September 18, 2025 • 28 mins
Carson Wagner, founder of Lifetime of Love Nannies, shares her insights on entrepreneurship and building a nationally recognized agency. Her focus on 24-7 support service helped set her apart in the service industry. Learn about her journey and leadership in client relations within household staffing.
Carson Wagner is a visionary entrepreneur and award-winning leader in the care industry. As the founder of Lifetime of Love Nannies, she built a nationally recognized agency known for 24/7 customizable childcare, corporate backup care, and specialized newborn and inclusive care services. Her agency has received national recognition, including the Rising Star Agency Award, and Carson herself was honored with the 20 Under 40 Award for her impact and innovation in business.
Carson leads a team of over 75 women employees, creating meaningful career opportunities and fostering a culture of empowerment and growth. She is committed to elevating women in the workforce and providing high-quality, ethical care services to families across Nevada and beyond. Expanding her mission of care, Carson recently co-founded Village Home Health, a home healthcare company that delivers skilled nursing and compassionate support directly into clients’ homes. This venture further deepens her impact by addressing the needs of seniors, individuals recovering from surgery, and those requiring medical oversight.
Carson is franchising Lifetime of Love Nannies, offering entrepreneurs in the United States and Canada the opportunity to bring her trusted model to their communities. Through franchising, she equips others with the tools, training, and support to succeed, while preserving the integrity and heart of her original mission. Carson’s leadership is defined by vision, compassion, and a drive to create accessible, high-quality care for every stage of life.
CONTACT DETAILS:
Company: Lifetime of Love Nannies
Website: https://lifetimeoflovenannies.com/
Email: support@lifetimeoflovenannies.com
Social Media:
Facebook: https://www.facebook.com/lifetimeoflovenannies
Instagram: https://www.instagram.com/lifetimeoflovenannies/?hl=en
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Carson Wagner is a visionary entrepreneur and award-winning leader in the care industry. As the founder of Lifetime of Love Nannies, she built a nationally recognized agency known for 24/7 customizable childcare, corporate backup care, and specialized newborn and inclusive care services. Her agency has received national recognition, including the Rising Star Agency Award, and Carson herself was honored with the 20 Under 40 Award for her impact and innovation in business.
Carson leads a team of over 75 women employees, creating meaningful career opportunities and fostering a culture of empowerment and growth. She is committed to elevating women in the workforce and providing high-quality, ethical care services to families across Nevada and beyond. Expanding her mission of care, Carson recently co-founded Village Home Health, a home healthcare company that delivers skilled nursing and compassionate support directly into clients’ homes. This venture further deepens her impact by addressing the needs of seniors, individuals recovering from surgery, and those requiring medical oversight.
Carson is franchising Lifetime of Love Nannies, offering entrepreneurs in the United States and Canada the opportunity to bring her trusted model to their communities. Through franchising, she equips others with the tools, training, and support to succeed, while preserving the integrity and heart of her original mission. Carson’s leadership is defined by vision, compassion, and a drive to create accessible, high-quality care for every stage of life.
CONTACT DETAILS:
Company: Lifetime of Love Nannies
Website: https://lifetimeoflovenannies.com/
Email: support@lifetimeoflovenannies.com
Social Media:
Facebook: https://www.facebook.com/lifetimeoflovenannies
Instagram: https://www.instagram.com/lifetimeoflovenannies/?hl=en
Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.
Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can support you in getting more visibility on your products and services.
Google Review Link https://g.page/r/CVKSq-IsFaY9EBM/review
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
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Speaker 1 (01:42):
Welcome, Welcome all to Just Mind in my business media.
I hope that you're having an amazing day and I
am so excited to bring to you today Caution Wagner,
who is a visionary entrepreneur and an award winning leader
in the care industry. As the founder of Lifetime of
Love Nannies, she built a nationally recognized agency known for
(02:07):
twenty four to seven customizable childcare, corporate backup care, and
specialized new ruing and inclusive care services. Her agency has
received national recognition including the Rising Star Agency Award, and
Carson herself was hoarded with the twenty under forty Award
(02:29):
for her impact and innovation in business. Wow, my dear,
I am so happy to meet you, because way back when,
when my little one was little and I worked and
tried to run a business with crazy hours, I truly
needed you.
Speaker 4 (02:50):
Thank you, Aida, Thank you for having me. Yes, I mean,
I think with this day and age and just in general,
childcare has always been so needed for years and years
and years and years. So it's really awesome to be
able to help working professionals and moms and dads and
grandparents and anyone in between, and knowing that their babies are,
(03:12):
you know, in the safest hands. It's a big ask.
It's you know, we really need to make sure that
our clients know that our people are the most trustworthy individuals.
And yeah, I can feel for you. And I've heard
that story and again and again of where were you
when my kids were little?
Speaker 1 (03:33):
Absolutely, because in today's world, we work all kinds of hours.
I worked in the IT so sometimes, you know, I
could be ready to walk out the door and something
happened and I'm there for another couple of hours.
Speaker 2 (03:49):
Yeah.
Speaker 1 (03:50):
Yeah. And then school. You know, I was in school
with a baby, I mean a new baby, and I
needed that flexibility. So let me ask you, what made
you start this?
Speaker 4 (04:06):
Yeah. So one of my first jobs, actually as a teenager,
was I had applied to it online. I didn't know
what it was. I just needed a job and it
was for adults with autism and I and special needs.
And I showed up on my first day. I fell
in love with it and I just knew it was
something I was really passionate about, was caring for others.
(04:29):
And then later on I started caring for children with
autism and home doing ABA therapy, and then also nanny
for kiddos with autism and related disorders. And I just
loved it. But I realized there were so many families
that had such a huge need in my community here
in Nevada, that there just was not enough resources for
(04:54):
the need that there was. And there was state funding
and d options for businesses, but it didn't seem like
businesses either knew about it or were going in that route.
And so during college, I just dropped out and I
wanted to be one twenty four to seven agency because
(05:17):
it was it blew my mind that here in Reno
were like a little Mini Vegas, as we were talking about,
and you know, we should have twenty four to seven
childcare options and there was nothing, which just was crazy
to me. And then in addition to that, I wanted
to be accepting to all children of all capabilities. So, yeah,
I left college, I started my business. I did not
(05:40):
know anything about anything business, but I just knew that
I was super passionate about it, and I was really
optimistic from the start. I just knew that it was
a good thing and that people needed it and it
was going to work out, and thankfully it was a
good thing. People needed it and it worked out. So yeah,
that's how I started. And now I am about five
(06:04):
and a half years in. We have three different locations
and we are franchising, actually our first location here in
North Carolina. So yeah, things are moving and grooving and
I couldn't be happier.
Speaker 1 (06:18):
Oh wow, that was gonna be my next question, franchise
because all across the country we need all of that,
especially like single parents, women that you know, leading professional
lives that maybe by themselves and don't have a partner.
(06:40):
Oh wow, you a blessing and anointed.
Speaker 4 (06:44):
Thank you, Ada, thank you. Yeah, no, I mean, you know,
the one hundred percent customizable part of the business was
so important because, like you said, you know, there's there's
times where maybe you have over time and it's not
really your choice and you didn't know you had to
stay until an hour before, and there's just so many
(07:05):
nuances to you know, life and schedules, and when you're
also trying to balance where your child is going to
be during those times, it's really a huge challenge and
it takes a village, it really does. And so we
really want to do that village to families and you
know our like I said, with one hundred percent customizability
of our service, they can utilize forty hours one week,
(07:29):
twenty the next call us at three am if they
wanted to and say I need someone at six am.
You know, the more notice the better. We can't guarantee
someone on a whim. I always want to throw that
out there, no guarantees with three hours notice. But we
really do try our best. You know, we really do
take that seriously that we're a part of this family's
(07:50):
village and we want to be able to be a
service that others can rely on and trust and know, hey,
if I get called in for overtime or if my
schedule is crazy town next week, I know I have
an agency that cares that I can rely on.
Speaker 1 (08:06):
Yes, absolutely, I am just loving all of this. You
just don't know. Now, let's talk about the franchise opportunity, because,
like I said, I needed you years ago, and I
had thought in my mind to start something like that
because of the pain I had with trying to juggle
(08:30):
a professional, a profession a kid, and it was horrible.
I lived in chuck E Cheese, it was like and
I worked overnight and as soon as I got home,
it was like chuck E cheese till the baby tied
out and then I could go home and go to sleep.
(08:54):
So it was crazy. So let's talk about the franchising opportunity.
Speaker 4 (09:00):
Yeah, definitely. So my vision has always been for my
business for us to expand because I just know we
have a really special model and we employ. One of
the big things about us is we employ all of
our nannies and caregivers, and that in the nanny and
childcare industry world for in home care, sometimes nanny's aren't
(09:22):
treated fairly and families will unknowingly not know that it's illegal,
but pay their nannies under the table, and their nanny
may be working full time and getting paid under the
table or at ten ninety nine when they should have
be a W two, compensated as such and have the
benefits of a W two. So we ended up just saying,
you know what, We're going to employ every single one
(09:43):
of our team members. We're going to offer full healthcare,
we are going to be a career.
Speaker 2 (09:49):
You know, we really.
Speaker 4 (09:50):
Want our team to do this as a career and
you know, reliable and good job. And so that's one
of the big things about our agency and how it
stands out, and so I just knew there are so
many other cities like you were saying, Ida, that need
this care, that need this support for all children of
(10:11):
all capabilities, that need twenty four to seven, that need
one hundred percent customize, customizable options, the modernized childcare and
this modern world we're living in. And I had expanded
to we have renal Las Vegas and Sacramento, and I went,
Holy cow, how am I going to do more by myself?
And so that's when I came to the moment of, oh,
(10:35):
this is a good idea with the franchising, because the
model is just so special and it works so well
truly in any community that has kids and has a need,
and we just I decided that franchising was going to
be the best opportunity for us to grow and for
other families to utilize this resource, and then also to
(10:57):
find other powerful entrepreneurs that see this vision and mission
and want to be a part of it. So yeah,
we seriously just started the franchising. We just partnered with
our first duo, who I think are phenomenal and are
going to go great places. And you know, it's just
(11:18):
finding people that I know have the drive and the
passion for this the way that I do, and just
giving them all the tools that I've learned over the
years so they don't have to trial and error just
as much as I did. And so, yeah, we're franchising
in the US and Canada, and we are hoping to
find more phenomenal people that want a phenomenal business with
(11:42):
a great purpose to join us on this because it
really is phenomenal. I make I am totally biased because
it's my business, but I know it's I think it's
the best thing, and I love it and I just
love that we are able to help so many people.
You know, we employ over seventy five amazing, amazing women,
(12:03):
which is just so empowering and phenomenal to have just
such an awesome women led team, and I just know
we're gonna do great things.
Speaker 1 (12:12):
You already are, my beer, You already are. So how
do people connect with you for your services and to
learn more about your franchise?
Speaker 4 (12:24):
Yeah? Absolutely, so they can connect with us on lifetime
of Lovenannis dot com. That's our website, and there is
a contact us form that you can mention that you're
interested in the franchising opportunities, or you can also email
me at Carson at lifetime Offlove Nannies dot com and
I will send you all this info so you can
(12:47):
share it as well if anyone is looking to connect.
I'm always loving even if it's not regarding franchising. If
someone just wants to connect and they have an agency
and they want to chat about it, or they're considering
starting their own, I can chat about this stuff all
day long. I love it. So feel free to give
me a ring, shoot me an email. I'd love to connect.
Speaker 1 (13:07):
Out writing man. So let me talk a little bit
about training because I heard you said you do deal
with special needs children. So what does your training look like?
Speaker 4 (13:21):
Yeah, so all of our nannies undergo a ten tier
screening process that includes references, cpr SIDS, First Aid background
checks including driving records, and then we also go through
a training and orientation with them, and our training really
just goes over. How can you make the best impression
from the start to the finish of your shift? How
(13:43):
can you genuinely connect with a child? If a child
has behaviors that maybe you have not seen before, how
can you connect with that child to really understand their
needs and make sure that you know, they are in
the safest held place possible while the parents aren't around.
We have a lot of nannies of different backgrounds. We
have nannies that have done special needs, like a special
(14:07):
needs teacher in you know, whether it's high schools or preschools.
We have mothers themselves. We have individuals that are going
to school to be a nurse or to be a teacher.
We have those that are teachers and work with us
during the summer. It really is a vast range. So
we really try to hire as diversely as possible because
(14:31):
every family's need is so diverse. You know, no, no
household is the same. Everyone has their unique needs and
you know, the way their home is ran is so
different than their neighbors that we want to make sure
that we're hiring as diversely as possible, with different backgrounds
and understanding and educations, because one nanny is not going
(14:52):
to be the best fit for everyone, you know, we
want to make sure that we have multiple options to
choose from to really hand in on supporting them in
the way they need too.
Speaker 1 (15:01):
Sure, that's very true. Now let me ask about suppose
there's a child that might need medication and things like
that is their certification for that or how does that work?
Speaker 4 (15:15):
Well, most definitely, you know, we've had as far as medication,
we can give medication. We have a medication distribution for
him that the family fills out, and then we know
the dosage to give and we have the nanny, you know,
message them confirmed, do all the different steps we can
give medication. We've also had children with feeding tubes previously,
(15:37):
where you know, I think even if the nanny does
not have experience, for example, with a feeding tube, we
had a family that the mom was like, Hey, I
am completely willing to train the nanny on exactly what
my kids needs are Like, the feeding tube is not
as scary as it sounds. We just want someone that
will come in love them, you know like we do,
(15:59):
and help with his feeding tube and give him his meals.
And we had a nanny that was like, hey, I'm
totally up for the challenge. I'd love to learn this.
She had never done feeding tubes before, and she was
with that family for a very long time to come
and was they were like the perfect pair. Ever, so,
I think if the nanny doesn't have previous experience and
(16:20):
something of those sorts. But the parents are willing, you know,
they know their kid best. They can give the best
training possible for their individual child. So if they're willing
to train and show the nanny the ropes of hey,
this is how it needs to be done and this
is what works best. You know, It's just like any
other kid that you know may not have a feeding tube.
They have different quirks and ways about them, and you know,
(16:42):
it's the same thing. And as long as someone's willing
to learn and you know, be educated on something new,
I think learning things new is a good thing in
human nature to do. So yeah, you know, we if
we just really want people on our team that have
a willingness to learn and a passion for kids. And
you know, if they have those two things, they'll be
(17:04):
successful in this position.
Speaker 1 (17:06):
Yes, absolutely. I mean anything that deals with the human
you have to definitely have that passion first, you know,
because if you're trying to do things for money when
it deals when it pertains to helping people, then you're
not the right person.
Speaker 4 (17:28):
Oh yeah, agreed. It definitely takes a specific person, it
really does. And I always say, like patience is the
number one attribute in all of our team members, because
you've got to be patient. You know, you have to
be patient. We're dealing with, you know, these teeny tiny
young minds that are our next generation, and they're still
(17:51):
learning their little personalities and quirks and likes and dislikes,
and their personality is changing on a daily basis at
this point, you know, and you know, you just have
to have the patience that kids make mistakes. You've got
to allow them to make the mistakes. You've got to
allow them to pick themselves back up. You've got to
console them like you have to have a heart for
(18:12):
it or else. You know, it's just it's not the
job you go into to make a million dollars. It's
the job you go into to you know, help and
do meaningful work and also make a good living while
doing so.
Speaker 1 (18:28):
Yes, it's all about making a difference.
Speaker 4 (18:31):
Hands down, hands down.
Speaker 1 (18:34):
Yes, yes, indeed, Wow, this is this is awesome. I
am so proud of what you're doing cause this is
this is really really a needed thing and your heart
is definitely in the right place. So I'm so I
have one other question now, discipline, because we all know
(18:55):
kids can sometimes take you there. How's that handle?
Speaker 4 (19:01):
Yeah, So, you know, we have so many families, kind
of going back to the unique needs of households, we
have so many families. Their disciplinary styles are so vastly different.
We have seen just about everything you can imagine. You know.
One of the things in our training that we say
is we do not do timeouts. We take a break
(19:22):
because in the real world, as an adult, I'm not saying, Okay,
I did something bad, I'm going in time out. If
I get overstimulated or overworked, I need to take a break.
So we try to form any discipline or corrective actions
with children in a way that makes sense for as
(19:42):
they grow they can self regulate and say, hey, I'm
feeling really overstimulated that my brother just took my toy.
I'm going to go ahead and I'm going to walk
into the other room and take a break because I
need to take some breaths. So we have different tools
and disciplinary styles that we take on as an agency.
(20:05):
That's if the family doesn't say, hey, this is our
exact disciplinary style, we have the nannies follow ours. Where
we're taking breaks, we're taking breaths, we're validating feelings, we're
talking through things, like, hey, you seemed really upset when
that happened. Tell me about that. Okay, you you know,
ended up hitting your brother when this happened. What could
(20:26):
we do? What are some different options next time where
we're not hurting someone else and we're able to sit
down with our emotions and understand what's going on. What
can make you happy to get you out of this
anger that you're feeling or this sadness that you're feeling,
you know. And I just think really getting on a
kid's level and talking to them like they're little many
adults like hey, I know you're frustrated. I would be too,
(20:48):
you know, that would make me so angry if someone
stole the toy from me, you know. I think just
getting on their level and validating their emotions of like, hey,
it's totally fine to feel angry, It's totally fine to
be upset, it's fine to cry, Like these are all good,
fine emotions to have that you're going to have for
the rest of your existence. But how can we better
(21:10):
handle these emotions when they come up versus throwing everything
and screaming and it's the end of the world. Because
trust me, as as an adult, I sometimes want to
throw everything and scream and feel like it's the end
of the world. But thankfully I've been taught previously that
that is not the way to handle things. And so
I think it's just really important at such a young
age to instill, you know, different tools for the kids
(21:34):
to put in their you know, emotional toolbox of I
need to learn how to self regulate. I need to
learn when I'm feeling starting to feel in my stomach
that I'm getting a little bit angry, what can I
do when this happens so it doesn't get to the
boiling point?
Speaker 2 (21:49):
You know.
Speaker 4 (21:50):
I I just think too sometimes with toddlers, especially redirection,
not even really talking about the emotion. Sometimes they're just
mad to be mad, and I think just redirecting them
to something that is completely different than what they were
doing that is like, oh my gosh, look over here,
(22:10):
look how cool this thing is, and then they're just yep,
everything's good now. So, you know, I think it just
depends on this situation. But I mean, in a general sense,
we really just try to follow the family's disciplinary style,
and if we don't have a specific one, that's what
I just describe to you. But it's basically written down
and explained out in much better terms. Is what we
(22:34):
have the nanny's follow.
Speaker 1 (22:36):
Yes, because like you said, every personallypsy is different and
it changes a lot.
Speaker 4 (22:45):
Oh yeah daily. Sometimes we'll have nanny's calls and be like,
oh my gosh, Like you know, this kiddo was absolutely
obsessed with Paw Patrol. Now he wants everything Paw Patrol
out of his room and he's now into Spider Man
cannot stand Poppatrol. And we're like, didn't he just like
paw Patrol like two days ago when he came in
(23:05):
the office and he was wearing Profittrol pajamas and didn't
want to take them off. Okay, now everything's changed. Yeah,
it's it's it's constantly constantly changing, never ending. And I
think that's what's really cool about, you know, this job
as a career too, is it's so cool to start
with such a teeny tiny little human and then just
watch them grow over the years. I mean we've had
(23:27):
nanny's with their families for years and years, and i
mean how special is that to start with someone when
they're a newborn and then you're at their first day
of kindergarten, you know, sending them off and they're in tears,
You're in tiers. I mean, it's just such a full circle,
beautiful moment. It just really is such a special career.
(23:48):
I just think it's the coolest.
Speaker 1 (23:50):
Yes, it is. It is very special. Now, what about
learning and you know, homework and oh, you know all
the stuff to come with kids at all ages.
Speaker 4 (24:03):
Oh yeah, no, we help with all ages, so that
includes we do a lot of before and after school care.
So typically those shifts are very filled with the homework
and unpack your lunch box and let's you know, do
the dishes together, and let's do your chore list while
I do mine, you know, homework. We have on that
point too. Actually, I know, we've had quite a few
(24:25):
families that come to us because they homeschool, and so
we'll have a lot of nannies that are in the
home from nine to five Monday through Friday with the kiddos,
maybe they're eight and ten. And then nanny really takes
on that teacher role and is you know, their teacher
so to speak, and is helping with all of the curriculum,
the homeschool curriculum and teaching them and basically having like
(24:47):
a personalized one on one teacher with their children in home.
We've actually seen a lot of that since COVID. You know,
so many of the kiddos were homeschooling and a lot
of them did not go back in to school after
that transition. I guess families just realized, hey, this fits
us better and we like it more. And so we
have a lot of nannies that take on those teacher
(25:10):
roles with the homework, the curriculum, you know, the full
full nine yards.
Speaker 1 (25:14):
Oh that's wonderful because our homeschooled and I definitely could
have used all that. And this was way before the
pandemic was even thought about at homeschool. So yes, you've
got it all covered. Course. I am just loving what
you're doing. And again, how do people connect with you?
Speaker 4 (25:38):
Yes, so on our website, we also have Instagram and
Facebook Lifetime of Love Nanny's you can find us. You
can honestly just type us in on Google and all
of our stuff will populate and pop up for you.
But yeah, super happy to connect. And we do corporate
(25:59):
event care, so we travel all over the US and
so if you reach out to us and we're in
your area, I'd love to grab coffee and you know,
pick each other's brains and talk more about this, but yeah,
it was. It was such a pleasure being on Idea
and I sow very much appreciate your time and all
(26:20):
of your kind words. When you said you're proud of me,
that just means so much. That's like the kindest thing
someone can say. So thank you for that.
Speaker 1 (26:27):
Oh, you are so welcome because you're serving a huge
you're solving a huge problem. I mean so huge, you know,
because even companies that might have child care services, they
are limited to how long they are available, and that's
(26:48):
usually a nine to five, maybe six or seven type scenario,
but it doesn't cover that twenty four hours kind of
space where a lot of mothers and families find themselves
working all I outs, especially if a woman is a
(27:08):
police officer. They don't fit that nine to five.
Speaker 4 (27:13):
Model exactly exactly. Yeah, And you know that's what was
just so crazy to me when I found out that
Reno did not have any twenty four to seven options.
We had a daycare out here, but it had closed
down and nothing else you know, existed that was twenty
four to seven or that was marketing that it was
twenty four to seven so yeah. I mean, it's just
(27:35):
such a need in every community. It really is just
like you say, you know what the police officers or
the doctors or the nurses. You know, it's it's just
a really large need. You know, the typical nine to
five isn't so typical anymore. And there's so many families
that work from home where maybe they don't have a
ton of meetings on Wednesdays, but they need care on Monday, Tuesday, Thursday, Friday.
(27:56):
To be able to say, hey, these are my needs
and I don't need addition care where I'm not needing
to receive. It is really, i think special for families
to have that flexibility, you know. So yeah, thank you.
Speaker 1 (28:11):
Wow, Wow, you definitely got to come back or soon
because I love talking to you. I can feel your passion.
It's just you know, you definitely in the space you
belong in.
Speaker 4 (28:24):
Thank you, Ida, I really appreciate that. Thank you so
much for this platform and allowing me to share my passions.
Speaker 1 (28:31):
Absolutely, and thank you also, audience for tuning in. We
know we appreciate you as well. Thank you to our
guests and you our values audience. Let's stop you about it.
Speaker 2 (28:47):
We truly appreciate you. Many blessings to you and yours
Welcome to Just Minded My Business Media LLC, where you
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dot org.
Speaker 1 (01:42):
Welcome, Welcome all to Just Mind in my business media.
I hope that you're having an amazing day and I
am so excited to bring to you today Caution Wagner,
who is a visionary entrepreneur and an award winning leader
in the care industry. As the founder of Lifetime of
Love Nannies, she built a nationally recognized agency known for
(02:07):
twenty four to seven customizable childcare, corporate backup care, and
specialized new ruing and inclusive care services. Her agency has
received national recognition including the Rising Star Agency Award, and
Carson herself was hoarded with the twenty under forty Award
(02:29):
for her impact and innovation in business. Wow, my dear,
I am so happy to meet you, because way back when,
when my little one was little and I worked and
tried to run a business with crazy hours, I truly
needed you.
Speaker 4 (02:50):
Thank you, Aida, Thank you for having me. Yes, I mean,
I think with this day and age and just in general,
childcare has always been so needed for years and years
and years and years. So it's really awesome to be
able to help working professionals and moms and dads and
grandparents and anyone in between, and knowing that their babies are,
(03:12):
you know, in the safest hands. It's a big ask.
It's you know, we really need to make sure that
our clients know that our people are the most trustworthy individuals.
And yeah, I can feel for you. And I've heard
that story and again and again of where were you
when my kids were little?
Speaker 1 (03:33):
Absolutely, because in today's world, we work all kinds of hours.
I worked in the IT so sometimes, you know, I
could be ready to walk out the door and something
happened and I'm there for another couple of hours.
Speaker 2 (03:49):
Yeah.
Speaker 1 (03:50):
Yeah. And then school. You know, I was in school
with a baby, I mean a new baby, and I
needed that flexibility. So let me ask you, what made
you start this?
Speaker 4 (04:06):
Yeah. So one of my first jobs, actually as a teenager,
was I had applied to it online. I didn't know
what it was. I just needed a job and it
was for adults with autism and I and special needs.
And I showed up on my first day. I fell
in love with it and I just knew it was
something I was really passionate about, was caring for others.
(04:29):
And then later on I started caring for children with
autism and home doing ABA therapy, and then also nanny
for kiddos with autism and related disorders. And I just
loved it. But I realized there were so many families
that had such a huge need in my community here
in Nevada, that there just was not enough resources for
(04:54):
the need that there was. And there was state funding
and d options for businesses, but it didn't seem like
businesses either knew about it or were going in that route.
And so during college, I just dropped out and I
wanted to be one twenty four to seven agency because
(05:17):
it was it blew my mind that here in Reno
were like a little Mini Vegas, as we were talking about,
and you know, we should have twenty four to seven
childcare options and there was nothing, which just was crazy
to me. And then in addition to that, I wanted
to be accepting to all children of all capabilities. So, yeah,
I left college, I started my business. I did not
(05:40):
know anything about anything business, but I just knew that
I was super passionate about it, and I was really
optimistic from the start. I just knew that it was
a good thing and that people needed it and it
was going to work out, and thankfully it was a
good thing. People needed it and it worked out. So yeah,
that's how I started. And now I am about five
(06:04):
and a half years in. We have three different locations
and we are franchising, actually our first location here in
North Carolina. So yeah, things are moving and grooving and
I couldn't be happier.
Speaker 1 (06:18):
Oh wow, that was gonna be my next question, franchise
because all across the country we need all of that,
especially like single parents, women that you know, leading professional
lives that maybe by themselves and don't have a partner.
(06:40):
Oh wow, you a blessing and anointed.
Speaker 4 (06:44):
Thank you, Ada, thank you. Yeah, no, I mean, you know,
the one hundred percent customizable part of the business was
so important because, like you said, you know, there's there's
times where maybe you have over time and it's not
really your choice and you didn't know you had to
stay until an hour before, and there's just so many
(07:05):
nuances to you know, life and schedules, and when you're
also trying to balance where your child is going to
be during those times, it's really a huge challenge and
it takes a village, it really does. And so we
really want to do that village to families and you
know our like I said, with one hundred percent customizability
of our service, they can utilize forty hours one week,
(07:29):
twenty the next call us at three am if they
wanted to and say I need someone at six am.
You know, the more notice the better. We can't guarantee
someone on a whim. I always want to throw that
out there, no guarantees with three hours notice. But we
really do try our best. You know, we really do
take that seriously that we're a part of this family's
(07:50):
village and we want to be able to be a
service that others can rely on and trust and know, hey,
if I get called in for overtime or if my
schedule is crazy town next week, I know I have
an agency that cares that I can rely on.
Speaker 1 (08:06):
Yes, absolutely, I am just loving all of this. You
just don't know. Now, let's talk about the franchise opportunity, because,
like I said, I needed you years ago, and I
had thought in my mind to start something like that
because of the pain I had with trying to juggle
(08:30):
a professional, a profession a kid, and it was horrible.
I lived in chuck E Cheese, it was like and
I worked overnight and as soon as I got home,
it was like chuck E cheese till the baby tied
out and then I could go home and go to sleep.
(08:54):
So it was crazy. So let's talk about the franchising opportunity.
Speaker 4 (09:00):
Yeah, definitely. So my vision has always been for my
business for us to expand because I just know we
have a really special model and we employ. One of
the big things about us is we employ all of
our nannies and caregivers, and that in the nanny and
childcare industry world for in home care, sometimes nanny's aren't
(09:22):
treated fairly and families will unknowingly not know that it's illegal,
but pay their nannies under the table, and their nanny
may be working full time and getting paid under the
table or at ten ninety nine when they should have
be a W two, compensated as such and have the
benefits of a W two. So we ended up just saying,
you know what, We're going to employ every single one
(09:43):
of our team members. We're going to offer full healthcare,
we are going to be a career.
Speaker 2 (09:49):
You know, we really.
Speaker 4 (09:50):
Want our team to do this as a career and
you know, reliable and good job. And so that's one
of the big things about our agency and how it
stands out, and so I just knew there are so
many other cities like you were saying, Ida, that need
this care, that need this support for all children of
(10:11):
all capabilities, that need twenty four to seven, that need
one hundred percent customize, customizable options, the modernized childcare and
this modern world we're living in. And I had expanded
to we have renal Las Vegas and Sacramento, and I went,
Holy cow, how am I going to do more by myself?
And so that's when I came to the moment of, oh,
(10:35):
this is a good idea with the franchising, because the
model is just so special and it works so well
truly in any community that has kids and has a need,
and we just I decided that franchising was going to
be the best opportunity for us to grow and for
other families to utilize this resource, and then also to
(10:57):
find other powerful entrepreneurs that see this vision and mission
and want to be a part of it. So yeah,
we seriously just started the franchising. We just partnered with
our first duo, who I think are phenomenal and are
going to go great places. And you know, it's just
(11:18):
finding people that I know have the drive and the
passion for this the way that I do, and just
giving them all the tools that I've learned over the
years so they don't have to trial and error just
as much as I did. And so, yeah, we're franchising
in the US and Canada, and we are hoping to
find more phenomenal people that want a phenomenal business with
(11:42):
a great purpose to join us on this because it
really is phenomenal. I make I am totally biased because
it's my business, but I know it's I think it's
the best thing, and I love it and I just
love that we are able to help so many people.
You know, we employ over seventy five amazing, amazing women,
(12:03):
which is just so empowering and phenomenal to have just
such an awesome women led team, and I just know
we're gonna do great things.
Speaker 1 (12:12):
You already are, my beer, You already are. So how
do people connect with you for your services and to
learn more about your franchise?
Speaker 4 (12:24):
Yeah? Absolutely, so they can connect with us on lifetime
of Lovenannis dot com. That's our website, and there is
a contact us form that you can mention that you're
interested in the franchising opportunities, or you can also email
me at Carson at lifetime Offlove Nannies dot com and
I will send you all this info so you can
(12:47):
share it as well if anyone is looking to connect.
I'm always loving even if it's not regarding franchising. If
someone just wants to connect and they have an agency
and they want to chat about it, or they're considering
starting their own, I can chat about this stuff all
day long. I love it. So feel free to give
me a ring, shoot me an email. I'd love to connect.
Speaker 1 (13:07):
Out writing man. So let me talk a little bit
about training because I heard you said you do deal
with special needs children. So what does your training look like?
Speaker 4 (13:21):
Yeah, so all of our nannies undergo a ten tier
screening process that includes references, cpr SIDS, First Aid background
checks including driving records, and then we also go through
a training and orientation with them, and our training really
just goes over. How can you make the best impression
from the start to the finish of your shift? How
(13:43):
can you genuinely connect with a child? If a child
has behaviors that maybe you have not seen before, how
can you connect with that child to really understand their
needs and make sure that you know, they are in
the safest held place possible while the parents aren't around.
We have a lot of nannies of different backgrounds. We
have nannies that have done special needs, like a special
(14:07):
needs teacher in you know, whether it's high schools or preschools.
We have mothers themselves. We have individuals that are going
to school to be a nurse or to be a teacher.
We have those that are teachers and work with us
during the summer. It really is a vast range. So
we really try to hire as diversely as possible because
(14:31):
every family's need is so diverse. You know, no, no
household is the same. Everyone has their unique needs and
you know, the way their home is ran is so
different than their neighbors that we want to make sure
that we're hiring as diversely as possible, with different backgrounds
and understanding and educations, because one nanny is not going
(14:52):
to be the best fit for everyone, you know, we
want to make sure that we have multiple options to
choose from to really hand in on supporting them in
the way they need too.
Speaker 1 (15:01):
Sure, that's very true. Now let me ask about suppose
there's a child that might need medication and things like
that is their certification for that or how does that work?
Speaker 4 (15:15):
Well, most definitely, you know, we've had as far as medication,
we can give medication. We have a medication distribution for
him that the family fills out, and then we know
the dosage to give and we have the nanny, you know,
message them confirmed, do all the different steps we can
give medication. We've also had children with feeding tubes previously,
(15:37):
where you know, I think even if the nanny does
not have experience, for example, with a feeding tube, we
had a family that the mom was like, Hey, I
am completely willing to train the nanny on exactly what
my kids needs are Like, the feeding tube is not
as scary as it sounds. We just want someone that
will come in love them, you know like we do,
(15:59):
and help with his feeding tube and give him his meals.
And we had a nanny that was like, hey, I'm
totally up for the challenge. I'd love to learn this.
She had never done feeding tubes before, and she was
with that family for a very long time to come
and was they were like the perfect pair. Ever, so,
I think if the nanny doesn't have previous experience and
(16:20):
something of those sorts. But the parents are willing, you know,
they know their kid best. They can give the best
training possible for their individual child. So if they're willing
to train and show the nanny the ropes of hey,
this is how it needs to be done and this
is what works best. You know, It's just like any
other kid that you know may not have a feeding tube.
They have different quirks and ways about them, and you know,
(16:42):
it's the same thing. And as long as someone's willing
to learn and you know, be educated on something new,
I think learning things new is a good thing in
human nature to do. So yeah, you know, we if
we just really want people on our team that have
a willingness to learn and a passion for kids. And
you know, if they have those two things, they'll be
(17:04):
successful in this position.
Speaker 1 (17:06):
Yes, absolutely. I mean anything that deals with the human
you have to definitely have that passion first, you know,
because if you're trying to do things for money when
it deals when it pertains to helping people, then you're
not the right person.
Speaker 4 (17:28):
Oh yeah, agreed. It definitely takes a specific person, it
really does. And I always say, like patience is the
number one attribute in all of our team members, because
you've got to be patient. You know, you have to
be patient. We're dealing with, you know, these teeny tiny
young minds that are our next generation, and they're still
(17:51):
learning their little personalities and quirks and likes and dislikes,
and their personality is changing on a daily basis at
this point, you know, and you know, you just have
to have the patience that kids make mistakes. You've got
to allow them to make the mistakes. You've got to
allow them to pick themselves back up. You've got to
console them like you have to have a heart for
(18:12):
it or else. You know, it's just it's not the
job you go into to make a million dollars. It's
the job you go into to you know, help and
do meaningful work and also make a good living while
doing so.
Speaker 1 (18:28):
Yes, it's all about making a difference.
Speaker 4 (18:31):
Hands down, hands down.
Speaker 1 (18:34):
Yes, yes, indeed, Wow, this is this is awesome. I
am so proud of what you're doing cause this is
this is really really a needed thing and your heart
is definitely in the right place. So I'm so I
have one other question now, discipline, because we all know
(18:55):
kids can sometimes take you there. How's that handle?
Speaker 4 (19:01):
Yeah, So, you know, we have so many families, kind
of going back to the unique needs of households, we
have so many families. Their disciplinary styles are so vastly different.
We have seen just about everything you can imagine. You know.
One of the things in our training that we say
is we do not do timeouts. We take a break
(19:22):
because in the real world, as an adult, I'm not saying, Okay,
I did something bad, I'm going in time out. If
I get overstimulated or overworked, I need to take a break.
So we try to form any discipline or corrective actions
with children in a way that makes sense for as
(19:42):
they grow they can self regulate and say, hey, I'm
feeling really overstimulated that my brother just took my toy.
I'm going to go ahead and I'm going to walk
into the other room and take a break because I
need to take some breaths. So we have different tools
and disciplinary styles that we take on as an agency.
(20:05):
That's if the family doesn't say, hey, this is our
exact disciplinary style, we have the nannies follow ours. Where
we're taking breaks, we're taking breaths, we're validating feelings, we're
talking through things, like, hey, you seemed really upset when
that happened. Tell me about that. Okay, you you know,
ended up hitting your brother when this happened. What could
(20:26):
we do? What are some different options next time where
we're not hurting someone else and we're able to sit
down with our emotions and understand what's going on. What
can make you happy to get you out of this
anger that you're feeling or this sadness that you're feeling,
you know. And I just think really getting on a
kid's level and talking to them like they're little many
adults like hey, I know you're frustrated. I would be too,
(20:48):
you know, that would make me so angry if someone
stole the toy from me, you know. I think just
getting on their level and validating their emotions of like, hey,
it's totally fine to feel angry, It's totally fine to
be upset, it's fine to cry, Like these are all good,
fine emotions to have that you're going to have for
the rest of your existence. But how can we better
(21:10):
handle these emotions when they come up versus throwing everything
and screaming and it's the end of the world. Because
trust me, as as an adult, I sometimes want to
throw everything and scream and feel like it's the end
of the world. But thankfully I've been taught previously that
that is not the way to handle things. And so
I think it's just really important at such a young
age to instill, you know, different tools for the kids
(21:34):
to put in their you know, emotional toolbox of I
need to learn how to self regulate. I need to
learn when I'm feeling starting to feel in my stomach
that I'm getting a little bit angry, what can I
do when this happens so it doesn't get to the
boiling point?
Speaker 2 (21:49):
You know.
Speaker 4 (21:50):
I I just think too sometimes with toddlers, especially redirection,
not even really talking about the emotion. Sometimes they're just
mad to be mad, and I think just redirecting them
to something that is completely different than what they were
doing that is like, oh my gosh, look over here,
(22:10):
look how cool this thing is, and then they're just yep,
everything's good now. So, you know, I think it just
depends on this situation. But I mean, in a general sense,
we really just try to follow the family's disciplinary style,
and if we don't have a specific one, that's what
I just describe to you. But it's basically written down
and explained out in much better terms. Is what we
(22:34):
have the nanny's follow.
Speaker 1 (22:36):
Yes, because like you said, every personallypsy is different and
it changes a lot.
Speaker 4 (22:45):
Oh yeah daily. Sometimes we'll have nanny's calls and be like,
oh my gosh, Like you know, this kiddo was absolutely
obsessed with Paw Patrol. Now he wants everything Paw Patrol
out of his room and he's now into Spider Man
cannot stand Poppatrol. And we're like, didn't he just like
paw Patrol like two days ago when he came in
(23:05):
the office and he was wearing Profittrol pajamas and didn't
want to take them off. Okay, now everything's changed. Yeah,
it's it's it's constantly constantly changing, never ending. And I
think that's what's really cool about, you know, this job
as a career too, is it's so cool to start
with such a teeny tiny little human and then just
watch them grow over the years. I mean we've had
(23:27):
nanny's with their families for years and years, and i
mean how special is that to start with someone when
they're a newborn and then you're at their first day
of kindergarten, you know, sending them off and they're in tears,
You're in tiers. I mean, it's just such a full circle,
beautiful moment. It just really is such a special career.
(23:48):
I just think it's the coolest.
Speaker 1 (23:50):
Yes, it is. It is very special. Now, what about
learning and you know, homework and oh, you know all
the stuff to come with kids at all ages.
Speaker 4 (24:03):
Oh yeah, no, we help with all ages, so that
includes we do a lot of before and after school care.
So typically those shifts are very filled with the homework
and unpack your lunch box and let's you know, do
the dishes together, and let's do your chore list while
I do mine, you know, homework. We have on that
point too. Actually, I know, we've had quite a few
(24:25):
families that come to us because they homeschool, and so
we'll have a lot of nannies that are in the
home from nine to five Monday through Friday with the kiddos,
maybe they're eight and ten. And then nanny really takes
on that teacher role and is you know, their teacher
so to speak, and is helping with all of the curriculum,
the homeschool curriculum and teaching them and basically having like
(24:47):
a personalized one on one teacher with their children in home.
We've actually seen a lot of that since COVID. You know,
so many of the kiddos were homeschooling and a lot
of them did not go back in to school after
that transition. I guess families just realized, hey, this fits
us better and we like it more. And so we
have a lot of nannies that take on those teacher
(25:10):
roles with the homework, the curriculum, you know, the full
full nine yards.
Speaker 1 (25:14):
Oh that's wonderful because our homeschooled and I definitely could
have used all that. And this was way before the
pandemic was even thought about at homeschool. So yes, you've
got it all covered. Course. I am just loving what
you're doing. And again, how do people connect with you?
Speaker 4 (25:38):
Yes, so on our website, we also have Instagram and
Facebook Lifetime of Love Nanny's you can find us. You
can honestly just type us in on Google and all
of our stuff will populate and pop up for you.
But yeah, super happy to connect. And we do corporate
(25:59):
event care, so we travel all over the US and
so if you reach out to us and we're in
your area, I'd love to grab coffee and you know,
pick each other's brains and talk more about this, but yeah,
it was. It was such a pleasure being on Idea
and I sow very much appreciate your time and all
(26:20):
of your kind words. When you said you're proud of me,
that just means so much. That's like the kindest thing
someone can say. So thank you for that.
Speaker 1 (26:27):
Oh, you are so welcome because you're serving a huge
you're solving a huge problem. I mean so huge, you know,
because even companies that might have child care services, they
are limited to how long they are available, and that's
(26:48):
usually a nine to five, maybe six or seven type scenario,
but it doesn't cover that twenty four hours kind of
space where a lot of mothers and families find themselves
working all I outs, especially if a woman is a
(27:08):
police officer. They don't fit that nine to five.
Speaker 4 (27:13):
Model exactly exactly. Yeah, And you know that's what was
just so crazy to me when I found out that
Reno did not have any twenty four to seven options.
We had a daycare out here, but it had closed
down and nothing else you know, existed that was twenty
four to seven or that was marketing that it was
twenty four to seven so yeah. I mean, it's just
(27:35):
such a need in every community. It really is just
like you say, you know what the police officers or
the doctors or the nurses. You know, it's it's just
a really large need. You know, the typical nine to
five isn't so typical anymore. And there's so many families
that work from home where maybe they don't have a
ton of meetings on Wednesdays, but they need care on Monday, Tuesday, Thursday, Friday.
(27:56):
To be able to say, hey, these are my needs
and I don't need addition care where I'm not needing
to receive. It is really, i think special for families
to have that flexibility, you know. So yeah, thank you.
Speaker 1 (28:11):
Wow, Wow, you definitely got to come back or soon
because I love talking to you. I can feel your passion.
It's just you know, you definitely in the space you
belong in.
Speaker 4 (28:24):
Thank you, Ida, I really appreciate that. Thank you so
much for this platform and allowing me to share my passions.
Speaker 1 (28:31):
Absolutely, and thank you also, audience for tuning in. We
know we appreciate you as well. Thank you to our
guests and you our values audience. Let's stop you about it.
Speaker 2 (28:47):
We truly appreciate you. Many blessings to you and yours
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