January 28, 2025 • 11 mins
Launching a Coffee E-commerce Business
BE SURE TO SUSBCRIBE TO OUR YOUTUBE CHANNELS: Channel dashboard - YouTube Studio
Are you passionate about the aroma of freshly roasted coffee beans and eager to turn that enthusiasm into a thriving online venture? In this episode, we take a deep dive into Launching a Coffee E-commerce Business, covering everything you need to know to brew up success in the digital marketplace. We start by exploring the essentials of building a brand that resonates with coffee lovers, from selecting your target audience to crafting a memorable logo and website design. You’ll discover why storytelling, transparency, and authenticity are crucial in setting your coffee brand apart from the competition.Next, we discuss the nitty-gritty of sourcing high-quality beans and forming strong partnerships with suppliers. Learn how to identify top-tier roasters or even consider roasting your beans in-house for total quality control. We’ll walk you through the complexities of inventory management, optimal packaging solutions that preserve freshness, and eco-friendly practices that appeal to conscious consumers. By implementing these strategies, you’ll ensure that every cup delivered embodies the very best of your brand.Of course, no e-commerce business can thrive without effective marketing, so we’ll reveal key online strategies for acquiring and retaining loyal customers. Discover how to set up compelling email campaigns, create engaging social media content, and harness the power of influencer partnerships to grow your audience. We’ll also touch on the potential of subscription models to create steady, predictable revenue streams—an especially popular choice among coffee aficionados who never want to run out of their favorite blend.Finally, we tackle operational challenges such as choosing reliable shipping partners, setting up seamless payment gateways, and implementing customer-friendly return and refund policies. We emphasize the importance of exceptional customer service in boosting reviews, encouraging word-of-mouth referrals, and keeping patrons excited about your brand. By the end of this episode, you’ll have a clear, actionable roadmap to launch and scale your coffee e-commerce business, from bean selection to last-mile delivery. Whether you’re a budding entrepreneur or a seasoned operator looking to expand into the coffee sector, this comprehensive guide will empower you to serve up success one cup at a time.
Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-food-online-food-entrepreneur--2797701/support.
BE SURE TO SUSBCRIBE TO OUR YOUTUBE CHANNELS: Channel dashboard - YouTube Studio
Are you passionate about the aroma of freshly roasted coffee beans and eager to turn that enthusiasm into a thriving online venture? In this episode, we take a deep dive into Launching a Coffee E-commerce Business, covering everything you need to know to brew up success in the digital marketplace. We start by exploring the essentials of building a brand that resonates with coffee lovers, from selecting your target audience to crafting a memorable logo and website design. You’ll discover why storytelling, transparency, and authenticity are crucial in setting your coffee brand apart from the competition.Next, we discuss the nitty-gritty of sourcing high-quality beans and forming strong partnerships with suppliers. Learn how to identify top-tier roasters or even consider roasting your beans in-house for total quality control. We’ll walk you through the complexities of inventory management, optimal packaging solutions that preserve freshness, and eco-friendly practices that appeal to conscious consumers. By implementing these strategies, you’ll ensure that every cup delivered embodies the very best of your brand.Of course, no e-commerce business can thrive without effective marketing, so we’ll reveal key online strategies for acquiring and retaining loyal customers. Discover how to set up compelling email campaigns, create engaging social media content, and harness the power of influencer partnerships to grow your audience. We’ll also touch on the potential of subscription models to create steady, predictable revenue streams—an especially popular choice among coffee aficionados who never want to run out of their favorite blend.Finally, we tackle operational challenges such as choosing reliable shipping partners, setting up seamless payment gateways, and implementing customer-friendly return and refund policies. We emphasize the importance of exceptional customer service in boosting reviews, encouraging word-of-mouth referrals, and keeping patrons excited about your brand. By the end of this episode, you’ll have a clear, actionable roadmap to launch and scale your coffee e-commerce business, from bean selection to last-mile delivery. Whether you’re a budding entrepreneur or a seasoned operator looking to expand into the coffee sector, this comprehensive guide will empower you to serve up success one cup at a time.
Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-food-online-food-entrepreneur--2797701/support.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
All right, diving right in today we're looking at e
(00:01):
commerce specifically for coffee, and we've got some source material
here that's like a whole roadmap for anyone who's ever
dreamed of starting their own online coffee business. So much
good stuff here, defining your niche, sourcing beans, even marketing
on TikTok. Who knew to help us make sense of
it all? We have a true e commerce whiz with
(00:23):
us today.
Speaker 2 (00:24):
Glad to be here. The online coffee world is booming.
It's fascinating.
Speaker 1 (00:27):
Yeah, and all these sources, they really stress that first
step figuring out your niche, Like who are you selling to?
What kind of coffee lover are they? It makes sense, right,
you wouldn't just open a shop without knowing your crowd.
Speaker 2 (00:37):
Makes total sense. Where we're talking like the hardcore connoisseur,
someone who wants like those rare single origin beans that
tasting notes the whole experience, or is it more about,
you know, the everyday coffee drinker. Maybe they value convenience,
pre ground subscriptions, stuff like that.
Speaker 1 (00:53):
Huge difference, huge and that impacts everything, right, even sourcing
those beans. Our sources are all about quality, and they
talk about these things called cupping sessions sounds fancy, like
a wine tasting, but with caffeine spot on.
Speaker 2 (01:05):
It's all about evaluating the beans, aroma, flavor, the body,
all of it. Make sure you're getting the good stuff,
especially if you're going direct trade. Several sources recommend that.
Imagine handpicking beans straight from the farm. That's a story
right there, it is.
Speaker 1 (01:20):
But is that always realistic for like a brand new business,
direct trade sounds complex? Maybe focusing on I don't know,
a really strong brand and a killer marketing strategy. Is
that the smarter move starting out?
Speaker 2 (01:34):
That's the question, isn't it. Direct trade has its pluses,
quality control, that ethical angle, but yeah, new business, it
might be a lot finding that sweet spot, your ideals
and what's actually doable key.
Speaker 1 (01:45):
So whatever your sourcing strategy, these sources they hammer this point.
It's not just about the coffee, it's the story, the
whole brand experience. Like think about the big coffee brands.
They're selling a feeling.
Speaker 2 (01:55):
Right Absolutely, you're not just buying a bag of beans.
You're buying into something bigger. Say you have a brand
focused on small farms in a specific region, that powerful
beautiful photos on the website, Those farmers, the landscape, packaging
that tells the story of sustainability. It's a whole world.
Speaker 1 (02:12):
It's like an invitation join our coffee club. We share
these values, this passion for quality exactly.
Speaker 2 (02:18):
That's what makes online coffee so interesting. It's more than
just a product. It's an experience. It resonates with people. Yeah,
and that brings us to well, the nuts and bolts
of it all. What are you actually selling? Pricing the
whole e commerce platform?
Speaker 1 (02:32):
Right, let's get practical. Our sources. They throw out a
ton of options, single origin, blends, flavored, decaf, even those pods.
It's a lot different roast. Subscription models feel overwhelming, honestly.
Speaker 2 (02:44):
It can be. But that's where knowing your niche that
comes back in connoisseurs. Okay, maybe you offer a wider range,
single origin, detailed descriptions, going for convenience. Maybe it's pre
ground pods even ready to drink. Think about your customer.
Speaker 1 (02:58):
Speaking of subscriptions, they're everywhere, right, every coffee brand needs
to be doing this or is that too much? Personally?
Love the idea never run out of my favorite beans.
That's appealing.
Speaker 2 (03:09):
The subscriptions are smart, especially for coffee people. Buy it
again and again, steady income for you and for the customer.
It's easy, consistent.
Speaker 1 (03:17):
Win win win win. I like it. But okay, you've
got this amazing coffee, how do people find you? That's
where the e commerce platform comes in. Shopify, wu Commerce,
all these choices, it's.
Speaker 2 (03:26):
The foundation of your business. Online has to be right
user friendly, especially if you're not like a tech expert,
and it has to be able to grow with you.
No website crashes when you get busy.
Speaker 1 (03:37):
That's bad scalability. Yeah, and from the customer side, it
has to be smooth, works on their phone, easy to navigate,
check out as a breeze.
Speaker 2 (03:45):
That kind of stuff exactly. Visually appealing, yes, but user
friendly is huge. Remember you're selling an experience and that
starts with the website itself.
Speaker 1 (03:52):
Okay, so far we've got our niche, our beans or brand,
our online store feeling ready to launch. But wait, how
do people actually to the website? How do they buy
our coffee? Cue the marketing music.
Speaker 2 (04:04):
This is where it gets fun, right, So many options,
social media, content, marketing influencers, email the whole ship. Bang.
Speaker 1 (04:11):
My brain immediately goes to like Instagram, TikTok all that
visual stuff perfect for coffee, right, brewing methods, latte art,
behind the scenes at the roaster.
Speaker 2 (04:19):
You get it. Those platforms their gold for a brand
like this, it's all about the visuals. Create that coffee
shop vibe, connect with people on that level. It works.
Speaker 1 (04:28):
And then there's like the whole content marketing side, blog posts,
that kind of thing, brewing tips, different coffee origins, maybe
even reviewing equipment. Establish yourself as the coffee expert, give
people something valuable.
Speaker 2 (04:40):
Content builds trust, right, It's not just selling, it's educating, engaging.
Speaker 1 (04:44):
It's building a community, your virtual coffee shop, people hanging out, learning,
geeking out over coffee.
Speaker 2 (04:50):
That's it the heart of e commerce. It's the community
that makes it work, that shared passion and of course
you got to back it up with a great.
Speaker 1 (04:57):
Product, of course, but communities can. And speaking of connections,
our sources also talk about influencer collaborations. Is that still
a thing? Seems like partnering with I don't know, coffee bloggers, YouTubers,
even local baristas that could be huge for getting the
word out, reaching new people.
Speaker 2 (05:15):
It's like word of mouth, but amplified. Right, those influencers
they already have that coffee loving audience built in trust.
And then what's interesting the sources they're big on email marketing.
Is email still relevant? I mean with social media and everything?
Speaker 1 (05:30):
Yeah, I was wondering about that. Does anyone even read
newsletters anymore.
Speaker 2 (05:33):
More than you think emails different? You can personalize it
direct connection. You can't really do that on social media
in the same way. Imagine newsletters with like new product announcements,
special discounts, maybe even some content, coffee origins, brewing tips
keep people engaged.
Speaker 1 (05:48):
So it's less about like, bwaigh this now, and more like, hey,
let's chat about coffee. Okay, we've covered a lot sourcing, branding, marketing.
The whole setup feels like we're ready to launch this
online coffee empire.
Speaker 2 (06:01):
But are we We're getting there, and the sources they
have this idea a soft launch kind of brilliant. It's
like a test run before the official opening.
Speaker 1 (06:10):
Soft launch. Okay, break that down for me.
Speaker 2 (06:12):
Think of it as a dress reversal before the big show.
Invite a small group friends, family, loyal customers. Let them
try the website, browse around, make some purchases, see how
it all works. You get feedback catching e glitches, smooth
everything out before the real.
Speaker 1 (06:25):
Deal sneak peek, build some buzz and you work out
the kinks. Smart right, soft launch, Done, Everything's running smooth.
We're live. Now what how do we keep people coming back?
Build that loyal customer base.
Speaker 2 (06:38):
The sources are clear on this one. Customer loyalty program
super important. Reward those repeat customers, points, discounts, early access,
make them feel special.
Speaker 1 (06:46):
It's like saying thanks for being here, right, you value
their business. I also noticed the sources talking about collaborations, partnerships.
What does that look like?
Speaker 2 (06:55):
Think about partnering with I don't know, local cafes, restaurants,
maybe subscription boxes, tap into new audiences, cross promote, everyone wins.
It's that coffee ecosystem. And of course you've got to
stay ahead of the game, always be learning.
Speaker 1 (07:10):
So it's not like set it and forget it. The
online world it's constantly changing it is.
Speaker 2 (07:15):
You've got to be paying attention, analyzing, adapting all the time.
Track those numbers, website traffic, conversion rates. But even more important,
talk to your customers, get their feedback, be willing to
change based on what you learn.
Speaker 1 (07:27):
It's like brewing that perfect cup of coffee right now. Yeah,
constant adjustments, so a little experimentation.
Speaker 2 (07:31):
Perfect analogy and e commerce entrepreneur. They need that same mindset,
attention to detail, willingness to tweak things, just like a
skilled barista.
Speaker 1 (07:40):
Speaking of details, the sources they really push this idea
of getting customer feedback. Have a system easy for people
to share their thoughts, suggestions, what worked, what didn't. It's
like having a panel of taste testers giving you adest opinions.
Speaker 2 (07:54):
Customer feedback that's gold, tells you where to improve product quality,
website issues, customer service, it all matters. And then there's
ab testing. Ever heard of that. It's like science for
your website.
Speaker 1 (08:05):
Ab testing and that's intriguing. What is that exactly?
Speaker 2 (08:08):
Basically, you test different versions of things, product pages, prices,
marketing copies, see what works best, Which version gets people
clicking buying, that's the goal. You compare A versus b
see which one wins. Data driven decisions, that's the key.
Speaker 1 (08:22):
Data driven makes sense online. But speaking of what's working, Yeah,
our sources mentioned staying on top of trends. The coffee world.
It's always brewing up something new.
Speaker 2 (08:31):
Oh yeah, coldbrew is still huge, but now you've got
nitro coldbrew it's like creamier, almost like a Guinness that texture.
And then there's functional mushroom coffee that's trending.
Speaker 1 (08:41):
Mushroom coffee that's a new ene. I'm picturing like Portobello's
in my latte.
Speaker 2 (08:45):
Not quite, it's more like medicinal mushrooms, lions, main chaga
infused with the coffee. People are into the health, benefits, focus, immunity,
that kind of thing.
Speaker 1 (08:56):
The coffee world, it never stands still all always something
new to discover.
Speaker 2 (09:01):
That's what makes it exciting. And with e commerce you
can be part of it, showcase those new trends, connect
with coffee lovers everywhere. The possibilities are huge, huge, is right.
Speaker 1 (09:09):
Feels like we've covered the whole e commerce coffee journey, sourcing, branding, marketing,
all of it. We really went.
Speaker 2 (09:16):
Deep, we did and hopefully sparked some idea, some inspiration
along the way.
Speaker 1 (09:20):
I'm definitely feeling that inspiration. Maybe a little caffeine craving
after all that. But okay, let's say someone's listening to us,
thinking I want to do this coffee e commerce. What's
the one piece of advice the must do to make
it a success.
Speaker 2 (09:33):
I'd say, don't be afraid to, like really niche down
find that unique angle. E commerce is great for that.
You can be super specific. Maybe it's ethically sourced beans
a certain region, or you're a master blender creating new flavors.
Whatever your thing is, there's an audience out there for it.
Speaker 1 (09:49):
Find them, find your coffee drive, share that passion. That's
what it's all about. And looking back at all our sources,
they seem to agree success comes down to a few things.
A product that stands out, a brand story people connect with,
and that customer experience from the moment they hit your
website to that first sip. It all has to be good.
Speaker 2 (10:10):
Those are the pillars for sure. Get those right and
you're in business. Literally, it's about standing out. There's a
lot of coffee out there. You got to be different.
Speaker 1 (10:17):
So to sum it all up for our listener, we've
walked through this whole e commerce coffee journey, niche sourcing, branding, marketing,
the whole nine yards. Feels like we just scratched the surface.
Speaker 2 (10:28):
Though there's always more to learn, but hopefully this deep
dive it got those wheels turning.
Speaker 1 (10:33):
It did for me. I'm thinking Okay, if I was
starting a coffee business, would be my white twist some
to think about, right, what's your unique angle?
Speaker 2 (10:40):
Absolutely, the coffee world's always changing. There's room for everyone,
new ideas, new flavors, new ways to connect with people.
It's exciting.
Speaker 1 (10:47):
Well said, And on that note, we've reached the end
of our deep dive for today, feeling energized, ready to
explore the world of online coffee even more. Who knows,
maybe I'll start that coffee umpire someday. You never know.
Speaker 2 (10:59):
I wouldn't be sup. And if you do, remember what
we talked about. Find your niche, build that brand, and
keep experimenting.
Speaker 1 (11:06):
That's the key words to live by, coffee wise and otherwise.
But until next time, stay caffeinated everyone, and keep exploring.
The possibilities are endless. This has been the deep dive,
your shortcut to being well informed. Thanks for joining us.
All right, diving right in today we're looking at e
(00:01):
commerce specifically for coffee, and we've got some source material
here that's like a whole roadmap for anyone who's ever
dreamed of starting their own online coffee business. So much
good stuff here, defining your niche, sourcing beans, even marketing
on TikTok. Who knew to help us make sense of
it all? We have a true e commerce whiz with
(00:23):
us today.
Speaker 2 (00:24):
Glad to be here. The online coffee world is booming.
It's fascinating.
Speaker 1 (00:27):
Yeah, and all these sources, they really stress that first
step figuring out your niche, Like who are you selling to?
What kind of coffee lover are they? It makes sense, right,
you wouldn't just open a shop without knowing your crowd.
Speaker 2 (00:37):
Makes total sense. Where we're talking like the hardcore connoisseur,
someone who wants like those rare single origin beans that
tasting notes the whole experience, or is it more about,
you know, the everyday coffee drinker. Maybe they value convenience,
pre ground subscriptions, stuff like that.
Speaker 1 (00:53):
Huge difference, huge and that impacts everything, right, even sourcing
those beans. Our sources are all about quality, and they
talk about these things called cupping sessions sounds fancy, like
a wine tasting, but with caffeine spot on.
Speaker 2 (01:05):
It's all about evaluating the beans, aroma, flavor, the body,
all of it. Make sure you're getting the good stuff,
especially if you're going direct trade. Several sources recommend that.
Imagine handpicking beans straight from the farm. That's a story
right there, it is.
Speaker 1 (01:20):
But is that always realistic for like a brand new business,
direct trade sounds complex? Maybe focusing on I don't know,
a really strong brand and a killer marketing strategy. Is
that the smarter move starting out?
Speaker 2 (01:34):
That's the question, isn't it. Direct trade has its pluses,
quality control, that ethical angle, but yeah, new business, it
might be a lot finding that sweet spot, your ideals
and what's actually doable key.
Speaker 1 (01:45):
So whatever your sourcing strategy, these sources they hammer this point.
It's not just about the coffee, it's the story, the
whole brand experience. Like think about the big coffee brands.
They're selling a feeling.
Speaker 2 (01:55):
Right Absolutely, you're not just buying a bag of beans.
You're buying into something bigger. Say you have a brand
focused on small farms in a specific region, that powerful
beautiful photos on the website, Those farmers, the landscape, packaging
that tells the story of sustainability. It's a whole world.
Speaker 1 (02:12):
It's like an invitation join our coffee club. We share
these values, this passion for quality exactly.
Speaker 2 (02:18):
That's what makes online coffee so interesting. It's more than
just a product. It's an experience. It resonates with people. Yeah,
and that brings us to well, the nuts and bolts
of it all. What are you actually selling? Pricing the
whole e commerce platform?
Speaker 1 (02:32):
Right, let's get practical. Our sources. They throw out a
ton of options, single origin, blends, flavored, decaf, even those pods.
It's a lot different roast. Subscription models feel overwhelming, honestly.
Speaker 2 (02:44):
It can be. But that's where knowing your niche that
comes back in connoisseurs. Okay, maybe you offer a wider range,
single origin, detailed descriptions, going for convenience. Maybe it's pre
ground pods even ready to drink. Think about your customer.
Speaker 1 (02:58):
Speaking of subscriptions, they're everywhere, right, every coffee brand needs
to be doing this or is that too much? Personally?
Love the idea never run out of my favorite beans.
That's appealing.
Speaker 2 (03:09):
The subscriptions are smart, especially for coffee people. Buy it
again and again, steady income for you and for the customer.
It's easy, consistent.
Speaker 1 (03:17):
Win win win win. I like it. But okay, you've
got this amazing coffee, how do people find you? That's
where the e commerce platform comes in. Shopify, wu Commerce,
all these choices, it's.
Speaker 2 (03:26):
The foundation of your business. Online has to be right
user friendly, especially if you're not like a tech expert,
and it has to be able to grow with you.
No website crashes when you get busy.
Speaker 1 (03:37):
That's bad scalability. Yeah, and from the customer side, it
has to be smooth, works on their phone, easy to navigate,
check out as a breeze.
Speaker 2 (03:45):
That kind of stuff exactly. Visually appealing, yes, but user
friendly is huge. Remember you're selling an experience and that
starts with the website itself.
Speaker 1 (03:52):
Okay, so far we've got our niche, our beans or brand,
our online store feeling ready to launch. But wait, how
do people actually to the website? How do they buy
our coffee? Cue the marketing music.
Speaker 2 (04:04):
This is where it gets fun, right, So many options,
social media, content, marketing influencers, email the whole ship. Bang.
Speaker 1 (04:11):
My brain immediately goes to like Instagram, TikTok all that
visual stuff perfect for coffee, right, brewing methods, latte art,
behind the scenes at the roaster.
Speaker 2 (04:19):
You get it. Those platforms their gold for a brand
like this, it's all about the visuals. Create that coffee
shop vibe, connect with people on that level. It works.
Speaker 1 (04:28):
And then there's like the whole content marketing side, blog posts,
that kind of thing, brewing tips, different coffee origins, maybe
even reviewing equipment. Establish yourself as the coffee expert, give
people something valuable.
Speaker 2 (04:40):
Content builds trust, right, It's not just selling, it's educating, engaging.
Speaker 1 (04:44):
It's building a community, your virtual coffee shop, people hanging out, learning,
geeking out over coffee.
Speaker 2 (04:50):
That's it the heart of e commerce. It's the community
that makes it work, that shared passion and of course
you got to back it up with a great.
Speaker 1 (04:57):
Product, of course, but communities can. And speaking of connections,
our sources also talk about influencer collaborations. Is that still
a thing? Seems like partnering with I don't know, coffee bloggers, YouTubers,
even local baristas that could be huge for getting the
word out, reaching new people.
Speaker 2 (05:15):
It's like word of mouth, but amplified. Right, those influencers
they already have that coffee loving audience built in trust.
And then what's interesting the sources they're big on email marketing.
Is email still relevant? I mean with social media and everything?
Speaker 1 (05:30):
Yeah, I was wondering about that. Does anyone even read
newsletters anymore.
Speaker 2 (05:33):
More than you think emails different? You can personalize it
direct connection. You can't really do that on social media
in the same way. Imagine newsletters with like new product announcements,
special discounts, maybe even some content, coffee origins, brewing tips
keep people engaged.
Speaker 1 (05:48):
So it's less about like, bwaigh this now, and more like, hey,
let's chat about coffee. Okay, we've covered a lot sourcing, branding, marketing.
The whole setup feels like we're ready to launch this
online coffee empire.
Speaker 2 (06:01):
But are we We're getting there, and the sources they
have this idea a soft launch kind of brilliant. It's
like a test run before the official opening.
Speaker 1 (06:10):
Soft launch. Okay, break that down for me.
Speaker 2 (06:12):
Think of it as a dress reversal before the big show.
Invite a small group friends, family, loyal customers. Let them
try the website, browse around, make some purchases, see how
it all works. You get feedback catching e glitches, smooth
everything out before the real.
Speaker 1 (06:25):
Deal sneak peek, build some buzz and you work out
the kinks. Smart right, soft launch, Done, Everything's running smooth.
We're live. Now what how do we keep people coming back?
Build that loyal customer base.
Speaker 2 (06:38):
The sources are clear on this one. Customer loyalty program
super important. Reward those repeat customers, points, discounts, early access,
make them feel special.
Speaker 1 (06:46):
It's like saying thanks for being here, right, you value
their business. I also noticed the sources talking about collaborations, partnerships.
What does that look like?
Speaker 2 (06:55):
Think about partnering with I don't know, local cafes, restaurants,
maybe subscription boxes, tap into new audiences, cross promote, everyone wins.
It's that coffee ecosystem. And of course you've got to
stay ahead of the game, always be learning.
Speaker 1 (07:10):
So it's not like set it and forget it. The
online world it's constantly changing it is.
Speaker 2 (07:15):
You've got to be paying attention, analyzing, adapting all the time.
Track those numbers, website traffic, conversion rates. But even more important,
talk to your customers, get their feedback, be willing to
change based on what you learn.
Speaker 1 (07:27):
It's like brewing that perfect cup of coffee right now. Yeah,
constant adjustments, so a little experimentation.
Speaker 2 (07:31):
Perfect analogy and e commerce entrepreneur. They need that same mindset,
attention to detail, willingness to tweak things, just like a
skilled barista.
Speaker 1 (07:40):
Speaking of details, the sources they really push this idea
of getting customer feedback. Have a system easy for people
to share their thoughts, suggestions, what worked, what didn't. It's
like having a panel of taste testers giving you adest opinions.
Speaker 2 (07:54):
Customer feedback that's gold, tells you where to improve product quality,
website issues, customer service, it all matters. And then there's
ab testing. Ever heard of that. It's like science for
your website.
Speaker 1 (08:05):
Ab testing and that's intriguing. What is that exactly?
Speaker 2 (08:08):
Basically, you test different versions of things, product pages, prices,
marketing copies, see what works best, Which version gets people
clicking buying, that's the goal. You compare A versus b
see which one wins. Data driven decisions, that's the key.
Speaker 1 (08:22):
Data driven makes sense online. But speaking of what's working, Yeah,
our sources mentioned staying on top of trends. The coffee world.
It's always brewing up something new.
Speaker 2 (08:31):
Oh yeah, coldbrew is still huge, but now you've got
nitro coldbrew it's like creamier, almost like a Guinness that texture.
And then there's functional mushroom coffee that's trending.
Speaker 1 (08:41):
Mushroom coffee that's a new ene. I'm picturing like Portobello's
in my latte.
Speaker 2 (08:45):
Not quite, it's more like medicinal mushrooms, lions, main chaga
infused with the coffee. People are into the health, benefits, focus, immunity,
that kind of thing.
Speaker 1 (08:56):
The coffee world, it never stands still all always something
new to discover.
Speaker 2 (09:01):
That's what makes it exciting. And with e commerce you
can be part of it, showcase those new trends, connect
with coffee lovers everywhere. The possibilities are huge, huge, is right.
Speaker 1 (09:09):
Feels like we've covered the whole e commerce coffee journey, sourcing, branding, marketing,
all of it. We really went.
Speaker 2 (09:16):
Deep, we did and hopefully sparked some idea, some inspiration
along the way.
Speaker 1 (09:20):
I'm definitely feeling that inspiration. Maybe a little caffeine craving
after all that. But okay, let's say someone's listening to us,
thinking I want to do this coffee e commerce. What's
the one piece of advice the must do to make
it a success.
Speaker 2 (09:33):
I'd say, don't be afraid to, like really niche down
find that unique angle. E commerce is great for that.
You can be super specific. Maybe it's ethically sourced beans
a certain region, or you're a master blender creating new flavors.
Whatever your thing is, there's an audience out there for it.
Speaker 1 (09:49):
Find them, find your coffee drive, share that passion. That's
what it's all about. And looking back at all our sources,
they seem to agree success comes down to a few things.
A product that stands out, a brand story people connect with,
and that customer experience from the moment they hit your
website to that first sip. It all has to be good.
Speaker 2 (10:10):
Those are the pillars for sure. Get those right and
you're in business. Literally, it's about standing out. There's a
lot of coffee out there. You got to be different.
Speaker 1 (10:17):
So to sum it all up for our listener, we've
walked through this whole e commerce coffee journey, niche sourcing, branding, marketing,
the whole nine yards. Feels like we just scratched the surface.
Speaker 2 (10:28):
Though there's always more to learn, but hopefully this deep
dive it got those wheels turning.
Speaker 1 (10:33):
It did for me. I'm thinking Okay, if I was
starting a coffee business, would be my white twist some
to think about, right, what's your unique angle?
Speaker 2 (10:40):
Absolutely, the coffee world's always changing. There's room for everyone,
new ideas, new flavors, new ways to connect with people.
It's exciting.
Speaker 1 (10:47):
Well said, And on that note, we've reached the end
of our deep dive for today, feeling energized, ready to
explore the world of online coffee even more. Who knows,
maybe I'll start that coffee umpire someday. You never know.
Speaker 2 (10:59):
I wouldn't be sup. And if you do, remember what
we talked about. Find your niche, build that brand, and
keep experimenting.
Speaker 1 (11:06):
That's the key words to live by, coffee wise and otherwise.
But until next time, stay caffeinated everyone, and keep exploring.
The possibilities are endless. This has been the deep dive,
your shortcut to being well informed. Thanks for joining us.
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