):
It for me. Yep. I love it absolutely well.

Speaker 1 (17:27):
This was awesome, Jim, And I'm just you know, very
seldom you meet business owners that their focused their business
is focused sort of around their family.

Speaker 3 (17:41):
No, well, hopefully that's starting to change.

Speaker 1 (17:43):
I hope so too, because that's all we got at
the end of the day. That is the most precious
gift that we had is our family.

Speaker 3 (17:53):
Absolutely absolutely, And.

Speaker 1 (17:55):
If you're never successful at anything, when you have children,
your success I agree. So thank you, Yes, indeed, thank
you so much. This has been amazing and definitely open
my eyes well already mean because I'm a family person.
My family come first, you know, I block out time

(18:18):
and make sure that we're spending some quality time. And
also I mean me job.

Speaker 3 (18:25):
There you go. Absolutely that's an important one too.

Speaker 1 (18:28):
Yes, okay, thank you so much, and also audience, thank you,
and we're going to do this again.

Speaker 3 (18:35):
Thank you.

Speaker 1 (18:38):
Thank you to our guests and you our values. Audience,
let's stop you by. We truly appreciate you. Many blessings
to you and yours
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