November 10, 2025 • 52 mins
Get ready — we’ve got another game-changing Attract Boss training lined up that’s going to level up your entire digital presence.
Special Guest: Trent Stonehouse, CEO of Social Realtr
Trent is the visionary behind Social Realtr, one of the fastest-growing real estate branding platforms built specifically for agents who want to grow their business organically through social media.
He’s known for helping agents:
🚀 Build a strong, professional online brand that attracts leads automatically
🎯 Simplify content creation (without spending hours editing)
💰 Turn followers into closings using proven attraction marketing systems
If you’ve ever wondered how to stand out online, generate free leads, and dominate your market, this is your moment. Trent will share his exact framework for creating scroll-stopping content that converts — and how to use Social Realtr’s tools to 10x your visibility while keeping your authenticity intact.
You can also watch the full recording on our YouTube here: https://us02web.zoom.us/j/86135797920
Special Guest: Trent Stonehouse, CEO of Social Realtr
Trent is the visionary behind Social Realtr, one of the fastest-growing real estate branding platforms built specifically for agents who want to grow their business organically through social media.
He’s known for helping agents:
🚀 Build a strong, professional online brand that attracts leads automatically
🎯 Simplify content creation (without spending hours editing)
💰 Turn followers into closings using proven attraction marketing systems
If you’ve ever wondered how to stand out online, generate free leads, and dominate your market, this is your moment. Trent will share his exact framework for creating scroll-stopping content that converts — and how to use Social Realtr’s tools to 10x your visibility while keeping your authenticity intact.
You can also watch the full recording on our YouTube here: https://us02web.zoom.us/j/86135797920
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:21):
Hey, good morning. If you're tuning in, thank you for
being here. We're gonna get started in just a few minutes.
I thought it was Zoom, but it looks like it
might even be a webinar. But it's all good. We've
got the man them at the Legend coming on here
in a few minutes, and we're going to talk about
social Realtor, which I just found out about it not
too long ago. And it's really it's really quite quite exciting.
(00:41):
I see Trent's in here now, but we'll get Trent
in here. Let me see. Do I make them promote
the panelists? Let's see how that works? Trent, Trent, you there?
Did it work?
Speaker 2 (00:56):
I'm not muted? Can I show my webcam? I'm not sure?
Speaker 1 (01:01):
Should be able to you should be able to do
all the things?
Speaker 2 (01:05):
Awesome? Actually I've never been. I've never done the Zoom
functionality like this I.
Speaker 1 (01:10):
Have I haven't either. Some new for me, so we
just upgraded the Zoom webinars and it's a little bit different,
but it's also kind of cool. Yeah, look at that,
and uh, I guess it's got some opportunities for me
to like bring on speakers and guests and make it
look like Fox News. You know, it's pretty cool.
Speaker 2 (01:28):
Good, I like it cool.
Speaker 1 (01:29):
We've got a couple of people on the webinar, got
a couple other people live watching, and uh, you know,
I'm excited to have you here today. So I'll start
the recording. I know we're recording and some AI thing,
but let me start the recording. Uh No, we're good,
we're live, We're good, we're recording and we're rolling. So
you know, first of all, let me just say Trent,
(01:50):
thanks for being here. Trent is the CEO, founder, president,
admiral or whatever it is of Social Real Tour. How
do you pronounce it without your copyright issues?
Speaker 2 (02:02):
And I just say social realtor.
Speaker 1 (02:04):
I just dropped that out, Social realtor. Okay, cool, So
it's spelled a little differently. Good job on that. And
you know, it was referred to me by a buddy
of mine, Jeff Sutherland, said he's using it, said he's
real happy with it. So I reached out. We struck
up a conversation, then struck up a partnership in an agreement,
and I want to bring it to my people. I
want to share it with the people. We're recording this.
(02:25):
We'll put it into all of our groups and our
organizations with a thousand agents and so on, and they'll
get a special discount that I'll let Trent talk about
as we progress. But the bottom line is everybody wants
to put more consistent social media out. Everybody I talked
to is looking for editing and some variation of editing through.
(02:46):
We've been doing it for five years with vas in
India and Pakistan and you name it. We've tried it all.
Very inconsistent. Their system is just that done for you
system that I really really appreciate, specially from a coach's perspective.
Set it and forget it. Your only job is getting
on camera and filming a few things. You could even
use something as simple as what we're doing right now
(03:06):
with zoom. You could do a zoom and you could
put it into a folder, send it to them. They'll
chop it up, they'll put all the b roll and
all that stuff on it and do really really nice
looking videos. So, with no further ado, I'd like to
turn it over to Trent to talk about your system
and thank you for being here. Brother.
Speaker 2 (03:22):
Hey, Randy, thank you so much for having me man.
I really appreciate it. I'm excited to be here and
thank you so much for like talking about us like that. Man.
You know, we try to come in here and make
the best product possible. You know, Social Realtor the name
says what our goal is, right is to help realtors
get social right, video hosts, Google and everything you know.
(03:42):
So today, actually I wanted to really make something special
here for all the folks you know, watching this right now,
watching it later, and that is I wanted to show
you your folks how to rank number one on Google.
I'm literally just going to give them the playbook. I'm
just gonna handle it really co Harper, show them everything
so they have the toolkit to do with themselves. But
(04:04):
that is an aspect of what we also do. And
the reason why I'm focusing on Google today and I
really wanted to bring that to your audience rather than
socials is because Google is where every search starts. So
when someone has a pain and they need a solution,
(04:24):
they open up Google. And so really we need to
be where the buyers are, where the sellers are, and
it all starts there. And so that's where I really
want to dial in today and then show you how
you can tackle this and accomplish this yourself. So I'm
gonna go ahead and I'm just going to share my screen.
Speaker 1 (04:41):
Yeah, let me make make sure you can. I think
you can, but you should be able to excellent.
Speaker 2 (04:46):
Yeah, it says like I don't know if I could
share a sound. It's like this option. Yeah, let's see
you can I share a sound. I'm not gonna be
able to share a SAMD, but that's okay. I'm gonna
do without sound. We'll just skip some parts of it.
Speaker 1 (05:01):
Yeah, we could see a good.
Speaker 2 (05:02):
Yeah, all right, and then got my good old Canvai
presentation here. So I got five secrets to help you
rank number one on Google. Now this works fast, like
really fast. So some of you are going to see
results within thirty thirty days, most of you really Some
(05:24):
if you're new and you don't have a Google profile,
you're just setting this up, it might take you three
to six months. Hopefully not though, but someone who's just
dialed in, who has, you know, their Google already set
up and verified and not suspended. I said you'll see
results within thirty thirty days, but some of you even
fourteen or one or two days. I'm not kidding, like
(05:46):
it works really fast, and it comes just like basically,
how bad do you want it? Are you going to
put all the work in? How fast are you gonna
put the work in? Now? This is gonna work from
any It doesn't matter if you're a new agent. It
doesn't matter if you are an experienced one or a
top producer. I don't care where you are in your career.
(06:07):
You're gonna learn something new today, Okay, that you can
apply to your Google and start getting more weeds. Now.
You can be that person too that has never even
tried ranking on Google. You have zero experience with it.
That's fine. You can be that person who's tried but
it was too difficult. Right, there's thousands of videos on
YouTube Randy where you can go learn this same strategy,
(06:30):
but you've got to dig through the weeds, and you
don't know what's outdated, what's what this is? Literally? It
also maybe either that agent who's paid for SEO services
before but gave up because you didn't see the result
or the return on investment, because typically it costs thousands
of dollars to have someone do SEO work for your business,
(06:51):
and it can take six to twelve months for them
to give you any sort of result, which is crazy
and quick question for you there alrighty, have you ever
paid for like SEO services or anything like that performs curious.
Speaker 1 (07:05):
I've been called by about seven thousand people to do
my SEO services. I probably got another thousand instant messages
from people, so I'm very familiar with the need for it,
and I've tried it a little bit on my own,
and I think the answer is we really leaned into
it for like two months and then lost interest and
(07:26):
did nothing, and so it started ranking really well and
then it went to not very good.
Speaker 2 (07:33):
Yeah, it's boring, it's expensive, it's hard to see the
return on investment. So this is like I want to
get that all out away, Like, it doesn't have to
be boring, expensive and it can work fast.
Speaker 1 (07:43):
So question, I'm sorry you're in flow. But if we're
doing Google listing ads or LSA listing service ads, that
helps a lot of your ranked higher for those ads,
I would imagine is that correct.
Speaker 2 (07:58):
Well with ads of any nature that's its own thing.
Speaker 1 (08:03):
That oh, it's its own entity. Okay, so this Google
ranking is organic?
Speaker 2 (08:06):
Yeah, this is organic, so okay, cool. So this could
be the first thing everyone should write down, which is
get a Google Business profile. So everything I'm showing you
is or an organic approach to be rank number one
organically with their Google Business profile.
Speaker 1 (08:22):
Right, I got you.
Speaker 2 (08:23):
So if you don't have a Google Business profile for everyone,
anyone who's watching, go get one. All right.
Speaker 1 (08:30):
I think most in my experience, most agents have them.
But they're junk, right they have, they knew they needed it,
they set it up. It's got no profile photo, it's
got no picture, or the picture looks like, you know,
they were on an African safari somewhere in the desert.
It's just really bad. Even the contact information stuff's not there.
(08:51):
That's what I find most of the time.
Speaker 2 (08:53):
Yeah, and then you know, I hear all the time like,
oh yeah Google doesn't work.
Speaker 1 (08:56):
It doesn't work. Yeah because you're in the summer.
Speaker 2 (08:59):
Yeah, we haven't done anything. Yeah the right things with
it either. Right, this is exactly what I wanted to
cover today. Cool, So I got five game changing mechanisms
for this, Randy. Obviously, I'm showing that everyone how they
can do it themselves. And I do have a very
special free gift rate at the end, like rate at
the very end.
Speaker 1 (09:18):
Cool just to stay for it.
Speaker 2 (09:21):
Yeah, yeah, like very in Like before I say goodbye,
I got a little thing I'm gonna drop for those days,
thank you. But yeah, some success stories is showing you.
This is like Google Business profiles, right, This is called
the Google three pack. If you haven't made any notes yet,
this is a great time to make one Google three
pack because it doesn't hurt for you to go and
do some of your own research later, for you to
(09:42):
see how other ways people are doing it to get
themselves here, because this is the most prestigious place you
could be. When you're in the top three recommendations, you
will see far more calls and far more website traffic. Okay,
because Google study shows that seventy nine percent of people
don't scroll.
Speaker 1 (10:00):
That's the first and totally true. I think it's a
bigger number than that. It's a big number.
Speaker 2 (10:05):
Yeah, Like who's going to page two, three, four, five, six.
Speaker 1 (10:07):
That I don't think I've done it once in my life.
Speaker 2 (10:10):
Yeah, So you want to be as close to the
top as possible. So number one, number two, number two,
this is what you can do from everything that we're
shown here today. Now, just a little bit about me,
because you only heard a little bit about me about
social realtor from Randy, But I've been marketing since twenty twelve.
I was an influencer before the word influencer was a thing.
(10:32):
I built up a YouTube channel of over thirty thousand
subscribers over twenty thousand subscribers across other social media platforms.
I had over six million views, my top videos well
over a million, and I got picked up by Italian
agency here in Vancouver, Canada, where I live, called BBTV,
and they're one of the biggest talient agencies in the
world with artists like dip Low, t Pain Tifu and
(10:55):
all these other creators and artists underneath that organization. So
I learned a lot about this industry and from there,
I just saw that a lot of small business owners
had no idea how to approach social media, and so
I was like, Okay, there's a need for this. I'm
gonna see what I can do. And you know, I've
been doing it ever since. But over the last five years,
(11:17):
i'd say it's been really dialed in, specifically for realtors,
where I did a rebrand of what the company used
to be to just be realtors. We partnered up with
big organizations like Tom Ferry and other many other organizations
as well. And you know, I'm really proud to say
we've done that. It's not easy to get your foot
(11:38):
into the door of being part of these organizations, but
here we are. It's even letting me down to you know,
talking with you, Randy. So I'm very grateful for these things.
Speaker 1 (11:47):
Yeah, thank you. I remember I was talking. I was
a Tom Ferry coach and we talked about that, and
then Bill Pipes was my coach. Bill Pipes is in
your system and an endorser of it as well. And
You've got some big names behind you, so that that
gave me satisfaction when I started doing my due diligence
on this.
Speaker 2 (12:04):
Yeah, for sure. No, I'm so thankful for it. You know,
it's been a huge way since probably twenty twenty four
was just you can see there I wrote it in
like like realtors just jumped in from that. It was crazy.
But yeah, a little bit about me. You can scan
that right there to be friends. I'll follow you back.
So scan that follow me. I'll follow you back. For
(12:26):
the reason why I'm having you do this is because
maybe you have questions later that I'm not able to
answer here today or I don't addressed. So if you
think of something later and you want to DM me
like a question, I'm going to try my best to
look for that and find it. Sometimes it goes to spam,
but I will do my best to help you as
much as po awesome, cool, and then three to one.
(12:52):
Moving on now, I just want to cover some statistics
and the reason why I'm doing this before I get
into the need of how to get number one on Google.
It's because I really need you to understand how port
Google is. Because you could save your today think wow,
this was really cool, and then it just forget about
it because there's so many different things on your play
(13:14):
and in front of you that's trying to get your attention.
But Google needs to be the primary thing because the
data doesn't lie. Numbers don't lie. Here are the top
search engines. Google seventy four point six percent of all
daily searches are done on Google. Now twenty three point
(13:35):
nine percent of that is made up by YouTube. Actually,
so YouTube and Google. That's the statistics. But YouTube and
Google are kind of together, so I wanted to break
those apart. But YouTube is the second largest search engine.
It's a search engine. It's used more than being more whatever, right,
So you know think about that now. CHATCHBT is not third.
(13:59):
The reason why I include this is because everyone's obsessed
with AI.
Speaker 1 (14:02):
I know, I I'm surprised to see that. I was
asking myself the same question.
Speaker 2 (14:07):
It's a drop in the bucket, rayby like, it's one
point five percent of all daily searches.
Speaker 1 (14:12):
Interesting.
Speaker 2 (14:13):
You got to think too, like most people using chatchm
T are entrepreneurs. Everyone in this room, anyone who's watching
this is a business owner or an entrepreneur. Normal folks
who are are targets right as real estate agents. They're
not really plugging away on chat schmat. They're going to YouTube.
They're gonna go to heure. That's true, right, And so
(14:37):
although it's great for us to see what we can
do with AI, Google is still king shift your focus
there now. I usually play a little video here, This
from Tom Ferry and Jason Pantana, love them, hate them whatever.
This is great content of where they went on and
(14:58):
I can't share my audio, so I can't play right now.
But they're basically saying, you know, if you want more buyers,
more sellers, you've got to go to where they are,
and it all starts with Google. Jason was saying here
that there are eight point six billion searches daily, right
of which, and by the way, this is on Google.
(15:20):
Eight point six billion searches on Google daily. Of those searches,
forty six percent, like I know the data so well now,
but forty six percent is for something local, local, like
local service providers. You are part of that forty six percent,
(15:40):
almost half of eight point six billion searches are for
a local service provider electricians, plumbers, real estate agents. So
if you want to win without having to pay an
arm and a leg for paying for leads and such,
get yourself ranking onto a top position on Google. Oh,
(16:07):
I opened up my video and another tablet's see if
I can clear it a there you go, Okay, cool,
all right, some misconceptions were almost there, I know. But
look a lot of people think this is going to
take to six to twelve months randiw like, this is
why I put it here, because people usually check out.
(16:27):
It's not going to take twelve months. Like I said,
some of you are going to see results within days
days most I would say about thirty days, and those
that are just getting started with their Google profile could
take a little bit longer. But here's the thing. You
don't also have to have the most reviews. A lot
of people think I need the most reviews. It's not
(16:48):
the case. And lastly, it's not going to cost you
fortune Google. You can tackle it for free. Although Google
business services out there are five hundred to a thousand
dollar was a month what I'm showing you here. It
can be done for free.
Speaker 1 (17:04):
Kind of have a question, sorry if it's off off base,
but like I'm with the XP reality, I have a
corporate address for my business, so I don't have my
I used to have an office in town, closed it.
Now we work out of the house. I don't want
my house address, so we're changing it to the corporate address.
Do they verify it by sending a letter to that
corporate address basically, and then then you get get the
(17:27):
business verified address. Is that kind of one of the
requirements because a lot of the XP agents do that.
They have their broker's address that is the business address. Yeah.
Speaker 2 (17:38):
No, that's a great question. So they got rid of
the postcard thing as of recently, so they did. Yeah,
Now they want you to actually go to the location
and film a video.
Speaker 1 (17:48):
Oh, really.
Speaker 2 (17:49):
Yeah, it's a pain.
Speaker 1 (17:50):
I could still I could do that.
Speaker 2 (17:51):
That's easy, Yeah, but it's painful. There's some tricks you
want to have in order to get that video approved.
Sometimes we'll do it three times for you. It's insane.
But agents can use either use their home or whatever
office or any address that they have access to, right,
but they have to hide ideally their address if they're
(18:12):
going to work from home.
Speaker 1 (18:13):
Right.
Speaker 2 (18:13):
If you don't want to right home map, then you
can do that.
Speaker 1 (18:16):
Yeah, exactly, because I see a lot of agents have
their home address, which is fine for normal things. For
Google business, that's not what you want. When we closed
my exp office in town last Christmas, I just moved
everything to home office. It's perfect. It works for me.
I love it, but I don't like all my Google
stuff saying my home address on there.
Speaker 2 (18:36):
Yes, you have the option of hiding it. And actually
I tell people all the time, and you can write
this down. Anyone listening or watching this writes down never
ever ever ever never ever, never ever ever never ever
ever never ever ever change your address unless you absolutely
need to, because what will happen is Google then take
(18:58):
down your profile and best case, it's down for three months.
Speaker 1 (19:03):
That's what happened to me. You're exactly right, it was.
It was a nightmare getting it back because they said
you don't have that business anymore. Prove it's a business.
It was my house.
Speaker 2 (19:13):
Yeah, it was a real.
Speaker 1 (19:14):
I'm glad you said that because that was a real nightmare.
So question should I should I just undisclosed my address
on my profile instead of moving the address to the
corporate office.
Speaker 2 (19:27):
I would just hide it, Okay, I didn't.
Speaker 1 (19:29):
I didn't even know that was an option, So that
that's helpful. We could, we could do that for sure.
Speaker 2 (19:33):
You can definitely hide it, just leave it. The only
time I would say, yeah, you should update your address
is if you moved to service the city that's more
than an hour away.
Speaker 1 (19:43):
Oh okay, okay, that makes sense.
Speaker 2 (19:45):
Yeah. Otherwise leave it alone, Okay, even if you move
to a new brokerage like who cares? Just high I
got because like I've seen agents lose profiles with one
hundred and two hundred reviews on it.
Speaker 1 (20:00):
Oh that's so true, because that's a business entity and
you're closing it effectively.
Speaker 2 (20:06):
Yep. It is a pain in the butt to get
that thing back. You know.
Speaker 1 (20:09):
It's now that you say that I have I have
girls that used to be at my office. They've they've
moved to another office. It's a couple of miles away,
a different company, but they left my office address, so
it shows up on the profile that they're still in
my office. So that's that's smart.
Speaker 2 (20:23):
Yep, that's the trick. Just don't touch it. And so
that's how you would do it. Now for anyone creating
a Google profile. There are ways to skip the verification process,
but that's a whole other ordeal. I'm happy to help
you with that.
Speaker 1 (20:36):
You can shoot me a dam Okay, that's awesome, Thank
you for that.
Speaker 2 (20:40):
Before we get into it right away, I just want
to show how, yes, how quick this can work. Like
I said, it can work this fast. Not for everyone,
but ranked three forty eight hours top Ferry coach Catherine Richardson.
She said, send me this text. Look, it is unbelievable.
Forty eight hours and I was like, let's go. Wow,
that's right, rank three, So it's possible, guys.
Speaker 1 (21:04):
So in two days she ranked on the front page.
Speaker 2 (21:06):
Yep, exactly right at the top and that Google three pack.
Speaker 1 (21:09):
Wow.
Speaker 2 (21:11):
So this is it. Write it down. It's called keyword system,
And the reason why you want to write it down
is because you're far more likely to consume the information
you're hearing. You know, it's one thing just to watch
it or take screenshots, but if you actually write something down,
your brain is far more likely to remember the things
it's being taught. And I'm gonna keep everything simple, okay,
(21:34):
but there's five mechanisms you can write those down to
name services, reviews, responses, and posts. You can leave room
and space there for notes. Totally fine, We're gonna cover
all of them today though.
Speaker 1 (21:51):
Okay, cool, And then we also push this to our
podcasts and stuff, so thank you for getting audible with
what they're seeing on the screen. So some people would
listen to on the podcast as well.
Speaker 2 (22:02):
Yeah, if you're listening to this on the podcast, this
is something that you could actually follow along too just
by listening.
Speaker 1 (22:08):
So yeah, perfect, really, well like that.
Speaker 2 (22:11):
Now, before we go to mechanism one, this is the
fundamentals you need to write this down. It's called the
holy Trinity, all right. And what the holy trinity is
is the three most powerful keywords for you as real
state agents. And now those three keywords are realtor real
(22:34):
estate agent and the city you service. Now you might
be thinking, well, Trent, I'm our service. Many cities like
eighteen All right, cool, awesome, write them all down. But
what I want you to do is put a little
star next to your main city. Now, the main city
isn't and I need to really emphasize this isn't that
(22:55):
big city that's thirty minutes away from you because it's
got a population of a million people. No, no, No,
Your main city is the city that's associated with the
address that you gave Google. So when you got your profile,
you're either gonna use your home or the brokerage or
whatever address you set it up under. Whatever address addresses
(23:16):
associated whatever city is associated with that address, that's your
main city. That's what we're going to focus on, and
we're going to go all in on because you will
dominate there and more than more so than you would
have a city that's not near you, like thirty minutes
plus away.
Speaker 1 (23:32):
Right, Okay, clarification, So real, real world example. Let's just
say you have an agent lives in a little town
called Jefferson outside of Salem, Oregon, and twenty five miles
away Salem, which is the state capitol, and it's a
big city. You're saying it's better for them to put
Jefferson for their area than Salem and have Salem be
a backup area to that.
Speaker 2 (23:54):
I guess, okay, we're their business address.
Speaker 1 (23:58):
I didn't know that's good info.
Speaker 2 (23:59):
Now. The reason why is because Google ranks based off
of three things. Great thing to write down here. I
know we're gonna be righting down a lot, but here
it is. Number one is how close is the user
to the business. Google knows where you are when you
sit into profile. You can't. Oh yeah, I'm branking them
(24:22):
the city two hours. Wait, no no, no, no, no,
no no. Google is going to be like put that away, No,
you're not. Number two, how relevant is the business to
the user and what the user is looking for? Right?
And number three, how active is the business. We're gonna
cover all three, but focusing on the number of the
(24:43):
first one. How close is the user to the business?
Like I said, Google knows where you are. You set
up the address there, right, Maybe it even had you
make a video. It knows you're located there in that city.
So go all in on that city rather than trying
to cheat Google, because you will be punished. Watch what
happened when you go all in on that tiny EEDBD
city maybe that you're located in, and if you rank
(25:05):
number one there there are people still looking to buy
move and that's relocated with.
Speaker 1 (25:11):
Totally and local people know the proximity of the city's
corvalis sale in Portland. Whatever.
Speaker 2 (25:16):
Yeah. And another thing on top of that too is
if they see you number one. I say this all
time alry, which is perception is reality. So they see
you number one on Google, they're going to think in
their mind you are on number one realtor. Okay, so
watch what happens. So smart dominate. You will get more calls,
more leads, more website traffic. Dominate that area. It doesn't
(25:38):
mean you can't try to rank for those other nearby areas.
I'll show you how here in a moment, but it's
just not going to be as effective and not as dominant. Okay, awesome,
love it.
Speaker 1 (25:49):
I already got a page your notes, so good job.
Speaker 2 (25:51):
Boom, I love it. We haven't eve gotten a mechanism one,
I know. Let's do it. So mechanism number one is
the name. So looking off these two names here, let's
have some fun. You know, if there was a live audience.
Right now, I'd be like, unmute yourself, let's see what
you got. But Randy, who do you think is ranking higher?
Speaker 1 (26:11):
And why between these two, which one ranks higher?
Speaker 2 (26:15):
Yeah? Between these two profiles and showing who's ranking higher and.
Speaker 1 (26:18):
Why, I would say to Mike because he's got one
hundred and four reviews, right.
Speaker 2 (26:24):
One hundred and four, that's no joke. Like the average
agent I talked to Randy every day, he's got like
five to ten reviews.
Speaker 1 (26:31):
Wow, So Mike is.
Speaker 2 (26:34):
Kicking but with one hundred and four reviews. But that's
what I wanted you to see. This is the red herring.
It's actually the first profile here, Holy moly, thirty five reviews.
With thirty five reviews, this profile here on the left
is actually ranked number one, where the profile on the
right mic with one hundred and four, it's ranked twenty.
(26:56):
It's not even it's not even close.
Speaker 1 (26:58):
Wow, me close.
Speaker 2 (27:00):
And that comes down to how well optimized the profile is.
Because here's the thing. Mike is just telling Google that
his name's Mike.
Speaker 1 (27:11):
Yeah.
Speaker 2 (27:12):
But the profile over here, let's break it down. It's
saying real state agency, the city, it's saying realture it's giving.
Speaker 1 (27:22):
All the residential commercial farm, all that stuff.
Speaker 2 (27:25):
Residential commercial, anything someone might search. They're extremely relevant. Wow, right,
Google ranks off of two three things, right, how close
is the business to the user? How relevant is the
business to the user, and how activated. We're going to three.
But this makes you very relevant to search results. So
(27:45):
what you're gonna do is edit your business profile to
say the Holy Trinity real estate agent, city you service
and realtor you can go step further to try to
squeeze in residential commercial whatever. It doesn't matter about having
a pretty name. It matters about how many calls in
(28:07):
website traffic you're getting. Okay, so I love that googled
information it needs. Now, if you're watching this back or whatever, right,
you're gonna see that says remax. It's the brokerage, right, whatever,
this is a brokerage account. I'm going to be using
them as the case study the breakdown through the entire
presentation here today. But if you were a standalone agent,
(28:29):
it would just be your name followed by the brokerage
followed by the Holy Trinity.
Speaker 1 (28:36):
Yeah, that's it.
Speaker 2 (28:38):
That's all you gotta do.
Speaker 1 (28:40):
I love it.
Speaker 2 (28:41):
It's that easy. Now you will not get punished for this,
not at all. The only time you'd get punished for
doing this is if you weren't verified or if you
were suspended on Google already. So if you're suspended or
you're not verified, do not do this. All you're gonna
do is put your name there and leave it the
heckle out. It's it.
Speaker 1 (29:02):
Oh. So if you were suspended before, yeah, and.
Speaker 2 (29:05):
Then you tried implementing these things I'm telling you to do,
don't do it.
Speaker 1 (29:09):
Yeah, because they suspended my account when I moved from
my office location and I changed my address, they suspended me.
It took me a couple of months to get it
back on. You know, they verify and i'd go the
post office. Is kind of a crazy thing.
Speaker 2 (29:21):
See, if you were suspended trying to implement these changes
i'm telling you to do right now, you will not
ever be approved. Really, okay, So do not do what
I'm telling you. I tell you're verified.
Speaker 1 (29:35):
That that's good. Yes, I needed you six months ago.
Well here we are now, right, Yeah, that's all right,
All good, better la, I'm a good guinea pig.
Speaker 2 (29:46):
I love it all right. So keyword system mechanism number
two services now a lot of agents don't know how
to locate their services. They didn't even know they could
add services. So how you can locate this is by
going to your Google profile by simply typing in business
dot Google dot com. All right, and then that will
(30:07):
take you here where you can then edit your services.
Like I'm showing on the screen now right here, Randy,
I'm showing all the different services I've punched.
Speaker 1 (30:18):
Can you say that website again? You said Google?
Speaker 2 (30:20):
Yeah, uh, business dot Google dot com.
Speaker 1 (30:23):
You can also business dot Google dot com.
Speaker 2 (30:25):
Okay, yeah, you can also just type in Google business
profiles and that should okay.
Speaker 1 (30:31):
I just wanted it for the people listening.
Speaker 2 (30:33):
Yep, business dot Google dot com. And if you have
a Google profile, you're already signed in and it'll take
you right into an interface like we're showing here. Now,
this is the services that I put in here for
that that brokerage.
Speaker 1 (30:49):
Right, what do you what.
Speaker 2 (30:49):
Are you seeing that's interesting here? Randy?
Speaker 1 (30:54):
Do you say that again?
Speaker 2 (30:55):
What do you see here? What's interesting about the services?
Speaker 1 (30:58):
I mean, I'm just seeing a realist agent. I'm seeing
Saskatoon many many times, so it just looks repetitive to me.
Speaker 2 (31:07):
Yeah. Well, That's exactly it. So what I've done is
I've taken the Holy Trinity right real to real estate
and city service, and I've mixed.
Speaker 1 (31:15):
And matches every way you can.
Speaker 2 (31:18):
Yeah, so I'm super relevant to what someone might be
typing in on Google. And so what I'm doing is
in the service section you can have unlimited services like unlimited,
I mean thousands on thousands on thousands. Right, there's so
many in this screenshot that I can't even fit it
all into a single screenshot. You can see it's gtting
cut off the bottom.
Speaker 1 (31:37):
Wow, gotcha.
Speaker 2 (31:38):
And so what I'm doing is I'm making my profile
vaper relevant because if my profile says an ounce of
what someone's searching for, Google's just gonna recommend me.
Speaker 1 (31:53):
Yeah, totally.
Speaker 2 (31:55):
So take some time. This is where you can really
put a lot of time sinking into start putting in
keywords you want to be associated with, and that really
stems from the Holy Trinity. First. Now, pro tip you
can go to chat shabt or Gemini Google's AI.
Speaker 1 (32:14):
Yeah, like, what are.
Speaker 2 (32:17):
Fifty searches that people are typing in when looking for
a realtor on Google? And it will tell you literally
what people are typing in. Take those fifty and add
them as services. This is where you can get crazy
(32:42):
with not just adding the main city you service, but
also adding in all those other cities nearby that you
service too.
Speaker 1 (32:50):
Oh, you could have no problem. Put them all in here.
Speaker 2 (32:52):
Yeah, put them all in here. You'll even see just
a little bonus we can consider this. There's an edit
service area tab yeah, section where you can add up
to eighteen different cities that you serve it.
Speaker 1 (33:06):
And I did that one, but I didn't think about
it here.
Speaker 2 (33:08):
Yeah, put it all in here. Put it all in here, right,
So just what we're trying to do is very relevant.
You want to tell Google who you are, what you do,
where you service as many different times as Paul as
you can. All right. Keyword system mechanism number three is reviews.
Now you might be thinking, like, yo, what he's crazy?
(33:30):
He just said reviews are important? What about Mike with
one hundred four? Now? Listen, reviews are important and they
work really really well when it's done correctly. Randy, what
do you think was done properly about this review? I'm
throwing red herons at you though, By the way, these
are trick kind of questions are.
Speaker 1 (33:50):
You to me, it looks good. I mean, Lindsey's got
one review, but five star. It was a year ago.
That might be something I would look at, but I
like it. Yeah I would. I would chalk it up
is a good review.
Speaker 2 (34:08):
Yeah he wrote like professional, knowledgeable, all that good stuff.
But the one thing that really made this special review
is the fact that she mentioned that he was a realtor.
Speaker 1 (34:26):
Because we recommend him to anyone looking for a realtor.
Speaker 2 (34:30):
Because the keyword realtor gotcha. So imagine if Mike one
hundred and four Google reviews all of them said realtor,
real estate agent city they serviced in, he might not
even have to do everything I'm showing here today because
his profile is being verified by other users for the cities,
(34:55):
for what he does, where he services, you know what
I mean. Like he's super real event. So what I'd
like to do is have all your people, your entire audience,
ran you start campaigning for keyword reviews.
Speaker 1 (35:11):
It's a great thing.
Speaker 2 (35:13):
Yeah, ask them to hey, can you include real turner
review or mention the city I serviced you in? Anything
like that. The goal here is to be as relevant
as possible, So go ahead campaign for this you know,
(35:34):
and this will work really really well.
Speaker 1 (35:37):
That's awesome.
Speaker 2 (35:39):
Now, keyword system mechanism for is your response is you
can respond to Google reviews. Now, many of you have
probably already responded to your reviews, and if you haven't,
get on that. But if you respond in a specific way,
you can really elevate the performance of your profile. Here's
(36:00):
how you respond. You would respond with the Holy Trinity,
thank you so much for choosing me as your realtor.
If you ever need a real estate agent again in
whatever city you service, just let me know right then
and there, I responded to a review and I added
the Holy Trinity into my response, making my profile even
(36:27):
more relevant. So I would try to change up the
response every time so it's not like a robotic thing.
And yeah it's copy pasted, like speak to that person's
unique experience, like maybe they went through a divorce, maybe
they're relocating from another area. These are all key terms
(36:50):
and key situations someone typically goes through when looking for
a realtor. Right, so, if someone had a unique situation
or whatever, speak on it in the response if you can,
so that way you are relevant to anyone but that
(37:11):
same situation. Mark. There we go now, Randy, did you
learn anything new yet? Uh?
Speaker 1 (37:20):
Yeah, everything you've taught so far is new for me.
Speaker 2 (37:23):
Oh yeah, all right. Well if someone's watching this and
they're like, I haven't learned anything yet, well, mechanism number
five is where I usually get everyone. Mechanism five of
the keyword system is posts. Yeah, post like social media posts.
I mean the content you're posting to YouTube, TikTok, Facebook, LinkedIn,
(37:46):
Instagram wherever. All of it needs to now be uploaded
to Google. Google mind to be like a social media profile.
You can put content up here and just like other
platforms like Instagram, for example, the more you use it,
(38:08):
the more you're suggested. So get active. Think about it.
Google wants people using the platform, so get active. Right
do you think Google like this is con sense? Like
Google want to recommend a business that hasn't been active
in like three years, four years?
Speaker 1 (38:26):
Oh no, you're posting this on social media and how
are you connecting it to Google? Are you taking that
social media post and then reposting it to Google?
Speaker 2 (38:39):
Yeah? So you could take your social media post and
manually go to Google your Google business profile and upload
it as a post. Or you can use software like
ours or whatever.
Speaker 1 (38:49):
Oh that's true, yours automatically puts it to Google. I
forgot about that exactly. We have Google's at that, but
the Google's got a little different requirement for putting those
posts on there. So we got to how you guys
in that in the instructions basically to make it a
picture or video under so many seconds or whatever it
is for Google fifteen seconds, thirty something like that.
Speaker 2 (39:10):
Yeah, so if you wanted something specific for it, right,
there are some barriers, right, Okay, cover in a second,
but just so you know, if you don't know how
to post to Google, it's not uploading a photo. That's
where everyone gets wrong. So I've talked to a lot
of wheelchairs and they're like, oh, I know how to
do it. I just clicked ad photo, Like I'm showing
on the screen.
Speaker 1 (39:30):
That you right, that's a profile thing.
Speaker 2 (39:32):
Yeah, that's not a post. It's actually called ad update.
Some profiles actually say post now, which is really cool,
but for most it says ad update.
Speaker 1 (39:46):
So ad update is basically like a post exactly. Oh cool.
Speaker 2 (39:52):
Now, other ways to be active on your Google profiles,
getting reviews, it's just hard to be consistent. But with posts,
you have no excuse. You can wake up every day
and dealing if you wanted to. Now, what's fascinating about
this post? Right here? Andy, there's two things. What are
you seeing? What's popping them on? Right away?
Speaker 1 (40:16):
I mean right away, I don't see his face. I'm
also seeing a little bit of language at the top,
so that I'm trying to think what he's going to
be talking about. And then I see tips for sellers.
That's kind of what stands out all right, So you're
seeing a video which is number one.
Speaker 2 (40:33):
Yeah, a lot of people don't know they can actually
post videos to their profile as a post. The catches
with Google it has to be thirty seconds or less. Okay,
Silva's not thirty seconds or less. It's not going to
get uploaded here. I'm sure it'll change in the future.
A lot of platforms to do that with their video, so,
(40:56):
but for three.
Speaker 1 (40:57):
Minutes is kind of the standard across the other platforms.
Speaker 2 (41:00):
Yeah, so I could definitely see this changing in the future.
The other thing I wanted to point out though, is
the hashtags in the description. M This used to be
acceptable by Google, but they've changed their rules and you're
not really supposed to do this anymore. I left this
in here because this is a good example of what
not to do. Now.
Speaker 1 (41:18):
Okay, so don't put hashtags, no.
Speaker 2 (41:20):
But what I would like you to do instead is
in your description of your posts, add keywords, so right,
real estate agent, comma space, reelchir, comma space, city, comma space,
whatever other keywords you want.
Speaker 1 (41:40):
That's smart. I like it because hashtags are effectively another
platform than Google, so it's a competitive platform. Right. So
they don't want to promote hashtags necessarily.
Speaker 2 (41:50):
Exactly, But what they want you to do is add keywords, right.
They want to help their users have the best possible experience,
So make sure you're very relevant so they can suggest
that's good. That's good and so right there, that is
the that is the keyword system. Those are the five mechanism.
That's awesome. What's going to make you the realtor of choice?
Speaker 1 (42:15):
You're super good man, good info.
Speaker 2 (42:18):
I'm glad you liked it. I do have this reminder
right here too, for people I usually play, but I'll
just say it right now. The reminder is this Jason
Pantana goes on the state leg.
Speaker 1 (42:31):
I can make it so you can play this video
if you want it's okay.
Speaker 2 (42:34):
I'll just okay, all right, I'll sum it up like
basically is you can. You can do all this kind
of optimization work to your profile. You can spend all
this time on it. But at the end of the day,
it's about how consistent you are with it. You have
to be continuously adding more and more contributing more and
more content to your Google profile.
Speaker 1 (42:56):
Yeah, that's so good.
Speaker 2 (42:57):
At forget it. Jason even says too, it's like you
got to keep playing. It's like any other social platform.
Speaker 1 (43:05):
I love it, dude. I'm adding it to my coaching intake.
Speaker 2 (43:09):
Hell yeah, like this is because, like, dude, this is
the number one thing. Like I see wheelchairs getting reviews
on their Zillow or wheelder dot com and all that.
You know, getting a review anywhere is not bad. But yeah,
building someone else's profile, you're building someone else's company. Build yourself,
and you can build yourself on Google. That's where the
(43:29):
king is, right.
Speaker 1 (43:30):
So I love it. This is so good.
Speaker 2 (43:35):
Yeah. Is this a good time for me to kind
of go into the offering. Yeah?
Speaker 1 (43:38):
Yeah, please.
Speaker 2 (43:40):
Sweet.
Speaker 3 (43:41):
So if you watch this and heard it, you took notes,
well you know how to do Google and you're by
yourself now, but I do offer a done for you
social media and Google SEO service.
Speaker 2 (43:54):
The entire time I was showing you a brokerage account
I had worked on and ranked number one, and the
broker drounre here is James, and I have a video
right here. I don't know if it's worth me sharing sound.
It's only sixty seconds long. But hour I can just
tell you.
Speaker 1 (44:10):
If you want here, I'm gonna make you co host
and you should be able to on share and then
click the ad music or a sound on the right
side when you go to share, and then says add
sound and then reshare it should play. Okay, it's not
there for me, so it's all good.
Speaker 2 (44:29):
I'm just gonna tell the so interesting Okay, yeah, all good.
I'm just gonna tell the story of it really quick.
So with James, really quickly. James came to us brand
new agent, moved to an entirely new place, didn't know anyone,
no family, no friends, no network, And what we did
with him was, of course worked on his profile. His
(44:50):
socials ranked the number one, made him very like the
local expert. Everything was local, local base for content even
and he he grew really quickly. He dominated, became number one,
became a top producer in that area as well, and
then he became so successful that he grew started his
own brokerage and now has twenty nine agents underneath him.
(45:13):
And I serviced many of those agents as well. And
we did that all within four years.
Speaker 1 (45:17):
Wow, that's cool.
Speaker 2 (45:18):
From zero to hero in four years. Right now, someone
might hear that be like four years. I mean, hey, guys,
businesses don't start overnight. You got into real estate, you know,
there's no get rich quick scheme. Okay, it's right to
put the time in. But this is what we were
able to do. And I'm really proud of his story
and being part of it, so I wanted to share that.
Right So, here's the breakdown of what it would look
(45:40):
like with all the different services that we provide to
turn you into a social realtor. If you were to
try to outsource these, these are the costs that you
would have to pay. So if you try to get
someone to rank your Google profile, probably looking at like
five hundred dollars a month. If you're trying to get
someone to post your Google regularly, that's probably going to
followunderneath like a VA maybe a social media manager. Collectively,
(46:04):
it's all going to add a probably like two hundred
a month. If you want someone managing your Instagram one
hundred bucks. You want someone manage your Facebook hundred bucks.
Want someone manage your LinkedIn right one hundred bucks? YouTube
eight hundred Probably if you go to a company that
will post and add keywords in such to your YouTube videos,
you're probably looking at that expense it's getting at least, Yeah,
(46:25):
it's so pricey. And if you want someone to manage
your TikTok five hundred bucks because it's such a trend
and it's pretty easy to get views there right now.
But then if you want also someone to create and
edit your videos and post, it could be as high
as eighteen hundred dollars a month, like if you're getting
a full time virtual assistant, like this is what you're
(46:46):
going to be paying. And if you want someone writing
the captions the hashtags, that could be a copywriter or
a VA again like two hundred bucks. Software. Maybe that's
what it adds up to, right all in all, if
you wanted someone else to upload the content, sorry, I
forgot to say that, like two hundred bucks for like
go to who who street charges two hundred bucks for
you to just post content one shot Joe. All in all,
(47:09):
you're looking at forty five hundred dollars a month. But
I'm not charging that, and I'm not charging the five
hundred rank your prosts, and I'm not charging two hundred
to post your Google I'm not charging any of that.
If you actually go to our website Social realtor dot com,
you would see if you try to purchase all of it,
it would be about four hundred and ninety nine dollars
a month. That's insane. Other companies charge that just for
(47:34):
Google SEO. But we're gonna edit your videos, edit your post,
write the captions, do the hashtags, upload it all for
you to every platform, make sure it's got keywords, et cetera.
Do your Google st yet it's insane. But I'm not
gonna do the four ninety nine because, like Randy said,
we've been talking a lot. You loved it, you liked it,
(47:54):
and all this great stuff we talked, and we made
something really special for your folks, which is with the
promo code.
Speaker 1 (48:02):
Oh that's cool. My last name is spelled wrong, so
b y r D just so they put it in
right rd. Okay, it's very common that I misspell it
like that, but it's coach Randy bird BYRD. I put
that little promo say thank you for doing that promo
code no worries.
Speaker 2 (48:19):
So make sure you guys spell the name right. That
was my bad. I was quickly typing that in here.
Speaker 1 (48:23):
I probably did it on my side. It's all good.
Speaker 2 (48:26):
It'll be two ninety nine a month.
Speaker 1 (48:28):
That's rad dude.
Speaker 2 (48:30):
Thank you. Yeah, no worries.
Speaker 1 (48:32):
We were paying our va six hundred and fifty bucks
a month to do half of this half I mean literally,
And I will tell you that we've only been running
with you for about five or six weeks now, probably
maybe just even a month, and it's it's been totally refreshing.
It's just we literally the only thing I have to
worry about is filming content raw I uploaded in the
(48:54):
file I say I want this, And your team is amazing.
They are really responsive, and it's just been a really
really pleasant experience. And and how many posts do they
get a month for that price?
Speaker 2 (49:06):
Yeah, they're gonna get up to sixteen pieces of that's crazy.
Speaker 1 (49:09):
That's one every every two days you're putting out. In
my opinion, are professionally edited subtitles, b roll video every
two days.
Speaker 2 (49:18):
Option hashtags, everything done for you, everything done for you.
Speaker 1 (49:22):
That's amazing. And so I didn't know you do the
Google rank profile thing as part of your program.
Speaker 2 (49:27):
Yeah, we were throwing it in, dude, I didn't know.
Speaker 1 (49:29):
That's that's a big that's a big add on, because
you're right, that is like a I've been quoted two
grand for people to optimize my profile. Oh yeah, we're
throwing it in usually let's grab that's that's smoking deal.
Speaker 2 (49:42):
Yeah, so two nine nine you get all of it.
Speaker 1 (49:44):
Is that a contract? Is it a contracts in your contract?
Speaker 2 (49:48):
No? They can you know, no, they can cancel any.
Speaker 1 (49:50):
Time the month. That's crazy anytime.
Speaker 2 (49:53):
They're like and here's the thing, because they spent all
this time with us. I said I had a special
for a gift.
Speaker 1 (49:58):
Here it is.
Speaker 2 (50:00):
There's gonna be no two ninety nine.
Speaker 1 (50:03):
Wait a minute, I paid two ninety nine. Don't be
messing with me now. I'm just kidding.
Speaker 2 (50:07):
It's gonna be free for thirty.
Speaker 1 (50:09):
Oh wow, that's rad dude, a full month. That's really cool.
Thank you for doing that for my people.
Speaker 2 (50:16):
Well here's the catch though, this is only if they
wanted to act on it now, So I'll leave it
for the rest of this week.
Speaker 1 (50:24):
Okay, thank you because we have some people on the
live we have some people will send this to so yeah,
thank you for extending that a little bit.
Speaker 2 (50:33):
Yeah, no worries. So what we're gonna do is till Friday,
till midnight. If you go in and sign up and
you use that promo code, I will apply the thirty
days to your account because when you go to sign up,
you're gonna see this as fourteen days because that's that's
our standard, right and I don't I can't change the programming,
so I will have to manually do that. So I'm
(50:54):
gonna be okay for those who come through with that
promo code. Okay, cool, we tell Friday, okay and think cool.
You're watching this right now or whatever. There's a QR code.
You can scan that type in the promo code and
now I'll get you the discount. So that's one hundred
dollars off. Okay, I dig it.
Speaker 1 (51:15):
Yeah, and make sure you use promo code. Coach Randy Bird.
Yes r E N D y B y R D.
Speaker 2 (51:22):
Now, if you're someone who wants to think about it,
but thinking about it makes no sense to me because
you get the try it for thirty days, no contract,
you could book a call, and we're just not going
to get the thirty days. So there's that cool awesome
and that's that's it.
Speaker 1 (51:39):
Randy, that's rad, dude. You did. You did a fabulous job.
I really appreciate it. Trent, thank you for doing this.
I have a suspicion we'll be doing this again in
the future. I think we'll get a big crew and
do it again. But thank you very much, and thanks
for the offer. I can't like I said you're here
because I was super impressed by and I asked you
to to show it to my people, and I didn't
(52:01):
expect the discount. Appreciate it. Thank you for doing that.
Speaker 2 (52:05):
I really appreciate you having me and I hope you
all love it.
Speaker 1 (52:07):
So one hundred percent. Appreciate a brother.
Speaker 2 (52:09):
I appreciate you.
Speaker 1 (52:10):
See it. Thank you. Reach out to me or Trent
and we'll get you dialed in.
Speaker 2 (52:14):
Sounds good.
Speaker 1 (52:15):
Thanks brother, cheers, peace. Thank you,
Hey, good morning. If you're tuning in, thank you for
being here. We're gonna get started in just a few minutes.
I thought it was Zoom, but it looks like it
might even be a webinar. But it's all good. We've
got the man them at the Legend coming on here
in a few minutes, and we're going to talk about
social Realtor, which I just found out about it not
too long ago. And it's really it's really quite quite exciting.
(00:41):
I see Trent's in here now, but we'll get Trent
in here. Let me see. Do I make them promote
the panelists? Let's see how that works? Trent, Trent, you there?
Did it work?
Speaker 2 (00:56):
I'm not muted? Can I show my webcam? I'm not sure?
Speaker 1 (01:01):
Should be able to you should be able to do
all the things?
Speaker 2 (01:05):
Awesome? Actually I've never been. I've never done the Zoom
functionality like this I.
Speaker 1 (01:10):
Have I haven't either. Some new for me, so we
just upgraded the Zoom webinars and it's a little bit different,
but it's also kind of cool. Yeah, look at that,
and uh, I guess it's got some opportunities for me
to like bring on speakers and guests and make it
look like Fox News. You know, it's pretty cool.
Speaker 2 (01:28):
Good, I like it cool.
Speaker 1 (01:29):
We've got a couple of people on the webinar, got
a couple other people live watching, and uh, you know,
I'm excited to have you here today. So I'll start
the recording. I know we're recording and some AI thing,
but let me start the recording. Uh No, we're good,
we're live, We're good, we're recording and we're rolling. So
you know, first of all, let me just say Trent,
(01:50):
thanks for being here. Trent is the CEO, founder, president,
admiral or whatever it is of Social Real Tour. How
do you pronounce it without your copyright issues?
Speaker 2 (02:02):
And I just say social realtor.
Speaker 1 (02:04):
I just dropped that out, Social realtor. Okay, cool, So
it's spelled a little differently. Good job on that. And
you know, it was referred to me by a buddy
of mine, Jeff Sutherland, said he's using it, said he's
real happy with it. So I reached out. We struck
up a conversation, then struck up a partnership in an agreement,
and I want to bring it to my people. I
want to share it with the people. We're recording this.
(02:25):
We'll put it into all of our groups and our
organizations with a thousand agents and so on, and they'll
get a special discount that I'll let Trent talk about
as we progress. But the bottom line is everybody wants
to put more consistent social media out. Everybody I talked
to is looking for editing and some variation of editing through.
(02:46):
We've been doing it for five years with vas in
India and Pakistan and you name it. We've tried it all.
Very inconsistent. Their system is just that done for you
system that I really really appreciate, specially from a coach's perspective.
Set it and forget it. Your only job is getting
on camera and filming a few things. You could even
use something as simple as what we're doing right now
(03:06):
with zoom. You could do a zoom and you could
put it into a folder, send it to them. They'll
chop it up, they'll put all the b roll and
all that stuff on it and do really really nice
looking videos. So, with no further ado, I'd like to
turn it over to Trent to talk about your system
and thank you for being here. Brother.
Speaker 2 (03:22):
Hey, Randy, thank you so much for having me man.
I really appreciate it. I'm excited to be here and
thank you so much for like talking about us like that. Man.
You know, we try to come in here and make
the best product possible. You know, Social Realtor the name
says what our goal is, right is to help realtors
get social right, video hosts, Google and everything you know.
(03:42):
So today, actually I wanted to really make something special
here for all the folks you know, watching this right now,
watching it later, and that is I wanted to show
you your folks how to rank number one on Google.
I'm literally just going to give them the playbook. I'm
just gonna handle it really co Harper, show them everything
so they have the toolkit to do with themselves. But
(04:04):
that is an aspect of what we also do. And
the reason why I'm focusing on Google today and I
really wanted to bring that to your audience rather than
socials is because Google is where every search starts. So
when someone has a pain and they need a solution,
(04:24):
they open up Google. And so really we need to
be where the buyers are, where the sellers are, and
it all starts there. And so that's where I really
want to dial in today and then show you how
you can tackle this and accomplish this yourself. So I'm
gonna go ahead and I'm just going to share my screen.
Speaker 1 (04:41):
Yeah, let me make make sure you can. I think
you can, but you should be able to excellent.
Speaker 2 (04:46):
Yeah, it says like I don't know if I could
share a sound. It's like this option. Yeah, let's see
you can I share a sound. I'm not gonna be
able to share a SAMD, but that's okay. I'm gonna
do without sound. We'll just skip some parts of it.
Speaker 1 (05:01):
Yeah, we could see a good.
Speaker 2 (05:02):
Yeah, all right, and then got my good old Canvai
presentation here. So I got five secrets to help you
rank number one on Google. Now this works fast, like
really fast. So some of you are going to see
results within thirty thirty days, most of you really Some
(05:24):
if you're new and you don't have a Google profile,
you're just setting this up, it might take you three
to six months. Hopefully not though, but someone who's just
dialed in, who has, you know, their Google already set
up and verified and not suspended. I said you'll see
results within thirty thirty days, but some of you even
fourteen or one or two days. I'm not kidding, like
(05:46):
it works really fast, and it comes just like basically,
how bad do you want it? Are you going to
put all the work in? How fast are you gonna
put the work in? Now? This is gonna work from
any It doesn't matter if you're a new agent. It
doesn't matter if you are an experienced one or a
top producer. I don't care where you are in your career.
(06:07):
You're gonna learn something new today, Okay, that you can
apply to your Google and start getting more weeds. Now.
You can be that person too that has never even
tried ranking on Google. You have zero experience with it.
That's fine. You can be that person who's tried but
it was too difficult. Right, there's thousands of videos on
YouTube Randy where you can go learn this same strategy,
(06:30):
but you've got to dig through the weeds, and you
don't know what's outdated, what's what this is? Literally? It
also maybe either that agent who's paid for SEO services
before but gave up because you didn't see the result
or the return on investment, because typically it costs thousands
of dollars to have someone do SEO work for your business,
(06:51):
and it can take six to twelve months for them
to give you any sort of result, which is crazy
and quick question for you there alrighty, have you ever
paid for like SEO services or anything like that performs curious.
Speaker 1 (07:05):
I've been called by about seven thousand people to do
my SEO services. I probably got another thousand instant messages
from people, so I'm very familiar with the need for it,
and I've tried it a little bit on my own,
and I think the answer is we really leaned into
it for like two months and then lost interest and
(07:26):
did nothing, and so it started ranking really well and
then it went to not very good.
Speaker 2 (07:33):
Yeah, it's boring, it's expensive, it's hard to see the
return on investment. So this is like I want to
get that all out away, Like, it doesn't have to
be boring, expensive and it can work fast.
Speaker 1 (07:43):
So question, I'm sorry you're in flow. But if we're
doing Google listing ads or LSA listing service ads, that
helps a lot of your ranked higher for those ads,
I would imagine is that correct.
Speaker 2 (07:58):
Well with ads of any nature that's its own thing.
Speaker 1 (08:03):
That oh, it's its own entity. Okay, so this Google
ranking is organic?
Speaker 2 (08:06):
Yeah, this is organic, so okay, cool. So this could
be the first thing everyone should write down, which is
get a Google Business profile. So everything I'm showing you
is or an organic approach to be rank number one
organically with their Google Business profile.
Speaker 1 (08:22):
Right, I got you.
Speaker 2 (08:23):
So if you don't have a Google Business profile for everyone,
anyone who's watching, go get one. All right.
Speaker 1 (08:30):
I think most in my experience, most agents have them.
But they're junk, right they have, they knew they needed it,
they set it up. It's got no profile photo, it's
got no picture, or the picture looks like, you know,
they were on an African safari somewhere in the desert.
It's just really bad. Even the contact information stuff's not there.
(08:51):
That's what I find most of the time.
Speaker 2 (08:53):
Yeah, and then you know, I hear all the time like,
oh yeah Google doesn't work.
Speaker 1 (08:56):
It doesn't work. Yeah because you're in the summer.
Speaker 2 (08:59):
Yeah, we haven't done anything. Yeah the right things with
it either. Right, this is exactly what I wanted to
cover today. Cool, So I got five game changing mechanisms
for this, Randy. Obviously, I'm showing that everyone how they
can do it themselves. And I do have a very
special free gift rate at the end, like rate at
the very end.
Speaker 1 (09:18):
Cool just to stay for it.
Speaker 2 (09:21):
Yeah, yeah, like very in Like before I say goodbye,
I got a little thing I'm gonna drop for those days,
thank you. But yeah, some success stories is showing you.
This is like Google Business profiles, right, This is called
the Google three pack. If you haven't made any notes yet,
this is a great time to make one Google three
pack because it doesn't hurt for you to go and
do some of your own research later, for you to
(09:42):
see how other ways people are doing it to get
themselves here, because this is the most prestigious place you
could be. When you're in the top three recommendations, you
will see far more calls and far more website traffic. Okay,
because Google study shows that seventy nine percent of people
don't scroll.
Speaker 1 (10:00):
That's the first and totally true. I think it's a
bigger number than that. It's a big number.
Speaker 2 (10:05):
Yeah, Like who's going to page two, three, four, five, six.
Speaker 1 (10:07):
That I don't think I've done it once in my life.
Speaker 2 (10:10):
Yeah, So you want to be as close to the
top as possible. So number one, number two, number two,
this is what you can do from everything that we're
shown here today. Now, just a little bit about me,
because you only heard a little bit about me about
social realtor from Randy, But I've been marketing since twenty twelve.
I was an influencer before the word influencer was a thing.
(10:32):
I built up a YouTube channel of over thirty thousand
subscribers over twenty thousand subscribers across other social media platforms.
I had over six million views, my top videos well
over a million, and I got picked up by Italian
agency here in Vancouver, Canada, where I live, called BBTV,
and they're one of the biggest talient agencies in the
world with artists like dip Low, t Pain Tifu and
(10:55):
all these other creators and artists underneath that organization. So
I learned a lot about this industry and from there,
I just saw that a lot of small business owners
had no idea how to approach social media, and so
I was like, Okay, there's a need for this. I'm
gonna see what I can do. And you know, I've
been doing it ever since. But over the last five years,
(11:17):
i'd say it's been really dialed in, specifically for realtors,
where I did a rebrand of what the company used
to be to just be realtors. We partnered up with
big organizations like Tom Ferry and other many other organizations
as well. And you know, I'm really proud to say
we've done that. It's not easy to get your foot
(11:38):
into the door of being part of these organizations, but
here we are. It's even letting me down to you know,
talking with you, Randy. So I'm very grateful for these things.
Speaker 1 (11:47):
Yeah, thank you. I remember I was talking. I was
a Tom Ferry coach and we talked about that, and
then Bill Pipes was my coach. Bill Pipes is in
your system and an endorser of it as well. And
You've got some big names behind you, so that that
gave me satisfaction when I started doing my due diligence
on this.
Speaker 2 (12:04):
Yeah, for sure. No, I'm so thankful for it. You know,
it's been a huge way since probably twenty twenty four
was just you can see there I wrote it in
like like realtors just jumped in from that. It was crazy.
But yeah, a little bit about me. You can scan
that right there to be friends. I'll follow you back.
So scan that follow me. I'll follow you back. For
(12:26):
the reason why I'm having you do this is because
maybe you have questions later that I'm not able to
answer here today or I don't addressed. So if you
think of something later and you want to DM me
like a question, I'm going to try my best to
look for that and find it. Sometimes it goes to spam,
but I will do my best to help you as
much as po awesome, cool, and then three to one.
(12:52):
Moving on now, I just want to cover some statistics
and the reason why I'm doing this before I get
into the need of how to get number one on Google.
It's because I really need you to understand how port
Google is. Because you could save your today think wow,
this was really cool, and then it just forget about
it because there's so many different things on your play
(13:14):
and in front of you that's trying to get your attention.
But Google needs to be the primary thing because the
data doesn't lie. Numbers don't lie. Here are the top
search engines. Google seventy four point six percent of all
daily searches are done on Google. Now twenty three point
(13:35):
nine percent of that is made up by YouTube. Actually,
so YouTube and Google. That's the statistics. But YouTube and
Google are kind of together, so I wanted to break
those apart. But YouTube is the second largest search engine.
It's a search engine. It's used more than being more whatever, right,
So you know think about that now. CHATCHBT is not third.
(13:59):
The reason why I include this is because everyone's obsessed
with AI.
Speaker 1 (14:02):
I know, I I'm surprised to see that. I was
asking myself the same question.
Speaker 2 (14:07):
It's a drop in the bucket, rayby like, it's one
point five percent of all daily searches.
Speaker 1 (14:12):
Interesting.
Speaker 2 (14:13):
You got to think too, like most people using chatchm
T are entrepreneurs. Everyone in this room, anyone who's watching
this is a business owner or an entrepreneur. Normal folks
who are are targets right as real estate agents. They're
not really plugging away on chat schmat. They're going to YouTube.
They're gonna go to heure. That's true, right, And so
(14:37):
although it's great for us to see what we can
do with AI, Google is still king shift your focus
there now. I usually play a little video here, This
from Tom Ferry and Jason Pantana, love them, hate them whatever.
This is great content of where they went on and
(14:58):
I can't share my audio, so I can't play right now.
But they're basically saying, you know, if you want more buyers,
more sellers, you've got to go to where they are,
and it all starts with Google. Jason was saying here
that there are eight point six billion searches daily, right
of which, and by the way, this is on Google.
(15:20):
Eight point six billion searches on Google daily. Of those searches,
forty six percent, like I know the data so well now,
but forty six percent is for something local, local, like
local service providers. You are part of that forty six percent,
(15:40):
almost half of eight point six billion searches are for
a local service provider electricians, plumbers, real estate agents. So
if you want to win without having to pay an
arm and a leg for paying for leads and such,
get yourself ranking onto a top position on Google. Oh,
(16:07):
I opened up my video and another tablet's see if
I can clear it a there you go, Okay, cool,
all right, some misconceptions were almost there, I know. But
look a lot of people think this is going to
take to six to twelve months randiw like, this is
why I put it here, because people usually check out.
(16:27):
It's not going to take twelve months. Like I said,
some of you are going to see results within days
days most I would say about thirty days, and those
that are just getting started with their Google profile could
take a little bit longer. But here's the thing. You
don't also have to have the most reviews. A lot
of people think I need the most reviews. It's not
(16:48):
the case. And lastly, it's not going to cost you
fortune Google. You can tackle it for free. Although Google
business services out there are five hundred to a thousand
dollar was a month what I'm showing you here. It
can be done for free.
Speaker 1 (17:04):
Kind of have a question, sorry if it's off off base,
but like I'm with the XP reality, I have a
corporate address for my business, so I don't have my
I used to have an office in town, closed it.
Now we work out of the house. I don't want
my house address, so we're changing it to the corporate address.
Do they verify it by sending a letter to that
corporate address basically, and then then you get get the
(17:27):
business verified address. Is that kind of one of the
requirements because a lot of the XP agents do that.
They have their broker's address that is the business address. Yeah.
Speaker 2 (17:38):
No, that's a great question. So they got rid of
the postcard thing as of recently, so they did. Yeah,
Now they want you to actually go to the location
and film a video.
Speaker 1 (17:48):
Oh, really.
Speaker 2 (17:49):
Yeah, it's a pain.
Speaker 1 (17:50):
I could still I could do that.
Speaker 2 (17:51):
That's easy, Yeah, but it's painful. There's some tricks you
want to have in order to get that video approved.
Sometimes we'll do it three times for you. It's insane.
But agents can use either use their home or whatever
office or any address that they have access to, right,
but they have to hide ideally their address if they're
(18:12):
going to work from home.
Speaker 1 (18:13):
Right.
Speaker 2 (18:13):
If you don't want to right home map, then you
can do that.
Speaker 1 (18:16):
Yeah, exactly, because I see a lot of agents have
their home address, which is fine for normal things. For
Google business, that's not what you want. When we closed
my exp office in town last Christmas, I just moved
everything to home office. It's perfect. It works for me.
I love it, but I don't like all my Google
stuff saying my home address on there.
Speaker 2 (18:36):
Yes, you have the option of hiding it. And actually
I tell people all the time, and you can write
this down. Anyone listening or watching this writes down never
ever ever ever never ever, never ever ever never ever
ever never ever ever change your address unless you absolutely
need to, because what will happen is Google then take
(18:58):
down your profile and best case, it's down for three months.
Speaker 1 (19:03):
That's what happened to me. You're exactly right, it was.
It was a nightmare getting it back because they said
you don't have that business anymore. Prove it's a business.
It was my house.
Speaker 2 (19:13):
Yeah, it was a real.
Speaker 1 (19:14):
I'm glad you said that because that was a real nightmare.
So question should I should I just undisclosed my address
on my profile instead of moving the address to the
corporate office.
Speaker 2 (19:27):
I would just hide it, Okay, I didn't.
Speaker 1 (19:29):
I didn't even know that was an option, So that
that's helpful. We could, we could do that for sure.
Speaker 2 (19:33):
You can definitely hide it, just leave it. The only
time I would say, yeah, you should update your address
is if you moved to service the city that's more
than an hour away.
Speaker 1 (19:43):
Oh okay, okay, that makes sense.
Speaker 2 (19:45):
Yeah. Otherwise leave it alone, Okay, even if you move
to a new brokerage like who cares? Just high I
got because like I've seen agents lose profiles with one
hundred and two hundred reviews on it.
Speaker 1 (20:00):
Oh that's so true, because that's a business entity and
you're closing it effectively.
Speaker 2 (20:06):
Yep. It is a pain in the butt to get
that thing back. You know.
Speaker 1 (20:09):
It's now that you say that I have I have
girls that used to be at my office. They've they've
moved to another office. It's a couple of miles away,
a different company, but they left my office address, so
it shows up on the profile that they're still in
my office. So that's that's smart.
Speaker 2 (20:23):
Yep, that's the trick. Just don't touch it. And so
that's how you would do it. Now for anyone creating
a Google profile. There are ways to skip the verification process,
but that's a whole other ordeal. I'm happy to help
you with that.
Speaker 1 (20:36):
You can shoot me a dam Okay, that's awesome, Thank
you for that.
Speaker 2 (20:40):
Before we get into it right away, I just want
to show how, yes, how quick this can work. Like
I said, it can work this fast. Not for everyone,
but ranked three forty eight hours top Ferry coach Catherine Richardson.
She said, send me this text. Look, it is unbelievable.
Forty eight hours and I was like, let's go. Wow,
that's right, rank three, So it's possible, guys.
Speaker 1 (21:04):
So in two days she ranked on the front page.
Speaker 2 (21:06):
Yep, exactly right at the top and that Google three pack.
Speaker 1 (21:09):
Wow.
Speaker 2 (21:11):
So this is it. Write it down. It's called keyword system,
And the reason why you want to write it down
is because you're far more likely to consume the information
you're hearing. You know, it's one thing just to watch
it or take screenshots, but if you actually write something down,
your brain is far more likely to remember the things
it's being taught. And I'm gonna keep everything simple, okay,
(21:34):
but there's five mechanisms you can write those down to
name services, reviews, responses, and posts. You can leave room
and space there for notes. Totally fine, We're gonna cover
all of them today though.
Speaker 1 (21:51):
Okay, cool, And then we also push this to our
podcasts and stuff, so thank you for getting audible with
what they're seeing on the screen. So some people would
listen to on the podcast as well.
Speaker 2 (22:02):
Yeah, if you're listening to this on the podcast, this
is something that you could actually follow along too just
by listening.
Speaker 1 (22:08):
So yeah, perfect, really, well like that.
Speaker 2 (22:11):
Now, before we go to mechanism one, this is the
fundamentals you need to write this down. It's called the
holy Trinity, all right. And what the holy trinity is
is the three most powerful keywords for you as real
state agents. And now those three keywords are realtor real
(22:34):
estate agent and the city you service. Now you might
be thinking, well, Trent, I'm our service. Many cities like
eighteen All right, cool, awesome, write them all down. But
what I want you to do is put a little
star next to your main city. Now, the main city
isn't and I need to really emphasize this isn't that
(22:55):
big city that's thirty minutes away from you because it's
got a population of a million people. No, no, No,
Your main city is the city that's associated with the
address that you gave Google. So when you got your profile,
you're either gonna use your home or the brokerage or
whatever address you set it up under. Whatever address addresses
(23:16):
associated whatever city is associated with that address, that's your
main city. That's what we're going to focus on, and
we're going to go all in on because you will
dominate there and more than more so than you would
have a city that's not near you, like thirty minutes
plus away.
Speaker 1 (23:32):
Right, Okay, clarification, So real, real world example. Let's just
say you have an agent lives in a little town
called Jefferson outside of Salem, Oregon, and twenty five miles
away Salem, which is the state capitol, and it's a
big city. You're saying it's better for them to put
Jefferson for their area than Salem and have Salem be
a backup area to that.
Speaker 2 (23:54):
I guess, okay, we're their business address.
Speaker 1 (23:58):
I didn't know that's good info.
Speaker 2 (23:59):
Now. The reason why is because Google ranks based off
of three things. Great thing to write down here. I
know we're gonna be righting down a lot, but here
it is. Number one is how close is the user
to the business. Google knows where you are when you
sit into profile. You can't. Oh yeah, I'm branking them
(24:22):
the city two hours. Wait, no no, no, no, no,
no no. Google is going to be like put that away, No,
you're not. Number two, how relevant is the business to
the user and what the user is looking for? Right?
And number three, how active is the business. We're gonna
cover all three, but focusing on the number of the
(24:43):
first one. How close is the user to the business?
Like I said, Google knows where you are. You set
up the address there, right, Maybe it even had you
make a video. It knows you're located there in that city.
So go all in on that city rather than trying
to cheat Google, because you will be punished. Watch what
happened when you go all in on that tiny EEDBD
city maybe that you're located in, and if you rank
(25:05):
number one there there are people still looking to buy
move and that's relocated with.
Speaker 1 (25:11):
Totally and local people know the proximity of the city's
corvalis sale in Portland. Whatever.
Speaker 2 (25:16):
Yeah. And another thing on top of that too is
if they see you number one. I say this all
time alry, which is perception is reality. So they see
you number one on Google, they're going to think in
their mind you are on number one realtor. Okay, so
watch what happens. So smart dominate. You will get more calls,
more leads, more website traffic. Dominate that area. It doesn't
(25:38):
mean you can't try to rank for those other nearby areas.
I'll show you how here in a moment, but it's
just not going to be as effective and not as dominant. Okay, awesome,
love it.
Speaker 1 (25:49):
I already got a page your notes, so good job.
Speaker 2 (25:51):
Boom, I love it. We haven't eve gotten a mechanism one,
I know. Let's do it. So mechanism number one is
the name. So looking off these two names here, let's
have some fun. You know, if there was a live audience.
Right now, I'd be like, unmute yourself, let's see what
you got. But Randy, who do you think is ranking higher?
Speaker 1 (26:11):
And why between these two, which one ranks higher?
Speaker 2 (26:15):
Yeah? Between these two profiles and showing who's ranking higher and.
Speaker 1 (26:18):
Why, I would say to Mike because he's got one
hundred and four reviews, right.
Speaker 2 (26:24):
One hundred and four, that's no joke. Like the average
agent I talked to Randy every day, he's got like
five to ten reviews.
Speaker 1 (26:31):
Wow, So Mike is.
Speaker 2 (26:34):
Kicking but with one hundred and four reviews. But that's
what I wanted you to see. This is the red herring.
It's actually the first profile here, Holy moly, thirty five reviews.
With thirty five reviews, this profile here on the left
is actually ranked number one, where the profile on the
right mic with one hundred and four, it's ranked twenty.
(26:56):
It's not even it's not even close.
Speaker 1 (26:58):
Wow, me close.
Speaker 2 (27:00):
And that comes down to how well optimized the profile is.
Because here's the thing. Mike is just telling Google that
his name's Mike.
Speaker 1 (27:11):
Yeah.
Speaker 2 (27:12):
But the profile over here, let's break it down. It's
saying real state agency, the city, it's saying realture it's giving.
Speaker 1 (27:22):
All the residential commercial farm, all that stuff.
Speaker 2 (27:25):
Residential commercial, anything someone might search. They're extremely relevant. Wow, right,
Google ranks off of two three things, right, how close
is the business to the user? How relevant is the
business to the user, and how activated. We're going to three.
But this makes you very relevant to search results. So
(27:45):
what you're gonna do is edit your business profile to
say the Holy Trinity real estate agent, city you service
and realtor you can go step further to try to
squeeze in residential commercial whatever. It doesn't matter about having
a pretty name. It matters about how many calls in
(28:07):
website traffic you're getting. Okay, so I love that googled
information it needs. Now, if you're watching this back or whatever, right,
you're gonna see that says remax. It's the brokerage, right, whatever,
this is a brokerage account. I'm going to be using
them as the case study the breakdown through the entire
presentation here today. But if you were a standalone agent,
(28:29):
it would just be your name followed by the brokerage
followed by the Holy Trinity.
Speaker 1 (28:36):
Yeah, that's it.
Speaker 2 (28:38):
That's all you gotta do.
Speaker 1 (28:40):
I love it.
Speaker 2 (28:41):
It's that easy. Now you will not get punished for this,
not at all. The only time you'd get punished for
doing this is if you weren't verified or if you
were suspended on Google already. So if you're suspended or
you're not verified, do not do this. All you're gonna
do is put your name there and leave it the
heckle out. It's it.
Speaker 1 (29:02):
Oh. So if you were suspended before, yeah, and.
Speaker 2 (29:05):
Then you tried implementing these things I'm telling you to do,
don't do it.
Speaker 1 (29:09):
Yeah, because they suspended my account when I moved from
my office location and I changed my address, they suspended me.
It took me a couple of months to get it
back on. You know, they verify and i'd go the
post office. Is kind of a crazy thing.
Speaker 2 (29:21):
See, if you were suspended trying to implement these changes
i'm telling you to do right now, you will not
ever be approved. Really, okay, So do not do what
I'm telling you. I tell you're verified.
Speaker 1 (29:35):
That that's good. Yes, I needed you six months ago.
Well here we are now, right, Yeah, that's all right,
All good, better la, I'm a good guinea pig.
Speaker 2 (29:46):
I love it all right. So keyword system mechanism number
two services now a lot of agents don't know how
to locate their services. They didn't even know they could
add services. So how you can locate this is by
going to your Google profile by simply typing in business
dot Google dot com. All right, and then that will
(30:07):
take you here where you can then edit your services.
Like I'm showing on the screen now right here, Randy,
I'm showing all the different services I've punched.
Speaker 1 (30:18):
Can you say that website again? You said Google?
Speaker 2 (30:20):
Yeah, uh, business dot Google dot com.
Speaker 1 (30:23):
You can also business dot Google dot com.
Speaker 2 (30:25):
Okay, yeah, you can also just type in Google business
profiles and that should okay.
Speaker 1 (30:31):
I just wanted it for the people listening.
Speaker 2 (30:33):
Yep, business dot Google dot com. And if you have
a Google profile, you're already signed in and it'll take
you right into an interface like we're showing here. Now,
this is the services that I put in here for
that that brokerage.
Speaker 1 (30:49):
Right, what do you what.
Speaker 2 (30:49):
Are you seeing that's interesting here? Randy?
Speaker 1 (30:54):
Do you say that again?
Speaker 2 (30:55):
What do you see here? What's interesting about the services?
Speaker 1 (30:58):
I mean, I'm just seeing a realist agent. I'm seeing
Saskatoon many many times, so it just looks repetitive to me.
Speaker 2 (31:07):
Yeah. Well, That's exactly it. So what I've done is
I've taken the Holy Trinity right real to real estate
and city service, and I've mixed.
Speaker 1 (31:15):
And matches every way you can.
Speaker 2 (31:18):
Yeah, so I'm super relevant to what someone might be
typing in on Google. And so what I'm doing is
in the service section you can have unlimited services like unlimited,
I mean thousands on thousands on thousands. Right, there's so
many in this screenshot that I can't even fit it
all into a single screenshot. You can see it's gtting
cut off the bottom.
Speaker 1 (31:37):
Wow, gotcha.
Speaker 2 (31:38):
And so what I'm doing is I'm making my profile
vaper relevant because if my profile says an ounce of
what someone's searching for, Google's just gonna recommend me.
Speaker 1 (31:53):
Yeah, totally.
Speaker 2 (31:55):
So take some time. This is where you can really
put a lot of time sinking into start putting in
keywords you want to be associated with, and that really
stems from the Holy Trinity. First. Now, pro tip you
can go to chat shabt or Gemini Google's AI.
Speaker 1 (32:14):
Yeah, like, what are.
Speaker 2 (32:17):
Fifty searches that people are typing in when looking for
a realtor on Google? And it will tell you literally
what people are typing in. Take those fifty and add
them as services. This is where you can get crazy
(32:42):
with not just adding the main city you service, but
also adding in all those other cities nearby that you
service too.
Speaker 1 (32:50):
Oh, you could have no problem. Put them all in here.
Speaker 2 (32:52):
Yeah, put them all in here. You'll even see just
a little bonus we can consider this. There's an edit
service area tab yeah, section where you can add up
to eighteen different cities that you serve it.
Speaker 1 (33:06):
And I did that one, but I didn't think about
it here.
Speaker 2 (33:08):
Yeah, put it all in here. Put it all in here, right,
So just what we're trying to do is very relevant.
You want to tell Google who you are, what you do,
where you service as many different times as Paul as
you can. All right. Keyword system mechanism number three is reviews.
Now you might be thinking, like, yo, what he's crazy?
(33:30):
He just said reviews are important? What about Mike with
one hundred four? Now? Listen, reviews are important and they
work really really well when it's done correctly. Randy, what
do you think was done properly about this review? I'm
throwing red herons at you though, By the way, these
are trick kind of questions are.
Speaker 1 (33:50):
You to me, it looks good. I mean, Lindsey's got
one review, but five star. It was a year ago.
That might be something I would look at, but I
like it. Yeah I would. I would chalk it up
is a good review.
Speaker 2 (34:08):
Yeah he wrote like professional, knowledgeable, all that good stuff.
But the one thing that really made this special review
is the fact that she mentioned that he was a realtor.
Speaker 1 (34:26):
Because we recommend him to anyone looking for a realtor.
Speaker 2 (34:30):
Because the keyword realtor gotcha. So imagine if Mike one
hundred and four Google reviews all of them said realtor,
real estate agent city they serviced in, he might not
even have to do everything I'm showing here today because
his profile is being verified by other users for the cities,
(34:55):
for what he does, where he services, you know what
I mean. Like he's super real event. So what I'd
like to do is have all your people, your entire audience,
ran you start campaigning for keyword reviews.
Speaker 1 (35:11):
It's a great thing.
Speaker 2 (35:13):
Yeah, ask them to hey, can you include real turner
review or mention the city I serviced you in? Anything
like that. The goal here is to be as relevant
as possible, So go ahead campaign for this you know,
(35:34):
and this will work really really well.
Speaker 1 (35:37):
That's awesome.
Speaker 2 (35:39):
Now, keyword system mechanism for is your response is you
can respond to Google reviews. Now, many of you have
probably already responded to your reviews, and if you haven't,
get on that. But if you respond in a specific way,
you can really elevate the performance of your profile. Here's
(36:00):
how you respond. You would respond with the Holy Trinity,
thank you so much for choosing me as your realtor.
If you ever need a real estate agent again in
whatever city you service, just let me know right then
and there, I responded to a review and I added
the Holy Trinity into my response, making my profile even
(36:27):
more relevant. So I would try to change up the
response every time so it's not like a robotic thing.
And yeah it's copy pasted, like speak to that person's
unique experience, like maybe they went through a divorce, maybe
they're relocating from another area. These are all key terms
(36:50):
and key situations someone typically goes through when looking for
a realtor. Right, so, if someone had a unique situation
or whatever, speak on it in the response if you can,
so that way you are relevant to anyone but that
(37:11):
same situation. Mark. There we go now, Randy, did you
learn anything new yet? Uh?
Speaker 1 (37:20):
Yeah, everything you've taught so far is new for me.
Speaker 2 (37:23):
Oh yeah, all right. Well if someone's watching this and
they're like, I haven't learned anything yet, well, mechanism number
five is where I usually get everyone. Mechanism five of
the keyword system is posts. Yeah, post like social media posts.
I mean the content you're posting to YouTube, TikTok, Facebook, LinkedIn,
(37:46):
Instagram wherever. All of it needs to now be uploaded
to Google. Google mind to be like a social media profile.
You can put content up here and just like other
platforms like Instagram, for example, the more you use it,
(38:08):
the more you're suggested. So get active. Think about it.
Google wants people using the platform, so get active. Right
do you think Google like this is con sense? Like
Google want to recommend a business that hasn't been active
in like three years, four years?
Speaker 1 (38:26):
Oh no, you're posting this on social media and how
are you connecting it to Google? Are you taking that
social media post and then reposting it to Google?
Speaker 2 (38:39):
Yeah? So you could take your social media post and
manually go to Google your Google business profile and upload
it as a post. Or you can use software like
ours or whatever.
Speaker 1 (38:49):
Oh that's true, yours automatically puts it to Google. I
forgot about that exactly. We have Google's at that, but
the Google's got a little different requirement for putting those
posts on there. So we got to how you guys
in that in the instructions basically to make it a
picture or video under so many seconds or whatever it
is for Google fifteen seconds, thirty something like that.
Speaker 2 (39:10):
Yeah, so if you wanted something specific for it, right,
there are some barriers, right, Okay, cover in a second,
but just so you know, if you don't know how
to post to Google, it's not uploading a photo. That's
where everyone gets wrong. So I've talked to a lot
of wheelchairs and they're like, oh, I know how to
do it. I just clicked ad photo, Like I'm showing
on the screen.
Speaker 1 (39:30):
That you right, that's a profile thing.
Speaker 2 (39:32):
Yeah, that's not a post. It's actually called ad update.
Some profiles actually say post now, which is really cool,
but for most it says ad update.
Speaker 1 (39:46):
So ad update is basically like a post exactly. Oh cool.
Speaker 2 (39:52):
Now, other ways to be active on your Google profiles,
getting reviews, it's just hard to be consistent. But with posts,
you have no excuse. You can wake up every day
and dealing if you wanted to. Now, what's fascinating about
this post? Right here? Andy, there's two things. What are
you seeing? What's popping them on? Right away?
Speaker 1 (40:16):
I mean right away, I don't see his face. I'm
also seeing a little bit of language at the top,
so that I'm trying to think what he's going to
be talking about. And then I see tips for sellers.
That's kind of what stands out all right, So you're
seeing a video which is number one.
Speaker 2 (40:33):
Yeah, a lot of people don't know they can actually
post videos to their profile as a post. The catches
with Google it has to be thirty seconds or less. Okay,
Silva's not thirty seconds or less. It's not going to
get uploaded here. I'm sure it'll change in the future.
A lot of platforms to do that with their video, so,
(40:56):
but for three.
Speaker 1 (40:57):
Minutes is kind of the standard across the other platforms.
Speaker 2 (41:00):
Yeah, so I could definitely see this changing in the future.
The other thing I wanted to point out though, is
the hashtags in the description. M This used to be
acceptable by Google, but they've changed their rules and you're
not really supposed to do this anymore. I left this
in here because this is a good example of what
not to do. Now.
Speaker 1 (41:18):
Okay, so don't put hashtags, no.
Speaker 2 (41:20):
But what I would like you to do instead is
in your description of your posts, add keywords, so right,
real estate agent, comma space, reelchir, comma space, city, comma space,
whatever other keywords you want.
Speaker 1 (41:40):
That's smart. I like it because hashtags are effectively another
platform than Google, so it's a competitive platform. Right. So
they don't want to promote hashtags necessarily.
Speaker 2 (41:50):
Exactly, But what they want you to do is add keywords, right.
They want to help their users have the best possible experience,
So make sure you're very relevant so they can suggest
that's good. That's good and so right there, that is
the that is the keyword system. Those are the five mechanism.
That's awesome. What's going to make you the realtor of choice?
Speaker 1 (42:15):
You're super good man, good info.
Speaker 2 (42:18):
I'm glad you liked it. I do have this reminder
right here too, for people I usually play, but I'll
just say it right now. The reminder is this Jason
Pantana goes on the state leg.
Speaker 1 (42:31):
I can make it so you can play this video
if you want it's okay.
Speaker 2 (42:34):
I'll just okay, all right, I'll sum it up like
basically is you can. You can do all this kind
of optimization work to your profile. You can spend all
this time on it. But at the end of the day,
it's about how consistent you are with it. You have
to be continuously adding more and more contributing more and
more content to your Google profile.
Speaker 1 (42:56):
Yeah, that's so good.
Speaker 2 (42:57):
At forget it. Jason even says too, it's like you
got to keep playing. It's like any other social platform.
Speaker 1 (43:05):
I love it, dude. I'm adding it to my coaching intake.
Speaker 2 (43:09):
Hell yeah, like this is because, like, dude, this is
the number one thing. Like I see wheelchairs getting reviews
on their Zillow or wheelder dot com and all that.
You know, getting a review anywhere is not bad. But yeah,
building someone else's profile, you're building someone else's company. Build yourself,
and you can build yourself on Google. That's where the
(43:29):
king is, right.
Speaker 1 (43:30):
So I love it. This is so good.
Speaker 2 (43:35):
Yeah. Is this a good time for me to kind
of go into the offering. Yeah?
Speaker 1 (43:38):
Yeah, please.
Speaker 2 (43:40):
Sweet.
Speaker 3 (43:41):
So if you watch this and heard it, you took notes,
well you know how to do Google and you're by
yourself now, but I do offer a done for you
social media and Google SEO service.
Speaker 2 (43:54):
The entire time I was showing you a brokerage account
I had worked on and ranked number one, and the
broker drounre here is James, and I have a video
right here. I don't know if it's worth me sharing sound.
It's only sixty seconds long. But hour I can just
tell you.
Speaker 1 (44:10):
If you want here, I'm gonna make you co host
and you should be able to on share and then
click the ad music or a sound on the right
side when you go to share, and then says add
sound and then reshare it should play. Okay, it's not
there for me, so it's all good.
Speaker 2 (44:29):
I'm just gonna tell the so interesting Okay, yeah, all good.
I'm just gonna tell the story of it really quick.
So with James, really quickly. James came to us brand
new agent, moved to an entirely new place, didn't know anyone,
no family, no friends, no network, And what we did
with him was, of course worked on his profile. His
(44:50):
socials ranked the number one, made him very like the
local expert. Everything was local, local base for content even
and he he grew really quickly. He dominated, became number one,
became a top producer in that area as well, and
then he became so successful that he grew started his
own brokerage and now has twenty nine agents underneath him.
(45:13):
And I serviced many of those agents as well. And
we did that all within four years.
Speaker 1 (45:17):
Wow, that's cool.
Speaker 2 (45:18):
From zero to hero in four years. Right now, someone
might hear that be like four years. I mean, hey, guys,
businesses don't start overnight. You got into real estate, you know,
there's no get rich quick scheme. Okay, it's right to
put the time in. But this is what we were
able to do. And I'm really proud of his story
and being part of it, so I wanted to share that.
Right So, here's the breakdown of what it would look
(45:40):
like with all the different services that we provide to
turn you into a social realtor. If you were to
try to outsource these, these are the costs that you
would have to pay. So if you try to get
someone to rank your Google profile, probably looking at like
five hundred dollars a month. If you're trying to get
someone to post your Google regularly, that's probably going to
followunderneath like a VA maybe a social media manager. Collectively,
(46:04):
it's all going to add a probably like two hundred
a month. If you want someone managing your Instagram one
hundred bucks. You want someone manage your Facebook hundred bucks.
Want someone manage your LinkedIn right one hundred bucks? YouTube
eight hundred Probably if you go to a company that
will post and add keywords in such to your YouTube videos,
you're probably looking at that expense it's getting at least, Yeah,
(46:25):
it's so pricey. And if you want someone to manage
your TikTok five hundred bucks because it's such a trend
and it's pretty easy to get views there right now.
But then if you want also someone to create and
edit your videos and post, it could be as high
as eighteen hundred dollars a month, like if you're getting
a full time virtual assistant, like this is what you're
(46:46):
going to be paying. And if you want someone writing
the captions the hashtags, that could be a copywriter or
a VA again like two hundred bucks. Software. Maybe that's
what it adds up to, right all in all, if
you wanted someone else to upload the content, sorry, I
forgot to say that, like two hundred bucks for like
go to who who street charges two hundred bucks for
you to just post content one shot Joe. All in all,
(47:09):
you're looking at forty five hundred dollars a month. But
I'm not charging that, and I'm not charging the five
hundred rank your prosts, and I'm not charging two hundred
to post your Google I'm not charging any of that.
If you actually go to our website Social realtor dot com,
you would see if you try to purchase all of it,
it would be about four hundred and ninety nine dollars
a month. That's insane. Other companies charge that just for
(47:34):
Google SEO. But we're gonna edit your videos, edit your post,
write the captions, do the hashtags, upload it all for
you to every platform, make sure it's got keywords, et cetera.
Do your Google st yet it's insane. But I'm not
gonna do the four ninety nine because, like Randy said,
we've been talking a lot. You loved it, you liked it,
(47:54):
and all this great stuff we talked, and we made
something really special for your folks, which is with the
promo code.
Speaker 1 (48:02):
Oh that's cool. My last name is spelled wrong, so
b y r D just so they put it in
right rd. Okay, it's very common that I misspell it
like that, but it's coach Randy bird BYRD. I put
that little promo say thank you for doing that promo
code no worries.
Speaker 2 (48:19):
So make sure you guys spell the name right. That
was my bad. I was quickly typing that in here.
Speaker 1 (48:23):
I probably did it on my side. It's all good.
Speaker 2 (48:26):
It'll be two ninety nine a month.
Speaker 1 (48:28):
That's rad dude.
Speaker 2 (48:30):
Thank you. Yeah, no worries.
Speaker 1 (48:32):
We were paying our va six hundred and fifty bucks
a month to do half of this half I mean literally,
And I will tell you that we've only been running
with you for about five or six weeks now, probably
maybe just even a month, and it's it's been totally refreshing.
It's just we literally the only thing I have to
worry about is filming content raw I uploaded in the
(48:54):
file I say I want this, And your team is amazing.
They are really responsive, and it's just been a really
really pleasant experience. And and how many posts do they
get a month for that price?
Speaker 2 (49:06):
Yeah, they're gonna get up to sixteen pieces of that's crazy.
Speaker 1 (49:09):
That's one every every two days you're putting out. In
my opinion, are professionally edited subtitles, b roll video every
two days.
Speaker 2 (49:18):
Option hashtags, everything done for you, everything done for you.
Speaker 1 (49:22):
That's amazing. And so I didn't know you do the
Google rank profile thing as part of your program.
Speaker 2 (49:27):
Yeah, we were throwing it in, dude, I didn't know.
Speaker 1 (49:29):
That's that's a big that's a big add on, because
you're right, that is like a I've been quoted two
grand for people to optimize my profile. Oh yeah, we're
throwing it in usually let's grab that's that's smoking deal.
Speaker 2 (49:42):
Yeah, so two nine nine you get all of it.
Speaker 1 (49:44):
Is that a contract? Is it a contracts in your contract?
Speaker 2 (49:48):
No? They can you know, no, they can cancel any.
Speaker 1 (49:50):
Time the month. That's crazy anytime.
Speaker 2 (49:53):
They're like and here's the thing, because they spent all
this time with us. I said I had a special
for a gift.
Speaker 1 (49:58):
Here it is.
Speaker 2 (50:00):
There's gonna be no two ninety nine.
Speaker 1 (50:03):
Wait a minute, I paid two ninety nine. Don't be
messing with me now. I'm just kidding.
Speaker 2 (50:07):
It's gonna be free for thirty.
Speaker 1 (50:09):
Oh wow, that's rad dude, a full month. That's really cool.
Thank you for doing that for my people.
Speaker 2 (50:16):
Well here's the catch though, this is only if they
wanted to act on it now, So I'll leave it
for the rest of this week.
Speaker 1 (50:24):
Okay, thank you because we have some people on the
live we have some people will send this to so yeah,
thank you for extending that a little bit.
Speaker 2 (50:33):
Yeah, no worries. So what we're gonna do is till Friday,
till midnight. If you go in and sign up and
you use that promo code, I will apply the thirty
days to your account because when you go to sign up,
you're gonna see this as fourteen days because that's that's
our standard, right and I don't I can't change the programming,
so I will have to manually do that. So I'm
(50:54):
gonna be okay for those who come through with that
promo code. Okay, cool, we tell Friday, okay and think cool.
You're watching this right now or whatever. There's a QR code.
You can scan that type in the promo code and
now I'll get you the discount. So that's one hundred
dollars off. Okay, I dig it.
Speaker 1 (51:15):
Yeah, and make sure you use promo code. Coach Randy Bird.
Yes r E N D y B y R D.
Speaker 2 (51:22):
Now, if you're someone who wants to think about it,
but thinking about it makes no sense to me because
you get the try it for thirty days, no contract,
you could book a call, and we're just not going
to get the thirty days. So there's that cool awesome
and that's that's it.
Speaker 1 (51:39):
Randy, that's rad, dude. You did. You did a fabulous job.
I really appreciate it. Trent, thank you for doing this.
I have a suspicion we'll be doing this again in
the future. I think we'll get a big crew and
do it again. But thank you very much, and thanks
for the offer. I can't like I said you're here
because I was super impressed by and I asked you
to to show it to my people, and I didn't
(52:01):
expect the discount. Appreciate it. Thank you for doing that.
Speaker 2 (52:05):
I really appreciate you having me and I hope you
all love it.
Speaker 1 (52:07):
So one hundred percent. Appreciate a brother.
Speaker 2 (52:09):
I appreciate you.
Speaker 1 (52:10):
See it. Thank you. Reach out to me or Trent
and we'll get you dialed in.
Speaker 2 (52:14):
Sounds good.
Speaker 1 (52:15):
Thanks brother, cheers, peace. Thank you,
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Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com