Mastering Your Message

Mastering Your Message

Are you confused on how to effectively craft and deliver your message? Communications Specialist J Cleveland Payne produces the Mastering Your Message, a weekly companion podcast to his online message training course of the same name. Look for a new episode every Thursday in your podcast feed, or at the website masteringyourmessage.info.

Episodes

January 18, 2022 10 min
A message is born from ideas, so ideas are important in the world of a creator. But the tendency for a creator to fall in love with particular ideas before they have been rafted into proper messages is a danger one.
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If you are looking to build a following by spreading messages as an extended part of your life...you are in sales. Here are four skills you need to be successful in sales (and messaging).
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The internet has made content distribution cheap and content 'inspiration sources' easily accessible. But those factors do not easily equate to an easy way to target your prime audience or easy to not become more noise and disinformation.
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August 24, 2021 31 min
Not sure when to give up a project? This episode may not produce the a real answer, but it does lay the groundwork for how you can come to terms with the need to make the decision.
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Being a creator means creating for the purpose of other people to admire your work. But how do you find more people to admire your work?
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Content creation take a good amount of time and effort. How do you know if what you have to put into it will ultimately be worth it?  
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Becoming a content creator is just as simple as creating content. And also, not quite as simple.
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July 27, 2021 16 min
Every time you tell a story, whether fiction or non-fiction, you follow a three-step story arc. Here is a basic explanation.
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July 20, 2021 15 min
It is hard just keep creating content when you are starting out with little to know audience. Keep creating anyway. Your message matter.
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The focus of Mastering Your Message is changing with the times. The focus in now on helping content creators get better at their messaging and processing. This episode is an explanation of why and how.
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Inspired 1986 hit single "Rumors" from Timex Social Club, we compare the spread of rumors meant to tear down with grass roots moments meant to build up, and how the tactics used in both should be in your storytelling toolbox.
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June 8, 2021 19 min
You don't have doubts about your message, but about you being an effective message of that particular message. It (mostly) doesn’t matter who you are and how much knowledge and experience you have, as long as you are presenting from the right point of view.
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Tales of great fishermen and sales pitches from diamond level account execs are both just stories being told to hopefully willing listeners. You can help all listeners get into your stories with the right hook to reel them in.
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I played an inspirational message from a thought leader I follow on YouTube. Ten minutes later, I stubbled upon anther video and watched another person deliver a near identical message of inspiration. They said the same thing in words, but did I actually hear the same thing from both speakers?
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As you begin your journey of spreading your message, you will probably not be so lucky to have a solid mechanism for promoting yourself. This episode offers some advice on how to make that work.
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When you are starting out and do not have much of an audience, you may think it is a time to be down. But it is actually one of the best times of your career, as you have the ability to test just about everting about yourself, your style, and your message.
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Due to the restrictions of travel and gathering at the time of this recording, doing events ‘virtually’ is the only way to get in front of people to deliver your message. But the process is different than showing up to a live venue and walking on a stage to talk.
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December 15, 2020 17 min
If you are given the chance to speak on stage, but you’ve got to pay a fee for the spot, is that spot worth paying for. It just might be.
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December 8, 2020 22 min
When Mastering Your Message was created, ‘live streaming’ was not a real thing. Now, it is dominating message delivery. You do not have to do it, but if you would like to here is a little info on what you should do to get started.
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Having gravitas is just a fancy way of saying you can speak into important situations as if you belong in the spotlight.  Do you have it? Do you need it? How do you get it if you do not?
 
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