March 5, 2025 • 48 mins
Cameron is joined by Anisa Mudawar, founder of Beauty Boost MedSpa, and they discuss her journey in the medical aesthetics industry. They explore the recent expansion of Beauty Boost MedSpa, the importance of understanding business numbers, the role of technology in enhancing patient experience, and the significance of branding and knowing your ideal customer profile. Anisa also shares insights about her training program aimed at supporting other practitioners in the field.
Cameron and Anisa talk about her journey in the aesthetics industry, discussing her educational background, the importance of patient feedback, and how she has created a valuable resource for other providers through her Patreon platform. Anisa emphasizes the significance of connecting with patients, turning negative experiences into positive outcomes, and the role of social media in fostering community. She also highlights upcoming conferences and networking opportunities for professionals in the field.
Listen In!
Thank you for listening to this episode of Medical Millionaire!
Takeaways:
Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"
Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs in
Medspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.
Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.
Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...
-Marketing
-CRM
-Patient Bookings
-Industry Trends Backed By Data
-EMR's
-Finance
-Sales
-Mindset
-Workflow Automation
-Technology
-Tech Stack
-Patient Retention
Learn how to take your Medical Aesthetics Practice from the following stages....
-Startup
-Growth
-Optimize
-Exit
Inquire Here:
http://get.growth99.com/mm/
Cameron and Anisa talk about her journey in the aesthetics industry, discussing her educational background, the importance of patient feedback, and how she has created a valuable resource for other providers through her Patreon platform. Anisa emphasizes the significance of connecting with patients, turning negative experiences into positive outcomes, and the role of social media in fostering community. She also highlights upcoming conferences and networking opportunities for professionals in the field.
Listen In!
Thank you for listening to this episode of Medical Millionaire!
Takeaways:
- Anisa has expanded her practice into a larger space, enhancing patient experience.
- Understanding business numbers is crucial for sustainable growth.
- Starting small and scaling gradually is a viable strategy for success.
- Technology plays a significant role in streamlining operations and improving patient experience.
- Creating a unique and inviting patient experience is essential in a saturated market.
- Branding should resonate with the target audience and reflect the business's values.
- Identifying and attracting the ideal customer profile can lead to a more fulfilling practice.
- Community support and training are vital for growth in the medical aesthetics field.
- Feedback from patients is crucial for continuous improvement.
- Anisa emphasizes the importance of evidence-based practice in aesthetics. Anisa Medower is dedicated to providing immediate support to her followers during procedures.
- Her educational journey included nine years of schooling, culminating in a doctoral degree.
- Anisa has created a resource for providers to learn from her extensive experience in the aesthetics industry.
- Social media serves as a powerful tool for connecting with expertise and resources in aesthetics.
- Feedback from patients is crucial for improving services and retaining clients.
- Turning negative patient experiences into positive outcomes can strengthen relationships.
- Surveying patients helps understand their needs and preferences for better service delivery.
- Anisa's Patreon offers structured learning for injectors at various skill levels.
- Conferences provide valuable networking opportunities and insights into industry trends.
- Community building is essential in the aesthetics field, fostering support among professionals.
Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"
Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs in
Medspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.
Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.
Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...
-Marketing
-CRM
-Patient Bookings
-Industry Trends Backed By Data
-EMR's
-Finance
-Sales
-Mindset
-Workflow Automation
-Technology
-Tech Stack
-Patient Retention
Learn how to take your Medical Aesthetics Practice from the following stages....
-Startup
-Growth
-Optimize
-Exit
Inquire Here:
http://get.growth99.com/mm/
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
You're listening to Medical Millionaire, your podcast for medspot owners,
medical aesthetics, cosmetics and elective wellness entrepreneurs. Each week, we
dive deep into powerful marketing strategies, proven scaling tactics, and
the secrets to attracting high end clients, all while staying
ahead of the latest industry trends. Join us as we
(00:25):
uncover insights from top industry leaders to help you boost revenue,
enhance patient satisfaction, and master the art of marketing your practice.
Hosted by Cameron Hemppill. With over a decade of experience
in the aesthetics industry, Cameron has supported thousands of practices
and providers, working with some of the biggest names, most
well respected brands, and elite industry thought leaders in the field.
(00:46):
If you're ready to level up your practice and become
a true medical millionaire, this is your podcast. Here's your host,
Cameron Handpill.
Speaker 2 (00:57):
Hey, what's up everybody? Cameron Henppill here host for Medical Millionaire. Hey, guys,
thank you so much for taking the time to tune
into the podcast. Our goal is to give incredible value
and insight for practice owners. I've been working with medical
aesthetics practice owners. Guys for over ten years, and I
am absolutely honored to have a repeat guests on the show. Today,
(01:19):
I have a Nissa with Beautyboo. She's at a Newport.
This lady has done incredible things in the industry, and
we're going to talk about some of the new exciting
things that she has coming and has developed and continues
to enhance. So Anissa, thanks so much, Welcome to the show.
Speaker 3 (01:35):
Thank you so much for having me back. I felt
like last time we connected, we had so much more
to talk about, So I'm really excited to just carry
on that combo absolutely.
Speaker 2 (01:45):
So what's new? What's going on in Newport? You're across
the country.
Speaker 3 (01:49):
I'm in Florida, I know, right, so a Newport. You
know my business. Last time we talked, we relocated and
expanded into larger practice, which has been such a breadth
of fresh We did this, you know, half a million
dollar build out, which is like, you know, it was
a hard pill to swallow, but it's now it's just thriving,
and I feel like patients are walking in getting this
(02:10):
entirely new experience that's just elevated, you know, luxurious, and
all the staff feel really inspired because of our space.
So that investment has definitely been a return and it's
just growing, which is exciting. But I've also just kind
of wanted to build something more out of beauty booths,
so I launched my private training program this year called
(02:32):
Beauty Boost Aesthetic Academy, where it's hands on people come in.
It has to be California, you know, based because of
the licensure, but also my online training platform called Patreon
is like growing exponentially, which is so so exciting because
I'm able to teach people that are you know, beginner,
mid level, advanced and even practice owners how to run
(02:53):
a business and just get better in their skill set.
If they're not able to come to the hands on portion.
Speaker 2 (02:58):
Oh my gosh, you have been, my dear.
Speaker 3 (03:01):
Yes, and trying to get pregnant at the same time,
so that's like I got to be like, oh, just
best relax, it'll happen. But you know, all that is
is in the mix. You don't have kids yet, you no, No,
We've been on a journey of IVF, so that has
been its own course of two and a half years.
(03:21):
So you know, we're really praying that it happens this year,
but if not, you know, we understand it's in God's timing.
Speaker 2 (03:28):
Amazing, amazing. Well, I know you and your your husband well,
and obviously wish you guys the best. I get two
little ones myself. I just got back from a cheer competition.
Speaker 3 (03:39):
Oh yeah, I get that. That's fine. Lots of energy.
Speaker 2 (03:43):
Oh my gosh, cheer dad over here. Yeah, So we
were in New Orleans. It was a lot of fun.
I just got back this morning, so, well, that's cool,
that's exciting. So the build out, I remember you talking
about it. Did you physically move to a new location
or did you expand?
Speaker 3 (03:59):
We relocated and expanded, so, for example, where other previous location.
You know, I shared the story last time, but I
rented out a room and it grew into me meeting
another room, and then another room, and then I eventually
just took over what should have been a shared suite
with other providers, and that fifteen hundred square foot office
(04:19):
was just simply not enough. So now I'm in thirty
three hundred square feet with you know, six exam rooms,
which is so exciting. I converted two of them into
you know, an area for our staff to chardon, and
of course my own office because I need a little
bit of privacy. So it's it's nice because patients get
like this privacy of checking in and then another private
(04:39):
area of checking out, and it just has a better
flow to the office.
Speaker 2 (04:44):
So, Okay, how many rooms did you have before?
Speaker 3 (04:49):
You know, I only had two and I had three providers,
so we were forced to have alternating shifts to accommodate,
you know, all of our schedules in the rooms. So
now I have you know, two providers with me still,
and they're able to both work full time and not
just before city part time or routine saturdays for example.
Speaker 2 (05:08):
Gotcha? Gotcha? Okay. The reason I was asking is because
you've done it in a very smart way, right, a
very bench business patience centric way of saying, hey, I
have a couple of rooms. You have obviously sold out
your utilization capacity totally utilization. Yeah, well my goodness. So yeah,
(05:33):
I mean it creates its own new new path and
problems and challenges, which is like, hey, we've expanded our
current real estate footprint, let's expand on it. And I
think what times, Anissa's a lot of practice owners will
actually go in and have more space than they need
in the early stages.
Speaker 3 (05:50):
Yeah, and for the.
Speaker 2 (05:51):
Listener, I would encourage you guys to really like, look
at your utilization rate, look at your real estate footprint,
you know, and you know, having one room or two
rooms or three or ten whatever works for your utilization
right and your business and your health is what's best
and obviously giving the patient the best experience.
Speaker 3 (06:08):
And I honestly didn't look at those numbers until literally
this year. I'm so embarrassed to say this, but it was.
I was when I was forced into this bigger overhead,
bigger facility. I'm like, oh, I should really know what
we're all making per hour, right, and what the average
appointment cost is and my retention ry hello seven years
(06:29):
And I haven't looked at that much sooner, but I
was just in survival mode. And now that I'm in
a mode where I'm like, I really want to be sustainable.
It's not just have to be hyper hyper growth, you know,
and burn yourself out. I want to make sure I'm
doing it responsibly, and I want to do it so
all of us providers and my staff have this work
(06:50):
life balance. So if you don't know your numbers yet,
don't be discouraged. There's always time to learn it. But
better late than never. That's the biggest thing. And like
what Cameron said, right, you know, starting out small is
so important. I think, you know, we have these big
dreams of what our businesses will look like, and it's
so inspiring and it's so fun to look at other
(07:11):
businesses and how they did it. But your journey is
your own, and don't take on more than you can swallow. Right.
So I started out just botox and fillers, and I
know that's just like the standard bread and butter of injectibles,
but it really allowed me to order, you know, my
five boxes a filler, my two vials of botox, and
then once I got through that, maybe my little money,
(07:31):
I was able to purchase the next one to get
bigger and bigger and bigger and then bring in more
and more services. So it's it's doable when you start
a little bit smaller.
Speaker 2 (07:41):
Yeah, I mean you bring up a great point. You know,
everybody's on their own journey. I think social media can
give us this like false promise in a way, or
like make you feel discouraged because somebody is maybe further
along in their business journey, their career, like and it's
not the case, right, everybody's on their own journey, and
I think for the listener, for you guys out there,
you know, sure get ideas, connect with people in the industry.
(08:03):
I think like getting expertise can help accelerate your path, right,
but understand you're on your own journey. So I think
you made a great point there on the numbers thing,
was it because I'm assuming your attention rate is off
the charts. He probably was, and your demand, right, the
demand is that it's like, wow, I've never really kind
(08:23):
of had a look at the numbers because I'm just
trying to keep up and help as many patients as
I can.
Speaker 3 (08:29):
Definitely, definitely, you know, I'm still not a numbers person.
I have to admit on that I can't even have
moods and are just so embarrassing. But you know, I
have a father from India and he is a mathematician,
and he's able to make sure that our business is
pretty streamlined down to like the pennies, which I'm very
thankful for because if you're up to me, I'd be
like my first peach, I could be like, wow, I'm rich,
(08:51):
you know, like just totally not safe for these days
where business might not be you know, always thriving. You
have to make sure you put these at all buckets
aside for you know, risk right relocation, for you know,
for days form maternity leave one day. So I'm really
thankful I have that. But if you don't, you know,
(09:11):
there's amazing financial advisors, there's amazing people that can help
guide you. Just start earlier because it's more work to
undo later. But I'm learning still, you know, And I'm
like I said, seven years in so yep.
Speaker 2 (09:30):
I mean, I love the transparency of this. It's it's
so nice to hear because, like I think, so you
can get caught up in saying you know your numbers
are your don't And I think at the end of
the day, like for every business owner, you're not just
going to figure out your numbers and then you know
your numbers. It's always changing. You know, it's always.
Speaker 3 (09:51):
Changing, and you should be evolving too. And if it's
you know, you're comparing yourself from last year and you
of course everyone should always have a ten percent increased
goal year over year. I think that's a healthy growth.
But I think it's important to develop yourself even further
with new services, new skill sets. Does that mean taking
on you know, another location. Does that mean bringing on
(10:14):
another provider? Just constantly thinking how can I make your
business sustainable with not always you at the forefront?
Speaker 2 (10:23):
Right?
Speaker 3 (10:24):
So that's what I'm learning and still struggling with too.
Speaker 2 (10:28):
You know, when I got into the specialty and industry,
I can't believe it's been a decade, which is mind blowing.
Speaker 3 (10:36):
Yeah, me too.
Speaker 2 (10:38):
I don't know where all the time went, but I
feel like the last five years just kind of flew by. Yeah,
and yeah, you know, it was really hard to get
your numbers, you know, like you had to do a
lot of work. And now I think like technology is
doing a great job of evolving as the industry is growing.
So it brings me to a question. I think you
(10:59):
guys use like I want to talk about your tech
stack for a second, and I won't get too dorky
with you, but like I saw on your website, you
guys looks like you use boulevard and investing in that
type of like technology and EMR and EHRs and CRMs,
And also has that been helpful in order for you
to just like, well, I'm going to get a report.
Speaker 3 (11:19):
Oh my god, one thousand percent. I mean I had
my aesthetic pro which is like dinosaur for the first
two years of my practice, and even though I thought
it was like, you know, had everything at that time,
it was still pretty outdated. So then I advanced into
something I thought would be more like user friendly, right
(11:40):
for the patient to book online, and that was bigaro
and I knew it was made more for people that
went to hear salons and nil salons. It's just so
much easier to book from the patient side with the app,
or not even on the app, but from the provider side.
You know, reports weren't very savvy for medical sa space,
you know, building out forms. So then I'm like, you know,
(12:01):
let me just go back to the setics only em R.
And at the time I thought aesthetic record was very popular,
and I did that for a good year until I
realized it's also very very limiting in its own ways.
And I know every EMR has its frozen cons, but
I have been so happy with Boulevard And this is
someone who's had think about it for different EMRs in
(12:23):
the past, you know, seven years. It really has it all.
It's it's it's I say, it's apple for both you know,
the provider and the patient. It's it's user user friendly.
Speaker 2 (12:34):
Yeah, they've done a great job. They truly have. I
agree with you there, they've done a phenomenal job. And
you know, I've used Bigaro from the patient side, right Yeah,
I thought it's pretty user friendly, you know, and I
think it's got some bells and whistles, like some marketing
stuff inside there. But yeah, I think like when you're
focus on something that is built for the industry, and
(12:57):
as you've advanced your career as a business owner, like, hey,
you know what, I bet like the questions a few
years ago when you're using Bigara was probably more like
what's the patient experience? Which tay super important, but you're
probably like, well what about your reporting?
Speaker 3 (13:12):
Yeah?
Speaker 2 (13:12):
Yeah, yeah.
Speaker 3 (13:14):
And my dad's an exceled guy. He has his own
algorithms and formulas, which is great, but like for a
person like me, who I just need to have my
daily summary and understand like where did we get these
sales from? And you know, what is what is doing
well so I can help grow that area where my
dad could not. That's where it makes sense to me
(13:35):
because it's so simplified, but it's still very detail oriented.
In boulevard.
Speaker 2 (13:39):
I love love that yep, yep, I agree. I love
it and I know that you guys are always investing
in tech and marketing and focus on the patient journey,
the patient experience. What is it? What does it feel like?
I've never been to your practice unfortunately, and I wish
I have been to your practice. In fact, I need
to go to come see you guys. Yes, you have to,
(14:02):
you have yes, I need to. You know, ever since
I moved to Florida, I haven't I haven't been to California,
and like a couple of years, I'm like, I need
to go back there.
Speaker 3 (14:10):
I love your invite. This is your invite, come on down.
Speaker 2 (14:13):
It's beautiful. Yeah. Yeah, Well, so what is it like
from the patient experience? Like when I walk and if
I'm a patient, like, because that's huge, right, like being
a provider and a medical aesthetics practice owner. Look, there's
probably one within a half mile of where you physically
are right now. There's a there's competition.
Speaker 3 (14:33):
Oh, there's like three in our building. I mean there
are six in Newport. Like we're in the line's done,
you know, it's everywhere. So you really have to stand out.
And I think the way we the way we stand
out here in Newport Beach when we're you know, it's
so incredibly saturated. Is number one? Are branding?
Speaker 1 (14:52):
You know?
Speaker 3 (14:53):
I really it's so funny because I came from an
area of wanting to build a business that was really
fun and girly and pink and not so intimidating. And
you don't walk into something that's so cold and sterile
and doctor officey, which is where I came from with
Classic Surgery. So I just wanted to make it pink
and fun and that became the entire brand, right And
(15:15):
I really wanted to have a nice euphemism when you're
attaching these botox and fillers, so I called everything a boost.
So I'm like, you just need a little lip bos,
you know. And I'm just saying filler because aline s
fillers has a negative connotation. So that branding was really
something that resonated with a lot of our followers on
social media. If you don't follow us, it's beauty Booths,
(15:35):
med Spot on Instagram, on TikTok. We have a more
incredible following in YouTube, and it carried through and this
is the place you go to just enhance your beauty
and not augment it. And I do a lot of
education online, so you're really empowering yourself to make the
best decision when it comes to deciding what you need best. Right,
(15:56):
So that's number one, as people know who we are
in the community before even walking through a door. Number two,
now that we have this beautiful, luxurious space, it's you
walk in and you just feel like, please watch our
office tour and you'll see what I mean. But it
is stunning. People have compared it to like, you know,
if I Star hotel, which is so cool. But the
(16:16):
reason why I wanted it to have this like presence
is because I just want people to feel like they
belong there and they are going to get the best treatment.
And it was very you know, instagram worthy. They would
take pictures and just really enjoy that experience when they
come in. Just every corner of our med spa is
is beautiful. But you know, our online booking is pretty
(16:41):
easy to book online, and you know, we're always answering
texts throughout the day. Our email we have turned around
time within minutes, not within hours. So the way that
our patients come in is pretty pretty easy. And then
when they actually get seated, they have maybe again minutes
of a wait time in the front office. In fact,
we only have two waiting chairs in the front. We
(17:01):
don't have a lot. We don't want it in an
area where people are hanging out. It just looks like
you wait there, but you don't. You get immediately roamed
and in the room if you know, God forbid us
providers are running late, which happens. We have a comfort
boost menu, which is it's called I'm trying to remember it,
but it's called sip sharpen, sip sharpen, cozy up, and
(17:25):
then there's one more on there. But basically you have
the option to provide what you want to sip on,
whether it's sparkling water, you know, coffee, tea. A lot
of the metsalls already offer this, right and then the
sharpen is I'm doing an upneak trial, so we know
that it takes anywhere between five to fifteen minutes for
upneak to kick in. So we'll drop an eye drop
in your eye so it feels like you're doing something
(17:46):
while you're waiting. We have a really cozy blanket because
our office runs pretty cold. We get heat right now
during this time of the day, but then it's really
freezing the minute the sun turns. So we have that,
and then there's one more on the menu that I'm blanking.
But you can see that in itself, just a wait
time is a very luxurious experience. Oh, we have express
(18:06):
facials too, so will bring them over to the asceticition
and they'll do a quick you know, cleanse, exfoliation, and
then bring them back to us and now they're fully
prepped for the procedure, which is which is wonderful. The
treatment itself is always under an hour. We never want
people more than a couple of hours. We don't want
them to attach this experience of coming in for you know,
(18:28):
something simple as botox filler or even my conetling to
be hours where they have to take a chunk out
of their day. We are all hustling women in Orange
County to afford these procedures, so I want to make
sure it's very like it's meant for the productive woman,
you know. And then when we leave, they always have
a spot on our schedule to come back, and our
retail area is is just something that helps supplement their outcome.
(18:51):
So I try the best. I don't have everything figured
it out. I'm constantly asking people to leave feedback and
do surveys. Surveys are key for you to improve your practice,
you know, implement it. Not everyone's going to you know,
provide it, but our survey is, you know, provide your
feedback here so we can boost your care. I'm trying
with a brand, you know it little jingles that make
(19:14):
people giggle and be like, oh oh cute, okay, awesome
at my feedback.
Speaker 2 (19:18):
So I mean, you know, you talk about it modestly,
but like, branding is so important. It's never going anywhere. No,
Like it's like when I look at a brand, it's
like like it can't be taken from AI, right, AI
is not going to replace a brand. Like it's actually
an asset. It's a very very important asset. I mean,
look at Nike, right, like everybody else who they are.
(19:40):
They have a great brand and they have a mission.
You know, and you've done a phenomenal job at that
Thank you. Thanks came naturally or by default or what.
But when you look at patient demand and options for
providers to go get these services and treatments done, there's options,
(20:01):
and people like to associate with a brand and a
provider that they trust, right, And you also made another
comment that you really you know your ICP, your ideal
customer profile. You know, a female entrepreneur or business, you know,
person or whatever that's hustle and bustle. Hey, I want
(20:23):
to get in and get my treatment, and I got
stuff to do. I'm busy. But when they're there, they
get a level of service. It's almost it's a treatment, right,
It's like a spot spot in a way, permanent.
Speaker 3 (20:35):
And it's funny. You are what you attract, So I
always attract these female entrepreneurs, people with really strong personalities,
people that are my age and you know, trying to
do family planning, are new to having a child or
getting married. They're in this transition period with me, which
is awesome. So I'm able to speak to those who
(20:56):
are coming in because there's that instant, quick relatability which
just so so cool, and there's that bond. So if
you're trying to look for something to help make your brand,
you know, come through and be very very authentic. Just
speak to the person that you would want to be
attracted to, if that makes sense, and everything falls so
(21:17):
organically after that. It might seem cheesy at first, but
I promise you people will remember you more if you
just do it a little differently than everyone else.
Speaker 2 (21:27):
Yeah, you're authentic and you It's like, what's kind of
interesting is your patients are probably people you want to hang.
Speaker 3 (21:32):
Out with, oh all the time? Why like this is
this crossing the line of patient provide a relationship? If
we just good drinks after this And I have done
it a couple of times. But I love my girls.
I always feel like I'm hanging out with my girlfriends
all day. It's so fun.
Speaker 2 (21:49):
It's such a fun job. My gosh amazing. I love it.
Speaker 1 (22:01):
This podcast is sponsored by Growth ninety nine, the game
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(22:22):
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Speaker 1 (22:24):
Growth ninety nine is an all in one digital marketing
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Whether it's cutting edge marketing, automation, building a robust online presence,
or giving you the tools to attract and retain loyal clients.
(22:48):
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(23:09):
slash MM. Your practice deserves the growth you've always envisioned.
Let Growth ninety nine help you make it happen. Now
back to the show.
Speaker 2 (23:24):
So, guys, the branding is important, knowing your ideal customer
profile and leaning in on that in a way that
comes off authentic, real, you know. It's it's super super
important because as we continue to grow, as in this industry,
it's going to continue to grow, but there is going
to be some people that are unfortunately not going to
(23:45):
be able to grow with us, right and it's maybe
they didn't nail the brand, or maybe they didn't lean
in on their ideal customer profile. Maybe they didn't you know,
like know their numbers very well, the purpose of a
lot of these guys and why we want to have
experts like a Nissan here is she's literally giving you gold.
She's telling you like her success formula, which is pretty amazing.
Speaker 3 (24:09):
And you know what, Cameron, I felt like in the beginning,
I was so lost and I was so lonely, and
I just didn't know a lot of good places for resources.
And I said this before in your channel, but I
was like a conference war and I still am. And
I go to all of them and I tried to
learn as much as I can from this speakers. But
at the end of the day, I really want to
identify who is the most successful in the room and
just like, you know, just maybe copy them here and there.
Speaker 2 (24:32):
But I didn't have that.
Speaker 3 (24:33):
So that kind of gave birth to my online training
platform powered through Patreon, and I really just sell it
out for business owners of like this is how you
create your memberships, right, and this is how you promote
a new service, and this is you know, the evidence
that goes behind this service because I really want to practice,
you know, it's really instilled evidence based practice and a
(24:55):
lot of providers I come. I have my DNP, so
a lot of My education was based on research, So
just helping the community grow in a way where we're
looked at as truly medical providers is important. And then
it goes as basic as beginners like, Okay, here's where
here's a facial bon bones, let's talk about the bones
because nobody really you know, it goes over that and
(25:16):
the arteries of course, but also what about the lymphatics,
what about the nerves? I go really deep dive into
that and it comes from an area of just not
having it. So I'm really spelling it out for all
my injectors out there who can't come over to me.
I just I think that's such a need and I'm
so I love the community online such definitely check it
out if.
Speaker 2 (25:36):
You're interested love to a what's the how do we
get there?
Speaker 3 (25:40):
So you type in an Anissa Madaur, which is you know,
I walk to my name or beauty Boost MEDSPA. That's
the way to find it. You can also go through
the link tree on my Instagram profile and that will
be linked to it. But my turnout time for that
too when answering questions for patient for my is within minute.
(26:01):
So if you're like in the middle of a procedure
and you need to step out and just ask me like, hey,
am I doing this right? I'm there with you, grilly,
like I have my I watch I even step out,
and I'm happy to because again I know what it's
like to be so lost and alone.
Speaker 2 (26:14):
That's so helpful. That's amazing that you're doing that, like
giving back.
Speaker 3 (26:18):
That's huge, and yeah it feels good.
Speaker 2 (26:21):
You're PhD.
Speaker 3 (26:23):
So my doctorate right, so doctor it is also a
doctoral degree that you get with NP. It's not PhD, right,
So it wasn't heavily research oriented, but I had to
do a project where it was published for in a journal.
But yeah, having yeah, yeah, how long was it?
Speaker 2 (26:44):
Yeah? How much schooling?
Speaker 3 (26:46):
So total was nine years? So I did five years
undergrad because I had a minor, and then I took
a year in between to work in the ICU and
do some other courses, and then three years from my
VSN to DNB. So nine years total. Yeah, that's all.
Speaker 2 (27:00):
Yeah, that's all just a big chunk of my life.
Let me unpack that for you for a second. Just okay,
we got nine years of schooling. We have seven years
of being a business owner and a practice owner. And
if I'm hearing you correctly. You have now created this
beautiful portal, if you will, this beauty boost portal is
(27:20):
what I'll call it, I guess for other providers to
learn what to do and what not to do, right,
and it's documented from you know, nine plus seven, what
sixteen years of your background packaged up into one area.
This is this is amazing. Like if I was a
provider getting in the industry and wanting to expand or
whatever I want to do and want to learn from expertise.
(27:42):
What a great resource.
Speaker 3 (27:44):
Thank you. And you know what was helpful is having
a background of plastic surgery as soon as they came
out of school. That's where a lot of the anatomy
was inspired. And just knowing who is a surgical candidate
and who isn't. So it's not just met spat, it's
I know how to speak the lingual of surgeon when
they are saying no to sculpture or no topedio threads.
So I'll break it down of its wides, okay, And
(28:07):
that's because of the background I have. So thanks for
acknowledging that. I love sharing what I've learned throughout the years.
Speaker 2 (28:14):
Well, I think it's important I think, you know, like
one of one of the coolest things I think about
social media is not just necessarily to get like a
follower base and say hey, look at me, look at me,
but it's a way to connect people on how to
get very very quick connectivity to expertise.
Speaker 3 (28:29):
Yeah.
Speaker 2 (28:30):
Yeah, it ends up amazing.
Speaker 3 (28:31):
It's so cool. I mean I did not have this
ten years ago when I started, and you know, I
was thirsty, I wanted to learn, and just the resources
were not there. And you guys are so lucky that
there are resources if you guys are starting out or
wanting to advance your skills, because there's just so much
out there. And I know it sounds confusing and overwhelming
a lot at times, but take advantage of at least
(28:54):
one thing, and then you'll start to learn the industry
more and what's good and what's not worth the investment.
Speaker 2 (29:00):
Yeah. I mean, if I could invest in an area
where I can get access to expertise and not have
to I could just learn everything and maybe you know,
like a few few months or a few years where
I'm sure you're always in you know, updating it and
enhancing it. But like, my gosh, that's that's just gold
and it's a way for people to accelerate and really
get them in a position to, you know, to have
(29:21):
a successful practice and thrive. So you mentioned another comment though,
which I know practice owners are not doing enough of,
and it's a survey surveying your base, like when did
this come out? How often do you do it? What
are some of the cool things that you've learned from
your your base and implemented it your practice.
Speaker 3 (29:41):
Well, it's funny that you say that because we're just
getting back into it, because there was a few years
I didn't but you know, when we had the smaller
office and we weren't investing a lot in tech because
we just didn't have the means at the moment. We
I literally left a little mail box and I hung
it on the door and I taped leave your suggestions
(30:03):
here so we can boost your care. Every day, I'd
go in and I'd look at my mailbox as it
was just you drop it an any anonymously. I didn't
have any feedback, and I was like, what that guy,
if you were just waiting here, I know they see it.
So I knew I had to change it up right,
So now we're we're doing it through Boulevard has a
(30:24):
prompted question which I'm sure you're aware of if you know,
how was your service and the rates of between one
to five stars, and if someone leaves five stars, it
triggers you to leave a Yelper Google review. If it's
one star, then it doesn't trigger you to there it says, okay,
well what was it? And that was super helpful, you know,
of like what turned someone off? And I learned so
(30:45):
much from it because I would never know. I'm the provider.
I think ever rating is great on my end, but
there's things that could just turn them off a little
bit and then I lost like a VIP patient or
a new patient or someone that has been coming to
me for years, but it was just that one thing
that I could read reach out to them and say,
oh my god, I'm so sorry you had that experience,
like come back in, let me treat you to something
(31:06):
and let's turn it around. So that that's been helpful.
We are going to be implementing a different type of
survey that's more detailed with questions through survey Monkey and
my consultants helping me get that together. So that is
in the works. But really, you know, ask for that feedback,
because the worst thing that happens is getting a one
(31:27):
star review on these platforms, and I've lost sleeped over them,
and I've bigged patience to be like, no, come back,
let me fix it. And it's just too late. And
it just they didn't have an area where they could
freely respond and that's why they decided to go to
that you know, that degree. So yeah, it's helpful.
Speaker 2 (31:48):
Yeah, And I mean they you know, they're caught up
in the moment there, you know, there's emotion, plays a game,
and then they you know, they do that. I think like, look,
you're in business long enough, you're going to get a
one star review.
Speaker 3 (31:58):
It's just good for sure, for sure, absolutely.
Speaker 2 (32:00):
And but but and I think like to your point, yes,
you've lost lost sleep over it. I'm sure you know
anybody that's been in aesthetics long enough and has gotten
a one star of view, you know, it's it's like, shoot,
I don't want anybody to see that, and that there's
always two sides to it, you know, I find pretty interesting.
(32:21):
But it's a take it as a learning a way
to learn and call the call the patient. Yeah, like,
oh my gosh, what happened, like, let's sort this out.
How can we make your experience better?
Speaker 3 (32:31):
Definitely definitely and training your staff to you know, really
pick up on the cues. Like I had one patient
over the summer didn't have a great experience. I think
she thought it was relating to pricing, but she didn't
realize you know, goes hand in hand with how much
you need anatomically. So she said, well, I'm just going
to go to laser Weight and just get it there
because it's cheaper, right, and I know laser Way is
(32:52):
very unlabel and they wouldn't do an area for her
that she was hoping to get. So, you know, my
husband who's our operations manager, who's sitting right next to
me as we're see how I am already good to
see you were he's in real estate, but he's also
(33:13):
our office, our operations manager. He was able to reach
out to the patient and when it comes from a
male voice or able to open up a little bit
more and just explain. And it's just a different dynamic
and feel. And she was, you know, willing to come
back and try us again, and we gave her a
discount for the services and now she's like forever in
love and so happy, and she's like, this is how
you routine a patient. She's like, you did it the
(33:34):
right way. I was totally you know, gone at that point,
but it was it was something that allowed us to
grow and learn from that experience as well.
Speaker 2 (33:43):
It's amazing. I mean you basically what you just described
is you turn a potential negative and angry patient or
angry fan if you will, I guess, depending on you
know whatever, but into a rating fan.
Speaker 3 (33:56):
Yeah.
Speaker 2 (33:56):
Yes, yeah, and now she's probably more of a fan
now than she was before. Even if she didn't have
the bad experience or whatever the deal was with the pricing,
it almost like it almost made the relationship stronger it dead.
Speaker 3 (34:08):
Yeah, yeah, it's almost like, wait, you wanted me that bad?
You know that she felt equally wanted. So it's it's
nice to do that for people because you know, there's
so many people that I think about, like, gosh, what
happened to them? You know, the passer In my mind,
I'm like, oh my gosh, I haven't seen her in
so long, what happened? And by that time, it's so
(34:29):
weird to reach out, right if it's been years. So
so it's good to just have your check ins and
your pccs can maybe help with that.
Speaker 2 (34:39):
Yeah, I think your survey monkey idea is going to
be huge. You know, also with like if you're going
to bring in a new service for treatment, survey your base,
surveying your patient base before you go spend a couple
hundred grand on a new piece of a new laser whatever,
you know, or like build stuff out. Like, you know,
I think it's a good opportunity to connect with your
patient base through these surveys. And you know, i'd encourage
(35:00):
you to make them like a little short, not super long,
because people are ver great, right, just get the meat
from that. I'm glad.
Speaker 3 (35:07):
And we even sort of our followers on Instagram, let's
say they're not around to get treatment, they're in another
state sometimes other countries. We just say, hey, what do
you think about this should we bring on? For example,
we're demoing diamond glow last week and it looked really cool,
like hydrofacial surfacing. But you know, a lot of people
know these procedures when they go to estheticians, right either
hydrofacial diamondlow typically And we got such great feedback. It
(35:31):
was literally a yes or no you know, response on
the stories, but people felt they need to directly message
me and really tell me how they felt about that.
So I'm like, Okay, now I know where to go
from here, so feel free.
Speaker 2 (35:44):
To do on social social media questions a great way
to do that. I love that. I love that. So okay,
you have the pre Patreon page. You guys are obviously growing.
Now is there different levels of access because I know
you about the business, the clinical of it. I'm just
curious that I've seen some Patreon pages and maybe entry
(36:06):
points advanced stuff like that.
Speaker 3 (36:08):
Yeah, yeah, yeah. Show beginners. We have videos where I
teach you literally how to like mix up botox right
and mix up discord and you know how to inject
what depths and I talk about an infacial dowity like
I mentioned, but just like the literally the basic basic
questions that if you were to do, you know, get
(36:29):
your first job in esthetics, and you're obviously getting trained, right,
but you want to come in knowing, you know, showing
that you know something because you did your homework. This
is really where the beginners shine because there is that
foundation there, and you get two videos a week so
you know that it will always be promised to you.
And then with my mid levels, that's really my intermediate
(36:51):
injectors or people that are beginner ish but they don't
need to have that, you know, base of the foundation.
In the beginner tier, that's where I do give one
video a week, and it's more kind of going up close, right.
You get to see my depth, you can see my technique,
you can I go over patient candle of selection. There's
that's so much that goes into these videos that I
(37:12):
really take time with the patient to go over so
you feel like you really are there with me, and
we use a really nice camera, so it's the quality,
the clarity, the sound is excellent. And then my finally
my premium tire. This is where we do really long
format videos like you're in there for the entire duration
of the treatment, which is like thirty to sixty minute videos,
(37:33):
and it's unedited. It is raw footage. You could see
every little thing I'm doing and touching and feeling and whatnot.
And then I take it behind scenes and I behind
the scenes and I show you this is how I
you know, I do a console and quote right, and
this is my profit margins, and this is how I'm
able to price per area, not for syringe. And this
is where we have that wig room, right, I talk
(37:55):
about you know, staff management. It's so important because as
an owner, you really don't go into thinking about the
management part. You just think about owning the business and
running it. So that's really important and there's just so much.
What I love on my Patreon is that people submit
requests all the time like hey, can you do a
video on this? And I'm like, yes, thank you for that.
(38:16):
So it's not just me trying to think of like, hey,
I'm on you and I think this is important. It's
really coming from a need that I don't realize. People
really want me to kind of go into something that
I think is so simple, but it's so important for them.
Speaker 2 (38:30):
Yeah, it's another way of activating the providers and saying hey,
like what where what do you guys want to learn? Right?
So it's a university in a way, which is which
is really really cool.
Speaker 3 (38:38):
Really yeah, yeah, it's it's cool. And you know, there's
so many times where I wanted to go across the
country and learn from these really cool you know Instagram
famous injectors and just see what are they doing. I
don't need the hands on I don't want to pay
for like you know, all that money to do it.
I just I just want to see why are they
doing anything different than I'm doing And a lot of
times they are, of course, but I just need to
see it on video. And maybe it's stems from me
(39:00):
being like a huge person on YouTube, where of course
I like to make videos, but I love to watch
makeup artists like just do their makeup in real time
and just see what are they using, how are they
doing it, and how do they achieve that final full look.
That's what I'm trying to bring on Patreon is like
you get that full like YouTube experience, but from a
legit provider, and it is it's very safe to share
(39:23):
it in our community and not just being you know
public and promoting your responsible objections.
Speaker 2 (39:30):
We need so much more of that, I mean, so
much more of that. It's like, you know, it's kind
of scary these days, like you can go to a
weekend course and think that you're an injector and put
something out on social and you're an expert. It's great, right, cautious,
Like so for the audience, you guys that are tuning in,
like you know, a nice is the real deal. You've
got the schooling in the background to uh to put
(39:50):
stuff like that out there, which is amazing. The are
you going to are you going to Amspot or what's
your what's your conference schedule look like this year?
Speaker 3 (39:58):
Yeah, oh my god, it's conference season. So we are
doing LA MCA in a couple of weeks, which I'm
super excited. It is in LA at the Four Seasons
of Beverly Hills, which is really cool because you really
feel like you're part of Hollywood at that point. You
have you know, the best class expurgeons in the house
and dermatologists even and of course injectors like celebrity injectors
(40:21):
that are injecting your favorite celebrity but can unfortunately can't
be tagged and posted right. And we're getting to learn like,
what are they doing in Hollywood to looks so dang good?
That's not just always face left oriented. So that's cool.
It's it's really for providers, and I can't say that enough.
You don't feel like, oh, this feels like a sales
type of conference where you know, they have a mini
(40:41):
xtra hall as you walk in, but it's really not
meant for that little expo hall that they have walking through.
Have you been there? I have.
Speaker 2 (40:48):
Yeah, it's puts on right yeah, ke on creamy, Yeah, yep,
that's yep.
Speaker 3 (40:53):
Yeah. So that's great. I encourage you guys to do it.
And then I'm going to am SWAB, which is the
mets All Show in Vegas and it's hosted every year
in April. Love that one. I think that was the
first conference I ever went to and I was just like,
oh my god, this is at first. The first time
I went, I was just it was over my head.
I was just like, I will never be able to
get to this level, like all of it was a
(41:15):
whole nother language. And but I kept going because I'm like,
I think it's going to click. There's some things that
are clicking, and then every year it clips them more
and more. And even if I think it's redundant at
this point, because I'm far into my career and ten
years in and I've gone to it year after year,
you still come back learning more and more. And the
expo halls is where I thrive now. I used to
(41:35):
hate that. I'm like, who cares like I just I'd
rather learn from someone else who they like something and
go through it and then more authentic approach than being sold.
But now I'm the one attacking these exp all like,
you know, all of a sudden, they're like, I'm like, okay,
tell me your research, like let me know what, give
me a demo, and they're like, oh my god. But
you know, that's your time to really connect and not
(41:56):
create this like separate meeting with them where you do
feel like it's kind of pushy. It's like, really, that's
your time to cram it all in. So that's that's
the best.
Speaker 2 (42:07):
I think. It's a way to connect with your vendors,
it's a way to connect with your colleagues. It's and
it's always changing sure, Like yeah, it's like, yeah, the
conference has been around for I think seven or eight
years or something like that, this conference in particular, but
I'm with you. I learn and neat and get to
hang out with the industry, which is great. Yeah.
Speaker 3 (42:25):
Yeah, yeah, I really wanted to check out the one
that you referred me to Withry Terry Ross.
Speaker 2 (42:33):
Yep, that's in your neck of the woods.
Speaker 3 (42:36):
Yeah, she's in LA at the Forest Summit. So I
don't think I can this year, but I think that's
going to be great for practice owners to bring their
staff and really grow as a team, which is unlike
any other I guess it's not. I don't know if
you'd call it a conference, but it's definitely a learning
pull of an experience.
Speaker 2 (42:54):
And yeah, it's uh yeah. I went to her conference
last year. It was in November, it was in Fort
Lauderdale's just three year. I think she's got this year.
It's LA at Chicago and Florida, and I mean, my gosh,
it's like business boot camp for aesthetics wrapped up on
(43:15):
a weekend.
Speaker 3 (43:17):
Yeah.
Speaker 2 (43:17):
Yeah, it's amazing, Like it's one of the best conferences
are you know that I've ever been to. It's really
really and she is so good.
Speaker 3 (43:26):
Yeah, she really is a.
Speaker 2 (43:27):
Great, great speaker, knows how to control the room, knows
her stuff back and forth like she is. I call
her the goat. Yeah, she's amazing. So yeah, I mean,
if you can't hit the one in April, you know,
definitely check out the h I'll be the one and
I'm going to all three.
Speaker 3 (43:44):
Okay, So if you're going to LA to come up
to Fort you just got to make that.
Speaker 2 (43:47):
I guess I'm going to California.
Speaker 3 (43:49):
Yeah, maybe there. I think that's a good one. And
then I've been hearing great things about Cold Aesthetics. Cold.
I think it's in and I want to say it's
in Scottsdale this year. I've been wanting to check it
out and we'll see if I can make it out
this I want to say it's in June. And then
(44:10):
finally I want Cult. It's Cult Aesthetics.
Speaker 2 (44:16):
I haven't heard of that.
Speaker 3 (44:17):
That would be a fun one. Yeah, it's very exclusive
and you have to like submit to get accepted to go,
and I know that to me is you know, I
want everyone to be a part of it. But I
don't know. I just I feel like it keeps getting
brought up in our injector bot. I'm an allergant trainer,
so a lot of us trainers are talking about what
(44:39):
to go to this year, and that's one that keeps
getting brought up. And then lastly, the there's one called
Masters and maybe forgetting the name, but it is with
doctor Dylan. He is from the UK and he has
a big show with another big provider. Why am I
(44:59):
blanking all these names? I no, This one is going
to be in Texas in the fall. Okay, sure, but
I'm definitely going to die. I'm playing any but it's
it's going to be a good one. Yeah.
Speaker 2 (45:12):
Yeah, I look up this cold Toesthetics. I've never I mean,
what's crazy is like we've almost had two. A few
years ago you knew which ones to go to, and
now there's a lot of options. I almost have to
like do my diligence on them all. I'm like, okay, like,
is this one really it would be worth the time
because it's look, you're you're leaving your practice, you know,
(45:32):
and your family or whatever. It's it's there's an expense
to it, I mean, an investment expense whatever, but it's
it's time and money, that's right.
Speaker 3 (45:39):
Yeah, definitely. Yeah, there's there's been one where I'm like, Okay,
I don't think I went two years in a round.
I'm like, I'm good on not going back, you know,
and learn the ropes that way too.
Speaker 2 (45:49):
Yeah. Yeah, I like that. Terry's doing such a good
job and bringing the business side of it, and the
industry needs it so bad. It's it's great. So hey,
I know you have an appointment coming up in five minutes.
I'm gonna let you get ready for that.
Speaker 3 (46:03):
Thank you.
Speaker 2 (46:04):
And it's a I love having you on. Thank you
so much for coming back.
Speaker 3 (46:08):
Thanksgim for having me. This is so fun. It's such
an easy comb I mean, we can talk about this
till midnight, let's be honest. But hopefully we get to
catch up again at a future time. This has been
exciting and for those of you guys that want to
connect more with me, I'm such an open book. I
love love what we do. I think it's so incredible
in the community that we're in and really breeding that
(46:29):
you know, sisterhood and you know and brotherhood if you're
you know, it's just it's it's nice and I think
we got to build each other up as a community.
So find me on Instagram, beauty Boos, met Spa, YouTube, TikTok, Petreon.
I'm they're holding your hand on that platform. But I
would love to meet you guys, and if you want
to come in for a hands on in your California license,
(46:49):
welcome you to my Blu camp.
Speaker 2 (46:52):
Amazing guys, go check her out. She's on Instagram, beauty booths, Medspa, Anissa.
Thank you so much for joining and I'll leave it
at that. Guys. So if you found this this particular episode, Viable.
My biggest ask is just to share it, Share it
with the community, you know, rate it, and I'll leave
it at that until next time.
Speaker 1 (47:12):
Happy injecting. Thanks for tuning in to Medical Millionaire. Every week,
we're here to help you transform your practice into a thriving,
profitable venture, covering everything from marketing and patient bookings to mindset, workflow, automation,
and beyond. Whether you're just starting out, scaling up, optimizing operations,
(47:34):
or planning your exit strategy, this podcast is your go
to resource for success in the medical esthetics industry. It's
time to supercharge your practice and take action today. Share
this episode with a fellow entrepreneur, Rate the show, and
don't forget to click the link in the show notes
to access powerful tools and expert guidance at get dot
(47:56):
Growth ninety nine dot com, slash MM, and make sure
to tune into the next episode of Medical Millionaire
You're listening to Medical Millionaire, your podcast for medspot owners,
medical aesthetics, cosmetics and elective wellness entrepreneurs. Each week, we
dive deep into powerful marketing strategies, proven scaling tactics, and
the secrets to attracting high end clients, all while staying
ahead of the latest industry trends. Join us as we
(00:25):
uncover insights from top industry leaders to help you boost revenue,
enhance patient satisfaction, and master the art of marketing your practice.
Hosted by Cameron Hemppill. With over a decade of experience
in the aesthetics industry, Cameron has supported thousands of practices
and providers, working with some of the biggest names, most
well respected brands, and elite industry thought leaders in the field.
(00:46):
If you're ready to level up your practice and become
a true medical millionaire, this is your podcast. Here's your host,
Cameron Handpill.
Speaker 2 (00:57):
Hey, what's up everybody? Cameron Henppill here host for Medical Millionaire. Hey, guys,
thank you so much for taking the time to tune
into the podcast. Our goal is to give incredible value
and insight for practice owners. I've been working with medical
aesthetics practice owners. Guys for over ten years, and I
am absolutely honored to have a repeat guests on the show. Today,
(01:19):
I have a Nissa with Beautyboo. She's at a Newport.
This lady has done incredible things in the industry, and
we're going to talk about some of the new exciting
things that she has coming and has developed and continues
to enhance. So Anissa, thanks so much, Welcome to the show.
Speaker 3 (01:35):
Thank you so much for having me back. I felt
like last time we connected, we had so much more
to talk about, So I'm really excited to just carry
on that combo absolutely.
Speaker 2 (01:45):
So what's new? What's going on in Newport? You're across
the country.
Speaker 3 (01:49):
I'm in Florida, I know, right, so a Newport. You
know my business. Last time we talked, we relocated and
expanded into larger practice, which has been such a breadth
of fresh We did this, you know, half a million
dollar build out, which is like, you know, it was
a hard pill to swallow, but it's now it's just thriving,
and I feel like patients are walking in getting this
(02:10):
entirely new experience that's just elevated, you know, luxurious, and
all the staff feel really inspired because of our space.
So that investment has definitely been a return and it's
just growing, which is exciting. But I've also just kind
of wanted to build something more out of beauty booths,
so I launched my private training program this year called
(02:32):
Beauty Boost Aesthetic Academy, where it's hands on people come in.
It has to be California, you know, based because of
the licensure, but also my online training platform called Patreon
is like growing exponentially, which is so so exciting because
I'm able to teach people that are you know, beginner,
mid level, advanced and even practice owners how to run
(02:53):
a business and just get better in their skill set.
If they're not able to come to the hands on portion.
Speaker 2 (02:58):
Oh my gosh, you have been, my dear.
Speaker 3 (03:01):
Yes, and trying to get pregnant at the same time,
so that's like I got to be like, oh, just
best relax, it'll happen. But you know, all that is
is in the mix. You don't have kids yet, you no, No,
We've been on a journey of IVF, so that has
been its own course of two and a half years.
(03:21):
So you know, we're really praying that it happens this year,
but if not, you know, we understand it's in God's timing.
Speaker 2 (03:28):
Amazing, amazing. Well, I know you and your your husband well,
and obviously wish you guys the best. I get two
little ones myself. I just got back from a cheer competition.
Speaker 3 (03:39):
Oh yeah, I get that. That's fine. Lots of energy.
Speaker 2 (03:43):
Oh my gosh, cheer dad over here. Yeah, So we
were in New Orleans. It was a lot of fun.
I just got back this morning, so, well, that's cool,
that's exciting. So the build out, I remember you talking
about it. Did you physically move to a new location
or did you expand?
Speaker 3 (03:59):
We relocated and expanded, so, for example, where other previous location.
You know, I shared the story last time, but I
rented out a room and it grew into me meeting
another room, and then another room, and then I eventually
just took over what should have been a shared suite
with other providers, and that fifteen hundred square foot office
(04:19):
was just simply not enough. So now I'm in thirty
three hundred square feet with you know, six exam rooms,
which is so exciting. I converted two of them into
you know, an area for our staff to chardon, and
of course my own office because I need a little
bit of privacy. So it's it's nice because patients get
like this privacy of checking in and then another private
(04:39):
area of checking out, and it just has a better
flow to the office.
Speaker 2 (04:44):
So, Okay, how many rooms did you have before?
Speaker 3 (04:49):
You know, I only had two and I had three providers,
so we were forced to have alternating shifts to accommodate,
you know, all of our schedules in the rooms. So
now I have you know, two providers with me still,
and they're able to both work full time and not
just before city part time or routine saturdays for example.
Speaker 2 (05:08):
Gotcha? Gotcha? Okay. The reason I was asking is because
you've done it in a very smart way, right, a
very bench business patience centric way of saying, hey, I
have a couple of rooms. You have obviously sold out
your utilization capacity totally utilization. Yeah, well my goodness. So yeah,
(05:33):
I mean it creates its own new new path and
problems and challenges, which is like, hey, we've expanded our
current real estate footprint, let's expand on it. And I
think what times, Anissa's a lot of practice owners will
actually go in and have more space than they need
in the early stages.
Speaker 3 (05:50):
Yeah, and for the.
Speaker 2 (05:51):
Listener, I would encourage you guys to really like, look
at your utilization rate, look at your real estate footprint,
you know, and you know, having one room or two
rooms or three or ten whatever works for your utilization
right and your business and your health is what's best
and obviously giving the patient the best experience.
Speaker 3 (06:08):
And I honestly didn't look at those numbers until literally
this year. I'm so embarrassed to say this, but it was.
I was when I was forced into this bigger overhead,
bigger facility. I'm like, oh, I should really know what
we're all making per hour, right, and what the average
appointment cost is and my retention ry hello seven years
(06:29):
And I haven't looked at that much sooner, but I
was just in survival mode. And now that I'm in
a mode where I'm like, I really want to be sustainable.
It's not just have to be hyper hyper growth, you know,
and burn yourself out. I want to make sure I'm
doing it responsibly, and I want to do it so
all of us providers and my staff have this work
(06:50):
life balance. So if you don't know your numbers yet,
don't be discouraged. There's always time to learn it. But
better late than never. That's the biggest thing. And like
what Cameron said, right, you know, starting out small is
so important. I think, you know, we have these big
dreams of what our businesses will look like, and it's
so inspiring and it's so fun to look at other
(07:11):
businesses and how they did it. But your journey is
your own, and don't take on more than you can swallow. Right.
So I started out just botox and fillers, and I
know that's just like the standard bread and butter of injectibles,
but it really allowed me to order, you know, my
five boxes a filler, my two vials of botox, and
then once I got through that, maybe my little money,
(07:31):
I was able to purchase the next one to get
bigger and bigger and bigger and then bring in more
and more services. So it's it's doable when you start
a little bit smaller.
Speaker 2 (07:41):
Yeah, I mean you bring up a great point. You know,
everybody's on their own journey. I think social media can
give us this like false promise in a way, or
like make you feel discouraged because somebody is maybe further
along in their business journey, their career, like and it's
not the case, right, everybody's on their own journey, and
I think for the listener, for you guys out there,
you know, sure get ideas, connect with people in the industry.
(08:03):
I think like getting expertise can help accelerate your path, right,
but understand you're on your own journey. So I think
you made a great point there on the numbers thing,
was it because I'm assuming your attention rate is off
the charts. He probably was, and your demand, right, the
demand is that it's like, wow, I've never really kind
(08:23):
of had a look at the numbers because I'm just
trying to keep up and help as many patients as
I can.
Speaker 3 (08:29):
Definitely, definitely, you know, I'm still not a numbers person.
I have to admit on that I can't even have
moods and are just so embarrassing. But you know, I
have a father from India and he is a mathematician,
and he's able to make sure that our business is
pretty streamlined down to like the pennies, which I'm very
thankful for because if you're up to me, I'd be
like my first peach, I could be like, wow, I'm rich,
(08:51):
you know, like just totally not safe for these days
where business might not be you know, always thriving. You
have to make sure you put these at all buckets
aside for you know, risk right relocation, for you know,
for days form maternity leave one day. So I'm really
thankful I have that. But if you don't, you know,
(09:11):
there's amazing financial advisors, there's amazing people that can help
guide you. Just start earlier because it's more work to
undo later. But I'm learning still, you know, And I'm
like I said, seven years in so yep.
Speaker 2 (09:30):
I mean, I love the transparency of this. It's it's
so nice to hear because, like I think, so you
can get caught up in saying you know your numbers
are your don't And I think at the end of
the day, like for every business owner, you're not just
going to figure out your numbers and then you know
your numbers. It's always changing. You know, it's always.
Speaker 3 (09:51):
Changing, and you should be evolving too. And if it's
you know, you're comparing yourself from last year and you
of course everyone should always have a ten percent increased
goal year over year. I think that's a healthy growth.
But I think it's important to develop yourself even further
with new services, new skill sets. Does that mean taking
on you know, another location. Does that mean bringing on
(10:14):
another provider? Just constantly thinking how can I make your
business sustainable with not always you at the forefront?
Speaker 2 (10:23):
Right?
Speaker 3 (10:24):
So that's what I'm learning and still struggling with too.
Speaker 2 (10:28):
You know, when I got into the specialty and industry,
I can't believe it's been a decade, which is mind blowing.
Speaker 3 (10:36):
Yeah, me too.
Speaker 2 (10:38):
I don't know where all the time went, but I
feel like the last five years just kind of flew by. Yeah,
and yeah, you know, it was really hard to get
your numbers, you know, like you had to do a
lot of work. And now I think like technology is
doing a great job of evolving as the industry is growing.
So it brings me to a question. I think you
(10:59):
guys use like I want to talk about your tech
stack for a second, and I won't get too dorky
with you, but like I saw on your website, you
guys looks like you use boulevard and investing in that
type of like technology and EMR and EHRs and CRMs,
And also has that been helpful in order for you
to just like, well, I'm going to get a report.
Speaker 3 (11:19):
Oh my god, one thousand percent. I mean I had
my aesthetic pro which is like dinosaur for the first
two years of my practice, and even though I thought
it was like, you know, had everything at that time,
it was still pretty outdated. So then I advanced into
something I thought would be more like user friendly, right
(11:40):
for the patient to book online, and that was bigaro
and I knew it was made more for people that
went to hear salons and nil salons. It's just so
much easier to book from the patient side with the app,
or not even on the app, but from the provider side.
You know, reports weren't very savvy for medical sa space,
you know, building out forms. So then I'm like, you know,
(12:01):
let me just go back to the setics only em R.
And at the time I thought aesthetic record was very popular,
and I did that for a good year until I
realized it's also very very limiting in its own ways.
And I know every EMR has its frozen cons, but
I have been so happy with Boulevard And this is
someone who's had think about it for different EMRs in
(12:23):
the past, you know, seven years. It really has it all.
It's it's it's I say, it's apple for both you know,
the provider and the patient. It's it's user user friendly.
Speaker 2 (12:34):
Yeah, they've done a great job. They truly have. I
agree with you there, they've done a phenomenal job. And
you know, I've used Bigaro from the patient side, right Yeah,
I thought it's pretty user friendly, you know, and I
think it's got some bells and whistles, like some marketing
stuff inside there. But yeah, I think like when you're
focus on something that is built for the industry, and
(12:57):
as you've advanced your career as a business owner, like, hey,
you know what, I bet like the questions a few
years ago when you're using Bigara was probably more like
what's the patient experience? Which tay super important, but you're
probably like, well what about your reporting?
Speaker 3 (13:12):
Yeah?
Speaker 2 (13:12):
Yeah, yeah.
Speaker 3 (13:14):
And my dad's an exceled guy. He has his own
algorithms and formulas, which is great, but like for a
person like me, who I just need to have my
daily summary and understand like where did we get these
sales from? And you know, what is what is doing
well so I can help grow that area where my
dad could not. That's where it makes sense to me
(13:35):
because it's so simplified, but it's still very detail oriented.
In boulevard.
Speaker 2 (13:39):
I love love that yep, yep, I agree. I love
it and I know that you guys are always investing
in tech and marketing and focus on the patient journey,
the patient experience. What is it? What does it feel like?
I've never been to your practice unfortunately, and I wish
I have been to your practice. In fact, I need
to go to come see you guys. Yes, you have to,
(14:02):
you have yes, I need to. You know, ever since
I moved to Florida, I haven't I haven't been to California,
and like a couple of years, I'm like, I need
to go back there.
Speaker 3 (14:10):
I love your invite. This is your invite, come on down.
Speaker 2 (14:13):
It's beautiful. Yeah. Yeah, Well, so what is it like
from the patient experience? Like when I walk and if
I'm a patient, like, because that's huge, right, like being
a provider and a medical aesthetics practice owner. Look, there's
probably one within a half mile of where you physically
are right now. There's a there's competition.
Speaker 3 (14:33):
Oh, there's like three in our building. I mean there
are six in Newport. Like we're in the line's done,
you know, it's everywhere. So you really have to stand out.
And I think the way we the way we stand
out here in Newport Beach when we're you know, it's
so incredibly saturated. Is number one? Are branding?
Speaker 1 (14:52):
You know?
Speaker 3 (14:53):
I really it's so funny because I came from an
area of wanting to build a business that was really
fun and girly and pink and not so intimidating. And
you don't walk into something that's so cold and sterile
and doctor officey, which is where I came from with
Classic Surgery. So I just wanted to make it pink
and fun and that became the entire brand, right And
(15:15):
I really wanted to have a nice euphemism when you're
attaching these botox and fillers, so I called everything a boost.
So I'm like, you just need a little lip bos,
you know. And I'm just saying filler because aline s
fillers has a negative connotation. So that branding was really
something that resonated with a lot of our followers on
social media. If you don't follow us, it's beauty Booths,
(15:35):
med Spot on Instagram, on TikTok. We have a more
incredible following in YouTube, and it carried through and this
is the place you go to just enhance your beauty
and not augment it. And I do a lot of
education online, so you're really empowering yourself to make the
best decision when it comes to deciding what you need best. Right,
(15:56):
So that's number one, as people know who we are
in the community before even walking through a door. Number two,
now that we have this beautiful, luxurious space, it's you
walk in and you just feel like, please watch our
office tour and you'll see what I mean. But it
is stunning. People have compared it to like, you know,
if I Star hotel, which is so cool. But the
(16:16):
reason why I wanted it to have this like presence
is because I just want people to feel like they
belong there and they are going to get the best treatment.
And it was very you know, instagram worthy. They would
take pictures and just really enjoy that experience when they
come in. Just every corner of our med spa is
is beautiful. But you know, our online booking is pretty
(16:41):
easy to book online, and you know, we're always answering
texts throughout the day. Our email we have turned around
time within minutes, not within hours. So the way that
our patients come in is pretty pretty easy. And then
when they actually get seated, they have maybe again minutes
of a wait time in the front office. In fact,
we only have two waiting chairs in the front. We
(17:01):
don't have a lot. We don't want it in an
area where people are hanging out. It just looks like
you wait there, but you don't. You get immediately roamed
and in the room if you know, God forbid us
providers are running late, which happens. We have a comfort
boost menu, which is it's called I'm trying to remember it,
but it's called sip sharpen, sip sharpen, cozy up, and
(17:25):
then there's one more on there. But basically you have
the option to provide what you want to sip on,
whether it's sparkling water, you know, coffee, tea. A lot
of the metsalls already offer this, right and then the
sharpen is I'm doing an upneak trial, so we know
that it takes anywhere between five to fifteen minutes for
upneak to kick in. So we'll drop an eye drop
in your eye so it feels like you're doing something
(17:46):
while you're waiting. We have a really cozy blanket because
our office runs pretty cold. We get heat right now
during this time of the day, but then it's really
freezing the minute the sun turns. So we have that,
and then there's one more on the menu that I'm blanking.
But you can see that in itself, just a wait
time is a very luxurious experience. Oh, we have express
(18:06):
facials too, so will bring them over to the asceticition
and they'll do a quick you know, cleanse, exfoliation, and
then bring them back to us and now they're fully
prepped for the procedure, which is which is wonderful. The
treatment itself is always under an hour. We never want
people more than a couple of hours. We don't want
them to attach this experience of coming in for you know,
(18:28):
something simple as botox filler or even my conetling to
be hours where they have to take a chunk out
of their day. We are all hustling women in Orange
County to afford these procedures, so I want to make
sure it's very like it's meant for the productive woman,
you know. And then when we leave, they always have
a spot on our schedule to come back, and our
retail area is is just something that helps supplement their outcome.
(18:51):
So I try the best. I don't have everything figured
it out. I'm constantly asking people to leave feedback and
do surveys. Surveys are key for you to improve your practice,
you know, implement it. Not everyone's going to you know,
provide it, but our survey is, you know, provide your
feedback here so we can boost your care. I'm trying
with a brand, you know it little jingles that make
(19:14):
people giggle and be like, oh oh cute, okay, awesome
at my feedback.
Speaker 2 (19:18):
So I mean, you know, you talk about it modestly,
but like, branding is so important. It's never going anywhere. No,
Like it's like when I look at a brand, it's
like like it can't be taken from AI, right, AI
is not going to replace a brand. Like it's actually
an asset. It's a very very important asset. I mean,
look at Nike, right, like everybody else who they are.
(19:40):
They have a great brand and they have a mission.
You know, and you've done a phenomenal job at that
Thank you. Thanks came naturally or by default or what.
But when you look at patient demand and options for
providers to go get these services and treatments done, there's options,
(20:01):
and people like to associate with a brand and a
provider that they trust, right, And you also made another
comment that you really you know your ICP, your ideal
customer profile. You know, a female entrepreneur or business, you know,
person or whatever that's hustle and bustle. Hey, I want
(20:23):
to get in and get my treatment, and I got
stuff to do. I'm busy. But when they're there, they
get a level of service. It's almost it's a treatment, right,
It's like a spot spot in a way, permanent.
Speaker 3 (20:35):
And it's funny. You are what you attract, So I
always attract these female entrepreneurs, people with really strong personalities,
people that are my age and you know, trying to
do family planning, are new to having a child or
getting married. They're in this transition period with me, which
is awesome. So I'm able to speak to those who
(20:56):
are coming in because there's that instant, quick relatability which
just so so cool, and there's that bond. So if
you're trying to look for something to help make your brand,
you know, come through and be very very authentic. Just
speak to the person that you would want to be
attracted to, if that makes sense, and everything falls so
(21:17):
organically after that. It might seem cheesy at first, but
I promise you people will remember you more if you
just do it a little differently than everyone else.
Speaker 2 (21:27):
Yeah, you're authentic and you It's like, what's kind of
interesting is your patients are probably people you want to hang.
Speaker 3 (21:32):
Out with, oh all the time? Why like this is
this crossing the line of patient provide a relationship? If
we just good drinks after this And I have done
it a couple of times. But I love my girls.
I always feel like I'm hanging out with my girlfriends
all day. It's so fun.
Speaker 2 (21:49):
It's such a fun job. My gosh amazing. I love it.
Speaker 1 (22:01):
This podcast is sponsored by Growth ninety nine, the game
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Let Growth ninety nine help you make it happen. Now
back to the show.
Speaker 2 (23:24):
So, guys, the branding is important, knowing your ideal customer
profile and leaning in on that in a way that
comes off authentic, real, you know. It's it's super super
important because as we continue to grow, as in this industry,
it's going to continue to grow, but there is going
to be some people that are unfortunately not going to
(23:45):
be able to grow with us, right and it's maybe
they didn't nail the brand, or maybe they didn't lean
in on their ideal customer profile. Maybe they didn't you know,
like know their numbers very well, the purpose of a
lot of these guys and why we want to have
experts like a Nissan here is she's literally giving you gold.
She's telling you like her success formula, which is pretty amazing.
Speaker 3 (24:09):
And you know what, Cameron, I felt like in the beginning,
I was so lost and I was so lonely, and
I just didn't know a lot of good places for resources.
And I said this before in your channel, but I
was like a conference war and I still am. And
I go to all of them and I tried to
learn as much as I can from this speakers. But
at the end of the day, I really want to
identify who is the most successful in the room and
just like, you know, just maybe copy them here and there.
Speaker 2 (24:32):
But I didn't have that.
Speaker 3 (24:33):
So that kind of gave birth to my online training
platform powered through Patreon, and I really just sell it
out for business owners of like this is how you
create your memberships, right, and this is how you promote
a new service, and this is you know, the evidence
that goes behind this service because I really want to practice,
you know, it's really instilled evidence based practice and a
(24:55):
lot of providers I come. I have my DNP, so
a lot of My education was based on research, So
just helping the community grow in a way where we're
looked at as truly medical providers is important. And then
it goes as basic as beginners like, Okay, here's where
here's a facial bon bones, let's talk about the bones
because nobody really you know, it goes over that and
(25:16):
the arteries of course, but also what about the lymphatics,
what about the nerves? I go really deep dive into
that and it comes from an area of just not
having it. So I'm really spelling it out for all
my injectors out there who can't come over to me.
I just I think that's such a need and I'm
so I love the community online such definitely check it
out if.
Speaker 2 (25:36):
You're interested love to a what's the how do we
get there?
Speaker 3 (25:40):
So you type in an Anissa Madaur, which is you know,
I walk to my name or beauty Boost MEDSPA. That's
the way to find it. You can also go through
the link tree on my Instagram profile and that will
be linked to it. But my turnout time for that
too when answering questions for patient for my is within minute.
(26:01):
So if you're like in the middle of a procedure
and you need to step out and just ask me like, hey,
am I doing this right? I'm there with you, grilly,
like I have my I watch I even step out,
and I'm happy to because again I know what it's
like to be so lost and alone.
Speaker 2 (26:14):
That's so helpful. That's amazing that you're doing that, like
giving back.
Speaker 3 (26:18):
That's huge, and yeah it feels good.
Speaker 2 (26:21):
You're PhD.
Speaker 3 (26:23):
So my doctorate right, so doctor it is also a
doctoral degree that you get with NP. It's not PhD, right,
So it wasn't heavily research oriented, but I had to
do a project where it was published for in a journal.
But yeah, having yeah, yeah, how long was it?
Speaker 2 (26:44):
Yeah? How much schooling?
Speaker 3 (26:46):
So total was nine years? So I did five years
undergrad because I had a minor, and then I took
a year in between to work in the ICU and
do some other courses, and then three years from my
VSN to DNB. So nine years total. Yeah, that's all.
Speaker 2 (27:00):
Yeah, that's all just a big chunk of my life.
Let me unpack that for you for a second. Just okay,
we got nine years of schooling. We have seven years
of being a business owner and a practice owner. And
if I'm hearing you correctly. You have now created this
beautiful portal, if you will, this beauty boost portal is
(27:20):
what I'll call it, I guess for other providers to
learn what to do and what not to do, right,
and it's documented from you know, nine plus seven, what
sixteen years of your background packaged up into one area.
This is this is amazing. Like if I was a
provider getting in the industry and wanting to expand or
whatever I want to do and want to learn from expertise.
(27:42):
What a great resource.
Speaker 3 (27:44):
Thank you. And you know what was helpful is having
a background of plastic surgery as soon as they came
out of school. That's where a lot of the anatomy
was inspired. And just knowing who is a surgical candidate
and who isn't. So it's not just met spat, it's
I know how to speak the lingual of surgeon when
they are saying no to sculpture or no topedio threads.
So I'll break it down of its wides, okay, And
(28:07):
that's because of the background I have. So thanks for
acknowledging that. I love sharing what I've learned throughout the years.
Speaker 2 (28:14):
Well, I think it's important I think, you know, like
one of one of the coolest things I think about
social media is not just necessarily to get like a
follower base and say hey, look at me, look at me,
but it's a way to connect people on how to
get very very quick connectivity to expertise.
Speaker 3 (28:29):
Yeah.
Speaker 2 (28:30):
Yeah, it ends up amazing.
Speaker 3 (28:31):
It's so cool. I mean I did not have this
ten years ago when I started, and you know, I
was thirsty, I wanted to learn, and just the resources
were not there. And you guys are so lucky that
there are resources if you guys are starting out or
wanting to advance your skills, because there's just so much
out there. And I know it sounds confusing and overwhelming
a lot at times, but take advantage of at least
(28:54):
one thing, and then you'll start to learn the industry
more and what's good and what's not worth the investment.
Speaker 2 (29:00):
Yeah. I mean, if I could invest in an area
where I can get access to expertise and not have
to I could just learn everything and maybe you know,
like a few few months or a few years where
I'm sure you're always in you know, updating it and
enhancing it. But like, my gosh, that's that's just gold
and it's a way for people to accelerate and really
get them in a position to, you know, to have
(29:21):
a successful practice and thrive. So you mentioned another comment though,
which I know practice owners are not doing enough of,
and it's a survey surveying your base, like when did
this come out? How often do you do it? What
are some of the cool things that you've learned from
your your base and implemented it your practice.
Speaker 3 (29:41):
Well, it's funny that you say that because we're just
getting back into it, because there was a few years
I didn't but you know, when we had the smaller
office and we weren't investing a lot in tech because
we just didn't have the means at the moment. We
I literally left a little mail box and I hung
it on the door and I taped leave your suggestions
(30:03):
here so we can boost your care. Every day, I'd
go in and I'd look at my mailbox as it
was just you drop it an any anonymously. I didn't
have any feedback, and I was like, what that guy,
if you were just waiting here, I know they see it.
So I knew I had to change it up right,
So now we're we're doing it through Boulevard has a
(30:24):
prompted question which I'm sure you're aware of if you know,
how was your service and the rates of between one
to five stars, and if someone leaves five stars, it
triggers you to leave a Yelper Google review. If it's
one star, then it doesn't trigger you to there it says, okay,
well what was it? And that was super helpful, you know,
of like what turned someone off? And I learned so
(30:45):
much from it because I would never know. I'm the provider.
I think ever rating is great on my end, but
there's things that could just turn them off a little
bit and then I lost like a VIP patient or
a new patient or someone that has been coming to
me for years, but it was just that one thing
that I could read reach out to them and say,
oh my god, I'm so sorry you had that experience,
like come back in, let me treat you to something
(31:06):
and let's turn it around. So that that's been helpful.
We are going to be implementing a different type of
survey that's more detailed with questions through survey Monkey and
my consultants helping me get that together. So that is
in the works. But really, you know, ask for that feedback,
because the worst thing that happens is getting a one
(31:27):
star review on these platforms, and I've lost sleeped over them,
and I've bigged patience to be like, no, come back,
let me fix it. And it's just too late. And
it just they didn't have an area where they could
freely respond and that's why they decided to go to
that you know, that degree. So yeah, it's helpful.
Speaker 2 (31:48):
Yeah, And I mean they you know, they're caught up
in the moment there, you know, there's emotion, plays a game,
and then they you know, they do that. I think like, look,
you're in business long enough, you're going to get a
one star review.
Speaker 3 (31:58):
It's just good for sure, for sure, absolutely.
Speaker 2 (32:00):
And but but and I think like to your point, yes,
you've lost lost sleep over it. I'm sure you know
anybody that's been in aesthetics long enough and has gotten
a one star of view, you know, it's it's like, shoot,
I don't want anybody to see that, and that there's
always two sides to it, you know, I find pretty interesting.
(32:21):
But it's a take it as a learning a way
to learn and call the call the patient. Yeah, like,
oh my gosh, what happened, like, let's sort this out.
How can we make your experience better?
Speaker 3 (32:31):
Definitely definitely and training your staff to you know, really
pick up on the cues. Like I had one patient
over the summer didn't have a great experience. I think
she thought it was relating to pricing, but she didn't
realize you know, goes hand in hand with how much
you need anatomically. So she said, well, I'm just going
to go to laser Weight and just get it there
because it's cheaper, right, and I know laser Way is
(32:52):
very unlabel and they wouldn't do an area for her
that she was hoping to get. So, you know, my
husband who's our operations manager, who's sitting right next to
me as we're see how I am already good to
see you were he's in real estate, but he's also
(33:13):
our office, our operations manager. He was able to reach
out to the patient and when it comes from a
male voice or able to open up a little bit
more and just explain. And it's just a different dynamic
and feel. And she was, you know, willing to come
back and try us again, and we gave her a
discount for the services and now she's like forever in
love and so happy, and she's like, this is how
you routine a patient. She's like, you did it the
(33:34):
right way. I was totally you know, gone at that point,
but it was it was something that allowed us to
grow and learn from that experience as well.
Speaker 2 (33:43):
It's amazing. I mean you basically what you just described
is you turn a potential negative and angry patient or
angry fan if you will, I guess, depending on you
know whatever, but into a rating fan.
Speaker 3 (33:56):
Yeah.
Speaker 2 (33:56):
Yes, yeah, and now she's probably more of a fan
now than she was before. Even if she didn't have
the bad experience or whatever the deal was with the pricing,
it almost like it almost made the relationship stronger it dead.
Speaker 3 (34:08):
Yeah, yeah, it's almost like, wait, you wanted me that bad?
You know that she felt equally wanted. So it's it's
nice to do that for people because you know, there's
so many people that I think about, like, gosh, what
happened to them? You know, the passer In my mind,
I'm like, oh my gosh, I haven't seen her in
so long, what happened? And by that time, it's so
(34:29):
weird to reach out, right if it's been years. So
so it's good to just have your check ins and
your pccs can maybe help with that.
Speaker 2 (34:39):
Yeah, I think your survey monkey idea is going to
be huge. You know, also with like if you're going
to bring in a new service for treatment, survey your base,
surveying your patient base before you go spend a couple
hundred grand on a new piece of a new laser whatever,
you know, or like build stuff out. Like, you know,
I think it's a good opportunity to connect with your
patient base through these surveys. And you know, i'd encourage
(35:00):
you to make them like a little short, not super long,
because people are ver great, right, just get the meat
from that. I'm glad.
Speaker 3 (35:07):
And we even sort of our followers on Instagram, let's
say they're not around to get treatment, they're in another
state sometimes other countries. We just say, hey, what do
you think about this should we bring on? For example,
we're demoing diamond glow last week and it looked really cool,
like hydrofacial surfacing. But you know, a lot of people
know these procedures when they go to estheticians, right either
hydrofacial diamondlow typically And we got such great feedback. It
(35:31):
was literally a yes or no you know, response on
the stories, but people felt they need to directly message
me and really tell me how they felt about that.
So I'm like, Okay, now I know where to go
from here, so feel free.
Speaker 2 (35:44):
To do on social social media questions a great way
to do that. I love that. I love that. So okay,
you have the pre Patreon page. You guys are obviously growing.
Now is there different levels of access because I know
you about the business, the clinical of it. I'm just
curious that I've seen some Patreon pages and maybe entry
(36:06):
points advanced stuff like that.
Speaker 3 (36:08):
Yeah, yeah, yeah. Show beginners. We have videos where I
teach you literally how to like mix up botox right
and mix up discord and you know how to inject
what depths and I talk about an infacial dowity like
I mentioned, but just like the literally the basic basic
questions that if you were to do, you know, get
(36:29):
your first job in esthetics, and you're obviously getting trained, right,
but you want to come in knowing, you know, showing
that you know something because you did your homework. This
is really where the beginners shine because there is that
foundation there, and you get two videos a week so
you know that it will always be promised to you.
And then with my mid levels, that's really my intermediate
(36:51):
injectors or people that are beginner ish but they don't
need to have that, you know, base of the foundation.
In the beginner tier, that's where I do give one
video a week, and it's more kind of going up close, right.
You get to see my depth, you can see my technique,
you can I go over patient candle of selection. There's
that's so much that goes into these videos that I
(37:12):
really take time with the patient to go over so
you feel like you really are there with me, and
we use a really nice camera, so it's the quality,
the clarity, the sound is excellent. And then my finally
my premium tire. This is where we do really long
format videos like you're in there for the entire duration
of the treatment, which is like thirty to sixty minute videos,
(37:33):
and it's unedited. It is raw footage. You could see
every little thing I'm doing and touching and feeling and whatnot.
And then I take it behind scenes and I behind
the scenes and I show you this is how I
you know, I do a console and quote right, and
this is my profit margins, and this is how I'm
able to price per area, not for syringe. And this
is where we have that wig room, right, I talk
(37:55):
about you know, staff management. It's so important because as
an owner, you really don't go into thinking about the
management part. You just think about owning the business and
running it. So that's really important and there's just so much.
What I love on my Patreon is that people submit
requests all the time like hey, can you do a
video on this? And I'm like, yes, thank you for that.
(38:16):
So it's not just me trying to think of like, hey,
I'm on you and I think this is important. It's
really coming from a need that I don't realize. People
really want me to kind of go into something that
I think is so simple, but it's so important for them.
Speaker 2 (38:30):
Yeah, it's another way of activating the providers and saying hey,
like what where what do you guys want to learn? Right?
So it's a university in a way, which is which
is really really cool.
Speaker 3 (38:38):
Really yeah, yeah, it's it's cool. And you know, there's
so many times where I wanted to go across the
country and learn from these really cool you know Instagram
famous injectors and just see what are they doing. I
don't need the hands on I don't want to pay
for like you know, all that money to do it.
I just I just want to see why are they
doing anything different than I'm doing And a lot of
times they are, of course, but I just need to
see it on video. And maybe it's stems from me
(39:00):
being like a huge person on YouTube, where of course
I like to make videos, but I love to watch
makeup artists like just do their makeup in real time
and just see what are they using, how are they
doing it, and how do they achieve that final full look.
That's what I'm trying to bring on Patreon is like
you get that full like YouTube experience, but from a
legit provider, and it is it's very safe to share
(39:23):
it in our community and not just being you know
public and promoting your responsible objections.
Speaker 2 (39:30):
We need so much more of that, I mean, so
much more of that. It's like, you know, it's kind
of scary these days, like you can go to a
weekend course and think that you're an injector and put
something out on social and you're an expert. It's great, right, cautious,
Like so for the audience, you guys that are tuning in,
like you know, a nice is the real deal. You've
got the schooling in the background to uh to put
(39:50):
stuff like that out there, which is amazing. The are
you going to are you going to Amspot or what's
your what's your conference schedule look like this year?
Speaker 3 (39:58):
Yeah, oh my god, it's conference season. So we are
doing LA MCA in a couple of weeks, which I'm
super excited. It is in LA at the Four Seasons
of Beverly Hills, which is really cool because you really
feel like you're part of Hollywood at that point. You
have you know, the best class expurgeons in the house
and dermatologists even and of course injectors like celebrity injectors
(40:21):
that are injecting your favorite celebrity but can unfortunately can't
be tagged and posted right. And we're getting to learn like,
what are they doing in Hollywood to looks so dang good?
That's not just always face left oriented. So that's cool.
It's it's really for providers, and I can't say that enough.
You don't feel like, oh, this feels like a sales
type of conference where you know, they have a mini
(40:41):
xtra hall as you walk in, but it's really not
meant for that little expo hall that they have walking through.
Have you been there? I have.
Speaker 2 (40:48):
Yeah, it's puts on right yeah, ke on creamy, Yeah, yep,
that's yep.
Speaker 3 (40:53):
Yeah. So that's great. I encourage you guys to do it.
And then I'm going to am SWAB, which is the
mets All Show in Vegas and it's hosted every year
in April. Love that one. I think that was the
first conference I ever went to and I was just like,
oh my god, this is at first. The first time
I went, I was just it was over my head.
I was just like, I will never be able to
get to this level, like all of it was a
(41:15):
whole nother language. And but I kept going because I'm like,
I think it's going to click. There's some things that
are clicking, and then every year it clips them more
and more. And even if I think it's redundant at
this point, because I'm far into my career and ten
years in and I've gone to it year after year,
you still come back learning more and more. And the
expo halls is where I thrive now. I used to
(41:35):
hate that. I'm like, who cares like I just I'd
rather learn from someone else who they like something and
go through it and then more authentic approach than being sold.
But now I'm the one attacking these exp all like,
you know, all of a sudden, they're like, I'm like, okay,
tell me your research, like let me know what, give
me a demo, and they're like, oh my god. But
you know, that's your time to really connect and not
(41:56):
create this like separate meeting with them where you do
feel like it's kind of pushy. It's like, really, that's
your time to cram it all in. So that's that's
the best.
Speaker 2 (42:07):
I think. It's a way to connect with your vendors,
it's a way to connect with your colleagues. It's and
it's always changing sure, Like yeah, it's like, yeah, the
conference has been around for I think seven or eight
years or something like that, this conference in particular, but
I'm with you. I learn and neat and get to
hang out with the industry, which is great. Yeah.
Speaker 3 (42:25):
Yeah, yeah, I really wanted to check out the one
that you referred me to Withry Terry Ross.
Speaker 2 (42:33):
Yep, that's in your neck of the woods.
Speaker 3 (42:36):
Yeah, she's in LA at the Forest Summit. So I
don't think I can this year, but I think that's
going to be great for practice owners to bring their
staff and really grow as a team, which is unlike
any other I guess it's not. I don't know if
you'd call it a conference, but it's definitely a learning
pull of an experience.
Speaker 2 (42:54):
And yeah, it's uh yeah. I went to her conference
last year. It was in November, it was in Fort
Lauderdale's just three year. I think she's got this year.
It's LA at Chicago and Florida, and I mean, my gosh,
it's like business boot camp for aesthetics wrapped up on
(43:15):
a weekend.
Speaker 3 (43:17):
Yeah.
Speaker 2 (43:17):
Yeah, it's amazing, Like it's one of the best conferences
are you know that I've ever been to. It's really
really and she is so good.
Speaker 3 (43:26):
Yeah, she really is a.
Speaker 2 (43:27):
Great, great speaker, knows how to control the room, knows
her stuff back and forth like she is. I call
her the goat. Yeah, she's amazing. So yeah, I mean,
if you can't hit the one in April, you know,
definitely check out the h I'll be the one and
I'm going to all three.
Speaker 3 (43:44):
Okay, So if you're going to LA to come up
to Fort you just got to make that.
Speaker 2 (43:47):
I guess I'm going to California.
Speaker 3 (43:49):
Yeah, maybe there. I think that's a good one. And
then I've been hearing great things about Cold Aesthetics. Cold.
I think it's in and I want to say it's
in Scottsdale this year. I've been wanting to check it
out and we'll see if I can make it out
this I want to say it's in June. And then
(44:10):
finally I want Cult. It's Cult Aesthetics.
Speaker 2 (44:16):
I haven't heard of that.
Speaker 3 (44:17):
That would be a fun one. Yeah, it's very exclusive
and you have to like submit to get accepted to go,
and I know that to me is you know, I
want everyone to be a part of it. But I
don't know. I just I feel like it keeps getting
brought up in our injector bot. I'm an allergant trainer,
so a lot of us trainers are talking about what
(44:39):
to go to this year, and that's one that keeps
getting brought up. And then lastly, the there's one called
Masters and maybe forgetting the name, but it is with
doctor Dylan. He is from the UK and he has
a big show with another big provider. Why am I
(44:59):
blanking all these names? I no, This one is going
to be in Texas in the fall. Okay, sure, but
I'm definitely going to die. I'm playing any but it's
it's going to be a good one. Yeah.
Speaker 2 (45:12):
Yeah, I look up this cold Toesthetics. I've never I mean,
what's crazy is like we've almost had two. A few
years ago you knew which ones to go to, and
now there's a lot of options. I almost have to
like do my diligence on them all. I'm like, okay, like,
is this one really it would be worth the time
because it's look, you're you're leaving your practice, you know,
(45:32):
and your family or whatever. It's it's there's an expense
to it, I mean, an investment expense whatever, but it's
it's time and money, that's right.
Speaker 3 (45:39):
Yeah, definitely. Yeah, there's there's been one where I'm like, Okay,
I don't think I went two years in a round.
I'm like, I'm good on not going back, you know,
and learn the ropes that way too.
Speaker 2 (45:49):
Yeah. Yeah, I like that. Terry's doing such a good
job and bringing the business side of it, and the
industry needs it so bad. It's it's great. So hey,
I know you have an appointment coming up in five minutes.
I'm gonna let you get ready for that.
Speaker 3 (46:03):
Thank you.
Speaker 2 (46:04):
And it's a I love having you on. Thank you
so much for coming back.
Speaker 3 (46:08):
Thanksgim for having me. This is so fun. It's such
an easy comb I mean, we can talk about this
till midnight, let's be honest. But hopefully we get to
catch up again at a future time. This has been
exciting and for those of you guys that want to
connect more with me, I'm such an open book. I
love love what we do. I think it's so incredible
in the community that we're in and really breeding that
(46:29):
you know, sisterhood and you know and brotherhood if you're
you know, it's just it's it's nice and I think
we got to build each other up as a community.
So find me on Instagram, beauty Boos, met Spa, YouTube, TikTok, Petreon.
I'm they're holding your hand on that platform. But I
would love to meet you guys, and if you want
to come in for a hands on in your California license,
(46:49):
welcome you to my Blu camp.
Speaker 2 (46:52):
Amazing guys, go check her out. She's on Instagram, beauty booths, Medspa, Anissa.
Thank you so much for joining and I'll leave it
at that. Guys. So if you found this this particular episode, Viable.
My biggest ask is just to share it, Share it
with the community, you know, rate it, and I'll leave
it at that until next time.
Speaker 1 (47:12):
Happy injecting. Thanks for tuning in to Medical Millionaire. Every week,
we're here to help you transform your practice into a thriving,
profitable venture, covering everything from marketing and patient bookings to mindset, workflow, automation,
and beyond. Whether you're just starting out, scaling up, optimizing operations,
(47:34):
or planning your exit strategy, this podcast is your go
to resource for success in the medical esthetics industry. It's
time to supercharge your practice and take action today. Share
this episode with a fellow entrepreneur, Rate the show, and
don't forget to click the link in the show notes
to access powerful tools and expert guidance at get dot
(47:56):
Growth ninety nine dot com, slash MM, and make sure
to tune into the next episode of Medical Millionaire
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