February 3, 2024 • 34 mins
MapableUSA.com: Crowdfunding definitely is not easy, but many companies have already proven that it's certainly worthwhile when done properly. However, startup companies sometimes feel they're left in limbo with no resources at their disposal. Listen to this podcast where Manuj Grover from Public Yield Capital and Kevin Morris from Atlas Road explain how to build a brand and turn your loyal customers into investors to help your company grow, regardless of your size.
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(00:21):
How long you want and welcome topodcast Way put you on about. This
is Ron Custa broadcasting live from MappableUSA Studios in Las Vegas, Nevada,
and folks who had interesting topics.Tonight we're going to talk about crowdfunding for
starters investment. Thank you for starters, and to do that, let's introduce
(00:42):
Vicky hutch Mala from the World TokenMarket. VICKI, how are you doing
today? I'm fabulous today, Ron, great day in Vegas, and we
have an exciting podcast that shows youwhat we hope to help you understand that
using right advisors to help help youlead you to success. And we have
(01:03):
an advisor, we have a clientof his and this is going to be
one exciting podcast and we should startall right. That sounds good, So
let's let's bring on Manu's Grover first. Manujh is the is with the Public
Deal Capital and Manus, how areyou doing today over there? I'm doing
(01:23):
great, Ron, Once again,thank you for having me back. I
really do enjoy our conversation. Soit's a it's a real pleasure and a
happy twenty twenty four to everyone.Yes, it's a new year, so
much stuff is going on in thecroft funding world here, and I know
you've been really busy with it,and in fact, we really appreciate you
(01:44):
bring on one of your colleagues,so let's introduce him as well. We
got Kevin Morris, who's the AtlasRoad CEO. Kevin, how are you
doing over there today? I'm doinggreat. It's calling you from Los Angeles.
It's going to be eighty degrees tomorrow. No complaints, especially in late
(02:06):
January, no doubt about it.And also, did you guys just recently
have an earthquake over there in LAor something? We have earthquakes every We
probably just had one while we startedthis call. They happen all the time.
Yeah. Well, the podcast isa safe space for sure, so
listen. Before we get flooded withthis, let's go with a new respirs
(02:27):
the News. You've been a guestfor the show before. Most people know
who you are, but just incase, oh, can you give us
a quick background on you and howyou got the crack funding and everything?
For sure? So once in thenews. Grover, I'm one of the
founders and vice president of Business Developmentand Partnerships at Public Capital, started the
Crown funding space in twenty sixteen workingmostly on the tech side brands like Corecnex,
(02:53):
deal Maker, and in twenty twentyhad the opportunity of joining a an
investment marketing firm investor marketing firm thatfocus on public companies, and when Covid
hit, we realized that we neededto pivot to survive and went full force
into equity cloud funding. So startedwith helping start issuers or companies that want
(03:20):
to raise capital, build their websites, do the media buying, build ads,
create online content, and over timerealize there's a gap in the market
because you could do as much digitalwork as you can and do as many
ads and generally leads. But thetruth of the matter is raising capital is
complicated. Investors have a lot ofquestions and if they have nobody to talk
(03:44):
to, you can't really build trustwith them. So we pivot again or
basically adjusted our business model ty andinto investor outreach, meaning we provide investor
relations support to a lot of thesecrowdfunding issuers so they can talk to their
investors, understand what the tone is, understand if the messaging's working, help
(04:06):
the marketing team pivot and optimize theircampaigns, and basically hold the investor's hand
during their investment journey and push themacross the finish line. Right. Great,
all time, and again, let'slet's go back to Kevin real quickly.
Kevin, can you give us anoverview of your background as well?
(04:27):
Yeah, absolutely, So. Ispent the last eight or nine years of
my career running startups that started inapparel and then segued into robotics, and
so throughout that journey I was aCFO sort of co founder or CEO role
and raise a lot of capital formy own companies through equity crowdfunding, and
you know, raised about eighty fivemillion dollars for a company called Nisa Robotics,
(04:50):
which I was the CFO and onthe border for almost four years,
and a few other companies, andabout a year and a half ago,
I just I did to switch rolesand help other companies raise capital. I
was sort of really had a lotof passion for the strategic side of fundraising
and meeting new companies and decided tosort of switch my role. So now
(05:12):
I run a firm called Atlas Road, as you mentioned, and I like
to think of us a bit likethe investment banks for startups, where we're
partnering with startups and helping them quarterbackand advise them on their fundraising process.
And yeah, it's in public yieldcapital. Manug's company is one of my
partners in this space, and wecan get into it more later, but
they've been extremely invaluable in all myclients and my own fundraising efforts. Yeah,
(05:39):
it's interesting that you target the startups. There's got some banking for startups
because that's really kind of a groupof companies that sometimes gets left behind with
crowdfunding because a lot of people think, oh, you know, they have
no money, they're bad risk orwhatever. It's all hard to get going.
But it's interesting that you are targetingthat demographic, that marketplace. How
(06:00):
do you guys, how do youguys do that? Yeah, I mean
so, so it's funny when whenequity crowd funding got into place in about
these almost ten years ago now it'scrazy in the US, it was usually
really early stage startups and companies thatat the time maybe they didn't have other
paths to raising capital and so theywent to the crowd. And in the
(06:23):
crowd, you know, you're raisingmillions of dollars from thousands of people that's
certainly changed in the last year twoand I know the News just seem that
as well. With public yielders,you're getting more mature companies that are looking
at equity craft funding as well.But effectively, you're raising, you're selling
securities online. Right, it's likee commerce, and I have an e
commerce background, So you're not sellingsomething physical. You're selling, you know,
(06:44):
shares in a company, and you'redoing it through license brokers. And
a number of them are companies likedeal makers, Start engine refunder uh to
name a few, And you're doingdigital marketing efforts and you're raising and you're
selling selling stock online. So it'sliterally like you but I like to say
it's e commerce, and the Newsloves this line, but it's e commerce
with a really high average order value. Right. You're selling regulated securities and
(07:09):
the average ticket size or average investmentcould be one thousand, two thousand,
three thousand dollars. And it's importantto have a service and a team,
Manug's company being one of the primaryexamples a team to help answer people's questions,
to help facilitate the process. Ifthey're having issues checking out, they
(07:30):
can Manuju team is there to helpout and they do a lot more than
that. And I obviously we'll letManus talk about that, but you know,
you want the best level of customerservice, the best level of experience
for these investors, because not onlyare they spending a lot of money and
they're buying a regulated security, butthey're also going to be on your tap
table. They're going to be anasset. You know, they're in the
family, right, they're an investor, and so you want to have the
(07:53):
best experience for them. So letme ask you this, Kevin, how
did you and Manus start your relationshipthat led to where you are now?
Well, you know this is notunfortunately a well fortunately for Manusa and I.
This is not a video podcast,but Manusa and I have the same
(08:13):
barber. Uh, I like ajoke. So other than being members of
the bald mafia, we got introducedgeez maybe three years ago. Manus did
some work for some of my companiesin the robotic space and it's been happily
(08:33):
ever after since. And uh,you know, we we partnered on a
number of deals together and they've beeninstrumental in raising capital and having successful raises
from me and my clients. Yeah, and We've had Manuj on podcasts before
to talk about crowdfunding appears to besomething that's easy to do, anybody can
(08:56):
do it, but in reality it'sit's not and you need to have an
advisor the quality of manug to helpyou to be successful in your raids.
But let me ask you this.I've looked at the companies that you've worked
with, especially the robotics. That'svery interesting what you're doing with that.
(09:18):
But are you finding in your experiencethat crowdfunding More people are getting into crowdfunding
as they understand it more and aregetting successful raises, or is it still
a difficult thing to enter into.I think more people are open to it.
I think the last twelve to eighteenmonths you've seen traditional fundraising sources dry
(09:43):
up a bit vcs and the like, and so I think companies have started
to look at crowdfunding more because it'sa nice thing about godfunding is it provides
a path in a sort of roughlyclear timeline to getting money in the door.
Now much money you're gonna raise andhow long it's going to take to
raise that money. That depends ona lot of factors, but it puts
(10:05):
the fundraising back in the control ofthe founders and executives versus you know,
having to knock on doors and poundthe pavement for VP checks. And it
could take you a year to raisea million, that could take a million
dollars in that process, or couldit could take a week to raise a
million dollars. So I think alot of founders have started to explore crowd
(10:26):
funding recently because again, it putsthe power in their hands and making control
the timeline more and frankly, also, you're you're sort of giving up different
rights and controls through crowdfunding. You'renot giving their board seats, you're not
giving up sort of crazy preferred stockterms. These investors who invest in crowdfunding
deals are along for the ride.They are passionate about the business. They
(10:46):
have a different lens than than thanthe Silicon Valley DC, I would say
in terms of the difficulty, youknow, it's and Minugs would attest to
this. You have these founders,these creators, these people who are creatives
or engineers, and they're building theirbusiness. They may have the best business
or idea ever, but running thecrowd fund is different. And I've seen
(11:09):
a lot of failed craft funds forgreat businesses that didn't set up the deal
terms properly, didn't have the rightmarketing assets, didn't have the right partners,
you know, so on and soforth. And it's not rocket science,
but it certainly takes a different finesseand a different skill set. And
there's a lot of levers you're moving. You're not just talking to people and
pitching your idea. You're literally settingup an e commerce business and trying to
(11:33):
sell stock. And if that's notyour core propetency, then it can be
difficult. But I do think thatthe industry is maturing more. You're seeing
a lot more deals out there,and you've seen a lot better deals too.
And you know what I really likeabout crowdfunding is the passion of the
person who has created the product orservice is so passionate about what they're doing.
(11:56):
But a lot of their investors,especially through crowdfund, are the people
that use the product, that arepassionate about it, that then invest into
the company and are able to becausethey don't. You know, you don't
need to have the investor with thebig bucks. You can have the investor
with the little bucks who just wantsto be part of your what you're doing
(12:20):
and it makes them excited exactly.I couldn't put it better. And you'll
see that for B to B businessesthat don't have a consumer facing element,
but you also see that for Btwo C. And that's one of the
trends that I'm starting to see moreof, is B two C businesses really
really sort of harvesting the the marketingfunnel and the brand loyalty and the ambassador
(12:46):
brand ambassador sort of angle for theirfundraisers. And it's like, if I
can get passionate customers to also beinvestors, that's a double win for me.
Right. That's people in the storywho not only use my product,
but also our owners and vice versa. So yeah, you're absolutely right.
Yeah, And it kind of createsa uh a rope like a It creates
(13:13):
an environment where the people who useyour product can now invest in your company,
and it's just skyrockets because they telltheir friends, they tell their friends,
and pretty soon you've got a wholebucket full of investors that you never
thought would or they never thought wouldever do anything like this. So it's
a win win for everybody as longas you do it right in the first
(13:35):
place. For sure. Well,there's only one problem with that though,
the problem is you have to getthe word out to the investors that the
thing is is available. So it'sit's in theurerography. Absolutely, I guess
that's I guess that's where Manu comesin really nicely. Well, Ron,
if I can add, and onceagain, I know you haven't heard from
(13:56):
me a lot, but this isan amazing conversation. I didn't want to
ter, so thanks for this littlesegue. There's there's a when you're doing
crafiting, as Kevin stated, Uh, it's basically an e commerce trate action.
You have to think in that mentality. So and you have to decide
either you want to get as muchvolume done in a short period of time
(14:18):
as possible, or you work onthe long term strategy and say, okay,
we're going to raise money multiple timesand we're going to build a brand
where we're gonna get loyal investors thatwill help us grow exponential. Like Kevin
said earlier, he was he wasa one of the C suite at Miso
Robotics. One of their superpowers wherethey were able to build a community investors
(14:41):
that invested in as well as alot of followers. So these multiple realms
that they did, it was gettingeasier and easier, and their acquisition cost
is dropping because they were able tobuild this following of people who may not
have invested in the first deal butcame in the second, third, and
fourth. And where we were ableto help is that as much as mark
(15:07):
anybody can spend on marketing, youspend one dollars ten dollars downloads us a
million dollars on marketing efforts and youget that lead to come into your funnel.
Everything's fine and daddy, and theycome to the finish line, then
what if they don't fill out thepaperwork and make that payment, it's all
for not. So where we pivotedand where we saw our growth for our
(15:33):
organization was helping that investor, likeI said at the beginning of the journey,
at the end, making sure they'recomfortable with the process and saying,
hey, do you have any questionsof how to fill out this paperwork?
And they we do help. Wedon't tell them what to do, but
we explain to them why it's inthe answering Like some people ask, why
are we giving our social Security number? The government will get it. Then
(15:56):
my team advises them the government alreadyhas it, so you don't have to
worry about that, and you'll besurprising how many people ask that question.
And then furthermore, once they fillthe paperwork, people forget to make the
payment, so we just do thefollow up, so it becomes part of
the user experience and which is avery e commer style of thinking. And
(16:17):
then from there it builds loyalty.People are happy with the process, you
continue with the communication, and thenwhen the second round, third round happens,
it just gets easier and easier.Right, And you have to,
like you say, minus, youhave to adapt what you're doing to serve
your clients and to serve the publicbetter. So if this helped great,
(16:40):
if this helps better, then let'sincorporate this into making it better not only
for your company but for all theclients that you help, because it becomes
a win win for everybody. Andthe seed of it is getting the passion
into the people to want to dothis and to take it to the next
(17:00):
level. Kevin uh used an examplethat I've stolen from him and I actually
done in a few talks stated thisso, and I've I've cited him as
well, but he one. Heonce said to me that an average transaction
in ecre crop funding is about athousand dollars. The only thing you can
(17:22):
have a close to of that typeof expense is a Louis Vuitton well smulch
bag or a scarf. I don'thave one of those. Lets you know,
I'm sure your wife has plenty.Right, you're you're, you're very
good. Yes, I stopped.I stopped looking at her closets just for
(17:44):
my own satity. I would bepulling up my nose here. I don't
know, well, you know,you know maneuvers here. You better,
you better stop plagiarizing from Kevin,because otherwise you canna end up as the
president of Harbor one these days.I'm not gonna touch that. I'm not
gonna touch that. Oh well,okay. Anyway, then, cating back
(18:07):
to what you said before, mythere is about somebody not understanding the paperwork
or whatever. I mean, howdo you work with these people that there's
an online is it face to faceor what if someone's in a different state
than you. It's multifaceted. So, just to finish my previous thought with
the Louiviton bag, the point Iwas trying to make was It's about giving
customer service that's a Louis Vitan's knownfor, and having the attitude that these
(18:30):
investors are actually customers buying a product. Product being securities. But if you
treat them like customers and give themthat respect, you'll see a better user
experience and more loyalty. So asa result, now segueing into the question
just astronuts, you have to provideas much opportunity for communication as possible.
(18:51):
So we set up a toll freenumber for every client, so if they
wish to call, they can pickup the phone and call. We make
sure investor relations email is set upand my team handles that. So if
they have email questions through the tollfree number, they can do text messages
that they send in then my teamwill respond and that we're now integrating to
(19:12):
an integrate chats and also other likeWhatsApp type of platforms, so that basically
we provide a much variety of opportunitiesto communicate and that my team under compliant
means response to all their questions.Because the one thing we have to keep
(19:32):
in mind is not only to protectourselves and our clients, we're selling securities
that fall under sec regulations. There'sa proper process of communications. We can
only state things that are within publicthe public domain, things that are stated
in the form one A for reggae'sand form C for regcfs, And so
(19:55):
therefore we have to and going backto our genesis of working with public companies,
that experience helps a lot and whatwe're doing now, Okay, yeah,
interesting. Now Let's let's take likea fictitious CEO who has just heard
about crowdfunding and says, Okay,I want to kind of learn about this,
maybe get into it a little bit, and uh, you know,
and maybe maybe they they call you, right and they say, uh,
(20:18):
you know, I heard about thisstuff. You know. Let's say,
Kevin, somebody calls you, Iwant to get into crowdfunding. What do
you tell them, I do?Do you go through the whole options,
reg c reggae, cybal six,What do you say the guy? Yeah,
I mean yeah, so you know, the one of the services that
we offer. And I offer ashere because I like to say I'm platform
(20:40):
agnostic and broker agnostics. So I'veworked with not all of them, but
I've worked with quite a few,quite quite a few sort of brokers in
the space. So when I whenI speak with the potential issuer or an
issuer, right, someone who's raisingmoney a startup. Yeah, we'll walk
through a variety of things. Howmuch you need to raise when you need
to raise it. How big isyour community do you have a large one?
(21:03):
Do you not? What's your youknow, within a business do you
have Because there's certain portals in platformsout there that work better for different companies.
But yeah, also reg CF whichyou can raise up to five million
without the SEC reviewing the offering.You could do Reggae plus seventy five million
dollars, or you can do afive or six feed which is sort of
an unlimited amount you have to raiseonly from accredited investors. And so every
(21:26):
company has a different angle to it. But all those companies, and I'm
sorry, not all those companies,all those different those fundraisers have different those
fundraise options have something similar, whichis you are marketing a stock online and
you know, again you have tobe able to efficiently sell your product,
(21:48):
your service and communicate it to thegeneral public. And it's important to have
the right storytelling. It's important tohave the right video, the right images
right, because you're not you know, have the ability to sit in front
of every perspective investor for an hourand and and pitch them and and do
a Q and a session like youwould do when you're raising money traditionally.
So you have to have the rightvarnish. You have to have the right
(22:11):
coat of paint on your deal becauseotherwise, if you don't, someone's gonna
click somewhere else and uh, they'regonna click away and they're gonna lose interest.
Yeah. Do you see do yousee these guys doing spacks these days?
So these special purpose acquisition companies orare they kind of dead? I
(22:33):
you know, I'm sort of roughlyfamiliar with the space, but you know,
I do think there was a hugespac praze about two years ago,
and I think it's died down abit. I Mean, the problem with
this SPAC without you know, sortof going down a rabbit hole is that
you know, there's there's there's atheory of pop of the of the stock
once the spack transaction happens, butyou know, ultimately like there's also a
(22:55):
lot of delution for the company,and so I think there was a fat
I think I've seen a lot ofsuccessful spacks out there, but I've also
seen more unsuccessful specs. Yeah,and then you had a question, Well,
I no, that's okay. Youcan keep on going round. That's
fine. But I do agree withManuj about specs. I think they were
a trend, not an actuality.Yeah, okay, Well my next question
(23:18):
at that point would be, okay, so the guy calls you, Kevin,
you explain all this stuff, andnow when do you see that Manusja's
a fifth of this thing? Whenwhen does Venus get the call and say,
okay, kind of help help meout here for you know, for
Menuj's core folks, and I Itend to work with him on which is
sort of the investor outreach, investorrelations now investor relations, and sort of
(23:38):
investor services model. We tend tomake an introduction about a month before the
company launches their fundraise. Minuja's isManuja's team has gotten very efficient on onboarding.
Their onboarding takes about two weeks.So yeah, it's typically sort of
in the final steps just because youknow, you need to get an audit
done for these things, and thoseodds can take a while. So I
have I have a lot of he'llbuy me a beer later. But I
(24:00):
have a lot of clients in thepipeline now that i'll introduce to the news
in a few months because they're justnot quite ready yet, right right.
And you know what I think isreally important in crowdfunding that I don't think
people put an enough uh time orenergy in is the marketing, no matter
how great your idea is or ohI guess we lost Vicky there. Yeah,
(24:30):
well that's okay, Well if Ican, if I can take a
take on her market it's the marketing. You cut off for a second.
Oh, what I was trying tosay is marketing is the most important regardless
(24:51):
of what kind of crowdfunding you chooseto do. If people don't know you're
there, nobody is going to investin you. And people don't market beforehand.
They wait until they think, oh, oh I'm going to get the
money and then I can do allkinds of marketing. It doesn't work that
way. You can't put the horsebefore the car. Yeah, well,
(25:12):
you're absolutely right. Oh go ahead, and nich no, sorry sorry,
And that's always just gonna go backto a comment that was made earlier on
this call, is that a lotof companies who have clients who have stakeholders,
that's where they can leverage and buildout their marketing strategy because if you
(25:33):
have people who believe in your productand service that have there's a product market
fit and you bring this opportunity notonly be clients, but being owners.
You one can a company can havemoney coming into their till establish assess who
are the actual clients are actually becominginvestors, build profiles and bring look at
(25:56):
like audiences. So then when theyhave the money in their account to invest
I mean into marketing, now theycan go outreach and find the similar type
of people. Right at the endof the day, it becomes it becomes
data. Data yields into information,information goes and business decisions and so they're
therefore they can make better business decisis. So that's one way of doing it.
Other ways, as a cheminist statedearlier as well, is having proper
(26:18):
budgets and having proper expectations because ifyou have a client who they startup with
the concept, and as good asthat concept is, they need to stand
out. It is today's world's reallyexpensive because everyone's online. If I can
give you, if I can andif I give you some data points we
(26:40):
over for twenty twenty three. Wejust were analyzing all our clients and all
the campaigns that we worked on,and we've found on average five point eight
nine percent of all leads invested,so approximately six percent. So imagine how
ten thousand leads that came in orinvest potential investors came down a funnel five
hundred and eighty ninety percent of themactually invested for ten thousand and they yield
(27:07):
very big, big investments in totalaccumulated in the millions. Yeah, however,
over twenty seven percent of them twentythe actual number is twenty seven point
two never finished the process. Soas much as we say marketing is important,
and you bring the being the horseto water, how do you make
(27:30):
the horse drink so that it becomeslike as Kevin was stating, this an
e commerce execution, you need tohave a full holistic plan of proper messaging,
proper branding, proper execution of themarketing and follow up and because then
customer support and even after after therace is done, answer their questions.
(27:53):
Hey, when many investors ask questions, say what are happening with my shares?
Now? When will I get mycertificate or when will I get my
money back? Is the company goingpublic? There's all things that need to
be done post raised as well,so that the investor has confidence in the
company, maintains their patients with them, and then grows with them and hopefully
(28:15):
say he leaves the money in sothat the company can grow. Yeah.
I have one more question for bothof you guys before we close this out
really quickly. Have either of youever experienced an issuer who have come to
you and said, hey, youknow, we tried cloud funding and we
fail. We're in the middle ofa program and we're failing, and you
came along and kind of turned itaround. Yeah, I mean I absolutely
(28:41):
Sometimes deals are tough to revive.Oftentimes if you're stuck on a there's sort
of systematic issues, like where aclient has already decided to raise with a
certain broker tech platform and for whateverreason, they're not set up for success,
and sometimes you can't try to ideals. But have also worked with plenty
(29:02):
of clients that we have been ableto turn around. So if it's small
cases, sometimes you got to shutaround down and reopen with with sort of
a new strategy and new pricing things. But yeah, you know, I've
seen plenty of deals fail because theydidn't have the right minimum investment or we're
selling the wrong type of security.And sometimes little things can can really make
(29:22):
a difference. But yeah, no, it's yeah, there's yeah, plenty
of plenty of examples that I'm surethe news has come too. I apologize
I cut out there for a bit. You can you all hear me?
Yes, I can hear your yeaperfect perfect thank you? Well, okay,
that's that's that sounds really good.And let's let's start with with you,
(29:47):
Kevin. If people want to findout more about what you're doing or
how they can help them, andhas the best way to contact you?
You have a phone number, websiteor what do you like that? Yeah?
Absolutely so they can email us atat Atlas Atlas dash road dot com,
a t L A S dash rd dot com or visit us at
(30:07):
www dot Atlas, dash r ddot com. That would be the best
way. Okay, cool, allis not lost for startup companies, then
we're all, well, this isa good resource for them. How about
you, Manush, what's the bestway to contact you? Well? Did
two ways as well? Uh?If you go on our website, which
is Triple W Public Yield dot Capital. It's p U b l I C
(30:32):
y I E l D dot Capitalc A p I t A L.
You can see all the content ofthe type of service or service offering,
and there's a book a demo buttonwhich schedules opens up my calendar and can
book a meeting that way or justshoot me an email directly at manuje It's
m A n u j at PublicYield dot Capital. Okay. Cool.
(30:56):
What I really like about this podcastand and you guys in specifically, is
that a lot of people talk aboutcrowdfunding from a theoretical level, and they
talk about all these theories and thisshould work, this should work, or
we should do this, so weshould do that. And you know,
Vickie, we're talking to two peoplewho've actually done it in real life.
They've been successful, they understand it, and we have real world examples,
real world successes, and I thinkthat's really great and it's very very hard
(31:21):
to come by that. But I'mhappy that both Kevin and Manu were able
to take time out today and beon the podcast. Well what do you
think? Do you have any finalthoughts or questions. Well, you know,
Ron, this I think is oneof our more exciting podcasts because exactly
like you said, we've done podcastswith Manuj before talking about the right way
(31:41):
of going about doing crowdfunding and whatyou need to consider and blah blah blah.
But now we have Manus and oneof his clients who has used his
advice and become so successful. Nowhe's helping people do the same thing,
and I think that's fabulous. Ilove it. Kudos to you both,
(32:04):
gentlemen, for just being on topof everything and helping the world to be
better and businesses to be more successful. I love it. Well, thank
you, Yeah, no, it'sit's been a pleasure. Part Well,
first much you're talking with you guystoday and talking more about crowd plumbing.
But also you have to take Minewsand for not only having me on the
(32:30):
podcast here, but for all ofhis support and all the efforts he's done
for myself and my clients and histeam and everything that they do has been
really a big part of our successover the last few years. There you
go, Kevin, I can kinI get the name for you. Thank
you so much and the youth youmentioned earlier that he's taking my advice to
(32:52):
Giannas with you. I've learned morefrom Kevin in like fifteen minutes with him
than I knew the last five yearsthat I've worked with it. I think
he has helped me be a betterservice provider in this business. So Kevin,
you should get most of the credits. So thank you for that.
See that that's how relationships work.You help each other and you become better
(33:14):
because of it. Yeah, andyou know, Minus, we we where
you met you in Las Vegas.Kevin, you're you're in LA. We
haven't seen you yet, but hopefullyyou'll make it out here. We'll we'll
meet up like we met up withManus and maybe take fifteen minutes if your
time, and learn. Yeah,I'll let you know when I'm when I'm
in Vegas. We do not foradvice on gambling though, Yeah that's okay,
(33:38):
you don't want that. But anyway, Manus say again, thank you
for being a guest from the show. Kevin, you as well, Vicky,
thanks for co hosting this episode withme and folks who listen to the
Mappable USA podcast at mapable usa dotcom. If you go to that homepage,
to scroll down, you'll see allour syndication sources. Just click on
the one you like best and subscribe. You'll never miss another one of our
(34:00):
episodes. If you want to bea guest in the show, like Kevin
manuche War today, just drop theguest tap. We'll see what you like,
getting you on the show, andif you like what you heard,
send us an email at insult atmappable USA dot com. We'll just leave
a comment on what every page you'relistening to this on right now, So
thanks for listening, Thanks you forsupport. We'll be at your next time
on another Not Before USA podcast.Have a great week everyone,
How long you want and welcome topodcast Way put you on about. This
is Ron Custa broadcasting live from MappableUSA Studios in Las Vegas, Nevada,
and folks who had interesting topics.Tonight we're going to talk about crowdfunding for
starters investment. Thank you for starters, and to do that, let's introduce
(00:42):
Vicky hutch Mala from the World TokenMarket. VICKI, how are you doing
today? I'm fabulous today, Ron, great day in Vegas, and we
have an exciting podcast that shows youwhat we hope to help you understand that
using right advisors to help help youlead you to success. And we have
(01:03):
an advisor, we have a clientof his and this is going to be
one exciting podcast and we should startall right. That sounds good, So
let's let's bring on Manu's Grover first. Manujh is the is with the Public
Deal Capital and Manus, how areyou doing today over there? I'm doing
(01:23):
great, Ron, Once again,thank you for having me back. I
really do enjoy our conversation. Soit's a it's a real pleasure and a
happy twenty twenty four to everyone.Yes, it's a new year, so
much stuff is going on in thecroft funding world here, and I know
you've been really busy with it,and in fact, we really appreciate you
(01:44):
bring on one of your colleagues,so let's introduce him as well. We
got Kevin Morris, who's the AtlasRoad CEO. Kevin, how are you
doing over there today? I'm doinggreat. It's calling you from Los Angeles.
It's going to be eighty degrees tomorrow. No complaints, especially in late
(02:06):
January, no doubt about it.And also, did you guys just recently
have an earthquake over there in LAor something? We have earthquakes every We
probably just had one while we startedthis call. They happen all the time.
Yeah. Well, the podcast isa safe space for sure, so
listen. Before we get flooded withthis, let's go with a new respirs
(02:27):
the News. You've been a guestfor the show before. Most people know
who you are, but just incase, oh, can you give us
a quick background on you and howyou got the crack funding and everything?
For sure? So once in thenews. Grover, I'm one of the
founders and vice president of Business Developmentand Partnerships at Public Capital, started the
Crown funding space in twenty sixteen workingmostly on the tech side brands like Corecnex,
(02:53):
deal Maker, and in twenty twentyhad the opportunity of joining a an
investment marketing firm investor marketing firm thatfocus on public companies, and when Covid
hit, we realized that we neededto pivot to survive and went full force
into equity cloud funding. So startedwith helping start issuers or companies that want
(03:20):
to raise capital, build their websites, do the media buying, build ads,
create online content, and over timerealize there's a gap in the market
because you could do as much digitalwork as you can and do as many
ads and generally leads. But thetruth of the matter is raising capital is
complicated. Investors have a lot ofquestions and if they have nobody to talk
(03:44):
to, you can't really build trustwith them. So we pivot again or
basically adjusted our business model ty andinto investor outreach, meaning we provide investor
relations support to a lot of thesecrowdfunding issuers so they can talk to their
investors, understand what the tone is, understand if the messaging's working, help
(04:06):
the marketing team pivot and optimize theircampaigns, and basically hold the investor's hand
during their investment journey and push themacross the finish line. Right. Great,
all time, and again, let'slet's go back to Kevin real quickly.
Kevin, can you give us anoverview of your background as well?
(04:27):
Yeah, absolutely, So. Ispent the last eight or nine years of
my career running startups that started inapparel and then segued into robotics, and
so throughout that journey I was aCFO sort of co founder or CEO role
and raise a lot of capital formy own companies through equity crowdfunding, and
you know, raised about eighty fivemillion dollars for a company called Nisa Robotics,
(04:50):
which I was the CFO and onthe border for almost four years,
and a few other companies, andabout a year and a half ago,
I just I did to switch rolesand help other companies raise capital. I
was sort of really had a lotof passion for the strategic side of fundraising
and meeting new companies and decided tosort of switch my role. So now
(05:12):
I run a firm called Atlas Road, as you mentioned, and I like
to think of us a bit likethe investment banks for startups, where we're
partnering with startups and helping them quarterbackand advise them on their fundraising process.
And yeah, it's in public yieldcapital. Manug's company is one of my
partners in this space, and wecan get into it more later, but
they've been extremely invaluable in all myclients and my own fundraising efforts. Yeah,
(05:39):
it's interesting that you target the startups. There's got some banking for startups
because that's really kind of a groupof companies that sometimes gets left behind with
crowdfunding because a lot of people think, oh, you know, they have
no money, they're bad risk orwhatever. It's all hard to get going.
But it's interesting that you are targetingthat demographic, that marketplace. How
(06:00):
do you guys, how do youguys do that? Yeah, I mean
so, so it's funny when whenequity crowd funding got into place in about
these almost ten years ago now it'scrazy in the US, it was usually
really early stage startups and companies thatat the time maybe they didn't have other
paths to raising capital and so theywent to the crowd. And in the
(06:23):
crowd, you know, you're raisingmillions of dollars from thousands of people that's
certainly changed in the last year twoand I know the News just seem that
as well. With public yielders,you're getting more mature companies that are looking
at equity craft funding as well.But effectively, you're raising, you're selling
securities online. Right, it's likee commerce, and I have an e
commerce background, So you're not sellingsomething physical. You're selling, you know,
(06:44):
shares in a company, and you'redoing it through license brokers. And
a number of them are companies likedeal makers, Start engine refunder uh to
name a few, And you're doingdigital marketing efforts and you're raising and you're
selling selling stock online. So it'sliterally like you but I like to say
it's e commerce, and the Newsloves this line, but it's e commerce
with a really high average order value. Right. You're selling regulated securities and
(07:09):
the average ticket size or average investmentcould be one thousand, two thousand,
three thousand dollars. And it's importantto have a service and a team,
Manug's company being one of the primaryexamples a team to help answer people's questions,
to help facilitate the process. Ifthey're having issues checking out, they
(07:30):
can Manuju team is there to helpout and they do a lot more than
that. And I obviously we'll letManus talk about that, but you know,
you want the best level of customerservice, the best level of experience
for these investors, because not onlyare they spending a lot of money and
they're buying a regulated security, butthey're also going to be on your tap
table. They're going to be anasset. You know, they're in the
family, right, they're an investor, and so you want to have the
(07:53):
best experience for them. So letme ask you this, Kevin, how
did you and Manus start your relationshipthat led to where you are now?
Well, you know this is notunfortunately a well fortunately for Manusa and I.
This is not a video podcast,but Manusa and I have the same
(08:13):
barber. Uh, I like ajoke. So other than being members of
the bald mafia, we got introducedgeez maybe three years ago. Manus did
some work for some of my companiesin the robotic space and it's been happily
(08:33):
ever after since. And uh,you know, we we partnered on a
number of deals together and they've beeninstrumental in raising capital and having successful raises
from me and my clients. Yeah, and We've had Manuj on podcasts before
to talk about crowdfunding appears to besomething that's easy to do, anybody can
(08:56):
do it, but in reality it'sit's not and you need to have an
advisor the quality of manug to helpyou to be successful in your raids.
But let me ask you this.I've looked at the companies that you've worked
with, especially the robotics. That'svery interesting what you're doing with that.
(09:18):
But are you finding in your experiencethat crowdfunding More people are getting into crowdfunding
as they understand it more and aregetting successful raises, or is it still
a difficult thing to enter into.I think more people are open to it.
I think the last twelve to eighteenmonths you've seen traditional fundraising sources dry
(09:43):
up a bit vcs and the like, and so I think companies have started
to look at crowdfunding more because it'sa nice thing about godfunding is it provides
a path in a sort of roughlyclear timeline to getting money in the door.
Now much money you're gonna raise andhow long it's going to take to
raise that money. That depends ona lot of factors, but it puts
(10:05):
the fundraising back in the control ofthe founders and executives versus you know,
having to knock on doors and poundthe pavement for VP checks. And it
could take you a year to raisea million, that could take a million
dollars in that process, or couldit could take a week to raise a
million dollars. So I think alot of founders have started to explore crowd
(10:26):
funding recently because again, it putsthe power in their hands and making control
the timeline more and frankly, also, you're you're sort of giving up different
rights and controls through crowdfunding. You'renot giving their board seats, you're not
giving up sort of crazy preferred stockterms. These investors who invest in crowdfunding
deals are along for the ride.They are passionate about the business. They
(10:46):
have a different lens than than thanthe Silicon Valley DC, I would say
in terms of the difficulty, youknow, it's and Minugs would attest to
this. You have these founders,these creators, these people who are creatives
or engineers, and they're building theirbusiness. They may have the best business
or idea ever, but running thecrowd fund is different. And I've seen
(11:09):
a lot of failed craft funds forgreat businesses that didn't set up the deal
terms properly, didn't have the rightmarketing assets, didn't have the right partners,
you know, so on and soforth. And it's not rocket science,
but it certainly takes a different finesseand a different skill set. And
there's a lot of levers you're moving. You're not just talking to people and
pitching your idea. You're literally settingup an e commerce business and trying to
(11:33):
sell stock. And if that's notyour core propetency, then it can be
difficult. But I do think thatthe industry is maturing more. You're seeing
a lot more deals out there,and you've seen a lot better deals too.
And you know what I really likeabout crowdfunding is the passion of the
person who has created the product orservice is so passionate about what they're doing.
(11:56):
But a lot of their investors,especially through crowdfund, are the people
that use the product, that arepassionate about it, that then invest into
the company and are able to becausethey don't. You know, you don't
need to have the investor with thebig bucks. You can have the investor
with the little bucks who just wantsto be part of your what you're doing
(12:20):
and it makes them excited exactly.I couldn't put it better. And you'll
see that for B to B businessesthat don't have a consumer facing element,
but you also see that for Btwo C. And that's one of the
trends that I'm starting to see moreof, is B two C businesses really
really sort of harvesting the the marketingfunnel and the brand loyalty and the ambassador
(12:46):
brand ambassador sort of angle for theirfundraisers. And it's like, if I
can get passionate customers to also beinvestors, that's a double win for me.
Right. That's people in the storywho not only use my product,
but also our owners and vice versa. So yeah, you're absolutely right.
Yeah, And it kind of createsa uh a rope like a It creates
(13:13):
an environment where the people who useyour product can now invest in your company,
and it's just skyrockets because they telltheir friends, they tell their friends,
and pretty soon you've got a wholebucket full of investors that you never
thought would or they never thought wouldever do anything like this. So it's
a win win for everybody as longas you do it right in the first
(13:35):
place. For sure. Well,there's only one problem with that though,
the problem is you have to getthe word out to the investors that the
thing is is available. So it'sit's in theurerography. Absolutely, I guess
that's I guess that's where Manu comesin really nicely. Well, Ron,
if I can add, and onceagain, I know you haven't heard from
(13:56):
me a lot, but this isan amazing conversation. I didn't want to
ter, so thanks for this littlesegue. There's there's a when you're doing
crafiting, as Kevin stated, Uh, it's basically an e commerce trate action.
You have to think in that mentality. So and you have to decide
either you want to get as muchvolume done in a short period of time
(14:18):
as possible, or you work onthe long term strategy and say, okay,
we're going to raise money multiple timesand we're going to build a brand
where we're gonna get loyal investors thatwill help us grow exponential. Like Kevin
said earlier, he was he wasa one of the C suite at Miso
Robotics. One of their superpowers wherethey were able to build a community investors
(14:41):
that invested in as well as alot of followers. So these multiple realms
that they did, it was gettingeasier and easier, and their acquisition cost
is dropping because they were able tobuild this following of people who may not
have invested in the first deal butcame in the second, third, and
fourth. And where we were ableto help is that as much as mark
(15:07):
anybody can spend on marketing, youspend one dollars ten dollars downloads us a
million dollars on marketing efforts and youget that lead to come into your funnel.
Everything's fine and daddy, and theycome to the finish line, then
what if they don't fill out thepaperwork and make that payment, it's all
for not. So where we pivotedand where we saw our growth for our
(15:33):
organization was helping that investor, likeI said at the beginning of the journey,
at the end, making sure they'recomfortable with the process and saying,
hey, do you have any questionsof how to fill out this paperwork?
And they we do help. Wedon't tell them what to do, but
we explain to them why it's inthe answering Like some people ask, why
are we giving our social Security number? The government will get it. Then
(15:56):
my team advises them the government alreadyhas it, so you don't have to
worry about that, and you'll besurprising how many people ask that question.
And then furthermore, once they fillthe paperwork, people forget to make the
payment, so we just do thefollow up, so it becomes part of
the user experience and which is avery e commer style of thinking. And
(16:17):
then from there it builds loyalty.People are happy with the process, you
continue with the communication, and thenwhen the second round, third round happens,
it just gets easier and easier.Right, And you have to,
like you say, minus, youhave to adapt what you're doing to serve
your clients and to serve the publicbetter. So if this helped great,
(16:40):
if this helps better, then let'sincorporate this into making it better not only
for your company but for all theclients that you help, because it becomes
a win win for everybody. Andthe seed of it is getting the passion
into the people to want to dothis and to take it to the next
(17:00):
level. Kevin uh used an examplethat I've stolen from him and I actually
done in a few talks stated thisso, and I've I've cited him as
well, but he one. Heonce said to me that an average transaction
in ecre crop funding is about athousand dollars. The only thing you can
(17:22):
have a close to of that typeof expense is a Louis Vuitton well smulch
bag or a scarf. I don'thave one of those. Lets you know,
I'm sure your wife has plenty.Right, you're you're, you're very
good. Yes, I stopped.I stopped looking at her closets just for
(17:44):
my own satity. I would bepulling up my nose here. I don't
know, well, you know,you know maneuvers here. You better,
you better stop plagiarizing from Kevin,because otherwise you canna end up as the
president of Harbor one these days.I'm not gonna touch that. I'm not
gonna touch that. Oh well,okay. Anyway, then, cating back
(18:07):
to what you said before, mythere is about somebody not understanding the paperwork
or whatever. I mean, howdo you work with these people that there's
an online is it face to faceor what if someone's in a different state
than you. It's multifaceted. So, just to finish my previous thought with
the Louiviton bag, the point Iwas trying to make was It's about giving
customer service that's a Louis Vitan's knownfor, and having the attitude that these
(18:30):
investors are actually customers buying a product. Product being securities. But if you
treat them like customers and give themthat respect, you'll see a better user
experience and more loyalty. So asa result, now segueing into the question
just astronuts, you have to provideas much opportunity for communication as possible.
(18:51):
So we set up a toll freenumber for every client, so if they
wish to call, they can pickup the phone and call. We make
sure investor relations email is set upand my team handles that. So if
they have email questions through the tollfree number, they can do text messages
that they send in then my teamwill respond and that we're now integrating to
(19:12):
an integrate chats and also other likeWhatsApp type of platforms, so that basically
we provide a much variety of opportunitiesto communicate and that my team under compliant
means response to all their questions.Because the one thing we have to keep
(19:32):
in mind is not only to protectourselves and our clients, we're selling securities
that fall under sec regulations. There'sa proper process of communications. We can
only state things that are within publicthe public domain, things that are stated
in the form one A for reggae'sand form C for regcfs, And so
(19:55):
therefore we have to and going backto our genesis of working with public companies,
that experience helps a lot and whatwe're doing now, Okay, yeah,
interesting. Now Let's let's take likea fictitious CEO who has just heard
about crowdfunding and says, Okay,I want to kind of learn about this,
maybe get into it a little bit, and uh, you know,
and maybe maybe they they call you, right and they say, uh,
(20:18):
you know, I heard about thisstuff. You know. Let's say,
Kevin, somebody calls you, Iwant to get into crowdfunding. What do
you tell them, I do?Do you go through the whole options,
reg c reggae, cybal six,What do you say the guy? Yeah,
I mean yeah, so you know, the one of the services that
we offer. And I offer ashere because I like to say I'm platform
(20:40):
agnostic and broker agnostics. So I'veworked with not all of them, but
I've worked with quite a few,quite quite a few sort of brokers in
the space. So when I whenI speak with the potential issuer or an
issuer, right, someone who's raisingmoney a startup. Yeah, we'll walk
through a variety of things. Howmuch you need to raise when you need
to raise it. How big isyour community do you have a large one?
(21:03):
Do you not? What's your youknow, within a business do you
have Because there's certain portals in platformsout there that work better for different companies.
But yeah, also reg CF whichyou can raise up to five million
without the SEC reviewing the offering.You could do Reggae plus seventy five million
dollars, or you can do afive or six feed which is sort of
an unlimited amount you have to raiseonly from accredited investors. And so every
(21:26):
company has a different angle to it. But all those companies, and I'm
sorry, not all those companies,all those different those fundraisers have different those
fundraise options have something similar, whichis you are marketing a stock online and
you know, again you have tobe able to efficiently sell your product,
(21:48):
your service and communicate it to thegeneral public. And it's important to have
the right storytelling. It's important tohave the right video, the right images
right, because you're not you know, have the ability to sit in front
of every perspective investor for an hourand and and pitch them and and do
a Q and a session like youwould do when you're raising money traditionally.
So you have to have the rightvarnish. You have to have the right
(22:11):
coat of paint on your deal becauseotherwise, if you don't, someone's gonna
click somewhere else and uh, they'regonna click away and they're gonna lose interest.
Yeah. Do you see do yousee these guys doing spacks these days?
So these special purpose acquisition companies orare they kind of dead? I
(22:33):
you know, I'm sort of roughlyfamiliar with the space, but you know,
I do think there was a hugespac praze about two years ago,
and I think it's died down abit. I Mean, the problem with
this SPAC without you know, sortof going down a rabbit hole is that
you know, there's there's there's atheory of pop of the of the stock
once the spack transaction happens, butyou know, ultimately like there's also a
(22:55):
lot of delution for the company,and so I think there was a fat
I think I've seen a lot ofsuccessful spacks out there, but I've also
seen more unsuccessful specs. Yeah,and then you had a question, Well,
I no, that's okay. Youcan keep on going round. That's
fine. But I do agree withManuj about specs. I think they were
a trend, not an actuality.Yeah, okay, Well my next question
(23:18):
at that point would be, okay, so the guy calls you, Kevin,
you explain all this stuff, andnow when do you see that Manusja's
a fifth of this thing? Whenwhen does Venus get the call and say,
okay, kind of help help meout here for you know, for
Menuj's core folks, and I Itend to work with him on which is
sort of the investor outreach, investorrelations now investor relations, and sort of
(23:38):
investor services model. We tend tomake an introduction about a month before the
company launches their fundraise. Minuja's isManuja's team has gotten very efficient on onboarding.
Their onboarding takes about two weeks.So yeah, it's typically sort of
in the final steps just because youknow, you need to get an audit
done for these things, and thoseodds can take a while. So I
have I have a lot of he'llbuy me a beer later. But I
(24:00):
have a lot of clients in thepipeline now that i'll introduce to the news
in a few months because they're justnot quite ready yet, right right.
And you know what I think isreally important in crowdfunding that I don't think
people put an enough uh time orenergy in is the marketing, no matter
how great your idea is or ohI guess we lost Vicky there. Yeah,
(24:30):
well that's okay, Well if Ican, if I can take a
take on her market it's the marketing. You cut off for a second.
Oh, what I was trying tosay is marketing is the most important regardless
(24:51):
of what kind of crowdfunding you chooseto do. If people don't know you're
there, nobody is going to investin you. And people don't market beforehand.
They wait until they think, oh, oh I'm going to get the
money and then I can do allkinds of marketing. It doesn't work that
way. You can't put the horsebefore the car. Yeah, well,
(25:12):
you're absolutely right. Oh go ahead, and nich no, sorry sorry,
And that's always just gonna go backto a comment that was made earlier on
this call, is that a lotof companies who have clients who have stakeholders,
that's where they can leverage and buildout their marketing strategy because if you
(25:33):
have people who believe in your productand service that have there's a product market
fit and you bring this opportunity notonly be clients, but being owners.
You one can a company can havemoney coming into their till establish assess who
are the actual clients are actually becominginvestors, build profiles and bring look at
(25:56):
like audiences. So then when theyhave the money in their account to invest
I mean into marketing, now theycan go outreach and find the similar type
of people. Right at the endof the day, it becomes it becomes
data. Data yields into information,information goes and business decisions and so they're
therefore they can make better business decisis. So that's one way of doing it.
Other ways, as a cheminist statedearlier as well, is having proper
(26:18):
budgets and having proper expectations because ifyou have a client who they startup with
the concept, and as good asthat concept is, they need to stand
out. It is today's world's reallyexpensive because everyone's online. If I can
give you, if I can andif I give you some data points we
(26:40):
over for twenty twenty three. Wejust were analyzing all our clients and all
the campaigns that we worked on,and we've found on average five point eight
nine percent of all leads invested,so approximately six percent. So imagine how
ten thousand leads that came in orinvest potential investors came down a funnel five
hundred and eighty ninety percent of themactually invested for ten thousand and they yield
(27:07):
very big, big investments in totalaccumulated in the millions. Yeah, however,
over twenty seven percent of them twentythe actual number is twenty seven point
two never finished the process. Soas much as we say marketing is important,
and you bring the being the horseto water, how do you make
(27:30):
the horse drink so that it becomeslike as Kevin was stating, this an
e commerce execution, you need tohave a full holistic plan of proper messaging,
proper branding, proper execution of themarketing and follow up and because then
customer support and even after after therace is done, answer their questions.
(27:53):
Hey, when many investors ask questions, say what are happening with my shares?
Now? When will I get mycertificate or when will I get my
money back? Is the company goingpublic? There's all things that need to
be done post raised as well,so that the investor has confidence in the
company, maintains their patients with them, and then grows with them and hopefully
(28:15):
say he leaves the money in sothat the company can grow. Yeah.
I have one more question for bothof you guys before we close this out
really quickly. Have either of youever experienced an issuer who have come to
you and said, hey, youknow, we tried cloud funding and we
fail. We're in the middle ofa program and we're failing, and you
came along and kind of turned itaround. Yeah, I mean I absolutely
(28:41):
Sometimes deals are tough to revive.Oftentimes if you're stuck on a there's sort
of systematic issues, like where aclient has already decided to raise with a
certain broker tech platform and for whateverreason, they're not set up for success,
and sometimes you can't try to ideals. But have also worked with plenty
(29:02):
of clients that we have been ableto turn around. So if it's small
cases, sometimes you got to shutaround down and reopen with with sort of
a new strategy and new pricing things. But yeah, you know, I've
seen plenty of deals fail because theydidn't have the right minimum investment or we're
selling the wrong type of security.And sometimes little things can can really make
(29:22):
a difference. But yeah, no, it's yeah, there's yeah, plenty
of plenty of examples that I'm surethe news has come too. I apologize
I cut out there for a bit. You can you all hear me?
Yes, I can hear your yeaperfect perfect thank you? Well, okay,
that's that's that sounds really good.And let's let's start with with you,
(29:47):
Kevin. If people want to findout more about what you're doing or
how they can help them, andhas the best way to contact you?
You have a phone number, websiteor what do you like that? Yeah?
Absolutely so they can email us atat Atlas Atlas dash road dot com,
a t L A S dash rd dot com or visit us at
(30:07):
www dot Atlas, dash r ddot com. That would be the best
way. Okay, cool, allis not lost for startup companies, then
we're all, well, this isa good resource for them. How about
you, Manush, what's the bestway to contact you? Well? Did
two ways as well? Uh?If you go on our website, which
is Triple W Public Yield dot Capital. It's p U b l I C
(30:32):
y I E l D dot Capitalc A p I t A L.
You can see all the content ofthe type of service or service offering,
and there's a book a demo buttonwhich schedules opens up my calendar and can
book a meeting that way or justshoot me an email directly at manuje It's
m A n u j at PublicYield dot Capital. Okay. Cool.
(30:56):
What I really like about this podcastand and you guys in specifically, is
that a lot of people talk aboutcrowdfunding from a theoretical level, and they
talk about all these theories and thisshould work, this should work, or
we should do this, so weshould do that. And you know,
Vickie, we're talking to two peoplewho've actually done it in real life.
They've been successful, they understand it, and we have real world examples,
real world successes, and I thinkthat's really great and it's very very hard
(31:21):
to come by that. But I'mhappy that both Kevin and Manu were able
to take time out today and beon the podcast. Well what do you
think? Do you have any finalthoughts or questions. Well, you know,
Ron, this I think is oneof our more exciting podcasts because exactly
like you said, we've done podcastswith Manuj before talking about the right way
(31:41):
of going about doing crowdfunding and whatyou need to consider and blah blah blah.
But now we have Manus and oneof his clients who has used his
advice and become so successful. Nowhe's helping people do the same thing,
and I think that's fabulous. Ilove it. Kudos to you both,
(32:04):
gentlemen, for just being on topof everything and helping the world to be
better and businesses to be more successful. I love it. Well, thank
you, Yeah, no, it'sit's been a pleasure. Part Well,
first much you're talking with you guystoday and talking more about crowd plumbing.
But also you have to take Minewsand for not only having me on the
(32:30):
podcast here, but for all ofhis support and all the efforts he's done
for myself and my clients and histeam and everything that they do has been
really a big part of our successover the last few years. There you
go, Kevin, I can kinI get the name for you. Thank
you so much and the youth youmentioned earlier that he's taking my advice to
(32:52):
Giannas with you. I've learned morefrom Kevin in like fifteen minutes with him
than I knew the last five yearsthat I've worked with it. I think
he has helped me be a betterservice provider in this business. So Kevin,
you should get most of the credits. So thank you for that.
See that that's how relationships work.You help each other and you become better
(33:14):
because of it. Yeah, andyou know, Minus, we we where
you met you in Las Vegas.Kevin, you're you're in LA. We
haven't seen you yet, but hopefullyyou'll make it out here. We'll we'll
meet up like we met up withManus and maybe take fifteen minutes if your
time, and learn. Yeah,I'll let you know when I'm when I'm
in Vegas. We do not foradvice on gambling though, Yeah that's okay,
(33:38):
you don't want that. But anyway, Manus say again, thank you
for being a guest from the show. Kevin, you as well, Vicky,
thanks for co hosting this episode withme and folks who listen to the
Mappable USA podcast at mapable usa dotcom. If you go to that homepage,
to scroll down, you'll see allour syndication sources. Just click on
the one you like best and subscribe. You'll never miss another one of our
(34:00):
episodes. If you want to bea guest in the show, like Kevin
manuche War today, just drop theguest tap. We'll see what you like,
getting you on the show, andif you like what you heard,
send us an email at insult atmappable USA dot com. We'll just leave
a comment on what every page you'relistening to this on right now, So
thanks for listening, Thanks you forsupport. We'll be at your next time
on another Not Before USA podcast.Have a great week everyone,
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