Cameron is joined by Yana Bromberg, a medical professional who transitioned from urology to aesthetics, and they discuss her unique journey into the aesthetics field, the challenges she faced while opening her own practice, and the importance of building strong relationships with patients. She emphasizes the artistic side of aesthetic treatments and how personal connections with patients enhance their experience. She also discusses the risks of entrepreneurship and the need to focus on personal growth while navigating the business side of aesthetics.
Yana shares her journey in the medical aesthetics field, discussing the balance of patient interactions, the challenges of entrepreneurship, the importance of social media, and the need for continuous learning and networking. She emphasizes the significance of building rapport with patients and the necessity of delegating tasks to focus on what truly matters in her practice. Yana also offers valuable advice for aspiring practitioners, particularly women, on how to navigate the complexities of the aesthetics industry.
Listen In!
Thank you for listening to this episode of Medical Millionaire!
Takeaways:
Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"
Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs in
Medspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.
Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.
Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...
-Marketing
-CRM
-Patient Bookings
-Industry Trends Backed By Data
-EMR's
-Finance
-Sales
-Mindset
-Workflow Automation
-Technology
-Tech Stack
-Patient Retention
Learn how to take your Medical Aesthetics Practice from the following stages....
-Startup
-Growth
-Optimize
-Exit
Inquire Here:
http://get.growth99.com/mm/
Yana shares her journey in the medical aesthetics field, discussing the balance of patient interactions, the challenges of entrepreneurship, the importance of social media, and the need for continuous learning and networking. She emphasizes the significance of building rapport with patients and the necessity of delegating tasks to focus on what truly matters in her practice. Yana also offers valuable advice for aspiring practitioners, particularly women, on how to navigate the complexities of the aesthetics industry.
Listen In!
Thank you for listening to this episode of Medical Millionaire!
Takeaways:
- Yana's journey into aesthetics was unexpected but fulfilling.
- The transition from urology to aesthetics involved a steep learning curve.
- Aesthetic medicine allows for a more personalized and artistic approach to patient care.
- Building strong relationships with patients is key to retention and success.
- Yana emphasizes the importance of patient experience over sheer volume.
- Opening her own practice was a significant risk but ultimately rewarding.
- Keeping overhead low is a strategic decision for sustainable growth.
- Yana values the connections she builds with her patients, treating them as friends.
- The aesthetic industry can be cutthroat, requiring continuous learning and adaptation.
- Focusing on personal growth and ignoring external noise is crucial for success. Yana prefers to see about 10 patients a day for comfort.
- Patient experience is about building rapport and providing a fun atmosphere.
- Entrepreneurship allows for flexibility and control over one's schedule.
- Burnout in traditional medicine led Yana to pursue her own practice.
- Hiring a social media manager can save time and reduce stress.
- Networking and attending conferences are crucial for staying updated.
- Aesthetic medicine requires a solid foundation in traditional medicine.
- Starting in aesthetics should be gradual, not an immediate leap.
- Not everyone is cut out for entrepreneurship; it's a full-time commitment.
- Work-life balance is essential, and it's okay to seek a different path.
Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"
Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs in
Medspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.
Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.
Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...
-Marketing
-CRM
-Patient Bookings
-Industry Trends Backed By Data
-EMR's
-Finance
-Sales
-Mindset
-Workflow Automation
-Technology
-Tech Stack
-Patient Retention
Learn how to take your Medical Aesthetics Practice from the following stages....
-Startup
-Growth
-Optimize
-Exit
Inquire Here:
http://get.growth99.com/mm/
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
You're listening to Medical Millionaire, your podcast for medspot owners,
medical aesthetics, cosmetics and elective wellness entrepreneurs. Each week, we
dive deep into powerful marketing strategies, proven scaling tactics, and
the secrets to attracting high end clients, all while staying
ahead of the latest industry trends. Join us as we
(00:25):
uncover insights from top industry leaders to help you boost revenue,
enhance patient satisfaction, and master the art of marketing your practice.
Hosted by Cameron Hanppill. With over a decade of experience
in the aesthetics industry, Cameron has supported thousands of practices
and providers, working with some of the biggest names, most
well respected brands, and elite industry thought leaders in the field.
(00:46):
If you're ready to level up your practice and become
a true medical millionaire, this is your podcast. Here's your host,
Cameron Handpill.
Speaker 2 (00:57):
Hey, what's up everybody, Cam Henpil Here are your host
for Medical Millionaire. Hey, guys, thank you so much for
taking the time to tune into the podcast. Our goal
is to give incredible value and insight for practice owners.
So if you're looking to open up a medical aesthetics practice,
or you have one and you're looking to scale every
single one of these episodes that we bring to you
(01:17):
there to help you take your practice to the next level.
So I have an amazing guest on today, guys. She's
out of South Florida. She's been an aesthetics for many years.
She has an incredible journey, credible story, and I want
to welcome Janna Bromberg to the show. Yanna, what's up?
Speaker 3 (01:37):
How are you.
Speaker 2 (01:39):
Doing so good? I know that we've been trying to
get this book for quite some time. You're super busy.
Speaker 4 (01:43):
Yes, thank you for having me finally.
Speaker 2 (01:47):
Tell us about your journey when we were talking offline.
You have an incredible story. The audience needs to hear it.
It needs to hear exactly how you are, where you are,
where you're heading, but most importantly, what keeps you going
in aesthetics right? What keeps you driven? What keeps you going?
And I really just tell us about the whole journey.
Speaker 4 (02:09):
Oh boy, where do I start? Okay?
Speaker 5 (02:13):
So I always knew I wanted to practice medicine, right,
So I went to PA school from New York, trow
School of Health Sciences, and when I graduated, I just
you know, took the first job available. I was a
hospitalist at stant Island University Hospital and then I got pregnant,
(02:35):
had a baby, and I got a random text from
a recruiter saying they're looking for someone to start working
like a blogdown from home. They needed Russian speaking and
like fit right in. I was like, perfect, let's go.
Speaker 4 (02:47):
So when I started working there, it turned out.
Speaker 5 (02:50):
It was actually a urology office specializing in sexual medicine
to start storm replacement therapy, rectile dysfunction, things of that nature.
So this was like.
Speaker 4 (03:00):
Totally out of the blue. I had no idea what
I was doing, but whatever.
Speaker 5 (03:05):
The physician who I was working with at that time,
so he is, he's great, a little bit impulsive, he's
a he's a.
Speaker 4 (03:17):
Guy at her let's put it that way.
Speaker 5 (03:19):
Like whatever he thinks of, he does it, and he
does it right now. So one day I came to work,
just an average day, and he just said, you know what,
we're not doing this anymore.
Speaker 4 (03:29):
We're going to be a METSPA. And it was just
like what how do we go.
Speaker 5 (03:33):
From like looking at male genitals all day to jaxis?
Speaker 2 (03:37):
You know?
Speaker 4 (03:38):
It was just like how are we doing this.
Speaker 5 (03:40):
Aesthetics was never something that I aspired to do, so
it just kind of fell into my lap.
Speaker 4 (03:48):
He sent me to all these trainings, he.
Speaker 5 (03:52):
Bought every laser there was, and literally, within a few
weeks we transformed from being a urology practice to MEDSPA
and so thank you.
Speaker 3 (04:03):
Wow.
Speaker 5 (04:05):
But that's how I got into the field, and that
was about seven or eight years ago.
Speaker 2 (04:11):
Good, So let's talk about that for a second, because
everybody I have on here has a very unique story
of how they got into aesthetics, right, and I do
as well. And I was like very random, had a
buddy that bought a practice years ago needed help marketing it.
I come from that background business process, automation, marketing, so
(04:31):
I got in through an interesting way as well. But
hold on, I heard you say you went from literally
urology to a couple of weeks later like, we're not
doing this anymore, We're going to aesthetics. This interesting entrepreneur
that you work with sounds like a guy that makes decisions,
sees a vision, goes for it, invested a tremendous amount
(04:53):
of cash and capital, and all of a sudden, you
guys became a met spot and that was just like,
I mean, day you're, you know, doing eurology, the next
day you're an aesthetics.
Speaker 3 (05:03):
So talk to us about that. Was that hard for you?
Was it easy? Was it fun? Did you have no
idea where you were going? Was it? Could you take
them serious? Like I'm I mean any questions?
Speaker 5 (05:12):
At first, definitely was not taking it seriously. I thought,
you know, when you're coming from like you're thinking about medicine,
you don't exactly think of aesthetics, right, And things changed
a lot over the last decade, I would say, but
back then.
Speaker 4 (05:27):
I was really into you know, just I don't know.
Speaker 5 (05:31):
I thought I envisioned myself working in a hospital and
the rest of my life, you know. And so when
we started with the leasers, I was like, I almost
felt like what am I doing here? Like are you
sure that you know I'm the right person for the job.
But then as I learned more about it, and I
started going to all of these trainings and advanced trainings
and the amount of knowledge you really need.
Speaker 4 (05:52):
It really is an art, it became fun and I
loved it. And it's just it's not it's not doesn't
feel like work.
Speaker 5 (06:02):
It's it's something that I love doing and I I
don't know, it's just it's been amazing.
Speaker 4 (06:07):
The whole journey has been amazing. But yeah, definitely a
learning curve going from just doing you know, you're being a.
Speaker 5 (06:13):
Hospitalist or whatever, or focusing on one specialty and then
going into aesthetics.
Speaker 4 (06:17):
It's very different, but I wouldn't.
Speaker 2 (06:20):
Change so you you okay, So a big part of
your why and maybe purpose of keeping you know, going,
because I know that days can be challenging, days can
be could be difficult. But it sounds like the patient
journey from let's call it urology. I would call that
like clinical probably you know, insurance, base pay, probably the
(06:44):
very similar like day to day objectives that you would do, right,
you kind of anticipate what your day is going to
look like, patient experience, those types of things. So moving
into the aesthetics space and you kind of being like
this was thrown on your plate, on your lap, if
you will figure it out, and then you went to
the training. Are you saying that you love that process
(07:04):
now of connecting with the patient, the patient journey, seeing
the outcome and looking at it through an artistic lens.
Speaker 4 (07:11):
Yeah, for sure.
Speaker 5 (07:12):
It's so satisfying because you do get to put a
little bit more of a spin.
Speaker 4 (07:18):
On treatments.
Speaker 5 (07:19):
I guess, you know, there's like the art behind it.
You get to personalize things more. When you're doing let's
say basic youurology. You know you're treating prostate cancer, kidney cancer.
There's there's more or less kind of like a protocol
or an algorithm we follow.
Speaker 4 (07:34):
We don't. We don't dictate the treatments.
Speaker 5 (07:36):
You know, of the you know, other institutions tell us
what what's the right thing to do.
Speaker 4 (07:41):
Step by step, you're looking at someone's.
Speaker 5 (07:44):
Face and you can you know, you see how they move,
you know the dynamic of the muscles and everything.
Speaker 4 (07:50):
You can.
Speaker 5 (07:51):
You can personalize the treatment. You can discuss it with
the patient of like what are you looking for and
what are your goals? And then based on that you
can already individuals instead of having like this this like
I don't know, I don't want to call eurology mundane,
because there's a there's a place where it totally get it.
Speaker 3 (08:10):
Hopefully I never have to go to one.
Speaker 2 (08:13):
But like what you're saying is there's a protocol, right
like some of these clinical based strict you know, Uh,
environments come from the top down. Here's the protocol, here's
the procedure, here's what you do when this takes place.
Moving into aesthetics, you kind of get to there's a protocol, right,
But there's also like the artistic component, the evolve of
(08:33):
aesthetics and wellness that's coming into one looking at somebody
from an artistic lens of saying, you know what, I
think that we should use this product. I think that
we should look at this area, focus on this treatment.
Speaker 3 (08:44):
Is that what you're saying.
Speaker 5 (08:45):
Absolutely, we have so many products, we have so many,
so many techniques we can choose from.
Speaker 4 (08:52):
And that's what makes it really fun for.
Speaker 5 (08:54):
Me is no like I specialize on lips, right, Like
people know me for clip filler.
Speaker 4 (08:59):
I love to doing the filler.
Speaker 5 (09:00):
And one of the reasons I love doing live filler
is because no set of lips are the same, Like
everyone has a different shape, of different tissue density, and
it's like with every person, I can choose a different
filler to use.
Speaker 4 (09:12):
I can change my technique up and I love that.
Speaker 5 (09:16):
I love being able to have that like artistic side
and incorporate that into aesthetic medicine because at the end
of the day. We're still practicing medicine. You know, these
products are still medication. So yeah, it's fun.
Speaker 3 (09:29):
Have you always had an artistic side of you?
Speaker 5 (09:32):
But I showed you my drawings from like elementary and junior,
how you would love?
Speaker 4 (09:36):
No, I'm not very good.
Speaker 5 (09:39):
I'm not very good, even like for my kids when
they have a project, I let Dad do the drawings
and everything. So I never considered myself artistic. But I
love beauty. I love you know, I love a natural look.
So I feel like I get to I get to
give that to my patients at.
Speaker 4 (09:59):
Least, you know, And.
Speaker 2 (10:02):
Well, I mean, shoot, I've seen your work here before
and afters are amazing. I mean, you guys just got
to go check out her instagrams. It's top notch. She
definitely puts her heart and cylinder her work, and you
can see that her patients absolutely love it. And I
know that she has an amazing reputation and also an
amazing retention base, meaning her patients continue to go back
to her. Right her and I were talking offline, and
(10:24):
she's been able to build a really loyal practice, and
I think, you know, that's a big part of what
the industry is really missing. We're always focused on new
patient acquisition, which very important. You have to have patients
coming in the door. You have to market, you have
to be creative. I mean, shoot, being a practice owner
and focusing on marketing, it's a serious job. There's a
(10:46):
lot to do with all the platforms and channels. But
I really truly think where you know the practice owners
and hang with me for a sec. Guys, where you
need to really focus your efforts is patient retention, outcome,
patient experience. Because they come see you, they like the result,
they like who you are. They're coming back. They're coming back.
(11:07):
They're telling their friends, they're telling their family, they're telling
their colleagues. They're going to come back and see you,
versus you having to go spend the time and money
to acquire another patient just so that another patient leaves
you and go somewhere else because they're not getting the
results they're looking for. So that is one of the
things that she's done incredibly well. And I want to
pull back a little bit because you talking about urology
(11:29):
and you being in this clinical environment you've been in asstic.
She said seven or eight years now, right that when
you're in urology that was in Brooklyn, if I remember, right,
you're in New York.
Speaker 4 (11:42):
Yeah, I was in Brooklyn. Okay, that's why I started.
Speaker 2 (11:45):
Okay, you made this journey down to Miami, down to
South Florida. That's where we're talking to you today. I
want to know, and I know the audience wants to know,
because I talked to a ton of practice owners that
come from that type of background, not necessarily urology, but
hospital clinical working at another practice. Talk to us about
(12:05):
that journey, like there had to be some scary moments, right,
there had to be a tremendous amount of adversity. Talk
to us about that journey when you came in, you
open up your practice, curious to know that story.
Speaker 5 (12:21):
So coming from New York, I mean I always knew
I wanted to live in Miami. It was just like
since I was a child and I visited here, I
loved it. So it was another like just random recruiter
reaching out to me.
Speaker 4 (12:35):
I don't know what's with these recruiters. They just reach
out to you.
Speaker 5 (12:40):
In each time they said that they needed a PA
in South Florida doing urology with a sub specialty of
sexual medicine.
Speaker 4 (12:50):
That's what I was doing there, so I was like.
Speaker 5 (12:52):
Okay, I mean I can do that, and this can
kind of open up the path to me moving down south.
Speaker 4 (12:58):
So I moved.
Speaker 5 (13:00):
I accepted a position also the same thing, so I
was a urologist, and then he did some wellness and
then you know, I told him that I don't want
to lose my aesthetic touch, like I still want to
do a little bit of aesthetics. So while I was
working full time doing urology and sexual medicine, I was
(13:20):
still practicing aesthetics on the side. So like I would
work night to five and then like see clients six
to nine, open up weekends, et cetera.
Speaker 4 (13:29):
And then eventually it just became way too much.
Speaker 5 (13:31):
So I have two kids, you know, I couldn't be
working two full time jobs. And my aesthetics practice finally
started to grow so much so that I could say, okay,
let's just do aesthetics. Let's open up our own office.
So I did that June of twenty twenty three, so
two years ago I formed the on aesthetics at LLC.
(13:55):
So it was an office. It was kind of like
a sweet where my eyelash tech you know, she was
doing lishes. We had nails, and then I had this little.
Speaker 4 (14:05):
Room where I was seeing.
Speaker 5 (14:06):
My patients, still working full time at the urology office,
but now I have my own office where I'm seeing
patients after hours. I quit my urology job October of
twenty twenty four, so this was.
Speaker 4 (14:22):
Just this past year. I went all in to the sex.
Speaker 5 (14:26):
It was the scariest moment in my life when I
was leaving. You know, I was the other Bromi flowers
and everything, but I was crying. And I wasn't crying
because I was so sad to leave.
Speaker 4 (14:35):
I was crying because I was just scared. I was terrifying.
Speaker 5 (14:38):
You know, you go from having health insurance and all
these benefits and knowing that every two weeks you get
a certain paycheck that's going to cover you know, X,
y Z, And now all of a sudden, I'm like, well,
what if the summer months are really slow, you know,
or what if people don't come hute to me anymore?
Speaker 4 (14:54):
Or like what happens? You know, how am I going
to do this?
Speaker 5 (14:56):
And it was really really scary, But it's like a plan,
you know, you water it, it's.
Speaker 4 (15:02):
Going to grow.
Speaker 5 (15:03):
So now I had so much more time to focus
on building my brand and building my client base. I
got like a social media manager who was working on
my social media. So I mean, it was the best
thing I've done. I always say I wish I did
it sooner. I was so glad to do it because,
like you know me, I don't take risks. I hate
(15:26):
taking risks. I like you yes, like I don't gamble.
I like I need to know exactly how much I'm getting,
how much I'm making, how much having my bank, etc.
Speaker 4 (15:38):
So this was a really.
Speaker 5 (15:41):
Scary stuff for me, but I would do it all
over again a million times.
Speaker 2 (15:46):
You know, whether you realize it or not, it's one
of the best moves you've made. So I've seen the
opposite of it, and I've seen practice owners see their
dreams away from them where they hear of this beautiful
world of medical aesthetics, medspa shoot, medi spa back in
(16:08):
the day.
Speaker 3 (16:09):
Can't you believe I just said that.
Speaker 2 (16:10):
But you know, it's so vanity driven through social media
is so attractive, and I think that there's this this
stigmat there still that's like you see it on Instagram.
It looks sexy, it looks attractive. By the way, there's
a lot of money in it, and I feel like
there's people that are getting into this specialty. They are
(16:30):
putting their lives on the line, mortgaging their houses, getting loans,
they unsophisticated loans, let's say investment money from outside capital,
whatever it is, friends and family money. They buy the
expensive laser, they do the expensive build out, They overspent
on inventory, and they go into this thinking it's just
(16:52):
going to print money and put so much cash up
front that unfortunately they realize that, wow, you don't have
any patients yet. Right, And on this podcast, I've interviewed
so many practice owners at this point and guys, there
is a theme And yeah, there truly is a theme
(17:14):
through success, and it's really just you focusing on your journey,
you taking risk as you see fit for yourself. Right,
Very like you looking at this in the in the
way of saying, hey, look when I'm ready to do it,
I'm ready to do it. But you had a patient
base in a way, you had, you had background in
a way, right, you had you had the eurology, then
(17:37):
you have the aesthetics up in New York. You moved
down to Miami, you built the aesthetics practice within that facility. Right,
So not only you learned, you figured out how to
use device's treatments, all that stuff. You learn the business
in a way, and you had a base of patients, right,
and then you go open up your own brand shoe guys,
this was less than a year ago that she's had
(17:59):
her own practice, less than a year. She's been doing
it for eight Okay. That's the difference is she knew
how to take calculated risks that was right for her,
that felt good for her. And even when she left,
she said that she cried because she's scared. Right, and
that's warranted, one hundred percent warranted risky. And you have
(18:22):
like so much courage. I love that you go out,
you build your brand, you build your thing, patients follow you.
I bet you started making income month one guarantee.
Speaker 5 (18:31):
It so like just to speak on that, you have
to There were days, you know, you have to block
out all the noise, right, there's a lot of noise.
Speaker 4 (18:41):
Everyone's like, well, how are you going to do well?
How much are you actually making? Well? What are you? You know,
what do your books say? And I don't know, I
mean I don't like I've.
Speaker 5 (18:49):
Never owned a business, you know, I never consider myself
a business owner. So when people said, well, what's your
business plan, I was like, what does that mean? I
had no idea. And it was like, every single day
I had to learn something.
Speaker 3 (19:02):
You know.
Speaker 5 (19:02):
It's not just you know, standing there with a pair
of gloves on and a syringe and injecting people. I
had to actually learn the business side of things. And
I'm still learning, like, you know, every every week there's
something you know that I have to google or ask
CHIGPT or ask my colleagues. It's a really cutthroat industry
(19:24):
in the sense that not a lot of people really
want to help, okay, and the ones that do, you
have to pay them to help.
Speaker 4 (19:33):
Do you see what I'm saying.
Speaker 5 (19:34):
So one of my biggest challenges was, especially being new
in Florida. I didn't have a mentor that was going
to guide me on how to do this.
Speaker 4 (19:44):
I just I did it on my own, you know.
Speaker 1 (19:47):
And so.
Speaker 5 (19:48):
When people when you start you know, googling and joining
all of these like aesthetic provider groups, you know, people
start talking about numbers and you're like, oh my god,
like I don't.
Speaker 4 (19:58):
Make that much.
Speaker 5 (20:00):
It can be very unmotivating, and you know, you feel
like you're not good enough for something. I kept my
overhead super super low. I still don't own a laser.
I still don't own a device. I have a microneedling machine,
which is affordable, but I do not I'm not ready
to go and invest hundreds of thousands of dollars into
(20:21):
a device that I'm not sure I can sell.
Speaker 3 (20:24):
Yet a client base.
Speaker 5 (20:27):
And until I know I can, I'm not doing it
because why would I want to go, you know, into
negatives to myself, Like I rather a pocket that money
and live a better.
Speaker 4 (20:35):
Life for my family.
Speaker 5 (20:38):
So I'm comfortable where I am doing what I'm doing,
and people are constantly like I've you know, I have friends,
even very close friends, and said, let me invest my
money into your practice, like take my money, go buy
what you need to grow your met smile. Let's get
you a store front, Let's get you this and this,
And I was like.
Speaker 4 (20:56):
No, I don't want it.
Speaker 5 (20:58):
I don't want to have to explain myself to anybody
of why am I not meeting the numbers if that happens,
you know, or why can't I pay back like I
need to again, Like don't want to take risks. I
just want to take it day by day, and I'm
sure one day I will get to that point.
Speaker 4 (21:16):
But I'm not rushing in because I'm canceling out the noise.
You know.
Speaker 5 (21:19):
Everyone's telling me, oh, well, but you have to scale,
and you have to do this to scale, And I'm like,
I'll get there, I'll get there.
Speaker 2 (21:26):
Yeah, good time, Good for you. I mean, you know
how hard it is, the block of the noise. You're
You're constantly getting advice from sophisticated entrepreneurs and probably non sophisticated.
Like you don't have to call out any names, but
I'm curious if any all this advice that you've received
you mentioned, you know, friends, whatever, has any of it
(21:48):
been from someone that has not opened a business or
somebody that doesn't have a practice.
Speaker 5 (21:54):
Yes, yes, there's a lot of people that they have
no idea what this industry looks like, but they are giving.
Speaker 3 (22:04):
Their They got all the answers.
Speaker 2 (22:05):
Yeah, they get all the answers, right, Yeah, you know,
and that's so true for so many entrepreneurs, whether you're
in aesthetics or outside. Right, Like, I'm a real estate guy.
I own quite a few rentals and I've been buying
real estate for shoot, fourteen years. Man, that kind of
ages me. I promise I'm not that old, but I
(22:30):
will have people that come to me still. Family members
are like, hey, oh, you know that's risky business. What
if you know the tenant doesn't pay or what if
you know? Like, wow, it seems like a lot, a
lot to do, and it's mostly from people that have
never done it. People that haven't done I'm like, why
are you giving me advice of something that you actually
(22:50):
have never done or you're trying to guide me or
tell me the downside of the risk, the upside whatever
it is on something that you've never done when I've
actually been doing this for like fourteen years. Like, I'm
just gonna stump you, right. So I think it's interesting
because everybody wants to I think the intent is good, right,
I think the truly is like the intent is good.
Maybe sometime there's jealousy or whatever, but when it comes
(23:14):
to owning your business, and this is for the audience, guys,
you need to focus on you. You need to focus
on what makes sense for you because it could be
one wrong move from some It's just like from somebody
that is not well educated in the craft, in the industry,
understanding your journey, understanding where you are. Right and to
(23:34):
her point, maybe somebody wants to give you money.
Speaker 3 (23:36):
Cool.
Speaker 2 (23:37):
That can sound attractive on the surface, but then maybe
you have to answer to them because if someone gives
you money as an investment, they're gonna want to return.
That's how it goes, right. And so what you just
said is like, I don't want to be accountable and
responsible to you. I want to be accountable and responsible
to myself. So I'm going to focus on my journey.
And what you're saying, Yanna is it's it's I love
(23:57):
hearing this because most people, they will take the bad advice.
They will listen to the noise. They will look at
social media and say, well, she's here, I should be there,
maybe I should post this because she posted that. Right,
And you've done a phenomenal job, no joke of focusing
on your success, your journey, who you are, and you know,
(24:21):
being in this and having it for a year, like
you don't know what's going to come in the next
year or two, right, But if you continue to focus
on every day, you're making progress and you know that, right.
And so as you are focusing on you said you're
an expert in lips and filler. You haven't bought a device,
which I think is super wise because you're just getting
better at your craft.
Speaker 3 (24:40):
You know you are.
Speaker 2 (24:41):
Your patients love you as you focus on that niche
let's call it. You're known for lips and filler, right,
and your business will evolve in scale. And you know
that what do they love most about coming to see you?
Because there's something special there and I want to know
what it is.
Speaker 4 (24:59):
My patients are friends, you know, That's how That's kind
of how I designed it. Even my suite, it's like
you come over my house.
Speaker 5 (25:07):
You know, it's not just coming in and you know,
it's like mundane paperwork and you know, let's.
Speaker 4 (25:12):
Just get to it.
Speaker 5 (25:13):
We talk about life, like you know, I I know
a little bit about all my patients.
Speaker 4 (25:20):
Like I set enough time to dedicate to each patient
to get to.
Speaker 5 (25:24):
Know them, which is very different from you know a
lot of med spas where it's almost like a DMV,
like one after the other.
Speaker 3 (25:35):
You know, let's go, what's your ticket number? You know.
Speaker 5 (25:39):
So, yeah, maybe I'm not seeing as many patients per
day because of just time constraints, but that's how I'm
retaining those patients, you know. So I love being able
to connect with my patients. I do, you know the
whole even on social media. I do these outfit of
the day posts, right, And the way that came about
(26:01):
was because I love dressing up to work. I would
wear scrubs for so long, like I could not wait
to finally be able to like my heels and put
on something cute and do my makeup.
Speaker 4 (26:12):
And so every time I fatih, You're like, oh, where
did you get this? Where did you get that? You know?
Can you send me a link? So that's how I
came about.
Speaker 5 (26:19):
I started doing this outfit of the day posts and
I get so much feedback on it. I get more
feedback on those than I do on before and afters,
So I know. So, but that's what I mean, Like,
you just have to know your demographic. Most of my clients,
I would say, are my age, which is so good
because we're aging together. So I'll get like a text
(26:40):
from a client on like a Sunday morning of like
a selfie of her like no makeup, fresh eye shower,
like yeah, I know what is happening? Why are we
getting these shadows here? And I'm like, yeah, our faces
are falling. I mean, you know, welcome to your mid thirties.
Speaker 4 (26:53):
I'm there with you. I feel the same way, you know.
Speaker 5 (26:56):
So we laugh together and we'll be like, well what
are you doing, And I'm like, well, I started doing sculpture,
you know, and they're like, all right, book me in.
Speaker 4 (27:03):
I want to start too. So that's what i mean.
Speaker 5 (27:05):
Like, we're more friends than like, you know, very strict
provider and client relationship.
Speaker 2 (27:12):
So you build raport with them. You know who they are,
They're aging with you. You know, you're demographic, you have
a niche, you focus on that niche. You connect with
your patients in the sense of these are my friends,
these are my these are my people.
Speaker 3 (27:28):
I mean, shoot, and what a job.
Speaker 1 (27:39):
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the show.
Speaker 2 (29:02):
So you basically get a dress up, get cute, put
on a great outfit, show you your girlfriends what's going on,
go to work, chalk it up, deliver a result, and
then get home to your family.
Speaker 3 (29:12):
I mean that sounds like a pretty damn fun day.
Speaker 4 (29:14):
It's fun.
Speaker 3 (29:17):
Does it feel like work?
Speaker 4 (29:19):
No?
Speaker 3 (29:19):
No, it doesn't feel like work.
Speaker 5 (29:21):
I love mondays because I mean I work weekends too.
I do work Saturdays. I don't even open a month.
I was just opened this Sunday. It was posting because
she should realize she forgot to do sculpture and she's
leaving for the summer to Europe. So I mean I
accommodate for sure. That's another thing, like you have to
be accommodating when you have your own business, if you're
a sole provider, that's another way that you retain your clients.
Speaker 4 (29:44):
But weekends are hard. I have two kids.
Speaker 5 (29:49):
They drive me crazy, and so when I come to
work on Monday, it's not like, oh, here we go
on Monday.
Speaker 4 (29:55):
I'm like, yes, I get out of the house. I
get to speak to adults. You know, it's not work.
Speaker 5 (30:01):
It's I'm just hanging out with my friends and I
happen to, you know, enhance their features.
Speaker 3 (30:09):
How many, ok, shoot, how many friends will you see today?
Speaker 4 (30:12):
I try to keep it at about ten. That's like
where I feel comfortable. I try to do about ten.
Speaker 5 (30:18):
There have been days where it's significantly less, some days
there's more. But I feel like ten is my golden
number where I'm not overly tired, I'm not emotionally drained
from having to interact with so many people.
Speaker 3 (30:32):
But that's your comfort scre season is also.
Speaker 5 (30:37):
Very different, you know, Like winters are usually very busy
before the holidays, so I'll open up my schedule way
more around that time. Summers tend to be a little
bit slower. People are traveling at you know, stay out
of the sun.
Speaker 4 (30:53):
So that's fine too.
Speaker 3 (30:57):
So okay, and I love it.
Speaker 2 (30:59):
So ten comfort zone and what I'm hearing, guys, and
just to try to, you know, reiterate this is she
has a niche. She's focused. She's focused on the patient experience.
She builds rapport documents. The rapport picks up on that
conversation when you left off, like when they rebook, are
they coming back? How often are they coming back?
Speaker 5 (31:19):
It depends what we're doing. But generally I see my
patients like every three to four months.
Speaker 2 (31:24):
Every three to four months, okay, and you pick up
that rapport they're aging obviously you give them the advice
on the aesthetic side, you guys picked back up. I
bet they'd love to come see you too, because they
get to have an awesome conversation, right, and so it's
almost like seeing their therapists. Well at the same time,
you know, making me look younger and pretty, and you know,
just just having a fun overall experience. And I think
like that's what people are buying, guys. They are not
(31:46):
buying another syringe. They are buying, like, look, get me
out of my day to day. Maybe I don't get
to have a fun job like Yanna does every day.
And I'm in the financial space right I'm a burnout
real estate agent or I'm a stay at home mom
or whatever it is, like, holy shit, i have an
appointment coming up with They look forward to that meeting.
(32:09):
They look forward to it. They know that they're going
to get an injection of confidence, have a great conversation, right,
and they're probably going to learn something new about aesthetics.
If you're not teaching them something new about new treatment technique,
you know, in the industry, whatever you should, because they
want to look at you as an expert. And then
(32:30):
they're going to automatically want to rebook because they had fun,
like they enjoyed it. If you have fun somewhere, you're
going back. That's just how it is, right, and then
imagine all the benefits on top of that. So question
for you, one of the biggest challenges you face, Like
(32:51):
early on, I'm sure was taking that leap right when
you took that leap to open up that pri what
gave you the the courage? Like there there was this
final moment You're like, I'm doing it.
Speaker 3 (33:06):
I'm going walk us through that because that's hard to do.
Speaker 4 (33:11):
Yeah, it's hard. I think it's just like burnout more
than anything else.
Speaker 5 (33:18):
From your traditional medicine.
Speaker 4 (33:22):
I was working a lot.
Speaker 5 (33:23):
I felt like I was undervalued, underpaid.
Speaker 4 (33:29):
I was.
Speaker 5 (33:30):
Medicine changed so much again over the last decade or two.
You know, we're being dictated. You know, the insurance companies
dictate what we do and how we do it. I
hate being controlled.
Speaker 1 (33:46):
It's like.
Speaker 3 (33:48):
You're entrepreneur, having a superior that I have to answer to.
Speaker 5 (33:54):
I hate having to explain things of what.
Speaker 4 (33:58):
I'm why I'm doing what I'm doing.
Speaker 5 (34:02):
You know, I was sitting on the phones all day
with insurance companies, you know, doing like pills and just
getting prior authorizations on tests that I'm morning and I'm like,
why do you need to know why I'm ordering it.
I'm ordering it because I have a license to do.
So this is what I've been taught I've studied venicine
long enough, I practiced it, you know, this is why
I'm getting it.
Speaker 4 (34:22):
But you know, it's all at the.
Speaker 2 (34:24):
End of the day, it's all about money protocols, right,
money protocols process.
Speaker 4 (34:28):
So I was just tired of that.
Speaker 5 (34:31):
And then yeah, I was tired of you know again
just you know, you have a boss, which it works
for some people.
Speaker 4 (34:39):
I mean there's definitely pros and cons to working for somebody.
Speaker 5 (34:42):
And owning your own business, right, so there's headaches in
both scenarios. But for me, it was just like even
you know, having like kids, right, I have two kids,
and they get sick all the time, but that's just
what kids do apparently, So having to ask for time
off because my kid has a fever was driving me crazy,
(35:05):
like and I'm feeling really guilty about it too, Like
you know, I hated that. I hated that so much
that I couldn't make it to my son's soccer game.
And I was like, you know what, the only way
that I'm going to be able to live the life
I want is if I created and I had to
create my own.
Speaker 4 (35:25):
Perfect job, you know.
Speaker 5 (35:27):
And so my perfect job is I get to make
my own schedule. I don't have to ask anyone for
permission to go to a recital. I see as many
patients as I want. So if that day, I, you know, like,
I don't want to see ten patients, so I.
Speaker 4 (35:42):
Won't see ten patients, you know.
Speaker 5 (35:44):
So that's the beauty of entrepreneurship is that you get
to control what you do and how you do it.
Speaker 4 (35:52):
And that's what I have.
Speaker 5 (35:54):
Longed for for so so long, you know, And I
worked to the point that I was able to do that.
Speaker 3 (36:00):
Grateful the upside risk.
Speaker 2 (36:04):
Outperformed the stagnant stay of security. Basically, right, You're like, hey,
I can stay here, I could be on the phone
with the insurance company and answer all their boring asked
questions that they know the answer to. I know the
answer to. It's just protocol, let's call it. Or I
can leave, I can you can always go back, always
(36:27):
go back. Hey, if this fails, I can go back.
Speaker 1 (36:28):
Whatever.
Speaker 2 (36:30):
But you got sick of it, sounds like right, you
got sick of it. You wanted to build your own job,
you wanted to build your own lifestyle, which, man, that
takes so much resilience and tenacity, Like, really, kudos to you.
It's just not easy. Being an entrepreneur is not easy stuff.
I have two kids myself. I totally get it. Look
and you know, just some advice for practice owners out there.
(36:51):
If you have providers, let them like in front desk staff,
all that stuff. Let them enjoy their lifestyle, like they
will respect that forever. Give them the freedom to like
take care of their family, go to the resite of
the soccer games, stay home, Shit happens, life happens. And
I was actually listening to a podcast earlier, Oh my oh.
(37:16):
It was Dana White, the UFC guy, and he was
talking about this exact thing. He goes, you know how
many people leave other companies because they're locked in a
box and they don't have the ability to have freedom
with inside the company, like if to go to.
Speaker 3 (37:28):
The kid stuff.
Speaker 2 (37:29):
He's like, if you have a kid's event at the UFC.
And I know this is a little off topic, but
it kind of goes back to what you're saying, you're
required to go to it. And he's like, that culture
shift has changed our entire foundation and people want to
work with us versus us putting them in a box.
Speaker 3 (37:49):
You know.
Speaker 2 (37:49):
So that's just some advice for practice owners and business
owners at are tuning in. But for what you said,
You're like, you know what, this isn't gonna work. I'm
gonna go build MYLA lifestyle and I got the whereas
you do it. So guys, it's not easy, and I
think like you have to take the jump, the leap,
the leap of faith, believe in yourself. Like, one thing
that's always worked for me is I've bet on myself,
(38:10):
and I know Joanna's in the same she bet on
herself and it's obviously working out. So pivoting just for
a second, right, looking back, is there a decision that
you made, like maybe one that felt risky, unconventional, something
that ended up transforming your business. So as you opened
(38:31):
day one going into ninety days, one hundred and twenty days,
six months, was there one thing that you saw early
on that kind of stands out that you're like, Okay,
I absolutely have.
Speaker 3 (38:42):
To do this.
Speaker 2 (38:44):
To shift or to I don't necessarily want to use
the word scale, but adopt and make it more proficient
of the practice.
Speaker 5 (38:52):
Definitely hiring a social media manager, it's okay, full time job.
Like for me, that was really difficult because I can
take all the content photos while I'm seeing the patients,
et cetera. But it was like taking away from my
time at home after hours at night, where I had
to actually put the images together and maybe ready before
(39:15):
and afters, hashtags all of this.
Speaker 4 (39:18):
Like that's a.
Speaker 5 (39:20):
Whole like different field that no one trains you in,
you know, Like I'm you know, generation of like Facebook,
Myspacegram and now now all of a sudden, everyone's like,
you gotta do TikTok, and I'm so overwhelmed. I'm like
(39:41):
tiktoking in front of the camera. So it's just there's
so much to social media. But realistically, like you have
to do social media nowadays, you know, it's you have to.
Speaker 4 (39:58):
There's no other way around it.
Speaker 5 (40:00):
And believe it or not, my social media looks great,
but I die a little bit inside every time I
post myself doing a real I hate doing it. I'm
so uncomfortable in front of the camera. I don't enjoy
doing it. So getting a social media manager she is
so amazing. I just give her the content, you know,
(40:23):
sometimes she comes to my office, shows you the content,
and she does everything.
Speaker 4 (40:26):
And now I have so much more time to focus
on other things.
Speaker 5 (40:30):
And it's just you know, it took a whole weight
off my shoulders and I definitely recommend it. And it
took me a long time to agree to having someone
manage my social media because again, control freak. I was
so like, I was like, no, I can do everything
on my own. I don't want anyone touching it. You
don't know my style, you don't know what I like.
And so yeah, sometimes I probably drive her crazy because
(40:53):
you know, I'm like, oh, can we just fix this
little thing? Or I don't like this word, you know,
But I love her because she still lets me, you know,
a lot of input from my end coming in for her.
She takes into consideration. She changes things up for me.
But I recommend everyone have a social media matter.
Speaker 4 (41:11):
It was worth that. I'm hundred.
Speaker 2 (41:13):
So that was probably something that you held onto for
a while, didn't want to delegate, and finally took the
leap of faith, and that probably that saved you time.
So you bought some time back. Yeah, right, you still
have some control. Get to put your aesthetic appeal on
it if you will, But now you have a resource
that you can delegate that to focus on your next patient,
your journey, business, maybe time back with your kids, family,
(41:37):
whatever it is, which I think is super super important,
And you made a point that you should have done
it sooner.
Speaker 3 (41:43):
I would agree with.
Speaker 2 (41:43):
You on that because a lot of times guys, as
business owners and entrepreneurs, we like control. That's all of
our personality. Like literally, if you've opened up a business,
you like control. You like to be in charge, you
like to be you know, the in and of your
domain if you will. But if you don't start to
realize that, delegating activities like administrative work, if you do
(42:08):
that earlier, then later, because you will buy your time back, right.
And I know it's hard, it's hard to pass control
to someone else because you're never going to trust them
as much as you trust yourself.
Speaker 3 (42:21):
Right, And so I agree with you there.
Speaker 2 (42:23):
And then you made another really good point that was
every time you post something, you die a little bit inside.
I think, like, you're so honest, Like I love how
honest you are, because I think a lot of us
feel the same way. It's almost like, oh is this
even me? Like why am I posting this shit? I
feel that way. Honestly.
Speaker 3 (42:41):
It's a job. It's kind of a task. It's a job.
Speaker 2 (42:44):
You have to get it done. And that the power
of social media is it gives you the ability to
connect with people throughout the world with the click of
a post, and people can see your work, they can
see your personality, they can see who you are, and
they can connect with you and and ultimately, if you're
practice owner, they'll book you and and then you become
(43:06):
I bet people that you've met through social media you
never thought you would and now they're your friends, are
your are your clients?
Speaker 1 (43:12):
Right?
Speaker 2 (43:13):
So it's a tool, yes, you know, but but I
get it. It's dancing in front of the camera with
with TikTok. What's next, you know, like, geez, give us
another platform, that's all we need, my gosh. So you know,
just to double on that, guys, delegate the responsibility invest
in social media. And you also connect on your demographic
(43:37):
very well, right, because you're not from the US.
Speaker 4 (43:40):
No, I was born in Russia.
Speaker 3 (43:43):
You're born in Russia.
Speaker 2 (43:44):
So I would bet that you connect with that Russian demographic.
Is I'm sure you have clients that that you relate to.
Is that fair to say?
Speaker 3 (43:53):
You're yeah, for sure?
Speaker 4 (43:54):
So I live, you know, I'm in Aventaria.
Speaker 5 (43:56):
We have sons right here, which is you know, very
Russian Ukrainian speaking neighborhoods. So I definitely see a lot
of patients that from that region.
Speaker 2 (44:11):
That makes so much sense. I mean, they want to
see somebody that they are like connected with.
Speaker 4 (44:16):
Yeah, a lot of you know, especially with everything going
on overseas right now.
Speaker 5 (44:20):
In those areas, we had a lot of people migrate
here and a lot of people don't speak English, you know,
so it's nice that I do. I'm fluent in Russian,
so I could speak to them and I find that
I get a lot of referrals just because of that.
Speaker 3 (44:36):
And they got to see something Russian. For me, what
is that?
Speaker 4 (44:42):
What do you want me to say?
Speaker 3 (44:47):
Something medspot specific?
Speaker 4 (44:50):
I have to think about that one.
Speaker 2 (44:52):
Okay, come back to me on it. That's all good.
Oh my gosh, it's amazing. So okay, so I know
you're super busy. I know you got a patient coming.
Actually I think you said about fifteen minutes. But okay,
I get two more for you, but we'll make it quick.
The esthetics and medical the medical aesthetics, wellness, elective world,
(45:13):
it's changing fast. I mean it's it's changed fast in
the last year, two years, shoot, ten years, like completely
different as it's evolving so fast, Like how have you
personally or professionally had to stay ahead? Are what are
you doing to stay ahead and just be forward thinking?
Speaker 5 (45:34):
You have to go to conferences. That's one thing that
I will say is there was a time that I
wasn't and that's when I felt like I started to
get behind. There were a lot new again techniques, products
that I.
Speaker 4 (45:48):
Didn't even know about. And now I.
Speaker 5 (45:51):
You know, I definitely make it a priority. I try
to travel, you know, or go to local events. Just
this past week, I into two.
Speaker 4 (46:00):
Dinners you know, where I learned so much. You have
to That's how you're going to network. You're going to
meet people. I mean I met you at you know,
just recently at the top one hundred cruth yep. So
you have to go and.
Speaker 5 (46:17):
That's where you're going to stay ahead because you're going
to learn about things that are up and coming and
so you could be the first one to incorporate into
your your business.
Speaker 3 (46:27):
Hundred percent agree.
Speaker 2 (46:28):
I've said it on so many episodes that conferences networking.
You know, your your net worth is your network, Like
there's so much true to that. As the business continues
to scale evolve, change. You know, wellness has taken a
massive leap into the industry, and I think like biohacking
now is also so it's going to continue to evolve.
(46:51):
So I completely agree networking in conferences is absolutely key
to continue to staying ahead. Last one for you, there's
other females and and dudes if you will, I'll call
them dudes that are looking to open up a practice,
maybe looking to get into aesthetics, looking to leave a
(47:14):
practice go open up their own. Maybe private equity wants
to come in, and you know invest as well. Like
what advice would you give someone and maybe specifically women
looking to follow your footsteps, like to build a thriving
practice or business in this industry, what advice would you
(47:36):
give them?
Speaker 5 (47:37):
So first and foremost, you know, I got a lot
of messages from people in school and you know, Peace
School and Peace School saying well, when I get out,
I want to do exactly what you do. And I say,
don't don't do exactly what I do right off the bat,
(47:57):
because you there's so much you need to like kind
of lay a foundation in medicine. Anythink to be good
aut aesthetic medicine, you have.
Speaker 4 (48:09):
To learn true bedside manner. That's one. You have to know.
Speaker 5 (48:14):
Your basic you know, medicine, anatomy, and physiology, et cetera,
to understand how how things work. And I think that
you will appreciate being an aesthetics so much more once
you've actually practiced medicine, you know, in a hospital setting
or wherever. So you can't you know, people think this
(48:37):
is like a.
Speaker 4 (48:37):
Get rich quick, you know, way to get rich quick.
I guess it's not. It's not.
Speaker 5 (48:45):
It involves a lot of investment, a lot of time.
So when you graduate, go practice you know, whatever it
is that you want to practice, whatever special do you
want to do, and then start doing aesthetics slowly, you know,
you have to. It's not something that you can just
go all in with right off the back. So like
(49:06):
what I was doing, where I was doing it on
the side for a little bit, you know, you can't
continue doing it on the side for the rest of
your life. It's not a side hustle. It's a side
hustle very temporarily.
Speaker 4 (49:18):
If you're any good, you know it's it's it's going.
Speaker 5 (49:23):
To be even more temporary, like the amount of time
that you're gonna be able to keep it as a
side hustle is very short, so once the clients all
starts building, that's when you can already start considering entrepreneurship
and opening up your own space and all of that.
And it's not for everybody. I know people who did
what I did and then said I don't want to
do this anymore and went back to working in the medspot,
(49:45):
you know, just working under somebody who's going to take
care of the inventory and the advertisement and the marketing
and the social media and all of that.
Speaker 4 (49:53):
Because it's not for everybody. It really is a full
time job.
Speaker 5 (49:56):
Like I always laugh, like I gave up a nine
to five to work twenty four to seven four seven,
and it's a lot. There are days that I'm like,
I just want to shut off my phone, you know,
like communication.
Speaker 4 (50:07):
Why am I still have two phones?
Speaker 1 (50:09):
Right?
Speaker 4 (50:10):
So? And I'm just like I go like a drug dealer.
Everywhere I go, one of them is always going off.
And sometimes you really just want to disconnect.
Speaker 5 (50:20):
And I think that the only time you can really
disconnect is you don't own your own practice. So if
it's really important to you that you don't want to
work as much, then maybe this is not a path
you should be taking. But if you're someone like me
who doesn't mind putting in the work and doesn't want
to answer it to anybody higher, and then it's it's
(50:40):
the best thing that.
Speaker 4 (50:41):
You can do. So you got to Yeah, you have
to figure.
Speaker 5 (50:45):
Out what means more to you, what matters more, and
how much work you're willing to put it into it.
Speaker 2 (50:50):
So funny, it's I mean, I can I'm with you
right there. I think a lot of people think, like, hey,
I'm gonna I'm gonna go open up my own business
man practice because I don't want to work nine to five,
And it's like, okay, good luck, you know. I mean, shit,
there was a time in when my business was just
(51:13):
beyond busy. I was getting up at like two thirty
in the morning. I would crank till about six thirty,
this is four hours, and then I'd go to the
gym and then I'd come back and crank, and you know,
I mean my eyes would probably just get to sleep,
you know, like ten eleven thirty something like that.
Speaker 3 (51:33):
And I did that.
Speaker 2 (51:34):
I ran it like very high RPMs for a long
long period of time. And you know, it's not a
whole lot of people can do that. You have to
be driven, you have to be inspired, you have to
want to do it. You have to you have to
have a hy behind what you what you're doing, or
else you will burn out. I can relate to that
in so many ways. And if it's not for you, like,
(51:55):
that's all good too. Doesn't mean that you failed, right,
It's like there's a lot of one full intrepreneurs, providers
that work within a medical aesthetics practice that are great
producers that don't want they want to show up, inject
go home.
Speaker 3 (52:08):
I get it.
Speaker 2 (52:09):
That doesn't sound like a bad lifestyle either, right, So
I really appreciate you saying that. Okay, guys, she's got
to get to a patient. She's super busy. She's out
of South Florida. She's one of the top one hundred
injectors nominated by colleagues. Connect with her. She's got a
(52:29):
great story of people DM or people hit her up.
If you're a patient, have a patient in the area,
send them to her. She has incredible results and obviously
has a very amazing way of connecting with with her
patients on a special level. So if they want to
connect with you, find you see you. What's the best
way for them to find you.
Speaker 5 (52:48):
On Instagram at Yan Aesthetics.
Speaker 4 (52:52):
You can go on y On aesthetics dot.
Speaker 5 (52:53):
Com, on Facebook, Aunt Aesthetics, TikTok Count Aesthetics, so pretty
much age.
Speaker 4 (53:00):
I know you'll be able to find a booking link.
You'll find a phone number and email whatever whatever you
prefer to.
Speaker 2 (53:04):
Test time, let's Yan Aesthetics, guys go check her out.
I mean true class act here. So thank you so much.
I appreciate the time and guys, if you found this
particular episode valuable, if you like what you heard, like
what you saw. My only ask as you share it,
let's share it. Give some shout, I give some love.
(53:26):
That's my biggest ask. We just do this other kind
of summer heart want to get back. So I appreciate
having you on. It's been an amazing conversation. I'll let
you get to your your your day and your practice
and I'll leave it at that. Thank you until next time.
You're welcome, Happy injecting. Thanks for tuning in to Medical Millionaire.
Speaker 1 (53:47):
Every week. We're here to help you transform your practice
into a thriving, profitable venture, covering everything from marketing and
patient bookings to mindset workflow automation and beyond. You're just
starting out, scaling up, optimizing operations, or planning your exit strategy.
This podcast is your go to resource for success in
(54:09):
the medical esthetics industry. It's time to supercharge your practice
and take action today. Share this episode with a fellow entrepreneur,
Rate the show, and don't forget to click the link
in the show notes to access powerful tools and expert
guidance at get dot Growth ninety nine dot com, slash MM,
(54:29):
and make sure to tune into the next episode. A
Medical Millionaire
You're listening to Medical Millionaire, your podcast for medspot owners,
medical aesthetics, cosmetics and elective wellness entrepreneurs. Each week, we
dive deep into powerful marketing strategies, proven scaling tactics, and
the secrets to attracting high end clients, all while staying
ahead of the latest industry trends. Join us as we
(00:25):
uncover insights from top industry leaders to help you boost revenue,
enhance patient satisfaction, and master the art of marketing your practice.
Hosted by Cameron Hanppill. With over a decade of experience
in the aesthetics industry, Cameron has supported thousands of practices
and providers, working with some of the biggest names, most
well respected brands, and elite industry thought leaders in the field.
(00:46):
If you're ready to level up your practice and become
a true medical millionaire, this is your podcast. Here's your host,
Cameron Handpill.
Speaker 2 (00:57):
Hey, what's up everybody, Cam Henpil Here are your host
for Medical Millionaire. Hey, guys, thank you so much for
taking the time to tune into the podcast. Our goal
is to give incredible value and insight for practice owners.
So if you're looking to open up a medical aesthetics practice,
or you have one and you're looking to scale every
single one of these episodes that we bring to you
(01:17):
there to help you take your practice to the next level.
So I have an amazing guest on today, guys. She's
out of South Florida. She's been an aesthetics for many years.
She has an incredible journey, credible story, and I want
to welcome Janna Bromberg to the show. Yanna, what's up?
Speaker 3 (01:37):
How are you.
Speaker 2 (01:39):
Doing so good? I know that we've been trying to
get this book for quite some time. You're super busy.
Speaker 4 (01:43):
Yes, thank you for having me finally.
Speaker 2 (01:47):
Tell us about your journey when we were talking offline.
You have an incredible story. The audience needs to hear it.
It needs to hear exactly how you are, where you are,
where you're heading, but most importantly, what keeps you going
in aesthetics right? What keeps you driven? What keeps you going?
And I really just tell us about the whole journey.
Speaker 4 (02:09):
Oh boy, where do I start? Okay?
Speaker 5 (02:13):
So I always knew I wanted to practice medicine, right,
So I went to PA school from New York, trow
School of Health Sciences, and when I graduated, I just
you know, took the first job available. I was a
hospitalist at stant Island University Hospital and then I got pregnant,
(02:35):
had a baby, and I got a random text from
a recruiter saying they're looking for someone to start working
like a blogdown from home. They needed Russian speaking and
like fit right in. I was like, perfect, let's go.
Speaker 4 (02:47):
So when I started working there, it turned out.
Speaker 5 (02:50):
It was actually a urology office specializing in sexual medicine
to start storm replacement therapy, rectile dysfunction, things of that nature.
So this was like.
Speaker 4 (03:00):
Totally out of the blue. I had no idea what
I was doing, but whatever.
Speaker 5 (03:05):
The physician who I was working with at that time,
so he is, he's great, a little bit impulsive, he's
a he's a.
Speaker 4 (03:17):
Guy at her let's put it that way.
Speaker 5 (03:19):
Like whatever he thinks of, he does it, and he
does it right now. So one day I came to work,
just an average day, and he just said, you know what,
we're not doing this anymore.
Speaker 4 (03:29):
We're going to be a METSPA. And it was just
like what how do we go.
Speaker 5 (03:33):
From like looking at male genitals all day to jaxis?
Speaker 2 (03:37):
You know?
Speaker 4 (03:38):
It was just like how are we doing this.
Speaker 5 (03:40):
Aesthetics was never something that I aspired to do, so
it just kind of fell into my lap.
Speaker 4 (03:48):
He sent me to all these trainings, he.
Speaker 5 (03:52):
Bought every laser there was, and literally, within a few
weeks we transformed from being a urology practice to MEDSPA
and so thank you.
Speaker 3 (04:03):
Wow.
Speaker 5 (04:05):
But that's how I got into the field, and that
was about seven or eight years ago.
Speaker 2 (04:11):
Good, So let's talk about that for a second, because
everybody I have on here has a very unique story
of how they got into aesthetics, right, and I do
as well. And I was like very random, had a
buddy that bought a practice years ago needed help marketing it.
I come from that background business process, automation, marketing, so
(04:31):
I got in through an interesting way as well. But
hold on, I heard you say you went from literally
urology to a couple of weeks later like, we're not
doing this anymore, We're going to aesthetics. This interesting entrepreneur
that you work with sounds like a guy that makes decisions,
sees a vision, goes for it, invested a tremendous amount
(04:53):
of cash and capital, and all of a sudden, you
guys became a met spot and that was just like,
I mean, day you're, you know, doing eurology, the next
day you're an aesthetics.
Speaker 3 (05:03):
So talk to us about that. Was that hard for you?
Was it easy? Was it fun? Did you have no
idea where you were going? Was it? Could you take
them serious? Like I'm I mean any questions?
Speaker 5 (05:12):
At first, definitely was not taking it seriously. I thought,
you know, when you're coming from like you're thinking about medicine,
you don't exactly think of aesthetics, right, And things changed
a lot over the last decade, I would say, but
back then.
Speaker 4 (05:27):
I was really into you know, just I don't know.
Speaker 5 (05:31):
I thought I envisioned myself working in a hospital and
the rest of my life, you know. And so when
we started with the leasers, I was like, I almost
felt like what am I doing here? Like are you
sure that you know I'm the right person for the job.
But then as I learned more about it, and I
started going to all of these trainings and advanced trainings
and the amount of knowledge you really need.
Speaker 4 (05:52):
It really is an art, it became fun and I
loved it. And it's just it's not it's not doesn't
feel like work.
Speaker 5 (06:02):
It's it's something that I love doing and I I
don't know, it's just it's been amazing.
Speaker 4 (06:07):
The whole journey has been amazing. But yeah, definitely a
learning curve going from just doing you know, you're being a.
Speaker 5 (06:13):
Hospitalist or whatever, or focusing on one specialty and then
going into aesthetics.
Speaker 4 (06:17):
It's very different, but I wouldn't.
Speaker 2 (06:20):
Change so you you okay, So a big part of
your why and maybe purpose of keeping you know, going,
because I know that days can be challenging, days can
be could be difficult. But it sounds like the patient
journey from let's call it urology. I would call that
like clinical probably you know, insurance, base pay, probably the
(06:44):
very similar like day to day objectives that you would do, right,
you kind of anticipate what your day is going to
look like, patient experience, those types of things. So moving
into the aesthetics space and you kind of being like
this was thrown on your plate, on your lap, if
you will figure it out, and then you went to
the training. Are you saying that you love that process
(07:04):
now of connecting with the patient, the patient journey, seeing
the outcome and looking at it through an artistic lens.
Speaker 4 (07:11):
Yeah, for sure.
Speaker 5 (07:12):
It's so satisfying because you do get to put a
little bit more of a spin.
Speaker 4 (07:18):
On treatments.
Speaker 5 (07:19):
I guess, you know, there's like the art behind it.
You get to personalize things more. When you're doing let's
say basic youurology. You know you're treating prostate cancer, kidney cancer.
There's there's more or less kind of like a protocol
or an algorithm we follow.
Speaker 4 (07:34):
We don't. We don't dictate the treatments.
Speaker 5 (07:36):
You know, of the you know, other institutions tell us
what what's the right thing to do.
Speaker 4 (07:41):
Step by step, you're looking at someone's.
Speaker 5 (07:44):
Face and you can you know, you see how they move,
you know the dynamic of the muscles and everything.
Speaker 4 (07:50):
You can.
Speaker 5 (07:51):
You can personalize the treatment. You can discuss it with
the patient of like what are you looking for and
what are your goals? And then based on that you
can already individuals instead of having like this this like
I don't know, I don't want to call eurology mundane,
because there's a there's a place where it totally get it.
Speaker 3 (08:10):
Hopefully I never have to go to one.
Speaker 2 (08:13):
But like what you're saying is there's a protocol, right
like some of these clinical based strict you know, Uh,
environments come from the top down. Here's the protocol, here's
the procedure, here's what you do when this takes place.
Moving into aesthetics, you kind of get to there's a protocol, right,
But there's also like the artistic component, the evolve of
(08:33):
aesthetics and wellness that's coming into one looking at somebody
from an artistic lens of saying, you know what, I
think that we should use this product. I think that
we should look at this area, focus on this treatment.
Speaker 3 (08:44):
Is that what you're saying.
Speaker 5 (08:45):
Absolutely, we have so many products, we have so many,
so many techniques we can choose from.
Speaker 4 (08:52):
And that's what makes it really fun for.
Speaker 5 (08:54):
Me is no like I specialize on lips, right, Like
people know me for clip filler.
Speaker 4 (08:59):
I love to doing the filler.
Speaker 5 (09:00):
And one of the reasons I love doing live filler
is because no set of lips are the same, Like
everyone has a different shape, of different tissue density, and
it's like with every person, I can choose a different
filler to use.
Speaker 4 (09:12):
I can change my technique up and I love that.
Speaker 5 (09:16):
I love being able to have that like artistic side
and incorporate that into aesthetic medicine because at the end
of the day. We're still practicing medicine. You know, these
products are still medication. So yeah, it's fun.
Speaker 3 (09:29):
Have you always had an artistic side of you?
Speaker 5 (09:32):
But I showed you my drawings from like elementary and junior,
how you would love?
Speaker 4 (09:36):
No, I'm not very good.
Speaker 5 (09:39):
I'm not very good, even like for my kids when
they have a project, I let Dad do the drawings
and everything. So I never considered myself artistic. But I
love beauty. I love you know, I love a natural look.
So I feel like I get to I get to
give that to my patients at.
Speaker 4 (09:59):
Least, you know, And.
Speaker 2 (10:02):
Well, I mean, shoot, I've seen your work here before
and afters are amazing. I mean, you guys just got
to go check out her instagrams. It's top notch. She
definitely puts her heart and cylinder her work, and you
can see that her patients absolutely love it. And I
know that she has an amazing reputation and also an
amazing retention base, meaning her patients continue to go back
to her. Right her and I were talking offline, and
(10:24):
she's been able to build a really loyal practice, and
I think, you know, that's a big part of what
the industry is really missing. We're always focused on new
patient acquisition, which very important. You have to have patients
coming in the door. You have to market, you have
to be creative. I mean, shoot, being a practice owner
and focusing on marketing, it's a serious job. There's a
(10:46):
lot to do with all the platforms and channels. But
I really truly think where you know the practice owners
and hang with me for a sec. Guys, where you
need to really focus your efforts is patient retention, outcome,
patient experience. Because they come see you, they like the result,
they like who you are. They're coming back. They're coming back.
(11:07):
They're telling their friends, they're telling their family, they're telling
their colleagues. They're going to come back and see you,
versus you having to go spend the time and money
to acquire another patient just so that another patient leaves
you and go somewhere else because they're not getting the
results they're looking for. So that is one of the
things that she's done incredibly well. And I want to
pull back a little bit because you talking about urology
(11:29):
and you being in this clinical environment you've been in asstic.
She said seven or eight years now, right that when
you're in urology that was in Brooklyn, if I remember, right,
you're in New York.
Speaker 4 (11:42):
Yeah, I was in Brooklyn. Okay, that's why I started.
Speaker 2 (11:45):
Okay, you made this journey down to Miami, down to
South Florida. That's where we're talking to you today. I
want to know, and I know the audience wants to know,
because I talked to a ton of practice owners that
come from that type of background, not necessarily urology, but
hospital clinical working at another practice. Talk to us about
(12:05):
that journey, like there had to be some scary moments, right,
there had to be a tremendous amount of adversity. Talk
to us about that journey when you came in, you
open up your practice, curious to know that story.
Speaker 5 (12:21):
So coming from New York, I mean I always knew
I wanted to live in Miami. It was just like
since I was a child and I visited here, I
loved it. So it was another like just random recruiter
reaching out to me.
Speaker 4 (12:35):
I don't know what's with these recruiters. They just reach
out to you.
Speaker 5 (12:40):
In each time they said that they needed a PA
in South Florida doing urology with a sub specialty of
sexual medicine.
Speaker 4 (12:50):
That's what I was doing there, so I was like.
Speaker 5 (12:52):
Okay, I mean I can do that, and this can
kind of open up the path to me moving down south.
Speaker 4 (12:58):
So I moved.
Speaker 5 (13:00):
I accepted a position also the same thing, so I
was a urologist, and then he did some wellness and
then you know, I told him that I don't want
to lose my aesthetic touch, like I still want to
do a little bit of aesthetics. So while I was
working full time doing urology and sexual medicine, I was
(13:20):
still practicing aesthetics on the side. So like I would
work night to five and then like see clients six
to nine, open up weekends, et cetera.
Speaker 4 (13:29):
And then eventually it just became way too much.
Speaker 5 (13:31):
So I have two kids, you know, I couldn't be
working two full time jobs. And my aesthetics practice finally
started to grow so much so that I could say, okay,
let's just do aesthetics. Let's open up our own office.
So I did that June of twenty twenty three, so
two years ago I formed the on aesthetics at LLC.
(13:55):
So it was an office. It was kind of like
a sweet where my eyelash tech you know, she was
doing lishes. We had nails, and then I had this little.
Speaker 4 (14:05):
Room where I was seeing.
Speaker 5 (14:06):
My patients, still working full time at the urology office,
but now I have my own office where I'm seeing
patients after hours. I quit my urology job October of
twenty twenty four, so this was.
Speaker 4 (14:22):
Just this past year. I went all in to the sex.
Speaker 5 (14:26):
It was the scariest moment in my life when I
was leaving. You know, I was the other Bromi flowers
and everything, but I was crying. And I wasn't crying
because I was so sad to leave.
Speaker 4 (14:35):
I was crying because I was just scared. I was terrifying.
Speaker 5 (14:38):
You know, you go from having health insurance and all
these benefits and knowing that every two weeks you get
a certain paycheck that's going to cover you know, X,
y Z, And now all of a sudden, I'm like, well,
what if the summer months are really slow, you know,
or what if people don't come hute to me anymore?
Speaker 4 (14:54):
Or like what happens? You know, how am I going
to do this?
Speaker 5 (14:56):
And it was really really scary, But it's like a plan,
you know, you water it, it's.
Speaker 4 (15:02):
Going to grow.
Speaker 5 (15:03):
So now I had so much more time to focus
on building my brand and building my client base. I
got like a social media manager who was working on
my social media. So I mean, it was the best
thing I've done. I always say I wish I did
it sooner. I was so glad to do it because,
like you know me, I don't take risks. I hate
(15:26):
taking risks. I like you yes, like I don't gamble.
I like I need to know exactly how much I'm getting,
how much I'm making, how much having my bank, etc.
Speaker 4 (15:38):
So this was a really.
Speaker 5 (15:41):
Scary stuff for me, but I would do it all
over again a million times.
Speaker 2 (15:46):
You know, whether you realize it or not, it's one
of the best moves you've made. So I've seen the
opposite of it, and I've seen practice owners see their
dreams away from them where they hear of this beautiful
world of medical aesthetics, medspa shoot, medi spa back in
(16:08):
the day.
Speaker 3 (16:09):
Can't you believe I just said that.
Speaker 2 (16:10):
But you know, it's so vanity driven through social media
is so attractive, and I think that there's this this
stigmat there still that's like you see it on Instagram.
It looks sexy, it looks attractive. By the way, there's
a lot of money in it, and I feel like
there's people that are getting into this specialty. They are
(16:30):
putting their lives on the line, mortgaging their houses, getting loans,
they unsophisticated loans, let's say investment money from outside capital,
whatever it is, friends and family money. They buy the
expensive laser, they do the expensive build out, They overspent
on inventory, and they go into this thinking it's just
(16:52):
going to print money and put so much cash up
front that unfortunately they realize that, wow, you don't have
any patients yet. Right, And on this podcast, I've interviewed
so many practice owners at this point and guys, there
is a theme And yeah, there truly is a theme
(17:14):
through success, and it's really just you focusing on your journey,
you taking risk as you see fit for yourself. Right,
Very like you looking at this in the in the
way of saying, hey, look when I'm ready to do it,
I'm ready to do it. But you had a patient
base in a way, you had, you had background in
a way, right, you had you had the eurology, then
(17:37):
you have the aesthetics up in New York. You moved
down to Miami, you built the aesthetics practice within that facility. Right,
So not only you learned, you figured out how to
use device's treatments, all that stuff. You learn the business
in a way, and you had a base of patients, right,
and then you go open up your own brand shoe guys,
this was less than a year ago that she's had
(17:59):
her own practice, less than a year. She's been doing
it for eight Okay. That's the difference is she knew
how to take calculated risks that was right for her,
that felt good for her. And even when she left,
she said that she cried because she's scared. Right, and
that's warranted, one hundred percent warranted risky. And you have
(18:22):
like so much courage. I love that you go out,
you build your brand, you build your thing, patients follow you.
I bet you started making income month one guarantee.
Speaker 5 (18:31):
It so like just to speak on that, you have
to There were days, you know, you have to block
out all the noise, right, there's a lot of noise.
Speaker 4 (18:41):
Everyone's like, well, how are you going to do well?
How much are you actually making? Well? What are you? You know,
what do your books say? And I don't know, I
mean I don't like I've.
Speaker 5 (18:49):
Never owned a business, you know, I never consider myself
a business owner. So when people said, well, what's your
business plan, I was like, what does that mean? I
had no idea. And it was like, every single day
I had to learn something.
Speaker 3 (19:02):
You know.
Speaker 5 (19:02):
It's not just you know, standing there with a pair
of gloves on and a syringe and injecting people. I
had to actually learn the business side of things. And
I'm still learning, like, you know, every every week there's
something you know that I have to google or ask
CHIGPT or ask my colleagues. It's a really cutthroat industry
(19:24):
in the sense that not a lot of people really
want to help, okay, and the ones that do, you
have to pay them to help.
Speaker 4 (19:33):
Do you see what I'm saying.
Speaker 5 (19:34):
So one of my biggest challenges was, especially being new
in Florida. I didn't have a mentor that was going
to guide me on how to do this.
Speaker 4 (19:44):
I just I did it on my own, you know.
Speaker 1 (19:47):
And so.
Speaker 5 (19:48):
When people when you start you know, googling and joining
all of these like aesthetic provider groups, you know, people
start talking about numbers and you're like, oh my god,
like I don't.
Speaker 4 (19:58):
Make that much.
Speaker 5 (20:00):
It can be very unmotivating, and you know, you feel
like you're not good enough for something. I kept my
overhead super super low. I still don't own a laser.
I still don't own a device. I have a microneedling machine,
which is affordable, but I do not I'm not ready
to go and invest hundreds of thousands of dollars into
(20:21):
a device that I'm not sure I can sell.
Speaker 3 (20:24):
Yet a client base.
Speaker 5 (20:27):
And until I know I can, I'm not doing it
because why would I want to go, you know, into
negatives to myself, Like I rather a pocket that money
and live a better.
Speaker 4 (20:35):
Life for my family.
Speaker 5 (20:38):
So I'm comfortable where I am doing what I'm doing,
and people are constantly like I've you know, I have friends,
even very close friends, and said, let me invest my
money into your practice, like take my money, go buy
what you need to grow your met smile. Let's get
you a store front, Let's get you this and this,
And I was like.
Speaker 4 (20:56):
No, I don't want it.
Speaker 5 (20:58):
I don't want to have to explain myself to anybody
of why am I not meeting the numbers if that happens,
you know, or why can't I pay back like I
need to again, Like don't want to take risks. I
just want to take it day by day, and I'm
sure one day I will get to that point.
Speaker 4 (21:16):
But I'm not rushing in because I'm canceling out the noise.
You know.
Speaker 5 (21:19):
Everyone's telling me, oh, well, but you have to scale,
and you have to do this to scale, And I'm like,
I'll get there, I'll get there.
Speaker 2 (21:26):
Yeah, good time, Good for you. I mean, you know
how hard it is, the block of the noise. You're
You're constantly getting advice from sophisticated entrepreneurs and probably non sophisticated.
Like you don't have to call out any names, but
I'm curious if any all this advice that you've received
you mentioned, you know, friends, whatever, has any of it
(21:48):
been from someone that has not opened a business or
somebody that doesn't have a practice.
Speaker 5 (21:54):
Yes, yes, there's a lot of people that they have
no idea what this industry looks like, but they are giving.
Speaker 3 (22:04):
Their They got all the answers.
Speaker 2 (22:05):
Yeah, they get all the answers, right, Yeah, you know,
and that's so true for so many entrepreneurs, whether you're
in aesthetics or outside. Right, Like, I'm a real estate guy.
I own quite a few rentals and I've been buying
real estate for shoot, fourteen years. Man, that kind of
ages me. I promise I'm not that old, but I
(22:30):
will have people that come to me still. Family members
are like, hey, oh, you know that's risky business. What
if you know the tenant doesn't pay or what if
you know? Like, wow, it seems like a lot, a
lot to do, and it's mostly from people that have
never done it. People that haven't done I'm like, why
are you giving me advice of something that you actually
(22:50):
have never done or you're trying to guide me or
tell me the downside of the risk, the upside whatever
it is on something that you've never done when I've
actually been doing this for like fourteen years. Like, I'm
just gonna stump you, right. So I think it's interesting
because everybody wants to I think the intent is good, right,
I think the truly is like the intent is good.
Maybe sometime there's jealousy or whatever, but when it comes
(23:14):
to owning your business, and this is for the audience, guys,
you need to focus on you. You need to focus
on what makes sense for you because it could be
one wrong move from some It's just like from somebody
that is not well educated in the craft, in the industry,
understanding your journey, understanding where you are. Right and to
(23:34):
her point, maybe somebody wants to give you money.
Speaker 3 (23:36):
Cool.
Speaker 2 (23:37):
That can sound attractive on the surface, but then maybe
you have to answer to them because if someone gives
you money as an investment, they're gonna want to return.
That's how it goes, right. And so what you just
said is like, I don't want to be accountable and
responsible to you. I want to be accountable and responsible
to myself. So I'm going to focus on my journey.
And what you're saying, Yanna is it's it's I love
(23:57):
hearing this because most people, they will take the bad advice.
They will listen to the noise. They will look at
social media and say, well, she's here, I should be there,
maybe I should post this because she posted that. Right,
And you've done a phenomenal job, no joke of focusing
on your success, your journey, who you are, and you know,
(24:21):
being in this and having it for a year, like
you don't know what's going to come in the next
year or two, right, But if you continue to focus
on every day, you're making progress and you know that, right.
And so as you are focusing on you said you're
an expert in lips and filler. You haven't bought a device,
which I think is super wise because you're just getting
better at your craft.
Speaker 3 (24:40):
You know you are.
Speaker 2 (24:41):
Your patients love you as you focus on that niche
let's call it. You're known for lips and filler, right,
and your business will evolve in scale. And you know
that what do they love most about coming to see you?
Because there's something special there and I want to know
what it is.
Speaker 4 (24:59):
My patients are friends, you know, That's how That's kind
of how I designed it. Even my suite, it's like
you come over my house.
Speaker 5 (25:07):
You know, it's not just coming in and you know,
it's like mundane paperwork and you know, let's.
Speaker 4 (25:12):
Just get to it.
Speaker 5 (25:13):
We talk about life, like you know, I I know
a little bit about all my patients.
Speaker 4 (25:20):
Like I set enough time to dedicate to each patient
to get to.
Speaker 5 (25:24):
Know them, which is very different from you know a
lot of med spas where it's almost like a DMV,
like one after the other.
Speaker 3 (25:35):
You know, let's go, what's your ticket number? You know.
Speaker 5 (25:39):
So, yeah, maybe I'm not seeing as many patients per
day because of just time constraints, but that's how I'm
retaining those patients, you know. So I love being able
to connect with my patients. I do, you know the
whole even on social media. I do these outfit of
the day posts, right, And the way that came about
(26:01):
was because I love dressing up to work. I would
wear scrubs for so long, like I could not wait
to finally be able to like my heels and put
on something cute and do my makeup.
Speaker 4 (26:12):
And so every time I fatih, You're like, oh, where
did you get this? Where did you get that? You know?
Can you send me a link? So that's how I
came about.
Speaker 5 (26:19):
I started doing this outfit of the day posts and
I get so much feedback on it. I get more
feedback on those than I do on before and afters,
So I know. So, but that's what I mean, Like,
you just have to know your demographic. Most of my clients,
I would say, are my age, which is so good
because we're aging together. So I'll get like a text
(26:40):
from a client on like a Sunday morning of like
a selfie of her like no makeup, fresh eye shower,
like yeah, I know what is happening? Why are we
getting these shadows here? And I'm like, yeah, our faces
are falling. I mean, you know, welcome to your mid thirties.
Speaker 4 (26:53):
I'm there with you. I feel the same way, you know.
Speaker 5 (26:56):
So we laugh together and we'll be like, well what
are you doing, And I'm like, well, I started doing sculpture,
you know, and they're like, all right, book me in.
Speaker 4 (27:03):
I want to start too. So that's what i mean.
Speaker 5 (27:05):
Like, we're more friends than like, you know, very strict
provider and client relationship.
Speaker 2 (27:12):
So you build raport with them. You know who they are,
They're aging with you. You know, you're demographic, you have
a niche, you focus on that niche. You connect with
your patients in the sense of these are my friends,
these are my these are my people.
Speaker 3 (27:28):
I mean, shoot, and what a job.
Speaker 1 (27:39):
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the show.
Speaker 2 (29:02):
So you basically get a dress up, get cute, put
on a great outfit, show you your girlfriends what's going on,
go to work, chalk it up, deliver a result, and
then get home to your family.
Speaker 3 (29:12):
I mean that sounds like a pretty damn fun day.
Speaker 4 (29:14):
It's fun.
Speaker 3 (29:17):
Does it feel like work?
Speaker 4 (29:19):
No?
Speaker 3 (29:19):
No, it doesn't feel like work.
Speaker 5 (29:21):
I love mondays because I mean I work weekends too.
I do work Saturdays. I don't even open a month.
I was just opened this Sunday. It was posting because
she should realize she forgot to do sculpture and she's
leaving for the summer to Europe. So I mean I
accommodate for sure. That's another thing, like you have to
be accommodating when you have your own business, if you're
a sole provider, that's another way that you retain your clients.
Speaker 4 (29:44):
But weekends are hard. I have two kids.
Speaker 5 (29:49):
They drive me crazy, and so when I come to
work on Monday, it's not like, oh, here we go
on Monday.
Speaker 4 (29:55):
I'm like, yes, I get out of the house. I
get to speak to adults. You know, it's not work.
Speaker 5 (30:01):
It's I'm just hanging out with my friends and I
happen to, you know, enhance their features.
Speaker 3 (30:09):
How many, ok, shoot, how many friends will you see today?
Speaker 4 (30:12):
I try to keep it at about ten. That's like
where I feel comfortable. I try to do about ten.
Speaker 5 (30:18):
There have been days where it's significantly less, some days
there's more. But I feel like ten is my golden
number where I'm not overly tired, I'm not emotionally drained
from having to interact with so many people.
Speaker 3 (30:32):
But that's your comfort scre season is also.
Speaker 5 (30:37):
Very different, you know, Like winters are usually very busy
before the holidays, so I'll open up my schedule way
more around that time. Summers tend to be a little
bit slower. People are traveling at you know, stay out
of the sun.
Speaker 4 (30:53):
So that's fine too.
Speaker 3 (30:57):
So okay, and I love it.
Speaker 2 (30:59):
So ten comfort zone and what I'm hearing, guys, and
just to try to, you know, reiterate this is she
has a niche. She's focused. She's focused on the patient experience.
She builds rapport documents. The rapport picks up on that
conversation when you left off, like when they rebook, are
they coming back? How often are they coming back?
Speaker 5 (31:19):
It depends what we're doing. But generally I see my
patients like every three to four months.
Speaker 2 (31:24):
Every three to four months, okay, and you pick up
that rapport they're aging obviously you give them the advice
on the aesthetic side, you guys picked back up. I
bet they'd love to come see you too, because they
get to have an awesome conversation, right, and so it's
almost like seeing their therapists. Well at the same time,
you know, making me look younger and pretty, and you know,
just just having a fun overall experience. And I think
like that's what people are buying, guys. They are not
(31:46):
buying another syringe. They are buying, like, look, get me
out of my day to day. Maybe I don't get
to have a fun job like Yanna does every day.
And I'm in the financial space right I'm a burnout
real estate agent or I'm a stay at home mom
or whatever it is, like, holy shit, i have an
appointment coming up with They look forward to that meeting.
(32:09):
They look forward to it. They know that they're going
to get an injection of confidence, have a great conversation, right,
and they're probably going to learn something new about aesthetics.
If you're not teaching them something new about new treatment technique,
you know, in the industry, whatever you should, because they
want to look at you as an expert. And then
(32:30):
they're going to automatically want to rebook because they had fun,
like they enjoyed it. If you have fun somewhere, you're
going back. That's just how it is, right, and then
imagine all the benefits on top of that. So question
for you, one of the biggest challenges you face, Like
(32:51):
early on, I'm sure was taking that leap right when
you took that leap to open up that pri what
gave you the the courage? Like there there was this
final moment You're like, I'm doing it.
Speaker 3 (33:06):
I'm going walk us through that because that's hard to do.
Speaker 4 (33:11):
Yeah, it's hard. I think it's just like burnout more
than anything else.
Speaker 5 (33:18):
From your traditional medicine.
Speaker 4 (33:22):
I was working a lot.
Speaker 5 (33:23):
I felt like I was undervalued, underpaid.
Speaker 4 (33:29):
I was.
Speaker 5 (33:30):
Medicine changed so much again over the last decade or two.
You know, we're being dictated. You know, the insurance companies
dictate what we do and how we do it. I
hate being controlled.
Speaker 1 (33:46):
It's like.
Speaker 3 (33:48):
You're entrepreneur, having a superior that I have to answer to.
Speaker 5 (33:54):
I hate having to explain things of what.
Speaker 4 (33:58):
I'm why I'm doing what I'm doing.
Speaker 5 (34:02):
You know, I was sitting on the phones all day
with insurance companies, you know, doing like pills and just
getting prior authorizations on tests that I'm morning and I'm like,
why do you need to know why I'm ordering it.
I'm ordering it because I have a license to do.
So this is what I've been taught I've studied venicine
long enough, I practiced it, you know, this is why
I'm getting it.
Speaker 4 (34:22):
But you know, it's all at the.
Speaker 2 (34:24):
End of the day, it's all about money protocols, right,
money protocols process.
Speaker 4 (34:28):
So I was just tired of that.
Speaker 5 (34:31):
And then yeah, I was tired of you know again
just you know, you have a boss, which it works
for some people.
Speaker 4 (34:39):
I mean there's definitely pros and cons to working for somebody.
Speaker 5 (34:42):
And owning your own business, right, so there's headaches in
both scenarios. But for me, it was just like even
you know, having like kids, right, I have two kids,
and they get sick all the time, but that's just
what kids do apparently, So having to ask for time
off because my kid has a fever was driving me crazy,
(35:05):
like and I'm feeling really guilty about it too, Like
you know, I hated that. I hated that so much
that I couldn't make it to my son's soccer game.
And I was like, you know what, the only way
that I'm going to be able to live the life
I want is if I created and I had to
create my own.
Speaker 4 (35:25):
Perfect job, you know.
Speaker 5 (35:27):
And so my perfect job is I get to make
my own schedule. I don't have to ask anyone for
permission to go to a recital. I see as many
patients as I want. So if that day, I, you know, like,
I don't want to see ten patients, so I.
Speaker 4 (35:42):
Won't see ten patients, you know.
Speaker 5 (35:44):
So that's the beauty of entrepreneurship is that you get
to control what you do and how you do it.
Speaker 4 (35:52):
And that's what I have.
Speaker 5 (35:54):
Longed for for so so long, you know, And I
worked to the point that I was able to do that.
Speaker 3 (36:00):
Grateful the upside risk.
Speaker 2 (36:04):
Outperformed the stagnant stay of security. Basically, right, You're like, hey,
I can stay here, I could be on the phone
with the insurance company and answer all their boring asked
questions that they know the answer to. I know the
answer to. It's just protocol, let's call it. Or I
can leave, I can you can always go back, always
(36:27):
go back. Hey, if this fails, I can go back.
Speaker 1 (36:28):
Whatever.
Speaker 2 (36:30):
But you got sick of it, sounds like right, you
got sick of it. You wanted to build your own job,
you wanted to build your own lifestyle, which, man, that
takes so much resilience and tenacity, Like, really, kudos to you.
It's just not easy. Being an entrepreneur is not easy stuff.
I have two kids myself. I totally get it. Look
and you know, just some advice for practice owners out there.
(36:51):
If you have providers, let them like in front desk staff,
all that stuff. Let them enjoy their lifestyle, like they
will respect that forever. Give them the freedom to like
take care of their family, go to the resite of
the soccer games, stay home, Shit happens, life happens. And
I was actually listening to a podcast earlier, Oh my oh.
(37:16):
It was Dana White, the UFC guy, and he was
talking about this exact thing. He goes, you know how
many people leave other companies because they're locked in a
box and they don't have the ability to have freedom
with inside the company, like if to go to.
Speaker 3 (37:28):
The kid stuff.
Speaker 2 (37:29):
He's like, if you have a kid's event at the UFC.
And I know this is a little off topic, but
it kind of goes back to what you're saying, you're
required to go to it. And he's like, that culture
shift has changed our entire foundation and people want to
work with us versus us putting them in a box.
Speaker 3 (37:49):
You know.
Speaker 2 (37:49):
So that's just some advice for practice owners and business
owners at are tuning in. But for what you said,
You're like, you know what, this isn't gonna work. I'm
gonna go build MYLA lifestyle and I got the whereas
you do it. So guys, it's not easy, and I
think like you have to take the jump, the leap,
the leap of faith, believe in yourself. Like, one thing
that's always worked for me is I've bet on myself,
(38:10):
and I know Joanna's in the same she bet on
herself and it's obviously working out. So pivoting just for
a second, right, looking back, is there a decision that
you made, like maybe one that felt risky, unconventional, something
that ended up transforming your business. So as you opened
(38:31):
day one going into ninety days, one hundred and twenty days,
six months, was there one thing that you saw early
on that kind of stands out that you're like, Okay,
I absolutely have.
Speaker 3 (38:42):
To do this.
Speaker 2 (38:44):
To shift or to I don't necessarily want to use
the word scale, but adopt and make it more proficient
of the practice.
Speaker 5 (38:52):
Definitely hiring a social media manager, it's okay, full time job.
Like for me, that was really difficult because I can
take all the content photos while I'm seeing the patients,
et cetera. But it was like taking away from my
time at home after hours at night, where I had
to actually put the images together and maybe ready before
(39:15):
and afters, hashtags all of this.
Speaker 4 (39:18):
Like that's a.
Speaker 5 (39:20):
Whole like different field that no one trains you in,
you know, Like I'm you know, generation of like Facebook,
Myspacegram and now now all of a sudden, everyone's like,
you gotta do TikTok, and I'm so overwhelmed. I'm like
(39:41):
tiktoking in front of the camera. So it's just there's
so much to social media. But realistically, like you have
to do social media nowadays, you know, it's you have to.
Speaker 4 (39:58):
There's no other way around it.
Speaker 5 (40:00):
And believe it or not, my social media looks great,
but I die a little bit inside every time I
post myself doing a real I hate doing it. I'm
so uncomfortable in front of the camera. I don't enjoy
doing it. So getting a social media manager she is
so amazing. I just give her the content, you know,
(40:23):
sometimes she comes to my office, shows you the content,
and she does everything.
Speaker 4 (40:26):
And now I have so much more time to focus
on other things.
Speaker 5 (40:30):
And it's just you know, it took a whole weight
off my shoulders and I definitely recommend it. And it
took me a long time to agree to having someone
manage my social media because again, control freak. I was
so like, I was like, no, I can do everything
on my own. I don't want anyone touching it. You
don't know my style, you don't know what I like.
And so yeah, sometimes I probably drive her crazy because
(40:53):
you know, I'm like, oh, can we just fix this
little thing? Or I don't like this word, you know,
But I love her because she still lets me, you know,
a lot of input from my end coming in for her.
She takes into consideration. She changes things up for me.
But I recommend everyone have a social media matter.
Speaker 4 (41:11):
It was worth that. I'm hundred.
Speaker 2 (41:13):
So that was probably something that you held onto for
a while, didn't want to delegate, and finally took the
leap of faith, and that probably that saved you time.
So you bought some time back. Yeah, right, you still
have some control. Get to put your aesthetic appeal on
it if you will, But now you have a resource
that you can delegate that to focus on your next patient,
your journey, business, maybe time back with your kids, family,
(41:37):
whatever it is, which I think is super super important,
And you made a point that you should have done
it sooner.
Speaker 3 (41:43):
I would agree with.
Speaker 2 (41:43):
You on that because a lot of times guys, as
business owners and entrepreneurs, we like control. That's all of
our personality. Like literally, if you've opened up a business,
you like control. You like to be in charge, you
like to be you know, the in and of your
domain if you will. But if you don't start to
realize that, delegating activities like administrative work, if you do
(42:08):
that earlier, then later, because you will buy your time back, right.
And I know it's hard, it's hard to pass control
to someone else because you're never going to trust them
as much as you trust yourself.
Speaker 3 (42:21):
Right, And so I agree with you there.
Speaker 2 (42:23):
And then you made another really good point that was
every time you post something, you die a little bit inside.
I think, like, you're so honest, Like I love how
honest you are, because I think a lot of us
feel the same way. It's almost like, oh is this
even me? Like why am I posting this shit? I
feel that way. Honestly.
Speaker 3 (42:41):
It's a job. It's kind of a task. It's a job.
Speaker 2 (42:44):
You have to get it done. And that the power
of social media is it gives you the ability to
connect with people throughout the world with the click of
a post, and people can see your work, they can
see your personality, they can see who you are, and
they can connect with you and and ultimately, if you're
practice owner, they'll book you and and then you become
(43:06):
I bet people that you've met through social media you
never thought you would and now they're your friends, are
your are your clients?
Speaker 1 (43:12):
Right?
Speaker 2 (43:13):
So it's a tool, yes, you know, but but I
get it. It's dancing in front of the camera with
with TikTok. What's next, you know, like, geez, give us
another platform, that's all we need, my gosh. So you know,
just to double on that, guys, delegate the responsibility invest
in social media. And you also connect on your demographic
(43:37):
very well, right, because you're not from the US.
Speaker 4 (43:40):
No, I was born in Russia.
Speaker 3 (43:43):
You're born in Russia.
Speaker 2 (43:44):
So I would bet that you connect with that Russian demographic.
Is I'm sure you have clients that that you relate to.
Is that fair to say?
Speaker 3 (43:53):
You're yeah, for sure?
Speaker 4 (43:54):
So I live, you know, I'm in Aventaria.
Speaker 5 (43:56):
We have sons right here, which is you know, very
Russian Ukrainian speaking neighborhoods. So I definitely see a lot
of patients that from that region.
Speaker 2 (44:11):
That makes so much sense. I mean, they want to
see somebody that they are like connected with.
Speaker 4 (44:16):
Yeah, a lot of you know, especially with everything going
on overseas right now.
Speaker 5 (44:20):
In those areas, we had a lot of people migrate
here and a lot of people don't speak English, you know,
so it's nice that I do. I'm fluent in Russian,
so I could speak to them and I find that
I get a lot of referrals just because of that.
Speaker 3 (44:36):
And they got to see something Russian. For me, what
is that?
Speaker 4 (44:42):
What do you want me to say?
Speaker 3 (44:47):
Something medspot specific?
Speaker 4 (44:50):
I have to think about that one.
Speaker 2 (44:52):
Okay, come back to me on it. That's all good.
Oh my gosh, it's amazing. So okay, so I know
you're super busy. I know you got a patient coming.
Actually I think you said about fifteen minutes. But okay,
I get two more for you, but we'll make it quick.
The esthetics and medical the medical aesthetics, wellness, elective world,
(45:13):
it's changing fast. I mean it's it's changed fast in
the last year, two years, shoot, ten years, like completely
different as it's evolving so fast, Like how have you
personally or professionally had to stay ahead? Are what are
you doing to stay ahead and just be forward thinking?
Speaker 5 (45:34):
You have to go to conferences. That's one thing that
I will say is there was a time that I
wasn't and that's when I felt like I started to
get behind. There were a lot new again techniques, products
that I.
Speaker 4 (45:48):
Didn't even know about. And now I.
Speaker 5 (45:51):
You know, I definitely make it a priority. I try
to travel, you know, or go to local events. Just
this past week, I into two.
Speaker 4 (46:00):
Dinners you know, where I learned so much. You have
to That's how you're going to network. You're going to
meet people. I mean I met you at you know,
just recently at the top one hundred cruth yep. So
you have to go and.
Speaker 5 (46:17):
That's where you're going to stay ahead because you're going
to learn about things that are up and coming and
so you could be the first one to incorporate into
your your business.
Speaker 3 (46:27):
Hundred percent agree.
Speaker 2 (46:28):
I've said it on so many episodes that conferences networking.
You know, your your net worth is your network, Like
there's so much true to that. As the business continues
to scale evolve, change. You know, wellness has taken a
massive leap into the industry, and I think like biohacking
now is also so it's going to continue to evolve.
(46:51):
So I completely agree networking in conferences is absolutely key
to continue to staying ahead. Last one for you, there's
other females and and dudes if you will, I'll call
them dudes that are looking to open up a practice,
maybe looking to get into aesthetics, looking to leave a
(47:14):
practice go open up their own. Maybe private equity wants
to come in, and you know invest as well. Like
what advice would you give someone and maybe specifically women
looking to follow your footsteps, like to build a thriving
practice or business in this industry, what advice would you
(47:36):
give them?
Speaker 5 (47:37):
So first and foremost, you know, I got a lot
of messages from people in school and you know, Peace
School and Peace School saying well, when I get out,
I want to do exactly what you do. And I say,
don't don't do exactly what I do right off the bat,
(47:57):
because you there's so much you need to like kind
of lay a foundation in medicine. Anythink to be good
aut aesthetic medicine, you have.
Speaker 4 (48:09):
To learn true bedside manner. That's one. You have to know.
Speaker 5 (48:14):
Your basic you know, medicine, anatomy, and physiology, et cetera,
to understand how how things work. And I think that
you will appreciate being an aesthetics so much more once
you've actually practiced medicine, you know, in a hospital setting
or wherever. So you can't you know, people think this
(48:37):
is like a.
Speaker 4 (48:37):
Get rich quick, you know, way to get rich quick.
I guess it's not. It's not.
Speaker 5 (48:45):
It involves a lot of investment, a lot of time.
So when you graduate, go practice you know, whatever it
is that you want to practice, whatever special do you
want to do, and then start doing aesthetics slowly, you know,
you have to. It's not something that you can just
go all in with right off the back. So like
(49:06):
what I was doing, where I was doing it on
the side for a little bit, you know, you can't
continue doing it on the side for the rest of
your life. It's not a side hustle. It's a side
hustle very temporarily.
Speaker 4 (49:18):
If you're any good, you know it's it's it's going.
Speaker 5 (49:23):
To be even more temporary, like the amount of time
that you're gonna be able to keep it as a
side hustle is very short, so once the clients all
starts building, that's when you can already start considering entrepreneurship
and opening up your own space and all of that.
And it's not for everybody. I know people who did
what I did and then said I don't want to
do this anymore and went back to working in the medspot,
(49:45):
you know, just working under somebody who's going to take
care of the inventory and the advertisement and the marketing
and the social media and all of that.
Speaker 4 (49:53):
Because it's not for everybody. It really is a full
time job.
Speaker 5 (49:56):
Like I always laugh, like I gave up a nine
to five to work twenty four to seven four seven,
and it's a lot. There are days that I'm like,
I just want to shut off my phone, you know,
like communication.
Speaker 4 (50:07):
Why am I still have two phones?
Speaker 1 (50:09):
Right?
Speaker 4 (50:10):
So? And I'm just like I go like a drug dealer.
Everywhere I go, one of them is always going off.
And sometimes you really just want to disconnect.
Speaker 5 (50:20):
And I think that the only time you can really
disconnect is you don't own your own practice. So if
it's really important to you that you don't want to
work as much, then maybe this is not a path
you should be taking. But if you're someone like me
who doesn't mind putting in the work and doesn't want
to answer it to anybody higher, and then it's it's
(50:40):
the best thing that.
Speaker 4 (50:41):
You can do. So you got to Yeah, you have
to figure.
Speaker 5 (50:45):
Out what means more to you, what matters more, and
how much work you're willing to put it into it.
Speaker 2 (50:50):
So funny, it's I mean, I can I'm with you
right there. I think a lot of people think, like, hey,
I'm gonna I'm gonna go open up my own business
man practice because I don't want to work nine to five,
And it's like, okay, good luck, you know. I mean, shit,
there was a time in when my business was just
(51:13):
beyond busy. I was getting up at like two thirty
in the morning. I would crank till about six thirty,
this is four hours, and then I'd go to the
gym and then I'd come back and crank, and you know,
I mean my eyes would probably just get to sleep,
you know, like ten eleven thirty something like that.
Speaker 3 (51:33):
And I did that.
Speaker 2 (51:34):
I ran it like very high RPMs for a long
long period of time. And you know, it's not a
whole lot of people can do that. You have to
be driven, you have to be inspired, you have to
want to do it. You have to you have to
have a hy behind what you what you're doing, or
else you will burn out. I can relate to that
in so many ways. And if it's not for you, like,
(51:55):
that's all good too. Doesn't mean that you failed, right,
It's like there's a lot of one full intrepreneurs, providers
that work within a medical aesthetics practice that are great
producers that don't want they want to show up, inject
go home.
Speaker 3 (52:08):
I get it.
Speaker 2 (52:09):
That doesn't sound like a bad lifestyle either, right, So
I really appreciate you saying that. Okay, guys, she's got
to get to a patient. She's super busy. She's out
of South Florida. She's one of the top one hundred
injectors nominated by colleagues. Connect with her. She's got a
(52:29):
great story of people DM or people hit her up.
If you're a patient, have a patient in the area,
send them to her. She has incredible results and obviously
has a very amazing way of connecting with with her
patients on a special level. So if they want to
connect with you, find you see you. What's the best
way for them to find you.
Speaker 5 (52:48):
On Instagram at Yan Aesthetics.
Speaker 4 (52:52):
You can go on y On aesthetics dot.
Speaker 5 (52:53):
Com, on Facebook, Aunt Aesthetics, TikTok Count Aesthetics, so pretty
much age.
Speaker 4 (53:00):
I know you'll be able to find a booking link.
You'll find a phone number and email whatever whatever you
prefer to.
Speaker 2 (53:04):
Test time, let's Yan Aesthetics, guys go check her out.
I mean true class act here. So thank you so much.
I appreciate the time and guys, if you found this
particular episode valuable, if you like what you heard, like
what you saw. My only ask as you share it,
let's share it. Give some shout, I give some love.
(53:26):
That's my biggest ask. We just do this other kind
of summer heart want to get back. So I appreciate
having you on. It's been an amazing conversation. I'll let
you get to your your your day and your practice
and I'll leave it at that. Thank you until next time.
You're welcome, Happy injecting. Thanks for tuning in to Medical Millionaire.
Speaker 1 (53:47):
Every week. We're here to help you transform your practice
into a thriving, profitable venture, covering everything from marketing and
patient bookings to mindset workflow automation and beyond. You're just
starting out, scaling up, optimizing operations, or planning your exit strategy.
This podcast is your go to resource for success in
(54:09):
the medical esthetics industry. It's time to supercharge your practice
and take action today. Share this episode with a fellow entrepreneur,
Rate the show, and don't forget to click the link
in the show notes to access powerful tools and expert
guidance at get dot Growth ninety nine dot com, slash MM,
(54:29):
and make sure to tune into the next episode. A
Medical Millionaire
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