#167: Yanasthetics Founder Yana Bromberg: Know Your Journey, Honor Your Path, Treat Every Client Like Royalty In The MedSpa World

Cameron is joined by Yana Bromberg, a medical professional who transitioned from urology to aesthetics, and they discuss her unique journey into the aesthetics field, the challenges she faced while opening her own practice, and the importance of building strong relationships with patients. She emphasizes the artistic side of aesthetic treatments and how personal connections with patients enhance their experience. She also discusses the risks of entrepreneurship and the need to focus on personal growth while navigating the business side of aesthetics.

Yana shares her journey in the medical aesthetics field, discussing the balance of patient interactions, the challenges of entrepreneurship, the importance of social media, and the need for continuous learning and networking. She emphasizes the significance of building rapport with patients and the necessity of delegating tasks to focus on what truly matters in her practice. Yana also offers valuable advice for aspiring practitioners, particularly women, on how to navigate the complexities of the aesthetics industry.

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Takeaways:

• Yana's journey into aesthetics was unexpected but fulfilling.
• The transition from urology to aesthetics involved a steep learning curve.
• Aesthetic medicine allows for a more personalized and artistic approach to patient care.
• Building strong relationships with patients is key to retention and success.
• Yana emphasizes the importance of patient experience over sheer volume.
• Opening her own practice was a significant risk but ultimately rewarding.
• Keeping overhead low is a strategic decision for sustainable growth.
• Yana values the connections she builds with her patients, treating them as friends.
• The aesthetic industry can be cutthroat, requiring continuous learning and adaptation.
• Focusing on personal growth and ignoring external noise is crucial for success. Yana prefers to see about 10 patients a day for comfort.
• Patient experience is about building rapport and providing a fun atmosphere.
• Entrepreneurship allows for flexibility and control over one's schedule.
• Burnout in traditional medicine led Yana to pursue her own practice.
• Hiring a social media manager can save time and reduce stress.
• Networking and attending conferences are crucial for staying updated.
• Aesthetic medicine requires a solid foundation in traditional medicine.
• Starting in aesthetics should be gradual, not an immediate leap.
• Not everyone is cut out for entrepreneurship; it's a full-time commitment.
• Work-life balance is essential, and it's okay to seek a different path.

Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"

Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs in
Medspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.

Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.

Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...

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