September 7, 2024 • 34 mins
Is Beetlejuice, Beetlejuice one of the best names for a sequel in history? We have the answer.
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#Movies #Marketing #Podcast #MichaelKeaton #MovieTitles #sequels #beetlejuicebeetlejuice #timburton #beetlejuice #SpeakingHuman #Opinions #Review #BoxOffice
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SHOW NOTES
Get visuals, links and show notes from this episode at speakinghuman.com or at MOMApodcast.com.
#Movies #Marketing #Podcast #MichaelKeaton #MovieTitles #sequels #beetlejuicebeetlejuice #timburton #beetlejuice #SpeakingHuman #Opinions #Review #BoxOffice
Become a supporter of this podcast: https://www.spreaker.com/podcast/moma-movies-marketing--3296937/support.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
In a world where movies rely on marketing more than
ever to connect with audiences, one podcast aims to make
sense of it all. This is movies and marketing. Next
Saturday Night, where're sending you that to the future? Go ahead,
make my day?
Speaker 2 (00:23):
How about now you're crazy Dutch past. What we've got
here is failure. You milligate, take a a where as
freshole of how or we might as well good? Then
I am an f B I agent. So Patrick, would
(00:43):
you be surprised if I told you that four of
the five top movies of the year right now are
direct sequels and the other one is an indirect sequel
or equel? Would that information surprise you? Would it shock you?
Speaker 1 (00:59):
It would not. It seems like sequels just go on.
There's no shortage of sequels in Hollywood.
Speaker 2 (01:06):
We're always sequeling something. And if you add in prequels, requels, remakes,
whatever we're calling them these days, I feel like everything
is basically.
Speaker 1 (01:15):
Comes from something else, right, Yeah, it's human nature. We
want to tell that story for any number of reasons. Again,
sometimes it's because of familiarity. Right, As human beings, we
gravitate toward things we know, nostalgia. Sometimes again, also related
to things we know. I don't think they'll ever go away.
Maybe sometime in the future we'll see people getting sick
(01:38):
of them, but I don't think it's going to happen.
Speaker 2 (01:41):
I doubt it too, because it's one of those things
we complain about it. I think for like forty years
people have been like, ah, the sequels. All we do
is sequels, But we can't quit them, you know what
I mean. I keep going back. I always go to them.
I'm like always like interested Beetlejuice. Beetlejuice is coming, and
I'm like little cautious, but I'm also gonna go see it.
Speaker 1 (02:02):
Yeah, I mean, we complain, but it's also you know,
even when new movies come out, it becomes a franchise
because it keeps. You know, they create new sequels like
Inside Out, Inside Out too. That movie's not that old,
but you know they'll probably make five more of those movies.
Despicable Me, it's not decades old, but now we're on
what four, five, seven, twelve Despicables, you know, and those
(02:24):
are animated. But I mean it's everything.
Speaker 2 (02:25):
Yeah, I remember after you saw the first Despicable Me,
You're like, I need.
Speaker 1 (02:29):
Some more of that can't get enough for those minions.
Speaker 2 (02:33):
So what are we talking about today? Patrick? What are
we doing here? I think we might have hinted at
it a little bit. What do you think, as.
Speaker 1 (02:39):
You probably are well where I mean you mentioned it.
You know we're on the precipice of the release of
this year's next big movie, another sequel, Beetlejuice. Beetlejuice.
Speaker 3 (02:51):
When I was a teenager with a trickster demon terrorized
our entire family and tried to force me to marry him.
I believed he was gone forever until you found this.
Speaker 1 (03:05):
In the attic. Now he's Beetlejuice.
Speaker 3 (03:10):
Don't ever say that name Beetlejuice.
Speaker 2 (03:13):
Oh I am serious.
Speaker 3 (03:16):
If you see same three times, he will appear.
Speaker 1 (03:21):
Beetlejuice. The juice is loose. So we thought it was
a good time to not only talk about Beetlejuice as
we have called it squared Beetlejuice squared. But this is
what's really interesting about this episode. We're going to get
into some sequel titles that we believe could be the
greatest of all time. Not necessarily movies titles, just the
(03:41):
titles themselves. I'm pretty excited to dig into this one
with you. I think this is.
Speaker 2 (03:47):
A rich topic that you know, once you kind of
like start diving in a little bit, you find some
some kind of interesting ones. There's you may not think
there's much beyond you know, part two you out there,
but there is if you go down, go down a
little bit, get your shovel. There's some pretty decent sequel
titles out there.
Speaker 1 (04:07):
First, we dug up some stats, sequel stats. That is,
we all know Hollywood releases a lot of sequels, but
just how many? Because this is all very interesting information,
and I think our listeners, you know, a lot of
times you guys come in, we give you some facts,
but then you know, we do give you a lot
of our own opinions about marketing or whatever you know
(04:29):
is happening in that episode. But when you hear the stats,
I think it's very enlightening to know a little bit
more about the sequels themselves. Chad, why don't you tell
the listeners?
Speaker 2 (04:37):
So I went down a little bit of a rabbit
hole here and I'll take you kind of through the process.
We know we're bombarded with sequels, but how many sequels
are we getting each year?
Speaker 1 (04:46):
You know?
Speaker 2 (04:47):
What's that look like. So I decided to ask our
friend chat GPT, you know, always good for some this
kind of information, how many sequels were released in twenty
twenty three. Here's the response I received. Number of equals
approximately fifty five percentage of total releases, around twenty three percent.
(05:07):
I don't know what you think of that number, Patrick,
but when I saw that number, I was like, that
number seems.
Speaker 1 (05:11):
Low to me. In twenty twenty three.
Speaker 2 (05:13):
Yeah, you know, when you think of like hundreds of
movies are released, they're saying fifty five is the approximate
number of sequels, which is around you know, twenty three
percent of the total number movies. So I wanted some verifications.
So what I did was I scanned through Box Office
Mojo's list of the top two hundred twenty twenty three movies,
and I ended up, you know, just pulling them out
and counting myself. And I didn't count prequels. It also
(05:36):
include some re releases, some special releases. I ended up
counting just over thirty movies that were sequels, which ended
up being about twenty percent of those movies when I
pulled out some of those movies. So that you know,
chat GPT number kind of tracks a little bit. The
you know, number of movies I was getting was a
little smaller, but I might have been going from a
(05:58):
smaller pool. So now I need to go a little further,
did a little more research. Found a post from Steven Follows,
who is an established data researcher in the film industry.
He had a post on his website Stephenfollows dot com
just this past April analyzing whether there are more sequels
than there used to be. In that post, he looked
(06:20):
at two data points, the percentage of movies produced that
were sequels over the last forty years and the percentage
of domestic box office earned from sequels. What he found was,
I thought really interesting this I'll quote directly from his post.
In twenty twenty three, despite sequels only making up under
five percent of the movies released, they collected forty five
(06:44):
point eight percent of the cinema box office. Now that's
pretty staggering. Essentially, what that tells us is, while sequels
aren't nearly as all consuming as they seem to be,
you know, only five percent of movies release, that's not
very high. They take up this huge box office and
cultural space, and we know a huge marketing space. You know,
(07:06):
we're always like talking about the marketing for these sequels
because they're pumping a lot of money into these movies
to get us to go see them. So that's pretty staggering.
This is why I think of sequels. I'm like, it
must be you know, fifty percent of the movies coming
out must be sequels. But it's not even close to
that high. But it feels like that because of the
way they kind of dominate the box office and just
(07:27):
dominate our culture, I think.
Speaker 1 (07:29):
And that's what's so interesting about it is it doesn't
take a lot because they feel so overwhelming, and the
fact that we get multiple sequels in any given franchise.
You know, it's not just one, two three anymore. It's
one two, three, four, five, six, seven, eight.
Speaker 2 (07:46):
Or more fast ten saw ten.
Speaker 1 (07:49):
Yeah, I mean, so it has gotten to be so
ridiculous to some extent that it does. It does feel
like a lot more than in that one particular year
five percent.
Speaker 2 (08:00):
But you know, if you look at it, the majority
of the movies we're getting are originals. So we go,
you know, we kind of like, ah, sequels, we feel
like we're getting sledgehambered with them. But we're actually not,
So that's something.
Speaker 1 (08:12):
I mean, you know, if you feel like you're being
beaten to death, isn't that pretty much with all that matters? Yeah,
I mean, you know.
Speaker 2 (08:19):
Not if you're alive, which you know, speaking of beaten
to death actually brings us to one of the biggest
sequels of the year, maybe of the decade. Of course,
I'm talking about Beetlejuice.
Speaker 1 (08:30):
Beetlejuice.
Speaker 2 (08:31):
Ads of this recording were about one week out from
the release of Beetlejuice. Beetlejuice, Patrick, wouldn't you share some
stats with us about the first Beetlejuice film.
Speaker 1 (08:42):
Well, if you weren't alive back then, in the eighties,
that is, you wouldn't know this. But Beetlejuice, the original
was released all the way back in nineteen eighty eight,
thirty six years ago for those of you who are
bad at math, like many of us are, And that
opened to an eight million dollar box office and went
(09:05):
on to make seventy three domestically. So that's that's a lot,
you know. It went from eight to seventy three. The
movie was the tenth the highest grossing movie of the year,
just behind Cocktail A Tom Cruise movie. So you know,
that's pretty good. And since that time, it's grown in stature.
You know, it has become a fan favorite. People love it.
(09:26):
It became a Broadway play because it was very popular.
Speaker 2 (09:30):
Pretty wild. What's your relationship to Beatleteeth?
Speaker 1 (09:33):
I remember this movie as a kid. I was eleven
when it came out. It wasn't scary, but it was
just really cool looking. Tim Burton was doing some really
interesting things. I mean, I can't remember. I think Batman
came out after this, right, eighty nine maybe.
Speaker 2 (09:49):
Yeah, yeah, I think this was. Batman was probably the
next one after.
Speaker 1 (09:52):
This, Yeah, and that was huge. And this was that
time period where he was a really interesting director, movie maker,
you know. And Michael Keat he really made that movie
shine Ah Well, I intended tally are. I have a
graduate the Harvard Business School. I travel quite extensively. I
lived through the Black Plague and I had a pretty
good time during that. I've seen The.
Speaker 2 (10:10):
Exorciste about one hundred and sixty seven times, and I
gave getting buddier every single time. I said, not to
mention the fact that you're talking to a dead guy.
Speaker 1 (10:19):
Now, what do you'll think?
Speaker 2 (10:21):
You think I'm qualmined, this is a big one. I
saw Us in the theater when I was nine years old,
and this is probably one of the most important movies
to me when I was growing up because it was
so weird and just kind of captured my sense of
humor at the time, or maybe like shaped my sense
of humor and like oddball things I enjoyed at that time.
I even watched the strangely plotted Saturday Morning cartoon based
(10:45):
on Beetlejuice that came out afterwards, Oh yeah, and had
some of the toys. So this was kind of one
of the most influential and rewatched movies in my young life.
It was a big one for me, and as you
mentioned Tim Burton, it kind of signed me up. I'm like,
I'm in on this guy. Whatever he does. For the
next twenty years did kind of go downhill, you know,
(11:06):
into the nineties, I thought a little bit. But after
this and then you saw Batman, You're like, Wow, whatever
this guy does, it's gonna be great. There's really nothing
else like it. It's just such a unique film.
Speaker 1 (11:17):
I want to say one other thing, you know, the
Tim Burton thing that you mentioned, Like all movie makers
who have a style. Tim Burton had a style, and
I think over time you see that style, it becomes
it's not as unique or new or fresh anymore. It's
like some of the early things that Michael Bay did
and then it becomes like, oh my gosh, okay, we
got it. Or Zack Snyder or you know, any of
(11:38):
those guys who have this like unique look to their movies.
Doesn't make them any less special, but there's an identity
to them, and Tim Burton definitely has that, and I
think this movie is just soaked in his identity.
Speaker 2 (11:50):
Yeah, and I don't know if his movies also just
became less personal. You know, he got in the studio
machine and started making these, you know, more polished studio
products and less like the Beatle Juice, Edward Scissorhands. You know,
even Batman Returns kind of has this bizarre signature. I
think a little closer than some of this later like
Disney stuff he started doing, which isn't bad, you know,
(12:11):
it's he at least brings something interesting to it, But
I don't know if it's as personal as kind of
the earlier stuff.
Speaker 1 (12:17):
Yeah. But back to the titles, because that's why we're
here today. They've been marketing this movie for what seems
like a year and a half, right, I mean it
seems like for.
Speaker 2 (12:27):
It an eternity.
Speaker 1 (12:28):
Some would say an eternity. Yeah, but we want to
talk about the title. The marketing. Yes, but the title
is part of that marketing, right, It's the thing we
often talk about the unsung hero of a movie and
its success is attributed to the title. So let's talk
about that. Is Beetlejuice. Beetlejuice itself a good title? What
do you think?
Speaker 2 (12:49):
I think it's a great title for a few reasons.
You know, I'll throw out there and then you can
see if you agree, disagree, or you want to add
on here. One captures the name of the original movie.
That's kind of essential. You want people to know it's
a Beetlejuice movie. Does something creative by incorporating a concept
from the movie the same my name three times idea,
(13:09):
and then it feels like a logical, yet simple and
clever extension of the first one. Really, you know, all
they're doing is adding on this the same name twice,
but it feels clever in the way that they're doing it,
and it makes sense. It feels like this is exactly
the way the title should be. Most of all, it's
not just Beetlejuice too. So, yeah, I think this is
(13:32):
a really good title. What do you think?
Speaker 1 (13:34):
Yeah, I agree with you for all those reasons. I
don't even really have much to add there other than
I love this more than most sequel titles, you know,
because it does capture the essence of the movie. Anybody
who knows Beetlejuice knows you say his name three times
and he appears right, so you've got Beetlejuice. Beetlejuice. I
mean the anxiety that you feel, or the suspense you
(13:55):
feel when they get to that too, that something bad
is going to happen when they get to three, like,
don't even do it. And there's something about that level
of suspense before you get to saying it three times,
and it's on the tip of your tongue. It's just
right on the edge.
Speaker 2 (14:10):
The cusp of beckoning him, beckoning him, bring him into
the real world, whatever, Yeah, whatever you want to call it. Ah,
you're right though, it's a great point. There's like anticipation
built into the title, you know, you say those first
two words and then you're thinking of the third word
and how great is that?
Speaker 1 (14:26):
Right? It's the second Beetlejuice, and you're I mean the
title is just Beetlejuice, Beetlejuice. I mean, it couldn't be
a more perfect title, honestly for a sequel.
Speaker 2 (14:35):
Yeah, and it seems easy, but like landing on something
like that, as we know anybody who's worked in marketing,
usually incredibly difficult to get there. Let me give you
a few titles Tim Burton supposedly considered back in the
day when a sequel for Beetlejuice almost happened. We've got
Beetlejuice goes Hawaiian, What Beetlejuice in the Haunted Mansion? What
(14:58):
Beetlejuice Goes West? No, those are those were possible possible titles,
and I think Beetlejuice goes Hawaiian was pretty close. And
then there was the title that was on the short
list for the twenty twenty four sequel, according to Tim Burton,
which is Beetlejuice twenty twenty four.
Speaker 1 (15:15):
Ad. Ugh, those are all so bad. I'm so glad
that they didn't choose it.
Speaker 2 (15:20):
I mean, if we would have got what if we
would have got twenty movies where it's like Beetlejuice goes Hawaiian,
Beetlejuice goes West, Beetlejuice does all these things that would
have probably got pretty all pretty fast.
Speaker 1 (15:32):
It's like when we talk about what the alien franchise is,
like Alien Colon, you know, Romulus, Alien Colon coming in. Yeah,
I mean, it's just this, this is unique enough. It's
like the movie itself. It's clever, witty, has a little fun,
it's playful right with itself. It's almost self aware, you know,
(15:53):
in that it's better than that. It's better than just
Beetlejuice too, or Beetlejuice goes Hawaii and what is that?
Speaker 2 (16:01):
What is that?
Speaker 1 (16:02):
Come on?
Speaker 2 (16:03):
All right? So I came up with a few possible
alternative titles. If we're in a room, you know, before
this came out. They're not as good as Beetlejuice Beetle Juice,
but these are ones I would have like spitballed, and
I would have been like decently proud of myself. I'd
be like, these are all right to put in the arena.
Let me know what you think. Beetlejuice Rises, Beetlejuice Unleashed, Okay,
(16:25):
this this one is all right. I got three variations
on it. Beetlejuice is loose, beetlejuice gets loose, or beetlejuice
on the loose, juice loose, you know, the juice is loose,
beetlejuice hole, and make my millennium, which is you know,
in the first movie he has the quote of go ahead,
(16:46):
make my millennium. Beetlejuice colon one more time, and this one,
I like, I think I think it could go. I
don't know the plot of this new one, but this
could work. Beetlejuice comes for your Daughter, Yeah, that could
that could be. It could be weird, but like, I
(17:06):
like that you were using a quote from the movie.
Speaker 1 (17:09):
We've Come for Your Daughter juke.
Speaker 2 (17:11):
Yeah, yeah, I tried to work something in.
Speaker 1 (17:13):
I'm not saying any of those are my faves here,
but I will say you could even have used one
of your titles or part of one of your titles
as a as a tagline for the movie. Even now,
I think it could just be beetlejuice colon juicy.
Speaker 2 (17:29):
I thought you were gonna say. I'm not saying your
titles are garbage, but that's where I would put them.
Speaker 1 (17:38):
I do like some of yours. I like where you
were at, your your mind was, you know, in certain things.
But I think what's better about those brainstorming activities is
that you could use a portion of that for a
tagline or a slogan for the movie. You let the
title shine and then you bring it up.
Speaker 2 (17:55):
So what's your overall grade for the title? Beetlejuice, Beetlejuice?
Where do you land on it? What are you giving it? A?
Speaker 1 (18:02):
Plus? One hundred percent? Smiley face, superhuman, a little tribute
to our early days of speaking human. I mean all
of them, all of the above. I love it.
Speaker 2 (18:10):
I'm with you. I'll probably give it an A. I
don't know if I'm gonna give it the plus?
Speaker 1 (18:14):
Is it is it? Come on?
Speaker 2 (18:15):
Does it stand as the best of all time? But
probably it's in the conversation. I'm close on the plus so,
but I'm not quite there yet, But I'm go give
it an A. It's hard to get much better for
a sequel title than this. Yeah, it's fantastic, but you
can't give it an A plus yet. But let's talk
about some of these yeah, yeah, best sequel titles that
we have found, and you know, most just slap a number,
(18:37):
like we've talked about, most of them just slap a
number right after the original title and they're just like, hey,
you know what, We're gonna call it a day. But
some get creative, like beetlejuice, beetlejuice, right, And today we're
going to uncover some of those, and we're going to
give you the list that we created. Obviously there are
way more, probably because there are hundreds of sequelsndreds and hundreds,
(19:00):
maybe hundreds of millions of sequels out there. We're just
tapping we're just tapping into the sequel title market here.
So what do you think, Shad, what made your list?
Give me some, Give me a few. I've got a
long list here. I'll just start off sharing one that
I think is kind of the cream of the crop.
It rises to the top. One of my favorite an
(19:21):
A plus simple like beetlejuice, beetlejuice, but just delivers the good.
It's Aliens. You know you mentioned alien early alien to Aliens.
I mean, just perfection, genius, It shows, it tells you
what you're getting, what's different, just really does the job here.
Speaker 1 (19:39):
Yeah, I totally agree, and that's on my list, you know,
could because what's more than one alien aliens plural? Right,
it's in the conversation of the top five of all
time best titles. I would say, if we're just gonna
talk about, you know, sequel titles that I think do
something a little different, I might say something like, you know,
I've talked about this with you. Twenty eight weeks Later,
(20:02):
which is a sequel to twenty eight days Later. I
like that they just kept it, you know, they didn't
say twenty eight days later too, And it works with
the movie because here's what I think all of the
best sequel titles of all time do. It should make sense,
meaning it should connect to the movie's theme or somehow
relate to the original movie, preferably the title. But that's
(20:23):
not totally necessary, Like, it doesn't always have to be
related to the original title, but if it does, you know,
it should make sense. And I think twenty eight weeks
Later does that.
Speaker 2 (20:32):
Yeah, that one was definitely on my list. We know
we got the next sequel coming then, which is twenty
eight years Later, I think is on that list. Something
I noticed when putting these together, a thing I kind
of like when sequels do when it works is time
changes within the title. I guess you would probably call
it time, but like, that's one example. Another one I
(20:52):
really like is we went from Night of the Living
Dead to Dawn of the Dead, Today of the Dead.
Another example is we had the movie before sunrise and
then we went to before sunset for the next movie.
So you have these kind of like changes in time,
or it shows you how we're going to a different
time of day, or it could be like we're going
to a different place, We've gotten a little older, or this,
(21:14):
you know, world has changed a little bit in some way.
Along those same lines, I'll also throw out the Planet
of the Apes movies going back evento the like early originals,
we started with Planet of the Apes, then we had
Beneath the Planet of the Apes, and we went to
escape from the Planet of the Apes, Conquest of the
Planet of the Apes, then the Battle for the Planet
of the Apes, and then with the new series we
had Rise of Dawn of War four, Kingdom of I
(21:38):
like those. I think, you know, they maintain the original,
but they also kind of tell you a little story
about what we're getting in this movie.
Speaker 1 (21:45):
I do like that. I think the only thing that
I believe those movies suffer from is that you almost
forget which one is supposed to come before the other ones,
you know, like sometimes the naming convention of those are
very difficult. Sometimes it doesn't matter. Like a great example
of that would be it doesn't technically matter which Indiana
(22:05):
Jones you watch first, but they all have that same
kind of quality. They're telling the story Indiana Jones and
The Raiders of the Lost Ark Indiana Jones and The
Temple of Doom, Indiana Jones and The Last Crusade, right,
they tell that story. So in that case it's not
necessarily about the order. It does help to watch them
in order. But like The Kingdom of the Planet of
the Apes and those, I think those are really important
(22:27):
to see them in the right order to understand what's happening,
and those suffer from that a little bit.
Speaker 2 (22:32):
Now that's a really good point because I thought about that,
especially with the Bourne movies. I was like, the Bourne Supremacy,
I'm like, what does that even mean? And to the
Born Ultimatum, same thing, and you're right, what's the order there?
How do they go? You know, something I hadn't quite
thought of, But I like that.
Speaker 1 (22:48):
I would even say, like the die Hard movies, the
Live Free or die Hard I liked a lot. Die
Harder is kind of good, even though that has die
Hard to die Harder. But Live Free or die Hard
I thought was kind of interesting and a little departure
from the one two threes.
Speaker 2 (23:03):
Yeah, I liked all those. You know, we had Diehard
with a vengeance, look for your Diehard, Good Day to
die Hard. I think they're all kind of interesting, and
you know how they're gonna fit it in there. You know,
what kind of like phrase are they going to use
this time? Makes it kind of fun and a little
bit different. Let me throw out some kind of like
clever insertions of you know, we're doing a part two.
(23:25):
Here's some examples of that. Beethoven second. So we had
the movie Beethoven, you know, about the Big Dog, and
now we have Beethoven Second, which obviously calls back to,
you know, Beethoven the musical artist. Something a little clever
going on there. House too, So House was kind of
this horror movie from the eighties. Here's what they did
(23:46):
with House two colon the second story, second story of
a house.
Speaker 1 (23:51):
Yeah, you know, yeah, but also the second story.
Speaker 2 (23:53):
You know, it plays in two ways. Jaws three D,
it was Jaws three but it was also in three D.
And Happy Death Day to You.
Speaker 1 (24:03):
Yeah, yeah, I forgot about that one.
Speaker 2 (24:05):
So they had Happy death Day and then Happy death
Day too you, you know, which is like singing Happy
Birthday to you. It's just kind of clever plays unfamiliar things,
you know.
Speaker 1 (24:14):
You know, playing off that a little bit. One of
the ones that kind of fall into that world is
I still Know what you did last Summer sequel to
I Know what you did last Summer? I mean, you know,
kind of fun, kind of playful, you know, and it was,
you know, a little bit silly. I would even say, like,
you know, I talked about this off air a couple
of weeks ago zombie Land double Tap, which is a
(24:35):
play on something they talk about in the movie as
one of the rules in zombie Land. You know, you
got a double tap, killed the zombie. So I like
that that they didn't just call zombie Land too. Here's
one that you may not even remember, Chad, but as
a kid, I loved this movie so much. I think
(24:56):
about it sometimes to this day because I remember watching
this movie with my dad. Any which way you can
do you remember.
Speaker 2 (25:02):
This movie, the Clin Eastwood Monkey movie.
Speaker 1 (25:05):
Yeah, yeah, he had a Rangutang, which is a sequel
to every which Way but Loose, But the sequel's name
is any which way you can. It kind of works.
Speaker 2 (25:14):
Yeah. Another title though, related to that, also featuring Clint Eastwood,
was we had for a few dollars more and then
we get the sequel, same character, a fistful of dollars,
which is a really interesting kind of like, you know,
variation or progression of the title.
Speaker 1 (25:31):
Yeah, the Spaghetti Western era. What do you think of
the sequel The Color of Money, which is the sequel
to The Hustler.
Speaker 2 (25:39):
I had this on the list. I diged it a
little bit for the lack of connection. You know, it's
tough to if you didn't know, it's tough to connect it.
But I love the title. I mean, the Color of
Money is a great title, and the Hustler the Color
of Money, they go together. Well. But yeah, you wouldn't
necessarily know that was a sequel just from the title alone,
so I did knock it a little bit for that.
Speaker 1 (26:00):
You almost have to know it's a Paul Newman movie, right,
and you have to know that to know that it's
the sequel to it, you know. But again, great movie
for one, the two, great title in general. But yeah,
you're right, it's like dinging it for do you know
that it's a sequel And maybe that doesn't matter.
Speaker 2 (26:18):
Maybe it doesn't matter because in that same camp, I
think of The Empire Strikes Back, right before they stuck
the Star Wars colon on the front of everything or
episode whatever before that, when they originally came out, it
was Star Wars. Then it was The Empire Strikes Back.
Then it was Return of the Jedi. All great titles,
you know, and they were kind of like their standalone things,
and they told you a little something about the movie,
(26:40):
but you didn't know, would you know.
Speaker 1 (26:41):
They basically did what we told Alien to do, Yeah,
is just make it a colon and then make them consistent, right,
make that uniform for all the movies, so we know
what it is.
Speaker 2 (26:51):
How About here's another one, kind of an interesting, more
recent one, Pray the sequel to Predator that came out
pretty recently. It's a flip. It's like the other side
of the coin. You know, we got we got your
Predator and then you got your prey.
Speaker 1 (27:04):
I mean, I like that as a sequel, But I
will only dang that because it's a little too late.
It's too little too late, right.
Speaker 2 (27:09):
And we did already have a Predator too, and an
alien versus Predator. If that was the first and only sequel.
Speaker 1 (27:14):
That would have been up there with Beetle Juice. Beetle
Juice for sure and Aliens.
Speaker 2 (27:18):
I did see online where people were you know the
movie now you See Me? Yeah, somebody on Reddit was like,
how did they make a sequel and just call it
now you See Me too? Rather than call it now
you don't?
Speaker 3 (27:30):
I know?
Speaker 1 (27:30):
Right, Like, wouldn't that be so good?
Speaker 2 (27:32):
That would be great. I mean, it would have been
a great title.
Speaker 1 (27:34):
Yeah, even if you didn't know or see the first one,
it's still a great title. Now you don't what I mean?
It makes you ask the question. Therefore, you kind of
want to know what's going on, and you may even
go see the first movie or you know, stream it
or whatever.
Speaker 2 (27:50):
And who wouldn't want to buy the two together in
a pack?
Speaker 1 (27:53):
Yes, exactly, all right. So I'm gonna leave with this
because I you know, we go on all day. I
will leave my life last one on here, which is
always going to be the thing that I think about
whenever I think of anything. That's the number two. We've
talked about this. I don't care that it has two
in the title because it rhymes and it makes everything
(28:14):
right with the world. This is a sequel to the
original movie from nineteen eighty four called Breakin, so then
they had break In two. Electric Boogloo. I mean, is
that not the best name ever? No matter what you say,
you could say Diehard to electric Boogloo and I'd be
okay with it.
Speaker 2 (28:29):
There's a case to be made that every sequel should
just have electric boogaloo after it, and it would work.
Speaker 1 (28:35):
Boogloo as a word. It works with everything. I don't
even care.
Speaker 2 (28:40):
I never I never saw the movie, so I don't
know how it connects.
Speaker 1 (28:43):
I think this is like one of those HBO movies
because that's the only reason why I know it exists.
And it was on all the time.
Speaker 2 (28:50):
I remember the title, and I remember laughing at the
title every time.
Speaker 1 (28:53):
It was one of those dance off movies, you know,
like Get Off or Step Up or whatever.
Speaker 2 (28:57):
But yeah, some great stuff there. It's hard to end
with anything other than electric buggaloo. But I'll throw three
that I didn't mention out there there. I can't go
unmentioned hot Shots Part do you know? Throw out part de?
The Matrix reloaded, it's pretty solid. And finally The Bride
of Frankenstein. You got Frankenstein and then you got the
(29:18):
Bride of.
Speaker 1 (29:19):
Let me ask you this movie has not been released yet.
We have Joker and then we have Joker Fally, how
do you feel about that?
Speaker 2 (29:27):
I feel like it's stepping on Hotshots a little bit.
Speaker 1 (29:29):
Yeah, right, when you say Hotshots Part DE, I mean
to think about Fally.
Speaker 2 (29:34):
I think it's as a bizarre of a sequel title
as the movie looks.
Speaker 1 (29:39):
Yeah, yeah, I would agree with that. So let's loop
back around Chad and talk Beetlejuice Beetle Juice before we
end the day. Two questions. One, do you think that
this is the best title of all time? Does it
make the top list? What does that top list look like?
You know, like I say, oh, it's probably in the
top five. And two what are your predictions for this
(29:59):
movie for the box office?
Speaker 2 (30:01):
Yeah, definitely the title, you know, now that we talked
about some of the best titles, definitely cracks the top ten.
Probably it probably isn't the top five. I mean it's
up there. You know, if Aliens is my peak, it's
not far from there. It's probably within within five of that.
Speaker 1 (30:15):
I would say it's top five, maybe top three. It's
right below Electric Boogeloo. I mean it has to be.
You know, nothing's going to top that. What do you
think about the money? What kind of money is it
going to make?
Speaker 2 (30:26):
I think we've been doing this. We've done this with
a couple movies this year. We've done this with Arthur
the King, and we've done this with Dune Part two.
Arthur the King did a little worse than both of
us predicted. You predicted sixty five million. I predicted forty five.
It made twenty five. This was the Mark Wahlberg movie
with him and a dog. Then nobody saw. Dune Part
(30:48):
two did a little better than you thought, just a
little worse than I thought. Domestically. You predicted one seventy five.
I predicted three point fifty and made two eighty two.
Speaker 1 (30:58):
So I won.
Speaker 2 (30:59):
I was a little closer. But oh, are we doing
the overrule?
Speaker 1 (31:02):
It's prices, right rules.
Speaker 2 (31:03):
Man, the right rules, so you can't go over Okay,
I'll keep that in mind with this one.
Speaker 1 (31:07):
Yeah, one dollar.
Speaker 2 (31:08):
Internationally, you guess five point fifteen. I guess eight hundred.
It was seven to eleven. I was also over there,
but I was closer. I was closer, all right. So
for Beetlejuice domestically, I'm gonna guess two ninety two domestic.
Speaker 1 (31:26):
I thought you're gonna say two ninety nine.
Speaker 2 (31:28):
I should I should have gone that. I'm gonna go
to ninety two domestic. I'm gonna just keep it just
a touch under three hundred. I'm not sure. I think
this movie could be huge, And then I'm like, is
it just or is it just that the Beetlejuice fans
are like super loud and there's not as many as
I think Internationally. I think people maybe just don't know
as much about Beetlejuice the rest of the world. I
could have no idea what I'm talking about there, but
(31:48):
I'm going five five point fifty. I'll say so two
ninety two five.
Speaker 1 (31:52):
Fifty I am gonna go. I'm gonna go two fifty
for domestic. Okay, I almost went three fifty, but I'm
actually to go two fifty.
Speaker 2 (32:00):
It's the once we said the overage things. That's what
scared me. I should probably shuld have teased it down
more since I went first, you could go lower.
Speaker 1 (32:09):
No, that's that's the actual number that I wrote down,
which I thought was interesting because you were a little higher.
I do wish you would have done two ninety nine
because that's great prices, right, you know that's a number
right there, like one ninety nine. You know how they
do that international. This is where I get a little
weirded out because to your point, I don't know, you know,
international sometimes those things go crazy and then other times
(32:32):
like no. But here's what I think we have going
for this movie Halloween. Yeah right, like it's coming out now,
but you have a pretty good spread. This movie is
going to stay in the theaters I think until end
of October, got two months, yeah, so it's going to
have some legs. I almost want to do like nine
hundred million for this. I think that's an overshoot a
(32:53):
little bit because even Dune two, did you know seven
to eleven and that movie was you know, everybody was
talking about that movie. So I'm probably gonna do like
six point fifty.
Speaker 2 (33:03):
Where you're higher than me, so then you know you're
kind of like covered to be closer as long as
it gets to that point. It's an interesting one, this one.
Initially when I saw this coming out, I'm like, I
think this is gonna be huge, and it might be.
It might be end up being like a six hundred
million dollar domestic movie.
Speaker 1 (33:19):
I think my international is going to be a little high.
But I'm wondering if this movie does well because it's
a little weird and interesting, and I think people are
kind of in that mood right now. They're looking for
movies that are kind of unique.
Speaker 2 (33:31):
Yeah, I think it could end up being like a
huge movie, and if it ends up making more than
we think domestic, your international is not that.
Speaker 1 (33:38):
High, Yeah, will be if it does anything like The Crow,
but we won't talk about that.
Speaker 2 (33:42):
Tough to Beat the Crows four million dollar over.
Speaker 1 (33:49):
Yeah. So we have a lot of sequel titles, you know,
the best of the best there that we've listed today.
But you know, again it's not all encompassing. We didn't
name them all. So maybe you have some suggtion estions
on what we should have added to the list. Feel
free to send us something in an email. Maybe that's
feedback at Speaking human dot com, or just go to
(34:09):
the website. You know you can find little places to
leave your opinion there. Maybe the show notes page that
would be a good place to start. We hope you
enjoyed this episode of Movies and Marketing. That's it for
this one. Until next time, let's fade to black.
Speaker 3 (34:26):
I'll be back.
Speaker 1 (34:27):
He's not coming back.
In a world where movies rely on marketing more than
ever to connect with audiences, one podcast aims to make
sense of it all. This is movies and marketing. Next
Saturday Night, where're sending you that to the future? Go ahead,
make my day?
Speaker 2 (00:23):
How about now you're crazy Dutch past. What we've got
here is failure. You milligate, take a a where as
freshole of how or we might as well good? Then
I am an f B I agent. So Patrick, would
(00:43):
you be surprised if I told you that four of
the five top movies of the year right now are
direct sequels and the other one is an indirect sequel
or equel? Would that information surprise you? Would it shock you?
Speaker 1 (00:59):
It would not. It seems like sequels just go on.
There's no shortage of sequels in Hollywood.
Speaker 2 (01:06):
We're always sequeling something. And if you add in prequels, requels, remakes,
whatever we're calling them these days, I feel like everything
is basically.
Speaker 1 (01:15):
Comes from something else, right, Yeah, it's human nature. We
want to tell that story for any number of reasons. Again,
sometimes it's because of familiarity. Right, As human beings, we
gravitate toward things we know, nostalgia. Sometimes again, also related
to things we know. I don't think they'll ever go away.
Maybe sometime in the future we'll see people getting sick
(01:38):
of them, but I don't think it's going to happen.
Speaker 2 (01:41):
I doubt it too, because it's one of those things
we complain about it. I think for like forty years
people have been like, ah, the sequels. All we do
is sequels, But we can't quit them, you know what
I mean. I keep going back. I always go to them.
I'm like always like interested Beetlejuice. Beetlejuice is coming, and
I'm like little cautious, but I'm also gonna go see it.
Speaker 1 (02:02):
Yeah, I mean, we complain, but it's also you know,
even when new movies come out, it becomes a franchise
because it keeps. You know, they create new sequels like
Inside Out, Inside Out too. That movie's not that old,
but you know they'll probably make five more of those movies.
Despicable Me, it's not decades old, but now we're on
what four, five, seven, twelve Despicables, you know, and those
(02:24):
are animated. But I mean it's everything.
Speaker 2 (02:25):
Yeah, I remember after you saw the first Despicable Me,
You're like, I need.
Speaker 1 (02:29):
Some more of that can't get enough for those minions.
Speaker 2 (02:33):
So what are we talking about today? Patrick? What are
we doing here? I think we might have hinted at
it a little bit. What do you think, as.
Speaker 1 (02:39):
You probably are well where I mean you mentioned it.
You know we're on the precipice of the release of
this year's next big movie, another sequel, Beetlejuice. Beetlejuice.
Speaker 3 (02:51):
When I was a teenager with a trickster demon terrorized
our entire family and tried to force me to marry him.
I believed he was gone forever until you found this.
Speaker 1 (03:05):
In the attic. Now he's Beetlejuice.
Speaker 3 (03:10):
Don't ever say that name Beetlejuice.
Speaker 2 (03:13):
Oh I am serious.
Speaker 3 (03:16):
If you see same three times, he will appear.
Speaker 1 (03:21):
Beetlejuice. The juice is loose. So we thought it was
a good time to not only talk about Beetlejuice as
we have called it squared Beetlejuice squared. But this is
what's really interesting about this episode. We're going to get
into some sequel titles that we believe could be the
greatest of all time. Not necessarily movies titles, just the
(03:41):
titles themselves. I'm pretty excited to dig into this one
with you. I think this is.
Speaker 2 (03:47):
A rich topic that you know, once you kind of
like start diving in a little bit, you find some
some kind of interesting ones. There's you may not think
there's much beyond you know, part two you out there,
but there is if you go down, go down a
little bit, get your shovel. There's some pretty decent sequel
titles out there.
Speaker 1 (04:07):
First, we dug up some stats, sequel stats. That is,
we all know Hollywood releases a lot of sequels, but
just how many? Because this is all very interesting information,
and I think our listeners, you know, a lot of
times you guys come in, we give you some facts,
but then you know, we do give you a lot
of our own opinions about marketing or whatever you know
(04:29):
is happening in that episode. But when you hear the stats,
I think it's very enlightening to know a little bit
more about the sequels themselves. Chad, why don't you tell
the listeners?
Speaker 2 (04:37):
So I went down a little bit of a rabbit
hole here and I'll take you kind of through the process.
We know we're bombarded with sequels, but how many sequels
are we getting each year?
Speaker 1 (04:46):
You know?
Speaker 2 (04:47):
What's that look like. So I decided to ask our
friend chat GPT, you know, always good for some this
kind of information, how many sequels were released in twenty
twenty three. Here's the response I received. Number of equals
approximately fifty five percentage of total releases, around twenty three percent.
(05:07):
I don't know what you think of that number, Patrick,
but when I saw that number, I was like, that
number seems.
Speaker 1 (05:11):
Low to me. In twenty twenty three.
Speaker 2 (05:13):
Yeah, you know, when you think of like hundreds of
movies are released, they're saying fifty five is the approximate
number of sequels, which is around you know, twenty three
percent of the total number movies. So I wanted some verifications.
So what I did was I scanned through Box Office
Mojo's list of the top two hundred twenty twenty three movies,
and I ended up, you know, just pulling them out
and counting myself. And I didn't count prequels. It also
(05:36):
include some re releases, some special releases. I ended up
counting just over thirty movies that were sequels, which ended
up being about twenty percent of those movies when I
pulled out some of those movies. So that you know,
chat GPT number kind of tracks a little bit. The
you know, number of movies I was getting was a
little smaller, but I might have been going from a
(05:58):
smaller pool. So now I need to go a little further,
did a little more research. Found a post from Steven Follows,
who is an established data researcher in the film industry.
He had a post on his website Stephenfollows dot com
just this past April analyzing whether there are more sequels
than there used to be. In that post, he looked
(06:20):
at two data points, the percentage of movies produced that
were sequels over the last forty years and the percentage
of domestic box office earned from sequels. What he found was,
I thought really interesting this I'll quote directly from his post.
In twenty twenty three, despite sequels only making up under
five percent of the movies released, they collected forty five
(06:44):
point eight percent of the cinema box office. Now that's
pretty staggering. Essentially, what that tells us is, while sequels
aren't nearly as all consuming as they seem to be,
you know, only five percent of movies release, that's not
very high. They take up this huge box office and
cultural space, and we know a huge marketing space. You know,
(07:06):
we're always like talking about the marketing for these sequels
because they're pumping a lot of money into these movies
to get us to go see them. So that's pretty staggering.
This is why I think of sequels. I'm like, it
must be you know, fifty percent of the movies coming
out must be sequels. But it's not even close to
that high. But it feels like that because of the
way they kind of dominate the box office and just
(07:27):
dominate our culture, I think.
Speaker 1 (07:29):
And that's what's so interesting about it is it doesn't
take a lot because they feel so overwhelming, and the
fact that we get multiple sequels in any given franchise.
You know, it's not just one, two three anymore. It's
one two, three, four, five, six, seven, eight.
Speaker 2 (07:46):
Or more fast ten saw ten.
Speaker 1 (07:49):
Yeah, I mean, so it has gotten to be so
ridiculous to some extent that it does. It does feel
like a lot more than in that one particular year
five percent.
Speaker 2 (08:00):
But you know, if you look at it, the majority
of the movies we're getting are originals. So we go,
you know, we kind of like, ah, sequels, we feel
like we're getting sledgehambered with them. But we're actually not,
So that's something.
Speaker 1 (08:12):
I mean, you know, if you feel like you're being
beaten to death, isn't that pretty much with all that matters? Yeah,
I mean, you know.
Speaker 2 (08:19):
Not if you're alive, which you know, speaking of beaten
to death actually brings us to one of the biggest
sequels of the year, maybe of the decade. Of course,
I'm talking about Beetlejuice.
Speaker 1 (08:30):
Beetlejuice.
Speaker 2 (08:31):
Ads of this recording were about one week out from
the release of Beetlejuice. Beetlejuice, Patrick, wouldn't you share some
stats with us about the first Beetlejuice film.
Speaker 1 (08:42):
Well, if you weren't alive back then, in the eighties,
that is, you wouldn't know this. But Beetlejuice, the original
was released all the way back in nineteen eighty eight,
thirty six years ago for those of you who are
bad at math, like many of us are, And that
opened to an eight million dollar box office and went
(09:05):
on to make seventy three domestically. So that's that's a lot,
you know. It went from eight to seventy three. The
movie was the tenth the highest grossing movie of the year,
just behind Cocktail A Tom Cruise movie. So you know,
that's pretty good. And since that time, it's grown in stature.
You know, it has become a fan favorite. People love it.
(09:26):
It became a Broadway play because it was very popular.
Speaker 2 (09:30):
Pretty wild. What's your relationship to Beatleteeth?
Speaker 1 (09:33):
I remember this movie as a kid. I was eleven
when it came out. It wasn't scary, but it was
just really cool looking. Tim Burton was doing some really
interesting things. I mean, I can't remember. I think Batman
came out after this, right, eighty nine maybe.
Speaker 2 (09:49):
Yeah, yeah, I think this was. Batman was probably the
next one after.
Speaker 1 (09:52):
This, Yeah, and that was huge. And this was that
time period where he was a really interesting director, movie maker,
you know. And Michael Keat he really made that movie
shine Ah Well, I intended tally are. I have a
graduate the Harvard Business School. I travel quite extensively. I
lived through the Black Plague and I had a pretty
good time during that. I've seen The.
Speaker 2 (10:10):
Exorciste about one hundred and sixty seven times, and I
gave getting buddier every single time. I said, not to
mention the fact that you're talking to a dead guy.
Speaker 1 (10:19):
Now, what do you'll think?
Speaker 2 (10:21):
You think I'm qualmined, this is a big one. I
saw Us in the theater when I was nine years old,
and this is probably one of the most important movies
to me when I was growing up because it was
so weird and just kind of captured my sense of
humor at the time, or maybe like shaped my sense
of humor and like oddball things I enjoyed at that time.
I even watched the strangely plotted Saturday Morning cartoon based
(10:45):
on Beetlejuice that came out afterwards, Oh yeah, and had
some of the toys. So this was kind of one
of the most influential and rewatched movies in my young life.
It was a big one for me, and as you
mentioned Tim Burton, it kind of signed me up. I'm like,
I'm in on this guy. Whatever he does. For the
next twenty years did kind of go downhill, you know,
(11:06):
into the nineties, I thought a little bit. But after
this and then you saw Batman, You're like, Wow, whatever
this guy does, it's gonna be great. There's really nothing
else like it. It's just such a unique film.
Speaker 1 (11:17):
I want to say one other thing, you know, the
Tim Burton thing that you mentioned, Like all movie makers
who have a style. Tim Burton had a style, and
I think over time you see that style, it becomes
it's not as unique or new or fresh anymore. It's
like some of the early things that Michael Bay did
and then it becomes like, oh my gosh, okay, we
got it. Or Zack Snyder or you know, any of
(11:38):
those guys who have this like unique look to their movies.
Doesn't make them any less special, but there's an identity
to them, and Tim Burton definitely has that, and I
think this movie is just soaked in his identity.
Speaker 2 (11:50):
Yeah, and I don't know if his movies also just
became less personal. You know, he got in the studio
machine and started making these, you know, more polished studio
products and less like the Beatle Juice, Edward Scissorhands. You know,
even Batman Returns kind of has this bizarre signature. I
think a little closer than some of this later like
Disney stuff he started doing, which isn't bad, you know,
(12:11):
it's he at least brings something interesting to it, But
I don't know if it's as personal as kind of
the earlier stuff.
Speaker 1 (12:17):
Yeah. But back to the titles, because that's why we're
here today. They've been marketing this movie for what seems
like a year and a half, right, I mean it
seems like for.
Speaker 2 (12:27):
It an eternity.
Speaker 1 (12:28):
Some would say an eternity. Yeah, but we want to
talk about the title. The marketing. Yes, but the title
is part of that marketing, right, It's the thing we
often talk about the unsung hero of a movie and
its success is attributed to the title. So let's talk
about that. Is Beetlejuice. Beetlejuice itself a good title? What
do you think?
Speaker 2 (12:49):
I think it's a great title for a few reasons.
You know, I'll throw out there and then you can
see if you agree, disagree, or you want to add
on here. One captures the name of the original movie.
That's kind of essential. You want people to know it's
a Beetlejuice movie. Does something creative by incorporating a concept
from the movie the same my name three times idea,
(13:09):
and then it feels like a logical, yet simple and
clever extension of the first one. Really, you know, all
they're doing is adding on this the same name twice,
but it feels clever in the way that they're doing it,
and it makes sense. It feels like this is exactly
the way the title should be. Most of all, it's
not just Beetlejuice too. So, yeah, I think this is
(13:32):
a really good title. What do you think?
Speaker 1 (13:34):
Yeah, I agree with you for all those reasons. I
don't even really have much to add there other than
I love this more than most sequel titles, you know,
because it does capture the essence of the movie. Anybody
who knows Beetlejuice knows you say his name three times
and he appears right, so you've got Beetlejuice. Beetlejuice. I
mean the anxiety that you feel, or the suspense you
(13:55):
feel when they get to that too, that something bad
is going to happen when they get to three, like,
don't even do it. And there's something about that level
of suspense before you get to saying it three times,
and it's on the tip of your tongue. It's just
right on the edge.
Speaker 2 (14:10):
The cusp of beckoning him, beckoning him, bring him into
the real world, whatever, Yeah, whatever you want to call it. Ah,
you're right though, it's a great point. There's like anticipation
built into the title, you know, you say those first
two words and then you're thinking of the third word
and how great is that?
Speaker 1 (14:26):
Right? It's the second Beetlejuice, and you're I mean the
title is just Beetlejuice, Beetlejuice. I mean, it couldn't be
a more perfect title, honestly for a sequel.
Speaker 2 (14:35):
Yeah, and it seems easy, but like landing on something
like that, as we know anybody who's worked in marketing,
usually incredibly difficult to get there. Let me give you
a few titles Tim Burton supposedly considered back in the
day when a sequel for Beetlejuice almost happened. We've got
Beetlejuice goes Hawaiian, What Beetlejuice in the Haunted Mansion? What
(14:58):
Beetlejuice Goes West? No, those are those were possible possible titles,
and I think Beetlejuice goes Hawaiian was pretty close. And
then there was the title that was on the short
list for the twenty twenty four sequel, according to Tim Burton,
which is Beetlejuice twenty twenty four.
Speaker 1 (15:15):
Ad. Ugh, those are all so bad. I'm so glad
that they didn't choose it.
Speaker 2 (15:20):
I mean, if we would have got what if we
would have got twenty movies where it's like Beetlejuice goes Hawaiian,
Beetlejuice goes West, Beetlejuice does all these things that would
have probably got pretty all pretty fast.
Speaker 1 (15:32):
It's like when we talk about what the alien franchise is,
like Alien Colon, you know, Romulus, Alien Colon coming in. Yeah,
I mean, it's just this, this is unique enough. It's
like the movie itself. It's clever, witty, has a little fun,
it's playful right with itself. It's almost self aware, you know,
(15:53):
in that it's better than that. It's better than just
Beetlejuice too, or Beetlejuice goes Hawaii and what is that?
Speaker 2 (16:01):
What is that?
Speaker 1 (16:02):
Come on?
Speaker 2 (16:03):
All right? So I came up with a few possible
alternative titles. If we're in a room, you know, before
this came out. They're not as good as Beetlejuice Beetle Juice,
but these are ones I would have like spitballed, and
I would have been like decently proud of myself. I'd
be like, these are all right to put in the arena.
Let me know what you think. Beetlejuice Rises, Beetlejuice Unleashed, Okay,
(16:25):
this this one is all right. I got three variations
on it. Beetlejuice is loose, beetlejuice gets loose, or beetlejuice
on the loose, juice loose, you know, the juice is loose,
beetlejuice hole, and make my millennium, which is you know,
in the first movie he has the quote of go ahead,
(16:46):
make my millennium. Beetlejuice colon one more time, and this one,
I like, I think I think it could go. I
don't know the plot of this new one, but this
could work. Beetlejuice comes for your Daughter, Yeah, that could
that could be. It could be weird, but like, I
(17:06):
like that you were using a quote from the movie.
Speaker 1 (17:09):
We've Come for Your Daughter juke.
Speaker 2 (17:11):
Yeah, yeah, I tried to work something in.
Speaker 1 (17:13):
I'm not saying any of those are my faves here,
but I will say you could even have used one
of your titles or part of one of your titles
as a as a tagline for the movie. Even now,
I think it could just be beetlejuice colon juicy.
Speaker 2 (17:29):
I thought you were gonna say. I'm not saying your
titles are garbage, but that's where I would put them.
Speaker 1 (17:38):
I do like some of yours. I like where you
were at, your your mind was, you know, in certain things.
But I think what's better about those brainstorming activities is
that you could use a portion of that for a
tagline or a slogan for the movie. You let the
title shine and then you bring it up.
Speaker 2 (17:55):
So what's your overall grade for the title? Beetlejuice, Beetlejuice?
Where do you land on it? What are you giving it? A?
Speaker 1 (18:02):
Plus? One hundred percent? Smiley face, superhuman, a little tribute
to our early days of speaking human. I mean all
of them, all of the above. I love it.
Speaker 2 (18:10):
I'm with you. I'll probably give it an A. I
don't know if I'm gonna give it the plus?
Speaker 1 (18:14):
Is it is it? Come on?
Speaker 2 (18:15):
Does it stand as the best of all time? But
probably it's in the conversation. I'm close on the plus so,
but I'm not quite there yet, But I'm go give
it an A. It's hard to get much better for
a sequel title than this. Yeah, it's fantastic, but you
can't give it an A plus yet. But let's talk
about some of these yeah, yeah, best sequel titles that
we have found, and you know, most just slap a number,
(18:37):
like we've talked about, most of them just slap a
number right after the original title and they're just like, hey,
you know what, We're gonna call it a day. But
some get creative, like beetlejuice, beetlejuice, right, And today we're
going to uncover some of those, and we're going to
give you the list that we created. Obviously there are
way more, probably because there are hundreds of sequelsndreds and hundreds,
(19:00):
maybe hundreds of millions of sequels out there. We're just
tapping we're just tapping into the sequel title market here.
So what do you think, Shad, what made your list?
Give me some, Give me a few. I've got a
long list here. I'll just start off sharing one that
I think is kind of the cream of the crop.
It rises to the top. One of my favorite an
(19:21):
A plus simple like beetlejuice, beetlejuice, but just delivers the good.
It's Aliens. You know you mentioned alien early alien to Aliens.
I mean, just perfection, genius, It shows, it tells you
what you're getting, what's different, just really does the job here.
Speaker 1 (19:39):
Yeah, I totally agree, and that's on my list, you know,
could because what's more than one alien aliens plural? Right,
it's in the conversation of the top five of all
time best titles. I would say, if we're just gonna
talk about, you know, sequel titles that I think do
something a little different, I might say something like, you know,
I've talked about this with you. Twenty eight weeks Later,
(20:02):
which is a sequel to twenty eight days Later. I
like that they just kept it, you know, they didn't
say twenty eight days later too, And it works with
the movie because here's what I think all of the
best sequel titles of all time do. It should make sense,
meaning it should connect to the movie's theme or somehow
relate to the original movie, preferably the title. But that's
(20:23):
not totally necessary, Like, it doesn't always have to be
related to the original title, but if it does, you know,
it should make sense. And I think twenty eight weeks
Later does that.
Speaker 2 (20:32):
Yeah, that one was definitely on my list. We know
we got the next sequel coming then, which is twenty
eight years Later, I think is on that list. Something
I noticed when putting these together, a thing I kind
of like when sequels do when it works is time
changes within the title. I guess you would probably call
it time, but like, that's one example. Another one I
(20:52):
really like is we went from Night of the Living
Dead to Dawn of the Dead, Today of the Dead.
Another example is we had the movie before sunrise and
then we went to before sunset for the next movie.
So you have these kind of like changes in time,
or it shows you how we're going to a different
time of day, or it could be like we're going
to a different place, We've gotten a little older, or this,
(21:14):
you know, world has changed a little bit in some way.
Along those same lines, I'll also throw out the Planet
of the Apes movies going back evento the like early originals,
we started with Planet of the Apes, then we had
Beneath the Planet of the Apes, and we went to
escape from the Planet of the Apes, Conquest of the
Planet of the Apes, then the Battle for the Planet
of the Apes, and then with the new series we
had Rise of Dawn of War four, Kingdom of I
(21:38):
like those. I think, you know, they maintain the original,
but they also kind of tell you a little story
about what we're getting in this movie.
Speaker 1 (21:45):
I do like that. I think the only thing that
I believe those movies suffer from is that you almost
forget which one is supposed to come before the other ones,
you know, like sometimes the naming convention of those are
very difficult. Sometimes it doesn't matter. Like a great example
of that would be it doesn't technically matter which Indiana
(22:05):
Jones you watch first, but they all have that same
kind of quality. They're telling the story Indiana Jones and
The Raiders of the Lost Ark Indiana Jones and The
Temple of Doom, Indiana Jones and The Last Crusade, right,
they tell that story. So in that case it's not
necessarily about the order. It does help to watch them
in order. But like The Kingdom of the Planet of
the Apes and those, I think those are really important
(22:27):
to see them in the right order to understand what's happening,
and those suffer from that a little bit.
Speaker 2 (22:32):
Now that's a really good point because I thought about that,
especially with the Bourne movies. I was like, the Bourne Supremacy,
I'm like, what does that even mean? And to the
Born Ultimatum, same thing, and you're right, what's the order there?
How do they go? You know, something I hadn't quite
thought of, But I like that.
Speaker 1 (22:48):
I would even say, like the die Hard movies, the
Live Free or die Hard I liked a lot. Die
Harder is kind of good, even though that has die
Hard to die Harder. But Live Free or die Hard
I thought was kind of interesting and a little departure
from the one two threes.
Speaker 2 (23:03):
Yeah, I liked all those. You know, we had Diehard
with a vengeance, look for your Diehard, Good Day to
die Hard. I think they're all kind of interesting, and
you know how they're gonna fit it in there. You know,
what kind of like phrase are they going to use
this time? Makes it kind of fun and a little
bit different. Let me throw out some kind of like
clever insertions of you know, we're doing a part two.
(23:25):
Here's some examples of that. Beethoven second. So we had
the movie Beethoven, you know, about the Big Dog, and
now we have Beethoven Second, which obviously calls back to,
you know, Beethoven the musical artist. Something a little clever
going on there. House too, So House was kind of
this horror movie from the eighties. Here's what they did
(23:46):
with House two colon the second story, second story of
a house.
Speaker 1 (23:51):
Yeah, you know, yeah, but also the second story.
Speaker 2 (23:53):
You know, it plays in two ways. Jaws three D,
it was Jaws three but it was also in three D.
And Happy Death Day to You.
Speaker 1 (24:03):
Yeah, yeah, I forgot about that one.
Speaker 2 (24:05):
So they had Happy death Day and then Happy death
Day too you, you know, which is like singing Happy
Birthday to you. It's just kind of clever plays unfamiliar things,
you know.
Speaker 1 (24:14):
You know, playing off that a little bit. One of
the ones that kind of fall into that world is
I still Know what you did last Summer sequel to
I Know what you did last Summer? I mean, you know,
kind of fun, kind of playful, you know, and it was,
you know, a little bit silly. I would even say, like,
you know, I talked about this off air a couple
of weeks ago zombie Land double Tap, which is a
(24:35):
play on something they talk about in the movie as
one of the rules in zombie Land. You know, you
got a double tap, killed the zombie. So I like
that that they didn't just call zombie Land too. Here's
one that you may not even remember, Chad, but as
a kid, I loved this movie so much. I think
(24:56):
about it sometimes to this day because I remember watching
this movie with my dad. Any which way you can
do you remember.
Speaker 2 (25:02):
This movie, the Clin Eastwood Monkey movie.
Speaker 1 (25:05):
Yeah, yeah, he had a Rangutang, which is a sequel
to every which Way but Loose, But the sequel's name
is any which way you can. It kind of works.
Speaker 2 (25:14):
Yeah. Another title though, related to that, also featuring Clint Eastwood,
was we had for a few dollars more and then
we get the sequel, same character, a fistful of dollars,
which is a really interesting kind of like, you know,
variation or progression of the title.
Speaker 1 (25:31):
Yeah, the Spaghetti Western era. What do you think of
the sequel The Color of Money, which is the sequel
to The Hustler.
Speaker 2 (25:39):
I had this on the list. I diged it a
little bit for the lack of connection. You know, it's
tough to if you didn't know, it's tough to connect it.
But I love the title. I mean, the Color of
Money is a great title, and the Hustler the Color
of Money, they go together. Well. But yeah, you wouldn't
necessarily know that was a sequel just from the title alone,
so I did knock it a little bit for that.
Speaker 1 (26:00):
You almost have to know it's a Paul Newman movie, right,
and you have to know that to know that it's
the sequel to it, you know. But again, great movie
for one, the two, great title in general. But yeah,
you're right, it's like dinging it for do you know
that it's a sequel And maybe that doesn't matter.
Speaker 2 (26:18):
Maybe it doesn't matter because in that same camp, I
think of The Empire Strikes Back, right before they stuck
the Star Wars colon on the front of everything or
episode whatever before that, when they originally came out, it
was Star Wars. Then it was The Empire Strikes Back.
Then it was Return of the Jedi. All great titles,
you know, and they were kind of like their standalone things,
and they told you a little something about the movie,
(26:40):
but you didn't know, would you know.
Speaker 1 (26:41):
They basically did what we told Alien to do, Yeah,
is just make it a colon and then make them consistent, right,
make that uniform for all the movies, so we know
what it is.
Speaker 2 (26:51):
How About here's another one, kind of an interesting, more
recent one, Pray the sequel to Predator that came out
pretty recently. It's a flip. It's like the other side
of the coin. You know, we got we got your
Predator and then you got your prey.
Speaker 1 (27:04):
I mean, I like that as a sequel, But I
will only dang that because it's a little too late.
It's too little too late, right.
Speaker 2 (27:09):
And we did already have a Predator too, and an
alien versus Predator. If that was the first and only sequel.
Speaker 1 (27:14):
That would have been up there with Beetle Juice. Beetle
Juice for sure and Aliens.
Speaker 2 (27:18):
I did see online where people were you know the
movie now you See Me? Yeah, somebody on Reddit was like,
how did they make a sequel and just call it
now you See Me too? Rather than call it now
you don't?
Speaker 3 (27:30):
I know?
Speaker 1 (27:30):
Right, Like, wouldn't that be so good?
Speaker 2 (27:32):
That would be great. I mean, it would have been
a great title.
Speaker 1 (27:34):
Yeah, even if you didn't know or see the first one,
it's still a great title. Now you don't what I mean?
It makes you ask the question. Therefore, you kind of
want to know what's going on, and you may even
go see the first movie or you know, stream it
or whatever.
Speaker 2 (27:50):
And who wouldn't want to buy the two together in
a pack?
Speaker 1 (27:53):
Yes, exactly, all right. So I'm gonna leave with this
because I you know, we go on all day. I
will leave my life last one on here, which is
always going to be the thing that I think about
whenever I think of anything. That's the number two. We've
talked about this. I don't care that it has two
in the title because it rhymes and it makes everything
(28:14):
right with the world. This is a sequel to the
original movie from nineteen eighty four called Breakin, so then
they had break In two. Electric Boogloo. I mean, is
that not the best name ever? No matter what you say,
you could say Diehard to electric Boogloo and I'd be
okay with it.
Speaker 2 (28:29):
There's a case to be made that every sequel should
just have electric boogaloo after it, and it would work.
Speaker 1 (28:35):
Boogloo as a word. It works with everything. I don't
even care.
Speaker 2 (28:40):
I never I never saw the movie, so I don't
know how it connects.
Speaker 1 (28:43):
I think this is like one of those HBO movies
because that's the only reason why I know it exists.
And it was on all the time.
Speaker 2 (28:50):
I remember the title, and I remember laughing at the
title every time.
Speaker 1 (28:53):
It was one of those dance off movies, you know,
like Get Off or Step Up or whatever.
Speaker 2 (28:57):
But yeah, some great stuff there. It's hard to end
with anything other than electric buggaloo. But I'll throw three
that I didn't mention out there there. I can't go
unmentioned hot Shots Part do you know? Throw out part de?
The Matrix reloaded, it's pretty solid. And finally The Bride
of Frankenstein. You got Frankenstein and then you got the
(29:18):
Bride of.
Speaker 1 (29:19):
Let me ask you this movie has not been released yet.
We have Joker and then we have Joker Fally, how
do you feel about that?
Speaker 2 (29:27):
I feel like it's stepping on Hotshots a little bit.
Speaker 1 (29:29):
Yeah, right, when you say Hotshots Part DE, I mean
to think about Fally.
Speaker 2 (29:34):
I think it's as a bizarre of a sequel title
as the movie looks.
Speaker 1 (29:39):
Yeah, yeah, I would agree with that. So let's loop
back around Chad and talk Beetlejuice Beetle Juice before we
end the day. Two questions. One, do you think that
this is the best title of all time? Does it
make the top list? What does that top list look like?
You know, like I say, oh, it's probably in the
top five. And two what are your predictions for this
(29:59):
movie for the box office?
Speaker 2 (30:01):
Yeah, definitely the title, you know, now that we talked
about some of the best titles, definitely cracks the top ten.
Probably it probably isn't the top five. I mean it's
up there. You know, if Aliens is my peak, it's
not far from there. It's probably within within five of that.
Speaker 1 (30:15):
I would say it's top five, maybe top three. It's
right below Electric Boogeloo. I mean it has to be.
You know, nothing's going to top that. What do you
think about the money? What kind of money is it
going to make?
Speaker 2 (30:26):
I think we've been doing this. We've done this with
a couple movies this year. We've done this with Arthur
the King, and we've done this with Dune Part two.
Arthur the King did a little worse than both of
us predicted. You predicted sixty five million. I predicted forty five.
It made twenty five. This was the Mark Wahlberg movie
with him and a dog. Then nobody saw. Dune Part
(30:48):
two did a little better than you thought, just a
little worse than I thought. Domestically. You predicted one seventy five.
I predicted three point fifty and made two eighty two.
Speaker 1 (30:58):
So I won.
Speaker 2 (30:59):
I was a little closer. But oh, are we doing
the overrule?
Speaker 1 (31:02):
It's prices, right rules.
Speaker 2 (31:03):
Man, the right rules, so you can't go over Okay,
I'll keep that in mind with this one.
Speaker 1 (31:07):
Yeah, one dollar.
Speaker 2 (31:08):
Internationally, you guess five point fifteen. I guess eight hundred.
It was seven to eleven. I was also over there,
but I was closer. I was closer, all right. So
for Beetlejuice domestically, I'm gonna guess two ninety two domestic.
Speaker 1 (31:26):
I thought you're gonna say two ninety nine.
Speaker 2 (31:28):
I should I should have gone that. I'm gonna go
to ninety two domestic. I'm gonna just keep it just
a touch under three hundred. I'm not sure. I think
this movie could be huge, And then I'm like, is
it just or is it just that the Beetlejuice fans
are like super loud and there's not as many as
I think Internationally. I think people maybe just don't know
as much about Beetlejuice the rest of the world. I
could have no idea what I'm talking about there, but
(31:48):
I'm going five five point fifty. I'll say so two
ninety two five.
Speaker 1 (31:52):
Fifty I am gonna go. I'm gonna go two fifty
for domestic. Okay, I almost went three fifty, but I'm
actually to go two fifty.
Speaker 2 (32:00):
It's the once we said the overage things. That's what
scared me. I should probably shuld have teased it down
more since I went first, you could go lower.
Speaker 1 (32:09):
No, that's that's the actual number that I wrote down,
which I thought was interesting because you were a little higher.
I do wish you would have done two ninety nine
because that's great prices, right, you know that's a number
right there, like one ninety nine. You know how they
do that international. This is where I get a little
weirded out because to your point, I don't know, you know,
international sometimes those things go crazy and then other times
(32:32):
like no. But here's what I think we have going
for this movie Halloween. Yeah right, like it's coming out now,
but you have a pretty good spread. This movie is
going to stay in the theaters I think until end
of October, got two months, yeah, so it's going to
have some legs. I almost want to do like nine
hundred million for this. I think that's an overshoot a
(32:53):
little bit because even Dune two, did you know seven
to eleven and that movie was you know, everybody was
talking about that movie. So I'm probably gonna do like
six point fifty.
Speaker 2 (33:03):
Where you're higher than me, so then you know you're
kind of like covered to be closer as long as
it gets to that point. It's an interesting one, this one.
Initially when I saw this coming out, I'm like, I
think this is gonna be huge, and it might be.
It might be end up being like a six hundred
million dollar domestic movie.
Speaker 1 (33:19):
I think my international is going to be a little high.
But I'm wondering if this movie does well because it's
a little weird and interesting, and I think people are
kind of in that mood right now. They're looking for
movies that are kind of unique.
Speaker 2 (33:31):
Yeah, I think it could end up being like a
huge movie, and if it ends up making more than
we think domestic, your international is not that.
Speaker 1 (33:38):
High, Yeah, will be if it does anything like The Crow,
but we won't talk about that.
Speaker 2 (33:42):
Tough to Beat the Crows four million dollar over.
Speaker 1 (33:49):
Yeah. So we have a lot of sequel titles, you know,
the best of the best there that we've listed today.
But you know, again it's not all encompassing. We didn't
name them all. So maybe you have some suggtion estions
on what we should have added to the list. Feel
free to send us something in an email. Maybe that's
feedback at Speaking human dot com, or just go to
(34:09):
the website. You know you can find little places to
leave your opinion there. Maybe the show notes page that
would be a good place to start. We hope you
enjoyed this episode of Movies and Marketing. That's it for
this one. Until next time, let's fade to black.
Speaker 3 (34:26):
I'll be back.
Speaker 1 (34:27):
He's not coming back.
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