Primi 15 minuti del mio webinar del 17 settembre 2021
Ci sono alcuni dati di fatto utili da conoscere:
đź“Ś In media i collegamenti su LinkedIn dei dipendenti sono superiori a coloro che seguono la tua Pagina LinkedIn
đź“Ś i post pubblicati dai dipendenti sul proprio profilo ricevono magggiore engagement dei post pubblicati sulla pagina aziendale
📌 il livello di credibilità e fiducia associato ai dipendenti è superiore (53%) rispetto a quanto sono ritenuti affidabili i CEO o gli SpokePeople aziendali istituzionali [Edelman Trust Barometer, 2019]
RELAZIONE WIN-WIN
📍Il primo punto su cui lavorare è stabilire una sorta di patto tra azienda e dipendenti, costruire una relazione dove sia il brand che i dipendenti traggono reciproci vantaggi e benefici, una relazione Win-Win.
GLI STEP DEL PROCESSO:
Il processo di Employee Advocacy - non solo su LinkedIn - potrrebbe prevedere i seguenti step:
1) Definisci il perimetro, obiettivi e finalitĂ
2) Seleziona i candidati per il progetto pilota
3) Condividi Social media policy e best practice
4) Metti nelle condizioni i dipendenti di pubblicare e condividere con facilitĂ
5) Monitora e misura
👉 Se desideri approfondire, leggi i contenuti del video-corso che ho realizzato
=> https://academy.linkedinforbusiness.it/prodotto/trasforma-i-dipendenti-in-advocate-su-linkedin/
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