#173: From No Lights In Havana To $150K Months: Nelly Gal’s MedSpa Masterclass In Resilience & The American Dream

Episode Transcript
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Speaker 1 (00:03):
You're listening to Medical Millionaire, your podcast for medspot owners,
medical aesthetics, cosmetics and elective wellness entrepreneurs. Each week, we
dive deep into powerful marketing strategies, proven scaling tactics, and
the secrets to attracting high end clients, all while staying
ahead of the latest industry trends. Join us as we

(00:25):
uncover insights from top industry leaders to help you boost revenue,
enhance patient satisfaction, and master the art of marketing your practice.
Hosted by Cameron Hanppill. With over a decade of experience
in the aesthetics industry, Cameron has supported thousands of practices
and providers, working with some of the biggest names, most
well respected brands, and elite industry thought leaders in the field.

(00:46):
If you're ready to level up your practice and become
a true medical millionaire, this is your podcast. Here's your host,
Cameron Handpill.

Speaker 2 (00:57):
Hey, what's up everybody, Cam Henpill. Here your hot for
the Medical Millionaire podcast. Hey, thank you so much for
taking the time to tune in. Our goal is to
give incredible value and insight for practice owners. If you're
thinking about becoming a practice owner or you're looking to
scale your practice. Every single one of these episodes that
we create, they're one hundred percent designed for you and
to help elevate your business, help elevate your practice in

(01:20):
your life. Guys, I have an incredible guest on today.
She's all the way from Havana, Cuba. She grew up
without electricity, no running water, no food to owning one
of the most successful medical aesthetics practices in Florida, generating
over one hundred and fifty thousand dollars a month and
just with just one full time provider. This story is

(01:43):
truly about resilience, it's about purpose, It's about building the
American dream. I want to welcome Nellie Gal to the show. Nellie,
thank you so much for joining me.

Speaker 3 (01:52):
Thank you so much.

Speaker 2 (01:53):
Come.

Speaker 3 (01:54):
I'm so happy to be here. I've been listening to
your podcast for a while, and I'm super rateful and
very honored to be in your podcast because I know
that you know, I know the quality of your guests
and what they bring to the table and the value
that you give here. So I'm very thankful that we
have this time to spend together and to spread the

(02:16):
good word.

Speaker 2 (02:17):
That's right. I really appreciate you joining I know that
we've tried to schedule this a couple of times and
life has gotten in our way. So I'm so happy
to finally be on with you and we're just you know,
talking a little offline about you know, what the American
dream is all about. And I think some of us
lose sight of that. I think we lose sight in
the sense of always wanting more, you know, really getting

(02:40):
lost within the intent and the purpose of what we're doing.
And to build on that from like a provider standpoint, right,
I think from a provider standpoint owning a practice, you
finally get to this world of owning a practice, which
is a massive achievement. You start to get patients, you
start to get revenue, and there's this burning desire of
always wanting more booking, growth, scalability, which is great. But

(03:02):
along that journey, we need to understand what our purpose
and intent is. And so I think for the audience, like,
you have an incredible story that got you to where
you are, an incredible story, and there's many milestones and
things that went along that journey, and so walk us
through the origin story, like what is it like to
grow up in Cuba as a child? What walk us

(03:25):
through that.

Speaker 3 (03:25):
Well, okay, so there are two ways of seeing this right.
One way is yes, I mean Cuba is a communist country,
as a lot of you know, Cuba is on the
list of terrorist countries, the list of countries that are
being you know, blocked from doing business with America, et cetera.

(03:46):
So my childhood was very poor, and yes, we didn't
have running water out of the time. We didn't have electricity,
you know, days, weeks at a time. And by the way,
that has not changed today today, twenty twenty five. We
I mean, my whole family is in Cuba and they
still have no electricity for ten hours a day sometimes,

(04:11):
so nothing has really changed dramatically. So growing up there
was it was actually fun at the most because we
had to deal with connections, actually building relationships with people,
you know, kind of like when you don't have much,

(04:34):
right all you have is each other. And I did
have many instances very beautiful childhood growing up with friends,
growing up with family, but at the same time very
sad because I did not have what you know, you
guys have here all this abundance. So it was it
was very tough. I mean, there were many nights that

(04:55):
we didn't have anything to eat, you know, and you
just go to sleep hungry, and you know, you never
think about those things here and now you know here
in my life in America, it's amazing. So I am
just very grateful that I was able to do that.
So growing up was hard. It was with a lot
of a lot of pain, you know, but having in

(05:20):
the sense that there were connection, there was purpose, there
was love available because that's the only thing that we had.
So yeah, that was my experience growing up there. You know,
going to school, making friends. You know, everybody will share
everything that they had. So if one, you know, child
had a little bit more birth than the other one,

(05:40):
then you you know, you share it, right. So that's
that's something that I am so proud of to have
been around this sort of like socializing versus here in America,
so it's very different. So yeah, that that's kind of
like the story of growing up and like me, thousands
of one thousands you know of children on that time

(06:03):
and still today being born into that, you know, pleverty poverty.
This is what this is what it all means.

Speaker 2 (06:12):
Yeah, you know, I think, like I'm from America, born
and raised here, and I think, you know, I try
really hard to uh, to realize all the opportunity that
we have. I think some of us get get locked
in this entitlement in the sense of I'm American, I'm
from here, and everything should be given to me, you know.
And I'm not saying everybody. I'm just saying there's I

(06:35):
think social media kind of amphiviies that a little bit too,
where we kind of lose lose sight of who we
are in a way and where we're from, if we're
if we're from here. I'm not saying always, I'm just
saying we have the ability to do that if you're
from here, exactly. I found that my personal life right like,
as I look at my surroundings right now, it's it's
I have electricity, I have food, I have water, I

(06:57):
have shelter, and I think I've I've had that sense inception.
And you know, it's like you don't realize how important
something is until you don't have it. And I'll build
on that for a sec. I recently I was visiting Utah,
my hometown, this summer, and we were fortunate enough to
be able to acquire a home back there. And when

(07:20):
I was visiting, when we first got there, I realized
that the house actually didn't have electricity or water and
just because they're doing some maintenance and we didn't have
water or ac or electricity for the two of the
first days we were there. And you don't realize like,
oh my gosh, nothing works. The lights don't work. My
wife couldn't do her hair, we couldn't do wash, we

(07:41):
couldn't like cook, we couldn't do anything. And you know,
you quickly realize that, Wow, we are so blessed to
have these things at our fingertips. And so I really
appreciate that.

Speaker 3 (07:52):
Yeah, it's incredible the amount of gratefulness that you can
experience and blastings you can experience when you've lived in
both worlds. So I can be very happy with very little.
And when people start complaining around me, especially clients, you know,
people come in there are like, oh my god, you know,

(08:14):
fix this sprinkle because I'm going to die if people
see me like lifting an eyebrow. I'm like, girl, calm down,
you will survive, Okay, Like it's all good. But yeah,
I've I've come to America with the sense of like, damn,

(08:35):
this is my life. Wow, I get to do all
these things I remember one time, the first time I
can so how I got to America, just to kind
of like give you an idea. I know, we discussed
this is I was in hitchhiking, like asking for a
ride from university in Cuba, the University of Havana, to
my home. And you know, I've done that for four

(08:57):
years straight, four years waking up two hours before class
to hitchhike because there is no there are no buses,
you know. There.

Speaker 2 (09:05):
I didn't have a.

Speaker 3 (09:06):
Car and people don't have cars like that. You know,
there's something.

Speaker 2 (09:09):
How old were you when you started hitchhiking?

Speaker 3 (09:10):
Oh, I was like twelve fifteen years old?

Speaker 2 (09:15):
Wow, okay, hey, I got eleven year old. Just put
things in perspective here as eleven year old daughter. By
the way, Oh I can't I can't imagine that at all.

Speaker 3 (09:22):
Now. Yeah, and again I am not special. This is
this is the life of hundreds of thousands of people. Okay,
it was you know, I was hitch hiking for four
years coming from university and this time an awday just
passed by and this guy like looked at me, and
I looked at him, and he stopped and it was

(09:43):
the red light. I mean it was a green light,
so he wasn't supported. He was not supposed to start
to stop the car, and he did. And then, you know,
which is I spoke English because I was in tourism
and hospitality and university, and he asked me where the
pharmacy was. I took him for the pharmacy and we
started to hang out, and you know, five months afterwards

(10:05):
from him coming back and forward to Cuba to see me,
we got married. And two months after that, I was
living in South Beach in the pinnacle of abundance. You know.
I remember going to the CBS to look for paper
towel and the first time I went to the CBS,
I sat on the floor and I cried because there

(10:27):
were too many options. I just didn't know like which
one is better, what to try, what to get. And
to this day that like gives me tiery because I
had to leave. I was like, I can't do this
and I went home without anything because of just the
amount of options and abundance that I was not used to.

(10:48):
So that that's one of the memories that I have
that are very like, you know, fresh in my head
twenty years ago when I came, you know, but yeah,
it's a really tough raa and again super blest to
wake up in this country every single day and my
whole family is there. My whole family is in Cuba.
I don't have anyone here. My mom is here. I

(11:10):
brought her three years ago, but besides her, everyone is there,
and everyone depends on the fruits of my labor. So,
you know, going back to having purpose, going back to
keeping you know, why are you doing what you're doing
deeper than just wanting to buy the you know, the

(11:31):
year's car or that you know that next home somewhere
is can you live without that? And would you still
have a purpose if you didn't have you know, all
of those things? What would what drives you, what wakes
you up from bed?

Speaker 2 (11:46):
So yeah, I mean you have deep rooted purpose, you know,
and that's very important as as an entrepreneur and as
you grow your practice right to understand what that intent
that purpose is and giving back helping your family obviously
you know them being in Cube, I'm sure they look
at you as a as a very important role within

(12:08):
the ecosystem and provider and that's amazing. You know, I
think more people that you know, for the listeners, guys,
I think more of us need to think the way
of the allyway. Actually, you know, I think we really
in America, we get really caught up in the fact
that we need the next best thing, the next fancy car,
the nice watch, the bigger house, to keep it up

(12:29):
with the Joneses, the boat. It's it's almost like it's
never good enough. But when you know, what's interesting is
when you study entrepreneurs, very successful entrepreneurs, a lot of
them are migrants, a ton of them.

Speaker 3 (12:45):
I feel like it means to prove something, and you know,
it is rooted in the family unit, but also in
the mentality of like I am giving an opportunity, I
am responsible for my opportunity. There are hundreds and thousands
of people that would literally give their lives so that
their children could be here living the life that I

(13:07):
live and that you live. So it would be such
so disrespectful to not act on the tools that are available,
the opportunities, the people, the relationships. You know, it would
just be such a waste to not connect those dogs,

(13:30):
you know, and not make it, not make an actual
impact in somebody's life. That's kind of my motto. I'm like,
I always pray to God. I'm like, God, give me
opportunities to be helpful to people, because at the end
of the day, that's why I'm here. I'm here to
be helpful, you know however I can with my clients.
With my family, I mean, we were just talking about

(13:51):
I don't know if you notice or have been reading
anything about Cuba, but the issue with the electricity, it's
it's terrible. Family doesn't have electricity, you know, sometimes ten
hours every day and I'm here thinking about how can
I change my blinds in my house for ten thousand

(14:12):
dollars versus I have to buy solar panels for my
family because if I don't buy solar panels for them,
They're not going to have electricity, and they cannot eat
because there is no gas. So gas on the you know,
on the stove, you can cook with gas, there is
no if there is no electricity, you can cook with

(14:33):
an electric kitchen, right And there is no wood, So
people are not going out there and like you know,
cut in you know, trees. So what are they going
to do? How are they going to how are they
going to eat? How are they going to cook their foods?
How are they going to keep the food cold? If
they don't have electricity. And believe me, my family is

(14:56):
extremely lucky that I am here. What happened to you
those people who have no one? You know, you have
to think about that, and it breaks my heart to
even think about it. So, yes, I move differently than
a lot of people because I have to. You know,

(15:17):
It's it's a blessing and occurs because if I didn't
have them, I would be you know, I would have
all of these other things, but then I will have
no purpose as well in a way, or it will
be harder to find that purpose outside of like the
material things.

Speaker 2 (15:33):
Yeah, I just did a quick Google search. I was
not familiar with all the recent power outages, but it
seems like based on the research that I was just
doing when you were talking, there's been a ton of
blackouts and millions of people are without power. Right and
here we over, you know, we're in the US, and
I get pissed off if I don't have you know,

(15:53):
internet connection, my WiFi is down, Like, I throw a
fit if I don't have access on the phone. I
could you know. It's almost like we're so we're so
ingrained to quick access to connectivity as Americans, we take
it for granted, and I can completely I can't relate
on your level of what it was like growing up there.

(16:14):
I have done some humanitarian trips with my daughters to
Costa Rica. We have gone with helped families. I've seen
how some people live that are very poor also have
the biggest smiles on their face ever, which is so
eye opening.

Speaker 3 (16:27):
It's crazy.

Speaker 2 (16:28):
It doesn't take much to make people happy, right like community,
you know, at that point, like.

Speaker 3 (16:33):
You have to find the happiness in the little things.
You know, there isn't I mean, there isn't anything else.
So people find happiness in like having you know, a
little chat, a little coffee with their friends from the corner,
or you know, chatting or you know, maybe having like
a little glass of rum or something. But yeah, there

(16:55):
isn't anything like there's no car of the year, there's
no you know, let's go to the movies. Things as
simple as going to the movies, as you know, going
to a restaurant. They can't afford it. They can afford
to go to a restaurant. They cannot afford to go
and have a beer somewhere. Right, It's insane. And I

(17:15):
keep telling my clients, I keep telling people like you
guys are we're so lucky, you know what I mean,
in this like reality today of you and I sitting here,
we could have been some other like in some other
place going through all these things and we're here. So
how blessed?

Speaker 2 (17:33):
We are super blessed. And I mean I think with
a lot of time we take it, you know, like
I said, we took it for granted. We continuously do.
And the more you're exposed to, right, the more you're
exposed to, the more the more wants and desires you have.
You know, it's like coming back to your beer comm
at the moment you go have a beer with the buddy,
you want to do it again.

Speaker 3 (17:51):
You know.

Speaker 2 (17:52):
Now you look at the restaurants that have gone from
mediocre restaurants to nice restaurants to five star restaurants, and
now it's almost like I was at STK. It's like
a presentation. Now they brought it's almost like a whole
presentation with like fireworks and all this crap was going off,
and you know, people are looking and clapping. There're like
what is happening? So now they're selling this whole experience,

(18:14):
you know, and charging just an arm and a leg
for it. It's just embarrassed to even talk about what
the bill was. But you know, it's again, it's kind
of what you're exposed to. So ignorance is bliss, you know,
in a way, you know, And.

Speaker 3 (18:26):
Yeah, I think there is nothing wrong with wanting exposure
as long as you have a purpose and you understand
where you're going and what are you doing all of
this for. Because, for example, I used to be extremely
feel extremely guilty of doing a lot of things in

(18:50):
my life that require a large amount of money because
it was self serving. And I still live with that
guilt every single day. Every time I eat a steak,
every time I eat lobster, every time I seafood, every
time I have a glass of you know, both cluckouke,
Like every time I get in a nice my car,

(19:11):
I'm like, oh my god, you know, my family can
it's my family for that, and then it's okay. I
kind of moved away from the guilt, but a lot
of like you can get so wrapped up into it,
you know that you start feeling empty. There's an emptiness
in you if there if there's anything, if there's nothing

(19:34):
other than those fancy things in your life.

Speaker 2 (19:38):
Yeah, I think it's I think it's sad, you know.
I think it's a sad way to live. I think
that there's there's a lot more intentional purpose out there
way to get back, and I think it goes back
to your roots of you know, relying on each other,
building community, building trust, building an on our system, having
each other's back, and building that up from what each

(19:59):
other has and how we can work within a community.
Maybe there's a tradesman inside of the community, as when
you lived in Cuba that was better than other people.
There's someone else could cook better, hunt fish, whatever it is,
you know, and you kind of rely on each other.
And you know, I think us as Americans and business
owners and entrepreneurs need to need to think of on that.
You know. So, as you're running your practice, are there

(20:22):
things that are uh, you know, sitting around that you
guys don't need?

Speaker 3 (20:26):
Right?

Speaker 2 (20:27):
Is that expensive laser? Do you need a robust service
menu to be profitable? Do you need all the latest
and greatest tech? Do you need uh, you know, robust headcount?
You can you continue to live within your means and
as you start to make profits at your practice. This
is one of the biggest mistakes I see. So for

(20:47):
the listeners out there, you know, if you guys are
running your practice or scaling your practice and you've achieved profitability,
like true profitability to where you're paying yourself and you're
making money excess cash, what do you do with that cash?
Are you? Are you buying something? You know, the fancy shoes,
the nice watch, the nice purse, the bag, the car

(21:10):
and look, nice things are great. I get that, you know,
but at the same time, I would also strongly encourage
you to invest in your future, invest in your business
and give back to the community and not lose sight
of where you came from, and continue to educate yourself.
Because the ones that do, the ones that start to
get the profit and they invest correctly, they invest wisely,

(21:32):
they have intent, they have purpose, they have a vision,
they go back to why they started their practice. Those
are the ones that survive or else you just have
a practice that hey continues to do one hundred grand
a month, one hundred and fifty, two hundred and three hundred,
But you're never making profits because you're spending all the
profits and your lifestyle never changes, right, it just continues

(21:55):
to grow. You just continue to want more, You need more,
you need more, and all of a sudden, you're your practice.
Now let's say, is doing you know, a million dollars
a month, and hey, that's wonderful, but if you're not
creating profitability in a long term standard, like, there's no
difference between having a fifty thousand dollars a month practice
or a million dollar a month practice if your expenses

(22:16):
and your lifestyle correlate with that income. Right, So keep
the income high, continue to grow, but also learn to
live within your means and to learn to live you
know lean.

Speaker 3 (22:27):
You know.

Speaker 2 (22:27):
So, I think there's a lot that we can take
in from this from the just the initial conversation here. Now,
let's let's talk on that for a second. Nowie, So
as you you came, I know, you went to New York,
you you built out a concept medical aesthetics practice, and
then you went down to Florida. Can you walk us
through why you left? Because I know that there is

(22:48):
a lot of emotion there, fear there. Walk us through that,
and then we want to learn all about live vibrant.
I want to, you know, I want the audience to
hear the success behind and how you've been able to
get the practice to where it is.

Speaker 1 (23:02):
Yeah.

Speaker 3 (23:03):
So I used to have a medical spot up in
New York City for about six years where I was
not the provider, I was the esthetician, I was the manager,
I was the cleaning lady. I was the salesperson, I
was the phone person. You freaking name it, I did it.
And that was so wonderful. Like I learned so much

(23:26):
about basically keeping people happy, number one, how to how
to take care of the customer, how to take care
of employees, how do I wanted to talk to my employees,
the feel of the practice, the consultation process, all of
these different things. So when my medical director was like,

(23:48):
why don't you just go to PA school and just
do it? The only thing that you're missing is the title.
So that's when I went. I went to p A
school at that time GROUPON came on in in New
York and we used to have a very strong practice

(24:09):
of laser heroval and the Aarona and the I don't
know if you recall the Sarona, you know, and and botox,
and we took a huge hit because at the time
we did not know how to take it, like how
to actually be profitable with the groupon. We just didn't
know how to adjust. We didn't know how to operate right.

(24:32):
We were very like, no, we're not We're not a
group on you know, office, We're not this, And then
we started to get into it, but it was too late.
So we had to close the office because it didn't
make sense to continue fighting, and we we closed it.
We sold pretty much everything, closed the office. I went
to PA school, became a neurosurgical physician assistant, so nothing

(24:55):
to do with the you know, METSPA feel and I
would it's just not happy. There was no again, there's
no rhyme or reason. It was just empty. That felt
very empty, and I knew I wanted to be my
own boss. I was struggling with that. I didn't want
to be an employee. I just don't have that employee mindset.

(25:18):
I believe, I, you know, our time here on earth
is so limited that I want to be in control
of my time. I want to be in control of
everything in my life as much as I can, asking
for permission only to got into my clients, you know.
So it was something that I knew I wanted to
be entrepreneur and get back to, you know, having another clinic,

(25:42):
and then I'm Cuban New York Weather, but twelve years
with the New York Weather and I just could not.
So I told my husband at the time, I'm like,
are you coming to Florida with me? Or am I
going to Florida? So we came to Florida, I did
you know. We didn't work out, and I found a METS.

(26:05):
But I was looking for a provider for a new
office and they were willing to they were willing to train,
and it was Liquidda. I don't know if you heard
about Liquidda here in South Florida. I love them. They
gave me an opportunity. I sold myself. I think obviously

(26:26):
I had no experience with injectibles ever, you know, because
I didn't do them. But I knew everything about everything
about the sales process, everything about the clinic, how the
clinic should be run. I knew everything about customer service.
So the only thing that I had to get trained
on was the actual, you know, physical procedures. So they

(26:48):
were very gracious after hundreds of emails that I sent
them because I was not taking over an answer, I'm like,
you're going to hire me, either you like it or not.
So I was very you know, forcefull in a way.
It is like I have to get this job, because
if I don't get this job, if I don't get
in the actual industry this way, it's just it's just

(27:11):
gonna take so much longer. So in my brain I
was like, yeah, I already know that in two years
I'm going to have enough repetitions. And that practice was
a group on practice and they were very successful. So
it was a group on practice. I saw hundreds, like
thousands of women, thousands of people within those two years

(27:32):
because the price is wor good and we were just
kind of like rins and repeat. I formed really great
relationships with patients within that thirty minute, a lot of
time with patients. And then at two years, I was like,
you know what, I'm going to go on my own
because I think I have learned everything that I can

(27:54):
from this place and that I don't want to ask
permission and I want to be able to call the shop.
I want to be able to go to Cuba whenever
I want to. And that's when I was I better myself.
I had a couple of thousand dollars to my name,
I went out my divorce in debt and a couple
couple thousand dollars to my name, and I was like,

(28:15):
you know what, I just need to go and find
a little space. I know how to do the treatments.
I just need a little space and I'm just going
to start working. And I put my my first group
On out there and people started coming in. People started like,
you know, recommending and being you know, coming back and

(28:36):
getting more stuff. And I'm like, damn, like I'm good,
I can do this. And that's when, you know, from
a little cubicle like ten by ten, I hire my
first like assistant. She will do all the phone calls,
she will do all the bookings, she will you know,
get money, she will get commissions as well on the

(28:56):
on this on her sales. And then a year and
a half after that, little you know, a salon suite situation,
I was able to get into like a you know,
a larger space with like five rooms, and little by little,
get one employee, another one and always with group on.

(29:17):
I swear god. People are like, oh, you know, people
injectors and group On should be ashamed and blah blah blah,
and I'm like, you know what, I have a purpose.
I need to pay bills I need to make money. Like, however,
the most honest way, however, is going to take me there.

Speaker 2 (29:33):
I will do it.

Speaker 3 (29:35):
I don't care what any of them think. And I
used to go to a lot of different conferences and
a lot of different just meetings, and I would hear
the injectors like top like being very demeaning to injectors
and groupon and I will just keep quiet because you
know what I was ranking in the back. I'm like, Okay,
you can say whatever you want, but I'm here. I'm profitable,

(29:57):
I'm making money. I'm working, you know, three days a
week for the said week, Max, like, I have no boss,
and little by little it got to a point where
now I'm working again two to three days a week.
I have another practitioner, she's coming in full time. I
have two ass additions to you know, one manager and
one sales girl and a lash of artist. You know,

(30:19):
we're doing really good numbers. So that's the story.

Speaker 2 (30:25):
That's amazing. I mean, so that was in you moved
down there and what twenty twenty one, right, twenty nineteen,
twenty nineteen, Okay, so you moved down to Florida twenty nineteen,
you join Liquid Vita, you spent a tremendous amount of
time with patients, tremendous You learn great sales skills, You
learn great personal skills, or build on your personal skills,

(30:48):
your communication skills, your treatment skills, your marketing skills. Understand
how this uh look with Vita for the for the
listeners guys, a franchise model, lots of locations all over
and so you know, you had a great opportunity to
peek under the hood of how successful practice is operating.

Speaker 3 (31:10):
How you can use group on if you're new. I mean,
nobody knows about you, nobody knows your skill, nobody knows
your name. You have to unless you have hundreds of
thousands of dollars on marketing, you know, budget to go
on Facebook and Instagram and spend hundreds of thousands of
dollars a year. Yeah, you got to start with bootstrapping,

(31:32):
and that's what I did.

Speaker 2 (31:34):
So, yeah, you saw a model that worked and you
built on it. And I think, you know, for practice
owners or people that want to scale or get in
the business, like this is the perfect story of someone
that you know. Obviously just getting to America's was. I mean,
we could talk about that for the entire show, but

(31:55):
to build on the entrepreneur journey, you know, to open
up a practice, realize what you like, what you don't like.
You want to own your own destiny. You want to
go on this journey yourself and then to study from
a proven method right to ingest that and then say,
you know what, I'm gonna go. There's nothing more for
me to learn here. I've kind of capped out and

(32:16):
recognize that you can go to this on your own
and again betting on yourself. And I think most people
don't bet on themselves. And you know, there's this fear. Right,
fear can overwhelm you. It can bring you down. I
could say, well, I could go out on my own,
but I'm pretty comfortable here. It's guaranteed paycheck. Some people think,
you know, I employment guaranteed paycheck. It's not. It's up

(32:37):
to the business profitability. And you know you then go.
You took you know, a you took a risk and
a leap of faith and bet on yourself. And you
know based on your history that if you bet on yourself,
you're going to win because you're resilient and you're tough
and you're not going to give up.

Speaker 1 (32:57):
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(34:23):
back to the show.

Speaker 2 (34:28):
And then so you start to open up your small practice.
You start going down a marketing channel that you know
is working because you've seen it historically, and you start
to get patients in the door. Patients come in the door,
You build your poor you build a robust patient list,
and the practice continues to grow. So walk us through, right,

(34:51):
because you open up live vibrant in what twenty twenty three?

Speaker 3 (34:55):
Is that? Right?

Speaker 2 (34:55):
Yeah?

Speaker 3 (34:55):
I mean my my clinic clinic was I think twenty
twenty Yeah, twenty twenty three, like January twenty twenty three. Okay,
January twenty twenty three was when I opened my clinic.

Speaker 2 (35:12):
So that was when you had the ten by ten
room too?

Speaker 3 (35:17):
No, the ten by ten was before?

Speaker 2 (35:19):
Okay, okay, was that a different name.

Speaker 3 (35:21):
No, it's the same name.

Speaker 2 (35:22):
I just had a same name, just you got a different.

Speaker 3 (35:24):
Location, like a bigger location. Yeah.

Speaker 2 (35:26):
How long were you in that ten by ten locations?

Speaker 3 (35:27):
A year and a half.

Speaker 2 (35:29):
You're in there a year and a half. And how
many if you can remember how many patients? Like what
was your patient database before? You said how many? Go
get a bigger space. It was so guys, you don't
have to be exactly just curious.

Speaker 3 (35:40):
It's fine. But I started with the day a week
and then this is what happened. So what happened was
that because I have so much experience, I know how
to talk to the patient and recommend and not be
selsy and not be sticky, and then build on honesty.
So when people just continued to come back, you know,

(36:01):
I recommend this, you know, treatment plan that will just
continue back. And you got to a point where it's
not that I had I was just making really good
numbers on my own. Like I got to make like
sixty five thousand dollars in that little treatment room, you know,
And I'm.

Speaker 2 (36:19):
Like, that's your top line revenue. Yeah, I'm like, what's
what's the profit on someone that point?

Speaker 3 (36:25):
For myself, it was half, it was half.

Speaker 2 (36:28):
It was just you're making great money. How long did
it take you to go from zero to sixty five
thousand a month?

Speaker 3 (36:35):
A year and a half.

Speaker 2 (36:36):
It took a year and a half, Okay, So I
mean you can you continue to show up and show
up and show up. You made a couple of call
outs there that were really stood with me. One of
them was that you you weren't selsy, and you gave
them great information, you talk to them, you had experience.

Speaker 3 (36:53):
I can talk about that for ages because.

Speaker 2 (36:55):
That's a that's a And then you said the word
treatment plan. Yes, okay, I want you to talk about
that for a sec because that consultation, that advice is
where I see a lot of providers confuse sellsiness with
professional information to get them on the treatment plan, to
get the desire that they need, and it was it
requires them to come back. I want you to build

(37:15):
on that for a secon quest.

Speaker 3 (37:16):
Well, it was very simple. So from a business standpoint
and from a professional standpoint, you know that if you're
treating a certain diagnosis, it was not going to go
away in one day. Right. As medical providers, we have
to have a treatment plan. When you go to school,
you're like, okay, So for example, somebody with diabetes, I'm
just giving you an example. Right, you're going to have
to do an X YC, you know, lifestyle exercise, You're

(37:38):
going to have to get probably you know, obviously medication.
So there's a multiple areas of where everything where you
don't do one or the other one, you're not going
to get the same results. So if you are eating
prap and you're taking still your met format, you're not
going to lower your A one C, you know, maybe
a point or two. But if you're doing everything right,

(37:59):
then results are going to be faster and they're going
to be you know, longer lasting. So with that mindset
when you go into aesthetics. People think that aesthetics is
like a commodity, right, but you have to see it
as a diagnosis as well. So you cannot just look
at Yeah, I'm here for my twenty units of botox

(38:20):
in my forehead.

Speaker 2 (38:21):
All right, that's a commodity, right.

Speaker 3 (38:23):
I don't start with that. I'm like, okay, what are
we here today? What you know prompted you to come
in and spend this time for yourself? Talk to me
a little bit about that. And they're like, oh, yeah,
you know, I'm here. I do this twice a year.
I just want my twenty units. I'm like, okay, so
let's talk a little bit about skincare. So I just
don't stop there. I always continue to open have an

(38:45):
open conversation. Well, now that you mentioned you know, this
brown spot is really bothering me. Oh, let's talk a
little bit about the brown spot, and then you build
onto that. I'm also when somebody comes to me and
they're like, I just want my twenty units, just kind
of stand up, don't talk to about anything else. I'm like, okay,
well I'm here. I'm going to tell you exactly all

(39:05):
of the menu of the services that we have, so
that if anything kind of you know, picks an interest,
you can ask questions for the next time. My thing
is always the next time. I never have people say
I never say to people, oh, you have to do
it today, or like I hate that. I'm like, you're
coming for your twenty units. Most people that's what they
have in their head, twenty units, you know, one lip filler.

(39:29):
So they're coming prepared with that money, and now you
try to sell them like two three thousand dollars package
today doesn't work like that. So when I feel resistance
from the client, I always resort to like, for the
next time, or you have questions about anything that I'm
going to be talking about, we can have a conversation.
There is no you know, there is nothing too bad

(39:52):
about it.

Speaker 2 (39:52):
Pressure.

Speaker 3 (39:53):
There's no pressure. That's the word. There's no pressure. So
and always with a smile. A lot of practitioners don't smile.
They are very you know, medical, or see people as numbers.
I mean I can sit here for hours and tell
you stories about how my clients come in. They're like,
you're so warm, you're so nice, normody, you know. I

(40:14):
normally go to these very fancy offices with all the newest,
you know, modern furniture and everything is you know, top
of the line, and they see me as a number.
So I actually sit with people because I actually like
people more so than I like injecting. You know, I
like people. I want to learn about your life. I'm nosy, like,

(40:36):
you know, tell me what happens last time I saw you, right,
and I build a treatment plant around that that not
only includes your twenty units and potos. We're going to
talk about hormones. We're going to talk about hydration, We're
going to talk about your lifestyle. We're going to talk
about you know, skin care. We're going to talk about

(40:56):
the last time you had a facial, when it was
the last time you had a mass, because that lets
me know what kind of investor you are, what level
of investment you do in yourself. So if I hear that,
I haven't done anything for two years. I know that
you're not going to necessarily come and you know, splash
out to three thousand dollars because it's not in your
wheelhouse right now. You know, you're not in You're not

(41:19):
somebody that's investing in herself for a long time. So
with those patients, you got to little by little mold them,
get them back. I bring everybody for a follow up.
Come or for a follow up, I discuss the treatment
plan that I have recommended. In that follow up two
weeks before what do you think about xyc? Oh, you
know what, Nellie, let's do and let's book it. Okay,

(41:41):
let's go to the front and get a deposit or
you know, Nellie, I don't have the ability right now,
I'm traveling. I'm like, no worries. My team will reach
out to you in two weeks to see where you're standing.
So there's a lot of that relationship building that it's
taking my business to the next level. Like right now,
I am in the process of hiring an executive virtual

(42:02):
assistant because I want that person to only do relationship
building only, so I want her to know, like when
are the unniversaries for my patients like who is the boyfriend,
who's the husband? You know, one is their birthday? Where
they like things that it's it's a luxurious service, like

(42:25):
you should be taken care of. And that's why people
come back to me, to be honest, like I'm not
the best injector, like I'm good. I'm not, you know,
there's no piece of ass. It's just I do. I
do good job. But I'm very relatable and I'm happy
and I'm I'm really genuinely interested in people. So that's

(42:48):
that's in my experience, that's my secret sauce.

Speaker 2 (42:52):
In a way, you're amazing. I mean it's you're you're
You're just the way that you can midicate without even
knowing it, and maybe maybe you know it. But I've
had a lot of guests on and very few of
them say, I build this treatment plan, this treatment plan

(43:12):
that's designed based upon the information that they tell me
because I ask them questions. You're qualifying the patient, you're
qualifying and you call it the investor, the investor of yourself.
I love that, by the way, and it's so true
because there's different people on different journeys where how long

(43:33):
have they been visiting a medical aesthetics practice. You know,
if it's visit one versus visit one hundred, different type
of investor, different type of profile, different type of patient,
different type of qualification standards.

Speaker 3 (43:48):
Different language that you're going to use.

Speaker 2 (43:50):
Different language. Yeah, they're way more educated.

Speaker 3 (43:53):
Different approach. You know, you have to build a little
bit of a chameleon if you're a salesperson and it's
not money, it is direction. Yep, it's it can sound
like manipulative, but it's really not. Not in my case anyways.

Speaker 2 (44:09):
No, it's not. It's it's the fact that you're doing
a really good job of understanding who your patient is, right,
because there's not a sign on Nelly's wall that says
you're only allowed to come in here if you've been
to a medical sthetics practice one hundred times. People are
reaching out for products and services, and you know what
as a patient, I am a patient, My wife's a patient,

(44:29):
lots of my friends are patients. We need information. Yeah,
I actually do want to look better. I actually do
want to feel better. But I don't have all the
information you do, so please tell me. And this is
where so many providers get it wrong, Nelly, is that
they don't get deep and understand why they're really there. Yes,
twenty units blah blah blah, it's deeper than that.

Speaker 3 (44:51):
I can. I can sit here and tell you the story. So,
you know, people just from and this is going to
sound very dark from you know, patients coming in because
they're loved one, you know, entered their life too. I
have I have to look good for. You know, my
ex husband is going to be at my daughter's wedding

(45:11):
and I cannot stand there his new wife and I
have to, like, you know what I'm saying, like, there
is a chain and I love it. This is what
I like. I'm like, girl, let's go. We don't have
time now.

Speaker 2 (45:25):
We need to get what you need to. You know.

Speaker 3 (45:28):
It's kind of fun, and that's what I appreciate about
the industry. To be honest to me, the met's industry
can be extremely superficial, and I am kind of dissolutioned
by a lot of different things. I always have like
people saying, oh, are you going to go to this
conference or to that conference? I'm like, you know, no,
I'm not going to any conference. I'm concentrated. I want

(45:48):
to after my business. I know what I'm doing. Of courses,
there there is. There are many ways to learn about
the industry, and every time I go to a conference,
I end up buying another machine. So so I am
you know, I try to keep my money because I
get hypnotized by all these salespeople and they're good, They're good,

(46:11):
you know, they're good. But yeah, I prefer I'm in
the people's business. I am in the people's business. Whatever
business that is, I am in it. Right now. I
am exploring and I'm building a digital product academy, a
digital health academy for women over thirty five, high achieving
doing It's called the Reset CEO, the CEO Reset, and

(46:35):
that's where my focus is going to go online, building
these products, helping women all over the world into I'm
getting into health coaching, and I'm excited about that. I
haven't been excited about anything for a very long time
because I've been grinding and hussling, and this project is

(46:57):
exciting things to come good things come coming.

Speaker 2 (47:02):
Yeah, totally. And I know that when we're exchanging emails,
you know, I know that you've been talking about a
lot of coaching, uh spirituality stuff, you know, focusing on
on yourself, and I get that as an entrepreneur. You know,
you you build something, you know it's it's kind of
like automated in a way, and you've been grinding and
it's not easy. To go from zero to what you

(47:24):
are right now is not easy. Social media may look
like it's easy, guys, but we all know there's a
lot of blood, sweating, tears and lonely.

Speaker 3 (47:32):
When you lay down at night. You know you've got
to deal with a lot of stuff.

Speaker 2 (47:36):
So you do. You have to deal with a lot
of stuff. I mean, you know, from a one star
review to an employee that you know leaves trade, takes
all your trade secrets, to a patient that texts you
on Christmas Day, or like, it's very hard being an
entrepreneur and being a practice owner.

Speaker 3 (47:53):
It's actually in this industry because it is about face forward.
It is all about perfection, it is all about the filters,
it's all about like unrealistic expectations. So you right now,
in the industry, you have to be a very well
rounded person human first, be able to deal with everything

(48:20):
out there, and you have to have a very deep
rooted sense a purpose in order for you to survive
as a provider. If not, you're going to get you know,
you're just going to get trampled by the industry.

Speaker 2 (48:35):
So you have to have a deep why you truly
do and if it's like what you know, one of
the things that I keep hearing from you is you
like people, You like having conversations, you like getting to
know people. Your nosy. That's a big part. And you
mentioned one other thing, you know.

Speaker 3 (48:50):
That I'm very interested. I'm very interested in people's like
in people's stories that I think that I live everybody.
If you sit in my chair, I'm and you tell
me a story, I'm going to leave it through you
and with you, and it's it's wonderful. So that is
going to be a little bit more that would explore

(49:12):
more of that on my coaching program, which I'm super
excited to start.

Speaker 2 (49:18):
It's almost like every patient has a new movie for
you to walk right and everybody's got an incredible story,
and I think like we have to do a better
job is asking those questions and getting to know who
our patients are. Because a patient is somebody that's taken
the time out of their day. They're going to come
drive to you. They're exchanging time for dollars to feel better,
look better, But at the same thing, they want to

(49:39):
build a relationship with their provider. And you said something
else I thought was really genuine, really authentic. You said,
I'm not the best injector. I don't know what qualifies
the best injector.

Speaker 3 (49:52):
Actually, I oh, there are lots of qualifications by a
lot of injections.

Speaker 2 (49:56):
Sure, oh for sure, But like, is that just an
acronym or is that you know, like what what truly
makes you the best injector? And I would argue that
there's a lot of people I've had on the show
and a lot of friends in the industry that are
incredible marketers, that are incredible people, people people, and they

(50:17):
are incredible at business, and they are they're good injectors, right,
They're good at their skill set, and they do have
the ability to achieve the result and the outcome that
their patients are looking for. And you have to have
you have to be who you are, right, you have

(50:38):
to and you have to own that. And I think
when people try to own something that they that they aren't,
that's just delivering a false expectation.

Speaker 3 (50:47):
I mean a lot of people out there, like you know,
shooting their own horn and doing all sorts of things
and you know, vote for me over here and vote
for me over there. I'm like, for me, that's just like,
give me a break. Why I don't want to get
into like this whole thing. But there are a lot

(51:08):
of people out there that are just this ingenuous and
stealing me and I refuse, I literally refuse to be
part of it. So so that to learn to learn Still.

Speaker 2 (51:24):
Yeah, well you're sweetheart, and you I can see why
your patients are so loyal and and love and care
about you, you know. And it's like I almost feel
it too. You know, if I came over to see you,
I'm sure you will shot forever and you get to
know who I am and I mean, And that's what
it's all about. It's it's building this this rapport, you know.
And so as you've gone from you know, growing this

(51:47):
this practice that continues to brain traction, brain profitability, uh,
you know, just continue to evolve and grow. Walk us
through some of the tech that you you use that
helps automate things from patient acquisition to patient of record

(52:08):
communication boards like some of those things.

Speaker 3 (52:12):
So the longest lasting company that I have is the
one that you used to you know, be part of
or you're still a part of Growth ninety nine. I
love you guys, so I think Growth ninety nine it
is the most solid, solid website, marketing, communication, and I

(52:33):
don't even use half of the things that you offer,
but the stuff that I use, which I mean you
guys build my website like three times already. You are
so on point on communication responsiveness. It's really wonderful because

(52:53):
it's very rare, very very rare that I spend and
I have spent hundreds of thousand dollars with marketing and
I haven't gotten a third of what of the value
that I have gotten with your company for the amount
of money that I'm spending. So I'm very grateful for

(53:15):
Growth ninety nine to help set out my tech. I
work with Weave as well, which is the new company,
a newer company, and they just are all about messaging, emails, communication.
You can you know, there is a payment link with
that service, very seamless. All of my employees have the

(53:37):
app on their phone, so if you are running around
you can just answer, you know, everyone through your phone.
You don't have to have the company phone. And the
other one is Patient Engine. I'm working with them right
now and they are doing a lot of Facebook marketing
for us. Again, really good responsive company. They are on

(53:59):
chats with like all of my you know, all of
the team members, very strong knowledge of Facebook marketing, which
after years of trial and error, I think we've gotten,
you know, closer to what we're we can't do with
Facebook and Instagram marketing. And I'm not a big spender.

(54:22):
I only spend about three thousand dollars a month. That's it.
Everything else on, yeah, everything else is in house is
you know, a little bit of social media, but it's
referrals and it's just reaching out. We have we're very
good at outreach and we're going to get even better
when I hire that virtual assistant to just create that
relationship with patients and bring them back and group on

(54:44):
to be honest like cheap, you know, you just need
with group on, you need to know you're obviously the
cost of your product, the cost of the person that's
doing the treatment, the length, I mean, how many patients
you can see in an hour profitably create a little
bit of profit. And I used to have a very
strong disbord and sealmen for years offer on Groupon and

(55:09):
it brought me pretty much everyone up until you know,
a couple of months ago when I started doing patient
engine and sthetic growth enter to that company. But now
my focus is away from the injectibles in groupon and
more so on the esthetic lasers IPL laser how removal,

(55:30):
which I had already, but they were not performing very well.
And the reason why is because I was like, I'm
just trying to make money, you know, I'm just trying
to run into profit, but I was not getting this
food traffic. So right now we're just kind of seeing
the different strategy where the cost of the service and
the product is not as high because of the lasers.

(55:50):
Is the laser then you know, running getting that lost
leader instead of being the injectable, which you can get
into a lot of debt. I'm still for like the
you know, the injectibles for the group bons. So it's
not like it's you know, rainbows and butterflies, but you know,

(56:11):
it's definitely not that. But you still make if you're
smart about that consultation, if you're smart about the relationship,
if you're smart about the follow up, you will see
that profit the second time that that patient comes in,
the third time before time.

Speaker 2 (56:28):
So that's what you're saying, is you you you can
still use group on as a as a loss leader
in the sense of patient acquisition. You're not going to
make as much profit on the first visit, but you
do a really good job of getting them back in correct.

Speaker 3 (56:44):
So to think about it right in a way, when
we do Facebook marketing, we're spending any year from a
you know, one hundred and twenty five to two hundred
to two hundred and fifty dollars for the acquisition of patient, right,
and then we think about the lifetime value of the patient,
you know, depending it could be up to like three
thousand dollars, you know, and with group with group on,

(57:08):
you can cut that at least, you know, thirty percent,
because then you don't have the cost of the marketing agency,
because it's not just the Facebook ad budget, but it's
the marketing agency as well that tackles on. And then
it's the booking people that charges you per booking. Right.
So when you compound all of that, you're paying one
hundred and seventy five hundred dollars per patient acquisition when

(57:32):
and you still have to pay for the product. So
it's not that is just to have them their butt
in a chair. That is not to inject. That's not
the cost of your you know, the of your practitioner,
and that's not the cost of your product. So you're
actually looking at a good two fifty to three hundred
dollars right for that advertised patient winning groupon I can

(57:54):
get the same patient for you know, one hundred and
fifty one hundred and nineteen. So it's you have to
play with the numbers. Patients coming from group on, they
have a certain feel to them where they might not
come with open wallets all the time, but they still

(58:14):
want to look and feel good. And it's your job
to recommend. It is your job to open your heart
and say, hey, you didn't ask me, but I'm still
going to tell you what I do here, you know
it is it is your job to build that treatment
plan and have them you finish with your service sitting
them on a chair and saying, my aesthetic consultant is

(58:35):
going to come and give you pricing on all of
that we talked about, and talk about cherry and get
credit and all these different things, and make it so
that the patient is informed, it is welcome, it is loved,
and then you can follow up with them and see
if they want to start you know, but it takes effort.
It's not an event. It is not a one to

(58:56):
three you know, oh what bout? Oh you're from groupon
of No, it's like you're a queen and you're a
king when you sit in that chair and you I
don't I can't read your pocket book, you know. You
know some people have different what maybe you know what?

(59:17):
You might have someone that comes with a lot of
money and not a lot of like need right, or
somebody with no money. But it's so apparent I have
this event to go to, I need to look good.
I don't care pumped me up. So you wouldn't know if.

Speaker 2 (59:32):
You're an asked interesting. So you treat everybody, and this
is really great to understand. Every lead channel that comes in,
you treat them the same same question, same process, same qualifications.

Speaker 3 (59:46):
You know why, because I build my practice on the robot.
I built my practice on the discounted patient. That is
BS complete bullshit, sorry my French, because you don't know
that you're not in this person's pocketbook. So yes, they
make I have so many stories, so many stories gammern

(01:00:09):
about people coming in for twenty units and living with
you know, two thousand dollars package so many stories and
not because like even if they didn't think about it,
they just coming from it. I'm like, okay, what about Oh, yeah,
I'm losing you know, I'm in my new girly era.
Oh tell me about it. Well, you know, I'm trying
to lose weight. I'm trying to you know, this is

(01:00:31):
going to make me. Oh, let's talk about your weight loss.
What are you doing? Boom boom bom boom boom boom.
And then now you have a whole new patient for
weight loss, or now you have a whole new patient
for body contouring that she didn't even know you did.
So it is a great introducer to the practice, especially
for new injectors that are not out there. Nobody knows

(01:00:51):
who they are.

Speaker 2 (01:00:52):
Oh, that's is huge. I mean you've done. I think
it gets downplayed, right, group on it. You know it
gets down played. O, it's discount. It's the patients you
don't want it sounds to me you look at that
through completely different lens. Yeah, let it Like I'm okay,
I'm good, Okay. As long as you take them to

(01:01:12):
the same qualification standards, you get to know them. Like
you said, you don't know what their pocketbook is until
you start asking questions. And they may not have a
lot of money, but they have a big need. Or
they may have a lot of money and they have
a small need, right, or they may have really no money.

Speaker 3 (01:01:26):
And a lot of friends, and now you take care
of them. And then they're like, oh my god, Nellie
took care of me. She's this, she's that, she said.
You know, she's honest. She's not trying to push anything.
Their office, the office is cleaned, her stuff is wonderful.
I'm just going to send everybody there and you tell me,
you know what, tell do not purtasant group on, get
it through us. We're going to give you the same deal.

(01:01:48):
And then one after they own. It's kind of like
I have an entire families coming to get their stuff
done by us.

Speaker 2 (01:01:55):
Amazing started with one patient, started with one ad guys
came in. She treated them correctly, she took care of them,
She made him feel home, she made him feel comfortable,
And I mean that's what it is. You know, Then
the word of mouth referral grows and grows. Now let's
talk about patient lifetime value, right, you're talking my language
like patient acquisition caused patient lifetime value. I mean running

(01:02:17):
a group on it. You said one hundred and eighteen bucks,
one hundred and fifty bucks. They come in now they
refer you ten people. Those ten people spend let's call
it four grand a year. Also yeah something, I mean,
that's this is real stuff.

Speaker 3 (01:02:29):
Check this out. I have this patient coming in years
ago when I was in Liquidida. She came in for
a group on she is. She was for like twenty
years of botox. She stayed for the filler. She put
me in touch with her coworker. I went to do
this is like a healthcare office. So I went to

(01:02:50):
like a boatox party like another business. Someone there referred
me to their hairstylists. Okay, I have hundreds of thousands
of dollars from one person. Hundreds of thousands of dollars

(01:03:11):
one person, because that hairstyle is she looks amazing. She's
like and she's beautiful regardless, she's just whatever I do,
it just enhances her freaking genetic makeup. It is incredible.
And we all have those patients that they're like darn it,

(01:03:32):
you know, and they all ask her like, oh my god,
you look so beautiful. Where do you go? I go
to Nellie.

Speaker 2 (01:03:38):
Yep, right, that's where I'm going. And there's people in
her chair every single day.

Speaker 3 (01:03:43):
But if I would have been like, ugh, hop on,
oh no, oh my god, yeah, let me just do
your talks, get out of here, it defeats a whole purpose.
And like that. I have hundreds of stories. So don't
be too high and mighty if nobody knows about you,
if you're not a plastic surgeon or huge dermatologists. Like
just grind. Get to know the business, get to know

(01:04:06):
the get to know your people. You know, pay your
people well, pay your people well, hire slow and fire fast.
And I have stories about you know, employees and all
sorts of things you know, from people who did not
should at never worked for me. For years. I had
them because I felt obligated. I felt like I was

(01:04:28):
the savior and I wanted to save them and I
wanted to be nice where they almost wrecked my whole thing.

Speaker 2 (01:04:36):
Yeah, we all are like we as entrepreneurs and business owners,
Like there's this hope aspect. Sometimes I hope they come
around or they'll they'll they'll, you know, eventually, they'll figure
it out. They in my experience, they don't know unless
if they shouldn't be on the bus, They shouldn't.

Speaker 3 (01:04:51):
Correct unless they wanted to make an effort, personal effort.
There is no way because you can already change yourself.
How are you going to change others? You can barely
change your habits. You have issues. I have many issues
changing my habits, changing my you know, anything in my
life because where creatures are routine, How are you going

(01:05:13):
to go ahead and try to change somebody if they're
not willing to. So that goes with everything, but especially
with you know, employees.

Speaker 2 (01:05:22):
So people are the hardest, you know, it's I think
part of the entrepreneurship, Like there's so many things that
are hard, but managing the people, getting the people to
work well together, to understand the mission, to understand the values,
to continuously be disciplined, not even motivated, like just show
up every day, do what.

Speaker 3 (01:05:43):
You were taught like you were hired to do it.
It's tough, and not everybody has the same resilience, commitment, willingness,
heart to do things.

Speaker 2 (01:06:01):
I've been amazing for the world.

Speaker 3 (01:06:02):
I wouldn't change it for the world. This is what
I'm I love it, you know. I love to have
opportunities to be better and make a difference, and I
could never get back to God. Really, I can never
get back to like working for someone. I wouldn't take
any money, Like it's crazy, I don't care. I probably would.

(01:06:25):
I would make it there regardless.

Speaker 2 (01:06:27):
Unhireable.

Speaker 3 (01:06:28):
Yeah that is so you say that I am unhiable.

Speaker 2 (01:06:34):
I have friends like that, and I would. I would
put me in that category too. It's like, once you've
been on your own journey for long enough, it's it
comes with its own face of challenges, right it. It
totally does. And uh, you know we have to accept
one over the other. But uh, you know, we like
to own our own our own destiny and enjoy our
own journey. So I get that. Well, it's been wonderful

(01:06:55):
having you on. I really appreciate you sharing your story,
your journey, everything that you've used to bring the success forward.
I know that you have a tremendous amount of success
in the future. Yeah, and you're going to continue to
do great things, and so I appreciate you sharing everything
that you did today. If people want to reach out
to you, if they want to connect, what's the best
place should they hit you up? On Instagram or and.

Speaker 3 (01:07:17):
I'm at Live Underscore Vibrant Underscore METSVA l I v
E Underscore Vibrant Underscore Meta, or they can go to
my website Live Vibrant Man dot com, l I B
E B I B R A n T mead dot
com and get in touch ask questions. I'm you know,

(01:07:37):
I soon I'm gonna start charging for this information for sure.
A lot of value on on living and working the
path and going from zero to you know whatever at
this point. But at this point, I'm an open book.
At some point I charching for you know, business, it

(01:08:00):
for me, and I keep you know, all of us
will continue to grow.

Speaker 2 (01:08:04):
So absolutely well, I appreciate everything that you shared today
is really insightful and I think you bring a lot
of light to some struggles that practice owners or soon
to be practice owners or facing or going through maybe
open up some opportunities that they haven't looked into before.
And you know, going back to your wife, because I
know as an entrepreneur, as a practice owner, it's not easy.

(01:08:24):
Every day comes with some sort of face challenges and
have that purpose. Guys have that intent. So Nellie, I'll
leave it at that. I know you're super busy. I
know that you got patients to serve and people to
chat with and treatment plans to give. So thanks again
for joining you guys. Please go visit her, Go follow
her on Instagram, drop her DM, connect with her. She's

(01:08:44):
obviously built something super valuable and incredible and just has
a different lens on how she views patients, how she
connects with patients, her tech stack, really understands her numbers,
understands treatment plans, understands you know, how to communicate not
with throughout without being selsy with really just getting information.
Thank you, and I think there's a lot to learn. Yeah,

(01:09:06):
so thank you so much. Following with that, guys, Until
next time, Happy injecting. Thanks thanks for tuning in to
Medical Millionaire. Every week, we're here to help you transform
your practice into a thriving, profitable venture, covering everything from
marketing and patient bookings to mindset, workflow, automation, and beyond.

(01:09:28):
Whether you're just starting out, scaling up, optimizing operations, or
planning your exit strategy, this podcast is your go to
resource for success in the medical esthetics industry. It's time
to supercharge your practice and take action today. Share this
episode with a fellow entrepreneur, Rate the show and don't

(01:09:48):
forget to click the link in the show notes to
access powerful tools and expert guidance at get dot growth
ninety nine dot com, slash MM, and make sure to
tune into the next episode of Medical Millionaire

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