April 9, 2025 • 30 mins
Randy emphasized the importance of effective email campaigns in your business, highlighting the value of Mailchimp and the need for regular content delivery. He demonstrated the use of Chat GPT to create customized email newsletters and market reports and discussed the success of their email campaign, emphasizing the importance of tracking open and click rates.
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Episode Transcript
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Speaker 1 (00:03):
How you doing everybody April eighth, twenty twenty five already
let me hear it for that April eighth, twenty twenty
five easters like a couple of weeks. Crazy, yeah, right,
But it's like time is just going by like this.
It's just crazy, right. I remember there was a sign
on my street like three months ago saying they're closing
(00:25):
the end of my street because they're putting a new
bridge in across the main road and it's going to
be closed from four to seven to like ten seven.
And it just seemed like it was months away, and
they closed it yesterday four seven, right, So I was like, man,
that happened fast. I remember looking at that go it'd
be awesome because it'd be like spring when that happens.
But still get a little bit of rain in Oregon,
(00:45):
but not as bad as some of the areas. I
just got off with Pete Middleton. He's in the Nashville.
They're having major flooding, major stuff going on. But here
we are. Listen, it is April eighth, and I want
to talk to you today. I always try to bring
a topic that's typically only about ten minutes or so
that I can have content on the coaching calls that
I think are valuable for you, And more than anything,
(01:08):
it's nuggets, right, so you might listen to the whole thing, go,
this is boring. I don't really do an email, I
don't have an email campaign and allsoid you go, wow,
that one nugget was valuable. That's where I think you'll
pick up on something today. So what I want to
point out to you is some of the indisputable evidence
that has to do with emails that I think are
(01:29):
important to you. So number one, who has email campaigns
running right now that are newsletters or some kind of
follow up to your client base and or to agents? Right,
this is a production call, but there's referral opportunities. There's
a lot of ways to think this way. So when
I talk about the buybox today, we're going to talk
about servicing buyers and sellers in this email, but it
(01:53):
absolutely applies to agents, for referrals, for growing your brokerage,
whatever it may be. So again, this is a production
broker agnostic call, So I'm going to lean into that message.
But who has current email automations going out to their databases? Halfway?
They started it myself, Okay, awesome. So two people, there's
(02:17):
a lot of value in this because email is similar
to farming, right your top of mind, you could get
lost in this translation very easily as well. But I'm
going to give you a formula for what's working with
the top, top top agents around the nation. Right. And
when we talk about this to the top agents, like
when you introduce something to a one hundred million dollars
(02:39):
year team, they institute it immediately, right. It's they leverage
it to their team or whatever. But they go, hey,
by the way, this, I need this by the end
of the day. I want this done, this done, this, done,
this done. Launch right, So don't get lost in analysis
paralysis with this, even if you launch it in the
smallest way whatever. But I'm gonna give you some objective
(03:00):
is to look at from your email situation. So there's
four specific directives that we want email to handle or
we want to be measuring our emails. Number one is delivery,
and these are things you should write down. One is delivery.
If somebody's good at typing, they want to put this
in chat, that'd be awesome for everybody, right. So number
(03:20):
one is delivery. Number two is opened. Number three is
read and number four is clicked. Seems like it's out
of order, but it's okay. The order's not important. What's
important is delivery opened. Let's stay clicked and then read.
It just makes sense, right, So delivery opened, clicked, and read.
(03:45):
So when we have those four pieces of our email,
then we can start looking at how many people actually
looked at our email and didn't click it, how many
people clicked it but didn't spend any time reading it,
how many people read it, went to an action step,
whatever it may be. But actually the probably the most
important part is delivery, because a lot of companies have really,
really poor delivery. I'm going to tell you what the
(04:08):
top people have told me. Melchimp's the number one delivery
of all emails. Melchimp, little cost to Melchimp. This is
not for you to argue with me. You can have
an argument that is valid. This is not what it's about, right.
This is about me, as your coach, telling you this
is the best one that Anthony Robbins and Grausiosi and
(04:29):
Grants Cardone and Sterns and everybody in that inner circle
group has determined that as the best one. They spend millions.
I'm going to listen to them, right, So what's the
delivery rate of emails that you think is the best.
And then that we're speaking specifically to database now, right,
So buyers and sellers are potentially clients that you're looking
(04:51):
to get into servicing buyers and sellers. What's the optimal
amount of delivery? Is a weekly, bi weekly, monthly, daily?
Three times a day? Like social media? What would you say?
I would say monthly okay? Anybody else weekly okay? Weekly, monthly?
Anybody else have any strong opinion of it? I think
(05:14):
it depends on the consumer, like we have them set
up for some monthly, some weekly. Yep. I could see
the argument in that. I'm going to argue that one
person on the screen is right, and it's Cindy. It's weekly. Okay,
Cindy's a winner. Cindy now gets spammed every single day
(05:34):
from all of us with email. It's weekly, and it's proven.
Because that's the top of mind. Now. To get weekly
open and delivery an open rate, you have to have relevance, right,
There has to be some kind of relevance. So I'm
gonna suggest to you a flow and again, you could
do whatever you want. You're a grown ass person, right,
(05:56):
but I strongly suggest you follow these guidelines. Right, That's
all I could say from a coach's perspective. But here's
the content week one market snapshot, what's going on in
the market. And I'm gonna give you some secrets to
this as well. But I want you to think of
it this way, market snapshot for your specific areas. You
(06:17):
could be the specific local expert and hero. Right. We
want to include a short video, but video takes a
lot of bandwidth up in your email, and the email
servers don't like it when you send video. So I'm
going to give you a little hack for that as well.
But in my opinion, a two to potentially ten minute
(06:39):
long what's going on in the market is valuable. And
then but also have it in the content in your
email so they can consume it through visual or if
they click on your link, they can consume it by
watching that, and then that can go to your YouTube
and start building other facets of your business. But I
want you to think about this. When we use a
picture or a link in email, it it automatically starts
(07:03):
coming off as spamy. Right. That's what a lot of
the email programs look for is links and other things
that are looking for spam. So one of the things
you could do is to take your your a picture
of your video and embedded into your email is just
a picture. And then you could also make that much
(07:24):
smaller by putting a thing called let Me find It
here jpig mini, jpeg mini so jpegni. That is, it's
a program that's going to condense the size of the
file down very significantly, like ten percent. It's a cost
(07:46):
to join that. There might be free versions out there,
you can find whatever you want, but the goal is
to keep that small because Gmail and all these programs, look,
if you're sending something that's got three megabytes, it's going
to go through that small if you send something that's
got three gigabytes a video, and the average video is
a gigabyte now because of the clarity of the phones
(08:07):
and the size of the cameras and all that. So
like if you just did a two minute video, that
could be like five hundred meg or a gig of information.
Email does not like that deliver deliverable wise, right, So
we want to put links into the emails that are
a place that doesn't come off spamming. You don't want
(08:27):
them in the headlines and all that. Right, So just
think of this process wise. So number one market snapshot,
I want to finish the four things. Number two community events.
So you're shown as the local knowledgeable person. Right, market
snapshots and then community events. The next one I like,
(08:47):
and this is flexible. But the next one I like
is highlighting local business. So it could be whatever you like,
but again it shows you as a business leader, and
I like highlighting local business. This could be a whole
bunch of different things. And then the fourth week thought leader,
just put down the word thought leader. How you want
(09:10):
to come from a place of leadership, Right, you're coming
from a place of you're leading the industry, whether you're
talking about rates or economy, or even if you're just
highlighting articles from other people that you found. Right, you
don't have to think about all this stuff on your own.
I want to show you with chat GPT, how you
could write an article like that, right, And all you
(09:34):
have to do is take something from another information It
could be Fox, CNN, any kind of a real estate report.
You could take any of that, put into chatchept and say, hey,
rewrite this as a newsletter. Knowing what you know about me. Right,
we've talked about how chat gpt gets to know you.
And if you don't remember this, all you have to
do is go into chat GPT and say, ask me
(09:56):
twenty questions to get to know me and my business
that you could better serve me. Ask me twenty questions
about my business to get to know me and better
serve me. And it's really amazing at what it will do.
And then, by the way, you could save that as
like a project, right, your real estate company, if you
have rent tools, if you're teaching and coaching, if you're
(10:19):
talking a buyer specifically, you could have a buyer avatar
of chat GPT. You could have a seller avatar. All
this stuff's possible. But I don't want this to go
over your head. I want to make it simple so
you could actually do it today. Right, So I'm going
to show you real quick. I'm going to do this
as we speak, so you could see that I'm not
prepared for this, right, I want to show you. I'm
(10:42):
going to show you my whole screen, just to make
it simple, so you can see all your pretty faces
on one side and on this side should see chat gpt, right,
you should see my Google I'm going to put in
real Estate News Today. All right, real Estate News Today,
top real estate stories. I'm looking for anything more mortgage rates.
(11:04):
Mortgage rates slainshot higher as Tariff's uncertainty rolls. That's a
that's a now topic, right, So watch this. I'm gonna
take this content right here, I'm gonna highlight it, copy.
I'm going to go into chat GPT and I'm gonna
say and I'm gonna record this with my voice real quick.
(11:27):
Create a newsletter for me using the following article. Period,
We've been things that you know about me and my
real estate business. But use the article in as a
basis point. You could back this up. Use the article
(11:48):
in the spirit in which it was written. Period. Also
put a line in there about where the article came
from and a link to it, just for compliance. Period.
So I did all that right, I'm going to hit
(12:08):
enter in chat GPT and then I'm going to post it.
Why isn't it working. I'm going to copy this just
in case, just in case it does something here because
my chat GTP was already open in there. Okay, I'm
(12:29):
on organ Luxury Group. Okay, let me post the paste this. Okay,
I did that. So now let me go back to this.
Copy this, go back to chat gpt, paste it, and
it should take that instruction that I gave it. It
should start making me a newsletter so you can see
it's here's a customized email newsletter. Hey, when we thought
(12:52):
of things were cooling off, mortgage rates just did a
one eighty right, So all of a sudden, that's the headline.
It's this is chat gpt making a newsletter for me.
Here's the and we're recording this, but here's what it said.
Mortgage rates have hit the level and over Mortgage rates
hit their highest level over a month this week, reversing
course from a period improvement. The rates did this. That's
(13:15):
to me, it's kind of boring. But watch this. This
is what chat chepte wrote. Pretty cool and it's short,
it's sweet. You see how it highlight It made buyers,
it made sellers, good news, bad news, talk soon, Randy
Bird blah blah blah. And then at the bottom source
Mortgage News Daily full article here. It's compliant. Now now
(13:36):
you take all you just copy this and put it
in your website or put it into your email content.
I mean, it could be that simple. So now I'm
gonna just go to my email. I'm gonnait compose. I'm
sending this to just one person. But since Cindy's gets
so many emails, I'm gonna put Cindy in here where
it's Cindy Cindy wad Worth. I'm gonna put April no more. Lol.
(14:07):
This is real on rates, right, just to catch you
something and then guess what, I'm just gonna go in here,
I'm gonna paste. I'm gonna change it to her name. Now,
if your program is designed, it will automatically populate their
first name. Right, mine's in blue. I could change it
to the color. But you see how easy this was, everybody. Okay,
(14:30):
so now I could send that. That's a one off.
I could also go into my system. I can go
to settings, I can go to email, I can go
email templates, add a new email, and I could just
literally populate that right into an email and send it
(14:51):
to thousands of people literally in minutes. Right. So that's
the beautiful part of this. You could just do it
very very quickly. Okay, So when I look at the
power of chat GPT, now you could do this. You
could say, hey, make me four articles that are similar
(15:12):
to this but not the same, and then you could
regurgitate this stuff. You could also put in the stats
from the MLS in your MLS. You could just copy
and paste the stats, put in minute chat GPT and
say make me an email newsletter for this data, and
it will do all the pretty icons and all the stuff.
You see how it did, the little check marks, the
(15:33):
little fingers, name, all the stuff. Right, this is the
cool part of this. Anybody have any questions on this
real quick, I'm trying to show you up. Okay, I
did this live. I did not prepare for this. I
did all that in minutes. Right. So, for instance, like
(15:58):
if we wanted to take and in an effort of time,
I'm not going to go into my MLS and gather
the data that's coming up right now in the market report,
but it could be done just that easy. You could
also ask it to do a market report based on
what it knows about the market. You don't even have
to look at your data, Like, watch my screen. I'm
going to try this. I haven't tried this. Can you
(16:21):
do a market update for Albany, Oregon zip code ninety
seven three to two to two pull information from all
the places and data sources. You can and give us
a small email newsletter about what's going on with the
real estate market, Comma, mortgage rates, and just the sentiment
of the real estate business in general period. Okay, that's
(16:46):
what I typed in. I even spoke it in in
just a minute. Now it's searching the web and it's
pulling up everything that it could find, and it's incredibly fast.
So as of April twenty twenty five, the housing market
all Oregon, particularly the nine to seven three to two
two zip code, continues to exhibit exhibit notable trends. Medium
(17:07):
home price is four nineteen, marking at seven point four
percent increase market competitiveness. Average time in the market's fifty
four days, a decrease from seventy two. Inventory levels are
up seventy seven homes, representing a ten point five percent increase.
It's done like literally, I can I could take and
(17:28):
say that's awesome. Now make it a little more visually
appealing with icons and emojis, and then put my signature
line at the bottom of it. Okay, so I'm just
giving it directions. And here's the Albany market report with
a little more flair. You see what it's doing. Could
(17:55):
you guys all do this? Could you spend seven minutes
doing a market snapshot and then do a two minute
video of yourself? Put your video into the email to
add more value to it. They click the video that's
been compressed, and now it plays that little two minute
video because it goes to a link. It's a hyperlinked
video picture. Right, So I'm talking third grade level now, right, Ye,
(18:20):
this is where I want to be able to because
look at what it did. It's incredible. Right, here's the
media and sales price market, competitive business. I literally can
also take and do this. Oops, let me copy the
whole thing. Copy. Open up. Facebook wasn't working yesterday for
(18:46):
some reason. It looks like it's working. I'll go to
my Birdhouse Coaching, which is my business page. Right, you
want to have a personal and business page. We'll explain that.
But I'm opening up my Birdhouse Coaching business page and
I'm going to click on create a post copy paste.
(19:06):
If I want to throw in a picture in here,
I'll throw in a picture of a nice house. Let's
hopefully I don't embarrass myself doing live looking at my
pictures here. It's very possible, But let me go to like,
where are my birdhouse picks? Birdhouse real estate picks. There
we go, there's a nice house that we listed. There
(19:28):
you go post that's live. I just posted that live
in my public page. There's the stats. It's pulling up
whatever came up next on my business page. There's the
picture of it. There's the headline. See more. Look at
all this information. It looks like I spent a ton
of time doing only you know, here's the only mistake.
See how did your phone number your website? I want
(19:51):
to edit that post and I want to change that
down here because it chat GPT was basically telling me
to fix it, and I did and fix it. Okay,
but again it's okay, I'm not I'm not tripping about it.
But you could go down here and if I can
(20:11):
get to it, there you go back it up. I'll
put five four to one five, seven oh five, seven
seventy seven and then w Actually, I just put WS
eight in an auto populate. Okay, there you go. Save
you think y'all can do that? Yeah, okay, I see
a lot of smiling and head nodding. This is the challenge.
(20:34):
We get so caught up and how difficult things can be.
This is technology when we talk about using technology. I'm
sixty years old. I turned sixteen August. A couple of
these people were at my sixtieth birthday party on the cruise. Right,
you can do this. This is not an age thing.
This is a commitment thing. This is Cindy saying, you
(20:56):
know what, I've had enough of enough and I'm going
to do this. I'm gonna spend an hour. Are getting
used to how the process to do do this so
then you can do it and then you go back
to following my program. Right now's the time of the
month to do the market snapshot. I just did it.
I just did my literally from start to finish. I
did not think about this at all. I just it
was in the back of my mind. The only thing
(21:16):
I would have done is a two minute video. We
have four minutes left, but it is about this difficult, right,
I'm going to do it in one minute because this
is I want you to understand this, right, this is
how perfect it's got to be. Hey, it's coach Randy Brd.
I'm going to give you the market update for April
twenty twenty five. I'm looking at my screen. Number one Albany,
(21:38):
Oregon is where I'm focused. So brought to you by
me Randy Bird. Midium medium home price four nineteen up
seven point four percent year over year. That's good market competitiveness.
Homes are selling faster fifty four days average. It was
seventy two last year, so it's down. Still a very
competitive market. Smart pricing, quick moves are important and key
(21:58):
inventory levels. Seventy seven homes on sale for sale in
March of twenty twenty five. That's a ten point five
percent increase. We're seeing this increasing behavior in the real
estate market. Seventy seven homes sold in February. We're about
a month lag, so in February slight dip from eighty
the same time last year, but seventy seven eighty pretty close.
Price per square foot three are two hundred and eighty
(22:20):
three dollars up six point six percent. That's what's important
to people waiting on the fence for that, they're increasing.
Value went up six point six percent last year, two
hundred and eighty three dollars a square foot. Can't even
build them for that now. It's pretty cool, So great
news for you. If you have questions about the real
estate market, reach out to me Coach Randy Bird, Oregon
Luxury Group. I'm the team leader here with the XP.
(22:41):
Love to help you with your real estate needs. Have
a great day. Bye for now done. Okay, that is
going to be on my Facebook. I'm going to put
that on there. All that happened while we're here live
on this call. Isn't that cool? Right? Okay? So I
want to honor you. Let me check my calendar. I
don't have anybody lunchtime's next, so I have a few minutes.
(23:02):
I want to honor my Q and a What questions
do you have about what we talked about today or
all things related to newsletters? And what was this valuable
for you today? Really cool? That very valuable? Yeah, thank you, Aaron.
Your first clicked and read so you did delivered opened, Yeah,
(23:26):
so it's delivered, open, clicked and read. Yeah, those are
all metrics that you used with email software that tells
you how your emails are doing really really well done content.
We'll have that forty to fifty percent open rate, right,
so open rate is that opened and then if they
(23:47):
read it, it will tell you if they read it,
and if they click a link, it will tell you
if they clicked a link. So an example, if you
send out one hundred emails that say delivered forty, your
deliverability was forty percent. Out of that, fifty percent of
them opened it right. That's an open rate of fifty percent,
which is great for your database. You should have that.
A cold email, you might get a three percent or
(24:09):
five percent open rate, but in your database should be thirty, forty, fifty,
sixty percent. A really good number is about forty five percent.
Fifty percent is a really good number in your database.
And if they read it right, if it's got some
content they read, you could tell by how long they're
on that email. And if they click a link, if
they click the picture to watch the two minute video,
(24:30):
you can see all those metrics. You can make the
video report back how much of the video they watched.
But I don't want to get into the weeds. The
bottom line is I want you to know delivery and
open rate. That's really really important because if you're get
if they're getting opened, they got eyeballs on them, and
then your top of mind, Okay, that's the equivalent of
dropping a postcard and their mailbox and they have to
(24:52):
touch it to throw it away, which is what's going
to happen, right, But they at least have to touch
it to throw it away, So that's a touch. That's
what you do in a traditional geographic farm. This is
your email campaign. Okay, all the notes and shared it
in a Google document. Love it, thank you in the chat.
(25:15):
Then you're a good typer. I'm not. I'm like so.
I Also we have the AI's listening to this and
taking taking notes for us. We'll post that in our
YouTube as well. With this video. This video goes into
our YouTube for our weekly coaching calls, and you could
search for by email those kind of things. But this
is why we do specific topics so we can kind
(25:36):
of keep the coaching into an element of some kind
of searchability. I think, Laura, you had a question. I
was just saying this. Say click actually means you've clicked
on something. That's why it'll be lower than you're open,
and open just means somebody opened its top of mind.
Exactly what you're saying, clicking is that is correct? Any
(25:59):
links now in a measure if they yep. So it's
not uncommon to have like a forty five percent open
rate and like a three or five percent click rate right,
So it depends what's your click. Is it to an
article they don't need it. Is it to your website
they've seen it? Is it to something? Right? But when
(26:20):
you put it in that video with with the you know,
the picture of the little YouTube click link in your video,
and it says only two minutes long or something. Mine
was a minute and ten seconds. I did a whole
market thing minute ten seconds, right, So when you do that,
all of a sudden, it makes it where it's measuring
that clicking. By the way, if I recorded that in YouTube,
(26:43):
it would automatically been on my YouTube channel already. All
I would have had to do is grab the link
and drag it into my email. Now the way I did,
I have to upload it. I could edit it, which
is why I did it this way. I'm more sophisticated.
I put it into opus pro. I act like I'm
so misticated. I put an opus pro. It does all
the things for me. You'll see it in the next
(27:04):
day or two, and it puts emojis and does all
kinds of in and out things, and then I'll embed
that into this posting of what happened in the market.
This is what I want for you guys, all right,
at the very minimum, very good, Thank you. In the
very minimum, get in the habit of following the sequence.
You can edit, modify it. I would suggest market snapshot
(27:26):
beginning of the month, something personal throughout the middle of
the month, like I call it local business. That would
be me going, hey, this week, we're going to go
into this deli, or we're going to support this family
owned shop or something. You're trying to build that community awareness,
right But for me, it's probably going to be coaching
related stuff. That's my personal side that I'd probably add
to my emails throughout. But does my buyers and sellers
(27:48):
care how good a coach I am? To real estate agents,
they don't, right, So that's why I'm saying, you got
to pick things that they want to hear. They want
to know what's going on with values, they want to
know what's going on the local community. They want to
know what's going on in the new situation with housing
and all that. And there's just a million things you
could do from podcasts to just googling what's going on
(28:08):
in the housing market right now and put something in
there creative. You know. One of the things I like
doing is asking like chat GPT find me a totally
obscure law that is absolutely ridiculous in the United States.
And you know, it's illegal to use a vacuum in
some stupid state in the United States. To this day,
(28:29):
it's like, I'm like, how is that possible? I found
it in chat GPT. It's like in Missouri it's I
don't know what it is, but it was like, it's
literally illegal to use a vacuum. I don't know if
it was on Sundays or if it was all the time,
but I was like, how is that possible? But that
kind of stuff's intriguing, right, And then in your headline,
what do you say, do you know you could be
arrested for using a vacuum dot dot dot? Or do
(28:52):
you know you could be arrested for using a vacuum
in this state? Question mark Right, that's a hook going
to bring them into that email. All right, So, again
not trying to overwhelm me, I want to show you
how simple this could be for you. So I now
action item. I'd like you to just think about putting
this into your practice. Right, You've got this database of
(29:14):
two three, five hundred agents or people. Let's get in
a habit of becoming top of mind with them weekly campaign. Right,
you have to stay weekly for frequency. And it could
be this big. It doesn't have to be big. We
saw what I created in moments, all right. I could
have cut half of that out. I could have told
(29:35):
Chat cheap chat GPT by the way, I could have said, hey,
make that half half that much information. Just condense that
in half. It doesn't get rid of any information, it
just condenses at all. Totally up to you, all right,
you guys rock and roll now. I appreciate you every
single Tuesday, eleven thirty am Pacific time a two thirty
(29:56):
Eastern and love to have you here. Thank you for
coming out today. A friend broke agnostic obviously, and we
coach everybody for free every week. We'll give them back.
We appreciate you. Thank you for being here. A great day.
I'll talk to you.
How you doing everybody April eighth, twenty twenty five already
let me hear it for that April eighth, twenty twenty
five easters like a couple of weeks. Crazy, yeah, right,
But it's like time is just going by like this.
It's just crazy, right. I remember there was a sign
on my street like three months ago saying they're closing
(00:25):
the end of my street because they're putting a new
bridge in across the main road and it's going to
be closed from four to seven to like ten seven.
And it just seemed like it was months away, and
they closed it yesterday four seven, right, So I was like, man,
that happened fast. I remember looking at that go it'd
be awesome because it'd be like spring when that happens.
But still get a little bit of rain in Oregon,
(00:45):
but not as bad as some of the areas. I
just got off with Pete Middleton. He's in the Nashville.
They're having major flooding, major stuff going on. But here
we are. Listen, it is April eighth, and I want
to talk to you today. I always try to bring
a topic that's typically only about ten minutes or so
that I can have content on the coaching calls that
I think are valuable for you, And more than anything,
(01:08):
it's nuggets, right, so you might listen to the whole thing, go,
this is boring. I don't really do an email, I
don't have an email campaign and allsoid you go, wow,
that one nugget was valuable. That's where I think you'll
pick up on something today. So what I want to
point out to you is some of the indisputable evidence
that has to do with emails that I think are
(01:29):
important to you. So number one, who has email campaigns
running right now that are newsletters or some kind of
follow up to your client base and or to agents? Right,
this is a production call, but there's referral opportunities. There's
a lot of ways to think this way. So when
I talk about the buybox today, we're going to talk
about servicing buyers and sellers in this email, but it
(01:53):
absolutely applies to agents, for referrals, for growing your brokerage,
whatever it may be. So again, this is a production
broker agnostic call, So I'm going to lean into that message.
But who has current email automations going out to their databases? Halfway?
They started it myself, Okay, awesome. So two people, there's
(02:17):
a lot of value in this because email is similar
to farming, right your top of mind, you could get
lost in this translation very easily as well. But I'm
going to give you a formula for what's working with
the top, top top agents around the nation. Right. And
when we talk about this to the top agents, like
when you introduce something to a one hundred million dollars
(02:39):
year team, they institute it immediately, right. It's they leverage
it to their team or whatever. But they go, hey,
by the way, this, I need this by the end
of the day. I want this done, this done, this, done,
this done. Launch right, So don't get lost in analysis
paralysis with this, even if you launch it in the
smallest way whatever. But I'm gonna give you some objective
(03:00):
is to look at from your email situation. So there's
four specific directives that we want email to handle or
we want to be measuring our emails. Number one is delivery,
and these are things you should write down. One is delivery.
If somebody's good at typing, they want to put this
in chat, that'd be awesome for everybody, right. So number
(03:20):
one is delivery. Number two is opened. Number three is
read and number four is clicked. Seems like it's out
of order, but it's okay. The order's not important. What's
important is delivery opened. Let's stay clicked and then read.
It just makes sense, right, So delivery opened, clicked, and read.
(03:45):
So when we have those four pieces of our email,
then we can start looking at how many people actually
looked at our email and didn't click it, how many
people clicked it but didn't spend any time reading it,
how many people read it, went to an action step,
whatever it may be. But actually the probably the most
important part is delivery, because a lot of companies have really,
really poor delivery. I'm going to tell you what the
(04:08):
top people have told me. Melchimp's the number one delivery
of all emails. Melchimp, little cost to Melchimp. This is
not for you to argue with me. You can have
an argument that is valid. This is not what it's about, right.
This is about me, as your coach, telling you this
is the best one that Anthony Robbins and Grausiosi and
(04:29):
Grants Cardone and Sterns and everybody in that inner circle
group has determined that as the best one. They spend millions.
I'm going to listen to them, right, So what's the
delivery rate of emails that you think is the best.
And then that we're speaking specifically to database now, right,
So buyers and sellers are potentially clients that you're looking
(04:51):
to get into servicing buyers and sellers. What's the optimal
amount of delivery? Is a weekly, bi weekly, monthly, daily?
Three times a day? Like social media? What would you say?
I would say monthly okay? Anybody else weekly okay? Weekly, monthly?
Anybody else have any strong opinion of it? I think
(05:14):
it depends on the consumer, like we have them set
up for some monthly, some weekly. Yep. I could see
the argument in that. I'm going to argue that one
person on the screen is right, and it's Cindy. It's weekly. Okay,
Cindy's a winner. Cindy now gets spammed every single day
(05:34):
from all of us with email. It's weekly, and it's proven.
Because that's the top of mind. Now. To get weekly
open and delivery an open rate, you have to have relevance, right,
There has to be some kind of relevance. So I'm
gonna suggest to you a flow and again, you could
do whatever you want. You're a grown ass person, right,
(05:56):
but I strongly suggest you follow these guidelines. Right, That's
all I could say from a coach's perspective. But here's
the content week one market snapshot, what's going on in
the market. And I'm gonna give you some secrets to
this as well. But I want you to think of
it this way, market snapshot for your specific areas. You
(06:17):
could be the specific local expert and hero. Right. We
want to include a short video, but video takes a
lot of bandwidth up in your email, and the email
servers don't like it when you send video. So I'm
going to give you a little hack for that as well.
But in my opinion, a two to potentially ten minute
(06:39):
long what's going on in the market is valuable. And
then but also have it in the content in your
email so they can consume it through visual or if
they click on your link, they can consume it by
watching that, and then that can go to your YouTube
and start building other facets of your business. But I
want you to think about this. When we use a
picture or a link in email, it it automatically starts
(07:03):
coming off as spamy. Right. That's what a lot of
the email programs look for is links and other things
that are looking for spam. So one of the things
you could do is to take your your a picture
of your video and embedded into your email is just
a picture. And then you could also make that much
(07:24):
smaller by putting a thing called let Me find It
here jpig mini, jpeg mini so jpegni. That is, it's
a program that's going to condense the size of the
file down very significantly, like ten percent. It's a cost
(07:46):
to join that. There might be free versions out there,
you can find whatever you want, but the goal is
to keep that small because Gmail and all these programs, look,
if you're sending something that's got three megabytes, it's going
to go through that small if you send something that's
got three gigabytes a video, and the average video is
a gigabyte now because of the clarity of the phones
(08:07):
and the size of the cameras and all that. So
like if you just did a two minute video, that
could be like five hundred meg or a gig of information.
Email does not like that deliver deliverable wise, right, So
we want to put links into the emails that are
a place that doesn't come off spamming. You don't want
(08:27):
them in the headlines and all that. Right, So just
think of this process wise. So number one market snapshot,
I want to finish the four things. Number two community events.
So you're shown as the local knowledgeable person. Right, market
snapshots and then community events. The next one I like,
(08:47):
and this is flexible. But the next one I like
is highlighting local business. So it could be whatever you like,
but again it shows you as a business leader, and
I like highlighting local business. This could be a whole
bunch of different things. And then the fourth week thought leader,
just put down the word thought leader. How you want
(09:10):
to come from a place of leadership, Right, you're coming
from a place of you're leading the industry, whether you're
talking about rates or economy, or even if you're just
highlighting articles from other people that you found. Right, you
don't have to think about all this stuff on your own.
I want to show you with chat GPT, how you
could write an article like that, right, And all you
(09:34):
have to do is take something from another information It
could be Fox, CNN, any kind of a real estate report.
You could take any of that, put into chatchept and say, hey,
rewrite this as a newsletter. Knowing what you know about me. Right,
we've talked about how chat gpt gets to know you.
And if you don't remember this, all you have to
do is go into chat GPT and say, ask me
(09:56):
twenty questions to get to know me and my business
that you could better serve me. Ask me twenty questions
about my business to get to know me and better
serve me. And it's really amazing at what it will do.
And then, by the way, you could save that as
like a project, right, your real estate company, if you
have rent tools, if you're teaching and coaching, if you're
(10:19):
talking a buyer specifically, you could have a buyer avatar
of chat GPT. You could have a seller avatar. All
this stuff's possible. But I don't want this to go
over your head. I want to make it simple so
you could actually do it today. Right, So I'm going
to show you real quick. I'm going to do this
as we speak, so you could see that I'm not
prepared for this, right, I want to show you. I'm
(10:42):
going to show you my whole screen, just to make
it simple, so you can see all your pretty faces
on one side and on this side should see chat gpt, right,
you should see my Google I'm going to put in
real Estate News Today. All right, real Estate News Today,
top real estate stories. I'm looking for anything more mortgage rates.
(11:04):
Mortgage rates slainshot higher as Tariff's uncertainty rolls. That's a
that's a now topic, right, So watch this. I'm gonna
take this content right here, I'm gonna highlight it, copy.
I'm going to go into chat GPT and I'm gonna
say and I'm gonna record this with my voice real quick.
(11:27):
Create a newsletter for me using the following article. Period,
We've been things that you know about me and my
real estate business. But use the article in as a
basis point. You could back this up. Use the article
(11:48):
in the spirit in which it was written. Period. Also
put a line in there about where the article came
from and a link to it, just for compliance. Period.
So I did all that right, I'm going to hit
(12:08):
enter in chat GPT and then I'm going to post it.
Why isn't it working. I'm going to copy this just
in case, just in case it does something here because
my chat GTP was already open in there. Okay, I'm
(12:29):
on organ Luxury Group. Okay, let me post the paste this. Okay,
I did that. So now let me go back to this.
Copy this, go back to chat gpt, paste it, and
it should take that instruction that I gave it. It
should start making me a newsletter so you can see
it's here's a customized email newsletter. Hey, when we thought
(12:52):
of things were cooling off, mortgage rates just did a
one eighty right, So all of a sudden, that's the headline.
It's this is chat gpt making a newsletter for me.
Here's the and we're recording this, but here's what it said.
Mortgage rates have hit the level and over Mortgage rates
hit their highest level over a month this week, reversing
course from a period improvement. The rates did this. That's
(13:15):
to me, it's kind of boring. But watch this. This
is what chat chepte wrote. Pretty cool and it's short,
it's sweet. You see how it highlight It made buyers,
it made sellers, good news, bad news, talk soon, Randy
Bird blah blah blah. And then at the bottom source
Mortgage News Daily full article here. It's compliant. Now now
(13:36):
you take all you just copy this and put it
in your website or put it into your email content.
I mean, it could be that simple. So now I'm
gonna just go to my email. I'm gonnait compose. I'm
sending this to just one person. But since Cindy's gets
so many emails, I'm gonna put Cindy in here where
it's Cindy Cindy wad Worth. I'm gonna put April no more. Lol.
(14:07):
This is real on rates, right, just to catch you
something and then guess what, I'm just gonna go in here,
I'm gonna paste. I'm gonna change it to her name. Now,
if your program is designed, it will automatically populate their
first name. Right, mine's in blue. I could change it
to the color. But you see how easy this was, everybody. Okay,
(14:30):
so now I could send that. That's a one off.
I could also go into my system. I can go
to settings, I can go to email, I can go
email templates, add a new email, and I could just
literally populate that right into an email and send it
(14:51):
to thousands of people literally in minutes. Right. So that's
the beautiful part of this. You could just do it
very very quickly. Okay, So when I look at the
power of chat GPT, now you could do this. You
could say, hey, make me four articles that are similar
(15:12):
to this but not the same, and then you could
regurgitate this stuff. You could also put in the stats
from the MLS in your MLS. You could just copy
and paste the stats, put in minute chat GPT and
say make me an email newsletter for this data, and
it will do all the pretty icons and all the stuff.
You see how it did, the little check marks, the
(15:33):
little fingers, name, all the stuff. Right, this is the
cool part of this. Anybody have any questions on this
real quick, I'm trying to show you up. Okay, I
did this live. I did not prepare for this. I
did all that in minutes. Right. So, for instance, like
(15:58):
if we wanted to take and in an effort of time,
I'm not going to go into my MLS and gather
the data that's coming up right now in the market report,
but it could be done just that easy. You could
also ask it to do a market report based on
what it knows about the market. You don't even have
to look at your data, Like, watch my screen. I'm
going to try this. I haven't tried this. Can you
(16:21):
do a market update for Albany, Oregon zip code ninety
seven three to two to two pull information from all
the places and data sources. You can and give us
a small email newsletter about what's going on with the
real estate market, Comma, mortgage rates, and just the sentiment
of the real estate business in general period. Okay, that's
(16:46):
what I typed in. I even spoke it in in
just a minute. Now it's searching the web and it's
pulling up everything that it could find, and it's incredibly fast.
So as of April twenty twenty five, the housing market
all Oregon, particularly the nine to seven three to two
two zip code, continues to exhibit exhibit notable trends. Medium
(17:07):
home price is four nineteen, marking at seven point four
percent increase market competitiveness. Average time in the market's fifty
four days, a decrease from seventy two. Inventory levels are
up seventy seven homes, representing a ten point five percent increase.
It's done like literally, I can I could take and
(17:28):
say that's awesome. Now make it a little more visually
appealing with icons and emojis, and then put my signature
line at the bottom of it. Okay, so I'm just
giving it directions. And here's the Albany market report with
a little more flair. You see what it's doing. Could
(17:55):
you guys all do this? Could you spend seven minutes
doing a market snapshot and then do a two minute
video of yourself? Put your video into the email to
add more value to it. They click the video that's
been compressed, and now it plays that little two minute
video because it goes to a link. It's a hyperlinked
video picture. Right, So I'm talking third grade level now, right, Ye,
(18:20):
this is where I want to be able to because
look at what it did. It's incredible. Right, here's the
media and sales price market, competitive business. I literally can
also take and do this. Oops, let me copy the
whole thing. Copy. Open up. Facebook wasn't working yesterday for
(18:46):
some reason. It looks like it's working. I'll go to
my Birdhouse Coaching, which is my business page. Right, you
want to have a personal and business page. We'll explain that.
But I'm opening up my Birdhouse Coaching business page and
I'm going to click on create a post copy paste.
(19:06):
If I want to throw in a picture in here,
I'll throw in a picture of a nice house. Let's
hopefully I don't embarrass myself doing live looking at my
pictures here. It's very possible, But let me go to like,
where are my birdhouse picks? Birdhouse real estate picks. There
we go, there's a nice house that we listed. There
(19:28):
you go post that's live. I just posted that live
in my public page. There's the stats. It's pulling up
whatever came up next on my business page. There's the
picture of it. There's the headline. See more. Look at
all this information. It looks like I spent a ton
of time doing only you know, here's the only mistake.
See how did your phone number your website? I want
(19:51):
to edit that post and I want to change that
down here because it chat GPT was basically telling me
to fix it, and I did and fix it. Okay,
but again it's okay, I'm not I'm not tripping about it.
But you could go down here and if I can
(20:11):
get to it, there you go back it up. I'll
put five four to one five, seven oh five, seven
seventy seven and then w Actually, I just put WS
eight in an auto populate. Okay, there you go. Save
you think y'all can do that? Yeah, okay, I see
a lot of smiling and head nodding. This is the challenge.
(20:34):
We get so caught up and how difficult things can be.
This is technology when we talk about using technology. I'm
sixty years old. I turned sixteen August. A couple of
these people were at my sixtieth birthday party on the cruise. Right,
you can do this. This is not an age thing.
This is a commitment thing. This is Cindy saying, you
(20:56):
know what, I've had enough of enough and I'm going
to do this. I'm gonna spend an hour. Are getting
used to how the process to do do this so
then you can do it and then you go back
to following my program. Right now's the time of the
month to do the market snapshot. I just did it.
I just did my literally from start to finish. I
did not think about this at all. I just it
was in the back of my mind. The only thing
(21:16):
I would have done is a two minute video. We
have four minutes left, but it is about this difficult, right,
I'm going to do it in one minute because this
is I want you to understand this, right, this is
how perfect it's got to be. Hey, it's coach Randy Brd.
I'm going to give you the market update for April
twenty twenty five. I'm looking at my screen. Number one Albany,
(21:38):
Oregon is where I'm focused. So brought to you by
me Randy Bird. Midium medium home price four nineteen up
seven point four percent year over year. That's good market competitiveness.
Homes are selling faster fifty four days average. It was
seventy two last year, so it's down. Still a very
competitive market. Smart pricing, quick moves are important and key
(21:58):
inventory levels. Seventy seven homes on sale for sale in
March of twenty twenty five. That's a ten point five
percent increase. We're seeing this increasing behavior in the real
estate market. Seventy seven homes sold in February. We're about
a month lag, so in February slight dip from eighty
the same time last year, but seventy seven eighty pretty close.
Price per square foot three are two hundred and eighty
(22:20):
three dollars up six point six percent. That's what's important
to people waiting on the fence for that, they're increasing.
Value went up six point six percent last year, two
hundred and eighty three dollars a square foot. Can't even
build them for that now. It's pretty cool, So great
news for you. If you have questions about the real
estate market, reach out to me Coach Randy Bird, Oregon
Luxury Group. I'm the team leader here with the XP.
(22:41):
Love to help you with your real estate needs. Have
a great day. Bye for now done. Okay, that is
going to be on my Facebook. I'm going to put
that on there. All that happened while we're here live
on this call. Isn't that cool? Right? Okay? So I
want to honor you. Let me check my calendar. I
don't have anybody lunchtime's next, so I have a few minutes.
(23:02):
I want to honor my Q and a What questions
do you have about what we talked about today or
all things related to newsletters? And what was this valuable
for you today? Really cool? That very valuable? Yeah, thank you, Aaron.
Your first clicked and read so you did delivered opened, Yeah,
(23:26):
so it's delivered, open, clicked and read. Yeah, those are
all metrics that you used with email software that tells
you how your emails are doing really really well done content.
We'll have that forty to fifty percent open rate, right,
so open rate is that opened and then if they
(23:47):
read it, it will tell you if they read it,
and if they click a link, it will tell you
if they clicked a link. So an example, if you
send out one hundred emails that say delivered forty, your
deliverability was forty percent. Out of that, fifty percent of
them opened it right. That's an open rate of fifty percent,
which is great for your database. You should have that.
A cold email, you might get a three percent or
(24:09):
five percent open rate, but in your database should be thirty, forty, fifty,
sixty percent. A really good number is about forty five percent.
Fifty percent is a really good number in your database.
And if they read it right, if it's got some
content they read, you could tell by how long they're
on that email. And if they click a link, if
they click the picture to watch the two minute video,
(24:30):
you can see all those metrics. You can make the
video report back how much of the video they watched.
But I don't want to get into the weeds. The
bottom line is I want you to know delivery and
open rate. That's really really important because if you're get
if they're getting opened, they got eyeballs on them, and
then your top of mind, Okay, that's the equivalent of
dropping a postcard and their mailbox and they have to
(24:52):
touch it to throw it away, which is what's going
to happen, right, But they at least have to touch
it to throw it away, So that's a touch. That's
what you do in a traditional geographic farm. This is
your email campaign. Okay, all the notes and shared it
in a Google document. Love it, thank you in the chat.
(25:15):
Then you're a good typer. I'm not. I'm like so.
I Also we have the AI's listening to this and
taking taking notes for us. We'll post that in our
YouTube as well. With this video. This video goes into
our YouTube for our weekly coaching calls, and you could
search for by email those kind of things. But this
is why we do specific topics so we can kind
(25:36):
of keep the coaching into an element of some kind
of searchability. I think, Laura, you had a question. I
was just saying this. Say click actually means you've clicked
on something. That's why it'll be lower than you're open,
and open just means somebody opened its top of mind.
Exactly what you're saying, clicking is that is correct? Any
(25:59):
links now in a measure if they yep. So it's
not uncommon to have like a forty five percent open
rate and like a three or five percent click rate right,
So it depends what's your click. Is it to an
article they don't need it. Is it to your website
they've seen it? Is it to something? Right? But when
(26:20):
you put it in that video with with the you know,
the picture of the little YouTube click link in your video,
and it says only two minutes long or something. Mine
was a minute and ten seconds. I did a whole
market thing minute ten seconds, right, So when you do that,
all of a sudden, it makes it where it's measuring
that clicking. By the way, if I recorded that in YouTube,
(26:43):
it would automatically been on my YouTube channel already. All
I would have had to do is grab the link
and drag it into my email. Now the way I did,
I have to upload it. I could edit it, which
is why I did it this way. I'm more sophisticated.
I put it into opus pro. I act like I'm
so misticated. I put an opus pro. It does all
the things for me. You'll see it in the next
(27:04):
day or two, and it puts emojis and does all
kinds of in and out things, and then I'll embed
that into this posting of what happened in the market.
This is what I want for you guys, all right,
at the very minimum, very good, Thank you. In the
very minimum, get in the habit of following the sequence.
You can edit, modify it. I would suggest market snapshot
(27:26):
beginning of the month, something personal throughout the middle of
the month, like I call it local business. That would
be me going, hey, this week, we're going to go
into this deli, or we're going to support this family
owned shop or something. You're trying to build that community awareness,
right But for me, it's probably going to be coaching
related stuff. That's my personal side that I'd probably add
to my emails throughout. But does my buyers and sellers
(27:48):
care how good a coach I am? To real estate agents,
they don't, right, So that's why I'm saying, you got
to pick things that they want to hear. They want
to know what's going on with values, they want to
know what's going on the local community. They want to
know what's going on in the new situation with housing
and all that. And there's just a million things you
could do from podcasts to just googling what's going on
(28:08):
in the housing market right now and put something in
there creative. You know. One of the things I like
doing is asking like chat GPT find me a totally
obscure law that is absolutely ridiculous in the United States.
And you know, it's illegal to use a vacuum in
some stupid state in the United States. To this day,
(28:29):
it's like, I'm like, how is that possible? I found
it in chat GPT. It's like in Missouri it's I
don't know what it is, but it was like, it's
literally illegal to use a vacuum. I don't know if
it was on Sundays or if it was all the time,
but I was like, how is that possible? But that
kind of stuff's intriguing, right, And then in your headline,
what do you say, do you know you could be
arrested for using a vacuum dot dot dot? Or do
(28:52):
you know you could be arrested for using a vacuum
in this state? Question mark Right, that's a hook going
to bring them into that email. All right, So, again
not trying to overwhelm me, I want to show you
how simple this could be for you. So I now
action item. I'd like you to just think about putting
this into your practice. Right, You've got this database of
(29:14):
two three, five hundred agents or people. Let's get in
a habit of becoming top of mind with them weekly campaign. Right,
you have to stay weekly for frequency. And it could
be this big. It doesn't have to be big. We
saw what I created in moments, all right. I could
have cut half of that out. I could have told
(29:35):
Chat cheap chat GPT by the way, I could have said, hey,
make that half half that much information. Just condense that
in half. It doesn't get rid of any information, it
just condenses at all. Totally up to you, all right,
you guys rock and roll now. I appreciate you every
single Tuesday, eleven thirty am Pacific time a two thirty
(29:56):
Eastern and love to have you here. Thank you for
coming out today. A friend broke agnostic obviously, and we
coach everybody for free every week. We'll give them back.
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