March 19, 2025 • 31 mins
Cameron discusses the critical importance of mindset for MedSpa owners. He emphasizes the transition from being a technician to a business owner, the need for a growth mindset, and strategies for overcoming fear and building confidence. The conversation also covers building a resilient team, understanding financial strategies, and the significance of effective marketing and branding in a competitive industry.
Listen In!
Thank you for listening to this episode of Medical Millionaire!
Takeaways:
Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"
Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs in
Medspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.
Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.
Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...
-Marketing
-CRM
-Patient Bookings
-Industry Trends Backed By Data
-EMR's
-Finance
-Sales
-Mindset
-Workflow Automation
-Technology
-Tech Stack
-Patient Retention
Learn how to take your Medical Aesthetics Practice from the following stages....
-Startup
-Growth
-Optimize
-Exit
Inquire Here:
http://get.growth99.com/mm/
Listen In!
Thank you for listening to this episode of Medical Millionaire!
Takeaways:
- Mindset is crucial for MedSpa owners.
- Transitioning from technician to business owner is essential.
- Overcoming fear builds confidence.
- A growth mindset is necessary for adapting to industry changes.
- Hiring with intention fosters a positive team culture.
- Charge what you're worth to reflect your expertise.
- Self-care is vital to prevent burnout.
- Authentic branding attracts ideal customers.
- Storytelling builds authority and trust.
- Investing in your business is key to long-term success.
Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"
Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs in
Medspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.
Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.
Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...
-Marketing
-CRM
-Patient Bookings
-Industry Trends Backed By Data
-EMR's
-Finance
-Sales
-Mindset
-Workflow Automation
-Technology
-Tech Stack
-Patient Retention
Learn how to take your Medical Aesthetics Practice from the following stages....
-Startup
-Growth
-Optimize
-Exit
Inquire Here:
http://get.growth99.com/mm/
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
You're listening to Medical Millionaire, your podcast for medspot owners,
medical aesthetics, cosmetics and elective wellness entrepreneurs. Each week, we
dive deep into powerful marketing strategies, proven scaling tactics, and
the secrets to attracting high end clients, all while staying
ahead of the latest industry trends. Join us as we
(00:25):
uncover insights from top industry leaders to help you boost revenue,
enhance patient satisfaction, and master the art of marketing your practice.
Hosted by Cameron Hemppill. With over a decade of experience
in the aesthetics industry, Cameron has supported thousands of practices
and providers, working with some of the biggest names, most
well respected brands, and elite industry thought leaders in the field.
(00:46):
If you're ready to level up your practice and become
a true medical millionaire, this is your podcast. Here's your host,
Cameron Handpill.
Speaker 2 (00:57):
Hey, what's up everybody? Cameron hemp Pill here your host
for Medical Millionaire. Thank you so much for taking the
time to tune into the podcast. Our goal is to
give incredible value and insight for practice owners. So if
you're thinking about opening a medspa, thinking about scaling your MEDSPA,
(01:17):
think about going to multiple locations. Maybe you are a
dentist bolting on aesthetics. You are a duram practice plastic
surgery practice, and I've looked at the data and realized,
holy cow, I need to attach a medical aesthetics practice
to my existing practice. All of these episodes that we create, guys,
they are one hundred percent designed for you and to
(01:39):
help take your practice to the next level. Guys, I
have worked with some of the most well respected brands,
practice owners names in the industry for over a decade.
I've seen practices thrive, I've seen practices close, I've seen
practices get acquired for significant checks, and I've a lot
(02:00):
of really cool people in the industry, very talented people
that have done incredible things. And I'm just honored to
be here and to help share any piece of information
that I can help you take you to the next level. Okay,
that's the entire purpose, guys, and I'm on a mission
(02:21):
to help as many practice owners as I possibly can
through these episodes of having guests on or just me
speaking and helping you. Guys, just fine tune any area
that you can and what I want to talk about
today is I'm going to get into mindset. We haven't
talked about mindset in quite some time, and I'm going
(02:41):
to go through eight specific key areas of mindset that
is going to take you to the next level. I
don't care if you're thinking about getting into this industry,
you're thinking about going from five hundred thousand to a million,
a million, to two million, seven million to ten. I
don't care where you're at in your journey. You are
(03:02):
going to be able to get valuable information from today's episode. Okay,
so let's jump into it. I want to talk about
the CEO mindset in the medspot industry and I want
you guys to start thinking about shifting from the technician
to the business owner. And I want to drill into that.
(03:23):
What do I mean by shifting from the technician to
business owner? A lot of us go to education resources.
We advanced our skill sets on our skill set. Okay,
your skill set. So if you are a world renowned injector,
or you want to become an injector, or you want
to become an esthetician, or you want to dive into wellness,
(03:46):
whatever it is, you by nature are a technician. You
are an expert and you need to start thinking about
becoming a business owner and what that looks like. So,
if you're going to open up a practice, yes you
have an area of expertise, Yes you need patients, Yes
you need a location, Yes you need marketing, Yes you
(04:08):
need all of the tools that are going to help
you fulfill the need to service the patient. But if
you find yourself just being stuck as the technician of
the one that's actually conducting the craft, you're going to
put yourself in a position to where you're going to
have these golden handcuffs and put you in a spot
to where you're not able to grow. So you need
(04:31):
to start thinking about it from a business owner standpoint.
You need to zoom out. Analyze your business, analyze your situation.
Where can you make improvements to make sure the business
is running effectively, highly productive? Know your numbers. We've talked
about this many times before. What technology are you using?
(04:52):
Are you reaching out to the industry to get expertise?
Are you going to conferences? Are you taking the time
in your early days before the sun comes up to
focus and operate your business versus just be the technician
in your business? Right, you need to zoom out, remove
yourself from day to day operations and look at your
(05:14):
business and analyze it and where are you taking it?
Do you have the right staff, do you have the
right comp plan, do you have the right people, Do
you have the right location, do you have the right services?
Are you in the right area? Where are things falling behind?
In every single business? I don't care if you're Apple Computers.
I don't care if you're Amazon. I don't care if
(05:34):
you're Nike, and I don't care if you're the best
medspot in town. There is always an area that can
be improved upon. And this is what the best CEOs do.
They continuously look to see where they can make improvements.
And that's what's going to be your job. The CEO mindset.
(05:55):
Become the business owner. Understand leadership versus management. What is
the difference between being a true leader versus being a manager?
You have to be able to have both. Being a
leader is somebody that has a vision, has a mission,
has a purpose and have the people want to follow you.
(06:18):
They want to join your squad because they look up
to you. They will listen to you. They know if
they surround themselves with you, they become a better person.
They feel good operating under your rooftop. They trust you,
they trust your voice, they trust your vision, they trust
your expertise. Do not let them down. Continue to lead
(06:43):
by example, continue to be the leader in your practice
day in and day out. And your job is to
help people that are within your sphere, your staff, your influence,
to help level them up. So if you're front desk person,
you don't know who they are, get to know them,
get to know who they are, what their goals are,
(07:04):
what their aspirations are, what their objectives are. If they
want to be the front desk person for the rest
of their life, great, help them become the best one
out there possible. But if eventually, if they want to
become an esthetician, maybe a practice owner, help them in
their journey. It's going to be so fulfilling to you
and they're going to want to stay with you because
they believe that you are the leader, you're the mentor,
(07:29):
and they can learn a lot from you. And it's
your purpose and vision to help lead them and put
them in a position of success. Okay, and then understand
versus management. Management has to do with process management, has
to do with hierarchy structure. Right, know, to delegate things
to specific people on your management team, how to build
(07:49):
out an org chart right, So leadership versus management extremely
extremely different. And make sure to understand those objectives the
important a vision and long term strategy. I think as
a as a practice owner, as an entrepreneur, I've been
guilty of this as well. Is you get stuck in
the daily emotional objective. Some days are great, some days
(08:15):
are bad. You have to know what your purpose is,
your mission, your why. Like if you ever find yourself
overwhelmed and you're like, you know what, I'm gonna throw
in the towel, I'm gonna sell it. In fact, I
was on a call recently with the practice owner, very
successful practice owner, and they hit me up. They said, Camp,
do you know anybody that can help me sell this thing?
I'm like, why are you wanting to sell?
Speaker 1 (08:33):
You?
Speaker 2 (08:33):
Guys are crushing it. Your utilization rates low, you know,
improve your marketing spend and you're going to look utilation
utilizations rate is going to go higher. Like we talked
about this like two weeks prior to me receiving this
phone call, and they're just kind of burnt out, and
I said, dude, go like take a thirty thousand foot view.
Zoom out sounds like you had a tough day, or
(08:54):
a tough week, or a tough month. Zoom out. Are
your patients happier? Are the patient's coming back? Like, being
an entrepreneur is hard, right, And if you don't understand
your why and your long term vision and you're able
to truly articulate that personally and to your team, take
the time to do that. It's extremely important. Being an
(09:14):
entrepreneur is not for everybody. And as a practice owner
and business owner, entrepreneurs are what you are. There's going
to be very difficult days, dark days, lonely days, sad days,
gloomy days. And then, like everybody that looks at you
through social media thinks you're just crushing it and you're
happy and your you know, life is going on, and
(09:35):
your family is great, and your practice is great, and
you're running this ad and you're that special and you
know you're in your car doing this like you're doing
all these incredible things. But I'm telling you, let's be
real here. Being an entrepreneur, a business owners lonely. That's
why they make convertible sports cars with two seats. It's
just you and maybe one other personal owner for the ride. Right, So,
(09:57):
like I get it, uderstand what that looks like and
have a long term strategy. If you've been in business
for a couple of years and you're doing a couple
million bucks, awesome, I love it. But what does this
look like in year three or four, year five, year six?
What is your exit strategy? You need to become more
sophisticated every single day as a business owner. Study the experts,
(10:24):
study the people who have done it. They want to
help you grow. So make sure to focus on a
long term strategy. Okay, moving over number two, Overcoming fear
and imposter syndrome. How to build confidence as a medspot
owner or injector. How do you build confidence?
Speaker 1 (10:42):
Guys?
Speaker 2 (10:43):
You build confidence by doing hard things, doing things that
you didn't think that you could do. Remember before you
could ride a bike and then all of a sudden,
like hopefully you had you know a parent or friend
or something who taught you how to ride a bike,
And now you just get on the bike and you
just write it. It's because you're confident that you know
how to ride the damn bike before you were scared.
It's the same thing with everything, right, Like I go around,
(11:06):
I speak at various conferences, and there's a you know,
it's look, you can get nervous or you can get
happy or whatever. But like I'm telling you, you have
to overcome fear. There is a true fear of like
public speaking. There's a fear of failure.
Speaker 1 (11:21):
There is a.
Speaker 2 (11:22):
Fear of doing like taking too much risk. Right, you
have to overcome that. You have to build confidence. What
I'm trying to say is you have to do hard things.
You have to continue to advance your skill sets. I
say it all the time. Go to conferences. Understand your network.
Your network is your net worth, no joke. The people
you know can open up so many doors. There is
(11:45):
consultants to help you in finance, in digital marketing, in consulting,
in M and A, in laser procurement, in location design.
Lean on the experts. They want to help you, right.
And so also like don't be afraid to fall in
(12:06):
your face and everything. When you do fall in your face,
I hope you do fall in your face because it's
going to knock some people out of the game. This
is a game. It's gonna but the ones that get
up and keep marching and like take it on the
chin and are like, wow, that was a learning event.
I learned from that. Those are the true winners, right,
(12:26):
and that's what builds like a true solid, confident person
as somebody who's been hit on the chin time and
time again and gets up and continues to march forward. Right. So,
so deal with industry competition without comparison. I think that's
a big one. There's always competition, and I see, like
(12:48):
you know, as practice owners, we have a tendency to
get on Instagram and like see what each other is doing.
And that's fine. Like you got to be aware but
be comfortable with who you are, right and and and
know that competition is always going to be there, and
that's that's that's fine, but demand is also there as well,
(13:09):
and it's up to you to continue to you know,
march on your mission instead of compare right and just
learning from those failures and setbacks. There isn't an entrepreneur
in this world that hasn't had a failure a setback,
and some people can't take it. And I think the
ones that can't take it are the ones that gave
(13:29):
up on their dream. They're the ones that maybe they
had somebody in their ears saying that you can't do it,
or it's already been done, or someone else did it,
or so and so is here, why aren't you there.
It's like there's a lot of naysayers out there, you know.
Like what's super interesting, guys, is a lot of people
want to see like close. People want to see you successful,
(13:50):
but they don't want to see you more successful than them.
Have you ever experienced that? I have for sure, Like
I've had true family members hey on me that like
once back in the day, like they love me. But
then once I got a little older, once I became
a little bit more successful, a little bit more successful,
I kept working on my goals and my ambition, kept
(14:11):
working and working and working. They're they're kind of developed
a little bit of a a couple, you know, just
just I wont mention names of family members that all
of a sudden, like would would tease me or or
would you know, have developed this weird hate syndrome towards me.
And ultimately it was because they're jealous. And they're not
(14:32):
jealous of me. They're jealous and they're mad at themselves
because everybody in this world is great. But maybe those
are the people that gave up on their dreams right,
and so you're going to be faced with that. This
(14:55):
podcast is sponsored by Growth ninety nine, the game changer
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today's fast paced world is no easy task. You've got
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to help you take your practice.
Speaker 1 (15:13):
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(15:37):
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(15:58):
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back to.
Speaker 2 (16:11):
The show, as you start to post on social media,
your videos, right of yourself, your face, your your your
your body. Like people can judge who gives a shit? Literally,
who gives a shit? You are who you are, and
(16:35):
you're on a mission. And the more you put yourself
out there in situations that scare you, the harder you become,
Like truly is the harder you become. And then you
eventually you just become unbreakable, you know, you become unbreakable
and that and like, this industry is cut throat, a
(16:55):
seventeen billion dollar industry, competition moving fast, things are changing,
things are adapting. You know, you got to be you
kind of have to be a badass right now. And
I know some of the ones that are tuning in
like you get it, right, Like you truly get it,
(17:16):
you know, and so continue to fight, continue to keep
going and build that confidence. All right, Let's pivot for
a sec. Let's talk about growth, mindset versus fixed. There's
some great books out there on this, guys, and it's
very important to continue to have a growth mindset in
this category because it's moving so fast and it's still
(17:38):
so early. Some of us think like, oh, I don't
you know opening up a medspa right now? Are a
medical aesthetics practice? It's saturated. I'm too late of the game.
So and so has already done it and built ten locations.
There is so much demand out there, so much demand
that you need to understand we're still very early, and
you need to be very open to the industry ends
(18:00):
that are changing, very open to that. Imagine if g
l P one, semi glue, Tycher, seppetite, this whole wellness
thing took off and and you decided, like you know,
fixed mindset, I'm not going to I'm not going to
do it. I'm not going to do it. I'm not
going to do it. And there may be people that
are out there for various reasons that haven't and whatever
(18:20):
that's on you, that's totally up to you. I don't care.
But for the ones that adapt, what I'm getting at
is the adaptability to trends. The ones that adapt quickly
are the ones that are going to rip the rewards
and they'll fail they'll fail fast and then they'll get
they'll get up and that goes back to your your
your confidence boost. Okay, So be super open to industry trends.
(18:44):
And this is why I think it's so important for
people to continue to go to conferences. Technology is changing,
treatment types are changing, products are changing, like things are
advancing quickly, and we have to be on top of
those trends, especially like on the digital marketing side and
artificial intelligence side, Like AI is real, it's not going anywhere,
(19:05):
and there is a lot of people in this world
that have a fixed mindset on AI. AI is basically
like the new Internet. There's this new change that's going
to take place for those of you that were born
between you know, nineteen eighty and nineteen ninety. I was
(19:27):
born in the middle of there, turned forty in a
couple days, by the way, jeez. But for the ones
that were born there, you know, we went to high
school without iPhones. You know, we didn't have iPhones, we
didn't have social media. Texting was annoying and weird. And
you know, imagine when the Internet came out, when Amazon
came out, when the iPhone came out. If we didn't adapt,
(19:48):
we would be well well behind this massive change of
AIS that's here. Get used to it, Get used to
the tools. Go Google learn how to use AI. Like
there is courses available now. In fact, I'm thinking about
building a course. But there are some wonderful tools out there,
(20:08):
like I was exploring one the other day called Gamma.
Gamma is amazing, claud is amazing, Perplexity is amazing. Obviously
chat GTP, but I think everybody thinks AI is chat GTP.
Gemini is another one. Like a lot of content creative
is out there. You can build products now, like there's
some super super cool stuffs coming. And that's another thing
(20:29):
I want you guys to just have a growth mindset
on and obviously like to the to the patient needs
and requirements, you know, you need to have a growth
mindset to make sure you're not getting stagnant and stale.
Think about brands that become stagnant and stale. Right, let
me see if I can come up with one really
quick in my in my head, something that just becomes stagnant,
(20:52):
stale and then just disappears. Geez, remember remember the if
you guys are back with I was born, Remember your bows,
Remember those those jeans I don't know why this one's
coming to my mind, but your bows, like they were
the coolest things to slice bread. These janes, we'd all
wear them where they go. You know, Like, I don't
(21:12):
know how fast how far you can take jeans, but
like the genes that I wear now are like stretchy,
you know, they're like comfortable, and they're like they're a
great cool technology and they almost like feels like joggers.
It's like feel like the jeans I wear now are
like a combination of like Lulu lemons and jeans. They're
like super comfortable. And maybe that's a lame example, but
you get where I'm getting at to where you know,
(21:34):
some people like, Okay, let's look at PowerPoint. PowerPoint is
going away. PowerPoint was pretty damn cool. Power Point's going
away like it already has like Canva basically replaced PowerPoint.
But now you both on Ai Canva. You know they
could be you know, gone here soon too, right, And
things are changing very very fast, So embrace innovation, especially
(21:57):
on the marketing and services side. The other thing I
want to touch on is building a very resilient MEDSPA
hire with intention and set team culture. Your team needs
to be excited to come to work and know what
the mission and objective is. If your mission and objective
(22:20):
is to do injectibles all day, you've missed the mark. Right,
It's got to be bigger than that. Like, we're changing lives.
We're changing lives. We're helping people build confidence and become
happier and actually make more money. Like you know what
I mean. Like, that's way more important than just the
daily activity. Is different than the mission. They need to
(22:43):
know why they're there for the mission. Okay, So higher
with intention, Be slow to hire and quick to fire. Okay.
Train and empower your employees with success. Make sure you
understand their goals, finance, health, hobbies, Know who they are,
(23:05):
and train them with the core understanding of what the
mission is so everybody is on the same page. Do
not give somebody a shitty complan that's not going to
fit within their lifestyle. It will never work. It's a
waste of everybody's time. Okay. How to handle difficult clients
and situations professionally. Emotions can come to the like, emotions
(23:27):
can get high in certain situations. Right, learn to respond
versus react. I see this on Google reviews. Sometimes I
got a one story review, Like, yeah, want to attack
and kill the lady. Take a deep breath, learn how
to respond versus react. Okay, big big one there, build
a resilient team. Okay, let's shift to money for a second. Pricing, profitability, abundance,
(23:53):
charging what you're worth and avoiding discount traps. Charge what
you're worth. You went to school, you're the ex you
have studied your craft, You've invest countless hours and money
and travel, and oh, my gosh, charge what you're worth.
I had a really awesome mentor once that always told me, Cam,
you'll always get paid what you negotiate, not what you're worth.
(24:16):
My gosh, it's brilliant and I think about that a lot.
So something that can pass on to you guys. Right,
so charge what you're worth, avoid discount traps. Hey, so
and so we'll do it for cheaper down the road. Well,
I'm telling you, maybe they're a better fit than we are. Like,
responding with that puts you in a position of expertise,
and obviously you can build on that. But you know,
(24:37):
also investing in your business without fear. If you believe
in yourself and you bet on yourself, you should invest
in your business without fear. Some people ask me, is
it worth it to build a new website? Is it
worth it to invest in SEO? Is it worth it
to run as? Is it worth it to be present
on social It's like my answer to that is, like, dude,
(24:57):
it's more expensive than not do than to do. If
you are not doing that, you've mentally decided to say
that you want to give patience to your competition. So yeah,
it's it's definitely worth it. And if you want, if
you're trying to invest in yourself and you trust yourself,
then you need to invest in your business, in your
business without fear, period and a story. Understand your numbers
(25:19):
revenue versus profit cash flow, and then I want to
build on that for a second, Like I don't think
there's enough talk about investing. And I'm not a CPA
that I've studied finance and money for a long long time.
But if you own a business that's spitting off profits,
(25:41):
you not only is it your responsibility to understand finance.
I've talked about that in other episodes, you need to
understand money. What is the purpose of money? Money is
a tool and if you're spitting off like more profits
than you need to. Maybe you should lower your ebadah
and you should go look to invest in more tools
(26:01):
to give yourself more time back. But if you're spinning
off profits and you're comfortable with the profits, what are
you doing with those profits If you're just putting them
in like a piggy bank and like a bank that's
like paying you no interest, Like that's a bad place
to put money. If you're putting them into like a
high yield savings return, that's I think it's spent money
markets like anywhere from four to five percent dropped a
(26:22):
little bit, Okay, that's decent. But like in the past,
you know, fifty years the S and P five hundred
has produced a fifteen percent return. Okay, So you've now
decided that you want to take ten percent less on
your money, right, maybe it's time to buy a building.
Maybe it's time to buy a piece of real estate
that produces income. Right, Because there will be an end
(26:43):
date on your journey here, whether it's a year from now,
ten years, twenty years, whatever it is, there will be
an end date. And if you're spinning off profits, you
it's your responsibility to understand money and where are you
going to deploy those profits. And I'm a big fan
of producing income assets that produce cash, right, And maybe
(27:05):
that's a laser. Maybe that's something that's going to produce
your high margin. Like yeah, let's take the profits by
that laser. That's going to like produce a thirty percent
cash on cash return. Like proof love those numbers. Let's go,
you know, study money, study finance, very very very important. Okay,
study your client's mindset. Understand consumer psychology. How do you
(27:26):
overcome objectives without feeling sales y? Educating clients versus like
pitching them, you know, build trust in long term relationships.
So understanding your client's mindset, like like, go read a
sales book, Go read how to negotiate, Go to Terry
Ross's for as summit. You're you are the expert. People
(27:48):
want to be educated versus sold. You know, very important.
You understand consumer psychology. Time management, this is like one
of the biggest ones to avoid burnout. Setting boundaries is
a medspot owner. You're not always working, You're not always
texting your clients. Set boundaries. When are you open, when
do you close? You know, delegate and automate you know,
(28:11):
certain tasks and objectives and responsibilities very important. Prioritize self
care to prevent exhaustion. You need a break as a
business owner. Take the vacation, Go sit on the beach,
go for a walk, Go get a massage, Go sit
in the sonic, go work out, Go take a nap.
(28:32):
You know, like you have to recharge in order to
produce a sharp brain. Yeah. And the last one, last,
but not least, of course, is the marketing mindset. How
to stand out of a crowded market. This is a
crowded market, guys, but there is demand. Demand is outpacing
the competition. So you need to have an authentic brand
(28:57):
that attracts your icp ideal customer profile, authentic brand, and
drill in on that brand identity like you wouldn't believe.
You need to do that every single day. Your social
your posts, like all of that stuff who you are
and what you represent, what you stand for. You will
build your exact clients that you want to see. Content creation, storytelling,
(29:21):
build authority. If you have credentials that people don't know about,
you need to tell everybody through the social channels. You
need to put on your website, like people need to
know who you are, how long you've been in practice.
How many patients you service, what your attention rate is,
what you stand for. Talk about your journey, talk about
your expertise. Have your customers talk about how much you
(29:42):
have changed their lives. Build a proof social proof, proof
social testimonials, before and afters photos. I see lots of
before and afters and they're great. I do not see
enough video testimonials, like I would do that so hard
this year. If I was a METSPA owner having my
(30:04):
clients like give me, if my goal was to get
like two stories a month, you'll have twenty four, you know,
before the end of the year, right, So I'll leave
it at that. This is mindset driven today. Guys. Thank
you so much for taking the time. And if you
found this content viable, this episode viable, please share it.
(30:24):
We want to touch as many practice owners as we
possibly can or potential practice owners. Share it. Guys, I
appreciate you. I love you. Until next time. Happy injecting.
Speaker 1 (30:37):
Thanks for tuning in to Medical Millionaire every week. We're
here to help you transform your practice into a thriving,
profitable venture, covering everything from marketing and patient bookings to mindset, workflow, automation,
and beyond. Whether you're just starting out, scaling up, optimizing operations,
or planning your exit strategy, this podcast is your go
(31:00):
to resource for success in the medical esthetics industry. It's
time to supercharge your practice and take action today. Share
this episode with a fellow entrepreneur, Rate the show, and
don't forget to click the link in the show notes
to access powerful tools and expert guidance at get dot
growth ninety nine dot com, slash MM, and make sure
(31:22):
to tune into the next episode. A Medical Millionaire
You're listening to Medical Millionaire, your podcast for medspot owners,
medical aesthetics, cosmetics and elective wellness entrepreneurs. Each week, we
dive deep into powerful marketing strategies, proven scaling tactics, and
the secrets to attracting high end clients, all while staying
ahead of the latest industry trends. Join us as we
(00:25):
uncover insights from top industry leaders to help you boost revenue,
enhance patient satisfaction, and master the art of marketing your practice.
Hosted by Cameron Hemppill. With over a decade of experience
in the aesthetics industry, Cameron has supported thousands of practices
and providers, working with some of the biggest names, most
well respected brands, and elite industry thought leaders in the field.
(00:46):
If you're ready to level up your practice and become
a true medical millionaire, this is your podcast. Here's your host,
Cameron Handpill.
Speaker 2 (00:57):
Hey, what's up everybody? Cameron hemp Pill here your host
for Medical Millionaire. Thank you so much for taking the
time to tune into the podcast. Our goal is to
give incredible value and insight for practice owners. So if
you're thinking about opening a medspa, thinking about scaling your MEDSPA,
(01:17):
think about going to multiple locations. Maybe you are a
dentist bolting on aesthetics. You are a duram practice plastic
surgery practice, and I've looked at the data and realized,
holy cow, I need to attach a medical aesthetics practice
to my existing practice. All of these episodes that we create, guys,
they are one hundred percent designed for you and to
(01:39):
help take your practice to the next level. Guys, I
have worked with some of the most well respected brands,
practice owners names in the industry for over a decade.
I've seen practices thrive, I've seen practices close, I've seen
practices get acquired for significant checks, and I've a lot
(02:00):
of really cool people in the industry, very talented people
that have done incredible things. And I'm just honored to
be here and to help share any piece of information
that I can help you take you to the next level. Okay,
that's the entire purpose, guys, and I'm on a mission
(02:21):
to help as many practice owners as I possibly can
through these episodes of having guests on or just me
speaking and helping you. Guys, just fine tune any area
that you can and what I want to talk about
today is I'm going to get into mindset. We haven't
talked about mindset in quite some time, and I'm going
(02:41):
to go through eight specific key areas of mindset that
is going to take you to the next level. I
don't care if you're thinking about getting into this industry,
you're thinking about going from five hundred thousand to a million,
a million, to two million, seven million to ten. I
don't care where you're at in your journey. You are
(03:02):
going to be able to get valuable information from today's episode. Okay,
so let's jump into it. I want to talk about
the CEO mindset in the medspot industry and I want
you guys to start thinking about shifting from the technician
to the business owner. And I want to drill into that.
(03:23):
What do I mean by shifting from the technician to
business owner? A lot of us go to education resources.
We advanced our skill sets on our skill set. Okay,
your skill set. So if you are a world renowned injector,
or you want to become an injector, or you want
to become an esthetician, or you want to dive into wellness,
(03:46):
whatever it is, you by nature are a technician. You
are an expert and you need to start thinking about
becoming a business owner and what that looks like. So,
if you're going to open up a practice, yes you
have an area of expertise, Yes you need patients, Yes
you need a location, Yes you need marketing, Yes you
(04:08):
need all of the tools that are going to help
you fulfill the need to service the patient. But if
you find yourself just being stuck as the technician of
the one that's actually conducting the craft, you're going to
put yourself in a position to where you're going to
have these golden handcuffs and put you in a spot
to where you're not able to grow. So you need
(04:31):
to start thinking about it from a business owner standpoint.
You need to zoom out. Analyze your business, analyze your situation.
Where can you make improvements to make sure the business
is running effectively, highly productive? Know your numbers. We've talked
about this many times before. What technology are you using?
(04:52):
Are you reaching out to the industry to get expertise?
Are you going to conferences? Are you taking the time
in your early days before the sun comes up to
focus and operate your business versus just be the technician
in your business? Right, you need to zoom out, remove
yourself from day to day operations and look at your
(05:14):
business and analyze it and where are you taking it?
Do you have the right staff, do you have the
right comp plan, do you have the right people, Do
you have the right location, do you have the right services?
Are you in the right area? Where are things falling behind?
In every single business? I don't care if you're Apple Computers.
I don't care if you're Amazon. I don't care if
(05:34):
you're Nike, and I don't care if you're the best
medspot in town. There is always an area that can
be improved upon. And this is what the best CEOs do.
They continuously look to see where they can make improvements.
And that's what's going to be your job. The CEO mindset.
(05:55):
Become the business owner. Understand leadership versus management. What is
the difference between being a true leader versus being a manager?
You have to be able to have both. Being a
leader is somebody that has a vision, has a mission,
has a purpose and have the people want to follow you.
(06:18):
They want to join your squad because they look up
to you. They will listen to you. They know if
they surround themselves with you, they become a better person.
They feel good operating under your rooftop. They trust you,
they trust your voice, they trust your vision, they trust
your expertise. Do not let them down. Continue to lead
(06:43):
by example, continue to be the leader in your practice
day in and day out. And your job is to
help people that are within your sphere, your staff, your influence,
to help level them up. So if you're front desk person,
you don't know who they are, get to know them,
get to know who they are, what their goals are,
(07:04):
what their aspirations are, what their objectives are. If they
want to be the front desk person for the rest
of their life, great, help them become the best one
out there possible. But if eventually, if they want to
become an esthetician, maybe a practice owner, help them in
their journey. It's going to be so fulfilling to you
and they're going to want to stay with you because
they believe that you are the leader, you're the mentor,
(07:29):
and they can learn a lot from you. And it's
your purpose and vision to help lead them and put
them in a position of success. Okay, and then understand
versus management. Management has to do with process management, has
to do with hierarchy structure. Right, know, to delegate things
to specific people on your management team, how to build
(07:49):
out an org chart right, So leadership versus management extremely
extremely different. And make sure to understand those objectives the
important a vision and long term strategy. I think as
a as a practice owner, as an entrepreneur, I've been
guilty of this as well. Is you get stuck in
the daily emotional objective. Some days are great, some days
(08:15):
are bad. You have to know what your purpose is,
your mission, your why. Like if you ever find yourself
overwhelmed and you're like, you know what, I'm gonna throw
in the towel, I'm gonna sell it. In fact, I
was on a call recently with the practice owner, very
successful practice owner, and they hit me up. They said, Camp,
do you know anybody that can help me sell this thing?
I'm like, why are you wanting to sell?
Speaker 1 (08:33):
You?
Speaker 2 (08:33):
Guys are crushing it. Your utilization rates low, you know,
improve your marketing spend and you're going to look utilation
utilizations rate is going to go higher. Like we talked
about this like two weeks prior to me receiving this
phone call, and they're just kind of burnt out, and
I said, dude, go like take a thirty thousand foot view.
Zoom out sounds like you had a tough day, or
(08:54):
a tough week, or a tough month. Zoom out. Are
your patients happier? Are the patient's coming back? Like, being
an entrepreneur is hard, right, And if you don't understand
your why and your long term vision and you're able
to truly articulate that personally and to your team, take
the time to do that. It's extremely important. Being an
(09:14):
entrepreneur is not for everybody. And as a practice owner
and business owner, entrepreneurs are what you are. There's going
to be very difficult days, dark days, lonely days, sad days,
gloomy days. And then, like everybody that looks at you
through social media thinks you're just crushing it and you're
happy and your you know, life is going on, and
(09:35):
your family is great, and your practice is great, and
you're running this ad and you're that special and you
know you're in your car doing this like you're doing
all these incredible things. But I'm telling you, let's be
real here. Being an entrepreneur, a business owners lonely. That's
why they make convertible sports cars with two seats. It's
just you and maybe one other personal owner for the ride. Right, So,
(09:57):
like I get it, uderstand what that looks like and
have a long term strategy. If you've been in business
for a couple of years and you're doing a couple
million bucks, awesome, I love it. But what does this
look like in year three or four, year five, year six?
What is your exit strategy? You need to become more
sophisticated every single day as a business owner. Study the experts,
(10:24):
study the people who have done it. They want to
help you grow. So make sure to focus on a
long term strategy. Okay, moving over number two, Overcoming fear
and imposter syndrome. How to build confidence as a medspot
owner or injector. How do you build confidence?
Speaker 1 (10:42):
Guys?
Speaker 2 (10:43):
You build confidence by doing hard things, doing things that
you didn't think that you could do. Remember before you
could ride a bike and then all of a sudden,
like hopefully you had you know a parent or friend
or something who taught you how to ride a bike,
And now you just get on the bike and you
just write it. It's because you're confident that you know
how to ride the damn bike before you were scared.
It's the same thing with everything, right, Like I go around,
(11:06):
I speak at various conferences, and there's a you know,
it's look, you can get nervous or you can get
happy or whatever. But like I'm telling you, you have
to overcome fear. There is a true fear of like
public speaking. There's a fear of failure.
Speaker 1 (11:21):
There is a.
Speaker 2 (11:22):
Fear of doing like taking too much risk. Right, you
have to overcome that. You have to build confidence. What
I'm trying to say is you have to do hard things.
You have to continue to advance your skill sets. I
say it all the time. Go to conferences. Understand your network.
Your network is your net worth, no joke. The people
you know can open up so many doors. There is
(11:45):
consultants to help you in finance, in digital marketing, in consulting,
in M and A, in laser procurement, in location design.
Lean on the experts. They want to help you, right.
And so also like don't be afraid to fall in
(12:06):
your face and everything. When you do fall in your face,
I hope you do fall in your face because it's
going to knock some people out of the game. This
is a game. It's gonna but the ones that get
up and keep marching and like take it on the
chin and are like, wow, that was a learning event.
I learned from that. Those are the true winners, right,
(12:26):
and that's what builds like a true solid, confident person
as somebody who's been hit on the chin time and
time again and gets up and continues to march forward. Right. So,
so deal with industry competition without comparison. I think that's
a big one. There's always competition, and I see, like
(12:48):
you know, as practice owners, we have a tendency to
get on Instagram and like see what each other is doing.
And that's fine. Like you got to be aware but
be comfortable with who you are, right and and and
know that competition is always going to be there, and
that's that's that's fine, but demand is also there as well,
(13:09):
and it's up to you to continue to you know,
march on your mission instead of compare right and just
learning from those failures and setbacks. There isn't an entrepreneur
in this world that hasn't had a failure a setback,
and some people can't take it. And I think the
ones that can't take it are the ones that gave
(13:29):
up on their dream. They're the ones that maybe they
had somebody in their ears saying that you can't do it,
or it's already been done, or someone else did it,
or so and so is here, why aren't you there.
It's like there's a lot of naysayers out there, you know.
Like what's super interesting, guys, is a lot of people
want to see like close. People want to see you successful,
(13:50):
but they don't want to see you more successful than them.
Have you ever experienced that? I have for sure, Like
I've had true family members hey on me that like
once back in the day, like they love me. But
then once I got a little older, once I became
a little bit more successful, a little bit more successful,
I kept working on my goals and my ambition, kept
(14:11):
working and working and working. They're they're kind of developed
a little bit of a a couple, you know, just
just I wont mention names of family members that all
of a sudden, like would would tease me or or
would you know, have developed this weird hate syndrome towards me.
And ultimately it was because they're jealous. And they're not
(14:32):
jealous of me. They're jealous and they're mad at themselves
because everybody in this world is great. But maybe those
are the people that gave up on their dreams right,
and so you're going to be faced with that. This
(14:55):
podcast is sponsored by Growth ninety nine, the game changer
your medspot has been waiting for. Running a business in
today's fast paced world is no easy task. You've got
patience to care for, a team to lead, and a
brand to grow. But what if you had a partner
to help you take your practice.
Speaker 1 (15:13):
To the next level. That's where Growth ninety nine comes in.
Growth ninety nine is an all in one digital marketing
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(15:37):
or giving you the tools to attract and retain loyal clients,
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Let growth ninety nine help you make it happen. Now
back to.
Speaker 2 (16:11):
The show, as you start to post on social media,
your videos, right of yourself, your face, your your your
your body. Like people can judge who gives a shit? Literally,
who gives a shit? You are who you are, and
(16:35):
you're on a mission. And the more you put yourself
out there in situations that scare you, the harder you become,
Like truly is the harder you become. And then you
eventually you just become unbreakable, you know, you become unbreakable
and that and like, this industry is cut throat, a
(16:55):
seventeen billion dollar industry, competition moving fast, things are changing,
things are adapting. You know, you got to be you
kind of have to be a badass right now. And
I know some of the ones that are tuning in
like you get it, right, Like you truly get it,
(17:16):
you know, and so continue to fight, continue to keep
going and build that confidence. All right, Let's pivot for
a sec. Let's talk about growth, mindset versus fixed. There's
some great books out there on this, guys, and it's
very important to continue to have a growth mindset in
this category because it's moving so fast and it's still
(17:38):
so early. Some of us think like, oh, I don't
you know opening up a medspa right now? Are a
medical aesthetics practice? It's saturated. I'm too late of the game.
So and so has already done it and built ten locations.
There is so much demand out there, so much demand
that you need to understand we're still very early, and
you need to be very open to the industry ends
(18:00):
that are changing, very open to that. Imagine if g
l P one, semi glue, Tycher, seppetite, this whole wellness
thing took off and and you decided, like you know,
fixed mindset, I'm not going to I'm not going to
do it. I'm not going to do it. I'm not
going to do it. And there may be people that
are out there for various reasons that haven't and whatever
(18:20):
that's on you, that's totally up to you. I don't care.
But for the ones that adapt, what I'm getting at
is the adaptability to trends. The ones that adapt quickly
are the ones that are going to rip the rewards
and they'll fail they'll fail fast and then they'll get
they'll get up and that goes back to your your
your confidence boost. Okay, So be super open to industry trends.
(18:44):
And this is why I think it's so important for
people to continue to go to conferences. Technology is changing,
treatment types are changing, products are changing, like things are
advancing quickly, and we have to be on top of
those trends, especially like on the digital marketing side and
artificial intelligence side, Like AI is real, it's not going anywhere,
(19:05):
and there is a lot of people in this world
that have a fixed mindset on AI. AI is basically
like the new Internet. There's this new change that's going
to take place for those of you that were born
between you know, nineteen eighty and nineteen ninety. I was
(19:27):
born in the middle of there, turned forty in a
couple days, by the way, jeez. But for the ones
that were born there, you know, we went to high
school without iPhones. You know, we didn't have iPhones, we
didn't have social media. Texting was annoying and weird. And
you know, imagine when the Internet came out, when Amazon
came out, when the iPhone came out. If we didn't adapt,
(19:48):
we would be well well behind this massive change of
AIS that's here. Get used to it, Get used to
the tools. Go Google learn how to use AI. Like
there is courses available now. In fact, I'm thinking about
building a course. But there are some wonderful tools out there,
(20:08):
like I was exploring one the other day called Gamma.
Gamma is amazing, claud is amazing, Perplexity is amazing. Obviously
chat GTP, but I think everybody thinks AI is chat GTP.
Gemini is another one. Like a lot of content creative
is out there. You can build products now, like there's
some super super cool stuffs coming. And that's another thing
(20:29):
I want you guys to just have a growth mindset
on and obviously like to the to the patient needs
and requirements, you know, you need to have a growth
mindset to make sure you're not getting stagnant and stale.
Think about brands that become stagnant and stale. Right, let
me see if I can come up with one really
quick in my in my head, something that just becomes stagnant,
(20:52):
stale and then just disappears. Geez, remember remember the if
you guys are back with I was born, Remember your bows,
Remember those those jeans I don't know why this one's
coming to my mind, but your bows, like they were
the coolest things to slice bread. These janes, we'd all
wear them where they go. You know, Like, I don't
(21:12):
know how fast how far you can take jeans, but
like the genes that I wear now are like stretchy,
you know, they're like comfortable, and they're like they're a
great cool technology and they almost like feels like joggers.
It's like feel like the jeans I wear now are
like a combination of like Lulu lemons and jeans. They're
like super comfortable. And maybe that's a lame example, but
you get where I'm getting at to where you know,
(21:34):
some people like, Okay, let's look at PowerPoint. PowerPoint is
going away. PowerPoint was pretty damn cool. Power Point's going
away like it already has like Canva basically replaced PowerPoint.
But now you both on Ai Canva. You know they
could be you know, gone here soon too, right, And
things are changing very very fast, So embrace innovation, especially
(21:57):
on the marketing and services side. The other thing I
want to touch on is building a very resilient MEDSPA
hire with intention and set team culture. Your team needs
to be excited to come to work and know what
the mission and objective is. If your mission and objective
(22:20):
is to do injectibles all day, you've missed the mark. Right,
It's got to be bigger than that. Like, we're changing lives.
We're changing lives. We're helping people build confidence and become
happier and actually make more money. Like you know what
I mean. Like, that's way more important than just the
daily activity. Is different than the mission. They need to
(22:43):
know why they're there for the mission. Okay, So higher
with intention, Be slow to hire and quick to fire. Okay.
Train and empower your employees with success. Make sure you
understand their goals, finance, health, hobbies, Know who they are,
(23:05):
and train them with the core understanding of what the
mission is so everybody is on the same page. Do
not give somebody a shitty complan that's not going to
fit within their lifestyle. It will never work. It's a
waste of everybody's time. Okay. How to handle difficult clients
and situations professionally. Emotions can come to the like, emotions
(23:27):
can get high in certain situations. Right, learn to respond
versus react. I see this on Google reviews. Sometimes I
got a one story review, Like, yeah, want to attack
and kill the lady. Take a deep breath, learn how
to respond versus react. Okay, big big one there, build
a resilient team. Okay, let's shift to money for a second. Pricing, profitability, abundance,
(23:53):
charging what you're worth and avoiding discount traps. Charge what
you're worth. You went to school, you're the ex you
have studied your craft, You've invest countless hours and money
and travel, and oh, my gosh, charge what you're worth.
I had a really awesome mentor once that always told me, Cam,
you'll always get paid what you negotiate, not what you're worth.
(24:16):
My gosh, it's brilliant and I think about that a lot.
So something that can pass on to you guys. Right,
so charge what you're worth, avoid discount traps. Hey, so
and so we'll do it for cheaper down the road. Well,
I'm telling you, maybe they're a better fit than we are. Like,
responding with that puts you in a position of expertise,
and obviously you can build on that. But you know,
(24:37):
also investing in your business without fear. If you believe
in yourself and you bet on yourself, you should invest
in your business without fear. Some people ask me, is
it worth it to build a new website? Is it
worth it to invest in SEO? Is it worth it
to run as? Is it worth it to be present
on social It's like my answer to that is, like, dude,
(24:57):
it's more expensive than not do than to do. If
you are not doing that, you've mentally decided to say
that you want to give patience to your competition. So yeah,
it's it's definitely worth it. And if you want, if
you're trying to invest in yourself and you trust yourself,
then you need to invest in your business, in your
business without fear, period and a story. Understand your numbers
(25:19):
revenue versus profit cash flow, and then I want to
build on that for a second, Like I don't think
there's enough talk about investing. And I'm not a CPA
that I've studied finance and money for a long long time.
But if you own a business that's spitting off profits,
(25:41):
you not only is it your responsibility to understand finance.
I've talked about that in other episodes, you need to
understand money. What is the purpose of money? Money is
a tool and if you're spitting off like more profits
than you need to. Maybe you should lower your ebadah
and you should go look to invest in more tools
(26:01):
to give yourself more time back. But if you're spinning
off profits and you're comfortable with the profits, what are
you doing with those profits If you're just putting them
in like a piggy bank and like a bank that's
like paying you no interest, Like that's a bad place
to put money. If you're putting them into like a
high yield savings return, that's I think it's spent money
markets like anywhere from four to five percent dropped a
(26:22):
little bit, Okay, that's decent. But like in the past,
you know, fifty years the S and P five hundred
has produced a fifteen percent return. Okay, So you've now
decided that you want to take ten percent less on
your money, right, maybe it's time to buy a building.
Maybe it's time to buy a piece of real estate
that produces income. Right, Because there will be an end
(26:43):
date on your journey here, whether it's a year from now,
ten years, twenty years, whatever it is, there will be
an end date. And if you're spinning off profits, you
it's your responsibility to understand money and where are you
going to deploy those profits. And I'm a big fan
of producing income assets that produce cash, right, And maybe
(27:05):
that's a laser. Maybe that's something that's going to produce
your high margin. Like yeah, let's take the profits by
that laser. That's going to like produce a thirty percent
cash on cash return. Like proof love those numbers. Let's go,
you know, study money, study finance, very very very important. Okay,
study your client's mindset. Understand consumer psychology. How do you
(27:26):
overcome objectives without feeling sales y? Educating clients versus like
pitching them, you know, build trust in long term relationships.
So understanding your client's mindset, like like, go read a
sales book, Go read how to negotiate, Go to Terry
Ross's for as summit. You're you are the expert. People
(27:48):
want to be educated versus sold. You know, very important.
You understand consumer psychology. Time management, this is like one
of the biggest ones to avoid burnout. Setting boundaries is
a medspot owner. You're not always working, You're not always
texting your clients. Set boundaries. When are you open, when
do you close? You know, delegate and automate you know,
(28:11):
certain tasks and objectives and responsibilities very important. Prioritize self
care to prevent exhaustion. You need a break as a
business owner. Take the vacation, Go sit on the beach,
go for a walk, Go get a massage, Go sit
in the sonic, go work out, Go take a nap.
(28:32):
You know, like you have to recharge in order to
produce a sharp brain. Yeah. And the last one, last,
but not least, of course, is the marketing mindset. How
to stand out of a crowded market. This is a
crowded market, guys, but there is demand. Demand is outpacing
the competition. So you need to have an authentic brand
(28:57):
that attracts your icp ideal customer profile, authentic brand, and
drill in on that brand identity like you wouldn't believe.
You need to do that every single day. Your social
your posts, like all of that stuff who you are
and what you represent, what you stand for. You will
build your exact clients that you want to see. Content creation, storytelling,
(29:21):
build authority. If you have credentials that people don't know about,
you need to tell everybody through the social channels. You
need to put on your website, like people need to
know who you are, how long you've been in practice.
How many patients you service, what your attention rate is,
what you stand for. Talk about your journey, talk about
your expertise. Have your customers talk about how much you
(29:42):
have changed their lives. Build a proof social proof, proof
social testimonials, before and afters photos. I see lots of
before and afters and they're great. I do not see
enough video testimonials, like I would do that so hard
this year. If I was a METSPA owner having my
(30:04):
clients like give me, if my goal was to get
like two stories a month, you'll have twenty four, you know,
before the end of the year, right, So I'll leave
it at that. This is mindset driven today. Guys. Thank
you so much for taking the time. And if you
found this content viable, this episode viable, please share it.
(30:24):
We want to touch as many practice owners as we
possibly can or potential practice owners. Share it. Guys, I
appreciate you. I love you. Until next time. Happy injecting.
Speaker 1 (30:37):
Thanks for tuning in to Medical Millionaire every week. We're
here to help you transform your practice into a thriving,
profitable venture, covering everything from marketing and patient bookings to mindset, workflow, automation,
and beyond. Whether you're just starting out, scaling up, optimizing operations,
or planning your exit strategy, this podcast is your go
(31:00):
to resource for success in the medical esthetics industry. It's
time to supercharge your practice and take action today. Share
this episode with a fellow entrepreneur, Rate the show, and
don't forget to click the link in the show notes
to access powerful tools and expert guidance at get dot
growth ninety nine dot com, slash MM, and make sure
(31:22):
to tune into the next episode. A Medical Millionaire
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