April 23, 2025 • 33 mins
Cameron discusses the essential elements of running a successful medical practice. He emphasizes the importance of treating practices like businesses, understanding the deeper motivations behind patient care, and the transformative impact of aesthetic services. He shares insights on building emotional connections with patients, effective communication strategies, and the need for a sustainable business model that prioritizes patient experience. He concludes with a forward-looking perspective on the growth potential of the aesthetic industry.
Listen In!
Thank you for listening to this episode of Medical Millionaire!
Takeaways:
Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"
Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs in
Medspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.
Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.
Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...
-Marketing
-CRM
-Patient Bookings
-Industry Trends Backed By Data
-EMR's
-Finance
-Sales
-Mindset
-Workflow Automation
-Technology
-Tech Stack
-Patient Retention
Learn how to take your Medical Aesthetics Practice from the following stages....
-Startup
-Growth
-Optimize
-Exit
Inquire Here:
http://get.growth99.com/mm/
Listen In!
Thank you for listening to this episode of Medical Millionaire!
Takeaways:
- Every practice must be run like a business.
- Understanding your 'why' is crucial for success.
- You're not just selling services; you're selling transformation.
- Practice owners are artists, creating life-changing results.
- Burnout is a real challenge for entrepreneurs.
- Every patient interaction is a chance to build emotional connections.
- Effective communication is key to patient retention.
- A sustainable business model is essential for growth.
- The aesthetic industry is poised for significant growth.
- Helping patients should be the primary motivation.
Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"
Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs in
Medspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.
Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.
Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...
-Marketing
-CRM
-Patient Bookings
-Industry Trends Backed By Data
-EMR's
-Finance
-Sales
-Mindset
-Workflow Automation
-Technology
-Tech Stack
-Patient Retention
Learn how to take your Medical Aesthetics Practice from the following stages....
-Startup
-Growth
-Optimize
-Exit
Inquire Here:
http://get.growth99.com/mm/
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
You're listening to Medical Millionaire, your podcast for medspot owners,
medical aesthetics, cosmetics and elective wellness entrepreneurs. Each week, we
dive deep into powerful marketing strategies, proven scaling tactics, and
the secrets to attracting high end clients, all while staying
ahead of the latest industry trends. Join us as we
(00:25):
uncover insights from top industry leaders to help you boost revenue,
enhance patient satisfaction, and master the art of marketing your practice.
Hosted by Cameron Hemppill. With over a decade of experience
in the aesthetics industry, Cameron has supported thousands of practices
and providers, working with some of the biggest names, most
well respected brands, and elite industry thought leaders in the field.
(00:46):
If you're ready to level up your practice and become
a true medical millionaire, this is your podcast. Here's your host,
Cameron Handpill.
Speaker 2 (00:57):
Hey, what's up everybody? Cam hemp Pill here your host
for the Medical Millionaire podcast. Thank you so much for
taking the time to tune in. My entire purpose is
to help bring you value, valuable content that's going to
help take your practice to the next level. Every single
practice needs to be ran like a business. I still
(01:19):
see it today where practices are not using effective marketing strategies,
CRM tools, EMR tools, online booking systems, creative financing applications
and they're wondering why things are not working. I see
them kind of running a practice instead of going all in.
(01:40):
And then I see the ones that have gone all in,
and they are the ones that are taking market share.
They're the ones that are here to stay because those
are the ones that actually show up. These practice owners
that take their practice serious. They are the entrepreneurs with tenacity,
with grit, and they are determined to be successful. And
(02:00):
the beauty about it, guys, is the ones that are
successful are the ones that have the ability to deliver
value to the marketplace so your consumer, your patient can
see transformation and see that's what it's about. You, guys,
have to understand why you are a practice owner, why
(02:21):
you are in business. Understand your why, because I'm telling
you right now, as an entrepreneur, you're going to have
shitty days. You're going to have long days, You're going
to have an employee that bails on you. You're going
to go hire a provider, an injector, and they're going
to leave. They're going to leave, and they're going to
go open up their own practice. I've seen it happen
(02:41):
one hundred times, guys, and you need to know how
to face those challenges when they happen. Even though you think, well,
it's not going to happen to me because I'm going
to get all my ducks in a row and get
all the contracts and not competes and all that stuff.
I'm telling you you need to be prepared forever. Ever,
you don't know what it's like to be at the
(03:05):
top until you're at the top. It's extremely lonely, extremely lonely.
You're the one driving the ship. You're the one waking
up early. You're the one responding back to patient DMS
or patient emails or patient tech messages until you have
the ability to delegate those objectives to other team members.
Like being an entrepreneur, year one as a practice owner
(03:30):
is much different than you're two, three, four, and five.
If you have taken the time to implement strategies, techniques,
understand marketing, understand sales channels, understand technology stacks, and ultimately
understand your benchmarks financing and how to position yourself in
(03:51):
the marketplace to have a true value proposition that separates
you from the pack. Being a practice owner extremely challenging,
extremely challenging. And I have so much respect for practice
owners because you guys are artists. You guys are artists
at your core. You have the ability to look at
(04:12):
a human figure and make it look better, give it
a result, give somebody transformation, give somebody something, give them hope.
That's that's what you're really selling. And I think that
a lot of times practice owners get caught up of
selling services, selling treatments. You get selling products, selling skincare,
(04:35):
selling injectibles, selling like that's not what you're selling. You're
not selling that, guys. Okay, that is the solution to
make the transformation happen, right, And I think a lot
of times we get caught up as entrepreneurs just focus
on what we're selling. We have to get the nice,
you know, shiny new laser that came out. Everybody's migrating
(04:58):
from this neurotoxin to that talks and so I need
to jump on the bandwagon.
Speaker 1 (05:03):
Guys.
Speaker 2 (05:03):
At the end of the day, it doesn't really matter
what neurotalksin you're using, does it? Like I know, like
the efficacy of specific products from a clinical standpoint is
going to deliver different results, and that's on you. You're
the provider, you're the artist. But my point is, you're
not selling neurotoxins. You're selling freedom, You're selling hope, You're
(05:29):
selling transformation. You're at the end of the day, guys,
you're changing lives. You're changing families, lives, You're changing like
the internal conception of someone's belief in their soul. Like,
this is serious shit. And that's why I have so
much respect for you, because I think some of you like, maybe, like,
let's just take a step outside of being a practice owner. Oh,
(05:51):
I own a medspot. It's it's cute and it's like
fun for Instagram, Like some people can look at that
from the outside in, but really, when you break it down,
you're freaking Picasso's Like you guys are like Leonardo da
Vinci's right, and it's it's it's it's more than that,
because when you sculpt the art around transformation in somebody's soul, sure,
(06:16):
that's one component, but the emotion, the emotional attraction that
you are delivering to these patients, it's freaking life changing.
I know that these patients that go see you and
truly get transformation, they end up feeling better about themselves.
They have a better family, they make more money, they
(06:38):
show up better, They probably start going to the gym more,
they probably start eating more healthy like because you're they
look in the mirror every day. And when we wake
up and we look in the mirror every day, we
either like what we see or we don't like what
we see. And if you are that provider that has
the expertise and has the great and the tenacity to
(07:01):
really say, you know what, I'm not selling botox today,
I'm not selling disport today. I'm not selling micro needling today.
I am selling transformation. I am selling the futuristic approach
of confidence within this human being. I'm going to change
their fricking spirit. I'm going to change their soul. If
(07:21):
you approach your business that way, your practice that way,
and that's what gets you going is helping people feel
better about themselves, feeling better, looking better inside and out.
If that is your true why you were going to win,
you're gonna win if you don't care, right, if you're
in this for the money, If your first thing and
(07:43):
first objective is hey, you know what I saw, So
and so go take an injectable course this week, and
I could do that. I've been a nurse. I'm going
to go do it. And all you're thinking about is money,
You're in it for the wrong reasons. You have to
think patient first every single time. And Guys, I have
interviewed hundreds of people on this show. I have been
(08:06):
to conferences for years. I've been in the MEDSPA and
aesthetics space for over ten years. I've built one of
the most successful marketing automation platforms that this industry has
ever seen. So I'm not saying that because, like you know,
from to lift myself up or to brag. I'm saying
(08:26):
that because I have the experience. I've had, the conversations,
I've been to, the conferences, I've had the interviews. I
have talked to patients. I am a patient. I have
talked to providers. I have talked to key opinion leaders
in this industry for years. And again, that's the whole
purpose of me wanting to produce content on these episodes
(08:48):
is to help everybody wherever they're at. Because I'm telling you, guys,
I've been an entrepreneur longer than I've been in the
aesthetics space, and I can tell you right now, burnout
It's real. Burnout is freaking real, because you're gonna have lonely, hard,
long days. Like I said earlier, employees are going to
leave you. Providers are gonna bail, They're gonna go open
up their own thing. You're gonna have cash flow issues.
(09:09):
You're gonna overspend on marketing. You're going to try marketing.
It's not going to work. You are going to deliver
an outcome to a patient that they are not happy about.
You are going to get a one star review. You
are going to have to pay taxes. You are going
to have to cover payroll because your cash flow is short. Right,
You're going to have to decide am I going to
(09:32):
close my doors and go open up in a different location.
Am I servicing the right demographic?
Speaker 1 (09:36):
Hey?
Speaker 2 (09:37):
You have to make a ton of decisions as a
practice owner. And the best thing is, guys, today, if
you were to start, a lot of people say the
industry saturated, the industry saturated, the economy is not doing well.
The asthtic space is down seventeen percent this quarter of
twenty twenty five. All that is bullshit. Noise, Like at
the end of the day, that's all bullshit noise. I'm
telling you, there's practices today, one of twenty five that
(10:02):
are up this quarter over Q four of twenty four,
one hundred percent they're up. The AMSPAS show had just
took place. There was more attendees there than ever before,
people speaking, vendors everywhere, like, people are moving and active
in this space. And I'm telling you here's what's going
(10:22):
to happen. What's going to happen is the practice owner
that's taken their practice serious, the true entrepreneur with grit,
the true entrepreneur that's going to get up and continue
to service patients when they even don't feel like it.
Like the discipline entrepreneurship and mindset and continuing to go
(10:46):
comes down to discipline, accountability within yourself. It's not like
spurts of motivation. It's all about discipline. It's just like
going to the gym, like going on a run. For me,
I'm a runner. I go to the gym on a
very frequent basis. It's a lifestyle for me. But if
I just went to the gym once and looked in
the mirror and expect results, this is just an unrealistic expectation,
(11:11):
and you have to apply that to entrepreneurship. You have
to apply that to your practice. You have to show up.
There's some days where you may be sick, not feeling good,
you're out too late, whatever, you had too much fun
on the weekend, there was a holiday, there was spring break,
whatever it is. You have to continue to show up.
You have to be that provider that truly cares about
(11:32):
your patients. So again, don't get in it for the money, guys,
get in it to deliver the result, because that emotion,
that connectivity of emotion to when you truly transform someone's
life experience and they share their story with you, that
should be what's burning in your gut to keep you
(11:54):
going and as a result, as a net result, you're
going to make money from that experience. And so if
you don't have patients that are sharing their story with
you and you're a part of that creative aspect of
story that has truly changed and impacted their life, if
you haven't heard that in a while, it's time to
(12:14):
start asking your patients. It's time to start looking at
your practices like, am I really showing up today? Am
I giving it my all? Or am I just showing
it up for the money, or am I just like
kind of burnout, or if it's just like it's not
your thing anymore. You should ask yourself these questions. Right.
In fact, I was talking to a practice owner yesterday.
Then she had the coolest story to tell me.
Speaker 1 (12:36):
You know.
Speaker 2 (12:37):
She she had a patient that had been with her
for two years, and this patient had taken a picture
of like, you know, how you have that profile of
you that you either you know, like one side of
your face versus the other. My wife definitely does. She's like,
don't take a picture of this side of my face,
get my good side. I never really understood that, but
it's true, right, I think, like, you know, especially for providers, artists,
(13:01):
but you know, for females, I think that you guys
obviously have a much deeper eye for the esthetic side
of the human body, right, like I think you just
do over males. But what they said was like, I'm
looking at my Christmas card this year over last year,
and I can't believe that I looked like that before.
(13:21):
I do now now I feel so confident now I
want to get pictures taken up this profile versus my
old and in the conversation went deeper than that, but basically,
at the end of the day, there was an emotional
connection that took place. Now, if you're building this emotional
connection and emotional bond with your patients, what do you
think is going to happen. They're going to be loyal,
(13:44):
They're going to come back, they want to come back.
You've been a part of a journey for them. They
have been disconnected, they have not been happy. They have
looked in the mirror and they said, you know, I'm
not worthy, I'm not good enough. Guys, this is true
for every whether we want to admit it or not.
We look in the mirror and we judge. We look
at pictures and we judge. We always judge ourself. Imagine
(14:06):
like when you get into a group photo, you and
the girls are all out, or you know, if dudes
are tuning into this, you and the dudes are all out,
and you take it like a group photo. Who are
you looking at in that photo? Like you don't care
about what other all the other girls in that photo?
Right the photo that the picture that you hone in on,
the person you hone in on is you. Because we're
(14:27):
always judging ourself and we're always worried about what others
are thinking about us. But that's not the case because
we're all worried about ourself. Right. So then when that
person looks at the photo and they feel that emotional contempt,
that emotional comfort, that feeling of I'm worthy, and you're
part of that story, like dude, You're a part of
(14:49):
their life experience. That's what I'm getting at is is
that is the best thing a practice owner and a
provider can understand, is life transformation and you being a
part of that story. And every single one of your patients,
every single one of your patients or not patients or
(15:12):
patients that want to come see you, they're reaching out
for help. They're continue that they're reaching out for help.
Whether they have a tattoo that they hate that they
want to get removed and they call they want it
removed because they don't like looking at it. They have
like hair on in a specific area of their body.
They just bugs them. They don't want it, you know,
(15:33):
it's it bothers them so much that they just can't
stand it. Right. Some people maybe that they're losing hair,
they want to get their hair back because they're losing
confidence with them themselves, right like that. That's that's what's
happening when these people are booking appointments, or when they're
calling you, they're dming you, they're texting you. It's it's
(15:55):
a cry for help.
Speaker 1 (16:05):
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Speaker 2 (17:28):
And when you take those serious like if someone calls
you and says, hey, how much do you guys charge
for botox? Like dig into the questions guys, find out
why they're really really calling. Right if someone called in
and I was a practice owner and I was working
the front phones, and it's like someone just calling to
get price, Hey how much is it for botox? You
(17:49):
know I would dig deeper on that, right, Well, what
made you want to call in? What experience are you?
You know, are you having right now where we could
help you achieve the results you're looking for? Like, dig
into what is the outcome that you're looking for? What
are you trying to achieve? Like, talk to me about
your current situation, Ask them these questions and build this
(18:11):
emotional connectivity that builds trust, and then bring them into
your practice so you can give them a true consultation,
bring them in right, don't just throw over the fence
like we charge X amount per unit. Please don't do
that click they hang up. Like if you even convert
those where you just throw pricing over the phone like that,
(18:32):
I would be like blown away if you're converting any
of those at all. And by the way, like if
you're not investing a tremendous amount of sales training or
you're not taking those phone calls, if you do not
one hundred percent trust your staff to take those phone calls,
you should be taking them. That phone call that's coming
(18:56):
in is absolutely ridical that you nail that phone call.
It's either like going to change your practice by like
fifty percent of the revenue that's coming in. If you
have one hundred phone calls coming in a month and
that's like low volume and half of them are walking
away when they should be booking, and you're paying for
(19:20):
those phone calls, Like this is a serious problem. And
I see providers where the business starts to scale and
starts to take off and you start to like pre
delegate stuff and maybe higher like low level talent, or
you hire talent that's just not properly trained to how
to answer these phone calls and bring people in because
they don't know the why. You may know the why
(19:43):
that you're selling transformation, but the front desk may think
that you're selling neurotoxins. They may think that you're you're
selling botox. They think you're selling micronal, and they think
you're selling you know, the hydrofacial. That's not what you're selling.
You're selling certainty within your selling, certainty within the belief
(20:04):
of themselves that they are going to be a better person.
Like it's it's just bigger than that. And that's where, like, man,
sometimes I get frustrated because I think sometimes like I
here providers say, I don't want to be salesy. I
don't want to be selsy where you know, we're academics,
we've gone to school first for such a long period
of time, and I don't. I don't. I just don't
feel comfortable. And I'm over here saying, wait a minute.
(20:28):
You're posting on Instagram, you are helping some patients, you
are running ads, you have a website, you're doing SEO,
you have Google reviews, but you but you don't want
to be you don't want to help everybody like I
don't understand the disconnect there. Are you wanting to help
only a select few of people or are you wanting
(20:49):
to help as many people as you possibly can? Because
if you truly care about transformation of like the human being,
you should want to help as many people as you
possibly can. Right, So, if those phone calls are coming
in and they're not all converting, you're not asking the
right questions, you're not digging into really understanding what they're
(21:09):
trying to do, because every single one of those phone
calls is a cry for help. They are not looking
for the best price for botox. They are not doing that.
That's made that that may what you you think that
they are doing, guys, but they're they're looking for a
cry for help. And if you bring them in and
transform them, put them on a treatment plan, give them
(21:30):
a real consultation, give them a pricing avenue that makes
sense for them, not selling like you know this service
that's going to cost them five grand. Make the price
point super easy and flexible for them so you can
at least get them into the practice. Get them on
a treatment plan, a journey plan, so they continuously come back.
(21:52):
Every patient that you capture, every single one should stay
with you for life. There's a lot of data on
it that shows that patients stay with medical asthetics practices
and providers for about three years. I think we're falling
short of that. I think what's happening is our patient
(22:13):
base starts to get so big and we either put
ourselves in a position to where we burn out or
our personal utilization rates have exploded and we haven't taken
the time to hire another provider and get some of
those patients back in. You have to make sure you
have your ratios correct as you scale how many providers
(22:35):
can handle your patient baseload. So, if you have a
patient baseload of five thousand, how many providers do you
need to service that base of five thousand? And if
you have a patient base, if you have somebody that
hasn't been in a few months, you need to call them.
You need to get them back in because what's happened
is they haven't experience the transformation, they haven't experienced the
(22:56):
emotional connection, they haven't experienced the treatment plan on the journey.
They need to understand that every single day we are aging,
whether we like it or not, we are aging, and
you are the gal or You are the guy that's
helping them feel younger and look better as they age
(23:17):
through this journey of life. You are their go to.
You are their coach, you are their guide, you are
their consultant. You are there. You know, you are their
freaking goddess. Like you're You're the thing. It needs to
be a part of their life, right. It can't just
be like I'm going to go on a trip and
get some you know, botox done so I look good
for you know, a couple of days or whatever. It's
(23:39):
you have to sell the certainty of the reality, which
is we're all aging and if you want to continue
to look good and feel good, there is an incredible
amount of technology backed by science, and you know, here's
what we suggest for you to put you on this journey.
It's just like hiring a professional coach. It's like hiring
(24:02):
a personal trainer. It's like going on a diet. You know,
you can't go on a diet for a weekend. It's
just you're not going to get the results. And that's
where it's also a problem, is like these providers people
will come in and it's almost like a I hate
to say it, but I see it guys, it's like
a cash grab. Sally comes in, she spends twenty five
(24:23):
hundred bucks. You know, let's just use the neurotoxin environment.
You make fifty percent margin on that, Like, heck, yeah,
it was a good day. I made a thousand bucks
or whatever it is, right, Like, that's just the wrong approach.
It's the wrong approach. You should get him in. Every
single patient should become a patient for life and make
them all transform. And if you approach I'm telling you,
freaking telling you, if you approach your practice this way,
(24:47):
you're going to be in business forever. You're going to
be in business forever because all of your patients are
going to be happy. All of your patients are going
to get it. All of your patients are going to
have access to continuously come to see you. All of
your patients are going to tell everybody about you because
you're amazing. You transform their life. You were able to
connect emotion with certainty and give them the outcome they're
(25:09):
looking for, like you did it. They're going to tell everybody.
So what is this going to do is it's going
to lower your marketing costs. It's going to lower your
marketing spend you're going to have to go get another
provider because you have to service the demand. You become
the expert, right, You're not just the other practice that
gave them sold them a treatment. So like, stop selling treatments,
(25:33):
stop selling services, stop selling the product, sell the dream,
sell the outcome, sell the transformation. Connect it with emotion,
connect it with emotion, and give them a certainty. And
the only way you can do that is to get
them to come back. To get them to come back.
(25:54):
Amspas shows that first time show up patients, they spend
right around five hundred and fifty bucks. That should be higher,
that should be double, this should be triple, and some
of the lifetime value, like amspos says, that patient's on't me.
You know, they come in every three months, and if
you take the five fifty three months in a year, right,
it's like a couple of grand a year they spend
(26:15):
with you. I truly think, Like I was actually having
a conversation with my wife about it last night, and
I was like, how much do you if you had
a you know, let's not call it an endless budget,
let's make it realistic, but if you had a budget
to really give you the transformation and the outcome. You're
(26:35):
looking for non invasives. So just like all non surgical treatments,
how much would it be annually? And she's forty two
years old. She looks fantastic by the way, most of
you know her. But how much would that budget be?
And she you know, she's been in the beauty industry
for years, guys, so I lean on her a lot
(26:59):
for understand from a consumer standpoint and a patient standpoint,
she's like your best patient. She's like, well, for my
age and where I am, she's fit. She's like, probably honestly,
probably twelve grand is going to keep me where I want.
That's with like microneedling. That's with like you know, some fillers,
(27:19):
maybe some neurotoxins, whatever it is, you know, some skin pillings.
She likes to do that as well. And you know,
maybe there's also like on the wellness side as well.
So I'm over thinking, well, shoot, AMSPA says that we
you know, the average patient spends five to fifty They
come in every couple of months, like that means that
and if patients stay with you for three years, the
(27:41):
average lifetime value is like in the mid sixes, which
means that every patient you bring in on average, this
is national average, is worth about six grand. When in reality,
in talking to a consumer, if they're going to spend
ten to twelve thousand dollars with you a year, it's
a thousand bucks a month over the course of the
(28:02):
next three years, I mean the actual is worth more
like thirty six to forty thousand. I mean that's life changing.
You're talking going from a six thousand dollars lifetime patient
value to forty thousand. I mean, this is the numbers
are life changing, right, But the only reason why, like,
(28:24):
there's two reasons why they don't go back. For when
they didn't have a good experience, you didn't set expectations.
You didn't put them on a treatment plan. They just
came to go to like a quick fix. There wasn't
a true console, There wasn't a true message, There wasn't
a true transformation. The phone call wasn't answered correctly, the
consultation was done incorrectly. There was no treatment plan, there
(28:47):
was no guidance. You didn't introduce them to what they
really needed. You didn't really listen to them. But if
you do that and you also give them access to
a pricing functionality, Like if you said to my wife, Nicolett,
come in, this is going to be twelve thousand dollars,
Like I'm gonna have a problem with that if that
hits my credit card, Like if you charge my AMAX
(29:09):
today twelve g's like, we're probably gonna have a little
bit of a conversation, probably a fight, right, Like, because
I know how it is, guys, Like you have patients
that come in the door. They'll use like credit card,
a credit card, B credit card zero. Maybe they're like
Venmo you a lit a little bit, they got like
five hundred bucks cash, Dude, I've seen it. Like you
guys know what I'm talking about. But you should really
(29:30):
look at this in the sense of getting yourself in
a position to have a payment offering, a flexible payment
offering in house model payment offering to where when they
come in access is easier to certainty. They're paying you monthly,
(29:52):
so they come in automatically. It's almost like auto membership.
It's a automatic debit. It's a access to transformation with ease.
And when you do that, when you listen to them
and you give them the desired transformation and treatment plan
(30:15):
and make it accessible to all. Your practice is going
to explode because you've made it too easy. You've made
it too easy. You've listened, you've heard, you painted the picture,
you set expectations, you put them on the plan, and
you made the ability to get access easier, much easier.
(30:42):
So I'm going to leave it at that today, guys,
I hope you found this episode valuable. I hope that
you do me a favor and share it. We are
all in this community together. Let's not look at each
other as competition. We're here to thrive together as one
and grow is one. And I'm telling you I'm excited
(31:03):
to see what the next ten years bring. I think
that this specialty, this industry, this craft is going to
be double, if not double and a half in the
next ten years. Amspot things. We're going around ten percent
per year. I think that there's when you look at
(31:24):
the data pre COVID versus COVID like COVID just kind
of puts a wrench in all the numbers. When you
look at what's happening on the wellness side, the injectable side,
the transformational side of the technology, on the scientific side
of the technology, from helping patients and building up a
patient experience. The market is going to continue to boom
(31:49):
and grow continuously, and you want to be at the
front and center of that front and center. Thanks so much, guys,
appreciate you tuning in Until next time, Happy injecting.
Speaker 1 (32:03):
Thanks for tuning in to Medical Millionaire. Every week, we're
here to help you transform your practice into a thriving,
profitable venture, covering everything from marketing and patient bookings to mindset, workflow, automation,
and beyond. Whether you're just starting out, scaling up, optimizing operations,
or planning your exit strategy, this podcast is your go
(32:26):
to resource for success in the medical esthetics industry. It's
time to supercharge your practice and take action today. Share
this episode with a fellow entrepreneur, Rate the show, and
don't forget to click the link in the show notes
to access powerful tools and expert guidance at get dot
Growth ninety nine dot com, slash MM and make sure
(32:49):
to tune into the next episode of Medical Millionaire
You're listening to Medical Millionaire, your podcast for medspot owners,
medical aesthetics, cosmetics and elective wellness entrepreneurs. Each week, we
dive deep into powerful marketing strategies, proven scaling tactics, and
the secrets to attracting high end clients, all while staying
ahead of the latest industry trends. Join us as we
(00:25):
uncover insights from top industry leaders to help you boost revenue,
enhance patient satisfaction, and master the art of marketing your practice.
Hosted by Cameron Hemppill. With over a decade of experience
in the aesthetics industry, Cameron has supported thousands of practices
and providers, working with some of the biggest names, most
well respected brands, and elite industry thought leaders in the field.
(00:46):
If you're ready to level up your practice and become
a true medical millionaire, this is your podcast. Here's your host,
Cameron Handpill.
Speaker 2 (00:57):
Hey, what's up everybody? Cam hemp Pill here your host
for the Medical Millionaire podcast. Thank you so much for
taking the time to tune in. My entire purpose is
to help bring you value, valuable content that's going to
help take your practice to the next level. Every single
practice needs to be ran like a business. I still
(01:19):
see it today where practices are not using effective marketing strategies,
CRM tools, EMR tools, online booking systems, creative financing applications
and they're wondering why things are not working. I see
them kind of running a practice instead of going all in.
(01:40):
And then I see the ones that have gone all in,
and they are the ones that are taking market share.
They're the ones that are here to stay because those
are the ones that actually show up. These practice owners
that take their practice serious. They are the entrepreneurs with tenacity,
with grit, and they are determined to be successful. And
(02:00):
the beauty about it, guys, is the ones that are
successful are the ones that have the ability to deliver
value to the marketplace so your consumer, your patient can
see transformation and see that's what it's about. You, guys,
have to understand why you are a practice owner, why
(02:21):
you are in business. Understand your why, because I'm telling
you right now, as an entrepreneur, you're going to have
shitty days. You're going to have long days, You're going
to have an employee that bails on you. You're going
to go hire a provider, an injector, and they're going
to leave. They're going to leave, and they're going to
go open up their own practice. I've seen it happen
(02:41):
one hundred times, guys, and you need to know how
to face those challenges when they happen. Even though you think, well,
it's not going to happen to me because I'm going
to get all my ducks in a row and get
all the contracts and not competes and all that stuff.
I'm telling you you need to be prepared forever. Ever,
you don't know what it's like to be at the
(03:05):
top until you're at the top. It's extremely lonely, extremely lonely.
You're the one driving the ship. You're the one waking
up early. You're the one responding back to patient DMS
or patient emails or patient tech messages until you have
the ability to delegate those objectives to other team members.
Like being an entrepreneur, year one as a practice owner
(03:30):
is much different than you're two, three, four, and five.
If you have taken the time to implement strategies, techniques,
understand marketing, understand sales channels, understand technology stacks, and ultimately
understand your benchmarks financing and how to position yourself in
(03:51):
the marketplace to have a true value proposition that separates
you from the pack. Being a practice owner extremely challenging,
extremely challenging. And I have so much respect for practice
owners because you guys are artists. You guys are artists
at your core. You have the ability to look at
(04:12):
a human figure and make it look better, give it
a result, give somebody transformation, give somebody something, give them hope.
That's that's what you're really selling. And I think that
a lot of times practice owners get caught up of
selling services, selling treatments. You get selling products, selling skincare,
(04:35):
selling injectibles, selling like that's not what you're selling. You're
not selling that, guys. Okay, that is the solution to
make the transformation happen, right, And I think a lot
of times we get caught up as entrepreneurs just focus
on what we're selling. We have to get the nice,
you know, shiny new laser that came out. Everybody's migrating
(04:58):
from this neurotoxin to that talks and so I need
to jump on the bandwagon.
Speaker 1 (05:03):
Guys.
Speaker 2 (05:03):
At the end of the day, it doesn't really matter
what neurotalksin you're using, does it? Like I know, like
the efficacy of specific products from a clinical standpoint is
going to deliver different results, and that's on you. You're
the provider, you're the artist. But my point is, you're
not selling neurotoxins. You're selling freedom, You're selling hope, You're
(05:29):
selling transformation. You're at the end of the day, guys,
you're changing lives. You're changing families, lives, You're changing like
the internal conception of someone's belief in their soul. Like,
this is serious shit. And that's why I have so
much respect for you, because I think some of you like, maybe, like,
let's just take a step outside of being a practice owner. Oh,
(05:51):
I own a medspot. It's it's cute and it's like
fun for Instagram, Like some people can look at that
from the outside in, but really, when you break it down,
you're freaking Picasso's Like you guys are like Leonardo da
Vinci's right, and it's it's it's it's more than that,
because when you sculpt the art around transformation in somebody's soul, sure,
(06:16):
that's one component, but the emotion, the emotional attraction that
you are delivering to these patients, it's freaking life changing.
I know that these patients that go see you and
truly get transformation, they end up feeling better about themselves.
They have a better family, they make more money, they
(06:38):
show up better, They probably start going to the gym more,
they probably start eating more healthy like because you're they
look in the mirror every day. And when we wake
up and we look in the mirror every day, we
either like what we see or we don't like what
we see. And if you are that provider that has
the expertise and has the great and the tenacity to
(07:01):
really say, you know what, I'm not selling botox today,
I'm not selling disport today. I'm not selling micro needling today.
I am selling transformation. I am selling the futuristic approach
of confidence within this human being. I'm going to change
their fricking spirit. I'm going to change their soul. If
(07:21):
you approach your business that way, your practice that way,
and that's what gets you going is helping people feel
better about themselves, feeling better, looking better inside and out.
If that is your true why you were going to win,
you're gonna win if you don't care, right, if you're
in this for the money, If your first thing and
(07:43):
first objective is hey, you know what I saw, So
and so go take an injectable course this week, and
I could do that. I've been a nurse. I'm going
to go do it. And all you're thinking about is money,
You're in it for the wrong reasons. You have to
think patient first every single time. And Guys, I have
interviewed hundreds of people on this show. I have been
(08:06):
to conferences for years. I've been in the MEDSPA and
aesthetics space for over ten years. I've built one of
the most successful marketing automation platforms that this industry has
ever seen. So I'm not saying that because, like you know,
from to lift myself up or to brag. I'm saying
(08:26):
that because I have the experience. I've had, the conversations,
I've been to, the conferences, I've had the interviews. I
have talked to patients. I am a patient. I have
talked to providers. I have talked to key opinion leaders
in this industry for years. And again, that's the whole
purpose of me wanting to produce content on these episodes
(08:48):
is to help everybody wherever they're at. Because I'm telling you, guys,
I've been an entrepreneur longer than I've been in the
aesthetics space, and I can tell you right now, burnout
It's real. Burnout is freaking real, because you're gonna have lonely, hard,
long days. Like I said earlier, employees are going to
leave you. Providers are gonna bail, They're gonna go open
up their own thing. You're gonna have cash flow issues.
(09:09):
You're gonna overspend on marketing. You're going to try marketing.
It's not going to work. You are going to deliver
an outcome to a patient that they are not happy about.
You are going to get a one star review. You
are going to have to pay taxes. You are going
to have to cover payroll because your cash flow is short. Right,
You're going to have to decide am I going to
(09:32):
close my doors and go open up in a different location.
Am I servicing the right demographic?
Speaker 1 (09:36):
Hey?
Speaker 2 (09:37):
You have to make a ton of decisions as a
practice owner. And the best thing is, guys, today, if
you were to start, a lot of people say the
industry saturated, the industry saturated, the economy is not doing well.
The asthtic space is down seventeen percent this quarter of
twenty twenty five. All that is bullshit. Noise, Like at
the end of the day, that's all bullshit noise. I'm
telling you, there's practices today, one of twenty five that
(10:02):
are up this quarter over Q four of twenty four,
one hundred percent they're up. The AMSPAS show had just
took place. There was more attendees there than ever before,
people speaking, vendors everywhere, like, people are moving and active
in this space. And I'm telling you here's what's going
(10:22):
to happen. What's going to happen is the practice owner
that's taken their practice serious, the true entrepreneur with grit,
the true entrepreneur that's going to get up and continue
to service patients when they even don't feel like it.
Like the discipline entrepreneurship and mindset and continuing to go
(10:46):
comes down to discipline, accountability within yourself. It's not like
spurts of motivation. It's all about discipline. It's just like
going to the gym, like going on a run. For me,
I'm a runner. I go to the gym on a
very frequent basis. It's a lifestyle for me. But if
I just went to the gym once and looked in
the mirror and expect results, this is just an unrealistic expectation,
(11:11):
and you have to apply that to entrepreneurship. You have
to apply that to your practice. You have to show up.
There's some days where you may be sick, not feeling good,
you're out too late, whatever, you had too much fun
on the weekend, there was a holiday, there was spring break,
whatever it is. You have to continue to show up.
You have to be that provider that truly cares about
(11:32):
your patients. So again, don't get in it for the money, guys,
get in it to deliver the result, because that emotion,
that connectivity of emotion to when you truly transform someone's
life experience and they share their story with you, that
should be what's burning in your gut to keep you
(11:54):
going and as a result, as a net result, you're
going to make money from that experience. And so if
you don't have patients that are sharing their story with
you and you're a part of that creative aspect of
story that has truly changed and impacted their life, if
you haven't heard that in a while, it's time to
(12:14):
start asking your patients. It's time to start looking at
your practices like, am I really showing up today? Am
I giving it my all? Or am I just showing
it up for the money, or am I just like
kind of burnout, or if it's just like it's not
your thing anymore. You should ask yourself these questions. Right.
In fact, I was talking to a practice owner yesterday.
Then she had the coolest story to tell me.
Speaker 1 (12:36):
You know.
Speaker 2 (12:37):
She she had a patient that had been with her
for two years, and this patient had taken a picture
of like, you know, how you have that profile of
you that you either you know, like one side of
your face versus the other. My wife definitely does. She's like,
don't take a picture of this side of my face,
get my good side. I never really understood that, but
it's true, right, I think, like, you know, especially for providers, artists,
(13:01):
but you know, for females, I think that you guys
obviously have a much deeper eye for the esthetic side
of the human body, right, like I think you just
do over males. But what they said was like, I'm
looking at my Christmas card this year over last year,
and I can't believe that I looked like that before.
(13:21):
I do now now I feel so confident now I
want to get pictures taken up this profile versus my
old and in the conversation went deeper than that, but basically,
at the end of the day, there was an emotional
connection that took place. Now, if you're building this emotional
connection and emotional bond with your patients, what do you
think is going to happen. They're going to be loyal,
(13:44):
They're going to come back, they want to come back.
You've been a part of a journey for them. They
have been disconnected, they have not been happy. They have
looked in the mirror and they said, you know, I'm
not worthy, I'm not good enough. Guys, this is true
for every whether we want to admit it or not.
We look in the mirror and we judge. We look
at pictures and we judge. We always judge ourself. Imagine
(14:06):
like when you get into a group photo, you and
the girls are all out, or you know, if dudes
are tuning into this, you and the dudes are all out,
and you take it like a group photo. Who are
you looking at in that photo? Like you don't care
about what other all the other girls in that photo?
Right the photo that the picture that you hone in on,
the person you hone in on is you. Because we're
(14:27):
always judging ourself and we're always worried about what others
are thinking about us. But that's not the case because
we're all worried about ourself. Right. So then when that
person looks at the photo and they feel that emotional contempt,
that emotional comfort, that feeling of I'm worthy, and you're
part of that story, like dude, You're a part of
(14:49):
their life experience. That's what I'm getting at is is
that is the best thing a practice owner and a
provider can understand, is life transformation and you being a
part of that story. And every single one of your patients,
every single one of your patients or not patients or
(15:12):
patients that want to come see you, they're reaching out
for help. They're continue that they're reaching out for help.
Whether they have a tattoo that they hate that they
want to get removed and they call they want it
removed because they don't like looking at it. They have
like hair on in a specific area of their body.
They just bugs them. They don't want it, you know,
(15:33):
it's it bothers them so much that they just can't
stand it. Right. Some people maybe that they're losing hair,
they want to get their hair back because they're losing
confidence with them themselves, right like that. That's that's what's
happening when these people are booking appointments, or when they're
calling you, they're dming you, they're texting you. It's it's
(15:55):
a cry for help.
Speaker 1 (16:05):
This podcast is sponsored by Growth ninety nine, the game
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the show.
Speaker 2 (17:28):
And when you take those serious like if someone calls
you and says, hey, how much do you guys charge
for botox? Like dig into the questions guys, find out
why they're really really calling. Right if someone called in
and I was a practice owner and I was working
the front phones, and it's like someone just calling to
get price, Hey how much is it for botox? You
(17:49):
know I would dig deeper on that, right, Well, what
made you want to call in? What experience are you?
You know, are you having right now where we could
help you achieve the results you're looking for? Like, dig
into what is the outcome that you're looking for? What
are you trying to achieve? Like, talk to me about
your current situation, Ask them these questions and build this
(18:11):
emotional connectivity that builds trust, and then bring them into
your practice so you can give them a true consultation,
bring them in right, don't just throw over the fence
like we charge X amount per unit. Please don't do
that click they hang up. Like if you even convert
those where you just throw pricing over the phone like that,
(18:32):
I would be like blown away if you're converting any
of those at all. And by the way, like if
you're not investing a tremendous amount of sales training or
you're not taking those phone calls, if you do not
one hundred percent trust your staff to take those phone calls,
you should be taking them. That phone call that's coming
(18:56):
in is absolutely ridical that you nail that phone call.
It's either like going to change your practice by like
fifty percent of the revenue that's coming in. If you
have one hundred phone calls coming in a month and
that's like low volume and half of them are walking
away when they should be booking, and you're paying for
(19:20):
those phone calls, Like this is a serious problem. And
I see providers where the business starts to scale and
starts to take off and you start to like pre
delegate stuff and maybe higher like low level talent, or
you hire talent that's just not properly trained to how
to answer these phone calls and bring people in because
they don't know the why. You may know the why
(19:43):
that you're selling transformation, but the front desk may think
that you're selling neurotoxins. They may think that you're you're
selling botox. They think you're selling micronal, and they think
you're selling you know, the hydrofacial. That's not what you're selling.
You're selling certainty within your selling, certainty within the belief
(20:04):
of themselves that they are going to be a better person.
Like it's it's just bigger than that. And that's where, like, man,
sometimes I get frustrated because I think sometimes like I
here providers say, I don't want to be salesy. I
don't want to be selsy where you know, we're academics,
we've gone to school first for such a long period
of time, and I don't. I don't. I just don't
feel comfortable. And I'm over here saying, wait a minute.
(20:28):
You're posting on Instagram, you are helping some patients, you
are running ads, you have a website, you're doing SEO,
you have Google reviews, but you but you don't want
to be you don't want to help everybody like I
don't understand the disconnect there. Are you wanting to help
only a select few of people or are you wanting
(20:49):
to help as many people as you possibly can? Because
if you truly care about transformation of like the human being,
you should want to help as many people as you
possibly can. Right, So, if those phone calls are coming
in and they're not all converting, you're not asking the
right questions, you're not digging into really understanding what they're
(21:09):
trying to do, because every single one of those phone
calls is a cry for help. They are not looking
for the best price for botox. They are not doing that.
That's made that that may what you you think that
they are doing, guys, but they're they're looking for a
cry for help. And if you bring them in and
transform them, put them on a treatment plan, give them
(21:30):
a real consultation, give them a pricing avenue that makes
sense for them, not selling like you know this service
that's going to cost them five grand. Make the price
point super easy and flexible for them so you can
at least get them into the practice. Get them on
a treatment plan, a journey plan, so they continuously come back.
(21:52):
Every patient that you capture, every single one should stay
with you for life. There's a lot of data on
it that shows that patients stay with medical asthetics practices
and providers for about three years. I think we're falling
short of that. I think what's happening is our patient
(22:13):
base starts to get so big and we either put
ourselves in a position to where we burn out or
our personal utilization rates have exploded and we haven't taken
the time to hire another provider and get some of
those patients back in. You have to make sure you
have your ratios correct as you scale how many providers
(22:35):
can handle your patient baseload. So, if you have a
patient baseload of five thousand, how many providers do you
need to service that base of five thousand? And if
you have a patient base, if you have somebody that
hasn't been in a few months, you need to call them.
You need to get them back in because what's happened
is they haven't experience the transformation, they haven't experienced the
(22:56):
emotional connection, they haven't experienced the treatment plan on the journey.
They need to understand that every single day we are aging,
whether we like it or not, we are aging, and
you are the gal or You are the guy that's
helping them feel younger and look better as they age
(23:17):
through this journey of life. You are their go to.
You are their coach, you are their guide, you are
their consultant. You are there. You know, you are their
freaking goddess. Like you're You're the thing. It needs to
be a part of their life, right. It can't just
be like I'm going to go on a trip and
get some you know, botox done so I look good
for you know, a couple of days or whatever. It's
(23:39):
you have to sell the certainty of the reality, which
is we're all aging and if you want to continue
to look good and feel good, there is an incredible
amount of technology backed by science, and you know, here's
what we suggest for you to put you on this journey.
It's just like hiring a professional coach. It's like hiring
(24:02):
a personal trainer. It's like going on a diet. You know,
you can't go on a diet for a weekend. It's
just you're not going to get the results. And that's
where it's also a problem, is like these providers people
will come in and it's almost like a I hate
to say it, but I see it guys, it's like
a cash grab. Sally comes in, she spends twenty five
(24:23):
hundred bucks. You know, let's just use the neurotoxin environment.
You make fifty percent margin on that, Like, heck, yeah,
it was a good day. I made a thousand bucks
or whatever it is, right, Like, that's just the wrong approach.
It's the wrong approach. You should get him in. Every
single patient should become a patient for life and make
them all transform. And if you approach I'm telling you,
freaking telling you, if you approach your practice this way,
(24:47):
you're going to be in business forever. You're going to
be in business forever because all of your patients are
going to be happy. All of your patients are going
to get it. All of your patients are going to
have access to continuously come to see you. All of
your patients are going to tell everybody about you because
you're amazing. You transform their life. You were able to
connect emotion with certainty and give them the outcome they're
(25:09):
looking for, like you did it. They're going to tell everybody.
So what is this going to do is it's going
to lower your marketing costs. It's going to lower your
marketing spend you're going to have to go get another
provider because you have to service the demand. You become
the expert, right, You're not just the other practice that
gave them sold them a treatment. So like, stop selling treatments,
(25:33):
stop selling services, stop selling the product, sell the dream,
sell the outcome, sell the transformation. Connect it with emotion,
connect it with emotion, and give them a certainty. And
the only way you can do that is to get
them to come back. To get them to come back.
(25:54):
Amspas shows that first time show up patients, they spend
right around five hundred and fifty bucks. That should be higher,
that should be double, this should be triple, and some
of the lifetime value, like amspos says, that patient's on't me.
You know, they come in every three months, and if
you take the five fifty three months in a year, right,
it's like a couple of grand a year they spend
(26:15):
with you. I truly think, Like I was actually having
a conversation with my wife about it last night, and
I was like, how much do you if you had
a you know, let's not call it an endless budget,
let's make it realistic, but if you had a budget
to really give you the transformation and the outcome. You're
(26:35):
looking for non invasives. So just like all non surgical treatments,
how much would it be annually? And she's forty two
years old. She looks fantastic by the way, most of
you know her. But how much would that budget be?
And she you know, she's been in the beauty industry
for years, guys, so I lean on her a lot
(26:59):
for understand from a consumer standpoint and a patient standpoint,
she's like your best patient. She's like, well, for my
age and where I am, she's fit. She's like, probably honestly,
probably twelve grand is going to keep me where I want.
That's with like microneedling. That's with like you know, some fillers,
(27:19):
maybe some neurotoxins, whatever it is, you know, some skin pillings.
She likes to do that as well. And you know,
maybe there's also like on the wellness side as well.
So I'm over thinking, well, shoot, AMSPA says that we
you know, the average patient spends five to fifty They
come in every couple of months, like that means that
and if patients stay with you for three years, the
(27:41):
average lifetime value is like in the mid sixes, which
means that every patient you bring in on average, this
is national average, is worth about six grand. When in reality,
in talking to a consumer, if they're going to spend
ten to twelve thousand dollars with you a year, it's
a thousand bucks a month over the course of the
(28:02):
next three years, I mean the actual is worth more
like thirty six to forty thousand. I mean that's life changing.
You're talking going from a six thousand dollars lifetime patient
value to forty thousand. I mean, this is the numbers
are life changing, right, But the only reason why, like,
(28:24):
there's two reasons why they don't go back. For when
they didn't have a good experience, you didn't set expectations.
You didn't put them on a treatment plan. They just
came to go to like a quick fix. There wasn't
a true console, There wasn't a true message, There wasn't
a true transformation. The phone call wasn't answered correctly, the
consultation was done incorrectly. There was no treatment plan, there
(28:47):
was no guidance. You didn't introduce them to what they
really needed. You didn't really listen to them. But if
you do that and you also give them access to
a pricing functionality, Like if you said to my wife, Nicolett,
come in, this is going to be twelve thousand dollars,
Like I'm gonna have a problem with that if that
hits my credit card, Like if you charge my AMAX
(29:09):
today twelve g's like, we're probably gonna have a little
bit of a conversation, probably a fight, right, Like, because
I know how it is, guys, Like you have patients
that come in the door. They'll use like credit card,
a credit card, B credit card zero. Maybe they're like
Venmo you a lit a little bit, they got like
five hundred bucks cash, Dude, I've seen it. Like you
guys know what I'm talking about. But you should really
(29:30):
look at this in the sense of getting yourself in
a position to have a payment offering, a flexible payment
offering in house model payment offering to where when they
come in access is easier to certainty. They're paying you monthly,
(29:52):
so they come in automatically. It's almost like auto membership.
It's a automatic debit. It's a access to transformation with ease.
And when you do that, when you listen to them
and you give them the desired transformation and treatment plan
(30:15):
and make it accessible to all. Your practice is going
to explode because you've made it too easy. You've made
it too easy. You've listened, you've heard, you painted the picture,
you set expectations, you put them on the plan, and
you made the ability to get access easier, much easier.
(30:42):
So I'm going to leave it at that today, guys,
I hope you found this episode valuable. I hope that
you do me a favor and share it. We are
all in this community together. Let's not look at each
other as competition. We're here to thrive together as one
and grow is one. And I'm telling you I'm excited
(31:03):
to see what the next ten years bring. I think
that this specialty, this industry, this craft is going to
be double, if not double and a half in the
next ten years. Amspot things. We're going around ten percent
per year. I think that there's when you look at
(31:24):
the data pre COVID versus COVID like COVID just kind
of puts a wrench in all the numbers. When you
look at what's happening on the wellness side, the injectable side,
the transformational side of the technology, on the scientific side
of the technology, from helping patients and building up a
patient experience. The market is going to continue to boom
(31:49):
and grow continuously, and you want to be at the
front and center of that front and center. Thanks so much, guys,
appreciate you tuning in Until next time, Happy injecting.
Speaker 1 (32:03):
Thanks for tuning in to Medical Millionaire. Every week, we're
here to help you transform your practice into a thriving,
profitable venture, covering everything from marketing and patient bookings to mindset, workflow, automation,
and beyond. Whether you're just starting out, scaling up, optimizing operations,
or planning your exit strategy, this podcast is your go
(32:26):
to resource for success in the medical esthetics industry. It's
time to supercharge your practice and take action today. Share
this episode with a fellow entrepreneur, Rate the show, and
don't forget to click the link in the show notes
to access powerful tools and expert guidance at get dot
Growth ninety nine dot com, slash MM and make sure
(32:49):
to tune into the next episode of Medical Millionaire
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