#163: From Scroll To Schedule: Turning Social Media Into Lifetime Patients With Lauren Taylor

Cameron is joined by Lauren Taylor, founder and CEO of The Limited Agency, and they discuss the importance of measuring ROI in social media marketing, establishing credibility through social media, identifying red flags in social media management companies, and the effectiveness of boosting posts versus running targeted campaigns. They also explore the potential of TikTok as a marketing platform and the engagement process for new clients.

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Thank you for listening to this episode of Medical Millionaire!



Takeaways:

• Social media is crucial in the patient journey, often serving as the final touchpoint before booking.
• Aesthetic providers need to showcase their work and personality on social media to build credibility.
• The 'messy middle' concept explains the complex path from visibility to booking.
• Tracking social media success is challenging but essential for understanding ROI.
• Engagement metrics like profile visits and direct messages can indicate social media effectiveness.
• Building a strong organic social media presence can lead to significant increases in patient bookings.
• Consistency and quality in social media content are key to attracting and retaining patients.
• Marketing agencies should assist in managing social media interactions to enhance patient engagement.
• Understanding patient needs during consultations can inform social media strategies.
• Long-term patient retention is more valuable than one-time bookings. Measuring ROI in social media is crucial for proving success.
• High engagement metrics do not always translate to revenue.
• Content should be authentic and not just trend-driven.
• Analytics should guide marketing strategies and adjustments.
• Credibility can be established through education and showcasing results.
• Localized growth is more important than just follower count.
• Boosting posts can increase visibility but may not drive conversions.
• TikTok offers a cost-effective way to reach a larger audience.
• Engagement with potential clients should be thorough and informative.
• Social media should be used to educate patients, not just impress colleagues.

Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"

Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs in
Medspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.

Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.

Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...

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Learn how to take your Medical Aesthetics Practice from the following stages....
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Episode Transcript

Speaker 1 (00:03):
You're listening to Medical Millionaire, your podcast for medspot owners,
medical aesthetics, cosmetics and elective wellness entrepreneurs. Each week, we
dive deep into powerful marketing strategies, proven scaling tactics, and
the secrets to attracting high end clients, all while staying
ahead of the latest industry trends. Join us as we

(00:25):
uncover insights from top industry leaders to help you boost revenue,
enhance patient satisfaction, and master the art of marketing your practice.
Hosted by Cameron Hemppill. With over a decade of experience
in the aesthetics industry, Cameron has supported thousands of practices
and providers, working with some of the biggest names, most
well respected brands, and elite industry thought leaders in the field.

(00:46):
If you're ready to level up your practice and become
a true medical millionaire, this is your podcast.

Speaker 2 (00:52):
Here's your host, Cameron Handpill. Hey, what's up everybody? Cam
Hemphill here your host for Medical Millionaire. Hey, guys, thank
you so much for taking the time to tune into
the podcast. Our goal is to give incredible value and
insight for practice owners, So wherever you're at in your journey, guys,
my entire purpose and mission is to help you take

(01:13):
your practice to the next level. Guys, I have a
very special guest on today. I saw her on social
media for the first time, so talking about the power
of social media, we're going to get into a lot
of discussion of social media, how to leverage it to
grow your practice. And not only did I meet this amazing,

(01:33):
beautiful woman on social media, but I saw the content
she was producing. I listened to her speak, I listened
to the data points she had. I listened to how
confident she was in backing up the data points and
how passionate she was to also help practice owners. So
I had to have her on the show. Guys, I
want to welcome Lauren Taylor from Baton Rouge, Louisiana. She's

(01:57):
the CEO and founder of the limited agency focusing on
organic social media. Lauren Taylor, Welcome to the show, my.

Speaker 3 (02:05):
Lady, Hi, thank you. I'm so excited to be here.
Thank you for having me.

Speaker 2 (02:10):
Absolutely, I know it's been a long time coming. We've
been talking about we've been trying to strategize, we had
to cancel, we reset it. It's an honor.

Speaker 3 (02:18):
Oh, I'm so excited to be here. Today.

Speaker 2 (02:21):
So talk to us about your background. First off, for
the audience, how long have you been aesthetics? How long
have you been down this world of organic social media?
Why this industry? Why are you passionate about it? Talk
to us about that.

Speaker 3 (02:38):
Yeah.

Speaker 4 (02:39):
So I've had the Limited agency for about five years.
When I first started it, I started out freelancing, just
kind of getting my hands on whatever clients I could
get in whatever industry I could get, and was just
kind of trial and erroring social media management.

Speaker 3 (02:53):
Figuring out what made it work what didn't.

Speaker 4 (02:56):
And then I started working with my first asthetic provider,
small Town Bounderies, Louisiana, and she was a top one
hundred injector who actually brought me with her to AMWC
in Monaco, and I went there and I attended the conference.
I went to all the trainings, listened to the lectures,
and was just observing, absorbing all the information I could,
and I completely fell in love with the industry. I

(03:18):
met so many amazing people that are now my friends
and colleagues, and I've made it my mission now to
learn as much as I can about the industry and
be able to provide a top quality marketing for metsvas
and asthetic injectors.

Speaker 2 (03:33):
I love it. So how is Monaco? How is AMWC.
I hear, that's an amazing I've never been there.

Speaker 3 (03:40):
It's amazing.

Speaker 4 (03:41):
That was actually the first time I ever have left
the country in my life.

Speaker 3 (03:45):
It was the best experience ever.

Speaker 4 (03:47):
It just the level of access to networking for me
at the time because I was.

Speaker 3 (03:53):
Such a small, brand new business owner as a baby.
It would I mean, it changed my life.

Speaker 4 (03:57):
It put me on this whole new trajectory to I'm
not today with my business.

Speaker 3 (04:01):
So I'm forever thankful.

Speaker 2 (04:03):
Love it. And you mentioned that the client that you
have in Baton Rue Louisiana, she's on the top one
hundred injector list.

Speaker 3 (04:10):
Yes, two years in a row.

Speaker 2 (04:12):
Ah, I mean she backed it up. She must be
working with the right gal maybe, so no, that's you know,
it's funny. I was actually just at the Best Aesthetic
Injector conference just recently. Yeah, I was on the cruise.
We went to the Bahamas. This was this last weekend,

(04:32):
so I hung out with I don't know, maybe your
client was there, I'm not sure, but I had a
great time with them. And I'll back up what you're
saying is these events, they're magical. These are human beings
that create art and they build confidence for individuals. They
make transformation happen, and it's just a really cool it's

(04:54):
a really cool profession that they have, really and one
of the ways that they can show that showcase that
on the transformation is through social right, whether it's TikTok, Instagram, Facebook, YouTube, shorts, YouTube,
I mean podcast that. The list goes on and on,

(05:15):
and I'm honored to have these platforms to also help
service people. But you know what's interesting is I was
analyzing most of the top one hundred injectors that I
was networking with, and I became connected. I knew most
of them, but there was something I didn't And I
connect with them on their Instagram mostly, which is a

(05:35):
very robust platform for the industry. And they they're all
really good at it, really good at it right, and
they have a great following and they have a great
value proposition and they show their work there before and
after their personality their trips like and I don't know
if they just picked this up over time or because
they're creatives by trade or what, but you know, it

(05:56):
was really cool to see and I think like that,
going going back five years ago, three years ago, we
weren't this good, right, and so it's cool to watch
the journey and the mission evolve.

Speaker 3 (06:07):
Absolutely, it's the people behind the scenes. It depends.

Speaker 4 (06:12):
Some people work with agencies, some people have people in
the house that are doing their marketing and their social media.
But the ones that do it well are the I mean,
it makes sense why they're also the KOLs, right, Like
social media just gives you such a good platform to
establish credibility for yourself. So the people that know how
to use it and are committed to investing in that

(06:32):
see so much success. And they're also just amazing people
to work with, and they're so knowledgeable about their craft.
So why wouldn't they share that on social media? They're
provides them to so much opportunity.

Speaker 2 (06:41):
So much opportunity. It's about like the frequency, the discipline,
the connectivity. I mean, shoot, I was actually it was
just before I got on this, I was happy to
be looking at a social media post and it was
the post was around when Mark Zuckerberg was about to
go public with face Book, and then he was they

(07:02):
did go public, and then he was going to acquire Instagram,
he acquired Instagram for a billion dollars, but he didn't
tell his board about it until the deal was almost
done because Twitter was going to buy it, and he
was the one that saw the vision behind it when
they had zero revenue. Instagram had zero revenue, thirteen employees.
He bought the thing for a billion dollars and I

(07:23):
read that it just did forty nine billion dollars in
sales last year.

Speaker 3 (07:27):
It's insane.

Speaker 2 (07:28):
It's crazy. But then like then it builds on. It's like, Okay,
that's shoot, great for Meta, great for Facebook. I mean, shoot,
they got me sucked. And I think there's like two
billion users on the damn thing. Now, Like that's what
the that's what the data showed. But then think about
what else it's done and how much other opportunity it's
made for providers, practice owners, coaches, mentors, people that have

(07:54):
a story to tell, people that are authors, right, people
that like it's a lot. It's basically put people in
a position to build their own attention and awareness. Yeah,
and that's where I was like, because I think sometimes
we get sucked into like post this, post that and
create this connect to this person. It rills you in,
like you get the little download every single Sunday of

(08:15):
like how much you start at your screen? Sometimes it's
a little embarrassing. Minds high Mine high? Yeah, I've noticed
mine actually was higher lately than normal, and I'm like, man,
I got to suck that in. But let's start as simple. Okay,
I want to ask you a couple of questions, and
I'm going to get like specific and like injectors and

(08:36):
aesthetics pract as setics practices, So like, what do you
wish more injectors or aesthetic practice owners really understood about
social media's role in the patient journey and the patient experience.

Speaker 4 (08:50):
Great question. I love that question. There's so much I
could go into about this. I wish I wish that
more people understood that social media, that social media plays
in the buyer's journey, and that it isn't always the
first touch point, but it is almost always the closer.
So I think a patient might find you from a

(09:10):
Google search or referral or even a print on but
they're going to check your Instagram or your Facebook before
they actually make the booking decision. It's like your digital handshake,
So if it feels inconsistent or doesn't show your credibility,
the patient probably won't convert.

Speaker 1 (09:27):
So true.

Speaker 2 (09:27):
Oh my gosh, it's like the buyer journey. I call
it patient journey is what you're frameworking at here. We're
pretty sophisticated this day and age. We have connectivity to
understand if you are the right fit, meaning provider right
I can we're in a mouth referral. It's important. I'm
still going to look up your website. I'm still going

(09:47):
to google you. I'm still going to look at your reviews,
and I'm definitely going to check out your social media
and if you don't show your before and afters on there,
like your work, your expertise, your value proposition, your per personality,
who you are as a human. If I don't connect
with you, I don't know. So you made a really
good point. I like how you said digital handshake.

Speaker 3 (10:08):
Yeah, you have to find your people.

Speaker 4 (10:10):
Social media is all about like building that platform for
yourself to not only establish credibility, but finding patients that
are going to align with you the kind of work
that you do, your personality, and that's really good for
patient retention and keeping patients long term too, is because
you're not just getting a bunch of one off botox bookings,
you know, and that you never see them again. You're
actually able to find people that really love you and

(10:32):
love your brand and are going to stick with you
in the long term.

Speaker 2 (10:35):
And yeah, and you want them to follow you, right,
because if they do follow you, they're going to see
you more. Because the chances of the two billion people
on the platform that use it every day, they're going
to see you again. It's very different than like handling
them your phone number. Like for me, I was just
at this networking event and some people are like, do
you have a card? A lot of people ask me

(10:57):
for a card. I'm like, no, I don't have a card.
What's your Instagram handle? And then you follow back back
and forth and I can drop a DM. In fact,
a provider on the ship she brought like some files
of NAD and I was like, oh my gosh, I
for my pills ran out of my NAD and I
wanted some and she's like, well, how do I get
your information? And I'm like in my brain, I'm like, well, Instagram,

(11:17):
of course, right. I didn't want to give her my number,
I didn't want to get her email, and I'm like,
I'll just follow you and I'll drop you a DM
and I did and she it was it's a digital
business card as well. And now we follow each other,
so I'm going to figure out who she is and
who knows we'll probably do business in the future.

Speaker 4 (11:33):
Absolutely, it's great for how repetitive you need to be
for sales too, because it's not only just exchanging information
and then you have to try to cold reach out
after that, it's like you're following each other. Now it's
confirmed that they are going to see your stuff all
the time. It also is really good for if we're
talking about patients up selling. If a patient follows you
on Instagram and they continue to follow you for two

(11:55):
three years, they may start out just coming to see
your for botox, but down the line they're getting skulled.
They're seeing you post about laser treatments or you know,
whatever it is, and you're just upselling up selling and
compounds over time.

Speaker 2 (12:07):
I love it. And it's it's free. I mean, yeah,
I mean it costs money to create a post and
to put the time into it make the content. But
you know, if you have a good following and you
have good engagement, you know you don't have to you know,
of course pay for that, like you went on like
a Google ads environment or even running Facebook ads, which
can be quite costly, you know, as the audience knows.
I started and founded a company called Growth twinty nine

(12:30):
and grew it, you know, to a couple of thousand
practices and millions of dollars in ad spend works really well.
But when you have an organic social media following, it
truly is an asset. It's a weapon. It's a tool.
And if you are tuning in right now, guys, and
you haven't taken the time to fully optimize your organic
social media content, and it goes beyond Instagram. But I

(12:54):
would argue Instagram is probably the main platform right now.
I know that TikTok's like definitely making a hard run
at that. I look at people like doctor Sewer out
of Arizona. I know he's just absolutely crushing it on TikTok,
you know, But it becomes a true asset. And I
would have to think that at this point in time,
when you're seeing consolidation in the space, like private equity

(13:14):
is coming in and really looking at these practices in
a different view, that is a checkbox on the list.
What does your social media look like, not just your followers,
what's your engagement, what's the DMS look like, what's the
conversion metrics look like? How many appointments are you getting
from this? And then they can monetize it as true
it's an asset, So let me they just ask you

(13:36):
a question. So how does a practice know if their
social media strategy is actually working on the organic side,
not the paid side, because the paid side, it's like
dollar in dollar out right, And my ratio is always
were like, if you put a dollar in, you better
be getting three out. Okay, But that's easy to measure,

(13:56):
that's easy to calculate, and I think it's much harder
to do on social So this may be a challenging question.
But I know, since you are the expert, and I
know that you studied this for a long time and
dissected it, I want to know it from you, Like,
how do we truly know if it's working, if it's
booking appointments because that's what they need.

Speaker 3 (14:15):
Yeah, I love this question.

Speaker 4 (14:17):
This is a challenging question, but I've put so much
time into researching this and trying to figure out how
I can measure that return on investment because I feel
like marketing agencies now are so quick to say, well,
we can't measure your exact return, but we can show
your increase in engagement and your increase in follower account
and you're increased in likes. But if that's not translating
to actual patient conversions and patient bookings or product sales

(14:39):
or whatever, what's the point. Arguably the entire point of
social media is to make more money at the end
of the day if you're using it for your business.
So I would say that it is measurable. It's messy,
but it's measurable. I guess it's just not linear, Like
it's no longer this linear pathway from from what am

(15:02):
I trying to say, It's no longer this linear pathway
from visibility to purchasing. Okay, so the funnel is just different.
Google references this model. It's called the Messy Middle.

Speaker 2 (15:12):
Look it up.

Speaker 4 (15:13):
It's a really cool series. It's on YouTube, and I
like to talk about all the different digital touch points
that are in between when someone finds you in per
se on Google and then when they actually book an
appointment with you. They do it referencing e commerce like genes,
but it applies to aesthetics as well, and just kind
of untangling what happens to influence complex buying decisions and

(15:37):
consumer behavior in that middle area. So I think measuring
that is super important and tracking that in your analytic reporting.

Speaker 2 (15:49):
I agree, I think you know. I mean, shoot, I
ran an agency for years. I'm still very much active
and sit on the board and very involved. And I've
always said, like, the best practice owners are truly the
best marketers. You have to Like, this is a cash
pay business, right, There's no insurance check coming. I mean,
maybe some of you guys are getting subsidized for some insurance.

(16:10):
I'm not sure, but the majority of people that work
with the I chat with, right, it is it does
have to do with cash pay. And in order to
you know, insurance is just sending you patients, right, you
have to be a great marketer, and then you have
to damn We'll have to follow that up by being
a great salesperson, not cheezeball Charlie salesperson. Right, Like, that's
what I'm talking about. I'm talking about educating the patients.

(16:33):
I'm talking about knowing your value prop knowing what separates
you in the marketplace, and like putting someone on a
journey to actually invest in a treatment plan. So they
stay with you for a long time, but none of
that matters if they can't find you.

Speaker 3 (16:47):
Yeah.

Speaker 2 (16:48):
Absolutely, And the attribution was always like I think it
was like seven touches before they booked an appointment. And
those touches can happen rapid touches like write the reviews,
quick website, quick online booking, better be there, social media, organic,
click right, and you have to have everything so tight,

(17:08):
and you know, so I get that at the messy middle.
That's a good way to put that. I'll have to
look that up.

Speaker 4 (17:14):
Yeah, it was a really really cool study. I think
additional ways too that you can look at measurements is
profile visits, link clicks. I have clients that will tell
me that their patients come in and will actually verbally
reference specific things that they posted on social media, so
then you can correlate some of your up cells to

(17:36):
This patient's been a patient of mine for a long time,
but they came in because they saw I believe it
was Neffertidy necklifts. We had been posting a lot about that,
and then all these patients were coming to see her
inquiring about them when they had never asked about them before,
So I think things like that you should be taking
note of. And then also direct messaging I think is
super important for people should be direct messaging you asking

(17:58):
questions as well. I think those are all.

Speaker 3 (18:02):
Idea.

Speaker 2 (18:03):
Let me ask you a question on the direct messaging side,
because I know that the more you build your following,
that DM inbox can become a mess it can become
a disaster. And shoot, I know some of your injectors
out there, some of your practice owners, guys, I know
that you have like ridiculous amount of dms and you
probably don't even get back to them in a in

(18:24):
a proper time and speed to lead is extremely important.
So Lorden, have you found any cool tools in the
market that can help with automatic response from a DM?
Do you use any of those tools? Can you give
us any input on that?

Speaker 3 (18:37):
Yeah, So this is probably an unpopular opinion, but I
hate those.

Speaker 2 (18:43):
I love it. I love it.

Speaker 4 (18:44):
Anything third party I feel like is just flagged to
any part of the algorithm, specifically on meta products, like
if you in the same way, if you post a
TikTok just straight from TikTok to Instagram reels, it's not
going to reform as well, it gets flagged. I think
the same thing when you use any kind of bought
which is what pre schedulers and auto messagers kind of are.

(19:08):
I'm not saying it's not necessary to have if you
actually have that many incoming leads to at least give
you maybe a first response, but I would say minimize
your use of it as much as possible, and you,
as the provider, are not going to be able to
answer all those questions. But you could have your receptionists
helping out, You can have people on your team helping out,
or ideally your marketing agency should be handling that for you.

(19:31):
Like for us, we do a client questionnaire when we
are on onboarding our new clients and we figure out
what are some fa cues about, you know, booking, about services,
and we get just a mass list of information from
the provider so that we have this on standby two.
We answer those questions in real time when they come
in and then you know, if it is something like booking,

(19:53):
then we are able to just direct them to where
they can book an appointment, who they can speak to
if they want to actually speak to someone at the
office directly. But I think your marketing agency should be
taking that off the plate.

Speaker 2 (20:03):
So you guys actually respond to the DMS.

Speaker 3 (20:04):
Oh yeah, and comments.

Speaker 2 (20:06):
And comments yeah, oh yes, that's amazing. Okay, so then
you probably get to this engagement. You're actually booking the
appointment in some cases.

Speaker 3 (20:14):
More so just directing them to places.

Speaker 2 (20:17):
I mean, you probably drop them the link or something,
right like, hey, here's a link to book.

Speaker 4 (20:20):
Yeah, it's all it's all in our file of information
where we know, like if someone needs to book appoyment,
this is the link, so we just drop.

Speaker 3 (20:26):
It to that.

Speaker 2 (20:26):
That's amazing. Yeah, okay, that's a legit booking right there. Yeah,
that's legit. I wonder if on that on that booking link,
there could almost be like some sort of attribution. I
mean I know that, like you know, if you're using
like Boulevards and odaar or something, you know, whatever it is.
But I don't know if there's like a custom booking
link that you could use. That's what they should do, Laura,
That's exactly what they should do. They should come up

(20:47):
with custom booking links that track the attribution.

Speaker 3 (20:50):
So I have used some on Bitley. It's called Bitley.
I've used it for e commerce sales. That's actually a
good point.

Speaker 4 (20:57):
I haven't used it for this before, but that could
be a way to track direct message booking because it's
just a custom link. It takes you to the same site,
but you're able to track the analytics. It's just like
online online.

Speaker 2 (21:09):
That's what I'm saying right there.

Speaker 3 (21:11):
I like that one. It's b T dot l y bitley,
so you can.

Speaker 2 (21:15):
Hit that link and then it would reroute yes.

Speaker 3 (21:17):
But my only problem with that though, is that's not
the only.

Speaker 4 (21:22):
Conversions that can be attributed, So that shouldn't be the
only thing that you're measuring.

Speaker 3 (21:26):
Is there.

Speaker 4 (21:26):
Direct message booking is because there's so many more digital
top points, digital touch points in different places to consider it.

Speaker 2 (21:34):
For you, though, you want to show the attribution, right.
You want to be like, hey, this person hit your DM.
I responded back and here's the link, and then it
tied it back in the attribution, so like we legit,
like this is I'll include it, but there will be more.
I love that. I love that. I mean, for you know,
if there's any EHRs or mrs on you guys listening,
for those of my friends out there, I mean, I

(21:57):
have been pounding at your guys's doors for years to
help marketing agencies, whether it's organic social media like the
amazing company Laura Taylor has, or you know the growth
d nited company that I started and founded, or other
agencies out there. We have been pounding me personally. I've
been the most vocal and advocate for it because I
like the whole value prop for us was always showing

(22:17):
how to tie attribution back to the efforts that the
agency is doing, and it's and they and made it
really hard, Like Boulevard is actually winning in that race.
Boulevard has done an incredible job at least on the
paid side. Okay, I'm talking the paid side, paid Google,
paid paid Facebook or matat, whatever you want to call it.
They have done an incredible job of tying that back

(22:38):
to show the attribution, the true ROI measurement. And I
would argue in most cases like like, it was really
hard for me to explain why how important this was
to these DMRs, And I'm like, do you guys realize
that these agencies are actually driving more horsepower to your
booking engine. We are activating your software for you. And finally,

(23:01):
I think Boulevard may click it. They're like you know,
we get it. I don't even think I was like
the one reason behind it, but I was super vocal.
And it's going to be even more important on the
organic side, guys, like so if you guys are tuning in, like,
please please take note of that. I think it's absolutely
critical because then the provider and the practice owner can
actually sit down and have a marketing conversation say hey, look,

(23:22):
last month, we spent ten percent of our top line
revenue on marketing, so we hit the benchmark that the
industry says that we each do. But you know what,
the revenue wasn't there, And it's like, well it revenue,
was it there or was it not there? The only
way you can measure it truly is proper attribution tracking
into the EMR system. That's it.

Speaker 4 (23:40):
Yeah, I completely agree you mentioned like tracking paid ad campaigns.
I think those are easier to track because of the
tools that Meta provides you when you run them. And
that's what's lacking in the organic department is it's really
difficult to track. So I've kind of broken it down.
I did a case study with one of my clients,
Sarah Smooth by Sarah on Instagram, and we broke it

(24:03):
down to new patient consults and new patient bookings year
to year from where we were doing her social media
management organic only and the following year after so to
kind of see where those numbers separated, what the percent
and increase was. And this was a really interesting case too,
because when we were working with her, she was she

(24:24):
was a seasoned injector, but she was new in terms
of starting her business. She wasn't doing any other marketing.
So this is purely on organic social media. A loan,
she had a website, she wasn't doing any SEO at
the time, she wasn't doing email blast, text class. It
was purely she just invested all the eggs and her
basket into organic social media marketing, marketing on Instagram and

(24:45):
Facebook and like cross her fingers that it was going
to work and did. We were able to track that
she had ninety nine new patient bookings in total in
the year of twenty twenty two. This is before we
started working with her, so just on her own with
little to no marketing at all. All she was posting
on our social media at the time was just some
before and afters of lip filler. There's really no branding,

(25:06):
nothing educational, nothing to promote her sales or her services
or who she was as a brand. So we go
from ninety nine and twenty twenty two and we shoot
up after a year of working with us to one
hundred and forty two, So lots of increase in forty
three percent without the use of ads, just focused on
smart trust building content. And when you actually crunch those

(25:29):
numbers based on average pacient value, that generated over fifty
eight thousand dollars in net new profit in one year
for her business and cause those patients return for botox
and other treatments. If you're able to retain them and
they stay with you for a while, that return on
investment then compounds to over two hundred thousand dollars across
a three year period. So the return on investment is there,

(25:51):
and it is trackable. I would argue to say that
that's even conservative because that's only tracking new patient consoles
and new patient bookings a tribute to any potential op
sales that we had during that year, So all of
those are new patients. That forty three percent increase.

Speaker 2 (26:07):
Is new that's net new bookings. Yes, that doesn't bolt
on to the actual ninety nine before that's net new bookings. Yes.

Speaker 4 (26:15):
The ninety nine before was net new bookings for twenty
twenty two, and the one hundred and forty two was
net new bookings for.

Speaker 3 (26:24):
Yes the following year, sorry.

Speaker 2 (26:25):
For twenty twenty three. Amazing, Amazing.

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Speaker 2 (28:00):
Look, guys, I mean I'm just going to like just
reiterate that back. One year she had a hundred bookings.
Next year she had one hundred and fifty bookings. Let's
just call it. I'm gonna make the mattheasy for the listener.
A hundred bookings year one, one hundred and fifty year two.
But it wasn't just a fifty booking increase, guys, it
was actually one hundred and fifty booking increase. Right, that's
what you're saying, right, Yes, generated fifty eight thousand dollars

(28:23):
a new profit. Now, if you, guys, put them on
a treatment plan, if you retain them, if you follow
up with your patients, please stop getting the one time patients.
You want a patient for life, because you have to
introduce transformation to them. You have to introduce the patient journey.
You have to introducing pricing to them that makes them

(28:44):
want to come back, right, Like make it simple. You
guys have to realize that it's not about it is
about the booking. It's about the booking for sure, but
it's actually about keeping the booking for life, okay. And
so your numbers are very conservative here, right, And you know,

(29:05):
if she keeps these patients for five years, seven years,
ten years, we're talking about a seven figure ROI. It's
what it is, Lauren. I mean, I mean, you know, like,
but we can only help, you know, like Lauren's team,
and it can only help so much. You guys have

(29:26):
to participate in this, right. She can't just put you
on this amazing social media journey and create this beautiful content.
Take the time to respond your dms, your comments, build
out this framework and think you can just set it
and forget it and not participate. But that is just
like you have to be a partner and then show up.
Like when those hit, when those leads hit, take action.

(29:49):
Please call them, please book them, Please give them the
value prop bring them in, like learn how to do
a very sophisticated console, get into the emotion of how
they're feeling, the way that they're feeling how to build confidence,
how to build the journey. And that's what's going to
open up the true understanding of why they're calling you.
They're not calling you for the botox fix.

Speaker 3 (30:10):
Yeah they're not.

Speaker 2 (30:11):
They're not dming you for the boatox fix, right Like sure,
Like maybe that's a tool on the tool belt. I
get it, but we want transformation. I want to trust
and provide her them. I'm going to go back to
So if you guys have patients out there that are
hitting the DMS, she's putting in the work or whoever's
putting in the work, and you're getting a booking and
you're like, heck, yeah, I got an ROIO in marketing,

(30:32):
Like that's awesome. But compound it, don't let that patient
go to the next practice down the road, Like that's
your obligation to keep them with you.

Speaker 3 (30:40):
Yeah.

Speaker 4 (30:41):
And I think marketing plays a role in that too,
because whenever you are being diligent about your consultations and
getting to know your new patients and learning about them
and what they need and coming up with your treatment plan.
If you you know, I always say, we hold your hand,
we do it together when we're doing marketing because we
need information from you in order to do it well.
It's not just like a white glove here, don't touch it.

(31:03):
It's like we're working together to get you these results.
So if you're able to provide us that information, like, hey,
I've had a couple of new patients that came to
see me that really don't like this certain area on
their face. So I'm teaching them about sculpture, and this
is the treatment plan that I'm providing for them. Maybe
that new patient hasn't agreed to buy everything that's included
the treatment plan yet, but we now know that information,

(31:24):
so we can use that and put it into our
social media marketing strategy and implement that so that we're
selling them those things and so that they do see
it those seven times like you mentioned earlier, before they
buy something, there's seven times they have to see it
before they'll convert.

Speaker 3 (31:38):
It's the same thing.

Speaker 4 (31:39):
So even after that, you learn about something they might
potentially want in the future of the console, they already
follow you on Instagram. Then you funnel that into your
marketing strategy and you start posting about those things. Then
you're up selling them. They're booking it and they're spending
more money and you've just retained them for six more months.
So it just continues down the line.

Speaker 2 (31:57):
Yes, the patient journey, the patient tree, the automatic, the
wish list, the wish list.

Speaker 1 (32:04):
Right.

Speaker 2 (32:04):
I may come in because I want to look good
for the weekend, but really I want to look good
for the next ten years. And by the way, I
want to feel good too. So can you give me
some of that GLP one stuff you guys are doing,
you know, like, yeah, you got to educate them, you know.
I mean, I love what you're doing. I truly do.
It's so refreshing to see somebody in the space that

(32:24):
is doing such a good job coming on here and
talking about data points, talking about numbers, talking about a
case study, like a true case study showing the ROI
on how you actually have measured performance on organic social
This isn't normal. I'm telling you, Like, you don't hear
this stuff. It's like, well, you know, like you know
the DMS and the you know, like the touch points

(32:46):
and you know it's and I get it because it's
really hard. I get it, right. So the fact that
you went through that exercise, took the time and have
the true ROI, like, that's that's huge. You should create
your prices.

Speaker 4 (33:02):
I did this case study. I looked at the numbers
and I was like, but yeah, no, it is super
valuable information to have. And now it's something that I
am implementing for each of my clients because it's so
I think monumental for analytic reporting because previously when I
started my agency, and this is many most I would

(33:25):
say agency owners that I know, the way that they're
doing their analytic reporting is social media measurement metrics. So
like saves, shares, sins, engagement rate increase, and they look
at that as like being in the green. But then
the clients will come back and they're saying, okay, but
I didn't make any money, so I don't know.

Speaker 2 (33:44):
That's yeah, I get those are metrics too. That's like, hey,
I got followers, shares, likes, comments, name them all again.

Speaker 3 (33:53):
Saves, shares, comments, what else? What else?

Speaker 2 (33:59):
Likes? Followers increase, the management rate increases. So then you
get up on you You're like, hey, we have a
call once a month. You get on the call and
they're like, look, we did better this month versus last month.

Speaker 3 (34:09):
And they're like cool, but like, where's the money exactly exactly.
So I think that's kind of the hole that I
aim to fix.

Speaker 4 (34:18):
Like, that's kind of my mission, is how can we
make content without just like pushing trends because that's kind
of a cheat code to increasing those engagement rates and looking.

Speaker 3 (34:29):
Like you're staying in the green.

Speaker 4 (34:30):
Is posting high quality content and following trends and being
authentic and all these things.

Speaker 3 (34:33):
That people tell you to do.

Speaker 4 (34:34):
But it's how to incorporate things that you can actually
sell without being super salesy, so they're actually translating into
conversions and then being able to track it so that
you can really see if you're in the green and
getting your true return on investment. And it's people don't
do it because it requires an entire arms length of

(34:55):
extra effort.

Speaker 3 (34:57):
I mean you have to go into your patient's booking portal.

Speaker 4 (35:00):
Like when I did this case study, I was deep
in the archives from like four years ago, looking at
every single individual patient who was a new patient, what
exactly they had done, how much they spent.

Speaker 3 (35:10):
I'm like analyzing all this information.

Speaker 4 (35:11):
It takes a long time, but I think that that's
something that needs to be done if you're going to
be charging thousands of dollars a month. As a marketing agency,
you need to be able to prove your success rate,
prove what you're doing. And I think also, why would
we not need to look at these numbers, because these
are the numbers that are going to show us how
we need to adjust our strategy month to month moving
forward so that we can see success and we can

(35:32):
increase our bookings and our sales.

Speaker 2 (35:34):
Yeah, I mean should bless your heart, girl, this is
amazing stuff. I know how hard, Like, I know that
that work is time consuming, very it's very time consuming.

Speaker 3 (35:44):
Yeah, it's worth it.

Speaker 2 (35:45):
It's absolutely worth it because it's our produciary to the customer.
You know, the customer is going to like, they're going
to invest in you and if you again, marketing has
to show an ROI And look, I know that these
green light you know, analytics are important. Shares, likes, comments, dms,
month over month, engagement growth. There is merit to it.

(36:07):
And so I don't want to discount you know, the
agencies out there, definitely, like I get it. But at
the end of the day, if you just flip the
script for a minute and say, you know what, I'm
a provider and I sell time that's it. And so
how much time did this agency sell for me?

Speaker 1 (36:26):
Right?

Speaker 2 (36:26):
And then measure that and be like, okay, cool, I
paid them like five grand, they sold fifteen thousand dollars
in time for me. I like that deal, right. And
then if you take the numbers even further and say, well,
they sold fifteen thousand dollars of time, I spent five grand.
The you know the return on that, you guys would
probably say, what ten grand? Okay? It's obviously simple math,

(36:50):
but that's not how you should be measuring it. You
need to be measuring it based on the lifetime value
because that's what PE looks at and that's what you
guys should. So when you're saying, hey, yeah, we spent
five they brought in fifteen thousand dollars in sales. Cool,
we made ten grand. That's great, that's awesome. I mean
you got marged on that, you got costs and all
the other stuff, right, But take that fifteen thousand dollars, okay,

(37:13):
that you actually put to the revenue horse and how
much Lauren, you have the date on this, I think
you sent it over. How much does a loyal patient
spend per year, like on a on a popular service.
So he's like four to you had like four fifty
six hundred a year.

Speaker 3 (37:33):
Yes, I have. That's here. There's lots of numbers. Let
me see.

Speaker 4 (37:38):
Okay, on average, a loyal patient spends anywhere from four
to fifty six hundred dollars a year when you include
botox fillers, skincare treatments.

Speaker 2 (37:46):
And AMSPOS says, they stay with you for about three years.
That's the typical lifetime value. I think that we're missing
the mark big time there, to be honest. But let's
say they spend you know, fifty let's just use five
thousand dollars, right, So they got five thousand dollars a year,
they stay with you for four years, that's twenty grand. Okay,
that's twenty thousand dollars in lifetime value, right per patient.

(38:07):
So really it comes down to the to the actual booking. Right.
So let's back up for a second here, just to
get into some more data points. Sorry, guys, the math
of this is just like amazingly, it's so good. You
have to understand this shit. So let's just take it.
One hundred and forty two bookings. Okay, that case study
you did one hundred and forty two bookings on average

(38:29):
five grand per year. They stay with you for four years.
Twenty thousand dollars. What's twenty thousand dollars times one hundred
and forty two? What is that number? Do the math
for me real quick.

Speaker 4 (38:43):
I do math.

Speaker 3 (38:44):
I'm looking at my notes.

Speaker 2 (38:45):
Do the girl math, do gril math. Let's see what
I'll just do it really quick. Probably mathematicians out there
all you, let's see twenty thousand times one forty two,
two point eight million bucks.

Speaker 3 (39:00):
But social media marketing doesn't work.

Speaker 2 (39:04):
I mean, and that's the videos, right, yeah, yeah, it's
like that's real stuff, that's material revenue. That's incredible. That's incredible.
So congratulations. I wanted to dissect that because it's all
about the LTV, and I want the practice owners to
look at the LTV. Yes, the upfront booking is important. Yes,

(39:26):
the upfront profit's important because you have your costs, all
that stuff. I get it. But the LTV is the number, guys,
that's the number you should be shooting for. Do not
have a turn and burn practice?

Speaker 3 (39:36):
Big picture?

Speaker 2 (39:37):
Okay, I'm moving on here real quick. Unless you got
something else to build around, that's right. Okay, A lot
of people see. Social media is all about getting new
eyes on your brand. But you talk a lot about
social media as a credibility checkpoint. We kind of talked
a little bit about that, but I want to dig
in on that a little bit more. Okay, So, yes,

(39:57):
it's about getting eyes on your brand, we know that,
but the credibility of it, like, how do they show
their credible Like, let's get into some of that meat.
You what do you see there?

Speaker 4 (40:08):
Yeah, I think one showing your work, showing your results,
but I think showing continuing education is super important. That's
something that I always try to implement from my clients
is if they're speaking at conferences, even if they're just
attending conferences, if they're going to trainings, if they win
top one hundred injectors, all of that needs to be
on your social media because it does establish credibility for you.

(40:32):
If you are speaking at conferences and you're giving lectures,
you need to be hiring companies to come out and
film you.

Speaker 3 (40:37):
So you can use those things for socials too.

Speaker 4 (40:40):
It's something It's just something about the aura of having
a video of you standing on stage lecturing makes you
just look visibly more credible, regardless of what you're saying.

Speaker 3 (40:49):
It's the same way. I don't know if you are
going to.

Speaker 4 (40:52):
Know what I'm talking about, but maybe last year or
the year before on social media, it was a huge
trend that people were faking.

Speaker 3 (40:58):
Podcasts I see having instead of actually having a podcast, they.

Speaker 4 (41:04):
Were taking videos of themselves just with their camera microphone
and saying things, and they would perform so much better,
they would get so much more engagement just because it
looked more credible.

Speaker 3 (41:13):
It was all smoking mirrors, but it worked.

Speaker 4 (41:16):
So this is kind of a more ethical way to
do that is like actually putting out those videos of
you when you are speaking on stage, when you are training,
and then if you weren't doing those things yet speaking
I always tell people just speak to the camera like you,
as providers are so knowledgeable, tell people about it, teach
people things, communicate them in a language that your audience

(41:36):
is going to understand, and just talk to them like
you're consulting your patient. Just do it publicly so people
that aren't your patient yet can see it and can
learn too.

Speaker 2 (41:44):
One hundred percent. And I agree, like then I think
some providers, like I don't know what to talk about,
Like some people just get it. They've been doing it
for years. They're comfortable, like you guys know who you are.
There's other people that struggle with it. I don't want
to get on camera. I don't know what to say.
I have nothing to talk about. I'm not credible enough.
You got to start somewhere. I mean, shoot, you use
chatt GGP and go, you know, tell it to give

(42:05):
you like twenty topics to talk about. It'll give you
the topics. Yeah, and just kind of help like craft
a story for you that you can lean in on.

Speaker 4 (42:13):
And I think super overwhelmed with the That thought too,
is maybe I'm not.

Speaker 3 (42:17):
Credible in an offer.

Speaker 4 (42:19):
I they put so much focus on wanting to appeal
to colleagues only, and so they want everything that they
teach about on social media to be super advanced because
they want to impress their colleagues. They want to be
a KOL. But you can't forget that's good to do.
If your goal is to become a kl and you
want to speak and you want to train, that's great
in time, in time, but you're still like missing out

(42:41):
on this whole community of people that know nothing about aesthetics.
All of your patients don't know anything about it other
than that, like maybe they should get botox for their wrinkles.
Like you are the expert in comparison to them, you
can still teach some things that you might feel very.

Speaker 3 (42:54):
Basic to them.

Speaker 5 (42:55):
It's like like I never do good so good, so
true too, because I think as a provider, especially when
you become more credible with your colleagues, they're like, what
is she talking about?

Speaker 2 (43:08):
Of course we already all know this. It's like you're
not talking to them, you're talking to.

Speaker 3 (43:13):
The patients, exactly right, both but.

Speaker 2 (43:16):
Both sure right, focus focus on the page. I mean, yeah,
I just have like hey, you know, I mean you
can you know, fragment your your content for sure, but
you just know who your audience is. And really, if
you're a practice owner, you know your your true audience
is the patient, right And to your point, like about speaking,

(43:37):
I have seen new injectors, new practice owners just jump
in and start going to conferences and start speaking and
start helping and like participating in the community effort of
helping everybody grow and learn, Like you should be doing
that and in turn, like everybody's going to film it,
bring your own film crew if you have the money, right,

(43:58):
Like are you shoot? We have these phones that are
pretty damn good at filming stuff, so like, you know,
have shots like that. It makes you so credible. And
if you don't like the way you sound or speak
or whatever, hire a coach. Hire a coach, like, go
to YouTube, take Simon Sinex online course if you want to.
It's like a hundred bucks. Like there's ways to do this, guys.
And even on social Like I see a lot of

(44:19):
reels out there where people are on stage and it's
just a video. It's it's not even them talking, it's
them just doing the act. So it brings credibility that way,
like they truly are on stage, but they just form
it into like a reel right of like a post
event or something, and that looks credible as heck.

Speaker 3 (44:36):
Two yeah, it's just.

Speaker 4 (44:38):
Pr I mean they do that with red carpets and celebrities.
It's like they put out these red carpets, but there
wasn't even actually an event.

Speaker 3 (44:44):
It's just for visibility and.

Speaker 4 (44:47):
To make you look like you're doing something important, so
it doesn't necessarily have to be real.

Speaker 2 (44:53):
What are all right? What are some of the red
flags to watch for in a bad social media management company.

Speaker 4 (45:01):
I know we've talked a lot about analytic reporting. I
would say analytic reporting is number one. If they're not
showing you the results, if they can't explain, you know,
why things are moving a certain way, I think that's
a huge, huge red flag. What else I think, Yeah,
within that analytic report, I think it needs to show

(45:21):
traffic from socials to your booking platform dms, turning into consultations,
them actually responding to those dms, and actually monitoring the
leads that they're bringing in. Engagement rates should be increasing
if it's not red flag. And then also I see
this as a big thing to Localized growth is really

(45:43):
important people put such a focus on. I want to
have seventy thousand bollers on Instagram, but you don't need
just random followers, especially if you're a METSPA owner. You
need localized growth, right, So actual people that are following
you in your area or the area that your practice
is based.

Speaker 3 (45:59):
I think super super important.

Speaker 4 (46:01):
So those metrics and getting clear data from your marketing
agency will help you trust them more.

Speaker 3 (46:08):
I think those things are super important.

Speaker 4 (46:10):
And then also if you have questions, ask them and
expect them to explain to you their strategy, like what
they're doing and why what else trends without strategy, I
would say too, And that goes into kind of what
I just said about discussing strategy with them. Make sure
they're not just posting you to trending audio every day,
and make sure it's actually well thought out.

Speaker 3 (46:31):
I'm not saying don't use trending audios.

Speaker 4 (46:32):
You could use trending audios to sell a product or
a service, or to benefit you or go hand in
hand with your marketing strategy, but it all has to
go together. So yeah, I think those are super important.

Speaker 2 (46:45):
Okay, what about just this kind of came to me
when you're talking what about like boosting reels? And I
know that brings in kind of the paid conversation. It's
all creating like the organic you know, Instagram environment. What
about boosting reels on a localized market? What are your
thoughts on that?

Speaker 4 (47:02):
So if we're talking about just like in not boosting
versus running campaigns through.

Speaker 2 (47:07):
Yeah, I've heard success in it. I've never done it,
but I like, we never did that because we'd actually
run the campaigns. You're like the ad manager. Yeah, I've
heard people have success from it, so I've done.

Speaker 3 (47:18):
Both before I got into aesthetics.

Speaker 4 (47:20):
Actually I did e commerce work for retail brands, like
online retail brands, so close that kind of stuff, selling
like physical products and boosting works more for visibility, whereas
running them through meta and through business manager like an
actual customized campaign works better for conversions. So if you're
just kind of trying to get quick eyes on your brand,

(47:43):
I think it's fine boosted awareness arm, but it's not
necessarily going to be the right people that would actually
go in and book as you can, because you know
how you can get super super gritty when you're like
building out a custom ad campaign and actually working and
building your audience and all of that. You can't do that.
I mean, you can't do that for a boosted post.
But it's not as intense.

Speaker 2 (48:03):
It's not as enhanced. Yeah, it's pretty it's pretty broad.
It's pretty generic.

Speaker 4 (48:06):
It's pretty basic, like you could go in and do
it yourself and you would get the same results probably
as if I did it for you. Now, if we're
running a custom ag campaign in meta, that's totally different
and way better for conversions.

Speaker 2 (48:16):
I think you know what the thing is too, is
when you do a boosted reel. This is for the
audience too. When you do a boosted reel on Instagram,
Apple takes a massive cut on that, Like they make
a ton of money on that. Yeah, and so like
their ad dollars are really like I think it's like
thirty percent of the ad dollars.

Speaker 5 (48:34):
Yeah.

Speaker 3 (48:34):
I have lots of opinions about this.

Speaker 4 (48:37):
I actually think my favorite platform to run ads on
is TikTok. It's not something I'm offering for my clients yet,
but we've kind of been like beta testing it just
with our own stuff and running some free ads for
some of our clients and seeing how to navigate the
landscape and the cost to run ads is so much
less expensive and you get so much larger reach. I

(49:00):
I love it. So if you're still using TikTok, look
into it for sure.

Speaker 2 (49:03):
You get you guys, do organic TikTok as well? Yes,
that's one are the platforms? Oh is it okay? Cool?
I mean, you know for the audience, guys, I just
spun up a TikTok account. It is for from a
marketing background, gay, my gosh, I should be embarrassing that,
but I ran the agency for years and man, it's

(49:24):
just it's a lot so okay, Yeah, and I've heard
a lot of success on the TikTok side, so you
guys like, there you go, there's another platform for you
to go jump on. Yeah, so you're seeing a lot
of engagement there. And I know that doctor Sore out
of Scottsdale has also seen a tremendus amount success, is
what he told me.

Speaker 3 (49:40):
Yeah, I think TikTok is great.

Speaker 4 (49:42):
My only concern about it is, I would say Instagram
and Facebook like meta products first, especially if you do
want those localized followers, like if you're trying to pick
which one to start with, start there, and then TikTok
canertional avenue because TikTok is not as localized.

Speaker 3 (49:58):
It's really good for visibility.

Speaker 4 (50:00):
Now you can make it localized as much as possible
with things like hashtags or location tagging. But overall the
audience is international, like it's huge, so you just never
know really where your stuff's.

Speaker 3 (50:10):
Gonna end up, which so problem was good. It just
depends on it depends on your goals.

Speaker 2 (50:15):
So I love it. Well, thank you so much for
joining and sharing like all the expertise here, it's super insightful.
I really appreciate you talking about the value of investing
in marketing and truly the patient booking, the cost really

(50:36):
of what that looks like. I mean, look, I don't
know what you charge. You know, that's for the audience
and you guys to have a discussion about. But the
fact that the case study, when she reached out to
you and you brought this value to her, she probably
doesn't even know that you did bring it, you know,
lifetime value. I'm just saying, I'll based on those numbers,

(50:56):
is anywhere. I mean maybe two point eight's maybe a
little inflated. I don't know, but I just ran some
quick math there and that's what I come up with,
So you know, I don't think it's going to be
south of two million dollars in value.

Speaker 3 (51:07):
I told her after I ran the case study, I
was like, look at this. Are you where that I
made you this much money? And she was like, I
love that you figured that out because.

Speaker 4 (51:14):
I had genuinely no idea. But she has seen so
much success. She know I has three locations when we
start to on, So it's definitely worked.

Speaker 3 (51:22):
It's cool to see the numbers.

Speaker 2 (51:24):
Love it, Love it well. This has been an amazing conversation
said thank you so much for joining. And if people
want to find you, if they want to connect with you,
if they want to hire you, if they want to
learn about I'm sure you do some sort of analysis, right,
Like they come in, you connect, you have a conversation,
you kind of do an analysis, Like, actually, before we
hang up, talk to me about that really quick. I'm

(51:45):
just curious to know, like what that engagement process looks like?

Speaker 3 (51:47):
Yeah, for when iBook new.

Speaker 2 (51:49):
Clients or yeah, so if I'm interested, I own a practice,
I want to come work with you, or I want
to have a conversation, like what does that look like?
How can I connect with you? And then what is
that I'm sure it's like a sultation or a demo
or something. How does that look like?

Speaker 4 (52:02):
Yeah, so we actually have you submit an application first.

Speaker 3 (52:05):
It's just a Google form.

Speaker 4 (52:06):
So the link is in our instagram bio and you
can find it on our website www. Dot Thelimited Agency
dot co. Our instagram is at the Limited Agency. Also
go to our bio there's a link there and you
just spill out a forum. You tell us a little
bit about you, about your practice, about your goals, your
you know, revenue, profit, all the things, and you apply
to work with us, and we take a look at that,

(52:26):
we dive into your socials and then we all have
a discovery call. We learn about your pain points and
your goals and then we get started from there.

Speaker 2 (52:35):
I love it. I love it. I appreciate it. Thank
you so much. Guys, go follow her, go check her out.
She's got some incredible content. And also she she does
a lot of cool stuff outside the office as well,
so I follow her. She's super cool. In fact, she's
in my area recent and you know, you got to
come back down to the thirty eight area and we'll
hang out.

Speaker 3 (52:55):
Yeah. Absolutely absolutely. We have TikTok too. I'll plug that
in also.

Speaker 4 (53:00):
So same name, the limited agency, and then we also
have a sister agency called Eldest Daughter where it's not
aesthetic medical focus. We focus in e commerce and fashion,
photoshoot production, that kind of thing.

Speaker 2 (53:11):
So amazing.

Speaker 4 (53:12):
Okay, it's connects for you in any way. Follow us
on there too.

Speaker 2 (53:16):
What's the next event you're going to sthetic next? Okay,
got it, that's going to come up quick. My gosh,
this is just flying by. It's already made. Yeah.

Speaker 3 (53:26):
Yeah, we love Aesthetic Next. We do that conference every year.

Speaker 4 (53:28):
We actually have some offerings for attendees of the conference
in speakers at the conference.

Speaker 3 (53:32):
If you do need.

Speaker 4 (53:33):
Someone to follow you around with an iPhone or a
camera and get that on stage content of you that
we spoke about today, we will have our team and
our videographers.

Speaker 3 (53:40):
They're doing that. You just have to pre book with us.

Speaker 4 (53:42):
You can also find more information about that at the
link in our bio in Instagram.

Speaker 3 (53:47):
We'd love to help you out during that week. We're
already going to be there.

Speaker 2 (53:50):
That's huge. That's huge if you guys are going to
Aesthetic Next, like hit her up. I mean, she has
the ability to film me while you're there and get
the credibility and push that back to your ig guys,
like or to your TikTok or whatever channels you want.
Like that credibility right there shows that you are the
real deal. And in fact, when you have credibility of
that caliber from speaking on stage, being at the conference,
like just intermingling and networking with your colleagues, you're gonna

(54:11):
be able to charge more. So if you're looking at
do this revenue, credibility is going to be a key
point to that, So guys, I'll leave it at that.
Thank you so much Lauren Tata for joining me absolutely,
and my biggest ass for you guys, Like all the
content we create, the interviews we have here, my biggest
ass is just share it. Please share the podcast. Like it.

(54:33):
This is just a show to give back, that's all
it's about. And to help build a community and help
build anybody that is looking to effectively run their practice
like a business. That's my biggest ass. So I'll leave
it at that until next time, Happy injecting. Thanks for
tuning in to Medical Millionaire. Every week, we're here to

(54:54):
help you transform your practice into a thriving, profitable venture,
covering everything for marketing and patient bookings to mindset, workflow, automation,
and beyond. Whether you're just starting out, scaling up, optimizing operations,
or planning your exit strategy, this podcast is your go
to resource for success in the medical esthetics industry. It's

(55:17):
time to supercharge your practice and take action today. Share
this episode with a fellow entrepreneur, Rate the show, and
don't forget to click the link in the show notes
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Growth ninety nine dot com slash mm, and make sure
to tune into the next episode, A Medical Millionaire