Cameron is joined by Dr. Sarah Crawford, founder of Anchor Wellness Center and Wave Physical Therapy + Pilates, and they discuss her journey in the healthcare industry and the creation of the Anchor Wellness Center. They highlight the challenges of practitioner burnout, the importance of community support, and the need for a shift in mindset for business growth. Dr. Crawford emphasizes the significance of personal wellness for providers and the unique experience offered at her wellness center, which aims to disrupt traditional healthcare models.
The conversation also touches on the role of social media in marketing and the potential pitfalls it can create for practitioners. In this conversation, Sarah Crawford and Cameron Hemphill discuss the essential elements of building a successful and sustainable business. They emphasize the importance of decision-making, investing in personal growth through coaching, and the necessity of community support. Sarah shares her experiences with discomfort in business growth, the balance between work and family life, and the journey of entrepreneurship. They also touch on managing stress and the significance of giving oneself grace in the pursuit of success.
Listen In!
Thank you for listening to this episode of Medical Millionaire!
Takeaways:
Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"
Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs in
Medspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.
Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.
Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...
-Marketing
-CRM
-Patient Bookings
-Industry Trends Backed By Data
-EMR's
-Finance
-Sales
-Mindset
-Workflow Automation
-Technology
-Tech Stack
-Patient Retention
Learn how to take your Medical Aesthetics Practice from the following stages....
-Startup
-Growth
-Optimize
-Exit
Inquire Here:
http://get.growth99.com/mm/
The conversation also touches on the role of social media in marketing and the potential pitfalls it can create for practitioners. In this conversation, Sarah Crawford and Cameron Hemphill discuss the essential elements of building a successful and sustainable business. They emphasize the importance of decision-making, investing in personal growth through coaching, and the necessity of community support. Sarah shares her experiences with discomfort in business growth, the balance between work and family life, and the journey of entrepreneurship. They also touch on managing stress and the significance of giving oneself grace in the pursuit of success.
Listen In!
Thank you for listening to this episode of Medical Millionaire!
Takeaways:
- Dr. Crawford has been practicing for 14 years and specializes in chronic pain.
- The Anchor Wellness Center is designed to support health and wellness entrepreneurs.
- Practitioner burnout is a significant issue in the healthcare industry.
- Creating a supportive community is essential for practitioners.
- Personal wellness is crucial for effective patient care.
- Entrepreneurship involves learning from failures and taking risks.
- Mindset shifts are necessary for business growth and success.
- The Anchor Wellness Center offers a unique, spa-like experience for patients.
- Social media can be both a tool for growth and a source of burnout.
- Listening to patients is key to providing effective care. You have to make a decision and stop overthinking.
- Investing in a coach can significantly change your business.
- Growth requires getting comfortable with discomfort.
- Recognizing your strengths and weaknesses is crucial.
- Building strong relationships is essential for success.
- Balancing business and family life is a priority.
- Entrepreneurship is a journey filled with challenges.
- Creating a thriving practice requires community support.
- Managing stress is vital for resilience.
- Give yourself grace and acknowledge your efforts.
Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"
Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs in
Medspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.
Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.
Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...
-Marketing
-CRM
-Patient Bookings
-Industry Trends Backed By Data
-EMR's
-Finance
-Sales
-Mindset
-Workflow Automation
-Technology
-Tech Stack
-Patient Retention
Learn how to take your Medical Aesthetics Practice from the following stages....
-Startup
-Growth
-Optimize
-Exit
Inquire Here:
http://get.growth99.com/mm/
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
You're listening to Medical Millionaire, your podcast for medspot owners,
medical aesthetics, cosmetics and elective wellness entrepreneurs. Each week, we
dive deep into powerful marketing strategies, proven scaling tactics, and
the secrets to attracting high end clients, all while staying
ahead of the latest industry trends. Join us as we
(00:25):
uncover insights from top industry leaders to help you boost revenue,
enhance patient satisfaction, and master the art of marketing your practice.
Hosted by Cameron Hemppill. With over a decade of experience
in the aesthetics industry, Cameron has supported thousands of practices
and providers, working with some of the biggest names, most
well respected brands, and elite industry thought leaders in the field.
(00:46):
If you're ready to level up your practice and become
a true medical millionaire, this is your podcast.
Speaker 2 (00:52):
Here's your host, Cameron Handpill. Hey, what's up everybody? Cam
Hempill here host for Medical Millionaire. Hey, guys, thank you
so much for taking the time to tune into the podcast.
Our goal is to give incredible value and insight for
practice owners. So today, guys, I have an incredible guest
on It's been about three or four episodes since I've
(01:14):
had a guest on. I've really done a wonderful job
of identifying experts that I want on the show. So today, guys,
I have doctor Crawford. She's out of Cincinnati, she has
a couple practices, She's been in the industry for over
ten years. She's an entrepreneur. She understands how to run
a practice like a business, and how to effectively help
(01:37):
entrepreneurs and most importantly, how to avoid burnout. Doctor Crawford,
thank you so much for your time, welcome to the show.
Give us more information about you, and then I have
a list of questions for you.
Speaker 3 (01:51):
Awesome, Thanks Kim for having me. Excuse me, I am
really thrilled to be hear and yeah, I've been practicing
for fourteen years. Kind of my background, and I'm a
physical therapist, doctor of physical therapy with a specialty practice
in chronic and persistent pain. And I think a lot
of people think of you individuals who might be kind
of living off the system, living on disability. And this
(02:14):
is a world where it's it's people like you and
me that are living with chronic headaches, chronic back pain,
chronic book pain, and they're really high achieving, thriving people
and a lot of aspects other than they just are
living in pain. And I had a bunch of specialty
practice right out of PT school that really contributed to
me being more of like needing to be one on
(02:35):
one with people than a traditional PT practice just doesn't
afford that. And I realized very quickly that those people
needed a team right. There was psych components of their pain,
there were nutrition components of their pain, there were lifestyle
and just daily habits. And so I started meeting other people,
and the current systems that I were operating and just
(02:57):
didn't affect that. There was too much time, too much
space between me and the other providers that I needed
help from to be able to give the consumer the
care that they needed when they needed it. And you know,
I think the number one thing I've realized as a
practitioner is that when somebody has motivation, we need to
capitalize on it. And so the systems that are traditionally
(03:18):
available to consumers of health and wellness services slow that down.
Somebody's ready, they're interested, they want to take that next step,
and then they have to wait for insurance approval. Then
they have to wait for the doctor's office to call
them back and then they have to you know, and
it's just it's it's harder than hell to get good
care in this country. So I started trying to figure out, like,
how do I fix that? And so the comblement center
(03:40):
model is kind of based off of salon lofts if
you ever heard of that, ye bringing you know that
model brings a stylist into the same fiscal space. They
cost share fiscal space, operations, and supplies, and then the
brand itself helps generate referrals for the different dialist. And
so that's what Anchor is. It's a collaborative where we
(04:03):
bring like minded health and honess entrepreneurs into the same
fiscal space, timeshare out rent, we run their back end operations, administration,
and then we have a built in business consultancy to
talk about strategy and execution. And the idea being is
that there's really great healthcare providers out there. This country,
I would say has some of the best practitioners in
(04:25):
the world. They are forced to work in settings that
don't let them be the best versions of themselves. We
go to school, we learn something, and then we have
to go basically have our hands cuffed behind our back
and deliver some version of quality care. So yeah, the
idea of being like, I really want to disrupt healthcare.
I want to change how people you know, feel better
(04:46):
about themselves and provide a place where practitioners don't get
burned out because these settings where we currently live and
operate are they're pathological and you're seeing it right. In
the United States, eighteen percent of licensed physical therapists are
practicing in clinics. No, what eat I mean? That is
(05:07):
a huge crisis. Internal medicine doctors are fleeing healthcare systems.
These hospitals cannot keep internest on staff. Why because they're
seeing three thousand patients a year. They get ten minutes
orthopedics get a ten minute pre op appointment with a
surgical patient. That's not enough time to talk about what's
(05:29):
really important to the well being of the consumer. And meanwhile,
as a practitioner, you're like, just hope I don't get sued, right,
let me just cover all of my I need my CYA,
I need to get all my gold measures, and just
hope to goodness that I don't get sued because I
get this much time with a person. So that's what
we're trying to solve for. And you know, if I
(05:51):
can do that, then I'll feel successful.
Speaker 2 (05:54):
Wow, it's amazing. It's so they just if I hear
you correctly, you basically have to this ecosystem, this environment
to help the practitioners and the providers also focus on
themselves because they have a demanding life, they have a
demanding job. Correct. You know what's interesting is I had
(06:17):
a recent experience. I was I actually had to get
an operation done. I had to get my finger operated on.
And the place I went to so I kind of
experienced that firsthand from a patient standpoint, and it was
it was I jam my finger and I had to
go and get it fixed and to get it like
sliced open. And the guy that was conducting the surgery.
(06:41):
I live in an area that it's got okay healthcare.
I would say it's an affluent area, but there's not
a lot of availability. And he was doing I think
on average, eight to ten surgeries a day. So this
was just a revolving door, right and of time that
I got to hang out with you know, postop, like
(07:02):
pre op post stop, like getting me ready for surgery.
I just felt like like putting a name tag on
my shirt. They try to do a good job of
building a little bit of rapport with the limited amount
of time we had. But to your point, I couldn't
imagine running that day and then waking up tomorrow and
going through it again.
Speaker 3 (07:22):
Yeah. Yeah, I mean, practitioner burnout is at an exceptionally
high level. It's higher than it's ever been, and it's
common across all fields. You're seeing it from personal trainers
to neurosurgeons. It's just it's happening, and it's the system
that we live in. And you know, we can all
point blame. If I had to like hit the nail
(07:43):
on the head, I could probably pick the one industry
that's driven that, because the hospital systems aren't winning either.
Speaker 1 (07:49):
Yeah.
Speaker 3 (07:50):
Here regionally in Cincinnati, the Collective of Hospitals, they have
a half a billion dollar deficit at the end of
Q one, So they're not winning, right, So they just
keep they just keep pulling, you know, billable codes and
interventions because they don't they don't reimburse high enough. So
now they're they're asking their practitioners do more with less, right.
(08:13):
And then you've got these people who you know, a
lot of health and wellness practitioners are of child bearing age,
and they have kids at home, and they have spouses,
and they have aging parents, and so the demand of
our time and brains is at its all time highest,
and our function internally is that it's an all time lowest.
(08:34):
So yes, if we can do anything here to offload,
you know, entrepreneurship is harder than help. It is like
the quickest way to learn all of your own insecurities,
all of your own vulnerabilities, all of the areas where
you just kind of suck. It's the easiest way to
(08:55):
pick up on your weaknesses. And to do that by
yourself in a square box without anybody else around you
is just exponentially harder. So our goal here is to
create a sense of community also just to have brains,
right like you, I don't help every patient that comes
through my door, and I want to have somebody down
the hall, but I want to have autonomy over my
(09:16):
own business and my own growth and what I'm doing
on my day to day. And so that's that's really
like the system that we're trying to build is like
how do we bring these people who are autonomous and
self motivated and unique and just provide them a healthy,
happy place because I could do it. Could I employ
these people? Sure? And that's what a lot of models do,
(09:40):
you know, They try and build these multidisciplinary centers. And
that's what's unique about us is that we don't. We
don't have an employment model. I have my own physical
therapy practice in which I employ people, but the disciplines
that are outside of my own, I don't know how
to do their jobs. So I don't feel like from
a quality control standpoint, I can appropriately scaled those businesses
(10:01):
without me being able to say no, that's not the
right way to do it.
Speaker 2 (10:05):
Yeah. Yeah, So the the anchor wellness center that really
is that that's like, that's going to be your passion project?
Is that? Okay? Yeah, I mean it's like, hey, look,
because you this is something that you experienced, had.
Speaker 3 (10:17):
To have been yeah, always all the time, and currently
fighting it for my husband, right like Yeah. There are
people that are just you know, yes, ma'am, yes, sir,
people who are going to just they're going to fall
into the trap and they'll ride that escalator to whatever
floor in the hospital their doctor tells them. And then
there are people who are becoming more liberated who want
(10:39):
to find their own journey and that's you know, our
goal here is to just be alongside and be part
of that journey. And it's a lifelong path, right, And
that's that's equal, that's synonymous for the business.
Speaker 2 (10:53):
Owner as well, wellness for the providers. You guys hearing
that we all need that wellness for the providers. I
mean I was just on a cruise with the top
one hundred injectors across the country, right and literally they're
voted into it by their peers and that's what they are,
and it was it was great to hang out with
(11:16):
them because they finally got to take the time out
of their business. There's obviously like networking and conferences and
dinners and stuff like that, but also just getting to
know them on a personalized basis and you can see it,
like I can see them working. Everybody need to be
connected to Wi Fi. Everybody had to be, you know,
pushing hard. Some of them have their systems in place
(11:37):
where the business was they could fully operate while they're
not there. Most of them couldn't. They are missing patients,
they're missing revenue. They're stressed out about marketing, they're stressed
out about finance. Like I can see it, and so, guys,
I think as providers we really have to focus on
(11:57):
making sure that our wellness is because my fear is
if you're not. It's almost it's really challenging to actually
elevate your area of expertise for your patients. If you're
not feeling well, right, you can't come to the clinic
not feeling well and taking care of you of yourself
and actually give the patient the treatment and the outcome
they're looking for if you're not feeling well. So I
(12:21):
love it. I think this is absolutely brilliant. I'm sure
you have people that fly in all the time to
visit you and hang out. It's like, you know, just
a retreat task to be Yeah, yeah.
Speaker 3 (12:30):
We do. We have built a little bit of a destination.
But you know, like this, don't let me fool you
in that I haven't had my own personal experience with moments.
Speaker 2 (12:41):
Sure, oh yeah, you know.
Speaker 3 (12:43):
I wrote this business plan in twenty thirteen, didn't launch
until twenty nineteen. Basically shotgun from the hip type decision
opened in two weeks, kicked my own butt for you know,
a long time, and happened to open before six months
before COVID, so you know, there was there was some
churn and burn and a lot of lived experiences. But
(13:06):
you know, I kind of had this come to you
know who with myself of like what is this all for? Right,
I'm not going to build this health and wellness business
that is focused on helping empower individuals to feel their best,
both business owner and consumer. And I feel like shit,
Like that's just you know, And I started my business
with a one and a two year old in tow
(13:27):
and they're very much part of my business. They're here weekly,
they show up at events, they wear the gear, they
they talk the lingo. You know when I first when
it first started, they didn't know how to say a
physical therapists. But now they do. But you know, it's
been it's been trial and error for sure. But I
think my background in pain kind of sets me up
(13:50):
for success because understanding pain science and and how like
the biology, the psychology, the social components of a person's
life contribute to their experience of pain. That I think
has really kind of enabled me to learn faster. And
that's my goal on a daily basis, Right, take chances,
(14:12):
learn faster. Yeah, it's not to avoid failure. It's not
to avoid, you know, upsetting the stability of something, but
it's it's real. It's really being willing to move fast
and learn.
Speaker 2 (14:26):
Quickly, take chances, learn faster. I love it. I love it,
and I agree I think as entrepreneurs, like we have
to fail, we have to fall on our face, and
we have to have courage and get up and keep
going and ultimately say I learned from that experience versus
thrown in the towel. Like the most successful achievers that
(14:48):
I've that I've studied, right, whether they're in this specialty
or not, are the ones that take risk. You have
to take risk. You have to be a quick thinker,
and then you just have to keep moving forward and
take all the sponge of information that you accumulated through
that journey to put you in a position to actually
grow and scale. And so I love that. I really
(15:09):
appreciate you saying that.
Speaker 3 (15:11):
Yeah, I do think that you know entrepreneurship so rare breed.
I don't think it's meant for everyone for sure. I
am not even certain it can be learned. Like I
think there are certain pieces that you can piece meal together,
but at the end of the day, I think it's
sort of just in your DNA, and it does take grit,
and it does take tenacity, and then it also just
(15:33):
takes being working smarter, not harder. So I think one
of like the first lessons I learned in trying to balance, which,
by the way, like I don't necessarily believe in work
life balance as an entrepreneur, but I do believe in
like energetic balance, Like I have the ability to decide
what's going to take from me energetically versus in what
(15:55):
I'm going to give to you, And so like, one
of the first things I learned was just fire myself fast,
Like how do I get myself out of the roles
that I don't like doing? Like I love business development,
I love building relationships, and I'm really good at it.
I don't want to be doing the back end marketing stuff.
(16:17):
Yeah I'm good one on one, but I am not
a creative and I don't like to sit on my computer,
and so like, as quickly as I can get myself
out of roles I've tried to Managing people is not
my strength, and anybody who's ever worked for me will
tell you that, Like, as quickly as I get myself
(16:39):
out of that you know will be great, my business
will take off.
Speaker 2 (16:44):
Surrounding yourself with others that actually have the ability to
conduct their area of expertise. Like that's what it takes
to build a really good team, you know. As an
entrepreneur myself, I've same way. Find people that are amazing
at their craft, love what they do, and fire yourself
from the thing you hate doing. Have you read the
book How to Get Your Time Back by Dan Martel? Yes?
(17:06):
Is that where you because when you said that I
might fire yourself and like that, I learned a lot
from that book. That was a brilliant book. And I'm like,
oh my gosh.
Speaker 3 (17:13):
I talked about the habit was a big one, James Clear,
Atomic Habits.
Speaker 2 (17:17):
That's a responsive book.
Speaker 3 (17:19):
This and this realm that we're talking about around burnout,
Like that was a real game changer of just make
it simple, make it simple, make it repeatable and easy
to access. And so you know that that was like, Okay,
my alarm clock goes off at five am every day,
no matter what, despite whatever time I went to bed,
(17:39):
and you were getting up and you are doing your workout,
you're doing your journal, you're doing your meditation, and some
of those are new practices for me, but the workout's not.
But yeah, I mean, just like that, making it as
simple and as less to think about, because we already
have all of you know, the pressure on our backs
every single day. So if I can make some of
(18:00):
those things something a decision I don't have to make,
that just happens all of a sudden, like my emotional
burden is just lightened.
Speaker 2 (18:08):
Yep, yep, I totally agree. Now, those are two amazing books.
I've read them both. In fact, I read Dan Martell's
book a couple times, and I found myself in a
situation I'm like, oh my gosh, I almost started becoming
the administrator of my business at one point. Yeah, and
I did all the things that I actually hated doing,
but no one else wanted the job, so I was
(18:29):
doing it, and I'm like, oh my gosh, I am
I started. He has like this time calculator, right, I think,
And it was like, based upon how much money I
am worth an hour, and how much of these tasks
that I could delegate to like a twelve dollars person,
you know, a total hour person. Whatever, it is not
to diminish the value. The stuff has to get done.
The work has to get done. But ultimately it was
(18:52):
killing my passion and I was not putting myself in
a position to actually like continue to charge the business.
I always just focus on mundane tasks that I could
then delegate. And the issue that I had, Doctor Crawford,
was the task list. The business scales so fast for me,
the task list was just enormous, and I'm like, well,
I don't even have time to train someone because I
(19:13):
need to get the task done. And so I was
in this catch twenty two. And finally what I did
was I built a LMS system like a learning management
system with LOOM videos, and I went through every single
documented step and then I almost built this sop and
just started handing it off. I almost was filming me
do all this stuff. And that was an easy way
for me to do it, because I think some people
(19:33):
get into a spot they're like, I don't even have
time to train somebody. I don't even have time to
hire somebody.
Speaker 3 (19:38):
Yeah, it definitely there's a mindset shift that has to
happen at some point, right because you get to this,
like you were just talking about, you get to this
point where you're growing a business, you're scaling, You've got
a lot of momentum things going in the right direction.
You don't maybe have as much cash as you want
or think you need to make that next hire to
(20:00):
you know, make a next move, and at some point
you just get to this fork in the road where
you have to just bet on yourself. Right. And I
think the mindset shift is an investment, not a cost
and especially when you're talking about like employees and bringing
on team, because an employee will pay for themselves if
(20:20):
you hire the right person. So I'm always telling like
our anchors, the business knows that we support I say,
don't think of it as one hundred thousand dollars investment.
Think of it as a thirty thousand dollars investment because
if they're not good after ninety days, save yourself the
other sixty grand.
Speaker 2 (20:35):
There you go.
Speaker 3 (20:35):
Right. So it's just about how to really think in
a way that is conducive to growth as opposed to
this self limiting scarcity type mindset. So a lot of
the work is really and just how we're talking about
the moves we have to make, especially the scary ones.
Speaker 2 (20:54):
Absolutely, and I think if you look at it from
a cost analysis standpoint, like how much is this task
really costing me? And how much income could I actually
be producing if I was seeing a patient, if I
was selling a product, if I was investing in my craft.
You know, it's that time exchange, and I think that's
where the mindset shift really happens. Just do the analysis
(21:17):
and say, oh my gosh, like cause there's almost like
I'm afraid to hire somebody that's one hundred thousand dollars
a year for example. Well, if you do the analysis,
the amount of work you're actually doing inside the practice
that you shouldn't be doing might be costing you three
hundred thousand. Right, So that's like the mathematical conversation that
I think for the audience you guys should be having.
(21:39):
But let's really quick. If I kind of want to
picture myself showing up to your practice, showing up to
your wellness center, showing up to this retreat, I want
to picture myself like, all right, I need a weekend off.
I'm going to hop on a plane. I'm going to
go hang out with doctor Crawford and her team. Like there, Like,
(22:01):
what is it that you guys are doing. I'm sure
there's some fitness and yoga cold plunges. I honestly have
no idea, Like, we haven't really had much deep conversation
about I want I want to know what that feels like,
because it has to be in this experience.
Speaker 3 (22:13):
Yeah, so you know, I think what what I've aimed
to do is really get away from the feeling of
walking into a sterile, white environment. And so the first
things that you'll notice is that your practitioners give you
their cell phone number. Right, you have immediate access to
(22:33):
the person that you've decided to put your trust in
to help you feel better. Yeah, we have taken away
the white coat syndrome that is associated with healthcare. So
you come in and it's it's really quite spa like
And that's what our consumers always say, is like I
just want to come sit in your lobby. And I
also like make a really significant effort to have like
(22:54):
a wide variety of music playing, Like sometimes it's like
nineties rap an other times I love that, and I
just like to keep people on their toes. Right, we
don't need elevator music playing. You can hear that in
the elevator. But no, you know, we really pride ourselves
on like client centric care. We are in the passenger seat.
(23:16):
We are not the drivers. We just happen to have
studied something, We happen to have some licensures, we happen
to be really good at a particular skill or service,
But we do not know their bodies, right, We one
hundred percent trust that our patients and clients know what
they need. We just have to listen. And so that's
(23:36):
the skill that does not get to exist in a
traditional health and wellness setting. Really, you only get to
see that in boutique wellness and so, yeah, it's a
really comforting calming down. Regulating our lives are just dopamine
hit after dopamine hit after dopamine hit. So if we
can do something to just upregulate that parasympathetic nervous system
(23:59):
that rest and die, that'll get people half the way
there to feeling better. Which sounds so insane.
Speaker 2 (24:06):
Yeah, yeah, but it's true.
Speaker 3 (24:08):
You see it all the time, right, you just are like, hey,
unfortunately it won't be great for your podcast listening, but
put your phones down. Put your phones down, you're just
getting that epinephrine right into the bloodstream every time we
open them up. So you know, we're just trying to
help people get back into their bodies, and we do
(24:29):
the same thing for our business owners. We meet once
a month and we have this like kind of down
and dirty conversation, like give me the top five percent
that's happened in your life, personal business, anything in between
in the last thirty days. Like let's talk it out.
What is occupying your brain cells because those are things
that are keeping you from growing both personally and professionally.
Speaker 2 (24:51):
Okay, gotcha. So there's ongoing conversations.
Speaker 3 (24:54):
You know.
Speaker 2 (24:54):
Actually I have to be on site.
Speaker 3 (24:56):
Yeah, we for everybody to be outsight. My personally only
kind of believe that, especially coming out of COVID, like
we have a due diligence to one another to be
in physical space.
Speaker 2 (25:06):
Oh gosh, so much. Yeah, everybody's so isolated now, you know,
so much work from home. I mean see even myself,
I do so much work alone. And I'm like I think,
I just like sometimes I'll get done with today. I'm like,
I'm pretty sure I just talked to my computer for
like six hours. Yeah, Mike, is that normal?
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Speaker 2 (26:52):
Show you know so, I try to break up my day,
go on a walk, go on a run. I'm very
much similar to you. I wake up very regiment morning routine,
early riser, workout, all the wellness stuff that I can.
But even with that, it's like then my day starts
and it's just like bam, bam, bam, bam bam. Meeting, media, meeting,
(27:13):
all this stuff. And then I pull up my social
media and then I'm like comparing myself to this person,
and you know, like dopamine hit, like you said, and
you know, it's you got to be really careful about
how you you know, I think. Just so, let's just
take social media for example, right, because in this world
cash pay business marketing, I'm a big believer that the
(27:35):
most successful practice owners are really the best marketers through
these engines. It's like a requirement, but it's almost like
it can consume your life in your time, and you
can get in this world of comparison, and you could
get in this even to your peers. Well so and
so's practice is prettier than mine, or they like doubled
(27:55):
their space, or their followers are more than mine, or
and it's like, dude, focus in your lane and focus
on who you are, and focus on your area of expertise,
and I mean you're the expert. Doctor Crawford like that.
That has to be a big part of conversation. Is it,
like if they're being honest with themselves.
Speaker 3 (28:15):
Yeah, if they're being honest with themselves, I think you know,
imposter syndrome. It is very easy to experience. And we
always tell people. I tell my therapists when they join here,
I tend to hire physical therapists that come from kind
of insurance based practices. Okay, and I'm like, your first
six months here, you're going to think that you don't
know dataly.
Speaker 2 (28:34):
Squad for sure.
Speaker 3 (28:36):
You're gonna you're gonna feel like you are a brand
new physical therapist out of PT school because what we
do is so different. We don't just treat the kneebone, right,
And so we tell this to our to our anchors
when we on board a new entrepreneur, like, you're going
to come in here and think that you have forgotten
everything you ever learned, because when you take away you
(28:57):
know a lot of the kind of the shelters that
were built around them that told them what to do. Yeah,
and so then and then you get into this place
where you got to find your own business like you're
talking about right, I don't have insurance throwing us ten
twenty thirty patients a day. And then you're like, oh am,
(29:17):
I even good at this, Like I'm struggling to keep
the doors open. Well, you've you've rocked the ship. And
so in social media is a I love social media
personally me too. I enjoy it. I learn a lot.
I like the engagement. I like building relationships through social media.
(29:39):
I've had colleagues and teammates and people that I've supported
who are just will not touch it because they don't
have the psychological skill of going down that rabbit hole. Y. Yeah,
I don't know why I do. I think I think
it was learned, like I think at some point, and
(30:01):
that's not ninety nine point nine percent true. I mean
I definitely catch myself saying, look at them, who's there,
who's going there, Who's who's tagging that location? Like there's
there's definitely a lot of that noise. But it's like
it comes down to mindset, like do I want to
like it or do I want to not like it?
(30:23):
It's all things right, like, and what what do I
want out of it?
Speaker 2 (30:28):
Yeah?
Speaker 3 (30:28):
Yeah, And so I think if you're going on there
to keep up with the Joneses, it can be very dangerous.
I think if you're going on there to extend your
reach and to build community and to be social, which
is its intent, then it's a lot healthier. But I
do agree with you. I think it's uh wildly pathologic
(30:51):
to not have a presence if you're in this boutique space.
You can't, right just from a consumerism standpoint. They want
to find you there, they want to find you on Google,
they want to find your website. They want to have
referrals and reviews. You know that you have to have
this multi dimensional approach. So like we work really hard
to encourage our business owners to get comfortable with it
(31:15):
because you can't. It's really hard to grow without it.
Speaker 2 (31:18):
Yeah, especially in this digital world. I mean to your point,
you know, you get the website, the reviews, the credibility,
The before and after is the results. I mean, even
if you're getting a lot of business from Watermouth referral,
they're still going to check you out online. They still
want to see if you're credible and the amount of
information that they can get so quickly. I think us
(31:39):
as consumers have gotten extremely intelligent over the years because
the availability and access to stuff. We almost just want
to be educated to make sure, Okay, are you credible,
are you within proximity? Am I willing to travel? Do
I like your work? Do I like you as a person?
Speaker 3 (31:55):
You know?
Speaker 2 (31:55):
I think like that's a really important thing. Do you
have personality?
Speaker 3 (32:00):
You know?
Speaker 2 (32:01):
And I think like, are you authentic? You know? And
so a lot of those things really weigh in. I
have a really good friend and he's actually a very
well respected cosmetic dentist, and he's done a wonderful job
of creating a great social media profile, if you will,
(32:22):
and I think he gave me a stat and I
want to say it's over eighty percent of his patients
fly to come see him. And I don't know how
you can do that without that type of platform.
Speaker 3 (32:34):
Exactly.
Speaker 2 (32:35):
It's the reach, right And I don't want to turn
this whole thing into you know, social media conversation, but
to kind of like it can also create burnout in
a way too, because of the daunting ability to create
this content and when do you have time to create
the content, and when you have time to chop it
and edit it and really and then AI is coming out,
(32:56):
and I mean what videos working? Which ones are not working? Oh,
this last video didn't get as many views as that one. Man,
it's it's a it's a crazy, crazy world.
Speaker 3 (33:08):
Yeah it is, and it's not going to change.
Speaker 2 (33:12):
No, it's not.
Speaker 3 (33:13):
So as soon as you can come to terms with
that and just make your decision, right, Am I going
to do it?
Speaker 2 (33:20):
Yes?
Speaker 3 (33:20):
Or no? I think we get stuck in the minutia
and we get stuck. It's that analysis paralysis by analysis, right, Like,
at some point you just have to make a decision
and invest, invest in a team. You know, I my
business changed when I made two big investments. I hired
(33:43):
a coach and I outsourced marketing.
Speaker 2 (33:46):
Honde It on that right there, like, drill down on
that right there, because you just made two amazing points.
And I think a lot of times we get ourselves
on this pedestal, doctor Crawford. We get ourself on this pedestal.
Like I don't need to coach. I don't need to coach.
The most successful people have coaches.
Speaker 3 (34:01):
The people that say they don't need a coach need
a coach.
Speaker 2 (34:04):
There you go, that's one hundred percent. So talk to us.
What change when you hired a coach, and then I
want to move on to the next point.
Speaker 3 (34:09):
Yeah, I mean having you don't know your blind spots, right,
So I wanted somebody to help me see what I
didn't know. And I wanted somebody who I could spill
my beans to and didn't have to say yes to
me because they didn't work for me. Right. I needed
(34:30):
somebody to open that my blind window to the things
I did not know about myself that I could not see.
I will say, one hundred percent certainty, the growth of
my business is contingent upon the growth of myself.
Speaker 2 (34:45):
Oh my god.
Speaker 3 (34:45):
And my coach is the one who opened up that
door one thousand percent. And it was scary and it's wild,
and I just leaped into a different coaching program that
is ten x more expensive, next more wild. I'm the
only female in this cohort and it terminates in a
(35:09):
three day forest retreat that's fasted of food and water.
And I don't even like to camp.
Speaker 2 (35:15):
So shit, getting in the spot where you're uncomfortable, I
love it.
Speaker 3 (35:22):
If you want to own a business and you want
to stay comfortable, you will not grow, that's right story.
You'll burn out, You'll be one of the statistics of
the businesses that don't succeed past five years, ten years,
whatever it is. You'll be that number.
Speaker 2 (35:35):
You'll be that number, being that number.
Speaker 3 (35:39):
And bringing people along with me through my learned experiences
to make sure that they're not part of that number,
and that hands down, I'll never not have a coach
for the rest of my life.
Speaker 2 (35:49):
I love it. I love it. You guys, get comfortable
being uncomfortable invest in a coach. This is not an
expense on the P and L. This is an investment.
This is an asset in yourself. Listen to what she's saying.
She's literally dropping gold right now. This is so good,
all right. Next point, on the marketing side. You mentioned
that when you started delegating stuff to a marketing expert
(36:10):
or somebody that you've hired. Why why was that such
a big aha moment in the business for you.
Speaker 3 (36:18):
I'm a doctor of fiscal therapy, a science degree. I
have a business degree too. I mean, I've been in,
I've I've been in. I bought my first entrepreneur Entrepreneurship
for Dummies book when I was eight. My dad started
to business out of our garage. I ran as P
and ls I did as invoicing. I ran my aunt's
(36:41):
therapy company when I was in high school for a
summer while her office manager was on maternity lead. Like
I come from a business of business owners, a family
of business owners, so I've always known I was going
down this path. But at the end of the day,
I am not a marketer. And you're right. If you
(37:01):
want a person to know about your business, you have
to find them, and there are lots of avenues to
finding them. One I'm really good at is the business
development piece.
Speaker 2 (37:12):
Right.
Speaker 3 (37:12):
I can go out and talk to another business owner.
I can talk to a physician. I can talk to
a massage therapist. I can talk to a personal trainer.
I can talk to an esthetician, and I can help
them understand why their patients, their clients would benefit from
my services. I am not going to spend my time,
and when we talk about that cost revenue model, the ratio,
(37:35):
I can make way more money by going out and
building relationships than I can sitting and creating engaging digital content.
It's not my skill set and I don't want to
learn it. You have to do that, and maybe that's
a downfall, but there's other things I really want to learn,
Like I want to learn how to get my team
out of survival mode. Right. I employ a lot of
(37:59):
physical therapists who are young moms, and they are exceptional
at their job, and I want to I want to
help them be exceptional human beings, not just exceptional physical therapist.
And so if I'm going to spend my time somewhere,
I want to spend my time learning how to help
others be better. I love learning how to market.
Speaker 2 (38:20):
Yeah, I love that. I love that. I mean, you
have said so big. I think like helping somebody that's
on your team not only becoming you know, a better
physical therapist, but a better human, you know, building confidence
within themselves and putting them on a journey because we
never know, there's there's always an expiration date, right, Like
people come, people go. They're with you for many years,
(38:40):
or they're with you for a year or two, you
know whatever. We obviously want to have the great people
stay with us forever. People move, job changes, I don't know,
but if they can leave as a better person and
I have grown from you being a mentor and a
leader like that, that's that's that's the true impact of
helping others uplifting community and putting people on this mission
(39:03):
and vision to become the next best version of themselves.
Speaker 3 (39:05):
Yeah. Yeah, we all have kids, right, Like, how does
this world change the generation behind us?
Speaker 2 (39:12):
That's right, right?
Speaker 3 (39:13):
And I need to model for my kids what healthy
looks like and healthy looks like having strong relationships. If
I burn this business, if I build this business and
burn all the bridges in the meantime, for.
Speaker 2 (39:25):
What short lived?
Speaker 3 (39:27):
Right? You know, to be a millionaire billionaire with no friends,
no social kids whose lives I didn't participate in, Like,
that's that's not the life I want. And that was
that truly was a bit of my journey of like
I really grinded for the first few years, and it
was tough because of COVID, because you know, I was
(39:48):
trying to prove concept coming out of a time where
a lot of practitioners moved virtual. Yeah, there weren't many
of us that have to be If you're an injector,
you've kind of got to be with them. Kind of
hard to do that virtually. The way that we practice,
we kind of need to be in person. We're a
hands on, manual clinic. We're not an exercise based practice.
(40:09):
But there's a lot of people that don't need to
be virtual, and so when I'm trying to get people
back into the fiscal space, I mean there was there
was definitely a grind. And then I put out on
a bunch of weight. I looked like a piece of leather,
just not sleeping, and I was like, what this is.
This isn't going to work, this is not sustainable. And
if I got hit by a bus, both of my
businesses were dead, yep, yep, right, So there was there
(40:33):
was just a conversation of like what do I have
to do? And so we had an uncomfortable year when
we restructured the businesses to make sure that they could
exist without me. And then I had to work on
what's my role here? Like what is my number one job?
How do I be CEO? If I have a task list?
I'm not a CEO? So how do I get there?
(40:54):
And how do I be a really good model for
my kids? Those are my two priorities.
Speaker 2 (40:59):
How are your kids seven and eight? Oh they're close
to mind at eight and eleven.
Speaker 3 (41:03):
Yeah, they're awesome boys.
Speaker 2 (41:05):
Girls, both two girls. Two girls. Okay girl, mom, I'm
a girl. Dad.
Speaker 3 (41:09):
Oh I love that. Yeah, they teach me every freaking day.
Like I'm literally I could say everything I've learned in
the last ten years, I say, I've been through them
in someone shape or form.
Speaker 2 (41:22):
I love that. I love that.
Speaker 3 (41:24):
Well.
Speaker 2 (41:24):
So you have this background of entrepreneurship from from your dad,
from your family. That's rare, you know. And I've seen
some similarities to very successful entrepreneurs within this specialty where
they have either like the husband or partner brings the
business or financier side of the model, and then you know,
(41:45):
the other spouse brings in the wellness of clinical background
and they create this like this this approach that's it's
just a wonderful partnership. And then I've also had others
that come from a business background first and then clinical
and that kind of sounds like like entrepreneurship's been in
your heart and soul and family for ever since you're
a little girl. That's amazing.
Speaker 3 (42:04):
Yeah. Yeah, I don't know why. You know, my dad's
not college educated, and that's why he had one choice
when it came down to it. He kept trying to
work with others and it didn't work. And sadly, at
nearly forty years old, I'm learning how much. I am
like him, which is why I just invested in this giant,
(42:27):
big time coach. But no, yeah, it's to me. It's easy,
like not easy easy, but it just has come natural.
You know. My very first job hired as a staff
physical therapist. At the end of year one, I was
promoted to clinical director. At the end of year two,
I brought was brought on as partner.
Speaker 2 (42:48):
Jeez, you're at the end of year three.
Speaker 3 (42:50):
I left because that wasn't going to go anywhere. I
went to a practice that was already established. Guy was
trying to grow. He just couldn't get off the ground.
He was looking for a partner. I went to him
on a short term employment contract because we didn't know
each other, we'd never worked together. We wanted to make
sure we were compatible. When the option to partner came about,
(43:13):
I was in the thick of life, you know. I
knew I was going to get married, I knew I
was going to start having a family, and quite frankly,
I just didn't think the business was worth what he wanted.
But I liked the business and I thought I could
help it. So I stayed on as a business strategist
and worked and helped grow that team, and we built
(43:34):
a multidisciplinary center very similar to Anchor, but everyone was
employees and ten ninety nines and they had no skin
in the game, and they didn't care about the growth
of the business right and there was no area for
growth in it for anybody that worked there. And so
finally push came to shove, and in July of nineteen,
(43:57):
I left there with two weeks notice and opened Anchor.
You know, and if I could do it all over again,
there's definitely decisions I would. But for some reason, I
keep finding leadership. I don't necessarily seek it, but I
keep sending up in these positions. If you know anything
about the enneagram, I'm a a three on the enneagram,
(44:19):
and you know, they tend to be people that like
to be in front. And that's I don't actually prefer
to be in front. I just nobody else around me,
seems to gosh.
Speaker 2 (44:28):
As you and I are very similar in that, you know,
sometimes I'm like, hey, to that point, I'm like, I'm
a three as well. I want to be in front,
but I don't. It's almost I'm like, shouldn't someone else maybe? Yeah?
Speaker 3 (44:39):
Here?
Speaker 2 (44:40):
Like why am I here? And I have some very
successful people too. And then sometimes I feel like I
can get too vocal, like maybe I'll just hold back
a little bit. And then but if I if I
do hold back, I know that I am doing whatever
I am doing a disservice. Yeah, So I mean that's
I think, Yeah, I totally get that. My gosh, it's amazing.
(45:05):
So for a MEDSPA and a wellness entrepreneur looking to
build a thriving and sustainable practice, and that's that's the
whole point is because I've been in the business for
ten years, I've seen practices open. I've seen practices thrive.
I've seen them go to multilocation. I've seen a provider
(45:25):
go from six figures to eight and then bolt on
like different businesses with inside masterminds and you know, academies
and products and becoming a kol and speaker and all
the I mean, I've seen the whole journey. And I've
seen a ton of practices open and like fail, right,
And so let's talk about that, like and let's talk
about burnout for a minute, because being an entrepreneur is
(45:47):
not easy. There's a reason why they make sports cars
with two seats. It's because it's lonely at the top.
I don't care if it's fortune five hundred or if
it's freaking clinical or if it's what I do. It's lonely.
And you have to be okay with that. And you
can be like, you know what I've done doing this?
So how do you build this thriving, sustainable practice. Like,
(46:07):
if there's one thing, one change they can make today
that sets them up for long term success. And I
know that there's more than one, but if you could
give me one, what would it be.
Speaker 3 (46:23):
Yeah, if there's one thing for our business owner to do,
they have to have community. Like you're right, it is isolating,
it is lonely. And if you don't have a place
where you can go and just talk it all out,
it will bite you in the butt. And what our
(46:45):
brains are so elementary, right, Like our brains are immediately
going to a state of danger no matter what. And
so the moment that you are going up against something,
whether it's hey I can't keep staff, Hey I don't
have enough money for payroll, Hey I can't we're not
(47:06):
keeping our books filled, that is all just interpreted in
the brain as being attacked, right, Like that is just
neuroscience one oh one, like you are just going straight
into that fight or flight, and when we are in
that fight or flight, we cannot literally we cannot conceptualize
and organize thoughts. And so having that sense of community
(47:29):
where you can like bring that nervous system back down,
talk out loud, bring the heart literally, bring the heart
rate down, and then start to organize what really happened
and get to the root of it, like, Okay, it's
not that I can't keep staff or keep their books filled.
It's that I, as the leader, am overstepping my boundaries
(47:52):
or you know, whatever it is. But you can't really
learn that until you've got that sounding board, that team,
that community, that support group whoever it is, to help
you kind of calm down. And when we make decisions
from a scarcity mindset, from that fight or flight, you're
going to lose every time.
Speaker 2 (48:14):
I love that you said that, because I think if
I asked that question, I could ask that question to
like twenty different people, and I'm going to get a
different answer every time. The marketer is going to say marketing, right,
the business person's going to say business. The coaching person
can say get a coach, The fitness person can say fitness,
the mindset, the reader, you know, the finance person whatever,
(48:34):
and those are all really good answers, right, They're all
going to have wonderful answers. And I think you'd be
the one in the room that would say what you
just said is the community aspect, the networking aspect, the
mentor aspect, the connectivity aspect, and almost like and you're
saying with your peers, right, your colleagues, Yeah, anybody.
Speaker 3 (48:54):
I mean literally, it's just having whether it's a group
on Facebook of entrepreneurs you can find, or it's a
sanctioned community, or it's like I have access to a
couple through my coaching groups that i'm and I'm in
an organization called EO Entrepreneur Organization. Yeah, well the tools
of people that I can go to. But it just
(49:17):
never fails that what I think is the problem is
not the problem.
Speaker 2 (49:20):
Interesting. Yeah, it's so interesting, you know I have I
thank you so much for saying that. And guys, if
you don't like have community. And I'm not saying your employees,
you know, are your community guys, I'm saying peers, I'm
saying mentors, I'm saying entrepreneur groups even outside of your specialty.
If you're if you're a provider and you're only talking
(49:42):
to other providers, you should go join a group that's
about just other entrepreneurs. The amount of networking billed on that, like,
oh my gosh, because they just bring a completely different
mindset to it.
Speaker 3 (49:53):
Yeah, and you don't have to recreate the wheel, right, Like,
there are so many things we can learn from other
industries and how other businesses work, and that helps you
really stay in that creative space, which brings back that
abundance mindset. But yeah, you know, as somebody who's not
really selling anything to your listeners, like that has just
(50:13):
been the game changer for me, is having just a
group that cares about me that I can say the
things that I wouldn't say to a lot of people, right, Like,
I'm not going to go home and tell my husband
if he's annoying me. If he is, he's going to
affect me at work. Unfortunately doesn't really annoy me. But
you know versa like, I'm not going to complain to
(50:36):
my employees if that's who's bothering me, and my husband
doesn't want to hear it all the time. That's the
other thing that most people don't consider is like the
people you live with don't want to hear you complain.
Speaker 2 (50:52):
No, they don't. It's you just become this soundboard of
just like how your day was, just like challenging and tough, right,
And I think there's a time and a place for
you know, but at the same time, it can't be
everything you talk about. I completely agree on that.
Speaker 3 (51:07):
Have a place where you can be the most vulnerable
and say the things in confidence and know that it's
not going anywhere, and that the people that are listening
just love you.
Speaker 2 (51:18):
Yeah.
Speaker 1 (51:19):
You know.
Speaker 2 (51:19):
What I found too is when I have a question
or a problem or hey, how we know, how would
you take this? Or what is your take on this?
Or I hate using the word can I pick your brain?
So I try to stay away from that, just just
like my own thing. Guys. But because people have asked
me that, Cam, can I pick your brain for a minute,
I don't know for me anyway, get on sidetrack, But
(51:40):
I'm like, now you can't. But what I have found
is entrepreneurs want to talk to entrepreneurs and they want
to help each other because they have either experienced that
challenge they've gone through it, or they want to know
about it because eventually they will go through it. Right,
So we all like to actually have conversation and connect
and help each other. And I think it's really healthy.
(52:02):
And every entrepreneur that I've reached out to to have
conversation with, they all want to have conversations.
Speaker 3 (52:09):
Right.
Speaker 2 (52:09):
So if you're worried that, you're like I don't want
to reach out to so and so because they're like,
like you're intimidated, you know, I think that that could
be an issue as well. You know what, just go
for it, Like, just go for it because they want
to talk, they want to help, they want to have
either mentorship or approtech. They ship.
Speaker 3 (52:27):
Yeah, and what's the worst scenario.
Speaker 2 (52:30):
Yeah, I mean say no, move on, I mean whatever. Yeah,
you know, and join different groups too, Like I have
my golf buddies group. I'm a big golfer. That is
a fun group of guys. They're successful guys, all in
different businesses. We're playing a game together, you know. Like
it's that that is a that is like an outlet
for me, and that's it's a networking outlet and it's
(52:53):
like a stress reliever for me. So, like you know,
and there's other ways like yoga is a great place, right,
you can you know, say people that like to do yoga,
you know, cycling, whatever, whatever the game is, whatever, the
fitness group is plates I don't know, wellness whatever. But
that's a great way as well to get around people
that have similar interests. And what I've found is people
(53:13):
that have similar interests are kind of on the same
wavelength and can have those conversations and are potentially just
as you know, in the successful journey with you maybe yeah, yeah.
Speaker 3 (53:25):
I mean you are who you surround yourself with, that's right.
And so I always talk to people. My shtick is like,
because I'm a physical therapist, I like to help people
understand their bodies no matter what. But like, stress is
a healthy thing. Stress is a very healthy thing. It's
intended to help with reward and motivation and memory. So like,
(53:48):
what I hope that people aren't hearing today is like,
avoid stress at all costs, right, Just.
Speaker 2 (53:53):
Golf all day long. That's good luck, holling.
Speaker 3 (53:57):
Not the message would be lovely, but that and in fact,
you will burn out from that. But like we have
to just close those stress cycles, right. Stress is meant
to kind of wax and wane. Like our circadian rhythm.
And if you don't close that stress cycle at the
end of the day, that is when it starts to
(54:19):
build and build and build, and that is when things
start to break right. And what's going to break is
your resiliency, your adaptability, your flexibility, your passion, your interest.
Those are the things that are going to go right
and then eventually your body or your heart, you know. Like,
so my recommendation is just to like, hey, no, more right,
(54:40):
just know more about how your body works to do
the thing that you want it to do. Uh, even
if that's just being a business owner and be it's
having those groups of people. Life is very simple. Hydration, nutrition, movement, sleep,
and social connection. You get those five things in place,
dialed up, leveled out, you can thrive with any in
(55:04):
any situation that you want. Whether that's growing a practice
or that's getting out of pain or recovering from your
finger surgery. It doesn't matter. It's just those five things
have to be there. And that social connection one is
huge and a lot of entrepreneurs neglected.
Speaker 2 (55:19):
Yeah, I'll tell you. You know, you made a good
point on the stress factor. I'm stressed. When I'm not stressed,
I was Yeah, I couldn't golf every day. I'd get
stressed off about that, but hey, I really enjoy the conversation.
Thank you so much for coming on the show and
giving so much expertise and knowledge and how to avoid burnout. Guys,
(55:43):
that's the entire theme is you're busy. There's a lot
of velocity taking place in your practice as a provider.
There's so many things to do. There's a lot of
comparison that taking place on the marketing aspect, on the
finance aspect, on your own fitness and your own journey
as an entrepreneur. Like it's this is hard, this is challenging,
take time for yourself. Burnout is real. One thing we
(56:03):
didn't really talk about was your why. Understand your why.
One thing that's always really helped me was really like
understanding my why and get real about it, like write
it down, get real why you're there. And a lot
of times when you're in that spot of you know,
I'm thrown in the towel, look into your why, we're
really bring you back to like having that center point
within your mission. So that's one of the things that's
(56:25):
helped me. But this has been gold you guys, should
go check her out, Go check out to anchor, go
to her location, go fly up and see her. Connect
what they're on social media? Where can they find you,
doctor Crawford. Where is the best place for these amazing
providers to come connect with you and learn about how
you can help them avoid the burnout and continue to thrive.
Speaker 3 (56:48):
I want to say one more thing, give yourself grace. Great,
you are working your butt off, you are doing all
the right things. Throw yourself a bone here, like you
cannot do it all at one day. Rome was not built.
It's a marathon, not a sprint. So you are doing great.
Give yourself grace. Yes, get it all together, one little
bite at a time. It is not meant to be uh.
(57:10):
If you just try and change who you are overnight,
it will not happen. So that's my final, my final farewell.
But we can be found anchor sincyci ncy dot com,
anchor Wellness since on Instagram, LinkedIn, Facebook, and I'm personally
on LinkedIn as well, where you can find me. We
put out a lot of kind of tips and tidbits. Yeah,
(57:33):
so there's a lot of stuff out there.
Speaker 2 (57:35):
I love it. I love it. Well, thank you so much.
This has been amazing, and guys, my only ask for
you is, if you've enjoyed this content, this episode, this journey,
this conversation with doctor Crawford and I, please share it.
Share it with your colleagues. They need to hear it.
That's my only ask, guys, like continue to just spread
the words, spread the community. My goal and my mission
(57:55):
is to help every single provider that I possibly can
survive and thrive and be come the next best version
of themselves through all this content that we create. So
I'll leave it at that. Thank you so much once
again for coming on at Until next time, happy enjoying
growing your practice.
Speaker 3 (58:13):
Thanks guys, jam.
Speaker 2 (58:17):
Thanks for tuning in to Medical Millionaire.
Speaker 1 (58:19):
Every week, we're here to help you transform your practice
into a thriving, profitable venture, covering everything from marketing and
patient bookings to mindset, workflow, automation, and beyond. Whether you're
just starting out, scaling up, optimizing operations, or planning your
exit strategy, this podcast is your go to resource for
(58:41):
success in the medical esthetics industry. It's time to supercharge
your practice and take action today. Share this episode with
a fellow entrepreneur, Rate the show, and don't forget to
click the link in the show notes to access powerful
tools and expert guidance at get dot growth ninety nine
dot com, slash MM, and make sure to tune into
(59:03):
the next episode, A Medical Millionaire
You're listening to Medical Millionaire, your podcast for medspot owners,
medical aesthetics, cosmetics and elective wellness entrepreneurs. Each week, we
dive deep into powerful marketing strategies, proven scaling tactics, and
the secrets to attracting high end clients, all while staying
ahead of the latest industry trends. Join us as we
(00:25):
uncover insights from top industry leaders to help you boost revenue,
enhance patient satisfaction, and master the art of marketing your practice.
Hosted by Cameron Hemppill. With over a decade of experience
in the aesthetics industry, Cameron has supported thousands of practices
and providers, working with some of the biggest names, most
well respected brands, and elite industry thought leaders in the field.
(00:46):
If you're ready to level up your practice and become
a true medical millionaire, this is your podcast.
Speaker 2 (00:52):
Here's your host, Cameron Handpill. Hey, what's up everybody? Cam
Hempill here host for Medical Millionaire. Hey, guys, thank you
so much for taking the time to tune into the podcast.
Our goal is to give incredible value and insight for
practice owners. So today, guys, I have an incredible guest
on It's been about three or four episodes since I've
(01:14):
had a guest on. I've really done a wonderful job
of identifying experts that I want on the show. So today, guys,
I have doctor Crawford. She's out of Cincinnati, she has
a couple practices, She's been in the industry for over
ten years. She's an entrepreneur. She understands how to run
a practice like a business, and how to effectively help
(01:37):
entrepreneurs and most importantly, how to avoid burnout. Doctor Crawford,
thank you so much for your time, welcome to the show.
Give us more information about you, and then I have
a list of questions for you.
Speaker 3 (01:51):
Awesome, Thanks Kim for having me. Excuse me, I am
really thrilled to be hear and yeah, I've been practicing
for fourteen years. Kind of my background, and I'm a
physical therapist, doctor of physical therapy with a specialty practice
in chronic and persistent pain. And I think a lot
of people think of you individuals who might be kind
of living off the system, living on disability. And this
(02:14):
is a world where it's it's people like you and
me that are living with chronic headaches, chronic back pain,
chronic book pain, and they're really high achieving, thriving people
and a lot of aspects other than they just are
living in pain. And I had a bunch of specialty
practice right out of PT school that really contributed to
me being more of like needing to be one on
(02:35):
one with people than a traditional PT practice just doesn't
afford that. And I realized very quickly that those people
needed a team right. There was psych components of their pain,
there were nutrition components of their pain, there were lifestyle
and just daily habits. And so I started meeting other people,
and the current systems that I were operating and just
(02:57):
didn't affect that. There was too much time, too much
space between me and the other providers that I needed
help from to be able to give the consumer the
care that they needed when they needed it. And you know,
I think the number one thing I've realized as a
practitioner is that when somebody has motivation, we need to
capitalize on it. And so the systems that are traditionally
(03:18):
available to consumers of health and wellness services slow that down.
Somebody's ready, they're interested, they want to take that next step,
and then they have to wait for insurance approval. Then
they have to wait for the doctor's office to call
them back and then they have to you know, and
it's just it's it's harder than hell to get good
care in this country. So I started trying to figure out, like,
how do I fix that? And so the comblement center
(03:40):
model is kind of based off of salon lofts if
you ever heard of that, ye bringing you know that
model brings a stylist into the same fiscal space. They
cost share fiscal space, operations, and supplies, and then the
brand itself helps generate referrals for the different dialist. And
so that's what Anchor is. It's a collaborative where we
(04:03):
bring like minded health and honess entrepreneurs into the same
fiscal space, timeshare out rent, we run their back end operations, administration,
and then we have a built in business consultancy to
talk about strategy and execution. And the idea being is
that there's really great healthcare providers out there. This country,
I would say has some of the best practitioners in
(04:25):
the world. They are forced to work in settings that
don't let them be the best versions of themselves. We
go to school, we learn something, and then we have
to go basically have our hands cuffed behind our back
and deliver some version of quality care. So yeah, the
idea of being like, I really want to disrupt healthcare.
I want to change how people you know, feel better
(04:46):
about themselves and provide a place where practitioners don't get
burned out because these settings where we currently live and
operate are they're pathological and you're seeing it right. In
the United States, eighteen percent of licensed physical therapists are
practicing in clinics. No, what eat I mean? That is
(05:07):
a huge crisis. Internal medicine doctors are fleeing healthcare systems.
These hospitals cannot keep internest on staff. Why because they're
seeing three thousand patients a year. They get ten minutes
orthopedics get a ten minute pre op appointment with a
surgical patient. That's not enough time to talk about what's
(05:29):
really important to the well being of the consumer. And meanwhile,
as a practitioner, you're like, just hope I don't get sued, right,
let me just cover all of my I need my CYA,
I need to get all my gold measures, and just
hope to goodness that I don't get sued because I
get this much time with a person. So that's what
we're trying to solve for. And you know, if I
(05:51):
can do that, then I'll feel successful.
Speaker 2 (05:54):
Wow, it's amazing. It's so they just if I hear
you correctly, you basically have to this ecosystem, this environment
to help the practitioners and the providers also focus on
themselves because they have a demanding life, they have a
demanding job. Correct. You know what's interesting is I had
(06:17):
a recent experience. I was I actually had to get
an operation done. I had to get my finger operated on.
And the place I went to so I kind of
experienced that firsthand from a patient standpoint, and it was
it was I jam my finger and I had to
go and get it fixed and to get it like
sliced open. And the guy that was conducting the surgery.
(06:41):
I live in an area that it's got okay healthcare.
I would say it's an affluent area, but there's not
a lot of availability. And he was doing I think
on average, eight to ten surgeries a day. So this
was just a revolving door, right and of time that
I got to hang out with you know, postop, like
(07:02):
pre op post stop, like getting me ready for surgery.
I just felt like like putting a name tag on
my shirt. They try to do a good job of
building a little bit of rapport with the limited amount
of time we had. But to your point, I couldn't
imagine running that day and then waking up tomorrow and
going through it again.
Speaker 3 (07:22):
Yeah. Yeah, I mean, practitioner burnout is at an exceptionally
high level. It's higher than it's ever been, and it's
common across all fields. You're seeing it from personal trainers
to neurosurgeons. It's just it's happening, and it's the system
that we live in. And you know, we can all
point blame. If I had to like hit the nail
(07:43):
on the head, I could probably pick the one industry
that's driven that, because the hospital systems aren't winning either.
Speaker 1 (07:49):
Yeah.
Speaker 3 (07:50):
Here regionally in Cincinnati, the Collective of Hospitals, they have
a half a billion dollar deficit at the end of
Q one, So they're not winning, right, So they just
keep they just keep pulling, you know, billable codes and
interventions because they don't they don't reimburse high enough. So
now they're they're asking their practitioners do more with less, right.
(08:13):
And then you've got these people who you know, a
lot of health and wellness practitioners are of child bearing age,
and they have kids at home, and they have spouses,
and they have aging parents, and so the demand of
our time and brains is at its all time highest,
and our function internally is that it's an all time lowest.
(08:34):
So yes, if we can do anything here to offload,
you know, entrepreneurship is harder than help. It is like
the quickest way to learn all of your own insecurities,
all of your own vulnerabilities, all of the areas where
you just kind of suck. It's the easiest way to
(08:55):
pick up on your weaknesses. And to do that by
yourself in a square box without anybody else around you
is just exponentially harder. So our goal here is to
create a sense of community also just to have brains,
right like you, I don't help every patient that comes
through my door, and I want to have somebody down
the hall, but I want to have autonomy over my
(09:16):
own business and my own growth and what I'm doing
on my day to day. And so that's that's really
like the system that we're trying to build is like
how do we bring these people who are autonomous and
self motivated and unique and just provide them a healthy,
happy place because I could do it. Could I employ
these people? Sure? And that's what a lot of models do,
(09:40):
you know, They try and build these multidisciplinary centers. And
that's what's unique about us is that we don't. We
don't have an employment model. I have my own physical
therapy practice in which I employ people, but the disciplines
that are outside of my own, I don't know how
to do their jobs. So I don't feel like from
a quality control standpoint, I can appropriately scaled those businesses
(10:01):
without me being able to say no, that's not the
right way to do it.
Speaker 2 (10:05):
Yeah. Yeah, So the the anchor wellness center that really
is that that's like, that's going to be your passion project?
Is that? Okay? Yeah, I mean it's like, hey, look,
because you this is something that you experienced, had.
Speaker 3 (10:17):
To have been yeah, always all the time, and currently
fighting it for my husband, right like Yeah. There are
people that are just you know, yes, ma'am, yes, sir,
people who are going to just they're going to fall
into the trap and they'll ride that escalator to whatever
floor in the hospital their doctor tells them. And then
there are people who are becoming more liberated who want
(10:39):
to find their own journey and that's you know, our
goal here is to just be alongside and be part
of that journey. And it's a lifelong path, right, And
that's that's equal, that's synonymous for the business.
Speaker 2 (10:53):
Owner as well, wellness for the providers. You guys hearing
that we all need that wellness for the providers. I
mean I was just on a cruise with the top
one hundred injectors across the country, right and literally they're
voted into it by their peers and that's what they are,
and it was it was great to hang out with
(11:16):
them because they finally got to take the time out
of their business. There's obviously like networking and conferences and
dinners and stuff like that, but also just getting to
know them on a personalized basis and you can see it,
like I can see them working. Everybody need to be
connected to Wi Fi. Everybody had to be, you know,
pushing hard. Some of them have their systems in place
(11:37):
where the business was they could fully operate while they're
not there. Most of them couldn't. They are missing patients,
they're missing revenue. They're stressed out about marketing, they're stressed
out about finance. Like I can see it, and so, guys,
I think as providers we really have to focus on
(11:57):
making sure that our wellness is because my fear is
if you're not. It's almost it's really challenging to actually
elevate your area of expertise for your patients. If you're
not feeling well, right, you can't come to the clinic
not feeling well and taking care of you of yourself
and actually give the patient the treatment and the outcome
they're looking for if you're not feeling well. So I
(12:21):
love it. I think this is absolutely brilliant. I'm sure
you have people that fly in all the time to
visit you and hang out. It's like, you know, just
a retreat task to be Yeah, yeah.
Speaker 3 (12:30):
We do. We have built a little bit of a destination.
But you know, like this, don't let me fool you
in that I haven't had my own personal experience with moments.
Speaker 2 (12:41):
Sure, oh yeah, you know.
Speaker 3 (12:43):
I wrote this business plan in twenty thirteen, didn't launch
until twenty nineteen. Basically shotgun from the hip type decision
opened in two weeks, kicked my own butt for you know,
a long time, and happened to open before six months
before COVID, so you know, there was there was some
churn and burn and a lot of lived experiences. But
(13:06):
you know, I kind of had this come to you
know who with myself of like what is this all for? Right,
I'm not going to build this health and wellness business
that is focused on helping empower individuals to feel their best,
both business owner and consumer. And I feel like shit,
Like that's just you know, And I started my business
with a one and a two year old in tow
(13:27):
and they're very much part of my business. They're here weekly,
they show up at events, they wear the gear, they
they talk the lingo. You know when I first when
it first started, they didn't know how to say a
physical therapists. But now they do. But you know, it's
been it's been trial and error for sure. But I
think my background in pain kind of sets me up
(13:50):
for success because understanding pain science and and how like
the biology, the psychology, the social components of a person's
life contribute to their experience of pain. That I think
has really kind of enabled me to learn faster. And
that's my goal on a daily basis, Right, take chances,
(14:12):
learn faster. Yeah, it's not to avoid failure. It's not
to avoid, you know, upsetting the stability of something, but
it's it's real. It's really being willing to move fast
and learn.
Speaker 2 (14:26):
Quickly, take chances, learn faster. I love it. I love it,
and I agree I think as entrepreneurs, like we have
to fail, we have to fall on our face, and
we have to have courage and get up and keep
going and ultimately say I learned from that experience versus
thrown in the towel. Like the most successful achievers that
(14:48):
I've that I've studied, right, whether they're in this specialty
or not, are the ones that take risk. You have
to take risk. You have to be a quick thinker,
and then you just have to keep moving forward and
take all the sponge of information that you accumulated through
that journey to put you in a position to actually
grow and scale. And so I love that. I really
(15:09):
appreciate you saying that.
Speaker 3 (15:11):
Yeah, I do think that you know entrepreneurship so rare breed.
I don't think it's meant for everyone for sure. I
am not even certain it can be learned. Like I
think there are certain pieces that you can piece meal together,
but at the end of the day, I think it's
sort of just in your DNA, and it does take grit,
and it does take tenacity, and then it also just
(15:33):
takes being working smarter, not harder. So I think one
of like the first lessons I learned in trying to balance, which,
by the way, like I don't necessarily believe in work
life balance as an entrepreneur, but I do believe in
like energetic balance, Like I have the ability to decide
what's going to take from me energetically versus in what
(15:55):
I'm going to give to you, And so like, one
of the first things I learned was just fire myself fast,
Like how do I get myself out of the roles
that I don't like doing? Like I love business development,
I love building relationships, and I'm really good at it.
I don't want to be doing the back end marketing stuff.
(16:17):
Yeah I'm good one on one, but I am not
a creative and I don't like to sit on my computer,
and so like, as quickly as I can get myself
out of roles I've tried to Managing people is not
my strength, and anybody who's ever worked for me will
tell you that, Like, as quickly as I get myself
(16:39):
out of that you know will be great, my business
will take off.
Speaker 2 (16:44):
Surrounding yourself with others that actually have the ability to
conduct their area of expertise. Like that's what it takes
to build a really good team, you know. As an
entrepreneur myself, I've same way. Find people that are amazing
at their craft, love what they do, and fire yourself
from the thing you hate doing. Have you read the
book How to Get Your Time Back by Dan Martel? Yes?
(17:06):
Is that where you because when you said that I
might fire yourself and like that, I learned a lot
from that book. That was a brilliant book. And I'm like,
oh my gosh.
Speaker 3 (17:13):
I talked about the habit was a big one, James Clear,
Atomic Habits.
Speaker 2 (17:17):
That's a responsive book.
Speaker 3 (17:19):
This and this realm that we're talking about around burnout,
Like that was a real game changer of just make
it simple, make it simple, make it repeatable and easy
to access. And so you know that that was like, Okay,
my alarm clock goes off at five am every day,
no matter what, despite whatever time I went to bed,
(17:39):
and you were getting up and you are doing your workout,
you're doing your journal, you're doing your meditation, and some
of those are new practices for me, but the workout's not.
But yeah, I mean, just like that, making it as
simple and as less to think about, because we already
have all of you know, the pressure on our backs
every single day. So if I can make some of
(18:00):
those things something a decision I don't have to make,
that just happens all of a sudden, like my emotional
burden is just lightened.
Speaker 2 (18:08):
Yep, yep, I totally agree. Now, those are two amazing books.
I've read them both. In fact, I read Dan Martell's
book a couple times, and I found myself in a
situation I'm like, oh my gosh, I almost started becoming
the administrator of my business at one point. Yeah, and
I did all the things that I actually hated doing,
but no one else wanted the job, so I was
(18:29):
doing it, and I'm like, oh my gosh, I am
I started. He has like this time calculator, right, I think,
And it was like, based upon how much money I
am worth an hour, and how much of these tasks
that I could delegate to like a twelve dollars person,
you know, a total hour person. Whatever, it is not
to diminish the value. The stuff has to get done.
The work has to get done. But ultimately it was
(18:52):
killing my passion and I was not putting myself in
a position to actually like continue to charge the business.
I always just focus on mundane tasks that I could
then delegate. And the issue that I had, Doctor Crawford,
was the task list. The business scales so fast for me,
the task list was just enormous, and I'm like, well,
I don't even have time to train someone because I
(19:13):
need to get the task done. And so I was
in this catch twenty two. And finally what I did
was I built a LMS system like a learning management
system with LOOM videos, and I went through every single
documented step and then I almost built this sop and
just started handing it off. I almost was filming me
do all this stuff. And that was an easy way
for me to do it, because I think some people
(19:33):
get into a spot they're like, I don't even have
time to train somebody. I don't even have time to
hire somebody.
Speaker 3 (19:38):
Yeah, it definitely there's a mindset shift that has to
happen at some point, right because you get to this,
like you were just talking about, you get to this
point where you're growing a business, you're scaling, You've got
a lot of momentum things going in the right direction.
You don't maybe have as much cash as you want
or think you need to make that next hire to
(20:00):
you know, make a next move, and at some point
you just get to this fork in the road where
you have to just bet on yourself. Right. And I
think the mindset shift is an investment, not a cost
and especially when you're talking about like employees and bringing
on team, because an employee will pay for themselves if
(20:20):
you hire the right person. So I'm always telling like
our anchors, the business knows that we support I say,
don't think of it as one hundred thousand dollars investment.
Think of it as a thirty thousand dollars investment because
if they're not good after ninety days, save yourself the
other sixty grand.
Speaker 2 (20:35):
There you go.
Speaker 3 (20:35):
Right. So it's just about how to really think in
a way that is conducive to growth as opposed to
this self limiting scarcity type mindset. So a lot of
the work is really and just how we're talking about
the moves we have to make, especially the scary ones.
Speaker 2 (20:54):
Absolutely, and I think if you look at it from
a cost analysis standpoint, like how much is this task
really costing me? And how much income could I actually
be producing if I was seeing a patient, if I
was selling a product, if I was investing in my craft.
You know, it's that time exchange, and I think that's
where the mindset shift really happens. Just do the analysis
(21:17):
and say, oh my gosh, like cause there's almost like
I'm afraid to hire somebody that's one hundred thousand dollars
a year for example. Well, if you do the analysis,
the amount of work you're actually doing inside the practice
that you shouldn't be doing might be costing you three
hundred thousand. Right, So that's like the mathematical conversation that
I think for the audience you guys should be having.
(21:39):
But let's really quick. If I kind of want to
picture myself showing up to your practice, showing up to
your wellness center, showing up to this retreat, I want
to picture myself like, all right, I need a weekend off.
I'm going to hop on a plane. I'm going to
go hang out with doctor Crawford and her team. Like there, Like,
(22:01):
what is it that you guys are doing. I'm sure
there's some fitness and yoga cold plunges. I honestly have
no idea, Like, we haven't really had much deep conversation
about I want I want to know what that feels like,
because it has to be in this experience.
Speaker 3 (22:13):
Yeah, so you know, I think what what I've aimed
to do is really get away from the feeling of
walking into a sterile, white environment. And so the first
things that you'll notice is that your practitioners give you
their cell phone number. Right, you have immediate access to
(22:33):
the person that you've decided to put your trust in
to help you feel better. Yeah, we have taken away
the white coat syndrome that is associated with healthcare. So
you come in and it's it's really quite spa like
And that's what our consumers always say, is like I
just want to come sit in your lobby. And I
also like make a really significant effort to have like
(22:54):
a wide variety of music playing, Like sometimes it's like
nineties rap an other times I love that, and I
just like to keep people on their toes. Right, we
don't need elevator music playing. You can hear that in
the elevator. But no, you know, we really pride ourselves
on like client centric care. We are in the passenger seat.
(23:16):
We are not the drivers. We just happen to have
studied something, We happen to have some licensures, we happen
to be really good at a particular skill or service,
But we do not know their bodies, right, We one
hundred percent trust that our patients and clients know what
they need. We just have to listen. And so that's
(23:36):
the skill that does not get to exist in a
traditional health and wellness setting. Really, you only get to
see that in boutique wellness and so, yeah, it's a
really comforting calming down. Regulating our lives are just dopamine
hit after dopamine hit after dopamine hit. So if we
can do something to just upregulate that parasympathetic nervous system
(23:59):
that rest and die, that'll get people half the way
there to feeling better. Which sounds so insane.
Speaker 2 (24:06):
Yeah, yeah, but it's true.
Speaker 3 (24:08):
You see it all the time, right, you just are like, hey,
unfortunately it won't be great for your podcast listening, but
put your phones down. Put your phones down, you're just
getting that epinephrine right into the bloodstream every time we
open them up. So you know, we're just trying to
help people get back into their bodies, and we do
(24:29):
the same thing for our business owners. We meet once
a month and we have this like kind of down
and dirty conversation, like give me the top five percent
that's happened in your life, personal business, anything in between
in the last thirty days. Like let's talk it out.
What is occupying your brain cells because those are things
that are keeping you from growing both personally and professionally.
Speaker 2 (24:51):
Okay, gotcha. So there's ongoing conversations.
Speaker 3 (24:54):
You know.
Speaker 2 (24:54):
Actually I have to be on site.
Speaker 3 (24:56):
Yeah, we for everybody to be outsight. My personally only
kind of believe that, especially coming out of COVID, like
we have a due diligence to one another to be
in physical space.
Speaker 2 (25:06):
Oh gosh, so much. Yeah, everybody's so isolated now, you know,
so much work from home. I mean see even myself,
I do so much work alone. And I'm like I think,
I just like sometimes I'll get done with today. I'm like,
I'm pretty sure I just talked to my computer for
like six hours. Yeah, Mike, is that normal?
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Speaker 2 (26:52):
Show you know so, I try to break up my day,
go on a walk, go on a run. I'm very
much similar to you. I wake up very regiment morning routine,
early riser, workout, all the wellness stuff that I can.
But even with that, it's like then my day starts
and it's just like bam, bam, bam, bam bam. Meeting, media, meeting,
(27:13):
all this stuff. And then I pull up my social
media and then I'm like comparing myself to this person,
and you know, like dopamine hit, like you said, and
you know, it's you got to be really careful about
how you you know, I think. Just so, let's just
take social media for example, right, because in this world
cash pay business marketing, I'm a big believer that the
(27:35):
most successful practice owners are really the best marketers through
these engines. It's like a requirement, but it's almost like
it can consume your life in your time, and you
can get in this world of comparison, and you could
get in this even to your peers. Well so and
so's practice is prettier than mine, or they like doubled
(27:55):
their space, or their followers are more than mine, or
and it's like, dude, focus in your lane and focus
on who you are, and focus on your area of expertise,
and I mean you're the expert. Doctor Crawford like that.
That has to be a big part of conversation. Is it,
like if they're being honest with themselves.
Speaker 3 (28:15):
Yeah, if they're being honest with themselves, I think you know,
imposter syndrome. It is very easy to experience. And we
always tell people. I tell my therapists when they join here,
I tend to hire physical therapists that come from kind
of insurance based practices. Okay, and I'm like, your first
six months here, you're going to think that you don't
know dataly.
Speaker 2 (28:34):
Squad for sure.
Speaker 3 (28:36):
You're gonna you're gonna feel like you are a brand
new physical therapist out of PT school because what we
do is so different. We don't just treat the kneebone, right,
And so we tell this to our to our anchors
when we on board a new entrepreneur, like, you're going
to come in here and think that you have forgotten
everything you ever learned, because when you take away you
(28:57):
know a lot of the kind of the shelters that
were built around them that told them what to do. Yeah,
and so then and then you get into this place
where you got to find your own business like you're
talking about right, I don't have insurance throwing us ten
twenty thirty patients a day. And then you're like, oh am,
(29:17):
I even good at this, Like I'm struggling to keep
the doors open. Well, you've you've rocked the ship. And
so in social media is a I love social media
personally me too. I enjoy it. I learn a lot.
I like the engagement. I like building relationships through social media.
(29:39):
I've had colleagues and teammates and people that I've supported
who are just will not touch it because they don't
have the psychological skill of going down that rabbit hole. Y. Yeah,
I don't know why I do. I think I think
it was learned, like I think at some point, and
(30:01):
that's not ninety nine point nine percent true. I mean
I definitely catch myself saying, look at them, who's there,
who's going there, Who's who's tagging that location? Like there's
there's definitely a lot of that noise. But it's like
it comes down to mindset, like do I want to
like it or do I want to not like it?
(30:23):
It's all things right, like, and what what do I
want out of it?
Speaker 2 (30:28):
Yeah?
Speaker 3 (30:28):
Yeah, And so I think if you're going on there
to keep up with the Joneses, it can be very dangerous.
I think if you're going on there to extend your
reach and to build community and to be social, which
is its intent, then it's a lot healthier. But I
do agree with you. I think it's uh wildly pathologic
(30:51):
to not have a presence if you're in this boutique space.
You can't, right just from a consumerism standpoint. They want
to find you there, they want to find you on Google,
they want to find your website. They want to have
referrals and reviews. You know that you have to have
this multi dimensional approach. So like we work really hard
to encourage our business owners to get comfortable with it
(31:15):
because you can't. It's really hard to grow without it.
Speaker 2 (31:18):
Yeah, especially in this digital world. I mean to your point,
you know, you get the website, the reviews, the credibility,
The before and after is the results. I mean, even
if you're getting a lot of business from Watermouth referral,
they're still going to check you out online. They still
want to see if you're credible and the amount of
information that they can get so quickly. I think us
(31:39):
as consumers have gotten extremely intelligent over the years because
the availability and access to stuff. We almost just want
to be educated to make sure, Okay, are you credible,
are you within proximity? Am I willing to travel? Do
I like your work? Do I like you as a person?
Speaker 3 (31:55):
You know?
Speaker 2 (31:55):
I think like that's a really important thing. Do you
have personality?
Speaker 3 (32:00):
You know?
Speaker 2 (32:01):
And I think like, are you authentic? You know? And
so a lot of those things really weigh in. I
have a really good friend and he's actually a very
well respected cosmetic dentist, and he's done a wonderful job
of creating a great social media profile, if you will,
(32:22):
and I think he gave me a stat and I
want to say it's over eighty percent of his patients
fly to come see him. And I don't know how
you can do that without that type of platform.
Speaker 3 (32:34):
Exactly.
Speaker 2 (32:35):
It's the reach, right And I don't want to turn
this whole thing into you know, social media conversation, but
to kind of like it can also create burnout in
a way too, because of the daunting ability to create
this content and when do you have time to create
the content, and when you have time to chop it
and edit it and really and then AI is coming out,
(32:56):
and I mean what videos working? Which ones are not working? Oh,
this last video didn't get as many views as that one. Man,
it's it's a it's a crazy, crazy world.
Speaker 3 (33:08):
Yeah it is, and it's not going to change.
Speaker 2 (33:12):
No, it's not.
Speaker 3 (33:13):
So as soon as you can come to terms with
that and just make your decision, right, Am I going
to do it?
Speaker 2 (33:20):
Yes?
Speaker 3 (33:20):
Or no? I think we get stuck in the minutia
and we get stuck. It's that analysis paralysis by analysis, right, Like,
at some point you just have to make a decision
and invest, invest in a team. You know, I my
business changed when I made two big investments. I hired
(33:43):
a coach and I outsourced marketing.
Speaker 2 (33:46):
Honde It on that right there, like, drill down on
that right there, because you just made two amazing points.
And I think a lot of times we get ourselves
on this pedestal, doctor Crawford. We get ourself on this pedestal.
Like I don't need to coach. I don't need to coach.
The most successful people have coaches.
Speaker 3 (34:01):
The people that say they don't need a coach need
a coach.
Speaker 2 (34:04):
There you go, that's one hundred percent. So talk to us.
What change when you hired a coach, and then I
want to move on to the next point.
Speaker 3 (34:09):
Yeah, I mean having you don't know your blind spots, right,
So I wanted somebody to help me see what I
didn't know. And I wanted somebody who I could spill
my beans to and didn't have to say yes to
me because they didn't work for me. Right. I needed
(34:30):
somebody to open that my blind window to the things
I did not know about myself that I could not see.
I will say, one hundred percent certainty, the growth of
my business is contingent upon the growth of myself.
Speaker 2 (34:45):
Oh my god.
Speaker 3 (34:45):
And my coach is the one who opened up that
door one thousand percent. And it was scary and it's wild,
and I just leaped into a different coaching program that
is ten x more expensive, next more wild. I'm the
only female in this cohort and it terminates in a
(35:09):
three day forest retreat that's fasted of food and water.
And I don't even like to camp.
Speaker 2 (35:15):
So shit, getting in the spot where you're uncomfortable, I
love it.
Speaker 3 (35:22):
If you want to own a business and you want
to stay comfortable, you will not grow, that's right story.
You'll burn out, You'll be one of the statistics of
the businesses that don't succeed past five years, ten years,
whatever it is. You'll be that number.
Speaker 2 (35:35):
You'll be that number, being that number.
Speaker 3 (35:39):
And bringing people along with me through my learned experiences
to make sure that they're not part of that number,
and that hands down, I'll never not have a coach
for the rest of my life.
Speaker 2 (35:49):
I love it. I love it. You guys, get comfortable
being uncomfortable invest in a coach. This is not an
expense on the P and L. This is an investment.
This is an asset in yourself. Listen to what she's saying.
She's literally dropping gold right now. This is so good,
all right. Next point, on the marketing side. You mentioned
that when you started delegating stuff to a marketing expert
(36:10):
or somebody that you've hired. Why why was that such
a big aha moment in the business for you.
Speaker 3 (36:18):
I'm a doctor of fiscal therapy, a science degree. I
have a business degree too. I mean, I've been in,
I've I've been in. I bought my first entrepreneur Entrepreneurship
for Dummies book when I was eight. My dad started
to business out of our garage. I ran as P
and ls I did as invoicing. I ran my aunt's
(36:41):
therapy company when I was in high school for a
summer while her office manager was on maternity lead. Like
I come from a business of business owners, a family
of business owners, so I've always known I was going
down this path. But at the end of the day,
I am not a marketer. And you're right. If you
(37:01):
want a person to know about your business, you have
to find them, and there are lots of avenues to
finding them. One I'm really good at is the business
development piece.
Speaker 2 (37:12):
Right.
Speaker 3 (37:12):
I can go out and talk to another business owner.
I can talk to a physician. I can talk to
a massage therapist. I can talk to a personal trainer.
I can talk to an esthetician, and I can help
them understand why their patients, their clients would benefit from
my services. I am not going to spend my time,
and when we talk about that cost revenue model, the ratio,
(37:35):
I can make way more money by going out and
building relationships than I can sitting and creating engaging digital content.
It's not my skill set and I don't want to
learn it. You have to do that, and maybe that's
a downfall, but there's other things I really want to learn,
Like I want to learn how to get my team
out of survival mode. Right. I employ a lot of
(37:59):
physical therapists who are young moms, and they are exceptional
at their job, and I want to I want to
help them be exceptional human beings, not just exceptional physical therapist.
And so if I'm going to spend my time somewhere,
I want to spend my time learning how to help
others be better. I love learning how to market.
Speaker 2 (38:20):
Yeah, I love that. I love that. I mean, you
have said so big. I think like helping somebody that's
on your team not only becoming you know, a better
physical therapist, but a better human, you know, building confidence
within themselves and putting them on a journey because we
never know, there's there's always an expiration date, right, Like
people come, people go. They're with you for many years,
(38:40):
or they're with you for a year or two, you
know whatever. We obviously want to have the great people
stay with us forever. People move, job changes, I don't know,
but if they can leave as a better person and
I have grown from you being a mentor and a
leader like that, that's that's that's the true impact of
helping others uplifting community and putting people on this mission
(39:03):
and vision to become the next best version of themselves.
Speaker 3 (39:05):
Yeah. Yeah, we all have kids, right, Like, how does
this world change the generation behind us?
Speaker 2 (39:12):
That's right, right?
Speaker 3 (39:13):
And I need to model for my kids what healthy
looks like and healthy looks like having strong relationships. If
I burn this business, if I build this business and
burn all the bridges in the meantime, for.
Speaker 2 (39:25):
What short lived?
Speaker 3 (39:27):
Right? You know, to be a millionaire billionaire with no friends,
no social kids whose lives I didn't participate in, Like,
that's that's not the life I want. And that was
that truly was a bit of my journey of like
I really grinded for the first few years, and it
was tough because of COVID, because you know, I was
(39:48):
trying to prove concept coming out of a time where
a lot of practitioners moved virtual. Yeah, there weren't many
of us that have to be If you're an injector,
you've kind of got to be with them. Kind of
hard to do that virtually. The way that we practice,
we kind of need to be in person. We're a
hands on, manual clinic. We're not an exercise based practice.
(40:09):
But there's a lot of people that don't need to
be virtual, and so when I'm trying to get people
back into the fiscal space, I mean there was there
was definitely a grind. And then I put out on
a bunch of weight. I looked like a piece of leather,
just not sleeping, and I was like, what this is.
This isn't going to work, this is not sustainable. And
if I got hit by a bus, both of my
businesses were dead, yep, yep, right, So there was there
(40:33):
was just a conversation of like what do I have
to do? And so we had an uncomfortable year when
we restructured the businesses to make sure that they could
exist without me. And then I had to work on
what's my role here? Like what is my number one job?
How do I be CEO? If I have a task list?
I'm not a CEO? So how do I get there?
(40:54):
And how do I be a really good model for
my kids? Those are my two priorities.
Speaker 2 (40:59):
How are your kids seven and eight? Oh they're close
to mind at eight and eleven.
Speaker 3 (41:03):
Yeah, they're awesome boys.
Speaker 2 (41:05):
Girls, both two girls. Two girls. Okay girl, mom, I'm
a girl. Dad.
Speaker 3 (41:09):
Oh I love that. Yeah, they teach me every freaking day.
Like I'm literally I could say everything I've learned in
the last ten years, I say, I've been through them
in someone shape or form.
Speaker 2 (41:22):
I love that. I love that.
Speaker 3 (41:24):
Well.
Speaker 2 (41:24):
So you have this background of entrepreneurship from from your dad,
from your family. That's rare, you know. And I've seen
some similarities to very successful entrepreneurs within this specialty where
they have either like the husband or partner brings the
business or financier side of the model, and then you know,
(41:45):
the other spouse brings in the wellness of clinical background
and they create this like this this approach that's it's
just a wonderful partnership. And then I've also had others
that come from a business background first and then clinical
and that kind of sounds like like entrepreneurship's been in
your heart and soul and family for ever since you're
a little girl. That's amazing.
Speaker 3 (42:04):
Yeah. Yeah, I don't know why. You know, my dad's
not college educated, and that's why he had one choice
when it came down to it. He kept trying to
work with others and it didn't work. And sadly, at
nearly forty years old, I'm learning how much. I am
like him, which is why I just invested in this giant,
(42:27):
big time coach. But no, yeah, it's to me. It's easy,
like not easy easy, but it just has come natural.
You know. My very first job hired as a staff
physical therapist. At the end of year one, I was
promoted to clinical director. At the end of year two,
I brought was brought on as partner.
Speaker 2 (42:48):
Jeez, you're at the end of year three.
Speaker 3 (42:50):
I left because that wasn't going to go anywhere. I
went to a practice that was already established. Guy was
trying to grow. He just couldn't get off the ground.
He was looking for a partner. I went to him
on a short term employment contract because we didn't know
each other, we'd never worked together. We wanted to make
sure we were compatible. When the option to partner came about,
(43:13):
I was in the thick of life, you know. I
knew I was going to get married, I knew I
was going to start having a family, and quite frankly,
I just didn't think the business was worth what he wanted.
But I liked the business and I thought I could
help it. So I stayed on as a business strategist
and worked and helped grow that team, and we built
(43:34):
a multidisciplinary center very similar to Anchor, but everyone was
employees and ten ninety nines and they had no skin
in the game, and they didn't care about the growth
of the business right and there was no area for
growth in it for anybody that worked there. And so
finally push came to shove, and in July of nineteen,
(43:57):
I left there with two weeks notice and opened Anchor.
You know, and if I could do it all over again,
there's definitely decisions I would. But for some reason, I
keep finding leadership. I don't necessarily seek it, but I
keep sending up in these positions. If you know anything
about the enneagram, I'm a a three on the enneagram,
(44:19):
and you know, they tend to be people that like
to be in front. And that's I don't actually prefer
to be in front. I just nobody else around me,
seems to gosh.
Speaker 2 (44:28):
As you and I are very similar in that, you know,
sometimes I'm like, hey, to that point, I'm like, I'm
a three as well. I want to be in front,
but I don't. It's almost I'm like, shouldn't someone else maybe? Yeah?
Speaker 3 (44:39):
Here?
Speaker 2 (44:40):
Like why am I here? And I have some very
successful people too. And then sometimes I feel like I
can get too vocal, like maybe I'll just hold back
a little bit. And then but if I if I
do hold back, I know that I am doing whatever
I am doing a disservice. Yeah, So I mean that's
I think, Yeah, I totally get that. My gosh, it's amazing.
(45:05):
So for a MEDSPA and a wellness entrepreneur looking to
build a thriving and sustainable practice, and that's that's the
whole point is because I've been in the business for
ten years, I've seen practices open. I've seen practices thrive.
I've seen them go to multilocation. I've seen a provider
(45:25):
go from six figures to eight and then bolt on
like different businesses with inside masterminds and you know, academies
and products and becoming a kol and speaker and all
the I mean, I've seen the whole journey. And I've
seen a ton of practices open and like fail, right,
And so let's talk about that, like and let's talk
about burnout for a minute, because being an entrepreneur is
(45:47):
not easy. There's a reason why they make sports cars
with two seats. It's because it's lonely at the top.
I don't care if it's fortune five hundred or if
it's freaking clinical or if it's what I do. It's lonely.
And you have to be okay with that. And you
can be like, you know what I've done doing this?
So how do you build this thriving, sustainable practice. Like,
(46:07):
if there's one thing, one change they can make today
that sets them up for long term success. And I
know that there's more than one, but if you could
give me one, what would it be.
Speaker 3 (46:23):
Yeah, if there's one thing for our business owner to do,
they have to have community. Like you're right, it is isolating,
it is lonely. And if you don't have a place
where you can go and just talk it all out,
it will bite you in the butt. And what our
(46:45):
brains are so elementary, right, Like our brains are immediately
going to a state of danger no matter what. And
so the moment that you are going up against something,
whether it's hey I can't keep staff, Hey I don't
have enough money for payroll, Hey I can't we're not
(47:06):
keeping our books filled, that is all just interpreted in
the brain as being attacked, right, Like that is just
neuroscience one oh one, like you are just going straight
into that fight or flight, and when we are in
that fight or flight, we cannot literally we cannot conceptualize
and organize thoughts. And so having that sense of community
(47:29):
where you can like bring that nervous system back down,
talk out loud, bring the heart literally, bring the heart
rate down, and then start to organize what really happened
and get to the root of it, like, Okay, it's
not that I can't keep staff or keep their books filled.
It's that I, as the leader, am overstepping my boundaries
(47:52):
or you know, whatever it is. But you can't really
learn that until you've got that sounding board, that team,
that community, that support group whoever it is, to help
you kind of calm down. And when we make decisions
from a scarcity mindset, from that fight or flight, you're
going to lose every time.
Speaker 2 (48:14):
I love that you said that, because I think if
I asked that question, I could ask that question to
like twenty different people, and I'm going to get a
different answer every time. The marketer is going to say marketing, right,
the business person's going to say business. The coaching person
can say get a coach, The fitness person can say fitness,
the mindset, the reader, you know, the finance person whatever,
(48:34):
and those are all really good answers, right, They're all
going to have wonderful answers. And I think you'd be
the one in the room that would say what you
just said is the community aspect, the networking aspect, the
mentor aspect, the connectivity aspect, and almost like and you're
saying with your peers, right, your colleagues, Yeah, anybody.
Speaker 3 (48:54):
I mean literally, it's just having whether it's a group
on Facebook of entrepreneurs you can find, or it's a
sanctioned community, or it's like I have access to a
couple through my coaching groups that i'm and I'm in
an organization called EO Entrepreneur Organization. Yeah, well the tools
of people that I can go to. But it just
(49:17):
never fails that what I think is the problem is
not the problem.
Speaker 2 (49:20):
Interesting. Yeah, it's so interesting, you know I have I
thank you so much for saying that. And guys, if
you don't like have community. And I'm not saying your employees,
you know, are your community guys, I'm saying peers, I'm
saying mentors, I'm saying entrepreneur groups even outside of your specialty.
If you're if you're a provider and you're only talking
(49:42):
to other providers, you should go join a group that's
about just other entrepreneurs. The amount of networking billed on that, like,
oh my gosh, because they just bring a completely different
mindset to it.
Speaker 3 (49:53):
Yeah, and you don't have to recreate the wheel, right, Like,
there are so many things we can learn from other
industries and how other businesses work, and that helps you
really stay in that creative space, which brings back that
abundance mindset. But yeah, you know, as somebody who's not
really selling anything to your listeners, like that has just
(50:13):
been the game changer for me, is having just a
group that cares about me that I can say the
things that I wouldn't say to a lot of people, right, Like,
I'm not going to go home and tell my husband
if he's annoying me. If he is, he's going to
affect me at work. Unfortunately doesn't really annoy me. But
you know versa like, I'm not going to complain to
(50:36):
my employees if that's who's bothering me, and my husband
doesn't want to hear it all the time. That's the
other thing that most people don't consider is like the
people you live with don't want to hear you complain.
Speaker 2 (50:52):
No, they don't. It's you just become this soundboard of
just like how your day was, just like challenging and tough, right,
And I think there's a time and a place for
you know, but at the same time, it can't be
everything you talk about. I completely agree on that.
Speaker 3 (51:07):
Have a place where you can be the most vulnerable
and say the things in confidence and know that it's
not going anywhere, and that the people that are listening
just love you.
Speaker 2 (51:18):
Yeah.
Speaker 1 (51:19):
You know.
Speaker 2 (51:19):
What I found too is when I have a question
or a problem or hey, how we know, how would
you take this? Or what is your take on this?
Or I hate using the word can I pick your brain?
So I try to stay away from that, just just
like my own thing. Guys. But because people have asked
me that, Cam, can I pick your brain for a minute,
I don't know for me anyway, get on sidetrack, But
(51:40):
I'm like, now you can't. But what I have found
is entrepreneurs want to talk to entrepreneurs and they want
to help each other because they have either experienced that
challenge they've gone through it, or they want to know
about it because eventually they will go through it. Right,
So we all like to actually have conversation and connect
and help each other. And I think it's really healthy.
(52:02):
And every entrepreneur that I've reached out to to have
conversation with, they all want to have conversations.
Speaker 3 (52:09):
Right.
Speaker 2 (52:09):
So if you're worried that, you're like I don't want
to reach out to so and so because they're like,
like you're intimidated, you know, I think that that could
be an issue as well. You know what, just go
for it, Like, just go for it because they want
to talk, they want to help, they want to have
either mentorship or approtech. They ship.
Speaker 3 (52:27):
Yeah, and what's the worst scenario.
Speaker 2 (52:30):
Yeah, I mean say no, move on, I mean whatever. Yeah,
you know, and join different groups too, Like I have
my golf buddies group. I'm a big golfer. That is
a fun group of guys. They're successful guys, all in
different businesses. We're playing a game together, you know. Like
it's that that is a that is like an outlet
for me, and that's it's a networking outlet and it's
(52:53):
like a stress reliever for me. So, like you know,
and there's other ways like yoga is a great place, right,
you can you know, say people that like to do yoga,
you know, cycling, whatever, whatever the game is, whatever, the
fitness group is plates I don't know, wellness whatever. But
that's a great way as well to get around people
that have similar interests. And what I've found is people
(53:13):
that have similar interests are kind of on the same
wavelength and can have those conversations and are potentially just
as you know, in the successful journey with you maybe yeah, yeah.
Speaker 3 (53:25):
I mean you are who you surround yourself with, that's right.
And so I always talk to people. My shtick is like,
because I'm a physical therapist, I like to help people
understand their bodies no matter what. But like, stress is
a healthy thing. Stress is a very healthy thing. It's
intended to help with reward and motivation and memory. So like,
(53:48):
what I hope that people aren't hearing today is like,
avoid stress at all costs, right, Just.
Speaker 2 (53:53):
Golf all day long. That's good luck, holling.
Speaker 3 (53:57):
Not the message would be lovely, but that and in fact,
you will burn out from that. But like we have
to just close those stress cycles, right. Stress is meant
to kind of wax and wane. Like our circadian rhythm.
And if you don't close that stress cycle at the
end of the day, that is when it starts to
(54:19):
build and build and build, and that is when things
start to break right. And what's going to break is
your resiliency, your adaptability, your flexibility, your passion, your interest.
Those are the things that are going to go right
and then eventually your body or your heart, you know. Like,
so my recommendation is just to like, hey, no, more right,
(54:40):
just know more about how your body works to do
the thing that you want it to do. Uh, even
if that's just being a business owner and be it's
having those groups of people. Life is very simple. Hydration, nutrition, movement, sleep,
and social connection. You get those five things in place,
dialed up, leveled out, you can thrive with any in
(55:04):
any situation that you want. Whether that's growing a practice
or that's getting out of pain or recovering from your
finger surgery. It doesn't matter. It's just those five things
have to be there. And that social connection one is
huge and a lot of entrepreneurs neglected.
Speaker 2 (55:19):
Yeah, I'll tell you. You know, you made a good
point on the stress factor. I'm stressed. When I'm not stressed,
I was Yeah, I couldn't golf every day. I'd get
stressed off about that, but hey, I really enjoy the conversation.
Thank you so much for coming on the show and
giving so much expertise and knowledge and how to avoid burnout. Guys,
(55:43):
that's the entire theme is you're busy. There's a lot
of velocity taking place in your practice as a provider.
There's so many things to do. There's a lot of
comparison that taking place on the marketing aspect, on the
finance aspect, on your own fitness and your own journey
as an entrepreneur. Like it's this is hard, this is challenging,
take time for yourself. Burnout is real. One thing we
(56:03):
didn't really talk about was your why. Understand your why.
One thing that's always really helped me was really like
understanding my why and get real about it, like write
it down, get real why you're there. And a lot
of times when you're in that spot of you know,
I'm thrown in the towel, look into your why, we're
really bring you back to like having that center point
within your mission. So that's one of the things that's
(56:25):
helped me. But this has been gold you guys, should
go check her out, Go check out to anchor, go
to her location, go fly up and see her. Connect
what they're on social media? Where can they find you,
doctor Crawford. Where is the best place for these amazing
providers to come connect with you and learn about how
you can help them avoid the burnout and continue to thrive.
Speaker 3 (56:48):
I want to say one more thing, give yourself grace. Great,
you are working your butt off, you are doing all
the right things. Throw yourself a bone here, like you
cannot do it all at one day. Rome was not built.
It's a marathon, not a sprint. So you are doing great.
Give yourself grace. Yes, get it all together, one little
bite at a time. It is not meant to be uh.
(57:10):
If you just try and change who you are overnight,
it will not happen. So that's my final, my final farewell.
But we can be found anchor sincyci ncy dot com,
anchor Wellness since on Instagram, LinkedIn, Facebook, and I'm personally
on LinkedIn as well, where you can find me. We
put out a lot of kind of tips and tidbits. Yeah,
(57:33):
so there's a lot of stuff out there.
Speaker 2 (57:35):
I love it. I love it. Well, thank you so much.
This has been amazing, and guys, my only ask for
you is, if you've enjoyed this content, this episode, this journey,
this conversation with doctor Crawford and I, please share it.
Share it with your colleagues. They need to hear it.
That's my only ask, guys, like continue to just spread
the words, spread the community. My goal and my mission
(57:55):
is to help every single provider that I possibly can
survive and thrive and be come the next best version
of themselves through all this content that we create. So
I'll leave it at that. Thank you so much once
again for coming on at Until next time, happy enjoying
growing your practice.
Speaker 3 (58:13):
Thanks guys, jam.
Speaker 2 (58:17):
Thanks for tuning in to Medical Millionaire.
Speaker 1 (58:19):
Every week, we're here to help you transform your practice
into a thriving, profitable venture, covering everything from marketing and
patient bookings to mindset, workflow, automation, and beyond. Whether you're
just starting out, scaling up, optimizing operations, or planning your
exit strategy, this podcast is your go to resource for
(58:41):
success in the medical esthetics industry. It's time to supercharge
your practice and take action today. Share this episode with
a fellow entrepreneur, Rate the show, and don't forget to
click the link in the show notes to access powerful
tools and expert guidance at get dot growth ninety nine
dot com, slash MM, and make sure to tune into
(59:03):
the next episode, A Medical Millionaire
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