October 21, 2025 • 36 mins
We're privileged to host a true franchise veteran, a coach, author, speaker, and consultant who has made it his mission to simplify the often-complex world of franchising. Giuseppe Grammatico excels at guiding candidates not just to a business model, but to the "business smile"—that perfect fit that suits their desired lifestyle.
Giuseppe Grammatico is a franchise veteran, coach, author, speaker & consultant who simplifies the process of franchising and excels at guiding his candidates to the business model that best suits their desired lifestyle. His greatest joy is helping people realize the American dream and sharing the freedom that comes from franchising. With over twenty years in franchising, both as an owner and consultant, Giuseppe has seen firsthand how franchising can be a launchpad for entrepreneurship and freedom and I’d love to share that perspective with your listeners. Giuseppe’s approach centers on simplifying what can be a complex journey. He has guided more than 200 people into business ownership, many for the first time, using a tailored process to match them with opportunities that fit their goals. Having built on a foundation of sales, marketing, and management, he is passionate about helping others move past the overwhelm and into confident decisions about their future.
CONTACT DETAILS:
Email: gg@ggthefranchiseguide.com
Company: GG The Franchise Guide
Website: https://ggthefranchiseguide.com/
Social Media:
LinkedIN - https://www.linkedin.com/company/gg-the-franchise-guide
Facebook - https://www.facebook.com/GGTheFranchiseGuide
Instagram - https://www.instagram.com/ggthefranchiseguide/
Tiktok - https://www.tiktok.com/@ggthefranchiseguide
X - https://twitter.com/ggfranchguide
Free Book Download: https://ggthefranchiseguide.com/book-landing-page/
Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.
Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services.
Giuseppe Grammatico is a franchise veteran, coach, author, speaker & consultant who simplifies the process of franchising and excels at guiding his candidates to the business model that best suits their desired lifestyle. His greatest joy is helping people realize the American dream and sharing the freedom that comes from franchising. With over twenty years in franchising, both as an owner and consultant, Giuseppe has seen firsthand how franchising can be a launchpad for entrepreneurship and freedom and I’d love to share that perspective with your listeners. Giuseppe’s approach centers on simplifying what can be a complex journey. He has guided more than 200 people into business ownership, many for the first time, using a tailored process to match them with opportunities that fit their goals. Having built on a foundation of sales, marketing, and management, he is passionate about helping others move past the overwhelm and into confident decisions about their future.
CONTACT DETAILS:
Email: gg@ggthefranchiseguide.com
Company: GG The Franchise Guide
Website: https://ggthefranchiseguide.com/
Social Media:
LinkedIN - https://www.linkedin.com/company/gg-the-franchise-guide
Facebook - https://www.facebook.com/GGTheFranchiseGuide
Instagram - https://www.instagram.com/ggthefranchiseguide/
Tiktok - https://www.tiktok.com/@ggthefranchiseguide
X - https://twitter.com/ggfranchguide
Free Book Download: https://ggthefranchiseguide.com/book-landing-page/
Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.
Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
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Speaker 2 (02:13):
Welcome to Just Minding My Business.
Speaker 1 (02:15):
I'm happy that you joined us today and I am
so excited to bring to you a franchise veteran coach, author,
speaker and consultant who's going to simplify the process of
franchising and excels at guiding his candidates to the businessmand
(02:39):
of that best suits their desired lifestyle. So, without further indeed,
mister G, that's the.
Speaker 4 (02:49):
J Giuseppe Gramatica. It's a mouthful, but yeah, G is
a lot easier. So G G's cool. That's much much simpler.
Speaker 1 (03:01):
Okay, So let's get right into this one of the things.
So you're doing franchise, can you tell audience basically what
a franchise is and how can they benefit from it?
Speaker 4 (03:17):
Sure, a franchise the best way to put it is
a business on training wheels. A franchise is a proven
business system. So someone has already kind of figured out
the best way of doing business. Uh, maybe they put
together vendor relationships, policy and procedures, best best way to
go about marketing. H So you have an entire system
(03:40):
that once you invest in that franchise, you have one
hundred percent access to. So that that is what a
franchise is. And you know, as far as helping people
invest in a franchise, you know, a franchise is for
someone that wants everything built for them so they can
hit the ground running much much quicker. It's for someone
(04:01):
that really wants the system built. They don't want to
figure out the brands, the logos, the best way of
doing business. It's really all put together for them so
that they could take advantage of that system. And that's
who's a good fit for a franchise, people that want
those systems in place. So there's a franchise in every industry.
Four thousand franchises roughly in the US alone. So if
(04:24):
you can think of a business or industry, more than
likely there'll be a franchise.
Speaker 1 (04:30):
Okay, wow, so tell us what type of people tendedly
geared toward a franchise.
Speaker 4 (04:37):
Yeah, So you know when when people are looking at franchises,
you know there there's obviously a couple things. Number one
is following systems, following those procedures. You know, if you
buy a McDonald's, then you're you're planning on running with
those systems, utilizing their menu and infrastructure and how to
build out a location. People that have access to capital,
(04:58):
you know, those are other things, and you know, access
to capital, there's there's going to be a franchise fee involved.
There's plenty of other costs and variables and things like
that that you would incur with any other business. But
an advantage of a franchise is that they're going to
put together kind of a low and a high end
kind of range when it comes to the investment, based
(05:19):
off of the feedback they receive from their franchisees. So,
you know, people that also do excel and our good
fits for a franchise understand the value. You know, yes,
the franchise or is going to charge a five to
ten whatever that percentages and royalty, but the better question
is what am I getting for this royalty? What kind
of support, what kind of training just you know what
(05:43):
kind of access am I getting and speaking with maybe
one hundred other of my fellow franchisees to really you know,
have this built in mastermind of sharing ideas, maybe even
getting in on various marketing campaigns like we're we're in
neighboring states and you know, we can share if there's
a big enough job or even marketing campaign.
Speaker 5 (06:03):
So uh so there's a lot of advantage.
Speaker 4 (06:05):
So it's really for the person that that understands the
advantages of what they're getting want to get up and
running relatively quickly and not recreate the wheel.
Speaker 2 (06:14):
Okay, and I'm you.
Speaker 1 (06:16):
Know what, some days I'm like leaning more to more
towards franchise. It is a lot of work building a
business from scratch, from the ground up. It's a lot
of I mean not to say that the franchise doesn't
have have its challenges, but with systems already in place,
you know, all you got to do is follow directions
(06:37):
pretty much, staffing already in place, revenue in place.
Speaker 4 (06:47):
It's a it's a it's a guy. You know, it's
a guy. I tell everyone there, it's a franchise is
a risk.
Speaker 5 (06:51):
You know, there's you know.
Speaker 4 (06:54):
You're you're following that system. You really have to follow
that that system you know they're going to give you.
There's going to be marketing in place, but you still
have to monitor the marketing, monitor the KPIs and things
like that. So there's this concept I say active. It's
not a passive opportunity. It's really whether you're full time
or maybe semi absentee we call it. Maybe you're part
(07:15):
time in the business, you're balancing a job to get
up and running. There's still this you know, you need
to make sure that you hire the right people, go
to the trainings with your especially if you have a
general manager, and plan accordingly. You know, have the financial
reserve just like any other business that franchise. Although there's
a lot of advantages, maybe take a little bit longer
to get up and running. Maybe there the economy is,
(07:39):
as you know, heading south. Maybe there's some craziness, there's
some uncertainty in the world. You know, have those cash reserves,
get those financials in order so that if you do
have a slow few months, you're not worrying about staying
keeping the lights on.
Speaker 5 (07:54):
You do have access to that capital.
Speaker 2 (07:56):
Yes, yes, indeed, so.
Speaker 1 (08:01):
Your company how do you guide your clients through the process,
GG the franchise guy.
Speaker 5 (08:09):
GG.
Speaker 4 (08:09):
Yeah, because it's so much easier to say, it's we simplify.
So essentially what we do is the number one and
most important thing is right out the gate, let's figure
out together on a twenty minute call, if a franchise
maybe the right fit before we explore brands. So we're
going to go through things like financials, do you have
the cash in the investment. We're going to go through
(08:32):
things like timeframe. If your time frame is not to
open but to make a decision over six months, it's
a year or two, we keep it a little bit
more high level, no real reason to look at brands,
because brands are based off of availability, just like when
you're looking to buy a home. So if the timeframe
is above six months, we always say, let's just keep
(08:54):
it high level until we get closer to that timeframe
so we can start looking at brands. And then, as
I mentioned, you know, are you okay following the system?
So that's kind of you know the system, So that's
the first phase. After that, it's really figuring out, Okay,
franchise sounds like it could be a good fit. Let's
reverse engineer the process with the end in mind. You
(09:15):
know what are we trying to achieve? For me, it
was my why. It was it was time freedom more
than anything else. I started before the kids were born,
and I said, I want to not miss any of
the events in my family owned the restaurant, missed a
lot of events and activities. I didn't want that. So
I invested in a business created some time freedom so
(09:38):
that I became a soccer coach and then fourteen years
never missed a soccer game. So that's my big accomplishment,
my why. Never missed my daughter's activities and the girl
Scout events and things like that.
Speaker 5 (09:51):
So you know, why are we doing this?
Speaker 4 (09:53):
Because that why is as you know of being a
business owner, it's you know, your business could be cyclical.
There's going to be some down months, maybe a down year,
and you that why is that reminder of why you got.
Speaker 5 (10:04):
Into business ownership?
Speaker 4 (10:06):
Uh? And then we look at what the brand looks
like from us the standpoint of what's your investment and
we educate on funding strategies. What do your employees look like?
And what I mean by that is are they w
two employees? Are they ten? Ninety nine contractors. Are they
highly skilled in their trade? Are they not not as
highly skilled? We look at one of the most important
(10:29):
things that has actually missed is what is the franchise's
role in the business.
Speaker 5 (10:34):
You know, what are you doing?
Speaker 4 (10:35):
So if the widget is cybersecurity, that's a service you offer.
But the role of the franchise e is to talk
to small ten new small businesses every single day. Are
you okay with that role? And that's where I get
really clear on. We look at location brick and mortar
versus home based business, and there's twelve different characteristics or
(10:56):
areas we look at. Once we end we just had
a call about a two hours ago. Once we get
clear on what the ideal business looks like, we summarize
it in what we call a franchise model, and then
we go to work to see what's available in your market,
both with new franchises as well as resales.
Speaker 2 (11:14):
Okay, so it's almost like bon I'm so speak.
Speaker 4 (11:19):
In some areas, it's it is you know, what are
the requirements of the home.
Speaker 5 (11:23):
Do you need a pool? Do you not? If it
doesn't have a pool, is there a pool nearby?
Speaker 1 (11:29):
You know?
Speaker 5 (11:29):
Is there a pool club? So we look at all
those aspects.
Speaker 4 (11:33):
But just like buying a home, you need to get
your finances in order, which is exactly what you're going
to do here and in depending on the state. I'm
in New Jersey, you need an attorney to buy and
sell a home. That's not the case in every state.
We recommend a franchise attorney to review the documents for
peace of mind that there aren't any red flags or
some areas in question that they need a little bit
(11:54):
more clarification on. So it's a it's a holistic approach
in figuring this out. I even bring other people to
the table, like you know, someone that can maybe help
you sell the business, as crazy as that is to say,
you haven't even purchased the franchise, how to sell the business?
What are typical variable or I should say multipliers on
(12:17):
your earnings and what does that process look like? So
I bring a lot of professionals to the table to
eventually help at some point down the road.
Speaker 2 (12:26):
Okay, that sounds like you got every avenue cove it.
Speaker 5 (12:30):
We try.
Speaker 4 (12:31):
It's not perfect, but we're trying to always improve and
get better.
Speaker 1 (12:35):
Yes, Now do you have some people that buyers that
come in and buy a franchise and maybe hold it
for five years and then want to sell it.
Speaker 4 (12:46):
Yeah, everyone is part of one of those characteristics we
talked about. It's what is your What is the plan?
Is a plan to you know, grow it in three
to five years and sell it and grow the revenue
and profitability as fast as possible. You may go in
one direction, one type of franchise, but if it's to
create a legacy, pass that business down to the children
(13:07):
and in generation to generation, maybe it's a different strategy.
Maybe it's a different franchise because now you're looking at
a much longer you know, kind of growth. You know,
you're looking at twenty thirty, fifty years down the road.
So we're going to look at brands a little bit differently.
The good news is that there is no right or wrong.
We're still going to make sure the brands check off
(13:28):
all the boxes and guess what life happens. And I
can tell you from experience and talking with others. Sometimes
you want to create generational wealth and pass it down
and your kids don't want the business, or they go
to school, or they're like, you know, I'm really liking
my job. I don't want to I don't want anybody
with the business, and that's okay. There's still an ability
(13:49):
to sell or maybe set up an ESOP where you're
giving an empowering an employee to purchase, you know, a
little by little, maybe over the course of five to
ten years, shares the business so that they eventually own
an outright over a five or ten year period. So
things happen, and that's the beauty of franchises. If things change,
that's okay, But ultimately we still want to make sure
(14:11):
the match is perfectly there, so it's a good fit
and it's a sustainable business.
Speaker 5 (14:16):
Yeah.
Speaker 1 (14:17):
So if people want to contact you about purchasing or
getting started with this activity, how do they do so?
Speaker 5 (14:24):
Yeah, go right to my website's gg my initials so
Gg The Franchise Guide g U I D. E. So
Gg The Franchise Guide. I wrote a book called Franchise Freedom.
It's my exact blueprint and helping you find business.
Speaker 4 (14:38):
You can purchase on Amazon or download it for free
right on the website. We have a podcast also called
Franchise Freedom. Just type in a subject and it'll find
of two hundred and fifty two shows, any shows that
match that topic. And if you're in the really early stages,
there's an FAQ page.
Speaker 5 (14:58):
Twenty five FAQs we get on a daily basis, so
we try to cover it all. There's no cost for
our service.
Speaker 4 (15:05):
We are paid directly from the franchise companies a referral fee,
just like a real estate agent. And if you're ready
to talk now and just you know, hey, I got
the book, but I want to just dive in and establish,
you know, if a franchise may or may not be
a good fit at this point in time.
Speaker 5 (15:22):
You could book a call. There's three quick questions, access
to my calendar. It's twenty minutes.
Speaker 4 (15:27):
We'll figure out together if it fits there. But no commitment,
no cost, no contracts. We'll talk about you know what,
you know, what's to come down the road with the
future calls. But we're really here to help educate and
figure out franchise may be the right fit.
Speaker 1 (15:43):
Yeah, so that's important that sometimes people are just kind
of searching and they don't really know what. They don't
know correct want you stand. They just out there feeling
the waters to see what attracts to them.
Speaker 5 (16:00):
Yeah.
Speaker 4 (16:00):
I always say, if you don't like your job, the
grass isn't always greener, you know, by by owning a business.
Maybe it's just a different job, or maybe it's just
your manager or the company you're with. So I think
you owe it to yourself to explore all options, whether
it be business ownership, real estate keeping, your job side, hustles, whatever,
(16:21):
whatever you're looking into. Explore the options, figure out what's
the best fit for you. I really like to empower people.
You don't need education, you don't need money, you don't
need a you know, a family of entrepreneurs to do
any of this franchising or for people you know, with
the willingness to to really you know, in the mindset
of following the system and growing this thing, you know,
(16:44):
making an impact not only for their families but for
their communities.
Speaker 5 (16:48):
And that's where we help a lot of people.
Speaker 4 (16:50):
But our job is also to shoot you straight and
uh and let you know that it's it's a journey.
You know, there's going to be good months, maybe not
so great months. You know, these are the things to
consider and the expectations and the things that you'll go through,
especially in that first year of like what the heck,
you know, some cases, what the heck did I do
to I'm.
Speaker 5 (17:08):
So glad I did this.
Speaker 4 (17:09):
So there's there's different cycles, different stages, I should say,
but it's it's really exciting. Everyone has different goals. Some
people just want to make as much money as possible.
That's financial freedom. For me was more time freedom. But
you have other freedoms. You have freedom of location, freedom
of purpose, and freedom to work with the people you
(17:31):
enjoy working with, unlike maybe your job. You can decide
the clients you're working with, a type of client, fire
or client.
Speaker 5 (17:39):
Those are the five freedoms that Dan.
Speaker 4 (17:40):
Sullivan talks about and strategic coach which is really helpful,
and it could be a combination of all five or
specifically just one. But find find your why, find your
reason for doing this, and then we can explore together
if the fits there. And we cover all the US
and Canada, So if you fall in any any one
of those areas, or or thinking of moving to the States,
(18:01):
any to the US, we can actually help you and
walk you through that process.
Speaker 1 (18:06):
Wow, that's awesome, And I like how you emphasized on
the why, because that's the most critical part of any decision.
Speaker 2 (18:15):
Why am I doing this?
Speaker 5 (18:17):
Yeah? Why I want to do it? Right?
Speaker 4 (18:20):
I mean, I mean you you know, I own a business.
I'm self employed twenty years. You own a business. When
times are rough, you know, for what do you say?
Speaker 5 (18:28):
Why why did I do this? Or you know, what's what?
You know? You have? You have a bad day.
Speaker 4 (18:32):
Maybe maybe you just didn't get enough sleep last night
and everything is just kind of blown out of proportion. So
I think that that you know that you know, time, freedom,
not to miss the kids events. That's pretty important in
my opinion. And yes, you had a bad day, a
client canceled, something happened.
Speaker 5 (18:47):
Okay, well you move on.
Speaker 4 (18:49):
You're still not working for another manager, another company. For me,
it was you know, I'm still not commuting two and
a half hours each way to New York City. I
commuted ten feet from uh you know, I work from
home from my bedroom to my home office. So I
remind myself, like I I created this, I really enjoy
(19:12):
helping other people. And those are the reminders you always
kind of have to just kind of remind yourself about.
Speaker 1 (19:19):
Yes, yes, indeed, because I could definitely relate to the.
Speaker 5 (19:22):
Commute thing because easy hour.
Speaker 1 (19:26):
One way, accident traffic two hours, and I do not
miss it.
Speaker 4 (19:34):
Yes, I don't miss the bus to train it was
like plane, trains and automobiles. Every day it was it
was an accident, yeah, horrible.
Speaker 2 (19:43):
And then you had to get up.
Speaker 1 (19:44):
I had to get up like four o'clock in the
morning to get to work by eight ridiculous.
Speaker 4 (19:51):
Yeah, it was five five, five thirty every morning. And uh,
I don't know how I did it for so many years,
But I said, uh, if I got up at five am,
kids are still if I had we didn't have kids
at the time, but if they were sleeping and then
got home at eight or nine pm with the traffic
and they were in bed, I would never see them.
So for that that why, that's what really motivated me
(20:11):
to say, okay, you know that why it.
Speaker 5 (20:13):
Was really strong.
Speaker 4 (20:14):
Some people's wives are like, yeah, I like change. I
make five hundred thousand a year, and yeah, I'm thinking
of owning a business. A lot of those people not
end up buying a franchise or buying any business because
you know, you know, they're they're doing well.
Speaker 5 (20:27):
There's not enough pain there.
Speaker 4 (20:28):
But if you're truly not liking the job, don't see
the future, maybe recently laid off, there's a pain there. Right,
there's a discomfort there, and people are looking for what else?
And you know, I always say a franchise is definitely
not the right fit. Norse business ownership the right fit.
But I compare it to almost creating a like we
all have insurance. It's almost like creating a safety net.
Speaker 5 (20:52):
You may be.
Speaker 4 (20:53):
Downsize, especially in tech, at some point in time, what
is your company going to give to you. Well, they're
gonna bank thank you for your hard work, and maybe
you get a small severance and maybe a week, maybe
a month, a couple months.
Speaker 5 (21:05):
But what happens after that? And Uh, you.
Speaker 4 (21:08):
Got one income stream and we're blindly investing in a
four to one k that we don't control or manage
aside from the allocation. So why not bet on yourself
have another stream of income? And in my business you
can have you know, twenty streams of income and really control. Like, hey,
you know, maybe the market is and the economy is
(21:28):
going south. I'm going to double down on more recession
resistant areas like healthcare, senior care, water and smoke mitigation,
you know, flood damage, fires and stuff like that. You
can kind of pivot and shift where you really can't
do that when you're employed at a job, you just
end up getting laid off unfortunately. So these are you know,
these are strategies to minimize risk and really create a
(21:51):
safety net.
Speaker 5 (21:52):
Yeah.
Speaker 2 (21:52):
So in today's world, do you definitely have to have
multiple streams?
Speaker 5 (21:57):
And yes, yes, you don't.
Speaker 2 (21:59):
Know from one minute to the next what's gonna happen.
You know so much uncertainty right now that it's kind
of mom blowing.
Speaker 1 (22:08):
It's like nothing and the job situation has been unstateable.
Speaker 2 (22:14):
For a while.
Speaker 5 (22:17):
Absolutely.
Speaker 4 (22:18):
Yeah.
Speaker 1 (22:19):
And I always say when they have money, look funny,
you ain't getting none.
Speaker 5 (22:24):
I mean you, I mean that that is true.
Speaker 4 (22:26):
You really need to know, like you know, they're not
telling you every single thing, So you got to really
watch the news find out who's getting laid off. You know,
AI is is is taking away. It's creating some jobs,
but it's taking away others. Yeah, so you know why
why fight it? There are franchise companies that have invested
millions of dollars to help you get up and running.
(22:46):
And yes, you're gonna be a little bit leaner and
you're gonna have maybe some less staff because the AI
is creating or I should say, schedule your introductory calls.
But I heard stats of some of these systems where
across the country, that caller can can have four thousand
conversations at the same time, make four thousand outbound calls
at the same time, doesn't get tired, doesn't need vacation,
(23:10):
and and and AI is not taking away all you know,
all jobs, but it is making the I know on
the franchise east side a little bit more efficient.
Speaker 5 (23:19):
So instead of a staff of five, maybe you have
a staff of three.
Speaker 4 (23:22):
You still need staff and things like that, but it's
helping with the marketing, it's helping cut back on costs
and the automations.
Speaker 1 (23:28):
Yes, absolutely, absolutely, So let's get it into a little
bit about the different types of franchises that people can
get into.
Speaker 5 (23:38):
Yeah, it's there's so many. I'll give you a range.
Speaker 4 (23:43):
So most people think of fast food, I know, I
know that was the case for me. You know, your McDonald's,
your Chick fil A's, and those are the most popular.
But not everyone wants to be in the food space,
and not everyone has some of that money to invest
in something like McDonald's. So there are I believe not
businesses around business coaching, executive recruitment. Right, we have these
(24:06):
regular small mom and pop businesses national businesses. Now there's
also franchises home services since COVID has exploded with the
services off or to the homeowner because most a lot
of people are still working from home, so cleaning and
roofing and siding. One brand that really took off or
industry was dog waste removal. Believe it or not, I
(24:30):
should say animal waste removal, so coming to the home,
picking up after after the after the dogs, but also
going to an h o A and if they have
you know, picking up we'll call it animal animal waste
and keeping everything clean. But you have you know, you
have everything in between as an expense reduction to help
small businesses cut back on their expenses. You know, we
(24:54):
have things around cybersecurity, believe it or not, you know,
how do we protect small businesses for any any time
a cybersecurity attack. And then you get into things like
health and wellness, IV and vitamin infusions, cryo therapy, helping
people you know, speed up the process of weight loss,
a lot of anti aging, a lot of meal planning
(25:17):
and prep to just your traditional we call them a
small boutique fitness, your gyms, your plates, studios and.
Speaker 5 (25:26):
Things like that.
Speaker 4 (25:26):
So if you could think of the business, there's probably
a franchise. And it's funny when you when you when
you ask to franchise what business they're in, they'll say, Oh,
we're a marketing and sales engine because that's our strength,
and we happen to.
Speaker 5 (25:40):
Be in the fitness space.
Speaker 4 (25:41):
And it's pretty interesting to hear that because they said,
our we have a strong system. We have a great service.
Maybe we'll call it plates, but we have a great
way of bringing in clients into the studio and retaining them.
And this is our system, but it all starts with
how do we create enough interest in the community for
people to sign up. So it's really interesting to hear,
(26:03):
you know, how they describe themselves as a business model.
Speaker 2 (26:06):
Wow, Wow, that's interesting. That sounded really good right there.
Speaker 4 (26:11):
It's a it's a different way of looking at it,
if you you know, if you if you kind of
peel the onion back.
Speaker 1 (26:16):
So, yes, yes, indeed, because I've just interviewed a young
lady who's starting wants to franchise her nanny service, Okay,
which I thought was really really I may connect you
to because she's just trying to get it.
Speaker 2 (26:31):
Do you help people actually create a franchise.
Speaker 4 (26:37):
We we do speak with I'd say probably speak with
one at least one or two people a week in
regards to converting their business or starting a franchise. I
don't help through the whole process, but I find out
kind of what they're looking for at what stage, so
I can put them in touch with There are company
that just specialized in that space. They helped create the
all the legal documents and make sure they get registered
(26:59):
in all the all fifty states as that's also a
challenge to make sure that you understand all the local
law from one state to the next.
Speaker 5 (27:06):
But yeah, we do.
Speaker 4 (27:07):
We do at least one or two calls and figuring
out and make some referrals.
Speaker 1 (27:12):
Yeah, yes, because I just interviewed heard L last week
and she she has a nanny service and it's in
a certain state. But now because the need is so great,
because I swear when I interviewed her, I wish I
had known her when my baby was little. I needed
a nanny like bad because I didn't have regular hours.
Speaker 2 (27:33):
Right, I was in the IT space. So that's not
a nine to.
Speaker 4 (27:37):
Five correct, Yep, that's a lot of hours. But yeah,
it's exciting, it's you know, why do you? Why do
And it goes back to the why why do you
want a franchise? Franchising is one way to grow your business.
You know, other people are assuming a lot of the
risk as well in the investment. So if you're based
out of New Jersey and you know people are buying
in Texas and Pennsylvania and all the rest of the country,
(28:00):
that franchise is taking a lot of the burden. So
that's one gross strategy. You can go corporate owned, you
can go licensing, depending on what the business is, no
right or wrong. It really depends on the goal. How
quickly do you want to grow? Do you want corporate
owned stores? It's going to be a larger investment since
you're putting up the capital to build each in every location.
(28:22):
So everyone always wants to know what's the best way,
and I go, I don't know enough about you to
tell you the best way. You know, what are you
trying to accomplish? If it's speed to growth, you know,
what does that look like? There's definitely a franchise could work,
and in other cases corporate owned maybe the best route.
Speaker 1 (28:39):
Absolutely absolutely, So again, how people connect with you.
Speaker 2 (28:43):
I like the way you explaining this.
Speaker 4 (28:46):
Yeah, it's just just a website, Gigi the Franchiseguide dot
com top right. You can book a call with me
twenty minutes. Love to chat, answer any questions you have.
If you're not.
Speaker 5 (28:59):
Ready to chat, take advantage of the book.
Speaker 4 (29:00):
It's my exact blueprint that I personally used to finding
a franchise. We cover a lot more than franchising. We
cover you know, I kind of put my joke and say,
my doctor Phil had on how to red how to
minimize divorce and issues at home, and that section is
about telling your family, not making a decision and not
(29:22):
informing the family. You know, this is a big financial decision.
It's a big time investment. So if you do have
a family and you are looking to this, let them
know why you are doing this, make sure you have
that buy in, and let them know that first years
it's going to be challenging that you know, mom or
dad or whoever's involve is going to be working a
lot of hours. But we're doing this so that we
(29:43):
can spend more time with you. But that first year
is that growing year, So we talk about that. We
talk about building your team. That team is your financial advisor,
your CPA, your accountant, your attorney, local attorney to your state,
your franchise attorney.
Speaker 5 (30:00):
The list goes on.
Speaker 4 (30:01):
I throw myself in the team as your as your
you know, my expertise is in franchising. But build a
team because you want to make sure that you set
up the right entity and specifically for your state, setting
up a successor plan in the event something were to
happen to you, what happens to your business. I went
five years in business without knowing I even had to
have that. So I talk about that and educate and
(30:24):
really take as much of the stress off and anxiety
as I can and reduce the amount of mistakes. I
made a lot of mistakes. I'm trying to help others
not make those same mistakes.
Speaker 5 (30:35):
So check out the book.
Speaker 4 (30:36):
If you enjoy the podcast, you know, check out the
show and if you're ready to chat, give me a call.
There's it's it's twenty minutes and I guarantee you walk
away learning something new about about yourself as well as franchising.
Speaker 2 (30:49):
Yeah. So the podcast what is that called?
Speaker 5 (30:53):
So the same title as the book.
Speaker 4 (30:55):
We kept the really original franchise Freedom, and we interview
you know, guests, them all over. So we have a
lot of franchise companies on there, and then we have
every We have a lot of companies that touched the process.
So we have franchise attorneys, regular current attorneys CPAs, We've
had financial advisors, anyone that's involved in the in the process.
(31:15):
We've had franchise owners, franchisees that we've helped over the
years give a testimonial and talk about progress and what
the you know, the due diligence process looked like and
where they're at now, and they talk about their journey
from corporate executive to tow franchise owner. I always say
from signing the back of the check to signing the
(31:36):
front of the check, which is I sold that from somebody.
So we have a lot of stories and it's there
to really motivate and just say, listen, I was a
stay at home mom prior to this, and and now
I own a business that covers half my state. I
was a military veteran and had no idea I had options,
and you know, one in six franchisees are coming out
(31:59):
of the military.
Speaker 5 (31:59):
So we talk about their stories.
Speaker 4 (32:02):
And and and the list goes on, and I think
sometimes those stories will click with someone that maybe is
coming out of the military with in a similar situation,
and it clicks and it's like, you know what, maybe
I should talk with Giuseppi and see if the fits
there and maybe put together a timeframe and just say, hey,
everything checks off, but I just got a lot of
(32:23):
personal stuff on my plate. This is something I want
to maybe do in the next couple of years. We
put together a plan. You know, this is get your
finances in order, maybe get the credit score increased a
little bit, and read the book, do a little bit
of homewark. These are some books to read so that
when we talk in the next three or six months,
we can start getting a little bit more specific on
(32:45):
the specific business and what that looks like, and.
Speaker 2 (32:49):
We can people listen to the podcast, so.
Speaker 4 (32:53):
Right on the on the website, we kept it simple,
so you can go to YouTube, so it's Franchise Freedom.
But if you go to the web site and click
on on Forward Slash podcast or there's a there's a
media button up top and you can click on podcasts,
it'll go through and kind of list out all the
shows and then if you prefer audio, you can you
can play it right on there. If you prefer iTunes
(33:16):
or Spotify, click the links. We're on Pandora or on
every single platform you can take a look there. Some
people like YouTube for the for the video. And there's
also a section of guest appearance. We've done about one
hundred guest appearances, covering sometimes random even outside of franchising.
So if there's a very specific topic, like we had
a whole topic on AI, you can also take a
(33:37):
look at that section.
Speaker 5 (33:38):
But uh yeah, Franchise Freedom is the show. Make sure
my name shows up.
Speaker 4 (33:43):
There's my uh my pictures on the on the cover,
and as I mentioned, we cover every topic from selling
to buying the business, to who's a good fit to
who's not to the latest trends in franchising from our
latest conference.
Speaker 5 (33:55):
So I encourage you to check it out.
Speaker 2 (33:58):
Wow wow, wow and more. While I'm just I'm so
glad I met you, mister g.
Speaker 1 (34:05):
This has been very very educational for me, and I
know the audience is like soaking it up and soak
this up.
Speaker 2 (34:13):
So this is awesome and.
Speaker 1 (34:16):
I like to do this again because I learned a
lot and I'm definitely gonna go over to your to
your channel and check that out and probably subscribe because
appreciate it.
Speaker 2 (34:29):
Yeah, because I know people that.
Speaker 1 (34:33):
I've interviewed a lot of people in the franchise business,
but I haven't interviewed people like yourself who just.
Speaker 2 (34:42):
The mindset piece. What's your why?
Speaker 1 (34:46):
Because once you know that, it makes a world of
difference and as to how you're going to move.
Speaker 4 (34:54):
I agree and do an internal audit. You know, what
are you good at, what do you enjoy doing? What
are your skill set?
Speaker 5 (35:00):
So you don't need experience for any of this stuff.
You don't need.
Speaker 4 (35:02):
You don't need to Most of people I help have
never owned the business. What's your transferable skill set?
Speaker 5 (35:08):
Not that it. I worked in it, so that's my
skill set.
Speaker 4 (35:13):
I would challenge you to say, yes, it is your experience,
but what is the skill set? Well, it's managing managing
an IT department. Okay, management is a transferable skill set.
It's networking and talking with other business owners to you know,
maybe convince them into using the IT service. That's networking
and and A and a sales component. That's kind of
being the mayor of the town, getting in the community,
(35:35):
getting to know everyone. So do do an internal audit.
You could do that on your own what are you
good at, what don't you like?
Speaker 5 (35:42):
List all those out.
Speaker 4 (35:43):
That's a great way to narrow what whatever that business
looks like.
Speaker 5 (35:47):
And yeah, I found it helpful.
Speaker 4 (35:49):
And you know, running a business, you're going to be
running wearing a lot of hats to start, and then
as that six to twelve month month markets you can
kind of figure out what your future role is going
to be in the business.
Speaker 2 (36:02):
Absolutely.
Speaker 1 (36:03):
Wow, Well this has been amazing to say the least,
and I really appreciate you taking time out and audience.
Speaker 2 (36:12):
I appreciate you as well, and thank you so much,
mister chief.
Speaker 4 (36:16):
Thanks, this is fun. I really appreciate the invite. I'd
definitely I'd like to do it again.
Speaker 1 (36:20):
Absolutely, thank you to our guests and you our values audience.
Speaker 5 (36:29):
Let's stop you by.
Speaker 2 (36:30):
We truly appreciate you.
Speaker 1 (36:33):
Many blessings to you and yours.
Welcome to Just Minded My Business Media LLC, where you
get information that you can use. I'm your host, Ida Crawford.
Speaker 2 (00:12):
But before we dive in, subscribe to Just Minding My
Business on YouTube.
Speaker 1 (00:18):
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(00:42):
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Speaker 2 (00:44):
Your products and services.
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So grab a cent of paper and get ready for
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Speaker 3 (00:56):
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(02:04):
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Speaker 2 (02:13):
Welcome to Just Minding My Business.
Speaker 1 (02:15):
I'm happy that you joined us today and I am
so excited to bring to you a franchise veteran coach, author,
speaker and consultant who's going to simplify the process of
franchising and excels at guiding his candidates to the businessmand
(02:39):
of that best suits their desired lifestyle. So, without further indeed,
mister G, that's the.
Speaker 4 (02:49):
J Giuseppe Gramatica. It's a mouthful, but yeah, G is
a lot easier. So G G's cool. That's much much simpler.
Speaker 1 (03:01):
Okay, So let's get right into this one of the things.
So you're doing franchise, can you tell audience basically what
a franchise is and how can they benefit from it?
Speaker 4 (03:17):
Sure, a franchise the best way to put it is
a business on training wheels. A franchise is a proven
business system. So someone has already kind of figured out
the best way of doing business. Uh, maybe they put
together vendor relationships, policy and procedures, best best way to
go about marketing. H So you have an entire system
(03:40):
that once you invest in that franchise, you have one
hundred percent access to. So that that is what a
franchise is. And you know, as far as helping people
invest in a franchise, you know, a franchise is for
someone that wants everything built for them so they can
hit the ground running much much quicker. It's for someone
(04:01):
that really wants the system built. They don't want to
figure out the brands, the logos, the best way of
doing business. It's really all put together for them so
that they could take advantage of that system. And that's
who's a good fit for a franchise, people that want
those systems in place. So there's a franchise in every industry.
Four thousand franchises roughly in the US alone. So if
(04:24):
you can think of a business or industry, more than
likely there'll be a franchise.
Speaker 1 (04:30):
Okay, wow, so tell us what type of people tendedly
geared toward a franchise.
Speaker 4 (04:37):
Yeah, So you know when when people are looking at franchises,
you know there there's obviously a couple things. Number one
is following systems, following those procedures. You know, if you
buy a McDonald's, then you're you're planning on running with
those systems, utilizing their menu and infrastructure and how to
build out a location. People that have access to capital,
(04:58):
you know, those are other things, and you know, access
to capital, there's there's going to be a franchise fee involved.
There's plenty of other costs and variables and things like
that that you would incur with any other business. But
an advantage of a franchise is that they're going to
put together kind of a low and a high end
kind of range when it comes to the investment, based
(05:19):
off of the feedback they receive from their franchisees. So,
you know, people that also do excel and our good
fits for a franchise understand the value. You know, yes,
the franchise or is going to charge a five to
ten whatever that percentages and royalty, but the better question
is what am I getting for this royalty? What kind
of support, what kind of training just you know what
(05:43):
kind of access am I getting and speaking with maybe
one hundred other of my fellow franchisees to really you know,
have this built in mastermind of sharing ideas, maybe even
getting in on various marketing campaigns like we're we're in
neighboring states and you know, we can share if there's
a big enough job or even marketing campaign.
Speaker 5 (06:03):
So uh so there's a lot of advantage.
Speaker 4 (06:05):
So it's really for the person that that understands the
advantages of what they're getting want to get up and
running relatively quickly and not recreate the wheel.
Speaker 2 (06:14):
Okay, and I'm you.
Speaker 1 (06:16):
Know what, some days I'm like leaning more to more
towards franchise. It is a lot of work building a
business from scratch, from the ground up. It's a lot
of I mean not to say that the franchise doesn't
have have its challenges, but with systems already in place,
you know, all you got to do is follow directions
(06:37):
pretty much, staffing already in place, revenue in place.
Speaker 4 (06:47):
It's a it's a it's a guy. You know, it's
a guy. I tell everyone there, it's a franchise is
a risk.
Speaker 5 (06:51):
You know, there's you know.
Speaker 4 (06:54):
You're you're following that system. You really have to follow
that that system you know they're going to give you.
There's going to be marketing in place, but you still
have to monitor the marketing, monitor the KPIs and things
like that. So there's this concept I say active. It's
not a passive opportunity. It's really whether you're full time
or maybe semi absentee we call it. Maybe you're part
(07:15):
time in the business, you're balancing a job to get
up and running. There's still this you know, you need
to make sure that you hire the right people, go
to the trainings with your especially if you have a
general manager, and plan accordingly. You know, have the financial
reserve just like any other business that franchise. Although there's
a lot of advantages, maybe take a little bit longer
to get up and running. Maybe there the economy is,
(07:39):
as you know, heading south. Maybe there's some craziness, there's
some uncertainty in the world. You know, have those cash reserves,
get those financials in order so that if you do
have a slow few months, you're not worrying about staying
keeping the lights on.
Speaker 5 (07:54):
You do have access to that capital.
Speaker 2 (07:56):
Yes, yes, indeed, so.
Speaker 1 (08:01):
Your company how do you guide your clients through the process,
GG the franchise guy.
Speaker 5 (08:09):
GG.
Speaker 4 (08:09):
Yeah, because it's so much easier to say, it's we simplify.
So essentially what we do is the number one and
most important thing is right out the gate, let's figure
out together on a twenty minute call, if a franchise
maybe the right fit before we explore brands. So we're
going to go through things like financials, do you have
the cash in the investment. We're going to go through
(08:32):
things like timeframe. If your time frame is not to
open but to make a decision over six months, it's
a year or two, we keep it a little bit
more high level, no real reason to look at brands,
because brands are based off of availability, just like when
you're looking to buy a home. So if the timeframe
is above six months, we always say, let's just keep
(08:54):
it high level until we get closer to that timeframe
so we can start looking at brands. And then, as
I mentioned, you know, are you okay following the system?
So that's kind of you know the system, So that's
the first phase. After that, it's really figuring out, Okay,
franchise sounds like it could be a good fit. Let's
reverse engineer the process with the end in mind. You
(09:15):
know what are we trying to achieve? For me, it
was my why. It was it was time freedom more
than anything else. I started before the kids were born,
and I said, I want to not miss any of
the events in my family owned the restaurant, missed a
lot of events and activities. I didn't want that. So
I invested in a business created some time freedom so
(09:38):
that I became a soccer coach and then fourteen years
never missed a soccer game. So that's my big accomplishment,
my why. Never missed my daughter's activities and the girl
Scout events and things like that.
Speaker 5 (09:51):
So you know, why are we doing this?
Speaker 4 (09:53):
Because that why is as you know of being a
business owner, it's you know, your business could be cyclical.
There's going to be some down months, maybe a down year,
and you that why is that reminder of why you got.
Speaker 5 (10:04):
Into business ownership?
Speaker 4 (10:06):
Uh? And then we look at what the brand looks
like from us the standpoint of what's your investment and
we educate on funding strategies. What do your employees look like?
And what I mean by that is are they w
two employees? Are they ten? Ninety nine contractors. Are they
highly skilled in their trade? Are they not not as
highly skilled? We look at one of the most important
(10:29):
things that has actually missed is what is the franchise's
role in the business.
Speaker 5 (10:34):
You know, what are you doing?
Speaker 4 (10:35):
So if the widget is cybersecurity, that's a service you offer.
But the role of the franchise e is to talk
to small ten new small businesses every single day. Are
you okay with that role? And that's where I get
really clear on. We look at location brick and mortar
versus home based business, and there's twelve different characteristics or
(10:56):
areas we look at. Once we end we just had
a call about a two hours ago. Once we get
clear on what the ideal business looks like, we summarize
it in what we call a franchise model, and then
we go to work to see what's available in your market,
both with new franchises as well as resales.
Speaker 2 (11:14):
Okay, so it's almost like bon I'm so speak.
Speaker 4 (11:19):
In some areas, it's it is you know, what are
the requirements of the home.
Speaker 5 (11:23):
Do you need a pool? Do you not? If it
doesn't have a pool, is there a pool nearby?
Speaker 1 (11:29):
You know?
Speaker 5 (11:29):
Is there a pool club? So we look at all
those aspects.
Speaker 4 (11:33):
But just like buying a home, you need to get
your finances in order, which is exactly what you're going
to do here and in depending on the state. I'm
in New Jersey, you need an attorney to buy and
sell a home. That's not the case in every state.
We recommend a franchise attorney to review the documents for
peace of mind that there aren't any red flags or
some areas in question that they need a little bit
(11:54):
more clarification on. So it's a it's a holistic approach
in figuring this out. I even bring other people to
the table, like you know, someone that can maybe help
you sell the business, as crazy as that is to say,
you haven't even purchased the franchise, how to sell the business?
What are typical variable or I should say multipliers on
(12:17):
your earnings and what does that process look like? So
I bring a lot of professionals to the table to
eventually help at some point down the road.
Speaker 2 (12:26):
Okay, that sounds like you got every avenue cove it.
Speaker 5 (12:30):
We try.
Speaker 4 (12:31):
It's not perfect, but we're trying to always improve and
get better.
Speaker 1 (12:35):
Yes, Now do you have some people that buyers that
come in and buy a franchise and maybe hold it
for five years and then want to sell it.
Speaker 4 (12:46):
Yeah, everyone is part of one of those characteristics we
talked about. It's what is your What is the plan?
Is a plan to you know, grow it in three
to five years and sell it and grow the revenue
and profitability as fast as possible. You may go in
one direction, one type of franchise, but if it's to
create a legacy, pass that business down to the children
(13:07):
and in generation to generation, maybe it's a different strategy.
Maybe it's a different franchise because now you're looking at
a much longer you know, kind of growth. You know,
you're looking at twenty thirty, fifty years down the road.
So we're going to look at brands a little bit differently.
The good news is that there is no right or wrong.
We're still going to make sure the brands check off
(13:28):
all the boxes and guess what life happens. And I
can tell you from experience and talking with others. Sometimes
you want to create generational wealth and pass it down
and your kids don't want the business, or they go
to school, or they're like, you know, I'm really liking
my job. I don't want to I don't want anybody
with the business, and that's okay. There's still an ability
(13:49):
to sell or maybe set up an ESOP where you're
giving an empowering an employee to purchase, you know, a
little by little, maybe over the course of five to
ten years, shares the business so that they eventually own
an outright over a five or ten year period. So
things happen, and that's the beauty of franchises. If things change,
that's okay, But ultimately we still want to make sure
(14:11):
the match is perfectly there, so it's a good fit
and it's a sustainable business.
Speaker 5 (14:16):
Yeah.
Speaker 1 (14:17):
So if people want to contact you about purchasing or
getting started with this activity, how do they do so?
Speaker 5 (14:24):
Yeah, go right to my website's gg my initials so
Gg The Franchise Guide g U I D. E. So
Gg The Franchise Guide. I wrote a book called Franchise Freedom.
It's my exact blueprint and helping you find business.
Speaker 4 (14:38):
You can purchase on Amazon or download it for free
right on the website. We have a podcast also called
Franchise Freedom. Just type in a subject and it'll find
of two hundred and fifty two shows, any shows that
match that topic. And if you're in the really early stages,
there's an FAQ page.
Speaker 5 (14:58):
Twenty five FAQs we get on a daily basis, so
we try to cover it all. There's no cost for
our service.
Speaker 4 (15:05):
We are paid directly from the franchise companies a referral fee,
just like a real estate agent. And if you're ready
to talk now and just you know, hey, I got
the book, but I want to just dive in and establish,
you know, if a franchise may or may not be
a good fit at this point in time.
Speaker 5 (15:22):
You could book a call. There's three quick questions, access
to my calendar. It's twenty minutes.
Speaker 4 (15:27):
We'll figure out together if it fits there. But no commitment,
no cost, no contracts. We'll talk about you know what,
you know, what's to come down the road with the
future calls. But we're really here to help educate and
figure out franchise may be the right fit.
Speaker 1 (15:43):
Yeah, so that's important that sometimes people are just kind
of searching and they don't really know what. They don't
know correct want you stand. They just out there feeling
the waters to see what attracts to them.
Speaker 5 (16:00):
Yeah.
Speaker 4 (16:00):
I always say, if you don't like your job, the
grass isn't always greener, you know, by by owning a business.
Maybe it's just a different job, or maybe it's just
your manager or the company you're with. So I think
you owe it to yourself to explore all options, whether
it be business ownership, real estate keeping, your job side, hustles, whatever,
(16:21):
whatever you're looking into. Explore the options, figure out what's
the best fit for you. I really like to empower people.
You don't need education, you don't need money, you don't
need a you know, a family of entrepreneurs to do
any of this franchising or for people you know, with
the willingness to to really you know, in the mindset
of following the system and growing this thing, you know,
(16:44):
making an impact not only for their families but for
their communities.
Speaker 5 (16:48):
And that's where we help a lot of people.
Speaker 4 (16:50):
But our job is also to shoot you straight and
uh and let you know that it's it's a journey.
You know, there's going to be good months, maybe not
so great months. You know, these are the things to
consider and the expectations and the things that you'll go through,
especially in that first year of like what the heck,
you know, some cases, what the heck did I do
to I'm.
Speaker 5 (17:08):
So glad I did this.
Speaker 4 (17:09):
So there's there's different cycles, different stages, I should say,
but it's it's really exciting. Everyone has different goals. Some
people just want to make as much money as possible.
That's financial freedom. For me was more time freedom. But
you have other freedoms. You have freedom of location, freedom
of purpose, and freedom to work with the people you
(17:31):
enjoy working with, unlike maybe your job. You can decide
the clients you're working with, a type of client, fire
or client.
Speaker 5 (17:39):
Those are the five freedoms that Dan.
Speaker 4 (17:40):
Sullivan talks about and strategic coach which is really helpful,
and it could be a combination of all five or
specifically just one. But find find your why, find your
reason for doing this, and then we can explore together
if the fits there. And we cover all the US
and Canada, So if you fall in any any one
of those areas, or or thinking of moving to the States,
(18:01):
any to the US, we can actually help you and
walk you through that process.
Speaker 1 (18:06):
Wow, that's awesome, And I like how you emphasized on
the why, because that's the most critical part of any decision.
Speaker 2 (18:15):
Why am I doing this?
Speaker 5 (18:17):
Yeah? Why I want to do it? Right?
Speaker 4 (18:20):
I mean, I mean you you know, I own a business.
I'm self employed twenty years. You own a business. When
times are rough, you know, for what do you say?
Speaker 5 (18:28):
Why why did I do this? Or you know, what's what?
You know? You have? You have a bad day.
Speaker 4 (18:32):
Maybe maybe you just didn't get enough sleep last night
and everything is just kind of blown out of proportion. So
I think that that you know that you know, time, freedom,
not to miss the kids events. That's pretty important in
my opinion. And yes, you had a bad day, a
client canceled, something happened.
Speaker 5 (18:47):
Okay, well you move on.
Speaker 4 (18:49):
You're still not working for another manager, another company. For me,
it was you know, I'm still not commuting two and
a half hours each way to New York City. I
commuted ten feet from uh you know, I work from
home from my bedroom to my home office. So I
remind myself, like I I created this, I really enjoy
(19:12):
helping other people. And those are the reminders you always
kind of have to just kind of remind yourself about.
Speaker 1 (19:19):
Yes, yes, indeed, because I could definitely relate to the.
Speaker 5 (19:22):
Commute thing because easy hour.
Speaker 1 (19:26):
One way, accident traffic two hours, and I do not
miss it.
Speaker 4 (19:34):
Yes, I don't miss the bus to train it was
like plane, trains and automobiles. Every day it was it
was an accident, yeah, horrible.
Speaker 2 (19:43):
And then you had to get up.
Speaker 1 (19:44):
I had to get up like four o'clock in the
morning to get to work by eight ridiculous.
Speaker 4 (19:51):
Yeah, it was five five, five thirty every morning. And uh,
I don't know how I did it for so many years,
But I said, uh, if I got up at five am,
kids are still if I had we didn't have kids
at the time, but if they were sleeping and then
got home at eight or nine pm with the traffic
and they were in bed, I would never see them.
So for that that why, that's what really motivated me
(20:11):
to say, okay, you know that why it.
Speaker 5 (20:13):
Was really strong.
Speaker 4 (20:14):
Some people's wives are like, yeah, I like change. I
make five hundred thousand a year, and yeah, I'm thinking
of owning a business. A lot of those people not
end up buying a franchise or buying any business because
you know, you know, they're they're doing well.
Speaker 5 (20:27):
There's not enough pain there.
Speaker 4 (20:28):
But if you're truly not liking the job, don't see
the future, maybe recently laid off, there's a pain there. Right,
there's a discomfort there, and people are looking for what else?
And you know, I always say a franchise is definitely
not the right fit. Norse business ownership the right fit.
But I compare it to almost creating a like we
all have insurance. It's almost like creating a safety net.
Speaker 5 (20:52):
You may be.
Speaker 4 (20:53):
Downsize, especially in tech, at some point in time, what
is your company going to give to you. Well, they're
gonna bank thank you for your hard work, and maybe
you get a small severance and maybe a week, maybe
a month, a couple months.
Speaker 5 (21:05):
But what happens after that? And Uh, you.
Speaker 4 (21:08):
Got one income stream and we're blindly investing in a
four to one k that we don't control or manage
aside from the allocation. So why not bet on yourself
have another stream of income? And in my business you
can have you know, twenty streams of income and really control. Like, hey,
you know, maybe the market is and the economy is
(21:28):
going south. I'm going to double down on more recession
resistant areas like healthcare, senior care, water and smoke mitigation,
you know, flood damage, fires and stuff like that. You
can kind of pivot and shift where you really can't
do that when you're employed at a job, you just
end up getting laid off unfortunately. So these are you know,
these are strategies to minimize risk and really create a
(21:51):
safety net.
Speaker 5 (21:52):
Yeah.
Speaker 2 (21:52):
So in today's world, do you definitely have to have
multiple streams?
Speaker 5 (21:57):
And yes, yes, you don't.
Speaker 2 (21:59):
Know from one minute to the next what's gonna happen.
You know so much uncertainty right now that it's kind
of mom blowing.
Speaker 1 (22:08):
It's like nothing and the job situation has been unstateable.
Speaker 2 (22:14):
For a while.
Speaker 5 (22:17):
Absolutely.
Speaker 4 (22:18):
Yeah.
Speaker 1 (22:19):
And I always say when they have money, look funny,
you ain't getting none.
Speaker 5 (22:24):
I mean you, I mean that that is true.
Speaker 4 (22:26):
You really need to know, like you know, they're not
telling you every single thing, So you got to really
watch the news find out who's getting laid off. You know,
AI is is is taking away. It's creating some jobs,
but it's taking away others. Yeah, so you know why
why fight it? There are franchise companies that have invested
millions of dollars to help you get up and running.
(22:46):
And yes, you're gonna be a little bit leaner and
you're gonna have maybe some less staff because the AI
is creating or I should say, schedule your introductory calls.
But I heard stats of some of these systems where
across the country, that caller can can have four thousand
conversations at the same time, make four thousand outbound calls
at the same time, doesn't get tired, doesn't need vacation,
(23:10):
and and and AI is not taking away all you know,
all jobs, but it is making the I know on
the franchise east side a little bit more efficient.
Speaker 5 (23:19):
So instead of a staff of five, maybe you have
a staff of three.
Speaker 4 (23:22):
You still need staff and things like that, but it's
helping with the marketing, it's helping cut back on costs
and the automations.
Speaker 1 (23:28):
Yes, absolutely, absolutely, So let's get it into a little
bit about the different types of franchises that people can
get into.
Speaker 5 (23:38):
Yeah, it's there's so many. I'll give you a range.
Speaker 4 (23:43):
So most people think of fast food, I know, I
know that was the case for me. You know, your McDonald's,
your Chick fil A's, and those are the most popular.
But not everyone wants to be in the food space,
and not everyone has some of that money to invest
in something like McDonald's. So there are I believe not
businesses around business coaching, executive recruitment. Right, we have these
(24:06):
regular small mom and pop businesses national businesses. Now there's
also franchises home services since COVID has exploded with the
services off or to the homeowner because most a lot
of people are still working from home, so cleaning and
roofing and siding. One brand that really took off or
industry was dog waste removal. Believe it or not, I
(24:30):
should say animal waste removal, so coming to the home,
picking up after after the after the dogs, but also
going to an h o A and if they have
you know, picking up we'll call it animal animal waste
and keeping everything clean. But you have you know, you
have everything in between as an expense reduction to help
small businesses cut back on their expenses. You know, we
(24:54):
have things around cybersecurity, believe it or not, you know,
how do we protect small businesses for any any time
a cybersecurity attack. And then you get into things like
health and wellness, IV and vitamin infusions, cryo therapy, helping
people you know, speed up the process of weight loss,
a lot of anti aging, a lot of meal planning
(25:17):
and prep to just your traditional we call them a
small boutique fitness, your gyms, your plates, studios and.
Speaker 5 (25:26):
Things like that.
Speaker 4 (25:26):
So if you could think of the business, there's probably
a franchise. And it's funny when you when you when
you ask to franchise what business they're in, they'll say, Oh,
we're a marketing and sales engine because that's our strength,
and we happen to.
Speaker 5 (25:40):
Be in the fitness space.
Speaker 4 (25:41):
And it's pretty interesting to hear that because they said,
our we have a strong system. We have a great service.
Maybe we'll call it plates, but we have a great
way of bringing in clients into the studio and retaining them.
And this is our system, but it all starts with
how do we create enough interest in the community for
people to sign up. So it's really interesting to hear,
(26:03):
you know, how they describe themselves as a business model.
Speaker 2 (26:06):
Wow, Wow, that's interesting. That sounded really good right there.
Speaker 4 (26:11):
It's a it's a different way of looking at it,
if you you know, if you if you kind of
peel the onion back.
Speaker 1 (26:16):
So, yes, yes, indeed, because I've just interviewed a young
lady who's starting wants to franchise her nanny service, Okay,
which I thought was really really I may connect you
to because she's just trying to get it.
Speaker 2 (26:31):
Do you help people actually create a franchise.
Speaker 4 (26:37):
We we do speak with I'd say probably speak with
one at least one or two people a week in
regards to converting their business or starting a franchise. I
don't help through the whole process, but I find out
kind of what they're looking for at what stage, so
I can put them in touch with There are company
that just specialized in that space. They helped create the
all the legal documents and make sure they get registered
(26:59):
in all the all fifty states as that's also a
challenge to make sure that you understand all the local
law from one state to the next.
Speaker 5 (27:06):
But yeah, we do.
Speaker 4 (27:07):
We do at least one or two calls and figuring
out and make some referrals.
Speaker 1 (27:12):
Yeah, yes, because I just interviewed heard L last week
and she she has a nanny service and it's in
a certain state. But now because the need is so great,
because I swear when I interviewed her, I wish I
had known her when my baby was little. I needed
a nanny like bad because I didn't have regular hours.
Speaker 2 (27:33):
Right, I was in the IT space. So that's not
a nine to.
Speaker 4 (27:37):
Five correct, Yep, that's a lot of hours. But yeah,
it's exciting, it's you know, why do you? Why do
And it goes back to the why why do you
want a franchise? Franchising is one way to grow your business.
You know, other people are assuming a lot of the
risk as well in the investment. So if you're based
out of New Jersey and you know people are buying
in Texas and Pennsylvania and all the rest of the country,
(28:00):
that franchise is taking a lot of the burden. So
that's one gross strategy. You can go corporate owned, you
can go licensing, depending on what the business is, no
right or wrong. It really depends on the goal. How
quickly do you want to grow? Do you want corporate
owned stores? It's going to be a larger investment since
you're putting up the capital to build each in every location.
(28:22):
So everyone always wants to know what's the best way,
and I go, I don't know enough about you to
tell you the best way. You know, what are you
trying to accomplish? If it's speed to growth, you know,
what does that look like? There's definitely a franchise could work,
and in other cases corporate owned maybe the best route.
Speaker 1 (28:39):
Absolutely absolutely, So again, how people connect with you.
Speaker 2 (28:43):
I like the way you explaining this.
Speaker 4 (28:46):
Yeah, it's just just a website, Gigi the Franchiseguide dot
com top right. You can book a call with me
twenty minutes. Love to chat, answer any questions you have.
If you're not.
Speaker 5 (28:59):
Ready to chat, take advantage of the book.
Speaker 4 (29:00):
It's my exact blueprint that I personally used to finding
a franchise. We cover a lot more than franchising. We
cover you know, I kind of put my joke and say,
my doctor Phil had on how to red how to
minimize divorce and issues at home, and that section is
about telling your family, not making a decision and not
(29:22):
informing the family. You know, this is a big financial decision.
It's a big time investment. So if you do have
a family and you are looking to this, let them
know why you are doing this, make sure you have
that buy in, and let them know that first years
it's going to be challenging that you know, mom or
dad or whoever's involve is going to be working a
lot of hours. But we're doing this so that we
(29:43):
can spend more time with you. But that first year
is that growing year, So we talk about that. We
talk about building your team. That team is your financial advisor,
your CPA, your accountant, your attorney, local attorney to your state,
your franchise attorney.
Speaker 5 (30:00):
The list goes on.
Speaker 4 (30:01):
I throw myself in the team as your as your
you know, my expertise is in franchising. But build a
team because you want to make sure that you set
up the right entity and specifically for your state, setting
up a successor plan in the event something were to
happen to you, what happens to your business. I went
five years in business without knowing I even had to
have that. So I talk about that and educate and
(30:24):
really take as much of the stress off and anxiety
as I can and reduce the amount of mistakes. I
made a lot of mistakes. I'm trying to help others
not make those same mistakes.
Speaker 5 (30:35):
So check out the book.
Speaker 4 (30:36):
If you enjoy the podcast, you know, check out the
show and if you're ready to chat, give me a call.
There's it's it's twenty minutes and I guarantee you walk
away learning something new about about yourself as well as franchising.
Speaker 2 (30:49):
Yeah. So the podcast what is that called?
Speaker 5 (30:53):
So the same title as the book.
Speaker 4 (30:55):
We kept the really original franchise Freedom, and we interview
you know, guests, them all over. So we have a
lot of franchise companies on there, and then we have
every We have a lot of companies that touched the process.
So we have franchise attorneys, regular current attorneys CPAs, We've
had financial advisors, anyone that's involved in the in the process.
(31:15):
We've had franchise owners, franchisees that we've helped over the
years give a testimonial and talk about progress and what
the you know, the due diligence process looked like and
where they're at now, and they talk about their journey
from corporate executive to tow franchise owner. I always say
from signing the back of the check to signing the
(31:36):
front of the check, which is I sold that from somebody.
So we have a lot of stories and it's there
to really motivate and just say, listen, I was a
stay at home mom prior to this, and and now
I own a business that covers half my state. I
was a military veteran and had no idea I had options,
and you know, one in six franchisees are coming out
(31:59):
of the military.
Speaker 5 (31:59):
So we talk about their stories.
Speaker 4 (32:02):
And and and the list goes on, and I think
sometimes those stories will click with someone that maybe is
coming out of the military with in a similar situation,
and it clicks and it's like, you know what, maybe
I should talk with Giuseppi and see if the fits
there and maybe put together a timeframe and just say, hey,
everything checks off, but I just got a lot of
(32:23):
personal stuff on my plate. This is something I want
to maybe do in the next couple of years. We
put together a plan. You know, this is get your
finances in order, maybe get the credit score increased a
little bit, and read the book, do a little bit
of homewark. These are some books to read so that
when we talk in the next three or six months,
we can start getting a little bit more specific on
(32:45):
the specific business and what that looks like, and.
Speaker 2 (32:49):
We can people listen to the podcast, so.
Speaker 4 (32:53):
Right on the on the website, we kept it simple,
so you can go to YouTube, so it's Franchise Freedom.
But if you go to the web site and click
on on Forward Slash podcast or there's a there's a
media button up top and you can click on podcasts,
it'll go through and kind of list out all the
shows and then if you prefer audio, you can you
can play it right on there. If you prefer iTunes
(33:16):
or Spotify, click the links. We're on Pandora or on
every single platform you can take a look there. Some
people like YouTube for the for the video. And there's
also a section of guest appearance. We've done about one
hundred guest appearances, covering sometimes random even outside of franchising.
So if there's a very specific topic, like we had
a whole topic on AI, you can also take a
(33:37):
look at that section.
Speaker 5 (33:38):
But uh yeah, Franchise Freedom is the show. Make sure
my name shows up.
Speaker 4 (33:43):
There's my uh my pictures on the on the cover,
and as I mentioned, we cover every topic from selling
to buying the business, to who's a good fit to
who's not to the latest trends in franchising from our
latest conference.
Speaker 5 (33:55):
So I encourage you to check it out.
Speaker 2 (33:58):
Wow wow, wow and more. While I'm just I'm so
glad I met you, mister g.
Speaker 1 (34:05):
This has been very very educational for me, and I
know the audience is like soaking it up and soak
this up.
Speaker 2 (34:13):
So this is awesome and.
Speaker 1 (34:16):
I like to do this again because I learned a
lot and I'm definitely gonna go over to your to
your channel and check that out and probably subscribe because
appreciate it.
Speaker 2 (34:29):
Yeah, because I know people that.
Speaker 1 (34:33):
I've interviewed a lot of people in the franchise business,
but I haven't interviewed people like yourself who just.
Speaker 2 (34:42):
The mindset piece. What's your why?
Speaker 1 (34:46):
Because once you know that, it makes a world of
difference and as to how you're going to move.
Speaker 4 (34:54):
I agree and do an internal audit. You know, what
are you good at, what do you enjoy doing? What
are your skill set?
Speaker 5 (35:00):
So you don't need experience for any of this stuff.
You don't need.
Speaker 4 (35:02):
You don't need to Most of people I help have
never owned the business. What's your transferable skill set?
Speaker 5 (35:08):
Not that it. I worked in it, so that's my
skill set.
Speaker 4 (35:13):
I would challenge you to say, yes, it is your experience,
but what is the skill set? Well, it's managing managing
an IT department. Okay, management is a transferable skill set.
It's networking and talking with other business owners to you know,
maybe convince them into using the IT service. That's networking
and and A and a sales component. That's kind of
being the mayor of the town, getting in the community,
(35:35):
getting to know everyone. So do do an internal audit.
You could do that on your own what are you
good at, what don't you like?
Speaker 5 (35:42):
List all those out.
Speaker 4 (35:43):
That's a great way to narrow what whatever that business
looks like.
Speaker 5 (35:47):
And yeah, I found it helpful.
Speaker 4 (35:49):
And you know, running a business, you're going to be
running wearing a lot of hats to start, and then
as that six to twelve month month markets you can
kind of figure out what your future role is going
to be in the business.
Speaker 2 (36:02):
Absolutely.
Speaker 1 (36:03):
Wow, Well this has been amazing to say the least,
and I really appreciate you taking time out and audience.
Speaker 2 (36:12):
I appreciate you as well, and thank you so much,
mister chief.
Speaker 4 (36:16):
Thanks, this is fun. I really appreciate the invite. I'd
definitely I'd like to do it again.
Speaker 1 (36:20):
Absolutely, thank you to our guests and you our values audience.
Speaker 5 (36:29):
Let's stop you by.
Speaker 2 (36:30):
We truly appreciate you.
Speaker 1 (36:33):
Many blessings to you and yours.
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